Act! Pricing Overview

Act! does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 data, Act! pricing in 2026 starts at $30.00 and can reach $60.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Act!'s official pricing page for the most current details.

According to G2 reviewers, Act!'s pricing is best suited for small businesses with 50 or fewer employees, which represent the overwhelming majority of reviewers. G2 users across industries including real estate, financial services, insurance, manufacturing, and consulting consistently highlight Act! as an ideal fit for solo operators and small teams managing large contact databases. The Act! Advantage Standard tier suits budget-conscious small businesses needing core CRM and basic email marketing, while the Professional and Ultimate tiers appeal to growing small businesses wanting integrated marketing automation. G2 reviewers from mid-market companies occasionally use Act!, but some note it feels limited for larger team deployments or more complex integration needs.

Act! does not offer a permanent free version, but G2's pricing data for Act! confirms a free trial is available for evaluation. The entry-level Act! Advantage Standard tier at $30.00 per user per month includes full CRM functionality, basic email marketing with 2,500 sends per month, Office 365 and Gmail integration, and standard support. Act!'s higher tiers unlock significantly more capability: the Professional tier at $45.00 adds advanced marketing tools and 25,000 sends per month, while the Ultimate tier at $60.00 includes marketing automation with 50,000 sends and an online customer portal. The Act! Premium Desktop tier at $39.00 offers an on-premises alternative for users prioritizing data control.

G2 reviewers present a mixed but telling picture of Act!'s value. Many small business users praise it as an affordable alternative to enterprise CRMs like Salesforce, with one G2 reviewer from construction calling it "incredible value for cost" offering "enterprise-level" sophistication at a fraction of the price. However, a recurring theme across G2 reviews is frustration with the shift from one-time licensing to annual subscriptions, with multiple reviewers citing cost increases as a significant concern. Some G2 users note that add-on costs for consultants and extra features erode the value proposition. Overall, Act! delivers strong value for small businesses needing an all-in-one CRM and marketing tool, but budget-conscious solo users may find the subscription model harder to justify.