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Compare AB Tasty and Glassbox 
At a Glance
Market Segments
Mid-Market (51.5% of reviews)
Enterprise (78.3% of reviews)
Entry-Level Pricing
Contact Us for Pricing
No pricing available
AB Tasty
Star Rating
(405)4.4 out of 5
Market Segments
Mid-Market (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us for Pricing
Browse all 2 pricing plansGlassbox
Star Rating
(804)4.9 out of 5
Market Segments
Enterprise (78.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about GlassboxSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Glassbox excels in user experience, with a high satisfaction rating and features like real-time session replay that provide a comprehensive view of user behavior. Users appreciate how it captures every digital interaction automatically, making it easy to analyze data without extensive tagging.
- Users say that AB Tasty offers great personalization features, allowing marketing teams to independently manage content without developer assistance. This capability is highlighted by reviewers who mention the tool's lightweight nature, which ensures website performance remains unaffected during testing.
- According to verified reviews, Glassbox stands out for its ease of use and setup, with users noting that the platform is intuitive and allows for quick analytical reporting. This user-friendly approach is a significant advantage for teams looking to streamline their data analysis processes.
- Reviewers mention that while AB Tasty has a solid reputation for A/B testing and personalization, it faces challenges in overall market presence compared to Glassbox, which is favored by enterprise-level users. This difference in target market may influence the choice for businesses based on their size and needs.
- Users highlight that AB Tasty provides valuable tools for monitoring user behavior, which helps in optimizing digital experiences. However, some users feel that the platform could improve in areas like reporting and dashboard capabilities compared to Glassbox's robust offerings.
- G2 reviewers indicate that while both products have strong support ratings, Glassbox consistently receives higher marks for quality of support and product direction. Users appreciate the responsiveness and helpfulness of Glassbox's support team, which can be crucial for businesses relying on timely assistance.
Pricing
Entry-Level Pricing
AB Tasty
Essentials
Contact Us for Pricing
Experiment & Personalize, Easy-to-Use, Advanced Targeting & Modifications
- A/B, split & funnel testing
- Personalization campaigns
- Visual and code editor, preview for QA
Glassbox
No pricing availableFree Trial
AB Tasty
No trial information availableGlassbox
Free Trial is available
Ratings
Meets Requirements
8.5
372
9.8
736
Ease of Use
8.4
373
9.7
738
Ease of Setup
8.3
244
9.8
473
Ease of Admin
8.9
149
9.8
343
Quality of Support
9.3
368
9.8
735
Has the product been a good partner in doing business?
9.1
151
9.9
347
Product Direction (% positive)
9.1
369
9.9
727
Features by Category
Metrics
Not enough data
9.9
572
Not enough data
9.9
566
Not enough data
9.9
560
Not enough data
9.9
564
Not enough data
9.9
559
Not enough data
9.9
545
Not enough data
9.9
541
Not enough data
9.9
546
Not enough data
9.9
541
Reporting
Not enough data
9.9
554
Not enough data
9.9
540
Not enough data
9.8
532
Not enough data
9.9
532
Not enough data
9.9
528
Not enough data
9.9
520
Not enough data
9.9
532
Other
Not enough data
9.9
522
Not enough data
9.9
505
Not enough data
9.9
503
Not enough data
9.9
497
Not enough data
9.9
490
Not enough data
9.8
486
Not enough data
9.9
488
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Administration
Not enough data
9.9
516
Not enough data
9.9
492
Not enough data
9.9
530
Not enough data
9.8
518
User Identification
Not enough data
9.9
478
Not enough data
10.0
481
Not enough data
10.0
485
Tracking & Reporting
Not enough data
10.0
472
Not enough data
10.0
471
Not enough data
10.0
468
Not enough data
9.9
465
Not enough data
10.0
474
Not enough data
10.0
468
Metrics
Not enough data
10.0
457
Not enough data
9.9
469
Not enough data
10.0
470
Not enough data
10.0
467
Not enough data
9.9
470
User Behavior
Not enough data
9.8
518
|
Verified
Not enough data
9.8
514
|
Verified
Not enough data
9.8
515
|
Verified
A/B Testing
Not enough data
9.8
501
|
Verified
Not enough data
9.8
506
Not enough data
9.8
526
|
Verified
Not enough data
9.9
494
|
Verified
Visitor Information
Not enough data
9.8
540
|
Verified
Not enough data
9.8
561
|
Verified
Agentic AI - Session Replay
Not enough data
8.5
11
Visitor Behavior
7.7
162
|
Verified
Not enough data
8.1
171
|
Verified
Not enough data
7.0
145
|
Verified
Not enough data
Templates
7.5
150
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.2
165
|
Verified
Not enough data
Personalization
7.2
143
|
Verified
Not enough data
7.8
147
|
Verified
Not enough data
7.2
124
|
Verified
Not enough data
Feature Not Available
Not enough data
7.2
120
|
Verified
Not enough data
6.8
115
|
Verified
Not enough data
9.1
161
|
Verified
Not enough data
8.0
133
|
Verified
Not enough data
Multichannel
8.1
148
|
Verified
Not enough data
5.5
96
Not enough data
7.9
137
|
Verified
Not enough data
Administration
7.2
120
|
Verified
Not enough data
7.7
140
|
Verified
Not enough data
7.5
126
|
Verified
Not enough data
7.5
132
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
6.2
50
Not enough data
6.2
49
Not enough data
Product Analytics
Not enough data
10.0
449
Not enough data
9.9
449
Not enough data
9.9
450
Not enough data
10.0
452
Not enough data
9.9
457
Not enough data
10.0
451
Not enough data
9.9
468
Not enough data
10.0
445
Agentic AI - Product Analytics
Not enough data
9.5
7
Not enough data
9.8
7
Not enough data
9.2
6
Not enough data
10.0
6
Analytics
Not enough data
10.0
294
Not enough data
10.0
297
Not enough data
10.0
293
Not enough data
10.0
297
Not enough data
10.0
295
Not enough data
10.0
311
Administration
Not enough data
10.0
307
Not enough data
10.0
290
Not enough data
10.0
290
Generative AI
Not enough data
10.0
58
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.8
7
Not enough data
7.3
5
Not enough data
Targeting
8.9
6
Not enough data
8.9
6
Not enough data
Triggered Content
9.0
5
Not enough data
Feature Not Available
Not enough data
8.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
Not enough data
10.0
435
Not enough data
9.9
437
Not enough data
9.9
437
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
9.9
407
Not enough data
9.9
431
Not enough data
9.9
430
Performance
Not enough data
10.0
430
Not enough data
10.0
432
Not enough data
10.0
429
Not enough data
10.0
430
Platform Basics
Not enough data
9.9
339
Not enough data
9.9
340
Not enough data
9.9
333
Not enough data
9.9
335
Not enough data
10.0
163
Agentic AI - Customer Journey Mapping
Not enough data
9.0
7
Platform Basics
Not enough data
9.9
471
|
Verified
Not enough data
9.8
475
|
Verified
Platform Data
Not enough data
9.9
472
|
Verified
Not enough data
9.9
470
|
Verified
Not enough data
9.9
476
|
Verified
Not enough data
9.9
473
|
Verified
Platform Additional Functionality
Not enough data
9.8
473
|
Verified
Not enough data
9.9
466
|
Verified
Not enough data
9.9
477
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
10.0
6
Not enough data
9.3
7
Not enough data
9.5
7
Not enough data
10.0
6
Management
8.1
31
Not enough data
7.7
24
Not enough data
7.6
30
Not enough data
Functionality
7.5
27
Not enough data
8.4
33
Not enough data
8.0
28
Not enough data
Feedback Management
Not enough data
9.9
211
Not enough data
9.9
211
Not enough data
9.9
211
Feedback Analysis
Not enough data
9.9
212
Not enough data
9.7
209
Not enough data
9.9
211
Feedback Sources
Not enough data
9.9
210
Not enough data
9.9
212
Not enough data
9.4
210
Not enough data
9.9
209
Generative AI
Not enough data
9.8
67
Not enough data
Feature Not Available
Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
7.7
235
Not enough data
6.4
182
Not enough data
7.3
230
Not enough data
Experimental Design
8.2
235
Not enough data
8.2
217
Not enough data
8.3
235
Not enough data
Analytics
7.8
249
Not enough data
5.5
190
Not enough data
Agentic AI - A/B Testing
5.9
85
Not enough data
6.2
81
Not enough data
6.0
82
Not enough data
6.2
81
Not enough data
Generative AI
Not enough data
10.0
62
Not enough data
Feature Not Available
Survey Management
Not enough data
10.0
290
Not enough data
10.0
270
Not enough data
10.0
269
Not enough data
9.6
264
Process Management
Not enough data
10.0
264
Not enough data
10.0
266
Not enough data
10.0
268
Not enough data
10.0
280
System Management
Not enough data
10.0
243
Not enough data
10.0
238
Usability - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Performance Optimization - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security & Compliance - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Detection Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
9.9
480
Not enough data
9.9
481
Not enough data
9.9
466
Not enough data
9.9
464
Not enough data
9.9
467
Reporting
Not enough data
10.0
467
Not enough data
9.9
466
Not enough data
9.9
467
Not enough data
10.0
460
Agentic AI - Personalization
6.1
33
Not enough data
6.0
32
Not enough data
6.0
32
Not enough data
6.4
32
Not enough data
5.9
31
Not enough data
6.6
32
Not enough data
Metrics
Not enough data
10.0
457
Not enough data
9.9
469
Not enough data
10.0
470
Not enough data
10.0
467
Not enough data
9.9
470
Variation Testing
9.1
25
10.0
429
7.4
22
10.0
428
8.5
24
10.0
431
9.0
23
10.0
436
8.3
23
10.0
427
8.2
20
10.0
430
Reporting
8.3
24
10.0
459
8.2
24
10.0
456
Personalization
8.9
20
10.0
445
8.5
20
10.0
428
8.1
20
10.0
425
Administration
8.2
19
10.0
426
8.2
22
10.0
428
8.5
22
10.0
429
8.8
22
10.0
429
Categories
Categories
Shared Categories
AB Tasty and Glassbox are categorized as Mobile App Optimization
Unique Categories
AB Tasty is categorized as Feature Management, Personalization, Personalization Engines, E-Commerce Personalization, A/B Testing, and Emotion AI
Glassbox is categorized as Customer Journey Mapping, Feedback Analytics, Digital Experience Monitoring (DEM), E-Commerce Analytics, Product Analytics, Session Replay, Customer Journey Analytics, Heatmap Tools, Mobile App Analytics, Enterprise Feedback Management, Digital Analytics, Digital Accessibility Platforms, and Digital Accessibility Tools
Reviews
Reviewers' Company Size
AB Tasty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Glassbox
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.6%
Cosmetics
7.6%
Leisure, Travel & Tourism
5.8%
Apparel & Fashion
4.5%
Consumer Goods
4.3%
Other
63.1%
Financial Services
37.2%
Insurance
11.5%
Retail
11.1%
Telecommunications
6.3%
Banking
3.6%
Other
30.3%
Alternatives
Discussions
How does AB Tasty work?
1 Comment
Official Response from AB Tasty
AB Tasty is a SaaS (Software as a Service) solution that’s hosted in the cloud and provides a web interface for the ultra-simple creation of A/B tests,...Read more
How do I install AB Tasty on my site?
1 Comment
Official Response from AB Tasty
Before you can set up a campaign, you need to install the AB Tasty tag on your site. This process only takes a few minutes. Read more
Is AB Tasty compliant with personal data protection laws?
1 Comment
Official Response from AB Tasty
Since we’re dedicated to respecting international laws and regulations, we make sure that our solution is compliant with all data regulation.Read more
When do we get to utilize Customer Journey Maps?
2 Comments
Official Response from Glassbox
Hi Farukh, thanks for asking. Augmented Journey Maps (AJM) is indeed one of our most valuable - and highly anticipated - features.
With your impending...Read more
Can you configure struggle scores based on a journey type
2 Comments
DG
Hello there, Tanya, this is supported of course - please reach out to your Customer Success Manager - or reach out to me directly if you like and I will...Read more
What is the best way to insights which are only relevant to me
1 Comment
DG
Hey Joe - we do! in our latest release you can see Business insights, Engagement insights, Experience Insight, and Technical insights - so you can choose the...Read more
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