Moz currently represents one of the best alternatives for marketing. This platform provides several specialized tools to improve and create marketing strategies that will help position and improve your content writing, including choosing topics to write about and develop. Moz will also help you to improve and optimize your social network strategies, in short, there are many possibilities that this tool offers you to improve your marketing projects.
The power of MOZ is eradicated in a set of tools that I highly recommend:
MozBar: It is an extension available for Google Chrome, which helps you to evaluate the domain authority and the page authority, this information is essential to improve our web project.
Keyword difficulty: Gives you information about the difficulty of positioning keywords, and is one of MOZ's strong points.
Crawl test: This tool is designed for SEO practices and allows you to structurally and technically scan a website to determine the quality of all aspects related to search engine positioning, with this tool you can evaluate the titles, headers, goals, duplicate content and structure of a website.
Open Site Explorer MOZ: This tool available in MOZ allows you to analyze the links of your website, including the links of your competitors, which gives you a competitive advantage because you can analyze the link profile of your project.
The tools available in MOZ can be complex to use, they are not designed for beginners. Sometimes navigability can be uncomfortable because of the large amount of information it shows, so if you are going to use this tool you should study first. It can also be expensive for some small projects that want to scale and improve their sites.
MOZ allows you to evaluate, project and design a marketing campaign, all its tools are designed to provide valuable information that will determine the direction of your web strategy, as well as saving you a lot of time.