Compare Act-On and ActiveCampaign 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (91.9% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Starting at $15.00 Per Month
Act-On
Star Rating
(1,060)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansActiveCampaign
Star Rating
(14,616)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in user experience, with many praising its balance of power and usability. Users appreciate the segmentation engine as a standout feature, allowing for tailored marketing strategies without overwhelming complexity.
- According to verified reviews, Act-On is recognized for its effectiveness in email marketing and lead management. Users highlight its ability to track performance and nurture leads efficiently, making it a reliable choice for organizations focused on lead generation.
- Users say that ActiveCampaign's scalability is a significant advantage, especially when handling large contact batches or running multiple automations simultaneously. This stability is crucial for businesses that require a robust marketing solution.
- Reviewers mention that Act-On provides a solid platform for organizing campaigns and automating processes. Its single-user management capability for multiple email accounts is particularly appreciated, enhancing operational efficiency for teams.
- G2 reviewers highlight that ActiveCampaign integrates automation, CRM, and email marketing into one platform, simplifying the creation of personalized customer journeys. This integration reduces the need for multiple tools, streamlining marketing efforts.
- According to recent feedback, while Act-On has a strong foundation for email marketing, some users feel it could improve in areas like dynamic content and landing page builders, where ActiveCampaign shows more advanced capabilities and user satisfaction.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Free Trial
Act-On
No trial information availableActiveCampaign
Free Trial is available
Ratings
Meets Requirements
8.2
893
8.8
11,141
Ease of Use
8.0
900
8.2
11,257
Ease of Setup
7.7
510
8.0
7,190
Ease of Admin
8.2
516
8.4
6,338
Quality of Support
8.7
859
8.5
10,314
Has the product been a good partner in doing business?
8.6
496
8.8
6,196
Product Direction (% positive)
8.1
884
8.2
10,547
Features by Category
Sales Force Automation
Not enough data
8.2
2102
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1764
|
Verified
Not enough data
7.7
1680
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Marketing Automation
Not enough data
9.0
2316
|
Verified
Not enough data
8.8
2204
|
Verified
Not enough data
8.5
2150
|
Verified
Not enough data
7.8
1483
|
Verified
Customer Support
Not enough data
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Reporting & Analytics
Not enough data
7.7
1952
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Mobile & Social
Not enough data
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Platform
Not enough data
7.8
1983
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
8.1
2028
|
Verified
Not enough data
7.3
1452
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2100
|
Verified
Not enough data
7.4
1475
|
Verified
Integration
Not enough data
8.1
1929
|
Verified
Not enough data
8.1
1935
|
Verified
Not enough data
7.8
1635
|
Verified
Generative AI
Not enough data
6.1
644
Agentic AI - CRM
Not enough data
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Email Marketing
8.4
707
|
Verified
8.7
6479
|
Verified
8.8
697
|
Verified
8.9
6312
|
Verified
8.3
692
|
Verified
8.5
6140
|
Verified
8.5
615
|
Verified
8.8
5773
|
Verified
Online Marketing
7.9
640
|
Verified
7.4
4387
|
Verified
7.8
539
|
Verified
7.9
4075
|
Verified
7.9
518
|
Verified
7.8
3533
|
Verified
7.9
603
|
Verified
8.1
4864
|
Verified
7.8
519
|
Verified
7.8
3468
|
Verified
Lead Management
8.1
580
|
Verified
8.3
4360
|
Verified
8.0
560
|
Verified
8.0
3961
|
Verified
8.4
625
|
Verified
8.5
5108
|
Verified
8.2
591
|
Verified
8.0
3489
|
Verified
8.2
575
|
Verified
8.5
4355
|
Verified
8.1
572
|
Verified
8.1
3998
|
Verified
8.0
515
|
Verified
8.2
3794
|
Verified
8.0
533
|
Verified
8.0
3573
|
Verified
Campaign Management
8.1
507
|
Verified
8.0
3488
|
Verified
7.9
428
|
Verified
7.8
3104
|
Verified
7.4
336
|
Verified
7.2
2635
7.3
79
6.8
2335
|
Verified
Social
6.9
306
|
Verified
6.9
2321
|
Verified
7.1
373
|
Verified
7.3
2676
|
Verified
7.0
317
|
Verified
7.3
2547
|
Verified
7.6
97
|
Verified
7.1
2440
|
Verified
6.8
233
|
Verified
7.0
2398
|
Verified
Reporting & Analytics
7.9
648
|
Verified
8.1
5189
|
Verified
7.7
576
|
Verified
7.6
3588
|
Verified
7.1
411
|
Verified
7.2
2918
|
Verified
6.9
355
|
Verified
7.1
2723
|
Verified
7.3
389
|
Verified
6.9
2441
|
Verified
Platform
7.6
377
|
Verified
7.9
3719
|
Verified
7.8
337
|
Verified
8.2
3523
|
Verified
8.3
398
|
Verified
8.3
3703
|
Verified
7.8
206
|
Verified
7.5
2400
|
Verified
7.1
204
|
Verified
7.0
2133
|
Verified
8.3
392
|
Verified
8.4
3714
|
Verified
7.7
259
|
Verified
7.5
2424
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Integration
8.2
395
|
Verified
8.1
3754
|
Verified
7.8
308
|
Verified
8.1
3651
|
Verified
7.4
282
|
Verified
7.8
3127
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Messenger
Not enough data
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Channels
Not enough data
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Customers
Not enough data
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Agentic AI - Conversational Marketing
Not enough data
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Repeatability and Reportability
Not enough data
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
AI and Automation
Not enough data
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Generative AI
Not enough data
6.1
414
Agentic AI - Sales Engagement
Not enough data
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Visitor Behavior
Not enough data
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Templates
Not enough data
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Personalization
Not enough data
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Multichannel
Not enough data
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Administration
Not enough data
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Agentic AI - E-Commerce Personalization
Not enough data
7.6
13
Not enough data
7.6
13
Templates
Not enough data
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Edit
Not enough data
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Logistics
Not enough data
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1774
Not enough data
7.8
1543
Generative AI
Not enough data
6.0
838
Not enough data
6.1
674
Agentic AI - Email Template Builder
Not enough data
6.2
110
Not enough data
6.2
109
Text Messaging
Not enough data
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
SMS Platform
Not enough data
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Agentic AI - SMS Marketing
Not enough data
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Campaigns
Not enough data
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Integrations
Not enough data
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Generative AI
Not enough data
6.1
65
Agentic AI - Vulnerability Scanner
Not enough data
6.6
16
Not enough data
6.9
16
Attribution Modeling
Not enough data
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Agentic AI - Attribution
Not enough data
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Marketing
Not enough data
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Reporting
Not enough data
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
7.8(won by default)
201
Agentic AI - Social Media Advertising
Not enough data
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Social Functionality
Not enough data
7.9(won by default)
300
Campaign Management
Not enough data
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Targeting
Not enough data
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Platform
Not enough data
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Page Customization
7.8
40
8.2
586
7.4
39
7.9
612
7.2
36
7.8
530
7.6
39
7.6
552
Page Optimization
7.2
31
7.6
425
7.2
43
7.8
529
7.3
34
7.5
472
6.6
27
7.2
413
Integrations
5.4
17
7.5
405
7.9
34
8.5
542
7.8
31
8.2
515
Generative AI
6.7
10
6.2
166
Agentic AI - Landing Page Builders
Not enough data
6.7
22
Customization
Not enough data
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Additional Functionality
Not enough data
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Attribution
7.5
25
8.1
432
7.4
24
8.1
409
7.0
23
8.0
391
Discovery
7.6
26
8.1
443
8.1
32
8.2
450
7.4
24
8.0
399
Management
6.5
20
8.0
384
6.9
22
8.3
426
Platform
8.0
28
8.1
405
7.4
29
8.1
434
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Data Sourcing
Not enough data
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Predictive Analytics
Not enough data
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Sales Management
Not enough data
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and ActiveCampaign are categorized as Landing Page Builders, Lead Scoring, and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Customer Journey Analytics, Marketing Account Intelligence, Marketing Analytics, Visitor Identification, and Transactional Email
ActiveCampaign is categorized as WhatsApp Marketing, CRM, Email Deliverability, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Sales Analytics, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.9%
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
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