Act! Pricing Overview

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Free Trial

Act! Advantage Standard

$30.00

1 user/mo

Act! Advantage Professional

$45.00

1 user/mo

Includes everything in Standard, plus:

Act! Advantage Ultimate

$60.00

1 user/mo

Includes everything in Professional, plus:

Act! Premium Desktop

$39.00

1 user/mo

Choose Desktop to experience the security and control of an on-premises solution where you deploy and manage the software.

Powerful. Affordable. Easy to use.
Act! delivers unparalleled value to SMBs and has a cost-effective plan to fit the needs of your unique business.

More pricing details here.

Act! has 4 pricing editions, from $30 to $60. A free trial of Act! is also available. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Act! is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Act! must be conducted with the seller.

With transparent pricing and no hidden fees, you can have complete peace of mind knowing you’re selecting the best value for your business.

Pricing information was last updated on April 29, 2025

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Act! Pricing Reviews

(2)

Verified User in Financial Services

Small-Business (50 or fewer emp.)

7/31/2019

"ACT! is just what I need"

5/5

What do you like best about Act!?

I have tried other database software and I love the ease of the product and the reports I can generate Review collected by and hosted on G2.com.

What do you dislike about Act!?

I am a one person office so sometimes I don't get things updated as I should and therefore, I don't use all of it's features, unfortunately. Review collected by and hosted on G2.com.

Recommendations to others considering Act!:

The upfront cost was a big budget item for a single business owner, but I can justify how I use it daily like other software. In addition, I purchased the latest version because my computer had crashed, so I am glad now to have the "cloud" version so I don't have to externally back up all the time. Review collected by and hosted on G2.com.

What problems is Act! solving and how is that benefiting you?

I like to use the tasks feature and it works very well as reminders for me . Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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We are thrilled to hear that Act! is still helping you run your business, after all of these years! Thank you for taking the time to leave this review.

Verified User in Manufacturing

Small-Business (50 or fewer emp.)

2/3/2025

"Great CRM! Horrible Problem Resolution!!"

0/5

What do you like best about Act!?

It mostly has unlimited fields and data capacity!

You can search with virtually little information and retrieve what you need. Review collected by and hosted on G2.com.

What do you dislike about Act!?

1. I spent almost $15,000 on Act! And now, I need several reports from technical support; which I requested on 6-7-occasions, with NO SUCCESS!

2. You never get the same person on your case twice, so you have to repeat over-and-over the probem! Very frustrating! Review collected by and hosted on G2.com.

What problems is Act! solving and how is that benefiting you?

ACT! Marketing Automation is cheaper than most other options. But, it is antiquated and thus very combersome!

ACT! is very beneficial at keeping all information in one place, but unless you personally load the information, it does not incorporate (self-populate) the information in the database. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thanks for sharing your feedback. We’re sorry you’re experiencing a problem like this, we devote a lot of resources to Customer Success because we know it’s critical to our success. We hope you’ll give our Support team another try at https://www.act.com/resources/contact/ or call 866-873-2006.

See how Act! improved