Compare Act-On and ActiveCampaign
Featured Products
At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Small-Business (91.9% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Starting at $15.00 Per Month
Act-On
Star Rating
(1,069)4.1 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plans
ActiveCampaign
Star Rating
(14,678)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature significantly reduces manual effort, making marketing automation feel more personal and approachable.
- Users say that Act-On is particularly user-friendly, especially for marketers who may not be tech-savvy. Reviewers appreciate its straightforward interface and effective email marketing tools, which help in communicating with both current customers and prospects efficiently.
- According to verified reviews, ActiveCampaign's advanced segmentation and integrated CRM are standout features that enable users to create personalized campaigns and track customer engagement seamlessly. This integration is seen as a major advantage for businesses looking to enhance their marketing strategies.
- Reviewers mention that while Act-On provides solid support and a good range of features for lead capture and email marketing, it sometimes struggles with more complex automation needs compared to ActiveCampaign. Users have noted that Act-On is great for basic functionalities but may not meet the demands of more advanced users.
- G2 reviewers highlight that ActiveCampaign has a significantly larger user base and more recent reviews, indicating a strong market presence and ongoing user satisfaction. This is reflected in its higher G2 Score, suggesting that it consistently meets user expectations across various metrics.
- Users report that Act-On's pricing can be a barrier for smaller businesses, with a starting price of $900, while ActiveCampaign offers a much more accessible entry point at $15. This affordability makes ActiveCampaign a more attractive option for small businesses looking to implement marketing automation without a hefty investment.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Free Trial
Act-On
No trial information availableActiveCampaign
Free Trial is available
Ratings
Meets Requirements
8.2
897
8.8
11,199
Ease of Use
8.0
904
8.2
11,315
Ease of Setup
7.7
514
8.0
7,250
Ease of Admin
8.2
519
8.4
6,346
Quality of Support
8.7
863
8.5
10,361
Has the product been a good partner in doing business?
8.6
499
8.8
6,204
Product Direction (% positive)
8.1
886
8.2
10,592
Features by Category
Sales Force Automation
Not enough data
8.2
2110
|
Verified
Not enough data
7.0
1020
Not enough data
7.9
1769
|
Verified
Not enough data
7.7
1685
|
Verified
Not enough data
7.0
1222
|
Verified
Not enough data
7.6
1434
|
Verified
Not enough data
7.0
1208
|
Verified
Not enough data
6.9
1140
|
Verified
Not enough data
7.3
1283
|
Verified
Marketing Automation
Not enough data
9.0
2323
|
Verified
Not enough data
8.8
2210
|
Verified
Not enough data
8.5
2154
|
Verified
Not enough data
7.8
1485
|
Verified
Customer Support
Not enough data
7.6
1472
|
Verified
Not enough data
7.7
1630
|
Verified
Not enough data
7.9
1764
|
Verified
Not enough data
7.0
1325
|
Verified
Not enough data
7.5
1453
|
Verified
Reporting & Analytics
Not enough data
7.7
1956
|
Verified
Not enough data
7.9
2147
|
Verified
Not enough data
7.1
1291
|
Verified
Mobile & Social
Not enough data
7.3
1225
|
Verified
Not enough data
7.3
1329
|
Verified
Not enough data
7.1
1372
|
Verified
Platform
Not enough data
7.8
1993
|
Verified
Not enough data
8.0
1944
|
Verified
Not enough data
8.1
2033
|
Verified
Not enough data
7.3
1453
|
Verified
Not enough data
7.0
1350
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
2105
|
Verified
Not enough data
7.4
1476
|
Verified
Integration
Not enough data
8.1
1932
|
Verified
Not enough data
8.1
1936
|
Verified
Not enough data
7.8
1637
|
Verified
Generative AI
Not enough data
6.1
646
Agentic AI - CRM
Not enough data
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Email Marketing
8.4
709
|
Verified
8.7
6492
|
Verified
8.8
697
|
Verified
8.9
6330
|
Verified
8.3
692
|
Verified
8.5
6142
|
Verified
8.5
616
|
Verified
8.8
5787
|
Verified
Online Marketing
7.9
641
|
Verified
7.4
4393
|
Verified
7.8
540
|
Verified
7.9
4075
|
Verified
7.9
518
|
Verified
7.8
3535
|
Verified
7.9
603
|
Verified
8.1
4865
|
Verified
7.8
519
|
Verified
7.8
3468
|
Verified
Lead Management
8.1
580
|
Verified
8.3
4369
|
Verified
8.0
560
|
Verified
8.0
3962
|
Verified
8.4
626
|
Verified
8.5
5120
|
Verified
8.2
591
|
Verified
8.0
3489
|
Verified
8.2
575
|
Verified
8.5
4359
|
Verified
8.1
572
|
Verified
8.1
4001
|
Verified
8.0
515
|
Verified
8.2
3795
|
Verified
8.0
535
|
Verified
8.0
3575
|
Verified
Campaign Management
8.1
507
|
Verified
8.0
3489
|
Verified
7.9
429
|
Verified
7.8
3104
|
Verified
7.4
336
|
Verified
7.2
2636
7.3
79
6.8
2335
|
Verified
Social
6.9
306
|
Verified
6.9
2321
|
Verified
7.1
373
|
Verified
7.3
2677
|
Verified
7.0
317
|
Verified
7.3
2547
|
Verified
7.6
97
|
Verified
7.1
2439
|
Verified
6.8
233
|
Verified
7.0
2397
|
Verified
Reporting & Analytics
7.9
649
|
Verified
8.1
5198
|
Verified
7.7
576
|
Verified
7.6
3587
|
Verified
7.1
411
|
Verified
7.2
2918
|
Verified
6.9
355
|
Verified
7.1
2723
|
Verified
7.3
389
|
Verified
6.9
2441
|
Verified
Platform
7.6
377
|
Verified
7.9
3725
|
Verified
7.8
338
|
Verified
8.2
3538
|
Verified
8.3
398
|
Verified
8.3
3704
|
Verified
7.8
206
|
Verified
7.5
2399
|
Verified
7.1
204
|
Verified
7.0
2131
|
Verified
8.3
392
|
Verified
8.4
3729
|
Verified
7.7
259
|
Verified
7.5
2423
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.3
221
Not enough data
6.4
221
Not enough data
6.5
219
Not enough data
6.4
218
Not enough data
6.3
221
Not enough data
6.4
220
Integration
8.2
395
|
Verified
8.1
3755
|
Verified
7.8
308
|
Verified
8.1
3656
|
Verified
7.4
282
|
Verified
7.8
3135
|
Verified
Administration
8.0
37
Not enough data
7.3
36
Not enough data
8.0
36
Not enough data
8.3
36
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
31
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.9
36
Not enough data
7.4
29
Not enough data
7.8
37
Not enough data
Messenger
Not enough data
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Channels
Not enough data
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
914
Not enough data
5.5
831
Not enough data
6.0
838
Customers
Not enough data
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1234
Not enough data
7.2
1181
Agentic AI - Conversational Marketing
Not enough data
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.7
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Repeatability and Reportability
Not enough data
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
AI and Automation
Not enough data
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Generative AI
Not enough data
6.1
414
Agentic AI - Sales Engagement
Not enough data
6.9
35
Not enough data
6.7
35
Not enough data
7.0
35
Not enough data
6.5
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
6.9
35
Visitor Behavior
Not enough data
7.6
409
Not enough data
7.9
399
Not enough data
7.1
355
Templates
Not enough data
7.3
411
Not enough data
8.0
439
Not enough data
7.8
411
Personalization
Not enough data
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
346
Not enough data
8.0
396
Multichannel
Not enough data
7.4
379
Not enough data
8.5
463
Not enough data
7.6
419
Administration
Not enough data
8.5
481
Not enough data
7.9
469
Not enough data
7.9
439
Not enough data
8.0
461
Agentic AI - E-Commerce Personalization
Not enough data
7.6
13
Not enough data
7.6
13
Templates
Not enough data
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Edit
Not enough data
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Logistics
Not enough data
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1775
Not enough data
7.8
1543
Generative AI
Not enough data
6.0
838
Not enough data
6.1
674
Agentic AI - Email Template Builder
Not enough data
6.1
109
Not enough data
6.2
108
Text Messaging
Not enough data
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
SMS Platform
Not enough data
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Agentic AI - SMS Marketing
Not enough data
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Campaigns
Not enough data
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Integrations
Not enough data
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Generative AI
Not enough data
6.1
65
Agentic AI - Vulnerability Scanner
Not enough data
6.6
16
Not enough data
6.9
16
Attribution Modeling
Not enough data
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Agentic AI - Attribution
Not enough data
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Marketing
Not enough data
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Reporting
Not enough data
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
7.8(won by default)
201
Agentic AI - Social Media Advertising
Not enough data
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Social Functionality
Not enough data
7.9(won by default)
300
Campaign Management
Not enough data
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Targeting
Not enough data
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Platform
Not enough data
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Page Customization
7.8
40
8.2
586
7.4
39
7.9
612
7.2
36
7.8
530
7.6
39
7.6
552
Page Optimization
7.2
31
7.6
425
7.2
43
7.8
529
7.3
34
7.5
472
6.6
27
7.2
413
Integrations
5.4
17
7.5
405
7.9
34
8.5
542
7.8
31
8.2
515
Generative AI
6.7
10
6.2
166
Agentic AI - Landing Page Builders
Not enough data
6.7
22
Customization
Not enough data
8.0
663
Not enough data
7.5
553
Not enough data
6.8
464
Not enough data
7.4
653
Additional Functionality
Not enough data
7.9
672
Not enough data
5.7
423
Not enough data
7.4
531
Not enough data
6.2
433
Not enough data
7.0
507
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Attribution
7.5
25
8.1
432
7.4
24
8.1
409
7.0
23
8.0
391
Discovery
7.6
26
8.1
443
8.1
32
8.2
450
7.4
24
8.0
399
Management
6.5
20
8.0
384
6.9
22
8.3
426
Platform
8.0
28
8.1
405
7.4
29
8.1
434
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Data Sourcing
Not enough data
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.1
331
Predictive Analytics
Not enough data
8.0
293
Not enough data
7.8
277
Not enough data
7.3
241
Not enough data
7.4
267
Sales Management
Not enough data
8.2
319
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
350
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and ActiveCampaign are categorized as Landing Page Builders, Lead Scoring, and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Customer Journey Analytics, Marketing Account Intelligence, Marketing Analytics, Visitor Identification, and Transactional Email
ActiveCampaign is categorized as WhatsApp Marketing, CRM, Email Deliverability, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Sales Analytics, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.4%
Financial Services
4.8%
Telecommunications
3.1%
Other
53.0%
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
G2
Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex trade...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
