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Compare ActiveCampaign and Pipedrive 
Featured Products
At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (72.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$24.00 1 Seats Per Month
ActiveCampaign
Star Rating
(14,484)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansPipedrive
Star Rating
(2,846)4.3 out of 5
Market Segments
Small-Business (72.3% of reviews)
Pros & Cons
Entry-Level Pricing
$24.00 1 Seats Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Pipedrive excels in user-friendliness, with many users highlighting its intuitive interface and straightforward navigation. This makes it easy for teams to get started and manage their sales activities effectively.
- Users say that ActiveCampaign shines in its robust automation features, which help streamline marketing efforts. Reviewers appreciate how well it integrates with other tools, allowing for organized communication and efficient customer engagement.
- According to verified reviews, Pipedrive is praised for its efficient sales tracking capabilities, enabling users to manage their deal flow with ease. This functionality is particularly beneficial for small businesses looking to maintain visibility into their sales processes.
- Reviewers mention that while ActiveCampaign offers strong email marketing tools, some users find it less intuitive compared to Pipedrive, especially during the initial setup phase. This can lead to a steeper learning curve for new users.
- Users highlight that Pipedrive's quick implementation process is a significant advantage, with many noting how simple it is to train employees on the platform. This ease of setup contributes to a smoother transition for teams adopting the software.
- G2 reviewers indicate that while both platforms provide solid customer support, ActiveCampaign's responsiveness is frequently noted as a strong point. Users appreciate the assistance they receive, which helps them maximize the platform's capabilities.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Pipedrive
Lite
$24.00
1 Seats Per Month
per month per user.
14$ / month billed annually
- Organize your sales in one simple, intuitive workspace:
- Lead, calendar and pipeline management
- Sales Assistant and AI-generated reports
Free Trial
ActiveCampaign
Free Trial is available
Pipedrive
Free Trial is available
Ratings
Meets Requirements
8.8
11,019
8.5
2,496
Ease of Use
8.2
11,134
8.9
2,532
Ease of Setup
8.0
7,071
8.7
1,550
Ease of Admin
8.4
6,284
8.6
999
Quality of Support
8.5
10,198
8.4
2,135
Has the product been a good partner in doing business?
8.8
6,143
8.7
967
Product Direction (% positive)
8.2
10,427
8.8
2,460
Features by Category
Sales Force Automation
8.2
2088
|
Verified
8.5
2009
|
Verified
7.0
1015
Feature Not Available
7.9
1754
|
Verified
8.8
2045
|
Verified
7.7
1671
|
Verified
8.6
2053
|
Verified
7.0
1219
|
Verified
7.7
1610
|
Verified
7.6
1426
|
Verified
8.3
1102
|
Verified
7.0
1204
|
Verified
7.7
1611
|
Verified
6.9
1137
|
Verified
7.7
1566
7.3
1275
|
Verified
7.8
1668
Marketing Automation
9.0
2298
|
Verified
7.5
1501
|
Verified
8.8
2190
|
Verified
7.5
1485
|
Verified
8.5
2142
|
Verified
8.5
1823
|
Verified
7.8
1478
|
Verified
7.5
1447
|
Verified
Customer Support
7.6
1467
|
Verified
7.9
1006
7.7
1625
|
Verified
7.8
987
7.9
1757
|
Verified
8.0
1017
7.0
1322
|
Verified
7.5
1475
7.5
1446
|
Verified
7.7
960
Reporting & Analytics
7.7
1943
|
Verified
8.0
1855
|
Verified
7.9
2138
|
Verified
8.3
1945
|
Verified
7.1
1287
|
Verified
7.9
1717
|
Verified
Mobile & Social
7.3
1223
|
Verified
7.6
1423
|
Verified
7.3
1327
|
Verified
7.4
1377
|
Verified
7.1
1370
|
Verified
7.9
1585
|
Verified
Platform
7.8
1972
|
Verified
8.2
1334
|
Verified
8.0
1922
|
Verified
8.3
1315
8.1
2022
|
Verified
8.4
1352
|
Verified
7.3
1449
|
Verified
8.2
1167
|
Verified
7.0
1347
|
Verified
7.3
1059
|
Verified
Feature Not Available
7.8
1168
8.2
2088
|
Verified
8.7
1318
|
Verified
7.5
1473
|
Verified
7.8
1123
Integration
8.1
1923
|
Verified
8.1
1224
|
Verified
8.1
1931
|
Verified
8.0
1157
|
Verified
7.8
1631
|
Verified
7.9
1090
|
Verified
Generative AI
6.1
642
Feature Not Available
Agentic AI - CRM
6.5
89
7.3
168
6.4
88
7.5
169
6.6
89
7.4
167
6.3
86
7.3
168
6.5
88
7.3
167
6.5
87
7.3
168
6.6
88
7.5
169
Email Marketing
Not enough data
8.2
209
Not enough data
8.2
210
Not enough data
7.8
205
Not enough data
8.2
209
Not enough data
8.3
210
Not enough data
8.1
205
Not enough data
7.9
204
Not enough data
8.2
203
Not enough data
7.5
197
Reporting & Analytics
Not enough data
7.5
192
Not enough data
8.2
204
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
6.9
24
Not enough data
6.7
24
Not enough data
7.2
24
Not enough data
7.5
24
Not enough data
7.4
24
Integration
Not enough data
8.2
225
Not enough data
7.8
223
Not enough data
7.9
219
Not enough data
8.2
219
Not enough data
7.2
213
Not enough data
7.3
210
Email Marketing
8.7
6450
|
Verified
Not enough data
8.9
6274
|
Verified
Not enough data
8.5
6129
|
Verified
Not enough data
8.8
5732
|
Verified
Not enough data
Online Marketing
7.4
4371
|
Verified
Not enough data
7.9
4076
|
Verified
Not enough data
7.8
3532
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3467
|
Verified
Not enough data
Lead Management
8.3
4351
|
Verified
Not enough data
8.0
3959
|
Verified
Not enough data
8.5
5077
|
Verified
Not enough data
7.9
3485
|
Verified
Not enough data
8.5
4337
|
Verified
Not enough data
8.1
3985
|
Verified
Not enough data
8.2
3791
|
Verified
Not enough data
8.0
3562
|
Verified
Not enough data
Campaign Management
8.0
3485
|
Verified
Not enough data
7.7
3104
|
Verified
Not enough data
7.2
2635
Not enough data
6.8
2334
|
Verified
Not enough data
Social
6.9
2322
|
Verified
Not enough data
7.3
2675
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2440
|
Verified
Not enough data
7.0
2397
|
Verified
Not enough data
Reporting & Analytics
8.1
5169
|
Verified
Not enough data
7.6
3585
|
Verified
Not enough data
7.2
2916
|
Verified
Not enough data
7.1
2722
|
Verified
Not enough data
6.9
2441
|
Verified
Not enough data
Platform
7.9
3717
|
Verified
Not enough data
8.1
3496
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2402
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3703
|
Verified
Not enough data
7.5
2423
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
217
Not enough data
6.4
221
Not enough data
6.5
220
Not enough data
6.4
217
Not enough data
6.3
219
Not enough data
6.4
220
Not enough data
Integration
8.1
3753
|
Verified
Not enough data
8.1
3645
|
Verified
Not enough data
7.8
3123
|
Verified
Not enough data
Messenger
7.4
1124
Not enough data
5.9
976
Not enough data
6.5
1002
Not enough data
6.9
1044
Not enough data
Channels
6.4
988
Not enough data
7.3
1173
Not enough data
5.9
914
Not enough data
5.5
832
Not enough data
5.9
839
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2017
Not enough data
6.3
1513
Not enough data
7.0
1613
Not enough data
7.5
1677
Not enough data
Edit
7.4
1751
Not enough data
8.0
1964
Not enough data
7.4
1659
Not enough data
Logistics
7.8
1811
Not enough data
7.0
1578
Not enough data
7.8
1769
Not enough data
7.7
1542
Not enough data
Generative AI
5.9
836
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.1
109
Not enough data
6.2
108
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
171
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
201
Not enough data
7.6
196
Not enough data
8.1
178
Not enough data
8.0
188
Not enough data
Campaigns
7.9
167
Not enough data
8.3
178
Not enough data
7.9
145
Not enough data
7.7
179
Not enough data
Integrations
8.1
171
Not enough data
6.7
114
Not enough data
7.9
129
Not enough data
7.3
142
Not enough data
Generative AI
6.0
64
Not enough data
Agentic AI - Vulnerability Scanner
6.4
15
Not enough data
6.7
15
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
657
8.3
76
7.5
551
7.8
72
6.8
463
7.3
71
7.4
652
7.7
76
Additional Functionality
7.9
668
8.2
74
5.7
422
6.7
70
7.4
528
7.8
78
6.2
431
6.9
71
7.0
506
7.5
73
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
7.2
65
Not enough data
7.3
64
Not enough data
7.4
64
Incentives
Not enough data
6.9
391
Not enough data
7.4
399
Not enough data
Feature Not Available
Not enough data
7.1
394
Personalization
Not enough data
7.7
413
Not enough data
7.9
406
Not enough data
8.2
425
Not enough data
8.0
410
Administrative
Not enough data
7.8
406
Not enough data
7.7
399
Not enough data
7.5
386
Agentic AI - Email Tracking
Not enough data
7.7
56
Not enough data
7.7
56
Not enough data
7.6
55
Not enough data
7.5
54
Not enough data
7.6
55
Not enough data
7.8
55
Not enough data
8.1
54
Analytics
Not enough data
8.0
254
Not enough data
8.2
255
Not enough data
8.1
247
Customizations
Not enough data
8.2
265
Not enough data
8.3
254
Not enough data
8.3
266
Not enough data
7.9
255
Not enough data
8.3
256
Generative AI
Not enough data
Feature Not Available
Agentic AI - Sales Analytics
8.2
19
7.3
57
8.1
19
7.4
57
8.1
19
7.4
57
7.8
19
7.3
57
8.3
19
7.2
56
Data Sourcing
7.8
286
7.8
424
7.9
314
8.0
428
7.8
270
7.9
425
7.9
309
8.4
432
8.2
331
8.0
418
Predictive Analytics
8.0
293
7.7
420
7.8
277
7.8
422
7.4
240
7.3
405
7.4
266
7.7
413
Sales Management
8.2
318
8.6
438
7.6
181
7.6
410
8.0
305
8.3
419
8.3
349
8.7
437
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Pipedrive are categorized as CRM, Online Form Builder, and Sales Analytics
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, WhatsApp Marketing, Email Template Builder, SMS Marketing, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pipedrive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Computer Software
10.8%
Information Technology and Services
10.1%
Marketing and Advertising
10.1%
Financial Services
4.2%
Real Estate
3.3%
Other
61.4%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is the best way to use email marketing with Pipedrive?
3 Comments
JB
We use the Pipedrive CAMPAIGNS feature inside of Pipedrive to send out mass / bulk emails that are personalized with 'merge' fields. The interface & builder...Read more
How do I move deals between stages with any email marketers?
2 Comments
RL
If you are asking about integration between PD and an email marketing platform (like MailChimp), the easiest way is through Zapier.Read more
Does anyone integrate Pipedrive with Infusionsoft?
2 Comments
PR
This can be done if we write an API that would work seamlessly. There should be no problem. You cAn contact us if you would like some help. Priyanka@navsoft.inRead more
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