Compare ActiveCampaign and Pipedrive 
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (72.7% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$24.00 1 Seats Per Month
ActiveCampaign
Star Rating
(14,678)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansPipedrive
Star Rating
(3,030)4.3 out of 5
Market Segments
Small-Business (72.7% of reviews)
Pros & Cons
Entry-Level Pricing
$24.00 1 Seats Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Pipedrive excels in user experience, with many users appreciating its intuitive interface and strong sales automation tools. One user mentioned, "It's like having an assistant, telling me what to do every day," highlighting how the platform effectively manages daily tasks and reminders.
- Users say that ActiveCampaign stands out for its powerful automation capabilities, particularly with its flexible workflow builder. Reviewers noted that it allows for detailed customer journeys based on user behavior, which significantly streamlines their marketing efforts and saves time.
- According to verified reviews, Pipedrive's ease of use is a major advantage, with users praising its effective client sorting features and email integration. One user highlighted the ability to find clients easily by various criteria, making it a practical choice for fast-moving teams.
- Reviewers mention that while ActiveCampaign offers advanced segmentation and personalized campaign capabilities, some users find it less intuitive than Pipedrive. This can lead to a steeper learning curve for those new to marketing automation tools.
- G2 reviewers highlight that Pipedrive's implementation process is quick and straightforward, with users appreciating the intuitive onboarding wizard that helps them get started without hassle. This contrasts with some feedback on ActiveCampaign, where users have noted challenges in setup and configuration.
- Users report that both platforms provide solid support, but ActiveCampaign slightly edges out with a higher quality of support score. Reviewers have mentioned that the support team is responsive and helpful, which is crucial for users navigating complex automation setups.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Pipedrive
Lite
$24.00
1 Seats Per Month
per month per user.
14$ / month billed annually
- Organize your sales in one simple, intuitive workspace:
- Lead, calendar and pipeline management
- Sales Assistant and AI-generated reports
Free Trial
ActiveCampaign
Free Trial is available
Pipedrive
Free Trial is available
Ratings
Meets Requirements
8.8
11,199
8.5
2,614
Ease of Use
8.2
11,315
8.9
2,654
Ease of Setup
8.0
7,250
8.7
1,663
Ease of Admin
8.4
6,346
8.6
1,023
Quality of Support
8.5
10,361
8.4
2,235
Has the product been a good partner in doing business?
8.8
6,204
8.7
991
Product Direction (% positive)
8.2
10,592
8.8
2,571
Features by Category
Sales Force Automation
8.2
2110
|
Verified
8.5
2049
|
Verified
7.0
1020
Feature Not Available
7.9
1769
|
Verified
8.9
2124
|
Verified
7.7
1685
|
Verified
8.6
2108
|
Verified
7.0
1222
|
Verified
7.7
1617
|
Verified
7.6
1434
|
Verified
8.4
1127
|
Verified
7.0
1208
|
Verified
7.7
1615
|
Verified
6.9
1140
|
Verified
7.7
1570
7.3
1283
|
Verified
7.8
1674
Marketing Automation
9.0
2323
|
Verified
7.5
1517
|
Verified
8.8
2210
|
Verified
7.5
1494
|
Verified
8.5
2154
|
Verified
8.5
1861
|
Verified
7.8
1485
|
Verified
7.5
1447
|
Verified
Customer Support
7.6
1472
|
Verified
7.9
1008
7.7
1630
|
Verified
7.8
988
7.9
1764
|
Verified
8.0
1020
7.0
1325
|
Verified
7.5
1475
7.5
1453
|
Verified
7.7
961
Reporting & Analytics
7.7
1956
|
Verified
8.0
1878
|
Verified
7.9
2147
|
Verified
8.3
1964
|
Verified
7.1
1291
|
Verified
7.9
1722
|
Verified
Mobile & Social
7.3
1225
|
Verified
7.6
1425
|
Verified
7.3
1329
|
Verified
7.4
1375
|
Verified
7.1
1372
|
Verified
7.9
1592
|
Verified
Platform
7.8
1993
|
Verified
8.2
1351
|
Verified
8.0
1944
|
Verified
8.3
1349
8.1
2033
|
Verified
8.4
1360
|
Verified
7.3
1453
|
Verified
8.2
1169
|
Verified
7.0
1350
|
Verified
7.3
1059
|
Verified
Feature Not Available
7.8
1173
8.3
2105
|
Verified
8.8
1336
|
Verified
7.4
1476
|
Verified
7.8
1126
Integration
8.1
1932
|
Verified
8.1
1233
|
Verified
8.1
1936
|
Verified
8.0
1171
|
Verified
7.8
1637
|
Verified
7.9
1099
|
Verified
Generative AI
6.1
646
Feature Not Available
Agentic AI - CRM
6.5
89
7.3
170
6.4
88
7.6
172
6.7
90
7.5
173
6.3
86
7.3
170
6.5
88
7.3
170
6.5
87
7.3
169
6.6
88
7.6
172
Email Marketing
Not enough data
8.2
211
Not enough data
8.2
212
Not enough data
7.8
206
Not enough data
8.2
209
Not enough data
8.3
212
Not enough data
8.2
207
Not enough data
7.9
206
Not enough data
8.2
203
Not enough data
7.5
197
Reporting & Analytics
Not enough data
7.5
192
Not enough data
8.2
205
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.3
25
Not enough data
7.5
24
Not enough data
7.5
25
Integration
Not enough data
8.2
227
Not enough data
7.8
224
Not enough data
7.9
221
Not enough data
8.2
221
Not enough data
7.2
213
Not enough data
7.3
210
Email Marketing
8.7
6492
|
Verified
Not enough data
8.9
6330
|
Verified
Not enough data
8.5
6142
|
Verified
Not enough data
8.8
5787
|
Verified
Not enough data
Online Marketing
7.4
4393
|
Verified
Not enough data
7.9
4075
|
Verified
Not enough data
7.8
3535
|
Verified
Not enough data
8.1
4865
|
Verified
Not enough data
7.8
3468
|
Verified
Not enough data
Lead Management
8.3
4369
|
Verified
Not enough data
8.0
3962
|
Verified
Not enough data
8.5
5120
|
Verified
Not enough data
8.0
3489
|
Verified
Not enough data
8.5
4359
|
Verified
Not enough data
8.1
4001
|
Verified
Not enough data
8.2
3795
|
Verified
Not enough data
8.0
3575
|
Verified
Not enough data
Campaign Management
8.0
3489
|
Verified
Not enough data
7.8
3104
|
Verified
Not enough data
7.2
2636
Not enough data
6.8
2335
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2677
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2439
|
Verified
Not enough data
7.0
2397
|
Verified
Not enough data
Reporting & Analytics
8.1
5198
|
Verified
Not enough data
7.6
3587
|
Verified
Not enough data
7.2
2918
|
Verified
Not enough data
7.1
2723
|
Verified
Not enough data
6.9
2441
|
Verified
Not enough data
Platform
7.9
3725
|
Verified
Not enough data
8.2
3538
|
Verified
Not enough data
8.3
3704
|
Verified
Not enough data
7.5
2399
|
Verified
Not enough data
7.0
2131
|
Verified
Not enough data
8.4
3729
|
Verified
Not enough data
7.5
2423
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
221
Not enough data
6.4
221
Not enough data
6.5
219
Not enough data
6.4
218
Not enough data
6.3
221
Not enough data
6.4
220
Not enough data
Integration
8.1
3755
|
Verified
Not enough data
8.1
3656
|
Verified
Not enough data
7.8
3135
|
Verified
Not enough data
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
914
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1234
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.7
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
35
Not enough data
6.7
35
Not enough data
7.0
35
Not enough data
6.5
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
6.9
35
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
411
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
379
Not enough data
8.5
463
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
469
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1775
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.1
109
Not enough data
6.2
108
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
663
8.3
76
7.5
553
7.8
72
6.8
464
7.3
71
7.4
653
7.7
76
Additional Functionality
7.9
672
8.2
74
5.7
423
6.7
70
7.4
531
7.8
78
6.2
433
6.9
71
7.0
507
7.5
73
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
7.2
66
Not enough data
7.3
65
Not enough data
7.4
64
Incentives
Not enough data
6.9
391
Not enough data
7.4
401
Not enough data
Feature Not Available
Not enough data
7.1
395
Personalization
Not enough data
7.7
414
Not enough data
7.9
409
Not enough data
8.3
429
Not enough data
8.0
411
Administrative
Not enough data
7.8
409
Not enough data
7.7
401
Not enough data
7.5
387
Agentic AI - Email Tracking
Not enough data
7.7
56
Not enough data
7.8
57
Not enough data
7.7
57
Not enough data
7.5
55
Not enough data
7.6
56
Not enough data
7.8
56
Not enough data
8.1
55
Analytics
Not enough data
8.0
256
Not enough data
8.2
257
Not enough data
8.1
249
Customizations
Not enough data
8.2
268
Not enough data
8.3
257
Not enough data
8.4
270
Not enough data
7.9
257
Not enough data
8.3
259
Generative AI
Not enough data
Feature Not Available
Agentic AI - Sales Analytics
8.2
19
7.3
57
8.1
19
7.4
58
8.1
19
7.4
58
7.8
19
7.3
58
8.3
19
7.3
57
Data Sourcing
7.8
286
7.8
425
7.9
314
8.0
432
7.8
270
7.9
427
7.9
309
8.4
436
8.1
331
8.0
421
Predictive Analytics
8.0
293
7.7
422
7.8
277
7.8
424
7.3
241
7.4
407
7.4
267
7.7
416
Sales Management
8.2
319
8.7
442
7.6
181
7.6
410
8.0
305
8.3
419
8.3
350
8.7
443
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Pipedrive are categorized as CRM, Online Form Builder, and Sales Analytics
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, Email Deliverability, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pipedrive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Computer Software
11.0%
Information Technology and Services
10.1%
Marketing and Advertising
10.0%
Financial Services
4.2%
Construction
3.3%
Other
61.5%
Alternatives
Discussions
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is the best way to use email marketing with Pipedrive?
3 Comments
AC
PD is not an ESP so it’s not good for email mkt. we use PD at OpenMoves and developed the tightest integration. Check out OpenMoves on the PD partner portal...Read more
What features of Pipedrive are most beneficial for new sales professionals to track and optimize their sales pipeline?
2 Comments
JB
In Pipedrive the Deals (buyers) PIPELINES of prospects or buyers, can be viewed in Kanban or spreadsheet format, giving you a quick glance of where people...Read more
What is Pipedrive used for?
2 Comments
AS
Pipedrive is a customer relationship management (CRM) tool designed to help sales teams manage their sales processes efficiently. Here are some key...Read more
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