Best SEO Tools with Rank Tracking Capabilities

How Many SEO Tools Products Does G2 Track?

Total Products under this Category: 1,131

Category Stats (Sep 2026)

  • Average Rating: 4.53/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Visibility (+7.4%) - Among all products in this category, Visibility recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank SEO Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 34,200+ Authentic Reviews
  • 1,131+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for SEO Tools

G2 Grid® for SEO Tools plotting products by satisfaction and market presence

Highlighted products: Semrush, Google Search Console, Birdeye, SE Ranking, Conductor, Ahrefs, BrightEdge, and Similarweb.

Underlying data: [Grid® JSON](https://www.g2.com/categories/seo-tools/grids.json?focus%5B%5D=semrush&focus%5B%5D=google-search-console&focus%5B%5D=birdeye&focus%5B%5D=se-ranking&focus%5B%5D=conductor&focus%5B%5D=ahrefs&focus%5B%5D=brightedge&focus%5B%5D=similarweb)

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia.

Average Rating: 4.4/5.0

Total Reviews: 3,930

How Do G2 Users Rate Semrush?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
  • SEO Auditing: 9.1/10 (Category avg: 8.6/10)
  • Content Insights: 8.5/10 (Category avg: 8.3/10)
  • Competitor Analysis: 9.0/10 (Category avg: 8.0/10)

Who Is the Company Behind Semrush?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 62% Small, 28% Medium

What Do G2 Reviewers Say About Semrush?

AI-generated summary from verified user reviews

Pros
  • Users value the powerful position tracking and diverse tools of Semrush, enhancing their SEO insights and strategies.
  • Users find Semrush to be exceptionally easy to use, especially for tracking SEO and social media analytics.
  • Users value the keyword research capabilities of Semrush, enhancing SEO strategies and optimizing content effectively.
  • Users value the keyword insights from Semrush, enhancing their content optimization and SEO performance effectively.
  • Users value the position tracking in Semrush for effectively monitoring search term performance and strategy development.
Cons
  • Users feel that Semrush is expensive, particularly for small businesses and individual proprietors with limited budgets.
  • Users find the high pricing of Semrush challenging, especially for small businesses and independent professionals.
  • Users find Semrush to be expensive, especially for small businesses and independent consultants with limited budgets.
  • Users find the pricing issues of Semrush frustrating due to complex payment processes and additional costly add-ons.
  • Users find the steep learning curve of Semrush challenging, especially for beginners navigating its complex features.

What Are Recent G2 Reviews of Semrush?

What Are G2 Users Discussing About Semrush?

Google Search Console

Google Search Console is a free web service by Google that enables website owners and webmasters to monitor, maintain, and troubleshoot their site's presence in Google Search results. It provides essential tools and reports to help users understand how their site is performing, identify and fix issues, and optimize content for better visibility. Key Features and Functionality: - Performance Monitoring: Analyze search traffic data, including impressions, clicks, and position in Google Search, to understand which queries bring users to your site. - Index Coverage Reports: Submit sitemaps and individual URLs for crawling, and review index coverage to ensure Google has the most up-to-date view of your site. - Issue Alerts and Fixes: Receive email notifications when Google identifies indexing, spam, or other issues on your site, and see which URLs are affected to address them promptly. - URL Inspection Tool: Obtain detailed crawl, index, and serving information about your pages directly from the Google index. - Enhancement Reports: Monitor and improve your site's performance with reports on AMP (Accelerated Mobile Pages), Core Web Vitals, and rich results. Primary Value and Solutions Provided: Google Search Console empowers website owners to enhance their site's visibility and performance in Google Search. By offering insights into search traffic, indexing status, and potential issues, it enables users to optimize their content, ensure proper indexing, and address problems that could affect their site's search ranking. This leads to improved user experience, increased organic traffic, and better overall site performance.

Average Rating: 4.7/5.0

Total Reviews: 510

How Do G2 Users Rate Google Search Console?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • SEO Auditing: 8.5/10 (Category avg: 8.6/10)
  • Content Insights: 7.8/10 (Category avg: 8.3/10)
  • Competitor Analysis: 6.1/10 (Category avg: 8.0/10)

Who Is the Company Behind Google Search Console?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • Twitter: @google
    31,899,995 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG

Who Uses This Product?

  • Who Uses This: Founder, Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 63% Small, 29% Medium

What Do G2 Reviewers Say About Google Search Console?

AI-generated summary from verified user reviews

Pros
  • Users value the valuable insights Google Search Console provides for monitoring and improving search performance effectively.
  • Users value the data accuracy of Google Search Console, allowing them to effectively track and optimize their website's performance.
  • Users value the comprehensive SEO insights provided by Google Search Console, enhancing their website performance and visitor engagement.
  • Users appreciate the keyword ranking insights from Google Search Console, enhancing their SEO strategies and website performance.
  • Users appreciate the user-friendly interface of Google Search Console, making navigation and searching effortless.
Cons
  • Users find the data limitations of Google Search Console restrictive, particularly with the 1000 rows export cap and retention period.
  • Users find the data inaccuracy frustrating, as updates are slow and not real-time, complicating timely SEO adjustments.
  • Users find the learning curve complex, often struggling with the interface and data interpretation during initial use.
  • Users find updates slow and reports challenging for beginners, wishing for clearer insights and faster data visibility.
  • Users find limited features in Google Search Console, with delayed data and restricted historical insights affecting analysis.

What Are Recent G2 Reviews of Google Search Console?

What Are G2 Users Discussing About Google Search Console?

SE Ranking

Your Search Ecosystem, Finally in One Place Search has fundamentally changed. The rankings, AI-generated answers, local visibility, brand mentions, and social signals that shape your digital performance no longer operate in isolation — and your data should not either. SE Ranking gives you a connected view of your search ecosystem so you can understand what is actually driving results, adapt as the landscape shifts, and walk into stakeholder conversations with clarity rather than approximations. Ecosystem-Level Insights Across Every Channel That Matters Your core SEO workflow is here: keyword research, technical site audits, backlink analysis, competitive intelligence, local SEO, and content marketing tools — accurate and built for teams that depend on them to make decisions, not just to report metrics. But where SE Ranking goes further is in connecting those SEO foundations to the wider channels now shaping your brand visibility. Your GA4 data flows in without friction, adding traffic context and user behavior data to how you read search and AI visibility signals — so you are not interpreting ranking movements in isolation from what is actually happening to your audience. SE Visible, an extension of SE Ranking, lets you look at that same data from a different perspective by adding brand and AI search visibility as an additional layer. Planable completes the picture on the content side with a collaborative social media management environment where teams plan, schedule, approve & publish across channels with multi approval workflows, and content calendar tools built for the way teams actually work. Together, these layers of data allow you to draw the kind of cross-channel correlations your leadership and clients are starting to ask for by name — and to see them in concrete terms. When your brand mentions in LLMs increase, does branded search traffic follow? Does social engagement move with your AI visibility? Those are the questions that separate LLM visibility that has genuine business impact from visibility that is simply vanity. SE Ranking gives you the data correlation layer to tell the difference, and to communicate that difference to the stakeholders who need to act on it. A Platform That Grows as Your Work Grows As AI reshapes how your audience finds you, your visibility tracking keeps pace. The AI Search Toolkit tracks your brand and domain visibility across AI Overviews, AI Mode, ChatGPT, Perplexity, and Gemini. You can benchmark against competitors, follow how your share of visibility shifts over time, and set up daily tracking to catch changes as they happen — not after the fact. When your workflows move beyond dashboards, the SE Ranking API moves with you — feeding your custom reporting pipelines, your BI environment, and whatever data infrastructure your team has built. And as AI-powered workflows become more central to how modern marketing teams operate, MCP (Model Context Protocol) support means your live keyword, backlink, competitor, and LLM visibility data is available directly inside AI assistants like ChatGPT, Claude, and Gemini — without manual export steps in between. The underlying datasets and algorithms are continuously refined. What you are looking at reflects the real and current state of search, not a lagging approximation. The Infrastructure to Navigate Complexity — and Prove Value of Your Work The hardest part of marketing in this environment is not just doing the work. It is making the complexity legible to the people who need to act on it — clients, executives, and boards who want to understand what LLM visibility is actually worth and where the ROI lies. SE Ranking gives you the reporting infrastructure to answer those questions with data rather than assertions. Your performance reviews become faster to run and easier to defend. Your strategic recommendations connect search and AI visibility to business outcomes, not just traffic numbers. White Label reporting, collaborative project management, and the Agency Pack's extended client seat and reporting capabilities give your operational foundation room to scale without scaling your overhead at the same rate. The search ecosystem is more complex than it has ever been. SE Ranking — together with SE Visible and Planable — is the platform that makes it legible, connected, and actionable, built for the teams responsible for making sense of it.

Average Rating: 4.7/5.0

Total Reviews: 1,529

How Do G2 Users Rate SE Ranking?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • SEO Auditing: 9.4/10 (Category avg: 8.6/10)
  • Content Insights: 8.4/10 (Category avg: 8.3/10)
  • Competitor Analysis: 9.0/10 (Category avg: 8.0/10)

Who Is the Company Behind SE Ranking?

  • Seller: SE Ranking
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Palo Alto, CA
  • Twitter: @SERanking
    10,769 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    238 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 86% Small, 11% Medium

What Do G2 Reviewers Say About SE Ranking?

AI-generated summary from verified user reviews

Pros
  • Users value the user-friendly interface of SE Ranking, making data tracking and website integration effortless.
  • Users appreciate the all-in-one SEO reporting solution of SE Ranking, finding it valuable and reasonably priced for agencies.
  • Users benefit from the efficient keyword research and AI result tracking features of SE Ranking for effective SEO strategies.
  • Users value the exceptional rank tracking capabilities of SE Ranking, enhancing their ability to monitor SEO performance effectively.
  • Users appreciate the comprehensive SEO reporting of SE Ranking, benefiting from its rich features and intuitive dashboards.
Cons
  • Users find the limited features of SE Ranking, including a lack of mobile-friendliness and localized keyword research, disappointing.
  • Users find SE Ranking expensive due to currency exchange rates and limitations in features based on subscription plans.
  • Users find usage limits on features restrictive, especially when managing multiple large SEO projects and local needs.
  • Users find the learning curve challenging, especially when navigating tools and content features in SE Ranking.
  • Users find the high costs of SE Ranking due to numerous paid add-ons to be overly aggressive and frustrating.

What Are Recent G2 Reviews of SE Ranking?

What Are G2 Users Discussing About SE Ranking?

Ahrefs

Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive research campaigns that drive impact. Whether you're making day-to-day decisions or defining your long-term digital strategy, Ahrefs delivers real-time insights that help you grow your brand's visibility and claim market share. Ahrefs in numbers: - #1 most active web crawler in the SEO industry and #2 worldwide (after Google) - #35 fastest supercomputer worldwide (Yep1) - Over 35 trillion external backlinks, the freshest backlink index in the industry - Over 110 billion keywords, and 28.7 billion have positive search volumes - Yep.com: our own privacy-first search engine

Average Rating: 4.5/5.0

Total Reviews: 671

How Do G2 Users Rate Ahrefs?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • SEO Auditing: 8.8/10 (Category avg: 8.6/10)
  • Content Insights: 8.2/10 (Category avg: 8.3/10)
  • Competitor Analysis: 9.1/10 (Category avg: 8.0/10)

Who Is the Company Behind Ahrefs?

  • Seller: Ahrefs
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Singapore
  • Twitter: @ahrefs
    171,771 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    213 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 62% Small, 30% Medium

What Do G2 Reviewers Say About Ahrefs?

AI-generated summary from verified user reviews

Pros
  • Users value Ahrefs for its valuable keyword research tools, providing essential metrics for effective SEO strategies.
  • Users appreciate the ease of use of Ahrefs, with an intuitive design suitable for beginners and quick setup.
  • Users appreciate the comprehensive toolset of Ahrefs, enabling efficient SEO work with reliable data and user-friendly navigation.
  • Users value the accurate and comprehensive backlink data provided by Ahrefs, enhancing their SEO strategies effortlessly.
  • Users appreciate the depth and accuracy of Ahrefs for comprehensive SEO insights and competitive analysis.
Cons
  • Users find Ahrefs to be expensive, especially for small teams and freelancers with limited budgets.
  • Users find that high costs of Ahrefs can limit access for small teams and freelancers, creating financial strain.
  • Users criticize the inaccuracy of PPC results and seek clearer guidance on optimizing for AI search.
  • Users find the limited features of Ahrefs frustrating, particularly regarding AI capabilities and pricing options.
  • Users report a challenging learning curve with Ahrefs, making it less beginner-friendly and more complex to navigate.

What Are Recent G2 Reviews of Ahrefs?

What Are G2 Users Discussing About Ahrefs?

BrightEdge

BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The BrightEdge platform is powered by a sophisticated deep learning engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge's thousands of enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California. BrightEdge's Enterprise grade technology brings together business and search intelligence to power digital performance. BrightEdge helps marketers discover new search and digital opportunities and understand the customer experience in macro and micro detail.

Average Rating: 4.4/5.0

Total Reviews: 834

How Do G2 Users Rate BrightEdge?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)
  • SEO Auditing: 8.7/10 (Category avg: 8.6/10)
  • Content Insights: 8.8/10 (Category avg: 8.3/10)
  • Competitor Analysis: 8.7/10 (Category avg: 8.0/10)

Who Is the Company Behind BrightEdge?

  • Seller: BrightEdge
  • Company Website:
  • Year Founded: 2007
  • HQ Location: Foster City, CA
  • Twitter: @brightedge
    19,190 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    627 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, SEO Specialist
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 39% Large, 39% Medium

What Do G2 Reviewers Say About BrightEdge?

AI-generated summary from verified user reviews

Pros
  • Users highlight the AI-driven recommendations of BrightEdge, enhancing SEO management and content strategy efficiency.
  • Users value the valuable insights from BrightEdge, aiding strategy and enhancing competitiveness in the evolving search landscape.
  • Users value BrightEdge for its customizable reporting and real-time insights, enhancing SEO strategies and client success.
  • Users appreciate the powerful content creation tools of BrightEdge, enhancing strategy and improving client competitiveness in SEO.
  • Users value the ease of use of BrightEdge, enabling efficient tracking and optimization of SEO strategies.
Cons
  • Users find the learning curve steep, requiring training to effectively use BrightEdge's advanced features and interface.
  • Users experience slow loading times with reports and data retrieval, impacting overall efficiency and user satisfaction.
  • Users find some features to be hard to locate intuitively, suggesting a need for improved navigation and additional capabilities.
  • Users find the data overload challenging, especially when managing multiple sites with limited team resources.
  • Users express concerns about the high costs of BrightEdge, citing it as a significant drawback to its value.

What Are Recent G2 Reviews of BrightEdge?

What Are G2 Users Discussing About BrightEdge?

Wincher

Wincher is your go-to SEO tool for growing your traffic and ranking to the top of the SERPs. With its easy-to-read dashboards, deeply intuitive interface and accurate data, Wincher gives you everything you need to build grow your search visibility and make decisions in no time. It takes less than 5 minutes to set up your account and gain access to: - Daily rank tracking - On-demand data update - Integration with Google Search Console & Looker Studio - Keyword research & keyword gap - Share of voice - Backlink profile explorer - Competitor tracking - On-page SEO checker - AI content outliner … and many more. Over 600,000 marketers and business owners trust Wincher. Get started with a 7-day free trial—no credit card required. wincher.com

Average Rating: 4.6/5.0

Total Reviews: 453

How Do G2 Users Rate Wincher?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)
  • SEO Auditing: 8.6/10 (Category avg: 8.6/10)
  • Content Insights: 8.1/10 (Category avg: 8.3/10)
  • Competitor Analysis: 8.5/10 (Category avg: 8.0/10)

Who Is the Company Behind Wincher?

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Photography
  • Company Size: 97% Small, 3% Medium

What Do G2 Reviewers Say About Wincher?

AI-generated summary from verified user reviews

Pros
  • Users find Wincher's ease of use remarkable, benefiting from its clear interface and daily guidance for SEO tasks.
  • Users appreciate the straightforward keyword tracking of Wincher, enabling easy updates and insightful daily reports.
  • Users appreciate the user-friendly interface of Wincher, making keyword tracking and SEO management effortless and efficient.
  • Users value the valuable insights provided by Wincher, which enhance their understanding of SEO performance and metrics.
  • Users find Wincher's intuitive interface and simple navigation make keyword tracking effortless and efficient for everyone.
Cons
  • Users find the high costs of Wincher challenging, especially freelancers and small businesses on tight budgets.
  • Users note the limited features on the free plan, which restricts access to more advanced options.
  • Users find the high pricing of Wincher limiting, wishing for more affordable options for smaller teams.
  • Users find the limited keyword options challenging, wishing for more comprehensive SEO features and guidance.
  • Users find the limited keyword suggestions on Wincher cumbersome and wish for more options before upgrading.

What Are Recent G2 Reviews of Wincher?

What Are G2 Users Discussing About Wincher?

Sitechecker

Sitechecker is an easy-to-use platform to measure, track, and improve your search visibility. It is a must-have toolkit for website owners, marketing agencies owners, SEO specialists, marketers, and product managers. More websites you working on, more time you spent on a daily routine when checking data from Google Analytics, Google Search Console, rank tracker, site crawler in different tabs. Sitechecker will reduce this time due to one dashboard with all important statistics for all websites. A few words about each of the tool inside the platform 1. Site Audit detects the issues that slow down your SEO growth and gives specific tips on how to fix them. 2. Site Monitoring collects a history of important SEO changes on the website and sends you email alerts when something critical happens. 3. Rank Tracker tracks your website rankings every day and helps to research how SERP changes for any keyword that is valuable for you. 4. Dashboard will give you a bird's eye view of all the main metrics of your project. 5. Insights provides you with different templates that you can use to analyze the website's data. 6. Backlink Tracker monitors backlinks and shows which one has lost or became non-indexable. 7. Google Analytics integration helps import traffic and transaction stats. 8. Google Search Console integration helps find search performance insights that are not available in Google Search Console by default. 9. On-Page Checker helps run a quick on-page SEO analysis for any page and find mistakes in the text content, links, images, meta tags, and page speed. 10. Link Strategy helps research competitors’ link building strategies.

Average Rating: 4.6/5.0

Total Reviews: 128

How Do G2 Users Rate Sitechecker?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • SEO Auditing: 9.3/10 (Category avg: 8.6/10)
  • Content Insights: 8.6/10 (Category avg: 8.3/10)
  • Competitor Analysis: 8.5/10 (Category avg: 8.0/10)

Who Is the Company Behind Sitechecker?

  • Seller: Sitechecker
  • Year Founded: 2014
  • HQ Location: Ukraine
  • Twitter: @Boosta
    8,249 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    646 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 89% Small, 6% Medium

What Do G2 Reviewers Say About Sitechecker?

AI-generated summary from verified user reviews

Pros
  • Users commend Sitechecker for its intuitive interface, making SEO analysis and performance improvement effortless.
  • Users find Sitechecker to be a powerful SEO optimization tool, effectively identifying website issues and enhancing performance.
  • Users appreciate the valuable insights from Sitechecker, enhancing their understanding of SEO performance and rankings.
  • Users appreciate the detailed and easy-to-understand reports from Sitechecker, enhancing their site's SEO effectiveness.
  • Users value the ease of use of Sitechecker, appreciating its intuitive interface for efficient SEO analysis.
Cons
  • Users note the high costs associated with Sitechecker, particularly challenging for smaller businesses needing flexibility.
  • Users find the lack of language support and limited advanced features hinder their overall experience with Sitechecker.
  • Users notice the slow loading times of Sitechecker, impacting their efficiency and overall experience during usage.
  • Users note the limited audit capabilities of Sitechecker, hindering effective disavowal of negative backlinks.
  • Users find the dashboard too cluttered, with excessive information and occasional slow loading times impacting usability.

What Are Recent G2 Reviews of Sitechecker?

What Are G2 Users Discussing About Sitechecker?

Moz Pro

Moz Pro: Smarter SEO Made Simple Moz Pro is an all-in-one SEO platform designed to help you grow your online visibility, drive high-quality traffic, and make confident, data-backed decisions—without needing to be a technical SEO expert. With intuitive tools and clear reporting, Moz Pro makes it easy to manage SEO across your website, track keyword performance, analyze competitors, and identify opportunities that can directly impact your bottom line. Target the Right Keywords Use Moz’s Keyword Explorer to uncover valuable keyword opportunities based on search volume, difficulty, and intent. Prioritize which terms to focus on, group them by topic, and build a content strategy around what your audience is actually searching for. AI-powered keyword suggestions and SERP analysis help ensure you're never flying blind. Track Performance with Confidence Moz Pro gives you real-time insights into how your site and content are performing in search. Monitor keyword rankings, visibility, domain authority, and backlinks across multiple sites—all from a clean, easy-to-navigate dashboard. Customizable reports keep stakeholders in the loop without the hassle of manual updates. Find and Fix SEO Issues Fast The built-in Site Crawl tool scans your website regularly to surface technical issues that could be hurting your rankings—like broken links, duplicate content, or missing metadata. You'll get clear guidance on what needs fixing and what to prioritize, so nothing slips through the cracks. See What Competitors Are Up To Moz Pro’s competitive research tools show you who you’re really competing with in search, what keywords they’re winning, and where their backlinks are coming from. Use this insight to strengthen your own strategy, find content gaps, and identify new link-building opportunities. Stay Ahead with Trusted Resources Moz Pro includes access to expert-level SEO resources, including Moz Academy courses, the industry-leading Moz Blog, and 24/7 online support. Whether you’re brushing up on best practices or tackling a new challenge, you’ll always have guidance at your fingertips. Flexible Plans for Every Stage From solo marketers to growing teams, Moz Pro offers scalable plans that grow with you—starting at just $39/month when billed annually. Moz Pro gives you clarity, control, and confidence in your SEO strategy. Whether you're optimizing content, fixing issues, or scaling your online presence, Moz Pro helps you get results—without complexity. Ready to take your SEO to the next level? Try Moz Pro free and see the difference.

Average Rating: 4.3/5.0

Total Reviews: 595

G2 Deal: G2 users save up to 25% on Moz Pro!

Save up to 25% on Moz Pro - the ultimate all-in-one solution for SEO success.

View this exclusive G2 deal

How Do G2 Users Rate Moz Pro?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)
  • SEO Auditing: 8.4/10 (Category avg: 8.6/10)
  • Content Insights: 7.5/10 (Category avg: 8.3/10)
  • Competitor Analysis: 8.4/10 (Category avg: 8.0/10)

Who Is the Company Behind Moz Pro?

  • Seller: Moz
  • Year Founded: 2004
  • HQ Location: Seattle, WA
  • Twitter: @moz
    530,901 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    367 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Specialist
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 57% Small, 32% Medium

What Do G2 Reviewers Say About Moz Pro?

AI-generated summary from verified user reviews

Pros
  • Users find Moz Pro's keyword research capabilities invaluable for tracking performance and planning effective web content.
  • Users appreciate the user-friendly interface of Moz Pro, which is intuitive and accessible for both beginners and experts.
  • Users commend the data accuracy of Moz Pro, highlighting its reliable metrics and insightful SEO analysis tools.
  • Users value detailed reporting from Moz Pro, enhancing their SEO efforts with automated and visually appealing insights.
  • Users appreciate the ease of use of Moz Pro, finding it simple to implement and navigate effectively.
Cons
  • Users find the limited keyword database and tracking features hinder their ability to explore opportunities effectively.
  • Users express concern over feature deficiencies in Moz Pro, citing limited data depth and slow updates as major drawbacks.
  • Users find the keyword tracking process inefficient, lacking automation and imposing limits that complicate management.
  • Users note the niche limitations of Moz Pro, particularly in keyword depth and specialized SEO features.
  • Users find the high costs of Moz Pro burdensome, especially with limited features compared to cheaper alternatives.

What Are Recent G2 Reviews of Moz Pro?

What Are G2 Users Discussing About Moz Pro?

AgencyAnalytics

AgencyAnalytics is the only reporting and insights platform built for marketing agencies. Prove your value to clients, win back the hours you lose to manual reporting, and keep more of the clients you've worked hard to earn. Connect every client's marketing channels into live, customizable dashboards and report on SEO, PPC, social media, email, call tracking, ecommerce, local, and more, with 85+ integrations in one place. Automate report creation and scheduling so polished, accurate updates go out on time without the manual work. Benchmark performance, spot trends early, and use AI-powered insights to walk into client calls already knowing what's working and what to fix. Everything is fully white-labeled for your agency, so clients get their own branded login to the web or mobile app. Whether you're an established agency or just getting started, AgencyAnalytics offers flexible pricing that scales as you grow. Try it risk-free for 14 days, no credit card required.

Average Rating: 4.7/5.0

Total Reviews: 452

How Do G2 Users Rate AgencyAnalytics?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)
  • SEO Auditing: 8.4/10 (Category avg: 8.6/10)
  • Content Insights: 7.6/10 (Category avg: 8.3/10)
  • Competitor Analysis: 7.8/10 (Category avg: 8.0/10)

Who Is the Company Behind AgencyAnalytics?

  • Seller: AgencyAnalytics
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Toronto
  • Twitter: @agencyanalytics
    4,047 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    118 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 88% Small, 8% Medium

What Do G2 Reviewers Say About AgencyAnalytics?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use in AgencyAnalytics, enjoying quick access to integrated data and responsive support.
  • Users love the time-saving features of AgencyAnalytics, allowing for quick data organization and seamless reporting.
  • Users commend the exceptional customer support from AgencyAnalytics, praising their responsiveness and tailored assistance.
  • Users commend the user-friendly interface of AgencyAnalytics, appreciating its ease of use and fast setup.
  • Users appreciate the seamless integration capabilities of AgencyAnalytics, enhancing data visibility and reporting efficiency.
Cons
  • Users are frustrated by the integration issues with various platforms, severely limiting functionality and support options.
  • Users note the limited features of AgencyAnalytics, impacting comprehensive analysis and integration capabilities for key platforms.
  • The learning curve for setting up and structuring dashboards in AgencyAnalytics can be challenging for users.
  • Users face a tricky reporting issue due to a steep learning curve and integration limitations affecting dashboard setups.
  • Users experience significant connection issues due to limited integrations and frequent disconnections, impacting overall functionality.

What Are Recent G2 Reviews of AgencyAnalytics?

What Are G2 Users Discussing About AgencyAnalytics?

Silktide

Silktide is an all-in-one platform for analyzing and improving websites. It combines tools for accessibility, content quality, marketing performance, legal compliance, and user behavior—making it easier for organizations to understand and enhance their entire web presence from one place. Silktide automatically scans your website and highlights issues across a wide range of areas: from broken links and slow-loading pages to inaccessible design elements, outdated content, and poor SEO. It also checks for GDPR compliance, cookie notices, and mobile responsiveness—giving teams a complete picture of what needs fixing, and how to fix it. Used by governments, universities, enterprises, and more, Silktide makes complex web standards easier to manage. Everyone from developers to marketers can see what matters to them via intuitive dashboards, role-specific recommendations, and scheduled reporting. Key features include: * Accessibility testing based on WCAG standards, with visual guides and easy-to-follow fixes * Content optimization covering spelling, grammar, readability, and link quality * SEO and marketing audits for metadata, discoverability, and keyword usage * Heatmaps and analytics to track how users interact with your pages—from clicks to scroll depth (requires installing a tracking script) * Performance insights around speed, mobile usability, and UX quality * Legal and compliance checks, including cookie notices and HTML validity Silktide also offers tools for workflow management, task assignment, and trend tracking, so teams can collaborate and demonstrate improvement over time. Most of the platform runs directly in the browser—setup is minimal, with just a small code snippet to be added to your site if you use our analytics and heatmaps functionality. Whether you run one website or manage hundreds, Silktide helps you understand what’s working, what isn’t, and how to make it better.

Average Rating: 4.8/5.0

Total Reviews: 288

How Do G2 Users Rate Silktide?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)
  • SEO Auditing: 8.8/10 (Category avg: 8.6/10)
  • Content Insights: 9.2/10 (Category avg: 8.3/10)
  • Competitor Analysis: 8.3/10 (Category avg: 8.0/10)

Who Is the Company Behind Silktide?

  • Seller: Silktide
  • Company Website:
  • Year Founded: 2001
  • HQ Location: United Kingdom
  • LinkedIn® Page: www.linkedin.com
    62 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Web Developer
  • Top Industries: Government Administration, Higher Education
  • Company Size: 43% Large, 35% Medium

What Do G2 Reviewers Say About Silktide?

AI-generated summary from verified user reviews

Pros
  • Users find the easy-to-use interface of Silktide enhances their overall experience and streamlines their workflow.
  • Users appreciate the exceptional support from the Silktide team, which greatly enhances their accessibility and website management experience.
  • Users praise the exceptional customer support from Silktide, specifically highlighting the effectiveness and responsiveness of their team.
  • Users value the ease of use and comprehensive accessibility tools provided by Silktide, significantly improving website compliance.
  • Users value the comprehensive accessibility features of Silktide, significantly enhancing website standards and user-friendliness.
Cons
  • Users express that complex usability may hinder quick mastery of Silktide, requiring additional time and effort to navigate.
  • Users find the absence of key features in Silktide frustrating, limiting efficiency and customization options.
  • Users struggle with difficult navigation, finding sections complex and workflows unclear, impacting overall user experience.
  • Users experience lack of clarity in communication and options, making the tool less efficient and user-friendly.
  • Users express frustration over limited features in Silktide, wishing for more flexibility and options tailored to their needs.

What Are Recent G2 Reviews of Silktide?

What Are G2 Users Discussing About Silktide?

Seobility

Seobility is your all-in-one SEO tool for better website rankings and getting cited in AI search engines: a professional SEO and AEO software suite, easy to use and competitively priced. Seobility provides a comprehensive Website Audit, Backlink Monitoring and Link-building Tools, as well as Ranking Monitoring. Additional tools like the TF*IDF Tool for content optimization and the Seobility Keyword Research Tool complete the all-in-one SEO software suite. On-page Website Audit: all linked pages of a website are crawled and errors or problems with the on-page optimization are collected and clearly displayed. Each analysis has detailed information and tips on how to solve problems and optimize. For a continuous website review and tracking of the optimization progress, regular crawls can be scheduled. Seobility provides a detailed report after each crawl and notifies the user in case of severe problems. Backlink Monitoring: detailed reports about a website's backlinks, anchor texts, referring domains etc. Furthermore, regularly updated reports on new and lost backlinks provide actionable insight into this part of off-page SEO. Competitor analysis and link-building recommendations complete this module and help you to improve your AI visibility. Ranking Monitoring: daily updated desktop and mobile Google ranking and AI Overview data for your keywords. Use advanced features like keyword tagging, e.g. to analyze categories, or localized results. Keep an eye on your competitors by monitoring their performance. Seobility SEO software is designed with clear a focus on quality and usability. Seobility is suitable for SEO professionals as well as SEO beginners.

Average Rating: 4.6/5.0

Total Reviews: 402

G2 Deal: G2 Seobility Deal - 14 days for free + 7%

🆓 Free 14-day trial for Seobility Premium 💎 Your best choice for SEO. G2 users get a 14-day Premium free trial and 7% discount afterwards.

Price: ~~$50 per month~~ → $46.50 per month

View this exclusive G2 deal

How Do G2 Users Rate Seobility?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • SEO Auditing: 9.0/10 (Category avg: 8.6/10)
  • Content Insights: 8.3/10 (Category avg: 8.3/10)
  • Competitor Analysis: 8.4/10 (Category avg: 8.0/10)

Who Is the Company Behind Seobility?

  • Seller: seobility GmbH
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Nuremberg, Germany
  • Twitter: @Seobility_net
    920 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    14 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 93% Small, 6% Medium

What Do G2 Reviewers Say About Seobility?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Seobility, finding it intuitive and accessible for beginners.
  • Users value the user-friendly interface of Seobility, appreciating its detailed insights for optimizing SEO performance.
  • Users appreciate the user-friendly interface of Seobility, providing clear insights for easy website optimization.
  • Users value the valuable insights provided by Seobility, facilitating effective website optimization and SEO monitoring.
  • Users value the straightforward and user-friendly design of Seobility, making SEO tools accessible and effective.
Cons
  • Users express concern over limited features in Seobility, particularly in data export and keyword research capabilities.
  • Users find Seobility too expensive, especially small firms and freelancers, questioning its value for the cost.
  • Users find limited features in Seobility's lower-tier plans, restricting data access and customization options.
  • Users find Seobility's SEO limitations frustrating, particularly with keyword checks and crawl restrictions in the free version.
  • Users experience difficult navigation in Seobility, often struggling to locate specific errors and understand technical recommendations.

What Are Recent G2 Reviews of Seobility?

Mangools

Mangools is an SEO toolset that's great for bloggers, affiliate marketers, SMEs or SEO agencies. It's particularly popular because of the design and ease of use. Key features include keyword research, competitor analysis, backlink analysis, rank tracking and SERP analysis. The toolset has a keyword tool that helps SEOs to see competitors' rankings for the top keywords, find keyword ideas with historical search volumes and trends. It includes search results for more than 50k locations so marketers can optimize the content on their websites accordingly and get more organic traffic. Marketers can use the SERP analysis tool to find out how hard it is to rank on the first page thanks to detailed SERP preview with authority metrics and SERP features that influence the click-through rate. The rank tracking tool comes with daily rankings, aggregate metrics that show the overall progress and with interactive shareable ranking reports. Backlink analysis can be done via their other tool that calculates the link strength, categorizes backlinks and shows a website preview to evaluate the potential of the referring websites. If you don't want to use the web apps they have a browser extension for Chrome and Firefox that use the key data from the tools.

Average Rating: 4.7/5.0

Total Reviews: 96

How Do G2 Users Rate Mangools?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.0/10)
  • SEO Auditing: 8.1/10 (Category avg: 8.6/10)
  • Content Insights: 7.7/10 (Category avg: 8.3/10)
  • Competitor Analysis: 8.0/10 (Category avg: 8.0/10)

Who Is the Company Behind Mangools?

  • Seller: mangools
  • Year Founded: 2014
  • HQ Location: Bratislava, SK
  • Twitter: @mangools_com
    9,335 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    40 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 87% Small, 6% Medium

What Do G2 Reviewers Say About Mangools?

AI-generated summary from verified user reviews

Pros
  • Users praise Mangools for its user-friendly interface, providing quick and efficient SEO solutions without complexity.
  • Users find the keyword ranking tracker intuitive and user-friendly, greatly simplifying their tracking and reporting processes.
  • Users value the affordability of Mangools, delivering essential SEO insights without breaking the bank.
  • Users value the ease of use of Mangools, appreciating its intuitive design for quick access to ranking data.
  • Users rave about the intuitive interface of Mangools, making keyword research and analysis accessible and enjoyable.
Cons
  • Users find the limited features of Mangools hinder competitive analysis compared to tools like SEMRush and Ahrefs.
  • Users note the geographical limitations of Mangools, as its database is restricted to Google only.
  • Users note the high costs as all tools are bundled, requiring payment for features they may not use.
  • Users find setup difficulties with Mangools compared to tools like SEMRush and Ahrefs, complicating competitive analysis.

What Are Recent G2 Reviews of Mangools?

What Are G2 Users Discussing About Mangools?

SpyFu

SpyFu is a competitive intelligence tool for SEO and PPC. You can search a domain to see all of the keywords it ranks for, their individual pages that rank, the ads it buys on Google, and its strongest competitors. What Does SpyFu Do? * Uncovers any website’s SEO and Google Ads strategies, including keywords, backlinks, and content. * Shows every keyword your competitors rank for—both paid and organic. * Offers deep keyword research with more individual keyword results than Semrush or Ahrefs. *Tracks historical data (19+ years) to reveal trends, wins, and missteps in search marketing. *Builds custom reports for SEO and PPC insights to improve or launch campaigns. SpyFu's self-serve features make it a widely-used keyword and domain research resource for digital marketers, SEO managers, entrepreneurs, in-house teams, and affiliates. SpyFu is a solid tool for people who are starting a campaign and those who are improving what is already in motion. *Keyword Research* People behave differently on search engine results pages, and SpyFu keyword tools help you keep up with those trends. Find the competition's SEO and PPC activity on any keyword, and get next-generation metrics that can help guide your campaigns. *SEO Research* Find a domain's top pages on the SERP. Track your rankings alongside your competitor's ranks on organic top keywords. *Paid Search Intelligence* Browse competitors' Google Ads and how they evolved so that tested, high-converting ads rise to the top. *Custom Reporting* PDF exports to download or send automatically *History* SpyFu's 19+ years of historic data is built into your results so you can see trends over time. Move on keyword trends, uncover ad copy changes, and learn content ideas that create successful search marketing campaigns. History also gives useful insights into what caused their rankings to grow (or fall). Mimic their best practices and avoid past mistakes. You can use this knowledge to build a better unique position in the market for your own brand.

Average Rating: 4.6/5.0

Total Reviews: 504

How Do G2 Users Rate SpyFu?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)
  • SEO Auditing: 8.6/10 (Category avg: 8.6/10)
  • Content Insights: 8.0/10 (Category avg: 8.3/10)
  • Competitor Analysis: 9.2/10 (Category avg: 8.0/10)

Who Is the Company Behind SpyFu?

  • Seller: SpyFu
  • Year Founded: 2005
  • HQ Location: Scottsdale, AZ
  • Twitter: @spyfu
    6,614 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    18 employees on LinkedIn®
  • Phone: (888) 201-0422

Who Uses This Product?

  • Who Uses This: Owner, Founder
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 73% Small, 21% Medium

What Do G2 Reviewers Say About SpyFu?

AI-generated summary from verified user reviews

Pros
  • Users value the insightful competitor analysis of SpyFu, enabling easy comparisons and data visualization for better strategy.
  • Users appreciate the competitor research capabilities of SpyFu, aiding in strategic insights and business growth.
  • Users find SpyFu to be incredibly user-friendly, enjoying its intuitive dashboard and easy data visualization.
  • Users love the comprehensive keyword research capability of SpyFu, enabling effective competitor analysis and data visualization.
  • Users find SpyFu to be an affordable option that delivers value for SEO and competitive insights.
Cons
  • Users face data inaccuracy issues, as some keywords lack data and niche categories are difficult to track.
  • Users experience incomplete data issues with SpyFu, causing frustration when tracking new competitor ads.
  • Users find the presentation of keyword information lacking as it requires extra clicks to access essential data.
  • Users are frustrated by the limited data availability for many keywords on SpyFu, impacting their analysis.
  • Users find the limited data access of SpyFu frustrating as essential metrics require extra clicks to view.

What Are Recent G2 Reviews of SpyFu?

What Are G2 Users Discussing About SpyFu?

Web CEO

WebCEO is a next-gen Internet Marketing platform that provides you with 24 powerful tools for keyword research, rank tracking, domain analysis, SEO audits, internal link analysis and backlink tracking, social media management (including insights from Facebook and LinkedIn), paid search management, competitor research and more. Web CEO's white-label features give digital agencies the freedom to customize reports and make them look professional.

Average Rating: 4.7/5.0

Total Reviews: 160

How Do G2 Users Rate Web CEO?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)
  • SEO Auditing: 9.3/10 (Category avg: 8.6/10)
  • Content Insights: 8.4/10 (Category avg: 8.3/10)
  • Competitor Analysis: 8.8/10 (Category avg: 8.0/10)

Who Is the Company Behind Web CEO?

  • Seller: WebCEO LLC
  • Year Founded: 2000
  • HQ Location: Sheridan, Wyoming
  • Twitter: @WebCEO
    9,477 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    51 employees on LinkedIn®
  • Phone: (866) 793-2236

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 87% Small, 10% Medium

What Do G2 Reviewers Say About Web CEO?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Web CEO, highlighting clear navigation and excellent customer support for beginners.
  • Users appreciate the convenient and user-friendly platform of Web CEO, offering essential SEO tools for efficient project management.
  • Users value the comprehensive rank tracking features of Web CEO, making SEO management efficient and insightful.
  • Users appreciate the user-friendly interface of Web CEO, finding it efficient for comprehensive SEO management.
  • Users value the detailed reporting of Web CEO, which simplifies SEO activities and enhances productivity through custom insights.
Cons
  • Users notice a slight learning curve when starting with Web CEO, especially for those less experienced with advanced features.
  • Users struggle with high costs and unpredictable pricing, making budgeting for Web CEO challenging and frustrating.
  • Users find the limited data from Web CEO frustrating, making it hard to fully understand their metrics and costs.
  • Users struggle with pricing issues as it's hard to predict costs and manage fluctuating fees effectively.
  • Users face unclear explanations regarding features and pricing, making it difficult to fully utilize Web CEO's capabilities.

What Are Recent G2 Reviews of Web CEO?

What Are G2 Users Discussing About Web CEO?

Serpstat

Serpstat, Search & AI Intelligence Platform. This is a vital tool for businesses seeking to achieve higher rankings and strengthen their online presence. The Serpstat toolbox contains over 50 powerful tools: - Recognize and assess key players in your market. - obtain top-tier, ranking-oriented content. - adopt industry best practices from frontrunners. - refine your paid campaigns. - generate or rework articles, produce meta tags, refine grammar and spelling, and extract keywords from text. A holistic search marketing platform that encompasses everything requisite for robust marketing expansion. SEO Insights with the Serpstat ChatGPT app: https://chatgpt.com/plugins/plugin_asdk_app_698b10719a688191b53a37692efb6d81

Average Rating: 4.6/5.0

Total Reviews: 455

How Do G2 Users Rate Serpstat?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)
  • SEO Auditing: 9.0/10 (Category avg: 8.6/10)
  • Content Insights: 8.6/10 (Category avg: 8.3/10)
  • Competitor Analysis: 8.9/10 (Category avg: 8.0/10)

Who Is the Company Behind Serpstat?

  • Seller: Serpstat
  • Year Founded: 2013
  • HQ Location: Odesa
  • Twitter: @serpstat
    4,307 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    60 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Founder
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 80% Small, 17% Medium

What Do G2 Reviewers Say About Serpstat?

AI-generated summary from verified user reviews

Pros
  • Users value the powerful advanced search capabilities of Serpstat, enhancing their SEO management and analysis efforts.
  • Users value the in-depth competitor analysis offered by Serpstat, enhancing their SEO team's strategic capabilities.
  • Users value the in-depth competitor analysis of Serpstat, enhancing their SEO strategies and team collaboration.
  • Users value the in-depth competitor analysis provided by Serpstat, enhancing their SEO team's effectiveness and strategy.
  • Users commend the responsive customer support of Serpstat, enhancing collaboration and product improvement for SEO teams.

What Are Recent G2 Reviews of Serpstat?

What Are G2 Users Discussing About Serpstat?