# Best Web Content Management Software for Small Business - Page 4 ## How Many Web Content Management Software Products Does G2 Track? **Total Products under this Category:** 389 ### Category Stats (Jul 2026) - **Average Rating:** 4.28/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Magnolia (+1.03%) - Among all products in this category, Magnolia recorded the largest rating increase compared to last month _Last updated: July 26, 2026_ ## How Does G2 Rank Web Content Management Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 30,700+ Authentic Reviews - 389+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Web Content Management Software ![G2 Grid® for Web Content Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/web-content-management/grids.png?focus%5B%5D=130675&focus%5B%5D=1331985&focus%5B%5D=16536&focus%5B%5D=723&focus%5B%5D=4965&focus%5B%5D=1689&focus%5B%5D=54402&focus%5B%5D=5397) Highlighted products: HubSpot Content Hub, Wix Studio, Webflow, WordPress.org, Duda, Umbraco, Sanity, and Pantheon. Underlying data: [Grid® JSON](https://www.g2.com/categories/web-content-management/grids.json?focus%5B%5D=hubspot-content-hub&focus%5B%5D=wix-studio&focus%5B%5D=webflow&focus%5B%5D=wordpress-org&focus%5B%5D=duda&focus%5B%5D=umbraco&focus%5B%5D=sanity&focus%5B%5D=pantheon&segment=small-business) [ CoreMedia ](https://www.g2.com/products/coremedia/reviews) By [CoreMedia](https://www.g2.com/sellers/coremedia) [ 4.4/5(84) ](https://www.g2.com/products/coremedia/reviews) What do users say? Users consistently praise CoreMedia for its flexibility and ease of use, which allows teams to manage content efficiently across various platforms. The platform's responsive support is frequently high Pros and Cons [ Ease of Use (26) ](https://www.g2.com/products/coremedia/reviews?qs=pros-and-cons)[ Learning Curve (20) ](https://www.g2.com/products/coremedia/reviews?qs=pros-and-cons) [ Content.One ](https://www.g2.com/products/content-one/reviews) By [Content.One](https://www.g2.com/sellers/content-one) [ 4.6/5(38) ](https://www.g2.com/products/content-one/reviews) What do users say? Users consistently praise the product for its ease of use and flexibility, allowing both technical and non-technical users to manage content effectively. Many appreciate the intuitive interface and ro [ Solodev ](https://www.g2.com/products/solodev/reviews) By [Solodev](https://www.g2.com/sellers/solodev) [ 4.8/5(57) ](https://www.g2.com/products/solodev/reviews) What do users say? Users consistently praise the exceptional customer support provided by Solodev, highlighting the team's responsiveness and willingness to assist with any issues. Many appreciate the user-friendly inte [ Shorthand ](https://www.g2.com/products/shorthand/reviews) By [Shorthand](https://www.g2.com/sellers/shorthand) [ 4.7/5(126) ](https://www.g2.com/products/shorthand/reviews) What do users say? Users consistently praise the ease of use and intuitive interface of Shorthand, which allows for the creation of visually engaging stories without requiring coding skills. The platform's ability to pr Pros and Cons [ Ease of Use (31) ](https://www.g2.com/products/shorthand/reviews?qs=pros-and-cons)[ Learning Curve (7) ](https://www.g2.com/products/shorthand/reviews?qs=pros-and-cons) [ Plate Multisite ](https://www.g2.com/products/plate-multisite/reviews) By [Plate](https://www.g2.com/sellers/plate) [ 4.4/5(52) ](https://www.g2.com/products/plate-multisite/reviews) What do users say? Users consistently praise the ease of use and flexibility of the platform, highlighting how intuitive it is for both developers and non-technical users. Many appreciate the responsive customer support [ Optimizely Content... ](https://www.g2.com/products/optimizely-content-management-system/reviews) By [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81) [ 4/5(197) ](https://www.g2.com/products/optimizely-content-management-system/reviews) What do users say? Users consistently praise the user-friendly interface and responsive customer support of Optimizely Content Management System, highlighting its ease of use for both technical and non-technical users. Pros and Cons [ Flexibility (17) ](https://www.g2.com/products/optimizely-content-management-system/reviews?qs=pros-and-cons)[ Learning Curve (11) ](https://www.g2.com/products/optimizely-content-management-system/reviews?qs=pros-and-cons) [ Siteglide ](https://www.g2.com/products/siteglide/reviews) By [Siteglide Ltd.](https://www.g2.com/sellers/siteglide-ltd) [ 4.8/5(31) ](https://www.g2.com/products/siteglide/reviews) What do users say? Users consistently praise the platform for its flexibility and responsive support, which enable both developers and non-technical clients to manage their websites effectively. The integration of power [ Typepad ](https://www.g2.com/products/typepad/reviews) By [SayMedia](https://www.g2.com/sellers/saymedia) [ 3.8/5(15) ](https://www.g2.com/products/typepad/reviews) What do users say? Users consistently praise the ease of use and intuitive interface of Typepad, making it accessible for those without technical skills. Many appreciate its straightforward setup and reliable customer s [ Oracle ](https://www.g2.com/products/oracle-webcenter-content/reviews) By [Oracle](https://www.g2.com/sellers/oracle) [ 3.8/5(99) ](https://www.g2.com/products/oracle-webcenter-content/reviews) What do users say? Users consistently praise the software for its ease of use and user-friendly interface, making it accessible for individuals with varying technical skills. Many appreciate its ability to centralize in Pros and Cons [ Ease of Use (1) ](https://www.g2.com/products/oracle-webcenter-content/reviews?qs=pros-and-cons) [ Acquia Digital Experience... ](https://www.g2.com/products/acquia-digital-experience-platform/reviews) By [Acquia](https://www.g2.com/sellers/acquia) [ 4.3/5(220) ](https://www.g2.com/products/acquia-digital-experience-platform/reviews) What do users say? Users consistently praise the ease of use and reliable support provided by Acquia Digital Experience Platform, highlighting its effectiveness in managing complex Drupal projects. The platform's flexib Pros and Cons [ Customer Support (5) ](https://www.g2.com/products/acquia-digital-experience-platform/reviews?qs=pros-and-cons)[ Developer Dependency (2) ](https://www.g2.com/products/acquia-digital-experience-platform/reviews?qs=pros-and-cons) [ MadCap Flare ](https://www.g2.com/products/madcap-flare/reviews) By [MadCap Software](https://www.g2.com/sellers/madcap-software) [ 4.4/5(491) ](https://www.g2.com/products/madcap-flare/reviews) What do users say? Users consistently praise the software for its flexibility and powerful features, particularly in single sourcing and managing multiple outputs. The intuitive interface and robust support enhance the Pros and Cons [ Content Management (2) ](https://www.g2.com/products/madcap-flare/reviews?qs=pros-and-cons)[ Learning Curve (2) ](https://www.g2.com/products/madcap-flare/reviews?qs=pros-and-cons) [ Wagtail CMS ](https://www.g2.com/products/wagtail-cms/reviews) By [Torchbox](https://www.g2.com/sellers/torchbox) [ 4.3/5(29) ](https://www.g2.com/products/wagtail-cms/reviews) What do users say? Users consistently praise the ease of use and flexibility of Wagtail CMS, highlighting its intuitive interface that simplifies content management for both technical and non-technical users. Many appre Pros and Cons [ Customer Support (1) ](https://www.g2.com/products/wagtail-cms/reviews?qs=pros-and-cons)[ Bug Issues (1) ](https://www.g2.com/products/wagtail-cms/reviews?qs=pros-and-cons) [ TYPO3 ](https://www.g2.com/products/typo3/reviews) By [TYPO3](https://www.g2.com/sellers/typo3) [ 3.9/5(35) ](https://www.g2.com/products/typo3/reviews) What do users say? Users consistently praise TYPO3 for its versatility and modular structure, allowing for the creation of complex websites tailored to specific needs. The active community and built-in features enhance Pros and Cons [ CMS Flexibility (1) ](https://www.g2.com/products/typo3/reviews?qs=pros-and-cons)[ Complexity (1) ](https://www.g2.com/products/typo3/reviews?qs=pros-and-cons) [ Write.as ](https://www.g2.com/products/write-as/reviews) By [Write.as](https://www.g2.com/sellers/write-as) [ 4.4/5(33) ](https://www.g2.com/products/write-as/reviews) What do users say? Users consistently praise the platform for its distraction-free writing experience and simple user interface, which allows them to focus on their content without unnecessary clutter. Many appreciate t Pros and Cons [ Ease of Use (1) ](https://www.g2.com/products/write-as/reviews?qs=pros-and-cons)[ Expensive (1) ](https://www.g2.com/products/write-as/reviews?qs=pros-and-cons) [ Craft CMS ](https://www.g2.com/products/craft-cms/reviews) By [Pixel & Tonic](https://www.g2.com/sellers/pixel-tonic-1549c114-8e5f-411b-8c5e-cbccb53508e0) [ 4.2/5(49) ](https://www.g2.com/products/craft-cms/reviews) What do users say? Users consistently praise the flexibility and ease of use of Craft CMS, highlighting its ability to create customized websites without the constraints of traditional CMS platforms. Many appreciate the - [‹ Prev‹ Prev](/categories/web-content-management/small-business?order=g2_score&page=3#product-list) - [1](/categories/web-content-management/small-business?order=g2_score#product-list) - [2](/categories/web-content-management/small-business?order=g2_score&page=2#product-list) - [3](/categories/web-content-management/small-business?order=g2_score&page=3#product-list) - 4 - [5](/categories/web-content-management/small-business?order=g2_score&page=5#product-list) - [6](/categories/web-content-management/small-business?order=g2_score&page=6#product-list) - [Next ›Next ›](/categories/web-content-management/small-business?order=g2_score&page=5#product-list) Spotlight Categories [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing) [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms) [Video Editing Software](https://www.g2.com/categories/video-editing) [Survey Software](https://www.g2.com/categories/survey) [Data Science and Machine Learning Platforms](https://www.g2.com/categories/data-science-and-machine-learning-platforms) Similar Categories - [Brand Asset Management](/categories/brand-asset-management) - [Client Portal](/categories/client-portal) - [Cloud Content Collaboration](/categories/cloud-content-collaboration) - [CMS Tools](/categories/cms-tools) - [Commenting Systems](/categories/commenting-systems) - [Component Content Management Systems](/categories/component-content-management-systems) - [Content Moderation Tools](/categories/content-moderation-tools) - [Design Systems](/categories/design-systems) - [Desktop Search](/categories/desktop-search) - [Digital Asset Management](/categories/digital-asset-management) - [Digital Experience Orchestration (DXO) Platforms](/categories/digital-experience-orchestration-dxo-platforms) - [Digital Experience Platforms (DXP)](/categories/digital-experience-platforms-dxp) - [Digital Rights Management (DRM)](/categories/digital-rights-management-drm) - [Document Management](/categories/document-management) - [Enterprise Content Management (ECM)](/categories/enterprise-content-management-ecm) [Browse Web Content Management Themes](/categories/web-content-management/themes) ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash") NP Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash) Updated Products classified in the overall Web Content Management category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Web Content Management to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Web Content Management category. In addition to qualifying for inclusion in the Web Content Management Software category, to qualify for inclusion in the Small Business Web Content Management Software category, a product must have at least 10 reviews left by a reviewer from a small business. Show More * * * ## How Do You Choose the Right Web Content Management Software? ### What You Should Know About Web Content Management Software ### What is Web Content Management Software? Web content management tools exist to organize, store, distribute, and protect content that users intend to publish on the web. Types of content include, but are not limited to, text documents, photos, videos, web graphics and animations, and more. The platforms provide users a repository that can assist in brand development and content curation for diverse organizations. Whether it’s a blog, an online store, personal portfolio, or website for a political campaign, WCM tools can help prepare and organize content for exposure. In many cases, WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. This assists organizations that wish to have a respectable web presence but lack the ability to create code in a professional capacity. Some WCM solutions offer drag-and-drop features that make websites more customizable, while others have more limitations. Some even make room for HTML-savvy employees to input their knowledge to customize websites that match their unique vision. Web content management tools provide both a back end and a front end to operations. The back end is where administrators log in to edit pages, update content, and access communications that may have been submitted through comment boxes or other forms. This is where settings and features can be adjusted, depending on an organization’s subscription level. The front end of a WCM tool is the website itself. It’s the homepage that users land on, the contact page where visitors get in touch with the organization, or the team page where users learn who is behind the magic. Many web content management tools are geared toward users with a marketing mind. The goal of most any website or organization is to grow a large, loyal usership or customer base. WCM tools can help with these efforts by providing tools for A/B testing, lead generation, and automation of content release. A key difference between web content management tools and other CMS platforms (business content management, enterprise content management) is that WCM tools can both prepare and publish content. Business and enterprise content management tools assist with content creation, distribution, and storage, but provide no option to publish. Their usage is more limited to internal efforts. An organization might use an ECM tool to store company reports and HR paperwork, but utilize a WCM tool to update its public blog. ### Why Use Web Content Management Software? Web content management tools are unique in their ability to create front-facing websites for an organization to attract current or potential clientele. Some need no code with their templates and drag-and-drop features, or they can allow for the input of HTML. The features that define the difference between WCM tools and website builders are the back-end, admin-facing capabilities. WCM tools can be helpful for marketing teams, lead generation for sales, data storage, and file organization by putting all of these functionalities in one place. Web content management systems can be used to solve a variety of problems frequently encountered by digital marketers. In their reviews, users reported establishing a blog presence, increasing web traffic, and designing and administering digital content without coding knowledge as three of the most significant business problems solved with web content management solutions. WCM tools can be used to increase impact within a company’s marketing efforts. Web content management software can allow for the creation of landing pages and analyze visitor traffic and data for specific marketing campaigns. Administrators can automate content publication and integrate the WCM tool with existing emails to simplify email marketing campaigns. Blogs have become an increasingly popular way to share content. Free from the confines of a main web page, blogs allow for a greater level of creativity and provide a new platform to connect with a target audience. Web content management tools greatly assist in the creation of a quality blog––this is mainly due to ease of content customization and the scalability features these solutions provide. Working alongside CMS tools, web content management software allows users to easily edit and manipulate digital aspects of a blog, giving multiple admins complete control over content and overall appearance. With autonomous blog power, fresh content with strategic SEO practices helps establish a credible platform, leading to higher-quality material and more page visits. Increasing web traffic is a top priority for many businesses. Web content management systems, coupled with CMS tools and specialized plugins, offer features that help boost SEO and create a stronger community around content using social media. Social media plugins help weave all forms of content together. Websites or blogs managed by a web content management system can be automatically generated into RSS feeds that not only allow for greater content cohesion, but can increase the number of subscribers and readers to a site. A common limiting factor for website and blog designers is lack of HTML or basic coding knowledge. Web content management systems help mitigate this problem with WYSIWYG editors and other tools specifically designed for non-coders. WCM tools with drag-and-drop functionality enable better ease of use and allow for greater customization with fewer pain points. Automated templates provided by WCM software provide users with a central hub for all types of content, allowing for consistency and brand establishment across all channels. ### Who Uses Web Content Management Software? Web content management (WCM) systems allow users with limited knowledge of web programming languages to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. Web content management software can be useful for any individual or company looking to create a website or blog painlessly. The goal of any web content management tool is to ensure users can easily create and publish content, even users without design or coding experience. Part of what makes web content management solutions so popular is their incredible ease of use. These systems are typically utilized by creative teams, digital marketers, and web developers, making the process of uploading and writing content simple. However, companies with content creators in multiple departments will often have access to a WCM to guarantee an efficient workflow. ### Web Content Management Software Features Web content management products can vary widely, but all of them have approximately the same base features at their core. These are features you can expect in most, if not all, web content management systems. **Content Authoring –** Drafting and publishing content is intuitive and non-technical. **Rich Text Editor –** Formatting content is straightforward and painless. **Versioning –** Keep track of incrementally changing versions of the same content. [**Plugins/Widgets/Apps**](https://www.g2.com/categories/web-content-management/f/plug-ins-widgets-apps) **–** Available gadgets and modules suit the needs of your site and are easily incorporated onto the page. [**Approval Process**](https://www.g2.com/categories/web-content-management/f/approval-process) **–** Can easily institute an approval routing process between authors and editors. [**Content Scheduling**](https://www.g2.com/categories/web-content-management/f/content-scheduling) **–** Easily schedule content to be published at a certain time and in a certain order. **Asset Management –** System allows the storage and management of rich media files. **Internal Search –** Able to search your content based on keyword, metadata, tags, etc. **Content Repository –** Content—both published and yet-to-be published—can be intuitively managed, edited, tagged, approved, and stored. #### Additional Web Content Management Software Features Plenty of web content management products have started offering additional features aside from the typical functionality expected. There is plenty of variation within WCM products, and these are examples of a few of the features we have seen offered by some. [**Prebuilt Templates**](https://www.g2.com/categories/web-content-management/f/breadth-of-pre-built-templates) **–** The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your web pages' needs. [**Mobile Templates**](https://www.g2.com/categories/web-content-management/f/mobile) **–** Effective mobile templates are available and easily customizable. [**Branding/Themes**](https://www.g2.com/categories/web-content-management/f/branding-themes) **–** Consistent design elements across sites (including personalized brand components) unites web pages into a coherent online presence. [**Customization**](https://www.g2.com/categories/web-content-management/f/customization) **–** The visual appearance of web pages can be easily customized to fit your site’s needs. [**User Community**](https://www.g2.com/categories/web-content-management/f/user-community) **–** The system has a large and interactive community of users. [**SEO**](https://www.g2.com/categories/web-content-management/f/seo) **–** Pagination, page headers and titles, meta tags, and URL structure all contribute to site SEO. **Flexible Navigation Structures –** Users are able to build out different and multiple taxonomies to store and index content. **User Access and Permissions –** The ability to grant access to select data, features, objects, etc., is based on the users, user role, groups, etc. [**Internationalization**](https://www.g2.com/categories/web-content-management/f/internationalization) **–** Enables users to view and interact with the same content in multiple languages. **Dashboard and Reports –** Access pre-built and custom reports and dashboards. **Application Programming Interface (API)/Integrations –** This specifies how the application communicates with other software. APIs typically enable integration of data, logic, objects, etc., with other software applications. [**Enterprise Scalability**](https://www.g2.com/categories/web-content-management/f/enterprise-scalability) **–** Provides features to allow scaling for large organizations or an expansive web presence. ### Potential Issues with Web Content Management Software The resources required to effectively maintain a digital brand aren’t cheap. Open-source implementations have the added cost of developer resources, which can be fulfilled in house or through contracted services. Even proprietary vendors with customer support often still require substantial resources to configure and troubleshoot the system. This cost persists for sites that need continual customization or recur when a firm decides to upgrade software versions. ### Software and Services Related to Web Content Management Software [**Digital asset management software**](https://www.g2.com/categories/digital-asset-management) typically integrates with web content management systems so marketers ensure a smooth lifecycle for assets from creation to publication. [**Website builder software**](https://www.g2.com/categories/website-builder) provides the same website templating, design, and publishing features as a web content management system. However, web content management systems tend to be better for web pages expecting lots of updates or uploaded content. [**Digital experience platforms (DXP)**](https://www.g2.com/categories/digital-experience-platforms-dxp) have been adopted by companies looking for more functionality than typically provided by a traditional web content management system. DXPs combine the functionality of a web content management system, a digital asset management system, a website builder, and an analytics tool.