# Best Web Content Management Software for Small Business - Page 4

## How Many Web Content Management Software Products Does G2 Track?

**Total Products under this Category:** 389

### Category Stats (Jul 2026)

- **Average Rating:** 4.28/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Magnolia (+1.03%) - Among all products in this category, Magnolia recorded the largest rating increase compared to last month

_Last updated: July 26, 2026_

## How Does G2 Rank Web Content Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 30,700+ Authentic Reviews
- 389+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Web Content Management Software
 ![G2 Grid® for Web Content Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/web-content-management/grids.png?focus%5B%5D=130675&focus%5B%5D=1331985&focus%5B%5D=16536&focus%5B%5D=723&focus%5B%5D=4965&focus%5B%5D=1689&focus%5B%5D=54402&focus%5B%5D=5397)

Highlighted products: HubSpot Content Hub, Wix Studio, Webflow, WordPress.org, Duda, Umbraco, Sanity, and Pantheon.

Underlying data: [Grid® JSON](https://www.g2.com/categories/web-content-management/grids.json?focus%5B%5D=hubspot-content-hub&focus%5B%5D=wix-studio&focus%5B%5D=webflow&focus%5B%5D=wordpress-org&focus%5B%5D=duda&focus%5B%5D=umbraco&focus%5B%5D=sanity&focus%5B%5D=pantheon&segment=small-business)

[
CoreMedia
](https://www.g2.com/products/coremedia/reviews)

By [CoreMedia](https://www.g2.com/sellers/coremedia)

[

4.4/5(84)

](https://www.g2.com/products/coremedia/reviews)

What do users say?

Users consistently praise CoreMedia for its flexibility and ease of use, which allows teams to manage content efficiently across various platforms. The platform's responsive support is frequently high

Pros and Cons

[
Ease of Use (26)
](https://www.g2.com/products/coremedia/reviews?qs=pros-and-cons)[
Learning Curve (20)
](https://www.g2.com/products/coremedia/reviews?qs=pros-and-cons)

### [CoreMedia](https://www.g2.com/products/coremedia/reviews)

CoreMedia is a composable Digital Experience Platform (DXP) designed to help enterprises create and manage personalized, omnichannel customer experiences across various platforms. This includes websites, mobile applications, chatbots, messaging services, and even human-assisted interactions through video or phone. By offering a comprehensive solution, CoreMedia enables businesses to engage their customers effectively at every touchpoint, ensuring a seamless experience regardless of the channel used. The CoreMedia Experience Platform is anchored by a hybrid headless Content Management System (CMS) that integrates content management with real-time data and brand-aware artificial intelligence. This innovative architecture allows organizations to leverage intelligent automation and user-level personalization, facilitating marketing efforts at scale while ensuring global content delivery. The platform's flexibility also supports localization to meet regional needs, all managed through a single, user-friendly interface. This capability is particularly beneficial for enterprises looking to maintain a consistent brand voice while catering to diverse customer preferences. CoreMedia is trusted by notable brands such as Henkel, Deutsche Telekom, and MASORANGE, demonstrating its effectiveness in bridging online and offline experiences. The platform combines AI-driven tools with human interaction to support customers throughout their journey, enhancing engagement and satisfaction. By automating routine tasks and optimizing content operations, CoreMedia allows teams to manage their digital experiences more efficiently while retaining control over their content strategies. One of the key features of CoreMedia is its built-in AI capabilities, which adapt interactions in real time based on user behavior and preferences. This not only streamlines content management processes but also enhances the overall customer experience by providing timely and relevant information. Additionally, the platform's ability to integrate seamlessly into existing technology stacks offers organizations full flexibility in deployment options, whether on-premise, in a private or public cloud, or through a Software as a Service (SaaS) model. This adaptability makes CoreMedia a valuable asset for enterprises aiming to enhance their digital presence and drive customer engagement across multiple channels.

**Average Rating:** 4.4/5.0

**Total Reviews:** 81

#### How Do G2 Users Rate CoreMedia?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.5/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 8.1/10 (Category avg: 8.3/10)
- **API / Integrations:** 8.5/10 (Category avg: 8.3/10)

#### Who Is the Company Behind CoreMedia?

- **Seller:** [CoreMedia](https://www.g2.com/sellers/coremedia)
- **Company Website:** www.coremedia.com
- **Year Founded:** 1996
- **HQ Location:** Hamburg, Germany
- **Twitter:** @CoreMedia  
1,756 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e6f2bab83d4373ce952f16ac7086d2e499fdb1f561d01eb0ad0f2bbacf3de3b3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcoremedia-ag%2F&secure%5Burl_type%5D=linkedin_company_website)  
167 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Apparel & Fashion
- **Company Size:** 44% Large, 29% Medium

#### What Do G2 Reviewers Say About CoreMedia?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of CoreMedia, making it accessible for both developers and non-developers alike.
- Users highly value CoreMedia's **seamless integration capabilities** , enhancing its functionality across various essential systems and tools.
- Users value the **robust content management capabilities** of CoreMedia, appreciating its flexibility and seamless integration.
- Users value the **customizability** of CoreMedia, enabling configurations that meet diverse customer demands effectively.
- Users value the **customization options** in CoreMedia, allowing tailored configurations to meet diverse customer needs efficiently.

##### Cons

- Users find the **steep learning curve** of CoreMedia challenging, requiring extensive onboarding to become proficient.
- Users face **complexity issues** with CoreMedia, experiencing steep learning curves and unintuitive interface challenges.
- Users find the **complex features** of CoreMedia make it hard to navigate and can increase costs unexpectedly.
- Users face a **steep learning curve** with CoreMedia, requiring significant time and effort to master the complexities.
- Users highlight **difficult usability** in CoreMedia, citing a non-intuitive interface and cumbersome workflows that hinder efficiency.

#### What Are Recent G2 Reviews of CoreMedia?

**["Agile and reliable platform for customer communications"](https://www.g2.com/survey_responses/coremedia-review-12510655)**

**Rating:** 4.5/5.0 stars

_— Daniel A._

[Read full review](https://www.g2.com/survey_responses/coremedia-review-12510655)

**["Close and human support: always available and highly recommended"](https://www.g2.com/survey_responses/coremedia-review-12593368)**

**Rating:** 4.5/5.0 stars

_— Jaime F._

[Read full review](https://www.g2.com/survey_responses/coremedia-review-12593368)

#### What Are G2 Users Discussing About CoreMedia?

- [What is CoreMedia used for?](https://www.g2.com/discussions/what-is-coremedia-used-for)

[
Content.One
](https://www.g2.com/products/content-one/reviews)

By [Content.One](https://www.g2.com/sellers/content-one)

[

4.6/5(38)

](https://www.g2.com/products/content-one/reviews)

What do users say?

Users consistently praise the product for its ease of use and flexibility, allowing both technical and non-technical users to manage content effectively. Many appreciate the intuitive interface and ro

### [Content.One](https://www.g2.com/products/content-one/reviews)

Content.one is an enterprise-grade composable content and digital experience platform designed to empower organizations to scale content with confidence. It brings together automation, structured workflows, governance, visual editing, AI-driven capabilities and security — so content teams, IT, marketing and enterprise functions can collaborate seamlessly. With Content.one, you can publish across channels, maintain strong governance, accelerate production, and ensure your content infrastructure supports both global scale and mission-driven agility. Key Features & Benefits: Visual editing tools plus generative AI for faster authoring Structured workflows and governance to manage teams, languages, versions Enterprise-grade security, encryption, hosting, and compliance readiness Scalable architecture for growing content volumes and multi-channel needs

**Average Rating:** 4.6/5.0

**Total Reviews:** 37

#### How Do G2 Users Rate Content.One?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.6/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 9.1/10 (Category avg: 8.3/10)
- **API / Integrations:** 8.8/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Content.One?

- **Seller:** [Content.One](https://www.g2.com/sellers/content-one)
- **Company Website:** www.content.one
- **Year Founded:** 2010
- **HQ Location:** San Diego, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=574dcfe9944be269ac4bd8bdd9064759ceef457508517e001772e418a8a4830f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcontentdotone%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 50% Medium, 34% Small

#### What Are Recent G2 Reviews of Content.One?

**["Effortless Website Management with Intuitive Interface"](https://www.g2.com/survey_responses/content-one-review-12646432)**

**Rating:** 5.0/5.0 stars

_— Ashley P._

[Read full review](https://www.g2.com/survey_responses/content-one-review-12646432)

**["Flexible CMS with Excellent Support and Performance"](https://www.g2.com/survey_responses/content-one-review-12680476)**

**Rating:** 4.5/5.0 stars

_— JJ B._

[Read full review](https://www.g2.com/survey_responses/content-one-review-12680476)

#### What Are G2 Users Discussing About Content.One?

- [How much does Zesty cost?](https://www.g2.com/discussions/how-much-does-zesty-cost) - 1 comment
- [What is Zesty website?](https://www.g2.com/discussions/what-is-zesty-website) - 1 comment, 1 upvote
- [Is zesty legit?](https://www.g2.com/discussions/is-zesty-legit) - 1 comment, 1 upvote
- [What is Zesty cms?](https://www.g2.com/discussions/what-is-zesty-cms) - 1 comment, 1 upvote

[
Solodev
](https://www.g2.com/products/solodev/reviews)

By [Solodev](https://www.g2.com/sellers/solodev)

[

4.8/5(57)

](https://www.g2.com/products/solodev/reviews)

What do users say?

Users consistently praise the exceptional customer support provided by Solodev, highlighting the team's responsiveness and willingness to assist with any issues. Many appreciate the user-friendly inte

### [Solodev](https://www.g2.com/products/solodev/reviews)

Solodev is the CMS for AWS – empowering designers, marketers, and developers to work together on digital transformation and create amazing customer experiences in the Cloud. With Solodev, you have the freedom to design and build feature-rich websites, apps, portals, and API-driven headless solutions that distribute content across every channel – from the browser to IoT devices – with enterprise-grade security, scalability, and 24/7/365 U.S.-based support. Built from the ground up on Amazon Web Services, Solodev is an AWS Advanced Technology Partner with rigorous competencies in Government, Education, Digital Customer Experience (DCX), and Public Safety & Disaster Response. Solodev can be purchased on-demand in the AWS Marketplace, through State and Federal Contracts, or via SaaS subscription in the Solodev Cloud at www.solodev.com

**Average Rating:** 4.8/5.0

**Total Reviews:** 57

#### How Do G2 Users Rate Solodev?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10)
- **Content Authoring:** 9.0/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 9.2/10 (Category avg: 8.3/10)
- **API / Integrations:** 9.1/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Solodev?

- **Seller:** [Solodev](https://www.g2.com/sellers/solodev)
- **Year Founded:** 2006
- **HQ Location:** Orlando, FL
- **Twitter:** @solodev  
2,308 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=54d115134e0f7e7e8a2ff847ce15342ada037f23b82efeeaf755c003412a430f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2251589%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®
- **Phone:** 800-859-7656

#### Who Uses This Product?

- **Top Industries:** Government Administration, Hospital & Health Care
- **Company Size:** 42% Small, 30% Medium

#### What Are Recent G2 Reviews of Solodev?

**["Our Solodev Partnership Experience"](https://www.g2.com/survey_responses/solodev-review-5130985)**

**Rating:** 5.0/5.0 stars

_— Jack C._

[Read full review](https://www.g2.com/survey_responses/solodev-review-5130985)

**["Exceptional Content Management System Platform and Great Customer Support."](https://www.g2.com/survey_responses/solodev-review-5284964)**

**Rating:** 5.0/5.0 stars

_— John B._

[Read full review](https://www.g2.com/survey_responses/solodev-review-5284964)

#### What Are G2 Users Discussing About Solodev?

- [What is Solodev used for?](https://www.g2.com/discussions/what-is-solodev-used-for)

[
Shorthand
](https://www.g2.com/products/shorthand/reviews)

By [Shorthand](https://www.g2.com/sellers/shorthand)

[

4.7/5(126)

](https://www.g2.com/products/shorthand/reviews)

What do users say?

Users consistently praise the ease of use and intuitive interface of Shorthand, which allows for the creation of visually engaging stories without requiring coding skills. The platform's ability to pr

Pros and Cons

[
Ease of Use (31)
](https://www.g2.com/products/shorthand/reviews?qs=pros-and-cons)[
Learning Curve (7)
](https://www.g2.com/products/shorthand/reviews?qs=pros-and-cons)

### [Shorthand](https://www.g2.com/products/shorthand/reviews)

Shorthand is the beautifully simple visual storytelling platform that helps the world's iconic brands tell their most important stories. Shorthand empowers content creators, designers, and developers to publish visual stories with up to 10x higher audience engagement, in a fraction of the time. Global organisations such as Honda, the BBC, TripAdvisor, and Sky Sports use Shorthand to engage their high-value audiences on their owned properties. Creating premium digital stories is often slow, fragmented, and resource-intensive. Shorthand solves this with a powerful no-code editor that lets anyone create, edit, and publish stunning reading experiences in minutes — without needing design or development skills. Prebuilt templates, AI-powered auto layout, and PDF import help teams move from source material to published story faster, while built-in workflow and collaboration tools keep everyone aligned. The AI Creative Companion takes this further, letting teams generate story drafts, explore ideas, and make edits using natural-language prompts directly inside Shorthand — reducing production friction while keeping teams in full editorial control. With Shorthand for WordPress, teams can create and publish immersive stories straight from their CMS, bringing Shorthand's storytelling tools to the world's most widely used publishing platform. Users can publish Shorthand content nearly anywhere — via AWS, their CMS, Shorthand hosting, or by embedding directly on their website. The Shorthand team is a band of geeks with art and heart, dedicated to helping content teams build the world's most impressive and impactful digital content.

**Average Rating:** 4.7/5.0

**Total Reviews:** 125

#### How Do G2 Users Rate Shorthand?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10)
- **Content Authoring:** 9.2/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 8.3/10 (Category avg: 8.3/10)
- **API / Integrations:** 8.6/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Shorthand?

- **Seller:** [Shorthand](https://www.g2.com/sellers/shorthand)
- **Company Website:** shorthand.com
- **Year Founded:** 2013
- **HQ Location:** Brisbane, Australia
- **Twitter:** @Shorthand  
3,182 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cb540924e19e3cf52e6e8dd208599b07df5a4d35871ea2e5e5439241c0a55a21&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3226195%2F&secure%5Burl_type%5D=linkedin_company_website)  
70 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Higher Education, Non-Profit Organization Management
- **Company Size:** 46% Small, 25% Medium

#### What Do G2 Reviewers Say About Shorthand?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Shorthand's **ease of use** invaluable, enabling quick creation of high-quality digital content with minimal training.
- Users love the **easy creation process** of Shorthand, making storytelling interactive and visually stunning with minimal effort.
- Users appreciate the **creativity and ease** of Shorthand, enabling them to craft engaging multimedia stories effortlessly.
- Users love the **ease of creation** with Shorthand, enabling them to produce stunning content effortlessly and quickly.
- Users love the **intuitive and powerful features** of Shorthand that enhance storytelling with multimedia and interactivity.

##### Cons

- Users find the **initial learning curve challenging** , requiring time and effort to adapt to Shorthand’s features.
- Users find Shorthand to be **expensive for startups and small institutions** , limiting access despite its impressive capabilities.
- Users find Shorthand **expensive** , making it difficult for startups and small institutions to afford its features.
- Users find Shorthand's **editability limitations** frustrating, especially regarding story headers and complex design options.
- Users express a desire for greater **customization limitations** in Shorthand, hindering their creative flexibility and placement options.

#### What Are Recent G2 Reviews of Shorthand?

**["Honestly, a joy to use for visual pitch decks"](https://www.g2.com/survey_responses/shorthand-review-12889177)**

**Rating:** 5.0/5.0 stars

_— Verified User in Motion Pictures and Film_

[Read full review](https://www.g2.com/survey_responses/shorthand-review-12889177)

**["Beautiful Visual Stories Made Easy with Shorthand and WordPress Integration"](https://www.g2.com/survey_responses/shorthand-review-13078948)**

**Rating:** 4.0/5.0 stars

_— Amy B._

[Read full review](https://www.g2.com/survey_responses/shorthand-review-13078948)

#### What Are G2 Users Discussing About Shorthand?

- [How do I create a storytelling website?](https://www.g2.com/discussions/how-do-i-create-a-storytelling-website)
- [How much does shorthand cost?](https://www.g2.com/discussions/how-much-does-shorthand-cost)
- [What is an example of shorthand?](https://www.g2.com/discussions/what-is-an-example-of-shorthand)
- [What is shorthand software?](https://www.g2.com/discussions/what-is-shorthand-software)

[
Plate Multisite
](https://www.g2.com/products/plate-multisite/reviews)

By [Plate](https://www.g2.com/sellers/plate)

[

4.4/5(52)

](https://www.g2.com/products/plate-multisite/reviews)

What do users say?

Users consistently praise the ease of use and flexibility of the platform, highlighting how intuitive it is for both developers and non-technical users. Many appreciate the responsive customer support

### [Plate Multisite](https://www.g2.com/products/plate-multisite/reviews)

At Plate, we’ve been pushing the boundaries of content management for 10 years. Our mission is to give content and website managers full autonomy over their websites and content. Over 1,500 customers rely on Plate’s CMS products to navigate the fast-paced online world. Plate Multisite is the all-in-one solution for managing multiple websites, while Plate Delta is the headless CMS designed to structure and manage content seamlessly across various channels, all with minimal development needs and full content reusability. Plate Delta stands out by giving content editors full control, even with thousands of pages and tens of thousands of content items. It’s more than just headless—it’s built for humans. With intuitive no-code tools, you can structure unstructured text, visualize content relationships, and easily handle multilingual projects. Delta lets you reuse content across channels, cut development time, and seamlessly connect to any front-end. It’s smart, fast, and gives you the freedom to manage content your way, without the complexity. Does your company or organization have multiple labels, brands, associations, or one or more international offices? Then a multisite CMS offers many advantages for you and your team. You can manage content and functionality centrally and/or decentrally, maintain control over brand expression, scale up easily, and rest assured about security, integrations, and upgrades. In short, multisite means that multiple websites share the same functionality (and content) within a single solution. With many CMS platforms, multisite setups are costly due to custom configurations and high maintenance expenses. Plate makes multisite accessible by offering it as a standard solution within the Plate Platform.

**Average Rating:** 4.4/5.0

**Total Reviews:** 39

#### How Do G2 Users Rate Plate Multisite?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.7/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 8.9/10 (Category avg: 8.3/10)
- **API / Integrations:** 9.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Plate Multisite?

- **Seller:** [Plate](https://www.g2.com/sellers/plate)
- **Year Founded:** 2014
- **HQ Location:** Veenendaal, Utrecht
- **Twitter:** @plate  
26 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bcb81d526465535b1c18a629a7c6f1c85a10da81c0eb1b331a146ad8b1f370b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9245169%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 75% Small, 17% Medium

#### What Are Recent G2 Reviews of Plate Multisite?

**["A user-friendly CMS for end users and developers"](https://www.g2.com/survey_responses/plate-multisite-review-6895598)**

**Rating:** 4.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/plate-multisite-review-6895598)

**["A smooth and fruitful collaboration"](https://www.g2.com/survey_responses/plate-multisite-review-7174665)**

**Rating:** 5.0/5.0 stars

_— Vicevoorzitter S._

[Read full review](https://www.g2.com/survey_responses/plate-multisite-review-7174665)

#### What Are G2 Users Discussing About Plate Multisite?

- [What is Plate used for?](https://www.g2.com/discussions/what-is-plate-used-for)

[
Optimizely Content...
](https://www.g2.com/products/optimizely-content-management-system/reviews)

By [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81)

[

4/5(197)

](https://www.g2.com/products/optimizely-content-management-system/reviews)

What do users say?

Users consistently praise the user-friendly interface and responsive customer support of Optimizely Content Management System, highlighting its ease of use for both technical and non-technical users.

Pros and Cons

[
Flexibility (17)
](https://www.g2.com/products/optimizely-content-management-system/reviews?qs=pros-and-cons)[
Learning Curve (11)
](https://www.g2.com/products/optimizely-content-management-system/reviews?qs=pros-and-cons)

### [Optimizely Content Management System](https://www.g2.com/products/optimizely-content-management-system/reviews)

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

**Average Rating:** 4.0/5.0

**Total Reviews:** 181

#### How Do G2 Users Rate Optimizely Content Management System?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.3/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 7.8/10 (Category avg: 8.3/10)
- **API / Integrations:** 7.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Optimizely Content Management System?

- **Seller:** [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81)
- **Company Website:** www.optimizely.com
- **Year Founded:** 1994
- **HQ Location:** New York
- **Twitter:** @Optimizely  
28,791 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9b877fa3065772381c052bb976f256a580c09677aa32950af20871588d995c76&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptimizely%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,650 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 49% Medium, 33% Large

#### What Do G2 Reviewers Say About Optimizely Content Management System?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **flexibility** of Optimizely CMS, enabling tailored designs and seamless integration for various needs.
- Users find the **ease of use** of Optimizely CMS highly beneficial, allowing seamless operation without training.
- Users appreciate the **easy content management** of Optimizely CMS, benefiting developers and marketers alike with its intuitive interface.
- Users highly value the **intuitive interface and robust content management** capabilities of Optimizely CMS for seamless use.
- Users value the **powerful customization options** of Optimizely CMS, enhancing their website development and management experience.

##### Cons

- Users find the **initial learning curve** of Optimizely CMS quite challenging, especially for those unfamiliar with .NET.
- Users find the **licensing cost** of Optimizely CMS to be a significant barrier for smaller businesses and projects.
- Users find the **learning difficulty** of Optimizely CMS challenging, particularly for new developers adapting to its complexities.
- Users find the **complexity of Optimizely CMS** challenging, especially for those without a strong technical background.
- Users find the **developer challenges** cumbersome, often facing steep learning curves and requiring extensive customization efforts.

#### What Are Recent G2 Reviews of Optimizely Content Management System?

**["Software review and feedback for Optimizely Content Management System"](https://www.g2.com/survey_responses/optimizely-content-management-system-review-11337881)**

**Rating:** 4.5/5.0 stars

_— Ma. Clarizza F._

[Read full review](https://www.g2.com/survey_responses/optimizely-content-management-system-review-11337881)

**["User-Friendly CMS with Some Limitations"](https://www.g2.com/survey_responses/optimizely-content-management-system-review-12573955)**

**Rating:** 4.0/5.0 stars

_— Beatrice B._

[Read full review](https://www.g2.com/survey_responses/optimizely-content-management-system-review-12573955)

#### What Are G2 Users Discussing About Optimizely Content Management System?

- [What is Episerver DXC?](https://www.g2.com/discussions/what-is-episerver-dxc) - 1 comment
- [Is Episerver open source?](https://www.g2.com/discussions/is-episerver-open-source) - 1 comment
- [How much does Episerver cost?](https://www.g2.com/discussions/how-much-does-episerver-cost)
- [Is Episerver a CMS?](https://www.g2.com/discussions/is-episerver-a-cms) - 1 comment

[
Siteglide
](https://www.g2.com/products/siteglide/reviews)

By [Siteglide Ltd.](https://www.g2.com/sellers/siteglide-ltd)

[

4.8/5(31)

](https://www.g2.com/products/siteglide/reviews)

What do users say?

Users consistently praise the platform for its flexibility and responsive support, which enable both developers and non-technical clients to manage their websites effectively. The integration of power

### [Siteglide](https://www.g2.com/products/siteglide/reviews)

Siteglide is a Digital Experience Platform (DXP) that helps Digital Agencies build and manage User-First Experiences such as Online Courses, Marketplaces, Membership Sites and Customer Portals.

**Average Rating:** 4.8/5.0

**Total Reviews:** 31

#### How Do G2 Users Rate Siteglide?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.7/10)
- **Content Authoring:** 9.3/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 9.3/10 (Category avg: 8.3/10)
- **API / Integrations:** 9.5/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Siteglide?

- **Seller:** [Siteglide Ltd.](https://www.g2.com/sellers/siteglide-ltd)
- **Year Founded:** 2012
- **HQ Location:** Aldermaston, Berkshire
- **Twitter:** @Siteglide  
11,187 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bdfe284fadbe10eb9a72d452c3ee0635d9afd796b2db40bcfe8e8892fcdba01e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsiteglide%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Design
- **Company Size:** 94% Small, 3% Large

#### What Are Recent G2 Reviews of Siteglide?

**["An all in one CMS for all of my teams needs"](https://www.g2.com/survey_responses/siteglide-review-4368354)**

**Rating:** 5.0/5.0 stars

_— Josh C._

[Read full review](https://www.g2.com/survey_responses/siteglide-review-4368354)

**["The Digital Experience Platform that gives you it all"](https://www.g2.com/survey_responses/siteglide-review-13060185)**

**Rating:** 5.0/5.0 stars

_— Steve J._

[Read full review](https://www.g2.com/survey_responses/siteglide-review-13060185)

#### What Are G2 Users Discussing About Siteglide?

- [What is Siteglide used for?](https://www.g2.com/discussions/what-is-siteglide-used-for)

[
Typepad
](https://www.g2.com/products/typepad/reviews)

By [SayMedia](https://www.g2.com/sellers/saymedia)

[

3.8/5(15)

](https://www.g2.com/products/typepad/reviews)

What do users say?

Users consistently praise the ease of use and intuitive interface of Typepad, making it accessible for those without technical skills. Many appreciate its straightforward setup and reliable customer s

### [Typepad](https://www.g2.com/products/typepad/reviews)

Blogging and Simple Web Site Management

**Average Rating:** 3.8/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Typepad?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.8/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 7.1/10 (Category avg: 8.3/10)
- **API / Integrations:** 7.6/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Typepad?

- **Seller:** [SayMedia](https://www.g2.com/sellers/saymedia)
- **Year Founded:** 2005
- **HQ Location:** San Francisco, CA
- **Twitter:** @SayMedia  
4,867 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=954b6c4a52d6667627bfcaa51f5900e9cfd85bc24ef21adc085346eba81e3260&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1249301%2F&secure%5Burl_type%5D=linkedin_company_website)  
55 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 73% Small, 13% Medium

#### What Are Recent G2 Reviews of Typepad?

**["Premium Blogging Tool"](https://www.g2.com/survey_responses/typepad-review-4170816)**

**Rating:** 4.5/5.0 stars

_— Edward L._

[Read full review](https://www.g2.com/survey_responses/typepad-review-4170816)

**["If you are a Blogger - This is a GEM!!!"](https://www.g2.com/survey_responses/typepad-review-4200709)**

**Rating:** 4.5/5.0 stars

_— Padma P._

[Read full review](https://www.g2.com/survey_responses/typepad-review-4200709)

[
Oracle
](https://www.g2.com/products/oracle-webcenter-content/reviews)

By [Oracle](https://www.g2.com/sellers/oracle)

[

3.8/5(99)

](https://www.g2.com/products/oracle-webcenter-content/reviews)

What do users say?

Users consistently praise the software for its ease of use and user-friendly interface, making it accessible for individuals with varying technical skills. Many appreciate its ability to centralize in

Pros and Cons

[
Ease of Use (1)
](https://www.g2.com/products/oracle-webcenter-content/reviews?qs=pros-and-cons)

### [Oracle WebCenter Content](https://www.g2.com/products/oracle-webcenter-content/reviews)

Oracle WebCenter Content is a comprehensive enterprise content management (ECM) platform designed to help organizations efficiently capture, store, manage, and retrieve both digital and paper-based content. By centralizing unstructured content into a unified repository, it enhances collaboration, streamlines business processes, and ensures compliance with regulatory requirements. The platform offers flexible deployment options, including on-premises, cloud, and hybrid models, allowing businesses to choose the setup that best aligns with their infrastructure needs. Key Features and Functionality: - Document Management: Facilitates the intake and classification of all content for easy retrieval, with ultra-secure permissions and authorization capabilities. - Capture and Imaging: Provides intelligent data capture and processing, with multiple options for scanning, intake, and email ingestion. - Digital Asset Management: Enables the management of digital and paper-based documents and reports, with powerful, intelligent search capabilities that save time and money. - Records Management: Offers records and retention management to ensure compliance with lifecycle requirements. - Workflow Automation: Streamlines review and approval processes through intelligent workflows that automate operations. - Integration Capabilities: Seamlessly integrates with Oracle Applications, including Oracle Fusion Applications, as well as third-party software like PeopleSoft and JD Edwards EnterpriseOne, to enhance business processes. Primary Value and Solutions Provided: Oracle WebCenter Content addresses the challenges of managing vast amounts of unstructured content by providing a centralized, secure, and scalable platform. It enhances collaboration by allowing teams to access and share content efficiently, reduces compliance risks through robust records management, and improves operational efficiency with automated workflows. By integrating seamlessly with existing business applications, it ensures that content is readily available within the context of business processes, thereby accelerating decision-making and driving business growth.

**Average Rating:** 3.8/5.0

**Total Reviews:** 89

#### How Do G2 Users Rate Oracle WebCenter Content?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.3/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 7.7/10 (Category avg: 8.3/10)
- **API / Integrations:** 7.6/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Oracle WebCenter Content?

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle  
827,997 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a14fcbcd818b49d781453c19628a9479a70cc1e8e335e54c876392ab5f543da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1028%2F&secure%5Burl_type%5D=linkedin_company_website)  
208,078 employees on LinkedIn®
- **Ownership:** NYSE:ORCL

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Higher Education
- **Company Size:** 52% Large, 30% Medium

#### What Do G2 Reviewers Say About Oracle WebCenter Content?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Oracle WebCenter Content very **easy to use** , making it accessible for everyone.

#### What Are Recent G2 Reviews of Oracle WebCenter Content?

**["Best secured web based repository"](https://www.g2.com/survey_responses/oracle-webcenter-content-review-8719208)**

**Rating:** 5.0/5.0 stars

_— Saurabh A._

[Read full review](https://www.g2.com/survey_responses/oracle-webcenter-content-review-8719208)

**["Easy to use"](https://www.g2.com/survey_responses/oracle-webcenter-content-review-8913110)**

**Rating:** 4.0/5.0 stars

_— Rohith Sai G._

[Read full review](https://www.g2.com/survey_responses/oracle-webcenter-content-review-8913110)

#### What Are G2 Users Discussing About Oracle WebCenter Content?

- [What do you like most about Oracle WebCenter Content for enterprise content management, and what could be improved?](https://www.g2.com/discussions/what-do-you-like-most-about-oracle-webcenter-content-for-enterprise-content-management-and-what-could-be-improved) - 1 comment, 1 upvote
- [What is Oracle WebCenter Content used for?](https://www.g2.com/discussions/what-is-oracle-webcenter-content-used-for) - 1 comment
- [What is OWCS?](https://www.g2.com/discussions/what-is-owcs)
- [What is Oracle Universal Content Management?](https://www.g2.com/discussions/what-is-oracle-universal-content-management)
- [What is FatWire technology?](https://www.g2.com/discussions/what-is-fatwire-technology)

[
Acquia Digital Experience...
](https://www.g2.com/products/acquia-digital-experience-platform/reviews)

By [Acquia](https://www.g2.com/sellers/acquia)

[

4.3/5(220)

](https://www.g2.com/products/acquia-digital-experience-platform/reviews)

What do users say?

Users consistently praise the ease of use and reliable support provided by Acquia Digital Experience Platform, highlighting its effectiveness in managing complex Drupal projects. The platform's flexib

Pros and Cons

[
Customer Support (5)
](https://www.g2.com/products/acquia-digital-experience-platform/reviews?qs=pros-and-cons)[
Developer Dependency (2)
](https://www.g2.com/products/acquia-digital-experience-platform/reviews?qs=pros-and-cons)

### [Acquia Digital Experience Platform](https://www.g2.com/products/acquia-digital-experience-platform/reviews)

Acquia Digital Experience Platform (DXP) is a powerful, enterprise-grade solution designed to help organizations build, manage, and optimize personalized, omnichannel digital experiences. Built on open-source Drupal, Acquia DXP combines content management, customer data, personalization, and marketing automation into one unified platform. With Acquia Drupal Cloud, teams can create and manage content at scale, while Site Studio enables faster time-to-market through low-code site building. Acquia Customer Data Platform (CDP) centralizes customer data from various sources, providing a 360-degree view that drives segmentation, personalization, and predictive analytics. Marketers can deliver tailored experiences across web, email, and mobile using Acquia Campaign Studio and Personalization tools, while integrated A/B testing and analytics help optimize performance. Teams can also ensure site accessibility by optimizing content with Acquia Web Governance, all while boosting site visibility and engagement across all platforms with Acquia Content Optimization. The platform also supports multi-site management, enterprise security, GDPR/CCPA compliance, and integrates easily with leading tools like Salesforce and Marketo. Trusted by top global brands, Acquia DXP empowers businesses to create consistent, data-driven digital experiences that boost customer engagement, retention, and revenue. Whether you’re in B2B, B2C, or the public sector, Acquia offers the flexibility and scalability to meet your digital transformation goals.

**Average Rating:** 4.3/5.0

**Total Reviews:** 208

#### How Do G2 Users Rate Acquia Digital Experience Platform?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.6/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 8.4/10 (Category avg: 8.3/10)
- **API / Integrations:** 8.6/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Acquia Digital Experience Platform?

- **Seller:** [Acquia](https://www.g2.com/sellers/acquia)
- **Company Website:** www.acquia.com
- **Year Founded:** 2007
- **HQ Location:** Boston, MA
- **Twitter:** @Acquia  
44,968 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=04fd8f26a6e34bbb1875cece1f5cbe817f4d8aefc237da41b4d77a2ffdef7686&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F167056%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,098 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Drupal Developer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 34% Small, 33% Large

#### What Do G2 Reviewers Say About Acquia Digital Experience Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **quick and knowledgeable customer support** of Acquia DXP, enhancing their overall experience and satisfaction.
- Users find **Acquia DXP easy to learn** and appreciate its rich features and exceptional customer support.
- Users appreciate the **seamless integration** of Acquia DXP, enhancing their content management and digital experience.
- Users value the **customizability** of Acquia Digital Experience Platform, enabling tailored experiences for diverse user roles.
- Users value the **ease of use** of Acquia Digital Experience Platform, making it accessible for non-developers.

##### Cons

- Users face **developer dependency** challenges, especially with PHP plugins management on the Acquia cloud platform.
- Users find the **learning curve steep** due to overwhelming features and outdated documentation requiring additional support time.
- Users find the **limited native analytics and automation features** of Acquia Digital Experience Platform to hinder productivity.
- Users find the **poor customer support** initially generic and slow, impacting the overall experience with the platform.
- Users find the **setup difficulties** with Acquia Digital Experience Platform can be overwhelming and time-consuming.

#### What Are Recent G2 Reviews of Acquia Digital Experience Platform?

**["Great Experience"](https://www.g2.com/survey_responses/acquia-digital-experience-platform-review-8767282)**

**Rating:** 5.0/5.0 stars

_— Sukhdeep S._

[Read full review](https://www.g2.com/survey_responses/acquia-digital-experience-platform-review-8767282)

**["Acquia's Product Is Catching Up — Its Partner Protections Aren't""](https://www.g2.com/survey_responses/acquia-digital-experience-platform-review-5189132)**

**Rating:** 4.0/5.0 stars

_— Adrian C._

[Read full review](https://www.g2.com/survey_responses/acquia-digital-experience-platform-review-5189132)

#### What Are G2 Users Discussing About Acquia Digital Experience Platform?

- [What is Acquia Drupal Cloud used for?](https://www.g2.com/discussions/what-is-acquia-drupal-cloud-used-for) - 1 comment
- [How much does acquia cost?](https://www.g2.com/discussions/how-much-does-acquia-cost)
- [Is Drupal cloud based?](https://www.g2.com/discussions/is-drupal-cloud-based)
- [What is Acquia Cloud?](https://www.g2.com/discussions/acquia-drupal-cloud-what-is-acquia-cloud) - 3 comments
- [What is Acquia Drupal?](https://www.g2.com/discussions/what-is-acquia-drupal)

[
MadCap Flare
](https://www.g2.com/products/madcap-flare/reviews)

By [MadCap Software](https://www.g2.com/sellers/madcap-software)

[

4.4/5(491)

](https://www.g2.com/products/madcap-flare/reviews)

What do users say?

Users consistently praise the software for its flexibility and powerful features, particularly in single sourcing and managing multiple outputs. The intuitive interface and robust support enhance the

Pros and Cons

[
Content Management (2)
](https://www.g2.com/products/madcap-flare/reviews?qs=pros-and-cons)[
Learning Curve (2)
](https://www.g2.com/products/madcap-flare/reviews?qs=pros-and-cons)

### [MadCap Flare](https://www.g2.com/products/madcap-flare/reviews)

Empowering teams to create, manage, and deliver exceptional content at scale MadCap Flare is the go-to solution for technical content teams that need to streamline workflows and deliver consistent, high-quality content across every channel. Trusted by documentation, training, and knowledge management professionals worldwide, Flare combines the precision of XML-based authoring with the flexibility of multi-channel publishing—all from a single, centralized platform. Why leading teams rely on Flare: Scalable, topic-based authoring: XML-based structure ensures precision and scalability for complex documentation projects. Single-source publishing: Manage all outputs from one project to eliminate redundancy and simplify updates. Multi-channel delivery: Publish effortlessly to self-service portals, online Help, documentation hubs, and training guides. Advanced content reuse: Reuse variables, snippets, and conditions to save time and maintain accuracy. Real-time collaboration with Flare Online: Co-author, review, and manage content simultaneously in the cloud—no check-in delays or version conflicts. Integrated translation management: Accelerate localization and expand your global reach. Flexible publishing formats: Deliver content in HTML5, PDF, Word, SCORM, and more to meet diverse audience needs. Proven ROI: Cut production costs, speed release cycles, and boost customer satisfaction. What sets Flare apart: Unlike traditional content management tools, Flare is purpose-built for technical content teams—offering unmatched flexibility, control, and scalability. With Flare Online, teams gain cloud-based collaboration and instant publishing capabilities for faster, more connected workflows. Together, they form a unified platform for creating, managing, and delivering knowledge at scale—ensuring efficiency, brand consistency, and an exceptional user experience. That’s why thousands of organizations trust Flare to power their global content strategy.gy."

**Average Rating:** 4.4/5.0

**Total Reviews:** 484

#### How Do G2 Users Rate MadCap Flare?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10)
- **Content Authoring:** 9.3/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 8.5/10 (Category avg: 8.3/10)
- **API / Integrations:** 7.6/10 (Category avg: 8.3/10)

#### Who Is the Company Behind MadCap Flare?

- **Seller:** [MadCap Software](https://www.g2.com/sellers/madcap-software)
- **Company Website:** www.madcapsoftware.com
- **Year Founded:** 2005
- **HQ Location:** Denver, CO
- **Twitter:** @MadCapSoftware  
1,678 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f01b26dfebbf9f62714310c3a58bdc88b57e2e8c0b700805b2bae41e6fc01ecb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F69797%2F&secure%5Burl_type%5D=linkedin_company_website)  
120 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Technical Writer, Senior Technical Writer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 52% Medium, 29% Large

#### What Do G2 Reviewers Say About MadCap Flare?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **exceptionally user-friendly content management** of MadCap Flare, streamlining documentation tasks with ease.
- Users benefit from the **exceptional efficiency** of MadCap Flare, streamlining authoring and documentation tasks seamlessly.
- Users admire the **user-friendly platform** of MadCap Flare, which simplifies documentation tasks and enhances workflow efficiency.
- Users praise the **exceptional customer support** of MadCap Flare, highlighting responsive assistance during complex challenges.
- Users appreciate the **customization options** in MadCap Flare, which enhance flexibility and creativity in project development.

##### Cons

- Users face a **steep learning curve** with MadCap Flare, making it challenging to recall processes without regular use.
- Users find **MadCap Flare's complexity** challenging, especially when they aren't using it regularly, but can overcome it quickly.
- Users find the **entry and travel costs** for MadCap Flare conferences prohibitively expensive, limiting accessibility for many.
- Users find the **learning difficulty** of MadCap Flare challenging, especially when not used regularly between projects.
- Users report that **performance issues** can arise in MadCap Flare, particularly with large projects experiencing lag during builds.

#### What Are Recent G2 Reviews of MadCap Flare?

**["Powerful Tool Once Mastered, Excellent Collaboration Features"](https://www.g2.com/survey_responses/madcap-flare-review-12862315)**

**Rating:** 5.0/5.0 stars

_— Warren K._

[Read full review](https://www.g2.com/survey_responses/madcap-flare-review-12862315)

**["Single-Sourcing with MadCap Flare for Content Creation & Maintenance = Flexibility & Time Savings"](https://www.g2.com/survey_responses/madcap-flare-review-7029866)**

**Rating:** 5.0/5.0 stars

_— Mary M._

[Read full review](https://www.g2.com/survey_responses/madcap-flare-review-7029866)

#### What Are G2 Users Discussing About MadCap Flare?

- [What is MadCap Flare used for?](https://www.g2.com/discussions/madcap-flare-what-is-madcap-flare-used-for)
- [How do I publish on MadCap Flare?](https://www.g2.com/discussions/how-do-i-publish-on-madcap-flare)
- [Is MadCap Flare cloud-based?](https://www.g2.com/discussions/is-madcap-flare-cloud-based) - 2 comments
- [How much does MadCap Flare cost?](https://www.g2.com/discussions/how-much-does-madcap-flare-cost) - 1 comment
- [How much is MadCap Central?](https://www.g2.com/discussions/how-much-is-madcap-central) - 2 comments

[
Wagtail CMS
](https://www.g2.com/products/wagtail-cms/reviews)

By [Torchbox](https://www.g2.com/sellers/torchbox)

[

4.3/5(29)

](https://www.g2.com/products/wagtail-cms/reviews)

What do users say?

Users consistently praise the ease of use and flexibility of Wagtail CMS, highlighting its intuitive interface that simplifies content management for both technical and non-technical users. Many appre

Pros and Cons

[
Customer Support (1)
](https://www.g2.com/products/wagtail-cms/reviews?qs=pros-and-cons)[
Bug Issues (1)
](https://www.g2.com/products/wagtail-cms/reviews?qs=pros-and-cons)

### [Wagtail CMS](https://www.g2.com/products/wagtail-cms/reviews)

A free, open-source enterprise CMS that focuses on editor experience, accessibility, and sustainability. There are no license fees and no hidden costs. 74% of developers choose Django for full-stack development, and Wagtail is the world's most popular Django-based CMS. As a Python framework, Django streamlines the integration of AI features directly into Wagtail. Tens of thousands of organisations worldwide power their digital estates with Wagtail, including NASA, Google, US/UK/Irish governments, and the UK’s National Health Service (NHS). It’s also trusted by many household-name charities, like Oxfam, Samaritans, and the Royal National Institute of Blind People (RNIB). Like Contentful, Storyblok, etc., Wagtail has REST and GraphQL APIs and can be used in a headless or hybrid architecture to separate content management from the website and presentation layer(s). It can also be used in a coupled/monolithic architecture, especially with Django. KEY BENEFITS: - 🔒 Secure - strong adherence to OWASP 10 security principles - 💰 Free - open-source and free to use, download, and modify - 💪 Mature - enterprise features at the core, not plugins - 🥰 Community-supported - thousands of users and developers are on hand to answer questions. - 🌟 Established - ten years and counting, with four major releases per year - 🦻 Accessible for editors - compliance with Section 508, WCAG 2.1 (AA level) and ATAG 2.0 (AA level) - 🌱 Flexible and extensible - built with Django - 📈 Scalable - used by websites receiving trillions of monthly users Wagtail is the only CMS approved for use on Google's domain due to its strong security practices. KEY FEATURES: - Visual editor - Established APIs for headless and MACH architectures - Live preview - Content metrics to help editors write better content - Taxonomy management - Multisite - Comprehensive internationalisation and localisation support - Full audit log and revision history for all changes - Editor comments for collaboration - Customisable workflows - Customisable permissions - Easy integration with CRMs, DAMs, SSO, etc.

**Average Rating:** 4.3/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate Wagtail CMS?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10)
- **Content Authoring:** 7.8/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 7.5/10 (Category avg: 8.3/10)
- **API / Integrations:** 8.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Wagtail CMS?

- **Seller:** [Torchbox](https://www.g2.com/sellers/torchbox)
- **Year Founded:** 2000
- **HQ Location:** Bristol, UK
- **Twitter:** @torchbox  
3,868 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fd6919d8f645fd13cd903ab3075f7c39bdc7aefae236e9f16ba096911ca33470&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftorchbox%2F&secure%5Burl_type%5D=linkedin_company_website)  
127 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 62% Small, 28% Medium

#### What Do G2 Reviewers Say About Wagtail CMS?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **excellent customer support** that enhances their experience and facilitates effective use of Wagtail CMS.
- Users appreciate the **customization** options in Wagtail CMS, making it easy to tailor their content management experience.
- Users find **easy integrations** with Wagtail CMS enhance their content management and streamline workflows effectively.
- Users appreciate the **amazing features and ease of integration** in Wagtail CMS for effective content management.
- Users find Wagtail CMS to be **extremely helpful** , with easy integration and a fantastic user experience.

##### Cons

- Users report **bug issues** that hinder workflow and criticize the outdated UI presentation of Wagtail CMS.
- Users find the **old-fashioned UI and bugs** in Wagtail CMS negatively impact workflow and overall experience.
- Users find the **outdated features** of Wagtail CMS hinder the user experience and disrupt workflow efficiency.
- Users find the **old-fashioned UI** of Wagtail CMS cumbersome, along with bugs disrupting their workflow.
- Users find the **software bugs** in Wagtail CMS detrimental to their workflow and overall user experience.

#### What Are Recent G2 Reviews of Wagtail CMS?

**["Best application to manage web content and websites"](https://www.g2.com/survey_responses/wagtail-cms-review-10860006)**

**Rating:** 4.5/5.0 stars

_— Raaj P._

[Read full review](https://www.g2.com/survey_responses/wagtail-cms-review-10860006)

**["Web portal and post managing tool"](https://www.g2.com/survey_responses/wagtail-cms-review-9085768)**

**Rating:** 4.5/5.0 stars

_— Apex Y._

[Read full review](https://www.g2.com/survey_responses/wagtail-cms-review-9085768)

#### What Are G2 Users Discussing About Wagtail CMS?

- [Is Wagtail worth learning?](https://www.g2.com/discussions/is-wagtail-worth-learning)
- [Is Wagtail better than WordPress?](https://www.g2.com/discussions/is-wagtail-better-than-wordpress)
- [Is Wagtail a good CMS?](https://www.g2.com/discussions/is-wagtail-a-good-cms) - 1 comment
- [What is Wagtail used for?](https://www.g2.com/discussions/what-is-wagtail-used-for) - 1 comment

[
TYPO3
](https://www.g2.com/products/typo3/reviews)

By [TYPO3](https://www.g2.com/sellers/typo3)

[

3.9/5(35)

](https://www.g2.com/products/typo3/reviews)

What do users say?

Users consistently praise TYPO3 for its versatility and modular structure, allowing for the creation of complex websites tailored to specific needs. The active community and built-in features enhance

Pros and Cons

[
CMS Flexibility (1)
](https://www.g2.com/products/typo3/reviews?qs=pros-and-cons)[
Complexity (1)
](https://www.g2.com/products/typo3/reviews?qs=pros-and-cons)

### [TYPO3](https://www.g2.com/products/typo3/reviews)

TYPO3 Enterprise CMS Help your IT and marketing teams deliver the features and content to connect with your customers. Get the flexibility and ROI-advantages of open source software. Used by 322.220 websites worldwide, driven by an active and vibrant community. Smart Content Management Create and deliver content across all digital channels, from content planning and modeling to smart authoring workflows, DAM, and SEO. Massively Multisite and Multilingual Superior language and site management support an unlimited number of websites and content languages in just one installation. Digital Marketing Enabled Integrate all the digital marketing tools you know and love directly into your CMS to help deliver a clear and consistent brand message. Open, Extensible, Customizable The freedom and flexibility of open source: Build the exact project you need without sacrificing flexibility and enhancement in the future. Professional Open Source The best of both worlds: open source technology, enterprise-level vendor support, a vibrant professional community, and commercial ecosystem. Universal Frontend User Experience Beautiful, engaging, accessible user experiences for all devices, channels, and users—websites, headless web services, and native apps. Secure, Performant, Scalable Create information-rich digital properties with TYPO3 that load fast and perform well at any scale.

**Average Rating:** 3.9/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate TYPO3?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.3/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 7.4/10 (Category avg: 8.3/10)
- **API / Integrations:** 8.1/10 (Category avg: 8.3/10)

#### Who Is the Company Behind TYPO3?

- **Seller:** [TYPO3](https://www.g2.com/sellers/typo3)
- **Year Founded:** 2004
- **HQ Location:** Sissach, CH
- **Twitter:** @typo3  
6,947 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f7af53bb1f1659146fc20372279bf2f0d8a423f50b294131307d52cb2cd4a23e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F847543%2F&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 49% Small, 46% Medium

#### What Do G2 Reviewers Say About TYPO3?

_AI-generated summary from verified user reviews_

##### Pros

- Users value TYPO3's **extensive flexibility** , enabling tailored solutions for diverse content management needs.
- Users appreciate TYPO3 for its **powerful built-in content management features** , providing essential tools for modern web development.
- Users value the **seamless integrations** of TYPO3, offering core features and a robust framework for development.
- Users value TYPO3 for its **essential built-in features** , ensuring a robust and flexible CMS experience for all.

##### Cons

- Users often find TYPO3's **complexity** frustrating, especially when shortcuts or bad practices are attempted.
- Users find TYPO3's **learning difficulty** challenging at first, especially when trying to implement solutions improperly.

#### What Are Recent G2 Reviews of TYPO3?

**["All in one CMS"](https://www.g2.com/survey_responses/typo3-review-4238011)**

**Rating:** 5.0/5.0 stars

_— Verified User in Museums and Institutions_

[Read full review](https://www.g2.com/survey_responses/typo3-review-4238011)

**["Active community as important support resources"](https://www.g2.com/survey_responses/typo3-review-10045669)**

**Rating:** 4.5/5.0 stars

_— Peerawid N._

[Read full review](https://www.g2.com/survey_responses/typo3-review-10045669)

[
Write.as
](https://www.g2.com/products/write-as/reviews)

By [Write.as](https://www.g2.com/sellers/write-as)

[

4.4/5(33)

](https://www.g2.com/products/write-as/reviews)

What do users say?

Users consistently praise the platform for its distraction-free writing experience and simple user interface, which allows them to focus on their content without unnecessary clutter. Many appreciate t

Pros and Cons

[
Ease of Use (1)
](https://www.g2.com/products/write-as/reviews?qs=pros-and-cons)[
Expensive (1)
](https://www.g2.com/products/write-as/reviews?qs=pros-and-cons)

### [Write.as](https://www.g2.com/products/write-as/reviews)

Write.as is a simple blogging platform built to publish your writing quickly. Behind our clean, distraction-free editor is a powerful API that enables you to build your own tools on the platform, utilize us as a headless CMS, and create more powerful products on our infrastructure.

**Average Rating:** 4.4/5.0

**Total Reviews:** 31

#### How Do G2 Users Rate Write.as?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10)
- **Content Authoring:** 9.7/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 9.6/10 (Category avg: 8.3/10)
- **API / Integrations:** 7.6/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Write.as?

- **Seller:** [Write.as](https://www.g2.com/sellers/write-as)
- **Year Founded:** 2015
- **HQ Location:** Brooklyn, US
- **Twitter:** @writeas  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=46df025a39cc47a75685aa92fe3a9ba160392b7ec13d734d6948eb14285b30e3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10009635%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Writing and Editing
- **Company Size:** 52% Small, 45% Medium

#### What Do G2 Reviewers Say About Write.as?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Write.as, finding it a beautiful platform for seamless writing and blogging.
- Users find Write.as to be a **beautiful and easy-to-use platform** that enhances their writing experience effortlessly.

##### Cons

- Users find the **cost to be expensive** , but they appreciate the overall quality of the product.

#### What Are Recent G2 Reviews of Write.as?

**["Beautiful, Easy-to-Use Writing Platform with Templates and a Helpful Social Community"](https://www.g2.com/survey_responses/write-as-review-12336554)**

**Rating:** 5.0/5.0 stars

_— Verified User in Publishing_

[Read full review](https://www.g2.com/survey_responses/write-as-review-12336554)

**["Best Platform to Share Your Blogs"](https://www.g2.com/survey_responses/write-as-review-7422248)**

**Rating:** 4.5/5.0 stars

_— Yashovardhan J._

[Read full review](https://www.g2.com/survey_responses/write-as-review-7422248)

#### What Are G2 Users Discussing About Write.as?

- [What is Write.as used for?](https://www.g2.com/discussions/what-is-write-as-used-for)

[
Craft CMS
](https://www.g2.com/products/craft-cms/reviews)

By [Pixel & Tonic](https://www.g2.com/sellers/pixel-tonic-1549c114-8e5f-411b-8c5e-cbccb53508e0)

[

4.2/5(49)

](https://www.g2.com/products/craft-cms/reviews)

What do users say?

Users consistently praise the flexibility and ease of use of Craft CMS, highlighting its ability to create customized websites without the constraints of traditional CMS platforms. Many appreciate the

### [Craft CMS](https://www.g2.com/products/craft-cms/reviews)

Craft CMS is a focused content management system for developers, designers, and web professionals that blends flexibility, power, and ease of use for clients.

**Average Rating:** 4.2/5.0

**Total Reviews:** 47

#### How Do G2 Users Rate Craft CMS?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.7/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 7.7/10 (Category avg: 8.3/10)
- **API / Integrations:** 7.5/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Craft CMS?

- **Seller:** [Pixel & Tonic](https://www.g2.com/sellers/pixel-tonic-1549c114-8e5f-411b-8c5e-cbccb53508e0)
- **HQ Location:** Bend, OR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7fef94d64a298996745ce39aee6cae46d722a73f8bff8a74c7ccd86f5062810a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F712975%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 53% Small, 37% Medium

#### What Are Recent G2 Reviews of Craft CMS?

**["Flexible, modern, secure and high-performance"](https://www.g2.com/survey_responses/craft-cms-review-9892288)**

**Rating:** 5.0/5.0 stars

_— Verified User in Internet_

[Read full review](https://www.g2.com/survey_responses/craft-cms-review-9892288)

**["Full control of the content model and front end"](https://www.g2.com/survey_responses/craft-cms-review-13088517)**

**Rating:** 4.5/5.0 stars

_— Anthony K._

[Read full review](https://www.g2.com/survey_responses/craft-cms-review-13088517)

#### What Are G2 Users Discussing About Craft CMS?

- [What is Craft CMS used for?](https://www.g2.com/discussions/what-is-craft-cms-used-for) - 1 comment
- [Is CMS Open Source craft?](https://www.g2.com/discussions/is-cms-open-source-craft) - 1 comment
- [What language is craft CMS?](https://www.g2.com/discussions/what-language-is-craft-cms)
- [Is Craft CMS any good?](https://www.g2.com/discussions/is-craft-cms-any-good) - 1 comment
- [What is craft CMS?](https://www.g2.com/discussions/what-is-craft-cms)

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Spotlight Categories

[Application Performance Monitoring (APM) Tools](https://www.g2.com/categories/application-performance-monitoring-apm)

[Bot Platforms Software](https://www.g2.com/categories/bot-platforms)

[Expense Management Software](https://www.g2.com/categories/expense-management)

[User Research Tools](https://www.g2.com/categories/user-research)

[Employee Engagement Software](https://www.g2.com/categories/employee-engagement)

Similar Categories

- [Brand Asset Management](/categories/brand-asset-management)
- [Client Portal](/categories/client-portal)
- [Cloud Content Collaboration](/categories/cloud-content-collaboration)
- [CMS Tools](/categories/cms-tools)
- [Commenting Systems](/categories/commenting-systems)

- [Component Content Management Systems](/categories/component-content-management-systems)
- [Content Moderation Tools](/categories/content-moderation-tools)
- [Design Systems](/categories/design-systems)
- [Desktop Search](/categories/desktop-search)
- [Digital Asset Management](/categories/digital-asset-management)

- [Digital Experience Orchestration (DXO) Platforms](/categories/digital-experience-orchestration-dxo-platforms)
- [Digital Experience Platforms (DXP)](/categories/digital-experience-platforms-dxp)
- [Digital Rights Management (DRM)](/categories/digital-rights-management-drm)
- [Document Management](/categories/document-management)
- [Enterprise Content Management (ECM)](/categories/enterprise-content-management-ecm)

[Browse Web Content Management Themes](/categories/web-content-management/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated 

Products classified in the overall Web Content Management category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Web Content Management to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Web Content Management category.

In addition to qualifying for inclusion in the Web Content Management Software category, to qualify for inclusion in the Small Business Web Content Management Software category, a product must have at least 10 reviews left by a reviewer from a small business.

Show More

* * *

## How Do You Choose the Right Web Content Management Software?

### What You Should Know About Web Content Management Software

### What is Web Content Management Software?

Web content management tools exist to organize, store, distribute, and protect content that users intend to publish on the web. Types of content include, but are not limited to, text documents, photos, videos, web graphics and animations, and more.

The platforms provide users a repository that can assist in brand development and content curation for diverse organizations. Whether it’s a blog, an online store, personal portfolio, or website for a political campaign, WCM tools can help prepare and organize content for exposure.

In many cases, WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. This assists organizations that wish to have a respectable web presence but lack the ability to create code in a professional capacity. Some WCM solutions offer drag-and-drop features that make websites more customizable, while others have more limitations. Some even make room for HTML-savvy employees to input their knowledge to customize websites that match their unique vision.

Web content management tools provide both a back end and a front end to operations. The back end is where administrators log in to edit pages, update content, and access communications that may have been submitted through comment boxes or other forms. This is where settings and features can be adjusted, depending on an organization’s subscription level. The front end of a WCM tool is the website itself. It’s the homepage that users land on, the contact page where visitors get in touch with the organization, or the team page where users learn who is behind the magic.

Many web content management tools are geared toward users with a marketing mind. The goal of most any website or organization is to grow a large, loyal usership or customer base. WCM tools can help with these efforts by providing tools for A/B testing, lead generation, and automation of content release.

A key difference between web content management tools and other CMS platforms (business content management, enterprise content management) is that WCM tools can both prepare and publish content. Business and enterprise content management tools assist with content creation, distribution, and storage, but provide no option to publish. Their usage is more limited to internal efforts. An organization might use an ECM tool to store company reports and HR paperwork, but utilize a WCM tool to update its public blog.

### Why Use Web Content Management Software?

Web content management tools are unique in their ability to create front-facing websites for an organization to attract current or potential clientele. Some need no code with their templates and drag-and-drop features, or they can allow for the input of HTML. The features that define the difference between WCM tools and website builders are the back-end, admin-facing capabilities. WCM tools can be helpful for marketing teams, lead generation for sales, data storage, and file organization by putting all of these functionalities in one place.

Web content management systems can be used to solve a variety of problems frequently encountered by digital marketers. In their reviews, users reported establishing a blog presence, increasing web traffic, and designing and administering digital content without coding knowledge as three of the most significant business problems solved with web content management solutions.

WCM tools can be used to increase impact within a company’s marketing efforts. Web content management software can allow for the creation of landing pages and analyze visitor traffic and data for specific marketing campaigns. Administrators can automate content publication and integrate the WCM tool with existing emails to simplify email marketing campaigns.

Blogs have become an increasingly popular way to share content. Free from the confines of a main web page, blogs allow for a greater level of creativity and provide a new platform to connect with a target audience.

Web content management tools greatly assist in the creation of a quality blog––this is mainly due to ease of content customization and the scalability features these solutions provide. Working alongside CMS tools, web content management software allows users to easily edit and manipulate digital aspects of a blog, giving multiple admins complete control over content and overall appearance. With autonomous blog power, fresh content with strategic SEO practices helps establish a credible platform, leading to higher-quality material and more page visits.

Increasing web traffic is a top priority for many businesses. Web content management systems, coupled with CMS tools and specialized plugins, offer features that help boost SEO and create a stronger community around content using social media.

Social media plugins help weave all forms of content together. Websites or blogs managed by a web content management system can be automatically generated into RSS feeds that not only allow for greater content cohesion, but can increase the number of subscribers and readers to a site.

A common limiting factor for website and blog designers is lack of HTML or basic coding knowledge. Web content management systems help mitigate this problem with WYSIWYG editors and other tools specifically designed for non-coders.

WCM tools with drag-and-drop functionality enable better ease of use and allow for greater customization with fewer pain points. Automated templates provided by WCM software provide users with a central hub for all types of content, allowing for consistency and brand establishment across all channels.

### Who Uses Web Content Management Software?

Web content management (WCM) systems allow users with limited knowledge of web programming languages to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites.

Web content management software can be useful for any individual or company looking to create a website or blog painlessly. The goal of any web content management tool is to ensure users can easily create and publish content, even users without design or coding experience. Part of what makes web content management solutions so popular is their incredible ease of use.

These systems are typically utilized by creative teams, digital marketers, and web developers, making the process of uploading and writing content simple. However, companies with content creators in multiple departments will often have access to a WCM to guarantee an efficient workflow.

### Web Content Management Software Features

Web content management products can vary widely, but all of them have approximately the same base features at their core. These are features you can expect in most, if not all, web content management systems.

**Content Authoring –** Drafting and publishing content is intuitive and non-technical.

**Rich Text Editor –** Formatting content is straightforward and painless.

**Versioning –** Keep track of incrementally changing versions of the same content.

[**Plugins/Widgets/Apps**](https://www.g2.com/categories/web-content-management/f/plug-ins-widgets-apps) **–** Available gadgets and modules suit the needs of your site and are easily incorporated onto the page.

[**Approval Process**](https://www.g2.com/categories/web-content-management/f/approval-process) **–** Can easily institute an approval routing process between authors and editors.

[**Content Scheduling**](https://www.g2.com/categories/web-content-management/f/content-scheduling) **–** Easily schedule content to be published at a certain time and in a certain order.

**Asset Management –** System allows the storage and management of rich media files.

**Internal Search –** Able to search your content based on keyword, metadata, tags, etc.

**Content Repository –** Content—both published and yet-to-be published—can be intuitively managed, edited, tagged, approved, and stored.

#### Additional Web Content Management Software Features

Plenty of web content management products have started offering additional features aside from the typical functionality expected. There is plenty of variation within WCM products, and these are examples of a few of the features we have seen offered by some.

[**Prebuilt Templates**](https://www.g2.com/categories/web-content-management/f/breadth-of-pre-built-templates) **–** The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your web pages' needs.

[**Mobile Templates**](https://www.g2.com/categories/web-content-management/f/mobile) **–** Effective mobile templates are available and easily customizable.

[**Branding/Themes**](https://www.g2.com/categories/web-content-management/f/branding-themes) **–** Consistent design elements across sites (including personalized brand components) unites web pages into a coherent online presence.

[**Customization**](https://www.g2.com/categories/web-content-management/f/customization) **–** The visual appearance of web pages can be easily customized to fit your site’s needs.

[**User Community**](https://www.g2.com/categories/web-content-management/f/user-community) **–** The system has a large and interactive community of users.

[**SEO**](https://www.g2.com/categories/web-content-management/f/seo) **–** Pagination, page headers and titles, meta tags, and URL structure all contribute to site SEO.

**Flexible Navigation Structures –** Users are able to build out different and multiple taxonomies to store and index content.

**User Access and Permissions –** The ability to grant access to select data, features, objects, etc., is based on the users, user role, groups, etc.

[**Internationalization**](https://www.g2.com/categories/web-content-management/f/internationalization) **–** Enables users to view and interact with the same content in multiple languages.

**Dashboard and Reports –** Access pre-built and custom reports and dashboards.

**Application Programming Interface (API)/Integrations –** This specifies how the application communicates with other software. APIs typically enable integration of data, logic, objects, etc., with other software applications.

[**Enterprise Scalability**](https://www.g2.com/categories/web-content-management/f/enterprise-scalability) **–** Provides features to allow scaling for large organizations or an expansive web presence.

### Potential Issues with Web Content Management Software

The resources required to effectively maintain a digital brand aren’t cheap. Open-source implementations have the added cost of developer resources, which can be fulfilled in house or through contracted services. Even proprietary vendors with customer support often still require substantial resources to configure and troubleshoot the system. This cost persists for sites that need continual customization or recur when a firm decides to upgrade software versions.

### Software and Services Related to Web Content Management Software

[**Digital asset management software**](https://www.g2.com/categories/digital-asset-management) typically integrates with web content management systems so marketers ensure a smooth lifecycle for assets from creation to publication.

[**Website builder software**](https://www.g2.com/categories/website-builder) provides the same website templating, design, and publishing features as a web content management system. However, web content management systems tend to be better for web pages expecting lots of updates or uploaded content.

[**Digital experience platforms (DXP)**](https://www.g2.com/categories/digital-experience-platforms-dxp) have been adopted by companies looking for more functionality than typically provided by a traditional web content management system. DXPs combine the functionality of a web content management system, a digital asset management system, a website builder, and an analytics tool.