--- title: Moz Pro Reviews meta_title: 'Moz Pro Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 608 reviews by the users' company size, role or industry to find out how Moz Pro works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 608 scale: '5' date_modified: '2026-06-24' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Moz Pro Reviews **Vendor:** Moz **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.3/5.0 **Total Reviews:** 608 ## About Moz Pro Moz Pro: Smarter SEO Made Simple Moz Pro is an all-in-one SEO platform designed to help you grow your online visibility, drive high-quality traffic, and make confident, data-backed decisions—without needing to be a technical SEO expert. With intuitive tools and clear reporting, Moz Pro makes it easy to manage SEO across your website, track keyword performance, analyze competitors, and identify opportunities that can directly impact your bottom line. Target the Right Keywords Use Moz’s Keyword Explorer to uncover valuable keyword opportunities based on search volume, difficulty, and intent. Prioritize which terms to focus on, group them by topic, and build a content strategy around what your audience is actually searching for. AI-powered keyword suggestions and SERP analysis help ensure you're never flying blind. Track Performance with Confidence Moz Pro gives you real-time insights into how your site and content are performing in search. Monitor keyword rankings, visibility, domain authority, and backlinks across multiple sites—all from a clean, easy-to-navigate dashboard. Customizable reports keep stakeholders in the loop without the hassle of manual updates. Find and Fix SEO Issues Fast The built-in Site Crawl tool scans your website regularly to surface technical issues that could be hurting your rankings—like broken links, duplicate content, or missing metadata. You'll get clear guidance on what needs fixing and what to prioritize, so nothing slips through the cracks. See What Competitors Are Up To Moz Pro’s competitive research tools show you who you’re really competing with in search, what keywords they’re winning, and where their backlinks are coming from. Use this insight to strengthen your own strategy, find content gaps, and identify new link-building opportunities. Stay Ahead with Trusted Resources Moz Pro includes access to expert-level SEO resources, including Moz Academy courses, the industry-leading Moz Blog, and 24/7 online support. Whether you’re brushing up on best practices or tackling a new challenge, you’ll always have guidance at your fingertips. Flexible Plans for Every Stage From solo marketers to growing teams, Moz Pro offers scalable plans that grow with you—starting at just $39/month when billed annually. Moz Pro gives you clarity, control, and confidence in your SEO strategy. Whether you're optimizing content, fixing issues, or scaling your online presence, Moz Pro helps you get results—without complexity. Ready to take your SEO to the next level? Try Moz Pro free and see the difference. ## Moz Pro Pros & Cons **What users like:** - Users value the **keyword research capabilities** of Moz Pro, enhancing their SEO strategies and content planning. (11 reviews) - Users value the **user-friendly interface** of Moz Pro, making it accessible for both beginners and experts. (11 reviews) - Users value the **high data accuracy** of Moz Pro, which enhances their SEO strategies and decision-making processes. (9 reviews) - Users value the **detailed reporting** from Moz Pro, enhancing their SEO efforts with clear insights and customizability. (8 reviews) - Users appreciate the **ease of use** of Moz Pro, finding it simple to implement and navigate effectively. (8 reviews) - Users praise Moz Pro for its **intuitive interface** , making SEO metrics easy to understand, especially for beginners. (8 reviews) - Intuitive Interface (7 reviews) - SEO Optimization (7 reviews) - Users value the **valuable insights** provided by Moz Pro, enhancing their SEO strategies and improving search rankings. (7 reviews) - Training Benefits (6 reviews) **What users dislike:** - Users find the **limited features** of Moz Pro restrict keyword opportunities and necessitate careful prioritization. (8 reviews) - Users find **feature deficiencies** in Moz Pro, citing limited data depth and strict reporting limits as major drawbacks. (4 reviews) - Users find **keyword management insufficiently automated** , needing manual input, with restrictive caps and high associated costs. (4 reviews) - Users find **niche limitations** in Moz Pro's keyword database, making it difficult to target specialized industries effectively. (4 reviews) - Users find Moz Pro's **high costs** challenging, particularly for smaller businesses facing pricing and limited features. (3 reviews) - Inadequate Tutorials (3 reviews) - Integration Issues (3 reviews) - Users find **keyword issues** frustrating, noting difficulties in tracking and relevance across their marketing campaigns. (3 reviews) - Keyword Research (3 reviews) - Users find the **layout issues** of Moz Pro make it feel outdated and complicate the user experience. (3 reviews) ## Moz Pro Reviews ### 1. Exceptional Software But Too Complex For The Average User **Rating:** 3.5/5.0 stars **Reviewed by:** Rhiannon D. | Head of Marketing and Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Moz Pro?** The dashboard gives an instant overview and the keyword research tools are exceptional. The company is always working on enhancements - for example, it's leading in terms of helping one understand the impact of AI on search. **What do you dislike about Moz Pro?** Hard to get clear, unequivocal data about performance...too much interrogation and interpretation required. You need to me a Moz Pro expert to get the best out of it and marketers generally have too much going on to have the time to invest in becoming an expert. **What problems is Moz Pro solving and how is that benefiting you?** It's helped mostly with keyword analysis for website development and rank analysis. **Official Response from Miro Mustonen:** > Hi Rhiannon! Thank you for your review and for sharing both the highlights and challenges of your experience with Moz Pro. We’re so glad to hear that the dashboard overview and keyword research tools have been valuable in your website development efforts. We also appreciate your honest feedback around data clarity. We understand that actionable insights shouldn't require too much digging, and simplifying the path from data to decision is something we’re actively working on. Your input helps us continue to improve the experience for all users, from SEO experts to broader marketing teams. Thanks again for your thoughtful review, and for choosing Moz Pro as part of your toolkit! ### 2. Comprehensive, User-Friendly SEO Toolkit for All Levels **Rating:** 4.5/5.0 stars **Reviewed by:** Jake H. | Marketing Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Moz Pro?** I like how it's pretty robust and comprehensive with all the different tools it pulls together (keyword research, site audits, rank tracking, backlinks report, etc.). I also find it to be pretty user friendly and intuitive to use. Easy enough for beginners but robust enough for power users. **What do you dislike about Moz Pro?** The keyword database could be improved for finding long-tailed keywords in our niche. But other than that, there's not much I can think of to dislike about Moz Pro. **What problems is Moz Pro solving and how is that benefiting you?** It helps me identify and fix the technical SEO issues I may have with my website. It helps me zero in on a solid keyword strategy to help grow my online presence. It cuts down the manual reporting I used to have to do, which saves me time. It pulls multiple tools together into one spot, so I don't need to spread my efforts across multiple solutions. **Official Response from Miro Mustonen:** > Thanks so much for the review, Jake! We’re really ghappy to hear that you find the platform both comprehensive and easy to use. It’s especially rewarding to hear that Moz Pro is helping you streamline technical SEO, refine your keyword strategy, and save time by reducing manual reporting. Bringing all of those workflows together in one place is exactly the kind of value we aim to deliver. Thanks again for the thoughtful review. ### 3. Great Keyword Tools and Campaigns That Deliver **Rating:** 5.0/5.0 stars **Reviewed by:** Tim B. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Moz Pro?** I really like the keyword list tool, the keyword suggestions tool and also the campaigns. **What do you dislike about Moz Pro?** I don't like the way Moz always tries to upgrade you. **What problems is Moz Pro solving and how is that benefiting you?** It's finding my micro development business opportunities in what is a very busy marketplace. ### 4. Incredible, Up-to-Date Insights with a Strong Focus on Education **Rating:** 5.0/5.0 stars **Reviewed by:** Sean R. | Executive Consultant - Enterprise Platforms & Digital Transformation, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2026 **What do you like best about Moz Pro?** The incredible insights and up-to-date algorithm inclusions it takes into account really stand out, especially with how regularly the platform is updated to track, report, and generate optimization recommendations and insights. I also love the strong focus on education. **What do you dislike about Moz Pro?** not the strongest integration capabilities with third party and certainly back-office applications **What problems is Moz Pro solving and how is that benefiting you?** - keyword insights for demand and search volume insights and planning - visibility and seo performance reports on core serp organic listings - optimization tactics and recommendations fkr onsite content ### 5. Great suite of tools for SEO professionals and agencies **Rating:** 5.0/5.0 stars **Reviewed by:** Morgan B. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Moz Pro?** The automated reports that can be customized are so helpful. We run in-depth reports for our internal team and then send monthly reports for the client that show the most important insights. This way they are not inundated with unnecessary reporting and only see the high level overview of what is most important for people without SEO knowledge to understand; their rankings and visibility! This is also a very easy to use system with way more documentation and resources available. **What do you dislike about Moz Pro?** I would like to see a better way to group keyword rankings on reports so we can give statistics on primary keywords, secondary, etc. Most agencies add additional, harder to achieve keywords after the first year but you really need to give more value to achieving first page rankings on those keywords than the branded ones they may already be ranking for. It would help us show the work we've done and its value rather then grouping them all together. **What problems is Moz Pro solving and how is that benefiting you?** Moz helps us automate reporting and gives us an easy way to quickly see areas of improvement or concern. **Official Response from Miro Mustonen:** > Hi Morgan! Thank you for your detailed and thoughtful review! We're so glad to hear that Moz Pro's customizable automated reports are helping both your internal team and your clients stay focused on what matters most. We really appreciate your suggestion about better grouping keyword rankings by type. That’s a valuable perspective, especially for agencies needing to communicate the strategic impact of moving beyond branded terms. We’ve shared this with our product team as we continue working to improve reporting flexibility and transparency. Thanks again for choosing Moz Pro and for sharing how it supports your agency’s success. ### 6. Reliable SEO tool with excellent keyword research and tracking features **Rating:** 4.0/5.0 stars **Reviewed by:** Akash P. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Moz Pro?** Moz Pro offers one of the most intuitive interfaces in the SEO space, making it easy to navigate even for beginners. The keyword difficulty score is accurate and extremely helpful for prioritizing targets. Rank tracking and site audit reports are clear and actionable, and the link explorer is a great resource for backlink analysis. The real standout is the wealth of educational resources through Moz Blog and Moz Academy, which make it easy to stay updated on SEO best practices. **What do you dislike about Moz Pro?** Site crawling can be a bit slow compared to some competitors, and the backlink index isn’t as extensive as tools like Ahrefs or SEMrush. **What problems is Moz Pro solving and how is that benefiting you?** Moz Pro helps me identify the right keywords to target, track rankings over time, and run detailed site audits to uncover and fix SEO issues. It simplifies competitor analysis, allowing me to spot gaps in content and backlink opportunities. By using Moz Pro’s insights, I’ve been able to improve organic search visibility, prioritize high-value SEO tasks, and make data-driven decisions that result in consistent traffic growth. **Official Response from Miro Mustonen:** > Hi Akash! Thank you for the thoughtful and detailed review! We're thrilled to hear that Moz Pro’s intuitive interface, keyword research tools, and rank tracking have been valuable in helping you drive consistent organic growth. It's especially great to know that the Moz Blog and Moz Academy have supported your efforts in staying up to date with SEO best practices, we believe education is a powerful part of long-term success. We also appreciate your honest feedback regarding site crawl speed and the backlink index. These are areas we’re actively working to improve, and insights like yours help us prioritize where to focus our efforts to better serve marketers like you. Thanks again for choosing Moz Pro and for being a part of our community. We're proud to support your SEO strategy and look forward to continuing to grow with you. ### 7. Powerful SEO Tool with Solid Insights, but Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Diego B. | Corporate Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Moz Pro?** Moz Pro offers a user-friendly interface with clean data visualizations that make it easy to understand SEO metrics at a glance. The keyword research tool is robust, with keyword difficulty scoring and SERP analysis that help refine targeting strategies. I also appreciate the site crawl feature, which quickly identifies technical SEO issues and offers actionable recommendations. The educational resources, like Moz Academy, are a huge plus for sharpening SEO skills. **What do you dislike about Moz Pro?** While Moz Pro is feature-rich, its keyword database sometimes feels smaller compared to competitors, which can limit long-tail keyword opportunities. The rank tracking updates are slower than real-time tools, and some reports lack the level of granularity advanced users might want. The price point can be steep for smaller businesses given these limitations. **What problems is Moz Pro solving and how is that benefiting you?** Moz Pro helps me monitor keyword rankings, track competitors, and identify technical SEO issues before they impact search performance. Its site audits highlight crawl errors, missing tags, and broken links, allowing me to fix problems quickly and maintain site health. The keyword research tools make it easier to target high-value terms, which has improved my organic traffic quality. Overall, it streamlines SEO tasks into one platform, saving me time and providing a clear roadmap for improving visibility. **Official Response from Miro Mustonen:** > Hi Diego! Thank you for the thoughtful and detailed review! We're thrilled to hear that Moz Pro’s user-friendly interface, keyword research capabilities, and site crawl features have helped streamline your SEO workflow and improve the quality of your organic traffic. It's also great to know that Moz Academy has been a valuable resource for sharpening your SEO skills. We also truly appreciate your candid feedback. You're right—there’s always room to grow, especially when it comes to expanding our keyword database, improving update speed for rank tracking, and providing deeper granularity for advanced users. Your insights are incredibly helpful, and we’ve shared them with our product team as we continue to enhance the platform. Thanks again for your review and for choosing Moz Pro to support your SEO strategy. We’re grateful to be part of your toolkit. ### 8. A Solid, User-Friendly SEO Platform for Marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Aly W. | Senior Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Moz Pro?** What I appreciate most about Moz Pro is its comprehensive, all-in-one approach to SEO, wrapped in a user-friendly interface. For someone who needs a single tool to manage multiple aspects of their SEO strategy, Moz Pro is a great solution. The standout features for me are the Keyword Explorer, the Site Crawl, and the Link Explorer. The Keyword Explorer is intuitive and provides clear, actionable metrics like keyword difficulty and search volume. The new AI-powered features that group keywords by search intent are particularly useful, helping me quickly identify and target high-value phrases. This saves a lot of time that would otherwise be spent manually sorting through data. The Site Crawl tool is another huge plus. It automatically audits my website, flags technical SEO issues, and, most importantly, gives clear, prioritized recommendations on how to fix them. This is a game-changer, especially for a small team, as it removes the guesswork from technical SEO. The ability to re-crawl a site on demand to confirm a fix has been implemented is also a very welcome feature. Finally, the Link Explorer, which has been a core part of Moz for years, is excellent for backlink analysis. It's a reliable way to monitor my own link profile, check for lost links, and, with the Link Intersect tool, find new link-building opportunities by seeing who links to my competitors but not to me. **What do you dislike about Moz Pro?** While Moz Pro is a powerful tool, it does have some limitations that can be frustrating, especially for more advanced or large-scale users. My biggest frustration is with the data depth and update frequency. The keyword database, while good, often feels smaller compared to some competitors, which can make it challenging to find long-tail keywords in very niche industries. Additionally, the data can sometimes be slower to update, making real-time campaign performance analysis difficult. While the interface is generally user-friendly, some of the reporting limits on the lower-tier plans can be quite strict. For a growing website, it's easy to hit the page crawl or keyword report limits, which can force an upgrade sooner than anticipated. **What problems is Moz Pro solving and how is that benefiting you?** Moz Pro is solving key problems related to competitive analysis and website health, which are important for improving organic search performance. The competitive intelligence tools, such as True Competitor and Keyword Gap, help in identifying online rivals and discovering opportunities to outperform them. By analyzing a competitor's keywords and top-performing content, you can refine your own content strategy and close those gaps. The platform's site auditing capabilities are invaluable for cleaning up issues that prevent a site from ranking higher. The Site Crawl tool acts as a constant health monitor, automatically finding and flagging technical errors, broken links, and metadata issues. The clear, actionable recommendations make it easy to prioritize and fix these problems, ensuring a site is in the best possible shape for search engines. This helps maintain a strong online presence and drives more qualified traffic. **Official Response from Miro Mustonen:** > Hi Aly! Thank you for your incredibly detailed and insightful review! We’re thrilled to hear that Moz Pro is serving as a reliable, all-in-one platform for your SEO strategy, especially that tools like Keyword Explorer, Site Crawl, and Link Explorer are making a real impact for your team. It’s great to know that our newer features, like AI-powered keyword grouping by search intent, are helping you save time and identify high-value opportunities more efficiently. We're especially glad to hear that our site auditing tools and clear recommendations have removed guesswork from technical SEO, exactly what we aim for, particularly for leaner teams. We also truly appreciate your candid feedback on areas for improvement. Expanding keyword database coverage, increasing data update frequency, and making plan limits more flexible are all things we’re actively evaluating. Your comments are incredibly valuable as we continue to enhance the platform to better serve marketers at every stage of growth. Thanks again for taking the time to share your experience and for trusting Moz Pro to support your SEO goals. ### 9. Moz Is Great for Monitoring Local Search Trends Across Our Multi-Location Business **Rating:** 4.0/5.0 stars **Reviewed by:** Samantha K. | Digital Media Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Moz Pro?** Moz Pro makes it easy to monitor keyword performance across multiple service areas. We manage 35+ physical therapy clinics in a region where local terminology matters, and Moz’s location-specific tracking has been one of the most helpful features. The interface is clean, intuitive, and gives us quick visibility into which keywords are improving, which ones need attention, and how our content is performing over time. We also like the visibility score and SERP feature insights for evaluating the true impact of content beyond just position. **What do you dislike about Moz Pro?** The biggest limitation is the 300 keyword cap, especially since local and national versions of the same keyword each count separately. This means we have to prioritize carefully and frequently rotate keywords in and out. The site audits also feel a bit surface-level, sometimes missing known issues. And while backlink tracking exists, it doesn’t feel as deep or actionable as tools like Ahrefs. We also wish there were more integration options with tools like RankMath or WordPress to streamline reporting and automation. **What problems is Moz Pro solving and how is that benefiting you?** Moz helps us track keyword performance across local markets, identify high-impression/low-click opportunities, and make informed decisions about new blog topics and reoptimization. It’s also helped justify content improvements to leadership and track the ROI of our SEO strategy over time. We rely on it to monitor how each clinic location is performing in search and to make adjustments based on real ranking data. **Official Response from Miro Mustonen:** > Hi Samantha! Thank you so much for the comprehensive review! We’re thrilled to hear that our location-specific tracking and keyword visibility tools are making a real impact across your 35+ physical therapy clinics. It’s great to know the clean interface and insights like visibility score and SERP features are helping you make data-driven decisions and demonstrate value to leadership, exactly what we aim for! We also really appreciate your constructive feedback. We understand how the 300 keyword cap can feel limiting, especially with the local nuances you're managing. Likewise, your points about site audits, backlink tracking depth, and integration needs (like RankMath and WordPress) are well taken. Your input helps us prioritize what matters most to users like you. Thanks again for sharing your experience, we’re proud to support your team and your clinics' growth in search! ### 10. Moz Pro. The better way to SEO **Rating:** 5.0/5.0 stars **Reviewed by:** David L. | Founder/CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Moz Pro?** Moz Pro provides weekly reports on the performance of my website, offering insights such as broken links and other SEO related metrics. I specifically mention broken links because, for those less familiar with search engine optimization, they can significantly impact organic rankings. When a page contains links to external resources that become inactive-often due to the source being removed or an organization discontinuing the URL - Google’s search algorithms may interpret the site as less reliable. This can gradually result in a drop in search visibility and rankings. Maintaining updated, working links is crucial to preserving your site's credibility and authority in the eyes of search engines. **What do you dislike about Moz Pro?** Overall, I don't have anything negative to say about Moz Pro. **What problems is Moz Pro solving and how is that benefiting you?** Update metrics on the health of my SEO components. **Official Response from Miro Mustonen:** > Hi David! Thank you for the fantastic review and for highlighting how Moz Pro supports your SEO efforts! We're so glad to hear that the weekly reports and site health insights, especially around broken links, are helping you stay proactive and protect your site's credibility. Your explanation of how broken links impact rankings is spot-on, and we appreciate how clearly you’ve laid it out. It’s great to see Moz Pro helping you stay ahead of those issues and maintain strong SEO performance. We’re also truly grateful for your positive feedback overall. Thanks again for choosing Moz Pro and for sharing your experience, we’re proud to support your business. ### 11. Moz Pro Puts the Key in Keywords! **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas L. | Director, Media & Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Moz Pro?** Been working with Moz since the SEO Moz Days - love the keyword explorer and use it regularly and the site crawl functionality, helping identify some of our little issues that affect SEO. **What do you dislike about Moz Pro?** I wish it would integrate better with some of the other SEO tools we use, that is a bit frustrating - wish they played in the sandbox better with others. **What problems is Moz Pro solving and how is that benefiting you?** SEO has been a struggle. We did an audit and came across a number of issues that affected our sites SEO. Moz Pro helps us identify those issues and correct - as well as improve our work process in order to improve SEO. We're also utilizing the SEO Local functionality to help with our local listings and one source of truth. **Official Response from Miro Mustonen:** > Hi Thomas! Thank you for your long-standing support — from the SEOmoz days to today, we’re honored to have you with us! We're thrilled to hear that Keyword Explorer and Site Crawl continue to be valuable tools in your SEO workflow, and that Moz Pro has helped surface and solve critical SEO issues across your site. We also really appreciate your feedback on integrations. You're right, smoother collaboration between tools can make a big difference, especially in larger enterprise environments. This is something we’re actively thinking about, and your input helps guide those efforts. Thanks again for the thoughtful review and for trusting Moz Pro to support your SEO and local search goals. We’re excited to keep growing with you! ### 12. Moz Pro SEO Tool Review **Rating:** 5.0/5.0 stars **Reviewed by:** Gurunath J. | Search Engine Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2025 **What do you like best about Moz Pro?** It has the some of the best features compared to other SEO tools. Features such as rank checker, domain overview, competitive research, link research, etc. are very handy for an SEM Specialist. It is very easy to use and implement. As an SEM specialist, I use it frequently and almost daily. **What do you dislike about Moz Pro?** There is nothing to dislike. It is one of the best SEO tools . **What problems is Moz Pro solving and how is that benefiting you?** Comprehensive website audit has become way simpler and accurate thanks to Moz pro. Keyword research is so detailed and insightful which eventually helps in creating the campaign strategies. Link research has made link building easier and hassle-free. **Official Response from Miro Mustonen:** > Hey Gurunath! Thanks so much for the review! We're glad to hear Moz Pro is helping with your daily workflow—especially with audits, keyword research, and link building. It’s great to know the tools are making your job easier. Appreciate your support! ### 13. Quick Dashboard for Multiple Sites **Rating:** 5.0/5.0 stars **Reviewed by:** Devin M. | Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Moz Pro?** I like the dashboards for quick end of month, quarter and yearly reporting across all of our sites. I also appreciate the critical alerts and lists of page improvements. As a really lean team, that lets us triage where to spend our time and more than once has flagged issues that we weren't aware of before they became bigger problems. **What do you dislike about Moz Pro?** They only thing I dislike is that I never have time to implement all of the suggestions in a more timely manner. I have to let some fires burn while we address other things. **What problems is Moz Pro solving and how is that benefiting you?** It's helping us optimize our pages and sites with minimal effort. Without MOZ we'd have to outsource to a separate vendor or just suffer through. **Official Response from Miro Mustonen:** > Hi Devin! Thank you for the great review! We’re so glad to hear that the dashboards, reporting tools, and critical alerts are making a meaningful difference for your team, especially with multiple sites to manage and limited resources. It's exactly what we aim to deliver: clarity and impact without the heavy lift. We totally understand the challenge of having more insights than time, triaging priorities is a constant in lean teams. We're honored that Moz Pro is helping you stay ahead of issues and avoid outsourcing, and we’ll keep working to make our recommendations even easier to act on. Thanks again for being part of the Moz community and for sharing your experience! ### 14. Great for SEO Insights, Minor Tweaks Needed **Rating:** 3.5/5.0 stars **Reviewed by:** Dave C. | Senior Copywriter, Lifecycle, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Moz Pro?** I appreciate Moz Pro's ability to provide a high-level overview of my website's visibility, which is simple enough for someone with basic SEO knowledge to grasp. The search visibility graph and month-over-month changes are particularly helpful. I find the keyword gap analysis tool to be a valuable feature. The competitive pricing and straightforward feature set make it easy to understand and appealing, even if I'm considering buying it for the first time. **What do you dislike about Moz Pro?** I find the keyword tracking process to be insufficiently automated, requiring manual input of keywords. It would be more efficient if the product could automatically track and display terms that sites are ranking for. Additionally, the pricing structure is not ideal as keyword tracking is priced in buckets rather than being included in the Moz Pro subscription. **What problems is Moz Pro solving and how is that benefiting you?** Moz Pro provides a high-level overview of website visibility, tracks client metrics over time, and is user-friendly for those with basic SEO knowledge, benefiting both my business and clients. **Official Response from Miro Mustonen:** > Hi Dave! Thank you for sharing your thoughtful feedback! We’re so glad to hear that Moz Pro’s search visibility graph, keyword gap analysis, and overall usability are helping you and your clients stay informed and make strategic SEO decisions. That’s exactly what we aim to deliver. We also really appreciate your constructive suggestions. Automating keyword tracking and evolving how keyword limits are structured are both areas we continue to explore. Your feedback reinforces how important these enhancements are for delivering even more efficiency and value. Thanks again for being part of the Moz community and helping us improve with your insights! ### 15. Simple. Powerful, Valuable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Moz Pro?** I've been using Moz Pro for more than a decade. It's the simplest SEO tool that I've used. Other tools I have used include Screaming Frog and SEMRush. I'll note that I'm not a technical SEO -- I've always relied on dev resources for that. For what I need, however, Moz is perfect. It helps me optimize every page of my website based on data, provides excellent tracking and reporting, helps with link building, and makes it easy to identify and fix crawl errors. Setup is a breeze, so you can get up and running in a short amount of time. **What do you dislike about Moz Pro?** The only thing I'd say I dislike about Moz Pro is its application to technical SEO. That's not something I personally use it for, but I know that tools like SEMRush and Screaming Frog have more niche functionality that goes beyond that of Moz. **What problems is Moz Pro solving and how is that benefiting you?** Moz Pro helps me conduct keyword research, which I use to optimize my website's content -- title tags, headings, keyword use in copy, image file names and alt tags, schema markup, etc. I also use this data to inform our campaign strategy on Google Ads and Microsoft Ads. That data has immense value for our blog and email strategy, as well. The weekly digest emails help me stay on top of my site's health, alerting me to changes in rankings, crawl errors, opportunities, and more. Simply put, it's the simplest, most powerful SEO tool I have used in my career. **Official Response from Miro Mustonen:** > Thank you so much for your kind words and for being a long-time Moz Pro user, we’re honored to have supported your SEO journey for over a decade! It’s fantastic to hear that Moz Pro continues to meet your needs, especially when it comes to on-page optimization, tracking, link building, and ease of use. We’re especially glad to know that the setup process and weekly digest emails help keep things efficient and actionable for you. We also appreciate your honest feedback around technical SEO capabilities. While Moz Pro is designed to be accessible and user-friendly, we understand the need for deeper niche features in certain cases, and your insights help us evaluate how we evolve the platform moving forward. Thanks again for your continued trust in Moz. We’re proud to be part of your SEO and digital strategy toolkit! ### 16. Easiest SEO Tool for Overall Needs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Moz Pro?** As a nonprofit, we needed something simple to track rankings, do keyword research, monitor and forward technical issues, and keep an eye on competitors. This is the most straightforward tool we found, and has room for colleagues to grow and explore SEO as needed. The weekly update emails are the best and a good reminder for our team to check up on rankings and possible issues. **What do you dislike about Moz Pro?** I think we probably don't take advantage of as many features as we could, not having a dedicated SEO colleague, but that is no fault of Moz Pro. **What problems is Moz Pro solving and how is that benefiting you?** Check rankings in a systematic way, rather than colleagues trying to google keywords (logged in of course) to see where we're at. We've increased our traffic from google search and chatgpt a lot over the last year especially (using Moz Pro for over 2 years). **Official Response from Miro Mustonen:** > Thank you so much for your thoughtful review, and for trusting Moz Pro to support your nonprofit’s SEO efforts! We’re thrilled to hear that Moz Pro has helped simplify keyword tracking, technical monitoring, and competitor insights for your team. It’s especially rewarding to know the tool is accessible for colleagues who are newer to SEO and that the weekly update emails are keeping things on track. That’s exactly the kind of impact we aim to have. It’s totally understandable not to tap into every feature without a dedicated SEO specialist, and we’re here whenever you’re ready to explore more. Our team is always working to make Moz Pro as approachable and scalable as possible, no matter your team size or structure. Congratulations on the growth in search traffic, we’re honored to be a part of your success! ### 17. Helpful for inexperienced SEO managers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Moz Pro?** There are a lot of metrics gathered within the dashboard. I try to check in daily, if not weekly to look at the insights provided. The user interface is easy to manage although it can be overwhelming at times. I'm still working through some of the tutorial videos to find my way around. **What do you dislike about Moz Pro?** Probably the overwhelming amount of data and not initially knowing what to do with it all. I'm inexperienced with SEO, but it's on my plate for the company. Moz Pro lets me think I'm understanding more than I did before. **What problems is Moz Pro solving and how is that benefiting you?** I was working completely blind in terms of enhancing our websites for SEO purposes. While I still don't understand as much as I need or want to, Moz Pro is at least giving me a starting off point with information that I didn't have before. **Official Response from Miro Mustonen:** > Thank you so much for your honest and thoughtful review. We’re really glad to hear that Moz Pro has been a helpful starting point as you take on SEO responsibilities, especially when it’s not your primary background. It's great to know the dashboard and insights are giving you more confidence and visibility into your website’s performance. We completely understand that SEO can feel overwhelming at first, especially with so much data at your fingertips. That’s why we’re always working to improve our onboarding resources and make it easier to know where to start and what to prioritize. We’re glad you're finding the tutorial videos helpful and encourage you to continue exploring Moz Academy—they’re designed exactly for situations like yours. Thanks again for choosing Moz Pro. You’re making meaningful progress, and we’re proud to be part of your SEO journey! ### 18. A great all-round SEO tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Moz Pro?** Moz Pro is good at covering all the right things, covering performance and a view of competitors. Moz Pro is good for taking discovery where you want it to. The dashboard aspect is very helpful **What do you dislike about Moz Pro?** Moz Pro doesn't show all of the possibilities and potential of the tool - and how to take better advantage of info. **What problems is Moz Pro solving and how is that benefiting you?** Moz Pro helps to show performance and areas for improvement. The fact that it shows this against competitors helps to decide where the actions should be made. Search is a fast-paced industry, and as Google changes, as Bing changes, as AI has become part of the tapestry it's a challenge to keep up. Tools need to keep pace also, and Moz should be delivering tools that both use AI, and show how AI affects traffic behaviour and visibility. **Official Response from Miro Mustonen:** > Thank you for taking the time to share your feedback, we’re glad to hear that Moz Pro is helping you stay on top of performance, uncover new opportunities, and make informed decisions with competitive insights. It’s great to know that the dashboard and discovery features are supporting your workflow. We also really appreciate your perspective on where we can do better. You're absolutely right, SEO is evolving rapidly, especially with the rise of AI, and it’s critical that tools not only keep up but also help users clearly understand what’s changing and why. We’re actively working on ways to make more of our capabilities, and AI-driven insights easier to access and apply. Thanks again for your thoughtful review and for trusting Moz Pro to support your SEO efforts in such a dynamic landscape. ### 19. Use it daily as part of our SEO journey for the business **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Printing | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Moz Pro?** Moz Rank Checker would be one of our daily Gotos. It gives a great insight into where our various print products and ranges sit within the Organic listings, and this dictates a proportion of changes within PPC and Merchant Center ads. **What do you dislike about Moz Pro?** The table-based interview that isn't yet Responsive throughout the majority of the Moz site (still as of Sept 2025) is a pain still waiting on the re-engineering whole Sections within their site continually. Our favourite Rank Checker section hasn't reached re-engineering yet, but we're looking forward to the day when their Dev team gets it all finished. **What problems is Moz Pro solving and how is that benefiting you?** Rank Checking, On Page Grader, Link Research, and Keyword Research are all masterfully solved with using Moz. **Official Response from Miro Mustonen:** > Thanks so much for your review. We’re happy to hear that Moz Pro has become a daily part of your SEO strategy, especially in tracking the visibility of your print products through the Rank Checker! We also truly appreciate your candid feedback about the table-based interface and responsiveness across the site. Your patience means a lot, and your feedback helps us prioritize what matters most to users like you. It’s great to know that tools like On-Page Grader, Link Research, and Keyword Research are delivering strong value to your business. If there's anything we can do to support your journey further, please don't hesitate to reach out. ### 20. Easy to Use for All Marketing Experience Levels! **Rating:** 5.0/5.0 stars **Reviewed by:** Victoria B. | Office Manager, Telecommunications, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Moz Pro?** The entire platform is very easy to use. From clickable dashboards, to helpful articles to suggestions! I love that you can also build out custom reporting/schedules to have automatically sent to the right people in your business. **What do you dislike about Moz Pro?** I do however wish there was one single curriculum to train a new hire on the software. there is training but it's not all housed in the same course. **What problems is Moz Pro solving and how is that benefiting you?** MOZ Pro helps with your SEO along with competitor analysis. The easy to use features allow for anyone from beginner to pro marketing level to see how your company is truly performing! **Official Response from Miro Mustonen:** > Hi Victoria! Thank you for the kind words and for highlighting how accessible Moz Pro is across different experience levels — that’s exactly what we aim for! We're so glad the intuitive dashboards, helpful content, and custom reporting features are making a real difference for your team. We also appreciate your feedback about training resources. Have you tried our 30 days of SEO course? https://academy.moz.com/30-days-of-seo Thanks again for taking the time to share your thoughts. ### 21. Used MOZ for about 15 years and I Love it! **Rating:** 5.0/5.0 stars **Reviewed by:** Peter V. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2021 **What do you like best about Moz Pro?** Because I've used it for so long, I do still really like it. After a period where there wasn't a lot of investment in the platform, Moz did start to fall behind the other platforms quite significantly, however the developments they have rolled out over the last year or so have been very good and I do feel the platform is relevant again **What do you dislike about Moz Pro?** Sometimes can suffer reliability issues and crawling via dynamic IP's can be problematic **What problems is Moz Pro solving and how is that benefiting you?** SEO & Content Issues New competitive analysis is very good As is the keyword tool I do still like the crawl **Official Response from Miro Mustonen:** > Hi Peter! Thank you for your incredible loyalty over the past 15 years — it truly means a lot to us! We're especially glad to hear that the recent improvements to Moz Pro have brought the platform back into alignment with your needs and expectations. It's great to know that features like the competitive analysis and keyword tool are delivering value for your SEO and content efforts. We also appreciate your candid feedback about past reliability concerns and challenges with crawling via dynamic IPs. We’re continuously working to strengthen platform stability and improve technical performance, and insights like yours help guide those efforts. Thanks again for sticking with us and for sharing your honest perspective — we’re excited to keep evolving with you. ### 22. Moz has powered my business for over a decade **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas B. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Moz Pro?** I use Moz Pro every single day in my SEO agency. Great for explaining completed or upcoming works to clients, particularly On-Page Grader reports for demonstrating improvements in content relevancy on a given keyword. Campaign tracking also helpful, particularly for catering to client-requested keyword lists. Lots of great backlink analysis available to weigh up and demonstrate value of placements to clients. Overall, a very comprehensive suite of tools that serves me well for all SEO clients, particularly when combined with Google Search Console and Analytics data. **What do you dislike about Moz Pro?** Keyword Checker tool can't be used in bulk. Every keyword has to be entered manually, which is frustrating. **What problems is Moz Pro solving and how is that benefiting you?** Mainly explaining the substance and value of SEO work to clients, which is always one of the greatest challenges faced in an SEO agency environment. **Official Response from Miro Mustonen:** > Thank you, Thomas, for your thoughtful and detailed review and for being a loyal Moz Pro user for over a decade! We're thrilled to hear that our tools have been a consistent part of your agency’s success and client communication. It’s especially great to know that the On-Page Grader and backlink analysis features are helping you clearly demonstrate SEO value to your clients. We completely understand the frustration with the manual input in the Keyword Checker tool, and your feedback is incredibly valuable. Our product team is always working on ways to improve usability and efficiency, and bulk keyword analysis is a request we’ve heard from others as well — it’s definitely on our radar. Thanks again for taking the time to share your experience and for trusting Moz Pro to power your SEO work. ### 23. Very good all-around SEO tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Moz Pro?** Great tools for competitive research. Tools to examine your site for technical issues are nice as well. SEO and keyword search tools are robust and easy to use, much easier to use than the free Google tools. The training tools are top-notch, best in class. Very intuitive interface. **What do you dislike about Moz Pro?** The tools that show issues with your web page need more depth and better explanation. Some of the issues it finds are very obscure and I need to Google the issue to determine if it's something to care about. Needs a "I don't care about this specific issue, so please ignore it from now on" tag. **What problems is Moz Pro solving and how is that benefiting you?** Putting together a lot of SEO and other web page tools in one place with a convenient and intuitive dashboard and user interface. **Official Response from Miro Mustonen:** > Thank you for your thoughtful review and for highlighting the strengths you’ve found in Moz Pro! We're especially happy to hear that the competitive research tools, keyword search features, and training resources have stood out to you, and that the interface is working well for your needs. We also appreciate your honest feedback about the technical issue reporting. Our product team will take that under consideration. Thanks again for sharing your experience! ### 24. Great Service! Have used Moz for Years... **Rating:** 5.0/5.0 stars **Reviewed by:** Wayne D. | Founder & Chief Growth Badass, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Moz Pro?** Moz is a great tool for being able to QUICKLY get a thorough overview of a website's backlink profile and health - and, you can dive deeper as you wish! There customer support is also GREAT - always happy to help and resolve queries. **What do you dislike about Moz Pro?** Nothing really! They provide a solid tool that works well! **What problems is Moz Pro solving and how is that benefiting you?** Analysing Backlink profiles before / as we put together marketing plans & proposals. It gives us quick an easy overviews of backlink health! **Official Response from Miro Mustonen:** > Thank you for the fantastic feedback, Wayne! We’re thrilled to hear that Moz Pro has been a reliable tool for your backlink analysis and marketing plans over the years. It's great to know our customer support team has been able to assist you effectively. ### 25. A good asset to our team **Rating:** 4.0/5.0 stars **Reviewed by:** Sam A. | Head of eCommerce, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Moz Pro?** Moz allows us to track the movement of our primary keywords over a longer time range, which can show us which direction we should put our efforts. The keyword difficulty is useful, and the related keywords help find missed opportunities. **What do you dislike about Moz Pro?** The interface isn't as flashy as SEMrush or some of the other tools out there. **What problems is Moz Pro solving and how is that benefiting you?** We were using keywords which we would track at any given time, there was no longer term tracking in our keyword processes. **Official Response from Miro Mustonen:** > Thank you for sharing your experience and for making Moz Pro a part of your eCommerce strategy. We’re glad to hear that long-term keyword tracking and our keyword research features have been valuable in guiding your team’s efforts and uncovering new opportunities. We also appreciate your feedback on the interface — while we focus heavily on functionality and data accuracy, we agree that usability and visual appeal matter too. We’ll be sure to pass your comments along to our product team as we continue improving the platform. Thanks again for taking the time to review Moz Pro and for your thoughtful insights! ### 26. My Go To Software for SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Michael F. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Moz Pro?** Moz is not only easy to use but generates beautiful reports that we share directly with clients. **What do you dislike about Moz Pro?** Local SEO profiles get billed based on when you start, not on a monthly basis. **What problems is Moz Pro solving and how is that benefiting you?** MOZ is a platform that is the foundation of our SEO services. Our agency supports dozens of clients to improve their local and national organic rankings. MOZ provides a simple yet highly effective way to identify and address search engine optimization problems and opportunities. **Official Response from Miro Mustonen:** > Hi Michael! Thank you for the great review and for making Moz Pro your go-to SEO software! We’re glad to hear that the ease of use and the report visuals help you effectively communicate results with your clients. We appreciate your feedback on the local SEO billing structure and understand how that can be a concern. We’re always looking for ways to improve our offerings and your input is invaluable in that process. It’s fantastic to know Moz Pro is the foundation of your agency’s SEO services, helping you drive real results for both local and national clients. Thanks again for trusting Moz Pro and for sharing your experience! ### 27. I love Moz, it's a really useful bit of kit. **Rating:** 5.0/5.0 stars **Reviewed by:** Janette S. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2023 **What do you like best about Moz Pro?** I really enjoy the keyword research and rank-tracking **What do you dislike about Moz Pro?** I like all aspects, there are plenty of features, it's easy to use, I have always had good customer support. it's a great tool. **What problems is Moz Pro solving and how is that benefiting you?** It helps me get a better insight into my websites, allows me to monitor page issues and errors. As well as keeping a track on my rankings and positioning for the keywords I monitor. **Official Response from Miro Mustonen:** > Thanks for the great review, Janette! We're excited to hear that you enjoy the keyword research and rank-tracking features. It's fantastic to know that you find all aspects of Moz Pro appealing, from its myriad features to its user-friendly interface. We're delighted that you've consistently had a positive experience with our customer support. We're excited to hear that Moz Pro is providing you with better insights into your websites. It's great to know that you can effectively monitor page issues and errors, as well as keep track of your rankings and keyword positioning. Keep up the good work! ### 28. Reliable Tool for SEO **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Moz Pro?** I really like it's organization for various tracked sites, which helps a lot as someone using it at an agency that works with multiple clients. **What do you dislike about Moz Pro?** Sometimes data can be a little convoluted or obscured. For example, if something (a keyword, web page, etc) is ranked really low, it's defaulted to having a rank of 51+, and even if that's fine in terms of acknowledging something is a low ranking, it would still be helpful to have a more meaningful number there. **What problems is Moz Pro solving and how is that benefiting you?** It's extremely helpful with general tracking and understanding of SEO performance and rankings as well as keyword research and identification of spammy backlinks. **Official Response from Miro Mustonen:** > Thank you for sharing your experience with Moz Pro! We’re glad to hear that the platform’s organization makes managing multiple client sites easier for you. We also appreciate your constructive feedback about how low rankings are displayed. Your suggestion for more granular data in those cases is very helpful and something we’ll pass along to our product team as we look to improve reporting clarity. It’s great to know Moz Pro is supporting your SEO tracking, keyword research, and backlink analysis. Thanks again for your insights and for trusting Moz Pro to help drive your agency’s success! ### 29. Moz Pro: Intuitive, Essential, and Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Hayley R. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Moz Pro?** I really appreciate how intuitive Moz Pro is, allowing me to dive straight into creating effective SEO strategies without needing training. The keyword research tool is indispensable, offering valuable keyword suggestions and competitive analysis insights. Its price competitiveness, combined with its simplicity and effectiveness, makes it a key tool in my work. **What do you dislike about Moz Pro?** Sometimes I find it hard to find what I am looking for if I haven't used the tool in a while. **What problems is Moz Pro solving and how is that benefiting you?** I use Moz Pro to build effective SEO strategies, choose target keywords, and analyse competitors, enhancing my competitive edge without needing formal training due to its user-friendly design. **Official Response from Miro Mustonen:** > Hi Hayley! Thank you so much for your thoughtful and detailed review! We're thrilled to hear that Moz Pro's intuitive design and powerful keyword research tools are helping you craft effective SEO strategies with ease. We also appreciate your feedback about occasionally having trouble finding features after time away from the platform. That’s incredibly valuable insight, and we’re continuously working to improve the user experience, including better navigation and onboarding refreshers for returning users. Thanks again for being a part of the Moz community! ### 30. Great tool needs tweaking to help beginners **Rating:** 3.5/5.0 stars **Reviewed by:** Tova B. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Moz Pro?** The training and webinars that they provide to understand the SEO space. The reports that show how well we rank in search results. **What do you dislike about Moz Pro?** Some parts of the tool are not clear and are difficult to master. You can seem lost when starting for the first time, not understanding how to optimize. **What problems is Moz Pro solving and how is that benefiting you?** Helping us rank higher up in organic search results **Official Response from Miro Mustonen:** > Hi Tova! Thank you for sharing your experience and for the kind words about our training resources and webinars, we’re so glad they’ve been helpful in navigating the SEO space! It's great to hear that Moz Pro is supporting your efforts to improve organic rankings. We also appreciate your honest feedback around the learning curve. You're absolutely right, SEO can feel overwhelming at first, and we know there’s always room to make the platform more beginner-friendly. We're continuously working on improving usability and onboarding, and your insights help guide that progress. Thanks again for your review and for being part of the Moz community! ### 31. Really good to get to grips with SEO as a beginner **Rating:** 3.5/5.0 stars **Reviewed by:** Tom T. | Digital Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Moz Pro?** Page-by-page scoring Easily see error ranked by importance Page ranker is easy to use Affordable price **What do you dislike about Moz Pro?** Limited compared to Ahrefs Page ranker can sometimes be slow to update (I had about 6 months where it took over 24h, but this is now fixed) **What problems is Moz Pro solving and how is that benefiting you?** On page SEO Page rankings **Official Response from Miro Mustonen:** > Hi Tom! Thanks so much for your review! We're glad to hear that Moz Pro has been a helpful tool as you’ve gotten started with SEO, especially with features like page-by-page scoring, prioritized error insights, and our Page Optimization tools. It’s great to know these have made a positive impact at an accessible price point. We appreciate your honest feedback on the update speed and feature comparisons. We're happy to hear the delay issue is resolved, and we’re continually working to expand functionality while keeping the platform easy to use for all experience levels. Thanks again for choosing Moz Pro! ### 32. A tool with variety of features!! **Rating:** 4.5/5.0 stars **Reviewed by:** Purnima B. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2023 **What do you like best about Moz Pro?** I really like the features of this tool as an agency we have to generate detailed reports that describe the overall performance of the SEO and it helps us and also clients to make data driven decesions from this report. **What do you dislike about Moz Pro?** I don't like the cost of this tool. In the market, few competitors of this tool are cheaper than this tool. **What problems is Moz Pro solving and how is that benefiting you?** This tool helps us to find relevant and high-quality keywords and audiences for clients' websites, which becomes beneficial for our agency or for our clients. **Official Response from Miro Mustonen:** > Thanks for the review, Purnima! Glad to know you find Moz Pro's features valuable, especially in generating detailed reports for SEO performance. We appreciate your feedback regarding the cost. We understand the importance of competitive pricing, and we regularly evaluate our offerings to ensure they provide the best value. Your input helps us in this ongoing process. It's fantastic to know that Moz Pro is instrumental in finding relevant and high-quality keywords and audiences for your clients' websites. Supporting your agency in delivering valuable services to clients is a priority for us. ### 33. Moz Pro Has Been Good! **Rating:** 4.0/5.0 stars **Reviewed by:** Micheal P. | General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Moz Pro?** I like the capabilities of Moz Pro. Would be nice to be able to answer these questions without using as many characters. **What do you dislike about Moz Pro?** Would be nice if it was a little more intuitive. **What problems is Moz Pro solving and how is that benefiting you?** Helps a lot with researching keywords and showing their potential. **Official Response from Miro Mustonen:** > Hi Micheal! Thanks for taking the time to leave a review! We're glad to hear Moz Pro has been helpful for your keyword research and giving you insight into keyword potential. We also appreciate your feedback around intuitiveness and the review experience itself. We’re always working to make the platform more user-friendly, and your input helps guide those improvements. Thanks again for using Moz Pro, we’re grateful to have you on board! ### 34. Neutral - moderately challenging to enjoy the software experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Moz Pro?** I like the SEO resources section. And the affiliate option. **What do you dislike about Moz Pro?** The ‘site traffic’ section provides new data on a week to week basis - this feature makes choosing a date range on the calendar; a horrendous UX. I would look at either defining Moz Pro as a US/AUS/UK preferential market tool - OR look at improving the selection options for certain features for users based in other parts of the world. **What problems is Moz Pro solving and how is that benefiting you?** SEO ranking **Official Response from Miro Mustonen:** > Hi Ruby! Thank you for sharing your feedback, we really appreciate your honesty and the time you took to highlight both what’s working and where we can improve. We're glad to hear you’ve found value in our SEO resources and affiliate program. At the same time, we’re sorry to hear that parts of the user experience, especially around the site traffic feature and calendar functionality, have been frustrating. Your comments on UX and international usability are extremely helpful, and we’ve shared them with our product team for consideration in future updates. Improving accessibility and performance for users around the world is a key focus for us, and feedback like yours helps ensure we’re building a better experience for everyone. Thanks again for your insights and for using Moz Pro to support your SEO efforts. ### 35. Moz for small business **Rating:** 4.5/5.0 stars **Reviewed by:** Tyler J. | Director of Technology, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Moz Pro?** Crawl issues I might not otherwise notice. Being able to compare to competitors. **What do you dislike about Moz Pro?** Not sure the accuracy on ranking is always the most accurate. **What problems is Moz Pro solving and how is that benefiting you?** Keeping our website healthy with 100k pages **Official Response from Miro Mustonen:** > Hi Tyler! Thank you for taking the time to share your thoughts! We're glad to hear that the crawl diagnostics and competitor comparison features are helping you stay on top of your website’s health, especially with a large site like yours. We appreciate your feedback regarding ranking accuracy. If you ever have specific concerns or examples, our support team would love to hear from you so we can investigate further. Thanks again for your review and for trusting Moz to support your SEO efforts! ### 36. Really helped my SEO strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Moz Pro?** Moz Pro has been a cornerstone of my SEO work over the past few years. The weekly reports are invaluable as is a number of their different analytical tools. Really enjoy webinars as well. **What do you dislike about Moz Pro?** I wish there was a way to see page optimization easier across multiple keywords - like a list. **What problems is Moz Pro solving and how is that benefiting you?** It has allowed me to grow multiple websites **Official Response from Miro Mustonen:** > Thanks for the review and for being a long-time Moz Pro user! We’re so glad to hear that the weekly reports, analytical tools, and webinars have become valuable parts of your SEO strategy, and that Moz Pro has helped you grow multiple websites over the years. We also appreciate your feedback about viewing page optimization across multiple keywords more easily. That’s a great suggestion, and we’ve shared it with our product team for consideration in future improvements. Thanks again for your trust and continued support! ### 37. Wonderful platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Gina F. | Founder/President, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2023 **What do you like best about Moz Pro?** Variety of features customer support in depth **What do you dislike about Moz Pro?** Some of it can be a big learning curve to learn **What problems is Moz Pro solving and how is that benefiting you?** Website crawls **Official Response from Miro Mustonen:** > Thanks for the review, Gina! Fantastic to hear you like the variety of features, and are happy with the support team. If you ever need any help with any of the tools feel free to reach out to our support team at help@moz.com are check out our Help Hub. ### 38. Great tool with a lot of nice features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Moz Pro?** Keyword rankings in the campaigns. Visually I like the way it lays them out and the information provided. **What do you dislike about Moz Pro?** The learning curve to understanding it. Lack of onboarding. **What problems is Moz Pro solving and how is that benefiting you?** Finding where my keyword optimization is falling short. Competitive analysis. It has really helped me fine tune our keywords and see where we want to spend more effort. **Official Response from Miro Mustonen:** > Thank you for taking the time to share your experience with Moz Pro! We're glad to hear that the keyword rankings and visual layout in Campaigns have been helpful for your optimization efforts. We appreciate your feedback on the learning curve and onboarding. That’s something we’re actively working on improving, and your input helps us identify where we can make the experience smoother for new users. It's great to know Moz Pro is helping you fine-tune your keywords and prioritize where to focus your efforts. ### 39. Great services and even greater team! **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandra U. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Moz Pro?** Moz is really useful, mostly if you are a beginner. You understand metrics almost instantly, especially because every section is really well structured and well optimized. **What do you dislike about Moz Pro?** I didn't find any. I think it is a really useful software and I will recommend it every time. **What problems is Moz Pro solving and how is that benefiting you?** Website positioning, identifying technical issues and opportunities. **Official Response from Miro Mustonen:** > Hi Alexandra! Thank you so much for the review! We're thrilled to hear that Moz Pro has been so helpful, especially as a beginner-friendly tool that makes SEO metrics easy to understand. It’s great to know the platform’s structure and layout are working well for you. We’re also grateful for your recommendation, there’s no better compliment! And we’re glad Moz Pro is helping you improve site positioning and uncover technical opportunities. ### 40. Way better than any other platform hands down **Rating:** 5.0/5.0 stars **Reviewed by:** Marisol P. | Director Of Sales Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Moz Pro?** It is easier to use than Semrush and the site has training webinars. **What do you dislike about Moz Pro?** nothing as of yet, but I will let you. know if I do. **What problems is Moz Pro solving and how is that benefiting you?** They take care of my local listings for my business and SEO assistance which is hands down the best I have seen yet. **Official Response from Miro Mustonen:** > Hi Marisol! Thank you so much for your kind words! We’re thrilled to hear that Moz Pro has been easier to use than other platforms you’ve tried and that the training webinars have been helpful. It’s also great to know our tools for local listings and SEO support are making a real difference for your business. Thanks again for being part of the Moz community! ### 41. Good tool for first time SEO users **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2023 **What do you like best about Moz Pro?** Moz is east to start SEO campaigns and check rankings on any website quick **What do you dislike about Moz Pro?** The white label reports are a big reason I wanted Moz and they are very difficult to edit **What problems is Moz Pro solving and how is that benefiting you?** Quick lookup of website ranking's and new insights emailed to me automatically **Official Response from Miro Mustonen:** > Thanks for sharing your feedback on Moz Pro. We're happy you find it easy to kickstart SEO campaigns and swiftly check website rankings. We hear you about the challenges with editing white label reports. Your input is valuable, and we're committed to improving this aspect to better meet your needs. If you ever have more insights to share or questions, feel free to reach out by email at help@moz.com. ### 42. SEO for Manufacturing **Rating:** 4.5/5.0 stars **Reviewed by:** Elizabeth S. | IT and Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Moz Pro?** Being able to plan webpages with the aid of the keyword research tool. **What do you dislike about Moz Pro?** Most “flags” are tuned to common consumer-site issues (excessive ads, thin content), not niche manufacturing or dealer networks. **What problems is Moz Pro solving and how is that benefiting you?** Being able to see where the departments resources need to be directed to is beneficial. **Official Response from Miro Mustonen:** > Hi Elizabeth! Thank you for sharing your experience with Moz Pro! We're glad to hear that the keyword research tool is helping you strategically plan webpages, especially within the unique context of the manufacturing sector. We also appreciate your insightful feedback regarding the site crawl flags. You're absolutely right, many SEO tools are optimized for consumer-focused sites, and we recognize the need for better support of more specialized industries like manufacturing and dealer networks. Your input is valuable and will help guide future improvements to better serve users across all sectors. Thanks again for your thoughtful review and for choosing Moz Pro to support your team’s SEO efforts! ### 43. Excellent, great software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Moz Pro?** Easy to use interface, data is spot on. Customer support has been great too. **What do you dislike about Moz Pro?** Nothing at all, it works well and is priced well **What problems is Moz Pro solving and how is that benefiting you?** SEO solutions and finding the right keywords, we find it so easy to get good data from it **Official Response from Miro Mustonen:** > Thank you so much for the glowing review! We're thrilled to hear that you find Moz Pro easy to use, accurate, and well-priced, and that our customer support has been meeting your expectations. That’s exactly the kind of experience we aim to provide. It’s great to know that Moz Pro is helping you tackle SEO challenges and uncover the right keywords with ease. We’re grateful to be part of your SEO success and appreciate you taking the time to share your feedback! ### 44. I like Moz for keyword research **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Moz Pro?** I really like using Moz pro for keyword research for my portfolio of over 20 hotels. I utilize it for metadata and website content! **What do you dislike about Moz Pro?** Nothing really! It was overwhelming at first **What problems is Moz Pro solving and how is that benefiting you?** SEO searching for my hotels. Also backlinking. **Official Response from Miro Mustonen:** > Thank you for your review! We’re so glad to hear that Moz Pro has become a valuable tool for managing SEO across your portfolio of hotels, especially for keyword research, metadata, and content optimization. It’s great to know that while the platform felt overwhelming at first, you’ve found your footing. We’re always working to make the experience even more approachable for new users, and your feedback reinforces the importance of that. We’re excited to support your continued SEO success! ### 45. Great Tool and with good support Team **Rating:** 4.5/5.0 stars **Reviewed by:** sheron s. | IT System Admin, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Moz Pro?** Lots of features. One of the best in class **What do you dislike about Moz Pro?** complex interface Cost is high Need training **What problems is Moz Pro solving and how is that benefiting you?** Help to get site data and page Optimization One of the usesful tool for Seo Team **Official Response from Miro Mustonen:** > Hi Sheron! Thank you for your review and for recognizing Moz Pro as a valuable tool for your SEO team! We’re glad to hear that you’re enjoying the wide range of features and that our support team has been helpful. We also appreciate your candid feedback about the interface complexity and training needs. We're continually working to improve usability and make the learning curve smoother, and insights like yours help guide that effort. Cost is always a consideration too, and we strive to ensure the value matches the investment. Thanks again for sharing your experience and for choosing Moz Pro to support your optimization efforts! ### 46. A key component of your SEO & Analytics Toolkit **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Moz Pro?** Link research, link profile comparison and domain metrics over time **What do you dislike about Moz Pro?** The cost is quite high for what I need to use it for **What problems is Moz Pro solving and how is that benefiting you?** Domain authority history and link analysis **Official Response from Miro Mustonen:** > Thank you for your feedback! We’re thrilled to hear that Moz Pro’s link research, profile comparison, and domain metrics are valuable components of your SEO and analytics toolkit. We understand that cost can be a consideration, and we appreciate your input. ### 47. Fantastic SEO software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Moz Pro?** The interface is easy to navigate and the tutorials are easy to follow. Customer service is responsive. **What do you dislike about Moz Pro?** The limits on tracked keywords and keyword lists with additional charges. Already pay for a subscription it would be good if they did loyalty discounts. **What problems is Moz Pro solving and how is that benefiting you?** Spotting technical seo issues, keeping keywords organised and seeing how it fares with competitors, easy generating reports to share with clients to see impact over time. **Official Response from Miro Mustonen:** > Thank you for your kind words and for sharing your experience with Moz Pro! We’re thrilled to hear that you find the interface intuitive, the tutorials helpful, and our customer service responsive, that’s exactly what we strive for. We also really appreciate your honest feedback regarding keyword tracking limits and pricing. Your point about loyalty discounts is well taken, and it’s something we’ll share with our team as we continue to evaluate ways to deliver even more value to our long-term users. It’s great to know that Moz Pro is helping you uncover technical SEO issues, stay organized with keywords, and generate clear, impactful reports for clients. Thanks again for taking the time to leave a review. ### 48. Valuable Tool for Website Analysis and SEO Ranking **Rating:** 5.0/5.0 stars **Reviewed by:** Aishwerya N. | Help Desk Support, Transportation/Trucking/Railroad, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2024 **What do you like best about Moz Pro?** Moz Pro is simple to use, giving using the data required to improve on content for best SEo ranking. The Chrome exentsion makes integration easy. The data driven strategies applied by Moz makes its a daily tool for optimizing content to rank high on search engines. Keywords tracking makes the competitor analysis an easy task while assisting in link building process. The support team from Moz is great. The tips shared from the team via email has helped us improve on our content creation with more pages being crawled. **What do you dislike about Moz Pro?** The price maybe prohibitive for starters, but worth every coin. The tool requires some time and effort to learn, but once you grasp, it's a bliss working with Moz. On ease of implementation, the reporting functionality is difficult to set up. Besides these, I am happy using Moz and would recommend it anyday. **What problems is Moz Pro solving and how is that benefiting you?** Performing keywords analysis and identifying which keywords rank high on google was our main problem. Driving organic traffic requires content strategies which align with google best practices. we have been able to achieve this using Moz. We're able to discover new keywords which users are searching and target them in line with our business. Once content has been publisjed, we're able to optimize the pages as recommended, and identify any broken links. The return on investment has been enormous. **Official Response from Miro Mustonen:** > Thank you for your thoughtful review, Aishwerya! We're thrilled that Moz Pro has become an essential tool for your SEO success, helping with keyword tracking, competitor analysis, and link-building. It's great to hear the Chrome extension and our support team have been valuable resources for you. We appreciate your feedback on pricing, the learning curve, and reporting setup. Your insights help us improve, and we're continually working to make the platform even more user-friendly. We're excited to see how Moz Pro continues driving your SEO success and ROI. Thank you for recommending us! ### 49. Highly Recommend Moz Pro **Rating:** 4.0/5.0 stars **Reviewed by:** Sabeen N. | Director/ Digital Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Moz Pro?** MozPro have alot of features that are highly helpful if you want to improve the ranking of your website. The best feature that I find most helpful is the Monthly Report. One just has to set it up according to the prefrences and bingo every month you recieve a customized report in your email. Not to forget MOZ customer support and user-friendly interface is the driving force behind its popularity. **What do you dislike about Moz Pro?** There is nothing to dislike as such but I think MOZ doesnot mention broken links clearly. Also I would like to see a plagiarism tool / AI detection tool while evaluating a website. **What problems is Moz Pro solving and how is that benefiting you?** I am an SEO Consultant, and have been using MOZ for so many years. It's my go to tool from website analysis to optimization to ensuring that everything is search engine friendly as well as user-friendly. MOZ is considered an authority in the SEO circles and a report from MOZ provides clients with an independent and credible perspective on any issue and assissts in better understanding of the problem. It helps to resolve any issue that has been left unattended and ensures that the website is error free. **Official Response from Miro Mustonen:** > Thank you so much for your glowing review and for being a loyal Moz Pro user, Sabeen! We're delighted that the Monthly Report feature and our customer support have been valuable to you. We appreciate your feedback on broken links and the suggestion for a plagiarism or AI detection tool. These insights are incredibly helpful as we continue to enhance our offerings. ### 50. Moz Crawl **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah J. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2023 **What do you like best about Moz Pro?** -It's easy to use. -When I have time, I really enjoy watching/listening/reading the WhiteBoardFridays. **What do you dislike about Moz Pro?** - That you can't view crawl data after 1 week or create historical reports. You kind of lose track of the progress you're making on your website when you can only see information about the last week. It would be great to have historical data for as long as you're a member. - That when you export critical crawler issues, it doesn't include the referring URL in the export. - That you can't remove or exclude certain crawled links from being indexed on your site. **What problems is Moz Pro solving and how is that benefiting you?** SEO tracking **Official Response from Miro Mustonen:** > Thanks for the review, Sarah! We're happy to hear that the crawl report has been a game-changer for you in identifying and fixing issues on your website. We're delighted that Moz Pro is proving beneficial in streamlining the management of your website. It's fantastic to hear about the positive impact of your efforts to clean up the CMS and standardize pages. We appreciate your feedback about the limitations in viewing crawl data over time and the export functionality. These insights are valuable as we continue to refine and enhance Moz Pro. ## Moz Pro Discussions - [What is moz tool?](https://www.g2.com/discussions/what-is-moz-tool) - 1 comment, 1 upvote - [How to get audit report of my website?](https://www.g2.com/discussions/how-to-get-audit-report-of-my-website) - 3 comments, 1 upvote - [What is Moz Pro used for?](https://www.g2.com/discussions/what-is-moz-pro-used-for) - 2 comments - [How much does Moz pro cost?](https://www.g2.com/discussions/how-much-does-moz-pro-cost) - 1 comment - [What is moz ranking?](https://www.g2.com/discussions/what-is-moz-ranking) - 2 comments - [View Moz Pro pricing details and edition comparison](https://www.g2.com/products/moz-pro/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-25+20%3A28%3A58+-0500&secure%5Bsession_id%5D=9f7f4e9b-285b-4019-8451-99b9e954eee7&secure%5Btoken%5D=ed22e013b020970ec7d4d4fe47874bd7895100b391d3f5c5ffbd1158409117ed&format=llm_user) ## Moz Pro Integrations - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) ## Moz Pro Features **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - Technical SEO **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Structuring - AI Search Visibility Optimization tools ** - AI-Optimized Content Structuring - Schema & Structured Data Optimization - AI-Readable Content Formatting - LLM-Ready Content Preparation **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools ** - Entity Recognition & Mapping - Knowledge Graph & Entity Linking - Semantic Content Analysis - Topic Authority Optimization **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **AI Retrieval Optimization - AI Search Visibility Optimization tools ** - Passage & Chunk Optimization - AI Citation Optimization - Retrieval Readiness Analysis - AI Query Matching Analysis **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools ** - AI Citation Monitoring - AI Answer Visibility Tracking - Generative Search Performance Analytics **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting **Workflow & Platform Integrations - AI Search Visibility Optimization tools ** - CMS & Publishing Workflow Integrations ## Top Moz Pro Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,865 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.7/5.0 (1,485 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,152 reviews)