[ Act! Reviews ](https://www.g2.com/products/act/reviews) [ Act! Reviews ](https://www.g2.com/products/act/reviews) # Act! Pricing Overview [Editedit](https://my.g2.com/act/pricings) Free Trial ## Act! Pricing Key Insights Last updated on Apr 09, 2026 * * * Act! offers **4 pricing editions** , starting from **$30** to **$60**. Act! pricing tiers are designed to support different usage levels and team sizes. Act! also offers a **free trial**. Compare the Act! pricing table below to figure out the best fit for your needs. Some plans may require you to contact **Act!** for **custom pricing**. * * * Act! Advantage Standard — $30 / 1 user/mo Act! Premium Desktop — $39 / 1 user/mo Act! Advantage Professional — $45 / 1 user/mo Act! Advantage Ultimate — $60 / 1 user/mo Rated 3.9 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Act! Advantage Ultimate $60.00 1 user/mo Free Trial Includes everything in Professional, plus: - Marketing Automation (includes 50,000 sends/mo) - Online Customer Portal - Custom Industry Tables - Enhanced Support - 35 Gb Storage Show More Act! Premium Desktop $39.00 1 user/mo [Contact Us](#) Choose Desktop to experience the security and control of an on-premises solution where you deploy and manage the software. - Networked & offline access - Self-managed security - Complete control of updates - Expert technical support - Dedicated onboarding specialist Show More Act! Advantage Standard $30.00 1 user/mo Free Trial - Full-featured CRM & Mobile App - Email Marketing (includes 2,500 sends/mo) - Office 365 & Gmail Integration - Interactive Quotes, Payments & Online Appointment Scheduling - Forms, Surveys, Website Chat & Event Management - Reports & Interactive Dashboards - Standard Support w/ Dedicated Onboarding Specialist - 15 Gb Storage w/ Nightly Backups & Automatic Updates Show More Act! Advantage Professional $45.00 1 user/mo Free Trial Includes everything in Standard, plus: - Email Marketing Plus (includes 25,000 sends/mo) - AI History Summary, AI Writing Assistant, Advanced Interactive Quotes, Payments, and Online Appointment Scheduling - Advanced Forms, Surveys, Website Chat & Event Management - Accounting Integration - Project Management - 25 Gb Storage Show More Powerful. Affordable. Easy to use. Act! delivers unparalleled CRM, email marketing, and customer management value to SMBs with an all-in-one solution that includes interactive quotes, online appointment scheduling, surveys, website chat, event management, reports, and interactive dashboards - plus a dedicated onboarding specialist to get you up and running right away. Act's cost-effective plans fit the needs of today's small and mid-sized businesses. [More pricing details here](https://www.act.com/pricing/). Pricing information for Act! is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Act! must be conducted with the seller. With transparent pricing and no hidden fees, you can have complete peace of mind knowing you’re selecting the best value for your business. Pricing information was last updated on May 28, 2026 Show More ## Act! Pricing FAQs Generated using AI ### Is Act! free, or does it offer a free trial? Act! does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details. ### How much does Act! cost in 2026? According to G2 data, Act! pricing in 2026 starts at $30.00 and can reach $60.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Act!'s official pricing page for the most current details. ### Who is Act! pricing best suited for? According to G2 reviewers, Act!'s pricing is best suited for small businesses with 50 or fewer employees, which represent the overwhelming majority of reviewers. G2 users across industries including real estate, financial services, insurance, manufacturing, and consulting consistently highlight Act! as an ideal fit for solo operators and small teams managing large contact databases. The Act! Advantage Standard tier suits budget-conscious small businesses needing core CRM and basic email marketing, while the Professional and Ultimate tiers appeal to growing small businesses wanting integrated marketing automation. G2 reviewers from mid-market companies occasionally use Act!, but some note it feels limited for larger team deployments or more complex integration needs. ### What are the key differences between the free and paid versions of Act!? Act! does not offer a permanent free version, but G2's pricing data for Act! confirms a free trial is available for evaluation. The entry-level Act! Advantage Standard tier at $30.00 per user per month includes full CRM functionality, basic email marketing with 2,500 sends per month, Office 365 and Gmail integration, and standard support. Act!'s higher tiers unlock significantly more capability: the Professional tier at $45.00 adds advanced marketing tools and 25,000 sends per month, while the Ultimate tier at $60.00 includes marketing automation with 50,000 sends and an online customer portal. The Act! Premium Desktop tier at $39.00 offers an on-premises alternative for users prioritizing data control. ### Is Act! considered good value for its pricing? G2 reviewers present a mixed but telling picture of Act!'s value. Many small business users praise it as an affordable alternative to enterprise CRMs like Salesforce, with one G2 reviewer from construction calling it "incredible value for cost" offering "enterprise-level" sophistication at a fraction of the price. However, a recurring theme across G2 reviews is frustration with the shift from one-time licensing to annual subscriptions, with multiple reviewers citing cost increases as a significant concern. Some G2 users note that add-on costs for consultants and extra features erode the value proposition. Overall, Act! delivers strong value for small businesses needing an all-in-one CRM and marketing tool, but budget-conscious solo users may find the subscription model harder to justify. ## Top-Rated Alternatives [ ![GreenRope](https://images.g2crowd.com/uploads/product/hd_favicon/4b13d3076a196d64bce379ccb0f8efd5/greenrope.svg "GreenRope") GreenRope 4.3/5 (219) ](https://www.g2.com/products/greenrope/reviews) [ ![Keap](https://images.g2crowd.com/uploads/product/hd_favicon/35e4fed50cd6fa6b26fd4f9252068183/thryv-keap.svg "Keap") Keap 3.9/5 (27) ](https://www.g2.com/products/thryv-keap/reviews) [ ![Agentforce Sales (formerly Salesforce Sales Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Agentforce Sales (formerly Salesforce Sales Cloud)") Agentforce Sales (formerly Salesforce Sales Cloud) 4.4/5 (24,647) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) [ View All Alternatives ](https://www.g2.com/products/act/competitors/alternatives) ## Act! Pricing Reviews (2) ![Tayler M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tayler M.") TM Tayler M. 1/24/2026 More Options - "Easy to Use but System Crashing Issues" 5/5 What do you like best about Act!? I find Act! easy to use, which helps in keeping information organized. I particularly value the calendar for follow-ups because it helps me keep track of tasks without having to remember them all. Also, I didn't have to do anything for the initial setup as the support team set up everything remotely, which was very convenient. Review collected by and hosted on G2.com. What do you dislike about Act!? It seems there is a bug and the system crashes when going back and forth between calendars and customer files. It gives a prompt that says please exit the program. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? I use Act! to keep information organized as a customer database. It's easy to use, which I appreciate. Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-12254287/official_response/edit) Thank you for your review, Taylor. We hope you'll reach out to our Support team at 866-873-2006 so we can address the issue you're experiencing when moving between calendars and customer files. Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Commercial Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Commercial Real Estate") UC Verified User in Commercial Real Estate Mid-Market (51-1000 emp.) 1/28/2026 More Options - "Flexible, Customizable Database for Contacts and Notes" 3.5/5 What do you like best about Act!? It doesn't lock you into a structure. It can be easily customized to fit your industry and it has one database for me to keep my contacts and notations. It is also very cost effective. Review collected by and hosted on G2.com. What do you dislike about Act!? Requires more steps than I would like to get to accomplish my goal. It can be a bit out-dated and it does have a very limited AI platform. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? It is giving me a centralized database to keep all my networking information and is very secure. It has a low cost and a one-time license option which is much easier for my business. It has been around for quit a while and is much easier to use and compile than spreadsheets. Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-12272124/official_response/edit) We appreciate your review, letting us know that Act! manages all of your customer and networking information in one place, and you can easily customize it to your specific industry needs. And stay tuned for more exciting AI functionality coming soon! Validated ReviewerIncentivizedSource: G2 invite Act! 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