Compare Act! and Agentforce Sales (formerly Salesforce Sales Cloud) 
At a Glance
Market Segments
Small-Business (79.0% of reviews)
Mid-Market (46.0% of reviews)
Entry-Level Pricing
$30.00 1 user/mo
$25.00 1 User Per Month
Act!
Star Rating
(511)3.9 out of 5
Market Segments
Small-Business (79.0% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 1 user/mo
Free Trial is available
Browse all 4 pricing plansAgentforce Sales (formerly Salesforce Sales Cloud)
Star Rating
(25,507)4.4 out of 5
Market Segments
Mid-Market (46.0% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 User Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Agentforce Sales excels in automation and real-time insights, making it a powerful tool for managing sales pipelines. Users appreciate features like customizable dashboards that streamline their workflow and save time on repetitive tasks.
- Users say that Act! offers a straightforward and reliable experience for day-to-day sales and contact management. Reviewers highlight the depth of contact records and the unified interaction timeline, which is particularly beneficial for teams managing multiple client touchpoints.
- According to verified reviews, Agentforce Sales has a significant edge in overall user satisfaction, reflected in its high G2 Score. Users frequently mention the platform's ability to foster collaboration between marketing and sales teams, enhancing client relationships throughout the sales process.
- Reviewers mention that while Act! is appreciated for its simplicity, it sometimes struggles with more complex workflows, leading to configuration challenges. Users have noted that it meets basic needs well but may not scale as effectively for larger teams or more intricate operations.
- Users highlight that Agentforce Sales provides robust support features, including a centralized system for managing customer inquiries. This capability allows teams to track performance insights and resolve issues efficiently, which is a significant advantage for businesses focused on customer service.
- G2 reviewers indicate that Act! has a lower entry-level price, making it an attractive option for small businesses. However, users also note that the platform's features may not be as comprehensive as those offered by Agentforce Sales, which could limit growth potential as businesses expand.
Pricing
Entry-Level Pricing
Act!
Act! Advantage Standard
$30.00
1 user/mo
- Full-featured CRM & Mobile App
- Email Marketing (includes 2,500 sends/mo)
- Office 365 & Gmail Integration
Agentforce Sales (formerly Salesforce Sales Cloud)
Starter Edition
$25.00
1 User Per Month
Out-of-the-box CRM for up to 10 users
- Automatic data capture
- Lead Management
- Opportunity Management
Free Trial
Act!
Free Trial is available
Agentforce Sales (formerly Salesforce Sales Cloud)
Free Trial is available
Ratings
Meets Requirements
8.2
445
8.8
13,944
Ease of Use
7.9
450
8.2
17,934
Ease of Setup
7.3
242
7.8
8,885
Ease of Admin
7.6
200
7.9
4,480
Quality of Support
7.6
426
8.1
12,165
Has the product been a good partner in doing business?
7.5
190
8.4
4,444
Product Direction (% positive)
5.8
450
8.3
13,618
Features by Category
Sales Force Automation
8.4
306
|
Verified
8.8
9537
|
Verified
Feature Not Available
8.3
6403
|
Verified
7.4
235
|
Verified
8.7
9264
|
Verified
8.1
292
|
Verified
8.3
9497
|
Verified
6.7
167
|
Verified
8.0
7326
|
Verified
7.5
262
|
Verified
8.2
7621
|
Verified
6.7
167
|
Verified
8.0
6765
|
Verified
6.7
173
|
Verified
8.1
6665
|
Verified
7.9
240
8.3
7417
|
Verified
Marketing Automation
7.2
217
|
Verified
8.0
6678
|
Verified
7.1
191
|
Verified
8.1
6997
|
Verified
7.7
229
|
Verified
8.5
8066
|
Verified
6.6
86
|
Verified
7.9
5432
Customer Support
7.4
197
8.3
6834
|
Verified
7.1
187
8.1
6391
|
Verified
7.7
164
|
Verified
8.2
6791
|
Verified
7.0
176
8.0
5502
|
Verified
7.4
79
8.2
5996
|
Verified
Reporting & Analytics
7.3
244
|
Verified
8.5
8994
|
Verified
7.4
235
|
Verified
8.5
9165
|
Verified
6.8
170
|
Verified
8.2
7458
|
Verified
Mobile & Social
Feature Not Available
7.9
5626
|
Verified
Feature Not Available
7.8
5252
|
Verified
6.5
157
|
Verified
7.7
6107
|
Verified
Platform
7.5
157
|
Verified
8.5
3616
|
Verified
7.2
137
|
Verified
8.5
3619
|
Verified
7.7
150
|
Verified
8.6
3631
|
Verified
6.9
99
|
Verified
8.4
2900
|
Verified
6.3
83
|
Verified
8.5
3176
|
Verified
7.2
133
|
Verified
8.1
3194
|
Verified
7.6
158
|
Verified
8.7
3615
|
Verified
7.3
132
|
Verified
8.1
3029
Integration
7.6
158
|
Verified
8.5
2604
|
Verified
6.7
110
|
Verified
8.5
3071
|
Verified
6.9
99
|
Verified
8.5
2897
|
Verified
Generative AI
5.5
40
7.6
888
Agentic AI - CRM
6.4
15
7.8
250
6.4
15
7.9
248
6.4
15
8.2
247
6.3
15
8.0
240
6.2
15
8.0
239
6.3
15
8.0
242
6.3
15
8.2
245
Email Marketing
8.1
33
|
Verified
Not enough data
8.2
33
|
Verified
Not enough data
8.2
30
|
Verified
Not enough data
7.3
28
|
Verified
Not enough data
Online Marketing
7.0
31
|
Verified
Not enough data
7.2
29
|
Verified
Not enough data
6.7
25
|
Verified
Not enough data
6.9
27
|
Verified
Not enough data
7.6
26
Not enough data
Lead Management
7.9
32
|
Verified
Not enough data
8.2
30
|
Verified
Not enough data
8.0
29
|
Verified
Not enough data
7.5
28
|
Verified
Not enough data
7.9
28
|
Verified
Not enough data
7.1
27
|
Verified
Not enough data
7.4
26
|
Verified
Not enough data
7.2
28
|
Verified
Not enough data
Campaign Management
7.0
27
|
Verified
Not enough data
7.1
26
|
Verified
Not enough data
8.4
31
|
Verified
Not enough data
6.9
26
Not enough data
Social
7.1
28
Not enough data
6.8
27
|
Verified
Not enough data
6.8
28
|
Verified
Not enough data
6.4
27
Not enough data
6.6
28
|
Verified
Not enough data
Reporting & Analytics
7.7
29
|
Verified
Not enough data
7.0
28
|
Verified
Not enough data
6.9
27
|
Verified
Not enough data
6.4
29
|
Verified
Not enough data
6.7
27
|
Verified
Not enough data
Platform
8.2
29
|
Verified
Not enough data
7.0
27
|
Verified
Not enough data
7.7
27
|
Verified
Not enough data
6.8
24
|
Verified
Not enough data
6.2
23
|
Verified
Not enough data
7.8
26
|
Verified
Not enough data
6.9
28
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.3
5
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Integration
7.0
34
|
Verified
Not enough data
7.1
27
|
Verified
Not enough data
6.7
25
|
Verified
Not enough data
Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cartography
Not enough data
8.8
40
Not enough data
8.5
36
Not enough data
8.6
40
Not enough data
8.5
40
Analysis
Not enough data
8.4
33
Not enough data
8.5
39
Not enough data
8.5
36
Not enough data
8.5
35
Reporting
Not enough data
8.7
34
Not enough data
8.5
29
Not enough data
8.8
27
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.6
274
Not enough data
8.8
297
Not enough data
8.8
317
Not enough data
8.6
292
Organization
Not enough data
9.0
354
Not enough data
8.8
345
Not enough data
8.8
340
Performance Analysis
Not enough data
8.4
286
Not enough data
8.8
308
Sales Analysis
Not enough data
8.4
285
Not enough data
8.8
302
Generative AI
Not enough data
8.5
126
Not enough data
8.4
126
Agentic AI - AI Sales Assistant
Not enough data
9.2
28
Not enough data
9.1
28
Not enough data
8.9
27
Not enough data
9.0
26
Not enough data
9.3
28
Not enough data
9.1
27
Not enough data
9.3
28
Integrated Workflows
Not enough data
8.7
523
Not enough data
8.5
515
Not enough data
8.1
470
Not enough data
8.1
464
Not enough data
8.9
527
Not enough data
8.4
472
Not enough data
8.6
484
Repeatability and Reportability
Not enough data
8.4
486
Not enough data
8.7
504
Not enough data
8.7
501
Not enough data
8.3
486
Not enough data
7.8
418
AI and Automation
Not enough data
8.5
465
Not enough data
8.4
473
Not enough data
8.3
429
Not enough data
8.0
433
Not enough data
7.8
416
Generative AI
Not enough data
7.4
271
Agentic AI - Sales Engagement
Not enough data
8.3
89
Not enough data
8.5
90
Not enough data
8.6
87
Not enough data
8.4
90
Not enough data
8.3
89
Not enough data
8.2
90
Not enough data
8.5
90
Call Analytics
Not enough data
8.7
131
Not enough data
8.5
135
Not enough data
8.7
131
Not enough data
8.9
132
Artificial Intelligence - Conversation Intelligence
Not enough data
8.7
141
Not enough data
8.6
125
Not enough data
Not enough data
Generative AI
Not enough data
8.2
58
Agentic AI - Conversation Intelligence
Not enough data
8.6
12
Not enough data
9.2
14
Not enough data
9.2
13
Not enough data
9.2
14
Not enough data
8.6
12
Not enough data
8.8
12
Not enough data
9.0
13
Revenue Sourcing and Forecasting
Not enough data
8.6
65
Not enough data
8.5
66
Not enough data
8.8
66
Not enough data
8.5
63
Not enough data
8.4
63
Not enough data
8.3
57
Not enough data
8.2
58
CRM Data Enrichment
Not enough data
8.1
63
Not enough data
8.4
61
Not enough data
8.2
59
Not enough data
8.0
62
Not enough data
8.5
56
Account Management
Not enough data
8.2
63
Not enough data
8.0
63
Not enough data
8.1
60
Not enough data
8.2
59
Not enough data
8.6
55
Not enough data
8.4
56
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
7.8
20
Not enough data
8.1
20
Not enough data
8.3
20
Not enough data
8.1
20
Not enough data
8.0
20
Territory Mapping
Not enough data
8.8
36
Not enough data
8.7
34
Not enough data
8.5
34
Route Planning
Not enough data
9.0
33
Not enough data
9.0
35
Not enough data
9.3
36
Sales Performance Management
Not enough data
8.4
31
Not enough data
8.6
34
Not enough data
9.1
34
Presentation and Forms
Not enough data
8.1
30
Not enough data
8.4
33
Not enough data
8.6
33
Integrations
Not enough data
8.1
156
Not enough data
8.5
157
Not enough data
8.1
156
Not enough data
8.1
155
Not enough data
8.8
158
Branding & Customizatio
Not enough data
8.1
151
Not enough data
8.2
154
Not enough data
8.3
154
Automatic Rules & Configurations
Not enough data
8.4
155
Not enough data
8.3
155
Not enough data
8.0
156
Agentic AI - Business Scheduling
Not enough data
8.3
32
Not enough data
8.4
34
Sales Performance Features - Sales Planning
Not enough data
8.4
175
Not enough data
8.5
164
Not enough data
8.5
169
Not enough data
8.6
172
Not enough data
8.6
170
Not enough data
8.8
168
Not enough data
8.2
164
Territory Management - Sales Planning
Not enough data
8.6
166
Not enough data
8.5
172
Quota & Capacity Management - Sales Planning
Not enough data
8.4
169
Not enough data
8.4
176
Not enough data
8.4
168
Agentic AI - Sales Planning
Not enough data
8.5
57
Not enough data
8.5
56
Agentic AI - Lead Scoring
Not enough data
7.8
56
Not enough data
8.2
55
Not enough data
7.9
57
Not enough data
8.1
58
Attribution
Not enough data
8.9
454
Not enough data
8.9
458
Not enough data
8.6
436
Discovery
Not enough data
8.9
462
Not enough data
8.6
455
Not enough data
8.6
433
Management
Not enough data
8.5
421
Not enough data
8.6
443
Platform
Not enough data
8.6
433
Not enough data
8.6
432
Agentic AI - Sales Performance Management
Not enough data
8.5
75
Not enough data
8.6
74
Not enough data
8.5
76
Incentives
Not enough data
8.2
439
Not enough data
8.4
503
Not enough data
8.0
436
Not enough data
8.6
514
Personalization
Not enough data
8.6
485
Not enough data
8.8
561
Not enough data
8.9
594
Not enough data
8.6
537
Administrative
Not enough data
8.7
566
Not enough data
8.5
528
Not enough data
8.4
510
Agentic AI - Email Tracking
Not enough data
8.1
62
Not enough data
8.4
60
Not enough data
8.4
60
Not enough data
8.2
61
Not enough data
8.4
61
Not enough data
8.3
60
Not enough data
8.3
63
Analytics
Not enough data
8.3
568
Not enough data
8.4
577
Not enough data
8.3
591
Customizations
Not enough data
8.7
622
Not enough data
8.5
592
Not enough data
8.5
625
Not enough data
8.3
570
Not enough data
8.4
597
Generative AI
Not enough data
7.5
290
Agentic AI - Sales Analytics
Not enough data
8.3
80
Not enough data
8.6
79
Not enough data
8.4
80
Not enough data
8.3
79
Not enough data
8.3
79
Data Sourcing
Not enough data
8.5
968
Not enough data
8.7
999
Not enough data
8.3
902
Not enough data
8.7
1031
Not enough data
8.6
962
Predictive Analytics
Not enough data
8.4
947
Not enough data
8.6
961
Not enough data
8.1
856
Not enough data
8.3
896
Sales Management
Not enough data
8.7
985
Not enough data
8.1
858
Not enough data
8.6
982
Not enough data
8.8
1052
Agentic AI - Outbound Call Tracking
Not enough data
8.6
39
Not enough data
8.6
40
Calling
Not enough data
8.5
186
Not enough data
8.4
177
Not enough data
8.7
186
Not enough data
8.7
184
Not enough data
8.6
45
Contacts
Not enough data
8.8
177
Not enough data
8.7
180
Not enough data
8.7
182
Insights
Not enough data
9.1
189
Not enough data
8.9
183
Not enough data
8.3
179
Not enough data
8.5
189
Not enough data
8.4
183
Not enough data
8.7
39
Agentic AI - Sales Coaching
Not enough data
9.0
21
Not enough data
9.0
21
Not enough data
9.2
22
Not enough data
9.2
22
Training
Not enough data
8.8
258
Not enough data
8.8
250
Not enough data
8.5
209
Not enough data
8.5
244
Feedback
Not enough data
8.8
239
Not enough data
8.6
234
Not enough data
8.6
215
Not enough data
8.6
202
Not enough data
8.8
226
Not enough data
8.9
229
Not enough data
8.7
200
Generative AI
Not enough data
7.6
72
Agentic AI - Sales Enablement
Not enough data
8.0
34
Not enough data
8.0
33
Not enough data
8.2
34
Content Management
Not enough data
8.3
353
Not enough data
8.1
344
Not enough data
8.2
330
Not enough data
8.5
319
Not enough data
8.3
337
Analytics
Not enough data
8.7
347
Not enough data
8.4
345
Not enough data
8.5
226
Not enough data
8.3
352
Learning Management - Sales Enablement
Not enough data
8.3
27
Not enough data
8.4
27
Not enough data
8.5
27
Revenue Enablement - Sales Enablement
Not enough data
8.3
26
Not enough data
8.3
29
Not enough data
8.8
28
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act! and Agentforce Sales (formerly Salesforce Sales Cloud) are categorized as CRM
Unique Categories
Act! is categorized as Marketing Automation
Agentforce Sales (formerly Salesforce Sales Cloud) is categorized as Sales Planning, Business Scheduling, Revenue Operations & Intelligence (RO&I), Conversation Intelligence, Sales Engagement, AI Sales Assistant, Location Intelligence, Field Sales, Sales Coaching, Sales Enablement, Outbound Call Tracking, Sales Analytics, Lead Scoring, Email Tracking, Sales Performance Management, and Revenue AI Platforms
Reviews
Reviewers' Company Size
Act!
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Agentforce Sales (formerly Salesforce Sales Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
9.0%
Marketing and Advertising
5.5%
Real Estate
5.3%
Construction
5.1%
Insurance
4.5%
Other
70.7%
Computer Software
13.6%
Information Technology and Services
11.8%
Financial Services
6.8%
Marketing and Advertising
4.9%
Internet
3.2%
Other
59.7%
Discussions
Assigning contacts to users?
2 Comments
JM
It all comes down to how you want to implement this territory management.
You can set security roles for the users and contact entries to enable or...Read more
How should I get Pro to my mobile device?
2 Comments
AD
If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your...Read more
How should I get Pro to my mobile device?
1 Comment
ES
Outlook can be enough. If you use exchange. If you do not use exchange look into a program called Handheldcontact.Read more
When do you need a CRM?
11 Comments
MA
Your writing is really informative, especially because it's so meaningful and updated. Thanks for sharing this wonderful post!
Your writing is really...Read more
How can total cost of ownership (TCO) be made better using Salesforce?
11 Comments
AS
When planning for a Salesforce implementation and creating your budget you’ll want to consider the total cost of ownership (TCO). Figuring this out will help...Read more
What are the features of CRM software?
8 Comments
MM
1. Customer Management,
2. Employee Day to Day Activity tracking,
3. Make your business process smooth
4. Automated workflow
5. Validated workflow...Read more
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