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Compare Act-On and ActiveCampaign 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (92.1% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Starting at $15.00 Per Month
Act-On
Star Rating
(1,055)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansActiveCampaign
Star Rating
(14,484)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Act-On. Users appreciate its robust automation features, which help streamline marketing efforts and maintain organized communication.
- Users say that Act-On provides a user-friendly experience, particularly highlighting its email builder that has been updated for better mobile compatibility. Reviewers enjoy features like auto-tagging for analytics and the ability to preview emails in dark mode, making it a solid choice for targeted advertising.
- According to verified reviews, ActiveCampaign's customer support is frequently praised for being responsive and helpful. Users mention that the platform integrates well with other tools, enhancing its usability for managing customer engagement and sales pipelines.
- Reviewers mention that while Act-On has a strong setup process, some users find it challenging to configure the software to meet their specific workflow needs. This can lead to a less tailored experience compared to ActiveCampaign, which is noted for its flexibility.
- G2 reviewers highlight that ActiveCampaign is particularly favored by small businesses, with a vast number of reviews reflecting its popularity in that market segment. This broad user base contributes to a wealth of shared experiences and insights, making it easier for new users to find support and resources.
- Users report that Act-On's automated engagement programs are beneficial for reaching target audiences effectively. However, the overall lower number of recent reviews compared to ActiveCampaign may indicate a need for Act-On to enhance its market presence and user engagement strategies.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Free Trial
Act-On
No trial information availableActiveCampaign
Free Trial is available
Ratings
Meets Requirements
8.2
891
8.8
11,019
Ease of Use
8.0
898
8.2
11,134
Ease of Setup
7.7
508
8.0
7,071
Ease of Admin
8.2
516
8.4
6,284
Quality of Support
8.7
857
8.5
10,198
Has the product been a good partner in doing business?
8.6
496
8.8
6,143
Product Direction (% positive)
8.1
882
8.2
10,427
Features by Category
Sales Force Automation
Not enough data
8.2
2088
|
Verified
Not enough data
7.0
1015
Not enough data
7.9
1754
|
Verified
Not enough data
7.7
1671
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1426
|
Verified
Not enough data
7.0
1204
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1275
|
Verified
Marketing Automation
Not enough data
9.0
2298
|
Verified
Not enough data
8.8
2190
|
Verified
Not enough data
8.5
2142
|
Verified
Not enough data
7.8
1478
|
Verified
Customer Support
Not enough data
7.6
1467
|
Verified
Not enough data
7.7
1625
|
Verified
Not enough data
7.9
1757
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1446
|
Verified
Reporting & Analytics
Not enough data
7.7
1943
|
Verified
Not enough data
7.9
2138
|
Verified
Not enough data
7.1
1287
|
Verified
Mobile & Social
Not enough data
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Platform
Not enough data
7.8
1972
|
Verified
Not enough data
8.0
1922
|
Verified
Not enough data
8.1
2022
|
Verified
Not enough data
7.3
1449
|
Verified
Not enough data
7.0
1347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2088
|
Verified
Not enough data
7.5
1473
|
Verified
Integration
Not enough data
8.1
1923
|
Verified
Not enough data
8.1
1931
|
Verified
Not enough data
7.8
1631
|
Verified
Generative AI
Not enough data
6.1
642
Agentic AI - CRM
Not enough data
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Email Marketing
8.4
707
|
Verified
8.7
6450
|
Verified
8.8
697
|
Verified
8.9
6274
|
Verified
8.3
692
|
Verified
8.5
6129
|
Verified
8.5
615
|
Verified
8.8
5732
|
Verified
Online Marketing
7.9
640
|
Verified
7.4
4371
|
Verified
7.8
539
|
Verified
7.9
4076
|
Verified
7.9
518
|
Verified
7.8
3532
|
Verified
7.9
603
|
Verified
8.1
4864
|
Verified
7.8
519
|
Verified
7.8
3467
|
Verified
Lead Management
8.1
579
|
Verified
8.3
4351
|
Verified
8.0
560
|
Verified
8.0
3959
|
Verified
8.4
625
|
Verified
8.5
5077
|
Verified
8.2
590
|
Verified
7.9
3485
|
Verified
8.2
575
|
Verified
8.5
4337
|
Verified
8.1
572
|
Verified
8.1
3985
|
Verified
8.0
514
|
Verified
8.2
3791
|
Verified
8.0
533
|
Verified
8.0
3562
|
Verified
Campaign Management
8.1
507
|
Verified
8.0
3485
|
Verified
7.9
428
|
Verified
7.7
3104
|
Verified
7.4
336
|
Verified
7.2
2635
7.3
79
6.8
2334
|
Verified
Social
6.9
306
|
Verified
6.9
2322
|
Verified
7.1
373
|
Verified
7.3
2675
|
Verified
7.0
317
|
Verified
7.3
2547
|
Verified
7.6
97
|
Verified
7.1
2440
|
Verified
6.8
233
|
Verified
7.0
2397
|
Verified
Reporting & Analytics
7.9
648
|
Verified
8.1
5169
|
Verified
7.7
576
|
Verified
7.6
3585
|
Verified
7.1
411
|
Verified
7.2
2916
|
Verified
6.9
355
|
Verified
7.1
2722
|
Verified
7.3
389
|
Verified
6.9
2441
|
Verified
Platform
7.6
377
|
Verified
7.9
3717
|
Verified
7.8
337
|
Verified
8.1
3496
|
Verified
8.3
398
|
Verified
8.3
3703
|
Verified
7.8
206
|
Verified
7.5
2402
|
Verified
7.1
204
|
Verified
7.0
2134
|
Verified
8.3
392
|
Verified
8.4
3703
|
Verified
7.7
259
|
Verified
7.5
2423
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.3
217
Not enough data
6.4
221
Not enough data
6.5
220
Not enough data
6.4
217
Not enough data
6.3
219
Not enough data
6.4
220
Integration
8.2
394
|
Verified
8.1
3753
|
Verified
7.8
307
|
Verified
8.1
3645
|
Verified
7.4
282
|
Verified
7.8
3123
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Messenger
Not enough data
7.4
1124
Not enough data
5.9
976
Not enough data
6.5
1002
Not enough data
6.9
1044
Channels
Not enough data
6.4
988
Not enough data
7.3
1173
Not enough data
5.9
914
Not enough data
5.5
832
Not enough data
5.9
839
Customers
Not enough data
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Agentic AI - Conversational Marketing
Not enough data
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Repeatability and Reportability
Not enough data
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
AI and Automation
Not enough data
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Generative AI
Not enough data
6.1
414
Agentic AI - Sales Engagement
Not enough data
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Visitor Behavior
Not enough data
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Templates
Not enough data
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Personalization
Not enough data
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Multichannel
Not enough data
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Administration
Not enough data
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Agentic AI - E-Commerce Personalization
Not enough data
7.6
13
Not enough data
7.6
13
Templates
Not enough data
7.7
2017
Not enough data
6.3
1513
Not enough data
7.0
1613
Not enough data
7.5
1677
Edit
Not enough data
7.4
1751
Not enough data
8.0
1964
Not enough data
7.4
1659
Logistics
Not enough data
7.8
1811
Not enough data
7.0
1578
Not enough data
7.8
1769
Not enough data
7.7
1542
Generative AI
Not enough data
5.9
836
Not enough data
6.1
674
Agentic AI - Email Template Builder
Not enough data
6.1
109
Not enough data
6.2
108
Text Messaging
Not enough data
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
SMS Platform
Not enough data
7.7
154
Not enough data
8.8
171
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Agentic AI - SMS Marketing
Not enough data
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
7.7
201
Not enough data
7.6
196
Not enough data
8.1
178
Not enough data
8.0
188
Campaigns
Not enough data
7.9
167
Not enough data
8.3
178
Not enough data
7.9
145
Not enough data
7.7
179
Integrations
Not enough data
8.1
171
Not enough data
6.7
114
Not enough data
7.9
129
Not enough data
7.3
142
Generative AI
Not enough data
6.0
64
Agentic AI - Vulnerability Scanner
Not enough data
6.4
15
Not enough data
6.7
15
Attribution Modeling
Not enough data
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Agentic AI - Attribution
Not enough data
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Marketing
Not enough data
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Reporting
Not enough data
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
7.8(won by default)
202
Agentic AI - Social Media Advertising
Not enough data
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Social Functionality
Not enough data
7.9(won by default)
301
Campaign Management
Not enough data
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Targeting
Not enough data
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Platform
Not enough data
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Page Customization
7.8
40
8.2
585
7.4
39
7.9
611
7.2
36
7.8
529
7.6
39
7.6
551
Page Optimization
7.2
31
7.6
424
7.2
43
7.8
528
7.3
34
7.5
471
6.6
27
7.2
412
Integrations
5.4
17
7.5
404
7.9
34
8.5
541
7.8
31
8.2
514
Generative AI
6.7
10
6.2
166
Agentic AI - Landing Page Builders
Not enough data
6.7
22
Customization
Not enough data
8.0
657
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Additional Functionality
Not enough data
7.9
668
Not enough data
5.7
422
Not enough data
7.4
528
Not enough data
6.2
431
Not enough data
7.0
506
Generative AI
Not enough data
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Communication
Not enough data
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Internal Use
Not enough data
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Attribution
7.5
25
8.1
431
7.4
24
8.1
408
7.0
23
8.0
390
Discovery
7.6
26
8.1
442
8.1
32
8.2
448
7.4
24
8.0
398
Management
6.5
20
7.9
383
6.9
22
8.3
425
Platform
8.0
28
8.1
404
7.4
29
8.0
433
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Data Sourcing
Not enough data
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Predictive Analytics
Not enough data
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Sales Management
Not enough data
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and ActiveCampaign are categorized as Landing Page Builders, Lead Scoring, and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Customer Journey Analytics, Marketing Account Intelligence, Marketing Analytics, Visitor Identification, and Transactional Email
ActiveCampaign is categorized as Pop-Up Builder, CRM, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Sales Analytics, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
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