Link copied to clipboard # ActiveCampaign vs Pipedrive Comparison - What are their main differences? Share [ Export ](/compare/activecampaign/pipedrive/export.csv) ActiveCampaignPipedrive[+ Add Product](#) Pricing **ActiveCampaign** Free Trial **$15.00** Flat Rate Per Month · Starter **$49.00** Flat Rate Per Month · Plus **$79.00** Flat Rate Per Month · Pro **$145.00** Flat Rate Per Month · Enterprise Show more **Pipedrive** Free Trial **$19.00** Per User Per Month · Lite **$34.00** Per User Per Month · Growth **$64.00** Per User Per Month · Premium **$89.00** Per User Per Month · Ultimate Show more **Pricing Insights** from reviews Perceived Cost **ActiveCampaign** $$$$$ **Pipedrive** $$$$$ Average Discount **ActiveCampaign** 8% **Pipedrive** 9%1% more Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **ActiveCampaign** 6 months Based on 100 responses **Pipedrive** 6 months Based on 100 responses Return on Investment **ActiveCampaign** 6 months Based on 100 responses **Pipedrive** 6 months Based on 100 responses ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ![Pipedrive](https://images.g2crowd.com/uploads/product/hd_favicon/4012f2359ca0b1f88b2455f83adaa4ef/pipedrive.svg "Pipedrive") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **ActiveCampaign** Ease of Use (848) Automation (787) Learning Curve (419) Expensive (403) **Pipedrive** Easy to Use (1150) Tailored CRM Workflows (410) Limited Report Insights (199) Rigid Fields And Layouts (173) Integrations **ActiveCampaign** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2742943624f3b90ec5248ae94b59d93/123formbuilder.png "Product Avatar Image") 123FormBuilder ](https://www.g2.com/products/123formbuilder/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e037b328b54df81a905b07c44b4a7abd/ablefy.png "Product Avatar Image") ablefy ](https://www.g2.com/products/ablefy/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_df50036558538c4b484c382253d8600a/activecampaign-postmark.png "Product Avatar Image") ActiveCampaign Postmark ](https://www.g2.com/products/activecampaign-postmark/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d06214a78a4c42bbd28cfa5c5d8b7b38/acuity-scheduling.png "Product Avatar Image") Acuity Scheduling ](https://www.g2.com/products/acuity-scheduling/reviews)[ View all ](https://www.g2.com/products/activecampaign/integrations) **Pipedrive** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9b3885e412601ba5c4ff30299d594504/act-on.png "Product Avatar Image") Act-On ](https://www.g2.com/products/act-on/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cbd5b010f67ae3fab1d3b3c63a5eebea/activedemand.png "Product Avatar Image") ActiveDEMAND ](https://www.g2.com/products/activedemand/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0928e872c791d53b2d3061a5f97965a8/activeiq.png "Product Avatar Image") ActiveIQ ](https://www.g2.com/products/activeiq/reviews)[ View all ](https://www.g2.com/products/pipedrive/integrations) Screenshots **ActiveCampaign** ![ActiveCampaign screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65999/Automation-canvas.jpg) **Pipedrive** ![Pipedrive screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1402369/Pipeline-view-1327x718.png) **Ratings** from reviews Meets Requirements **ActiveCampaign** **8.8** /10 Based on 11,397 responses **Pipedrive** **8.5** /10 Based on 2,831 responses Ease of Use **ActiveCampaign** **8.2** /10 Based on 11,521 responses **Pipedrive** **8.7** /10 Based on 4,674 responses Ease of Setup **ActiveCampaign** **8.0** /10 Based on 7,457 responses **Pipedrive** **8.7** /10 Based on 1,886 responses Ease of Admin **ActiveCampaign** **8.4** /10 Based on 6,475 responses **Pipedrive** **8.6** /10 Based on 1,075 responses Quality of Support **ActiveCampaign** **8.5** /10 Based on 10,546 responses **Pipedrive** **8.4** /10 Based on 2,436 responses Has the product been a good partner in doing business? **ActiveCampaign** **8.7** /10 Based on 6,331 responses **Pipedrive** **8.7** /10 Based on 1,042 responses Product Direction (% positive) **ActiveCampaign** **8.2** /10 Based on 10,757 responses **Pipedrive** **8.9** /10 Based on 2,679 responses **Features** ratings from reviews CRM **7.3** /10 Based on 3,796 responses **7.6** /10 Based on 2,566 responses Online Form Builder **7.1** /10 Based on 767 responses **7.6** /10 Based on 81 responses Sales Analytics **7.7** /10 Based on 464 responses **7.8** /10 Based on 483 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Email Marketing Not enough data **7.8** /10 Based on 260 responses Marketing Automation **7.8** /10 Based on 7,623 responses Not enough data Conversational Marketing **6.6** /10 Based on 1,887 responses Not enough data Email Deliverability **9.8** /10 Based on 8 responses Not enough data Sales Engagement **6.9** /10 Based on 863 responses Not enough data E-Commerce Personalization **7.6** /10 Based on 582 responses Not enough data Email Template Builder **7.1** /10 Based on 2,448 responses Not enough data SMS Marketing **7.8** /10 Based on 250 responses Not enough data Pop-Up Builder **7.5** /10 Based on 257 responses Not enough data Attribution **7.3** /10 Based on 350 responses Not enough data Social Media Advertising **7.9** /10 Based on 472 responses Not enough data Landing Page Builders **7.6** /10 Based on 722 responses Not enough data WhatsApp Marketing **8.2** /10 Based on 14 responses Not enough data Lead Scoring **7.6** /10 Based on 601 responses Not enough data Sales Performance Management Not enough data **7.6** /10 Based on 452 responses Email Tracking Not enough data **8.0** /10 Based on 286 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 75.1% Mid-Market(51-1000 emp.) 21.7% Enterprise(\> 1000 emp.) 3.3% Small-Business(50 or fewer emp.) 75.1% Mid-Market(51-1000 emp.) 21.7% Enterprise(\> 1000 emp.) 3.3% **Reviewers' Industry** [![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign Marketing and Advertising 14.3% Health, Wellness and Fitness 11.3% Professional Training & Coaching 9.1% E-Learning 4.4% Computer Software 3.3% Other 57.6% [![Pipedrive](https://images.g2crowd.com/uploads/product/hd_favicon/4012f2359ca0b1f88b2455f83adaa4ef/pipedrive.svg "Pipedrive")](https://www.g2.com/products/pipedrive/reviews) Pipedrive Computer Software 9.4% Information Technology and Services 8.8% Marketing and Advertising 8.1% Construction 5.0% Financial Services 4.8% Other 63.9% Alternatives **ActiveCampaign Alternatives** ![EngageBay](https://images.g2crowd.com/uploads/product/hd_favicon/a0b88ff17ce915a35f07f0800b76fd4c/engagebay.svg "EngageBay") [ EngageBay ](/products/engagebay/reviews) ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") [ Freshsales ](/products/freshsales/reviews) ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) **Pipedrive Alternatives** ![Nutshell](https://images.g2crowd.com/uploads/product/hd_favicon/38cd2eb3a561ea666543f91c17b2079c/nutshell.svg "Nutshell") [ Nutshell ](/products/nutshell/reviews) ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") [ Freshsales ](/products/freshsales/reviews) ![Copper](https://images.g2crowd.com/uploads/product/hd_favicon/a43c4e9fd5e0c3b3012653a35d0d7c2a/copper.svg "Copper") [ Copper ](/products/copper/reviews) ![Nimble CRM](https://images.g2crowd.com/uploads/product/hd_favicon/1487565546/nimble.svg "Nimble CRM") [ Nimble ](/products/nimble/reviews) ## ActiveCampaign vs Pipedrive FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Pipedrive vs ActiveCampaign? ActiveCampaign stands out for its advanced automation and AI features, while Pipedrive is favored for its visual pipeline and customization for sales-focused workflows. | [Pipedrive](https://www.g2.com/products/pipedrive/reviews) | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | | --- | --- | | 4.3/5 (3,109 reviews) | 4.4/5 (14,780 reviews) | | Small-Business | Small-Business | | 8.7 | 8.0 | | 8.4 | 8.5 | | Visual pipeline and customization for sales | Automation and AI-driven marketing features | ### How do the pricing models of Pipedrive and ActiveCampaign compare? ActiveCampaign is rated higher for value, with a stronger Price/Cost satisfaction score than Pipedrive. - **Pipedrive:** Reviewers describe Pipedrive as affordable and cost-effective for small businesses, but some mention that advanced features require higher-tier plans. - **ActiveCampaign:** Reviewers note that ActiveCampaign's pricing is higher, especially as contact lists grow, but many feel the features justify the cost. - **Switching reasons:** Several reviewers mention switching to Pipedrive for lower costs and to ActiveCampaign for more advanced automation capabilities. ### What are the best alternatives to Pipedrive and ActiveCampaign? The top three alternatives to Pipedrive and ActiveCampaign are Brevo Marketing Platform, Nutshell, and Freshsales. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Pipedrive](https://www.g2.com/products/pipedrive/reviews) | 4.3/5 (3,109 reviews) | Small-Business | Affordable for small businesses, but advanced features require higher tiers | Visual pipeline and customization for sales | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | Higher cost as contact lists grow, but features justify the price | Automation and AI-driven marketing features | | [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5 (2,621 reviews) | Small-Business | — | — | | [Nutshell](https://www.g2.com/products/nutshell/reviews) | 4.3/5 (1,443 reviews) | Small-Business | — | — | | [Freshsales](https://www.g2.com/products/freshsales/reviews) | 4.5/5 (1,236 reviews) | Small-Business | — | — | ### Which CRM features should I prioritize when comparing Pipedrive and ActiveCampaign? Buyers should prioritize automation, email capabilities, integrations, customization, and AI features when comparing Pipedrive and ActiveCampaign. - **Automation:** ActiveCampaign is cited for automation in 787 all-time reviews, while Pipedrive reviewers mention automation as a benefit but with fewer advanced options. - **Email capabilities:** Email is the most frequently mentioned feature for both products, with ActiveCampaign highlighted for robust email marketing and automation. - **Integrations:** ActiveCampaign has 422 all-time mentions for integrations, including Shopify, while Pipedrive is noted for integrations with tools like Slack and GSuite. - **Customization:** Pipedrive is praised for customizable pipelines and fields, supporting tailored sales processes. - **AI features:** ActiveCampaign offers AI text generation, which is not present in Pipedrive. ### What are the pros and cons of Pipedrive vs ActiveCampaign? Pipedrive's headline strength is its visual pipeline and customization, while ActiveCampaign excels in automation and email marketing features. - **Pipedrive strengths:** Visual pipeline, customizable fields, intuitive interface, and affordable for small businesses. - **Pipedrive trade-offs:** Advanced features and reporting require higher-tier plans, and some reviewers note limitations in email and marketing automation compared to competitors. - **ActiveCampaign strengths:** Automation (787 all-time mentions), ease of use (848 all-time mentions), integrations (422 all-time mentions), and robust email marketing capabilities. - **ActiveCampaign trade-offs:** Higher cost as contact lists grow (403 all-time mentions for "Expensive"), a learning curve (419 all-time mentions), and some reviewers cite missing or limited features (388 and 294 all-time mentions, respectively). ### Is Pipedrive or ActiveCampaign better for small businesses? Pipedrive is the better fit for small businesses, as both its largest reviewer segment and recent sentiment highlight its affordability and ease of use for small teams. - **Pipedrive:** Small-Business is the largest segment, with reviewers consistently praising its affordability, intuitive setup, and suitability for startups and small teams. - **ActiveCampaign:** Small-Business is also the largest segment, but reviewers frequently mention higher costs as contact lists grow, making it less budget-friendly for very small businesses. ### Which CRM platform has better integrations? ActiveCampaign is favored for integrations, with more reviewer-cited mentions and specific third-party connections highlighted. - **Pipedrive:** Reviewers mention integrations with Slack and GSuite, supporting sales and communication workflows. - **ActiveCampaign:** 422 all-time reviews mention integrations, with Shopify specifically cited in 112 reviews, and reviewers highlight easy integration with other CRMs and marketing tools. ### How do Pipedrive and ActiveCampaign compare on customer support? Pipedrive and ActiveCampaign are rated at parity for Quality of Support, with scores of 8.4 and 8.5 respectively, indicating similar reviewer satisfaction. - **Pipedrive:** Reviewers describe support as helpful, responsive, and personalized, with onboarding sessions and dedicated account managers noted as positives. - **ActiveCampaign:** Reviewers highlight strong customer service, fast response times, and helpful onboarding, though some mention challenges with support for technical issues and account-level changes. ### Which is easier to implement, Pipedrive or ActiveCampaign? Pipedrive is rated higher for Ease of Setup, with a score of 8.7 compared to ActiveCampaign's 8.0, indicating a smoother implementation experience. - **Pipedrive:** Reviewers consistently describe setup as quick, straightforward, and easy to customize, especially for small teams and sales-focused workflows. - **ActiveCampaign:** Reviewers note that setup is generally easy and intuitive, but some mention a learning curve and the need for more resources to explain advanced functionalities. ### Which product has better Email? ActiveCampaign is the stronger product for Email, with more robust features and higher reviewer-cited strengths in this area. - **Pipedrive:** Reviewers mention email integration and automation as helpful, but some cite limitations in advanced email features and mass email management. - **ActiveCampaign:** Email is the most frequently mentioned feature, with 848 all-time mentions for ease of use, 787 for automation, and 621 for automations, highlighting its strength in email marketing and automation capabilities.