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Compare AB Tasty and AdRoll 
Featured Products
At a Glance
Market Segments
Mid-Market (51.5% of reviews)
Small-Business (56.2% of reviews)
Entry-Level Pricing
Contact Us for Pricing
Pay As You Go
AB Tasty
Star Rating
(405)4.4 out of 5
Market Segments
Mid-Market (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us for Pricing
Browse all 2 pricing plansAdRoll
Star Rating
(733)4.0 out of 5
Market Segments
Small-Business (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansAB Tasty vs AdRoll
When assessing the two solutions, reviewers found AB Tasty easier to use and administer. Reviewers also felt that AB Tasty was easier to do business with overall. However, reviewers felt that the products are equally easy to set up.
- Reviewers felt that AB Tasty meets the needs of their business better than AdRoll.
- When comparing quality of ongoing product support, reviewers felt that AB Tasty is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of AB Tasty over AdRoll.
Pricing
Entry-Level Pricing
AB Tasty
Essentials
Contact Us for Pricing
Experiment & Personalize, Easy-to-Use, Advanced Targeting & Modifications
- A/B, split & funnel testing
- Personalization campaigns
- Visual and code editor, preview for QA
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Free Trial
AB Tasty
No trial information availableAdRoll
Free Trial is available
Ratings
Meets Requirements
8.5
372
8.2
611
Ease of Use
8.4
373
8.3
616
Ease of Setup
8.3
244
8.3
400
Ease of Admin
8.9
149
8.2
345
Quality of Support
9.3
368
8.0
581
Has the product been a good partner in doing business?
9.1
151
8.1
344
Product Direction (% positive)
9.1
369
7.3
601
Features by Category
Channel Functionality
Not enough data
8.3
408
Platform Interoperability
Not enough data
7.6
81
Agentic AI - Display Advertising
Not enough data
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Campaign Management
Not enough data
8.0
445
Not enough data
7.6
433
Not enough data
8.1
437
Not enough data
7.0
375
Not enough data
7.7
369
Not enough data
7.9
359
Not enough data
7.7
315
Not enough data
7.7
361
Not enough data
8.1
402
Not enough data
7.5
381
Not enough data
7.5
334
Not enough data
7.7
213
Not enough data
7.8
211
Targeting
Not enough data
7.9
414
Not enough data
8.7
443
Not enough data
8.0
373
Not enough data
7.7
340
Platform
Not enough data
7.7
287
Not enough data
7.2
336
Not enough data
8.1
369
Not enough data
8.1
405
Not enough data
7.8
315
Not enough data
7.5
327
Not enough data
7.5
322
Not enough data
7.8
268
Not enough data
7.6
334
Visitor Behavior
7.7
162
|
Verified
Not enough data
8.1
171
|
Verified
Not enough data
7.0
145
|
Verified
Not enough data
Templates
7.5
150
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.2
165
|
Verified
Not enough data
Personalization
7.2
143
|
Verified
Not enough data
7.8
147
|
Verified
Not enough data
7.2
124
|
Verified
Not enough data
Feature Not Available
Not enough data
7.2
120
|
Verified
Not enough data
6.8
115
|
Verified
Not enough data
9.1
161
|
Verified
Not enough data
8.0
133
|
Verified
Not enough data
Multichannel
8.1
148
|
Verified
Not enough data
5.5
96
Not enough data
7.9
137
|
Verified
Not enough data
Administration
7.2
120
|
Verified
Not enough data
7.7
140
|
Verified
Not enough data
7.5
126
|
Verified
Not enough data
7.5
132
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
6.2
50
Not enough data
6.2
49
Not enough data
Segmentation
8.8
7
Not enough data
7.3
5
Not enough data
Targeting
8.9
6
Not enough data
8.9
6
Not enough data
Triggered Content
9.0
5
Not enough data
Feature Not Available
Not enough data
8.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
Not enough data
8.2
167
Not enough data
8.3
201
Not enough data
8.1
188
Not enough data
8.2
214
Not enough data
8.2
195
Not enough data
8.3
202
Not enough data
8.2
179
Agentic AI - Retargeting
Not enough data
7.7
27
Not enough data
7.3
27
Not enough data
7.7
26
Not enough data
7.3
27
Not enough data
7.5
27
Not enough data
7.7
27
Attribution Modeling
Not enough data
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Agentic AI - Attribution
Not enough data
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Marketing
Not enough data
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Reporting
Not enough data
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Management
8.1
31
Not enough data
7.7
24
Not enough data
7.6
30
Not enough data
Functionality
7.5
27
Not enough data
8.4
33
Not enough data
8.0
28
Not enough data
Platform Interoperability
Not enough data
7.5
34
Mobile Functionality
Not enough data
8.0
204
Agentic AI - Mobile Advertising
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Campaign Management
Not enough data
8.0
445
Not enough data
7.6
433
Not enough data
8.1
437
Not enough data
7.0
375
Not enough data
7.7
369
Not enough data
7.9
359
Not enough data
7.7
315
Not enough data
7.7
361
Not enough data
8.1
402
Not enough data
7.5
381
Not enough data
7.5
334
Not enough data
7.7
213
Not enough data
7.8
211
Targeting
Not enough data
7.9
414
Not enough data
8.7
443
Not enough data
8.0
373
Not enough data
7.7
340
Mobile
Not enough data
7.8
169
Not enough data
7.7
213
Not enough data
7.8
211
Platform
Not enough data
7.7
287
Not enough data
7.2
336
Not enough data
8.1
369
Not enough data
8.1
405
Not enough data
7.8
315
Not enough data
7.5
327
Not enough data
7.5
322
Not enough data
7.8
268
Not enough data
7.6
334
Platform Interoperability
Not enough data
6.7
12
Video Functionality
Not enough data
8.1
16
Agentic AI - Video Advertising
Not enough data
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Campaign Management
Not enough data
8.0
445
Not enough data
7.6
433
Not enough data
8.1
437
Not enough data
7.0
375
Not enough data
7.7
369
Not enough data
7.9
359
Not enough data
7.7
315
Not enough data
7.7
361
Not enough data
8.1
402
Not enough data
7.5
381
Not enough data
7.5
334
Not enough data
7.7
213
Not enough data
7.8
211
Targeting
Not enough data
7.9
414
Not enough data
8.7
443
Not enough data
8.0
373
Not enough data
7.7
340
Platform
Not enough data
7.7
287
Not enough data
7.2
336
Not enough data
8.1
369
Not enough data
8.1
405
Not enough data
7.8
315
Not enough data
7.5
327
Not enough data
7.5
322
Not enough data
7.8
268
Not enough data
7.6
334
Platform Interoperability
Not enough data
8.0(won by default)
35
Agentic AI - Social Media Advertising
Not enough data
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Social Functionality
Not enough data
8.1(won by default)
224
Campaign Management
Not enough data
8.0(won by default)
445
Not enough data
7.6(won by default)
433
Not enough data
8.1(won by default)
437
Not enough data
7.0(won by default)
375
Not enough data
7.7(won by default)
369
Not enough data
7.9(won by default)
359
Not enough data
7.7(won by default)
315
Not enough data
7.7(won by default)
361
Not enough data
8.1(won by default)
402
Not enough data
7.5(won by default)
381
Not enough data
7.5(won by default)
334
Not enough data
7.7(won by default)
213
Not enough data
7.8(won by default)
211
Targeting
Not enough data
7.9(won by default)
414
Not enough data
8.7(won by default)
443
Not enough data
8.0(won by default)
373
Not enough data
7.7(won by default)
340
Platform
Not enough data
7.7(won by default)
287
Not enough data
7.2(won by default)
336
Not enough data
8.1(won by default)
369
Not enough data
8.1(won by default)
405
Not enough data
7.8(won by default)
315
Not enough data
7.5(won by default)
327
Not enough data
7.5(won by default)
322
Not enough data
7.8(won by default)
268
Not enough data
7.6(won by default)
334
Computing
7.7
235
Not enough data
6.4
182
Not enough data
7.3
230
Not enough data
Experimental Design
8.2
235
Not enough data
8.2
217
Not enough data
8.3
235
Not enough data
Analytics
7.8
249
Not enough data
5.5
190
Not enough data
Agentic AI - A/B Testing
5.9
85
Not enough data
6.2
81
Not enough data
6.0
82
Not enough data
6.2
81
Not enough data
Demand Side Platforms
Not enough data
7.7
5
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Campaign Management
Not enough data
8.0
445
Not enough data
7.6
433
Not enough data
8.1
437
Not enough data
7.0
375
Not enough data
7.7
369
Not enough data
7.9
359
Not enough data
7.7
315
Not enough data
7.7
361
Not enough data
8.1
402
Not enough data
7.5
381
Not enough data
7.5
334
Not enough data
7.7
213
Not enough data
7.8
211
Targeting
Not enough data
7.9
414
Not enough data
8.7
443
Not enough data
8.0
373
Not enough data
7.7
340
Demand Side Platforms
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Platform
Not enough data
7.7
287
Not enough data
7.2
336
Not enough data
8.1
369
Not enough data
8.1
405
Not enough data
7.8
315
Not enough data
7.5
327
Not enough data
7.5
322
Not enough data
7.8
268
Not enough data
7.6
334
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.5
9
Not enough data
8.3
9
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Usability - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Performance Optimization - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security & Compliance - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Detection Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.1
33
Not enough data
6.0
32
Not enough data
6.0
32
Not enough data
6.4
32
Not enough data
5.9
31
Not enough data
6.6
32
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
9.1
25
Not enough data
7.4
22
Not enough data
8.5
24
Not enough data
9.0
23
Not enough data
8.3
23
Not enough data
8.2
20
Not enough data
Reporting
8.3
24
Not enough data
8.2
24
Not enough data
Personalization
8.9
20
Not enough data
8.5
20
Not enough data
8.1
20
Not enough data
Administration
8.2
19
Not enough data
8.2
22
Not enough data
8.5
22
Not enough data
8.8
22
Not enough data
Categories
Categories
Shared Categories
AB Tasty and AdRoll share no categories
Unique Categories
AB Tasty is categorized as Feature Management, Personalization, Personalization Engines, E-Commerce Personalization, A/B Testing, Mobile App Optimization, and Emotion AI
Reviews
Reviewers' Company Size
AB Tasty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.6%
Cosmetics
7.6%
Leisure, Travel & Tourism
5.8%
Apparel & Fashion
4.5%
Consumer Goods
4.3%
Other
63.1%
Marketing and Advertising
25.7%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.3%
Information Technology and Services
4.2%
Other
52.5%
Alternatives
Discussions
How does AB Tasty work?
1 Comment
Official Response from AB Tasty
AB Tasty is a SaaS (Software as a Service) solution that’s hosted in the cloud and provides a web interface for the ultra-simple creation of A/B tests,...Read more
How do I install AB Tasty on my site?
1 Comment
Official Response from AB Tasty
Before you can set up a campaign, you need to install the AB Tasty tag on your site. This process only takes a few minutes. Read more
Is AB Tasty compliant with personal data protection laws?
1 Comment
Official Response from AB Tasty
Since we’re dedicated to respecting international laws and regulations, we make sure that our solution is compliant with all data regulation.Read more
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
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