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Compare ActiveCampaign and WebEngage 
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At a Glance
Market Segments
Small-Business (92.1% of reviews)
Mid-Market (55.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Talk To Us Up To 10K Monthly Active Users (MAU)
ActiveCampaign
Star Rating
(14,481)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansWebEngage
Star Rating
(729)4.5 out of 5
Market Segments
Mid-Market (55.3% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in overall user satisfaction, boasting a significantly higher G2 Score compared to WebEngage. Users appreciate its robust automation features and seamless integration with other tools, which helps maintain organized communication.
- Users say that while both platforms offer strong customer support, ActiveCampaign's responsiveness stands out. Reviewers highlight that the platform is flexible enough to adapt to various business needs, making it a reliable partner for managing customer engagement.
- According to verified reviews, ActiveCampaign shines in the small business segment, with 92.1% of its reviews coming from this market. This focus allows it to cater specifically to the needs of smaller enterprises, providing tools that help track sales and build customer relationships effectively.
- Reviewers mention that WebEngage offers a unique advantage in unifying user data and engagement across multiple channels. Users find its segmentation and journey creation features straightforward and scalable, which enhances campaign execution visibility.
- G2 reviewers highlight that while ActiveCampaign has a strong feature set for email marketing, WebEngage excels in customer analytics. Users appreciate its AI enhancements and the ability to integrate easily with various applications, making it a powerful tool for understanding customer behavior.
- Users report that both platforms have their strengths in automation, but ActiveCampaign's automation capabilities are particularly praised for their effectiveness in managing marketing workflows. However, WebEngage's multi-channel communication features provide a competitive edge for businesses looking to engage customers across different platforms.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
ActiveCampaign
Free Trial is available
WebEngage
No trial information availableRatings
Meets Requirements
8.8
11,014
8.5
620
Ease of Use
8.2
11,129
8.8
624
Ease of Setup
8.0
7,066
8.3
394
Ease of Admin
8.4
6,283
8.7
263
Quality of Support
8.5
10,194
8.6
613
Has the product been a good partner in doing business?
8.8
6,142
8.8
263
Product Direction (% positive)
8.2
10,422
9.6
598
Features by Category
Sales Force Automation
8.2
2087
|
Verified
Not enough data
7.0
1015
Not enough data
7.9
1753
|
Verified
Not enough data
7.7
1670
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1426
|
Verified
Not enough data
7.0
1204
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1275
|
Verified
Not enough data
Marketing Automation
9.0
2297
|
Verified
Not enough data
8.8
2190
|
Verified
Not enough data
8.5
2141
|
Verified
Not enough data
7.8
1478
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1625
|
Verified
Not enough data
7.9
1757
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1446
|
Verified
Not enough data
Reporting & Analytics
7.7
1943
|
Verified
Not enough data
7.9
2138
|
Verified
Not enough data
7.1
1287
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1326
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1972
|
Verified
Not enough data
8.0
1922
|
Verified
Not enough data
8.1
2022
|
Verified
Not enough data
7.3
1449
|
Verified
Not enough data
7.0
1347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2088
|
Verified
Not enough data
7.5
1473
|
Verified
Not enough data
Integration
8.1
1923
|
Verified
Not enough data
8.1
1931
|
Verified
Not enough data
7.8
1631
|
Verified
Not enough data
Generative AI
6.1
642
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6448
|
Verified
8.8
336
|
Verified
8.9
6273
|
Verified
8.8
329
|
Verified
8.5
6128
|
Verified
8.6
328
|
Verified
8.8
5730
|
Verified
8.5
302
|
Verified
Online Marketing
7.4
4370
|
Verified
8.0
258
7.9
4074
|
Verified
8.3
308
|
Verified
7.8
3531
|
Verified
8.6
308
|
Verified
8.1
4863
|
Verified
8.3
308
|
Verified
7.8
3466
|
Verified
Feature Not Available
Lead Management
8.3
4350
|
Verified
8.3
295
|
Verified
8.0
3958
|
Verified
8.4
294
|
Verified
8.5
5074
|
Verified
8.7
322
|
Verified
7.9
3484
|
Verified
8.2
270
|
Verified
8.5
4335
|
Verified
8.5
281
|
Verified
8.1
3984
|
Verified
8.6
299
|
Verified
8.2
3790
|
Verified
8.4
288
|
Verified
8.0
3561
|
Verified
8.4
280
|
Verified
Campaign Management
8.0
3484
|
Verified
8.4
296
|
Verified
7.7
3103
|
Verified
Feature Not Available
7.2
2634
Feature Not Available
6.8
2333
|
Verified
Feature Not Available
Social
6.9
2321
|
Verified
Feature Not Available
7.3
2674
|
Verified
7.8
243
7.3
2546
|
Verified
Feature Not Available
7.1
2439
|
Verified
7.7
248
7.0
2396
|
Verified
7.7
246
Reporting & Analytics
8.1
5167
|
Verified
8.4
330
|
Verified
7.6
3584
|
Verified
8.4
321
|
Verified
7.2
2915
|
Verified
8.0
307
|
Verified
7.1
2721
|
Verified
8.0
300
|
Verified
6.9
2440
|
Verified
7.5
243
Platform
7.9
3716
|
Verified
8.5
300
|
Verified
8.1
3495
|
Verified
8.6
288
|
Verified
8.3
3703
|
Verified
8.9
300
|
Verified
7.5
2402
|
Verified
8.1
255
|
Verified
7.0
2134
|
Verified
8.2
271
|
Verified
8.4
3702
|
Verified
8.6
288
|
Verified
7.5
2423
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
6.3
216
8.1
19
6.4
220
8.4
18
6.5
219
8.2
17
6.4
216
8.4
17
6.2
217
8.4
17
6.4
219
8.3
17
Integration
8.1
3753
|
Verified
8.5
302
|
Verified
8.1
3645
|
Verified
8.5
305
|
Verified
7.8
3123
|
Verified
8.2
278
|
Verified
Administration
Not enough data
8.6
179
Not enough data
8.0
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Integrations
Not enough data
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Platform
Not enough data
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
157
Not enough data
8.2
143
Not enough data
8.5
159
Not enough data
8.3
147
Not enough data
8.5
163
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
5.9
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.1
29
Not enough data
6.1
29
Not enough data
6.4
28
Not enough data
6.1
29
Not enough data
5.9
28
Not enough data
6.0
28
Not enough data
6.1
28
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
8.4
129
|
Verified
7.9
399
8.7
132
|
Verified
7.1
355
7.9
122
|
Verified
Templates
7.3
412
8.2
119
|
Verified
8.0
439
8.6
125
|
Verified
7.8
411
8.5
127
|
Verified
Personalization
7.6
401
8.3
127
|
Verified
7.6
405
8.2
131
|
Verified
7.2
361
8.6
129
|
Verified
7.1
347
Feature Not Available
7.3
337
8.5
125
|
Verified
7.1
325
8.3
119
|
Verified
7.4
346
8.7
123
|
Verified
8.0
396
8.8
128
|
Verified
Multichannel
7.4
380
8.6
124
8.5
463
8.7
125
|
Verified
7.7
420
8.5
126
|
Verified
Administration
8.5
482
8.9
126
|
Verified
7.9
469
8.5
128
|
Verified
7.9
440
8.7
127
|
Verified
8.0
462
8.6
127
|
Verified
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Campaigns
Not enough data
8.7
256
Not enough data
9.0
258
Not enough data
8.8
259
Not enough data
8.8
264
Not enough data
8.9
258
Analytics
Not enough data
8.5
270
Not enough data
8.3
255
Optimization
Not enough data
8.6
233
Not enough data
8.9
260
Not enough data
8.3
238
Not enough data
8.4
231
Agentic AI - Push Notification
Not enough data
7.3
10
Not enough data
7.0
10
Not enough data
7.0
10
Templates
7.7
2016
Not enough data
6.3
1512
Not enough data
7.0
1612
Not enough data
7.5
1676
Not enough data
Edit
7.4
1750
Not enough data
8.0
1963
Not enough data
7.4
1658
Not enough data
Logistics
7.8
1810
Not enough data
7.0
1577
Not enough data
7.8
1768
Not enough data
7.7
1541
Not enough data
Generative AI
5.9
835
Not enough data
6.1
673
Not enough data
Agentic AI - Email Template Builder
6.1
108
Not enough data
6.2
107
Not enough data
Text Messaging
7.5
159
8.8
222
|
Verified
6.8
139
Feature Not Available
7.6
153
8.6
210
|
Verified
7.6
142
7.9
178
7.3
130
8.5
211
|
Verified
Feature Not Available
7.4
161
8.2
169
8.9
202
|
Verified
7.1
142
8.8
199
|
Verified
SMS Platform
7.7
154
8.3
223
|
Verified
8.8
171
8.8
224
|
Verified
7.6
128
7.9
150
6.8
121
Feature Not Available
7.0
123
7.9
170
8.0
144
8.7
204
|
Verified
Agentic AI - SMS Marketing
8.4
20
7.5
8
8.5
20
7.5
8
8.5
20
7.7
8
8.3
20
7.6
7
8.4
20
7.4
7
8.2
20
6.9
7
Data Sourcing
Not enough data
8.3
119
Not enough data
8.2
118
Not enough data
8.4
117
Not enough data
8.4
122
Intelligence
Not enough data
8.6
121
Not enough data
7.8
122
Not enough data
7.9
116
Platform Basics
Not enough data
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Agentic AI - Customer Journey Mapping
Not enough data
6.7
5
Design and Customization
7.7
200
Not enough data
7.6
195
Not enough data
8.1
177
Not enough data
8.0
187
Not enough data
Campaigns
7.9
166
Not enough data
8.3
177
Not enough data
7.9
144
Not enough data
7.7
178
Not enough data
Integrations
8.1
170
Not enough data
6.7
113
Not enough data
7.9
128
Not enough data
7.3
141
Not enough data
Generative AI
6.0
63
Not enough data
Agentic AI - Vulnerability Scanner
6.4
14
Not enough data
6.7
14
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Basics
Not enough data
8.5
271
|
Verified
Not enough data
8.9
273
|
Verified
Platform Data
Not enough data
8.7
280
|
Verified
Not enough data
8.4
263
|
Verified
Not enough data
8.7
275
|
Verified
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
8.8
271
|
Verified
Not enough data
8.7
270
|
Verified
Not enough data
8.4
265
Agentic AI - Customer Journey Analytics
Not enough data
7.8
10
Not enough data
6.8
10
Not enough data
8.0
10
Not enough data
7.7
10
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
656
Not enough data
7.5
550
Not enough data
6.8
462
Not enough data
7.4
651
Not enough data
Additional Functionality
7.9
667
Not enough data
5.7
421
Not enough data
7.4
527
Not enough data
6.2
430
Not enough data
7.0
505
Not enough data
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
9.1
49
7.9
11
8.9
50
8.0
11
8.3
49
8.5
11
9.0
48
8.0
11
9.0
49
8.0
11
8.2
49
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
8.9
48
8.3
11
8.8
49
8.2
11
8.1
47
8.2
11
8.5
50
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.3
121
Not enough data
8.9
130
|
Verified
Not enough data
8.2
114
Not enough data
8.4
118
Campaigns
Not enough data
8.3
111
|
Verified
Not enough data
9.1
129
|
Verified
Not enough data
8.9
119
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
120
Not enough data
8.8
123
Engagement
Not enough data
8.3
110
Platform
Not enough data
8.8
120
Not enough data
8.7
110
|
Verified
Not enough data
8.6
104
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.3
213
|
Verified
Not enough data
8.6
224
|
Verified
Not enough data
8.6
232
|
Verified
Not enough data
8.9
230
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
231
|
Verified
Not enough data
8.5
236
|
Verified
Not enough data
8.4
229
|
Verified
Not enough data
8.6
230
|
Verified
Not enough data
8.3
223
|
Verified
Not enough data
8.0
198
Agentic AI - Marketing Analytics
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.1
6
Categories
Categories
Shared Categories
ActiveCampaign and WebEngage are categorized as Marketing Automation, WhatsApp Marketing, SMS Marketing, and E-Commerce Personalization
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, CRM, Email Template Builder, Online Form Builder, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
WebEngage is categorized as Customer Journey Mapping, Personalization, Push Notification, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Transactional Email, and Mobile Marketing
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Financial Services
11.8%
Education Management
11.5%
Marketing and Advertising
7.3%
Information Technology and Services
5.5%
E-Learning
5.5%
Other
58.5%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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