Best SEO Tools with Rank Tracking Capabilities

How Many SEO Tools Products Does G2 Track?

Total Products under this Category: 1,453

Category Stats (Nov 2026)

  • Average Rating: 4.54/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: BlogSEO (+40.02%) - Among all products in this category, BlogSEO recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank SEO Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 53,900+ Authentic Reviews
  • 1,453+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for SEO Tools

G2 Grid® for SEO Tools plotting products by satisfaction and market presence

Highlighted products: Semrush, Google Search Console, Birdeye, Conductor, BrightEdge, Ahrefs, Similarweb, and SE Ranking.

Underlying data: [Grid® JSON](https://www.g2.com/categories/seo-tools/grids.json?focus%5B%5D=semrush&focus%5B%5D=google-search-console&focus%5B%5D=birdeye&focus%5B%5D=conductor&focus%5B%5D=brightedge&focus%5B%5D=ahrefs&focus%5B%5D=similarweb&focus%5B%5D=se-ranking)

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia.

Average Rating: 4.4/5.0

Total Reviews: 4,204

How Do G2 Users Rate Semrush?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • SEO Auditing: 9.1/10 (Category avg: 8.6/10)
  • Content Insights: 8.5/10 (Category avg: 8.4/10)
  • Competitor Analysis: 9.0/10 (Category avg: 8.0/10)

Who Is the Company Behind Semrush?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 62% Small, 28% Medium

What Do G2 Reviewers Say About Semrush?

AI-generated summary from verified user reviews

Pros
  • Users find the interface intuitive and easy to navigate, helping them manage everyday SEO tasks with ease.
  • Users value having a broad range of SEO tools and data in one platform, helping them manage their work centrally.
  • Users value the keyword tools for uncovering relevant terms, evaluating search potential, and exploring a broad range of keywords.
  • Users find setup easy and straightforward, making it simple to get started.
  • Users value the detailed competitor insights and comparisons, which reveal rivals’ keywords, rankings, traffic, and marketing activity.
Cons
  • Users find the base subscription expensive, particularly for small businesses, freelancers, and smaller teams.
  • Users say useful features, modules, and seats often come with extra charges, making the overall subscription expensive.
  • Users say the learning curve is steep, and mastering the many tools takes time, particularly for beginners.
  • Users find the interface cluttered and navigation unintuitive, making tools, reports, and information difficult to locate.
  • Users find the abundance of tools, features, and information overwhelming and sometimes confusing, especially when getting started.

What Are Recent G2 Reviews of Semrush?

What Are G2 Users Discussing About Semrush?

Google Search Console

Google Search Console is a free web service by Google that enables website owners and webmasters to monitor, maintain, and troubleshoot their site's presence in Google Search results. It provides essential tools and reports to help users understand how their site is performing, identify and fix issues, and optimize content for better visibility. Key Features and Functionality: - Performance Monitoring: Analyze search traffic data, including impressions, clicks, and position in Google Search, to understand which queries bring users to your site. - Index Coverage Reports: Submit sitemaps and individual URLs for crawling, and review index coverage to ensure Google has the most up-to-date view of your site. - Issue Alerts and Fixes: Receive email notifications when Google identifies indexing, spam, or other issues on your site, and see which URLs are affected to address them promptly. - URL Inspection Tool: Obtain detailed crawl, index, and serving information about your pages directly from the Google index. - Enhancement Reports: Monitor and improve your site's performance with reports on AMP (Accelerated Mobile Pages), Core Web Vitals, and rich results. Primary Value and Solutions Provided: Google Search Console empowers website owners to enhance their site's visibility and performance in Google Search. By offering insights into search traffic, indexing status, and potential issues, it enables users to optimize their content, ensure proper indexing, and address problems that could affect their site's search ranking. This leads to improved user experience, increased organic traffic, and better overall site performance.

Average Rating: 4.7/5.0

Total Reviews: 514

How Do G2 Users Rate Google Search Console?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
  • SEO Auditing: 8.5/10 (Category avg: 8.6/10)
  • Content Insights: 7.8/10 (Category avg: 8.4/10)
  • Competitor Analysis: 6.1/10 (Category avg: 8.0/10)

Who Is the Company Behind Google Search Console?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG
  • Phone: +1 (650) 253-0000

Who Uses This Product?

  • Who Uses This: Founder, Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 63% Small, 29% Medium

What Do G2 Reviewers Say About Google Search Console?

AI-generated summary from verified user reviews

Pros
  • Users value the valuable insights from Google Search Console, aiding in SEO improvements and keyword performance tracking.
  • Users appreciate the data accuracy of Google Search Console, providing trustworthy insights for effective SEO strategies.
  • Users value the comprehensive keyword analysis of Google Search Console, enhancing their SEO strategies and performance insights.
  • Users praise the keyword ranking insights in Google Search Console, enabling effective performance tracking and issue resolution.
  • Users value the user-friendly interface of Google Search Console, making it easy to monitor website performance and insights.
Cons
  • Users find the data limitations of Google Search Console restrictive, particularly with delayed insights and historical constraints.
  • Users often experience data inaccuracy with Google Search Console, citing delays and limited information for SEO analysis.
  • Users find the steep learning curve of Google Search Console challenging, especially for beginners navigating SEO terminology.
  • Users face frustrations with slow updates and delays, impacting the effectiveness of testing SEO changes.
  • Users find the limited features of Google Search Console restrictive, hindering comprehensive data analysis and competitive research.

What Are Recent G2 Reviews of Google Search Console?

What Are G2 Users Discussing About Google Search Console?

Ahrefs

Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive research campaigns that drive impact. Whether you're making day-to-day decisions or defining your long-term digital strategy, Ahrefs delivers real-time insights that help you grow your brand's visibility and claim market share. Ahrefs in numbers: - #1 most active web crawler in the SEO industry and #2 worldwide (after Google) - #35 fastest supercomputer worldwide (Yep1) - Over 35 trillion external backlinks, the freshest backlink index in the industry - Over 110 billion keywords, and 28.7 billion have positive search volumes - Yep.com: our own privacy-first search engine

Average Rating: 4.5/5.0

Total Reviews: 680

How Do G2 Users Rate Ahrefs?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • SEO Auditing: 8.8/10 (Category avg: 8.6/10)
  • Content Insights: 8.1/10 (Category avg: 8.4/10)
  • Competitor Analysis: 9.1/10 (Category avg: 8.0/10)

Who Is the Company Behind Ahrefs?

  • Seller: Ahrefs
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Singapore
  • LinkedIn® Page: www.linkedin.com
    213 employees on LinkedIn®
  • Phone: 1-347-809-6773

Who Uses This Product?

  • Who Uses This: Founder, Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 62% Small, 30% Medium

What Do G2 Reviewers Say About Ahrefs?

AI-generated summary from verified user reviews

Pros
  • Users find Ahrefs to have a highly intuitive interface, making it easy to navigate and gather valuable insights.
  • Users praise the keyword research accuracy of Ahrefs, with valuable insights on intent and similar keywords.
  • Users appreciate the accuracy and depth of data in Ahrefs, making competitor and backlink analysis seamless and efficient.
  • Users value the accurate backlink data of Ahrefs, enhancing their SEO efforts with reliable insights.
  • Users value the ease of use and depth in Ahrefs' backlink analysis, enabling effective competitor spying and link discovery.
Cons
  • Users find the pricing to be high, particularly for freelancers and small teams managing project costs.
  • Users find the high costs of Ahrefs challenging, especially for freelancers and small teams needing essential features.
  • Users express concern over inaccurate traffic estimates and persistent technical issues impacting site health assessments.
  • Users find the limited features and high pricing of Ahrefs a downside, especially for freelancers and small teams.
  • Users find the inaccurate traffic estimates concerning, as they affect trust in Ahrefs' data reliability.

What Are Recent G2 Reviews of Ahrefs?

What Are G2 Users Discussing About Ahrefs?

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BrightEdge

BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The BrightEdge platform is powered by a sophisticated deep learning engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge's thousands of enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California. BrightEdge's Enterprise grade technology brings together business and search intelligence to power digital performance. BrightEdge helps marketers discover new search and digital opportunities and understand the customer experience in macro and micro detail.

Average Rating: 4.4/5.0

Total Reviews: 918

How Do G2 Users Rate BrightEdge?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)
  • SEO Auditing: 8.7/10 (Category avg: 8.6/10)
  • Content Insights: 8.8/10 (Category avg: 8.4/10)
  • Competitor Analysis: 8.8/10 (Category avg: 8.0/10)

Who Is the Company Behind BrightEdge?

  • Seller: BrightEdge
  • Company Website:
  • Year Founded: 2007
  • HQ Location: San Mateo, CA
  • LinkedIn® Page: www.linkedin.com
    627 employees on LinkedIn®
  • Ownership: Privately held, self-funded since 2013

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, SEO Specialist
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 39% Large, 38% Medium

What Do G2 Reviewers Say About BrightEdge?

AI-generated summary from verified user reviews

Pros
  • Users value the AI-driven insights of BrightEdge, enhancing efficiency and driving improved SEO rankings.
  • Users value the valuable insights from BrightEdge, enhancing efficiency and driving improved SEO strategies.
  • Users highly value BrightEdge for its AI-driven insights, making SEO management efficient and effective for large organizations.
  • Users value BrightEdge for its effective content optimization, greatly enhancing their content quality and keyword strategies.
  • Users appreciate the ease of use of BrightEdge, finding it straightforward and convenient for managing search data.
Cons
  • Users find BrightEdge has a significant learning curve, requiring training and time to effectively navigate its features.
  • Users experience slow loading times with BrightEdge, which can hinder navigation despite its valuable data offerings.
  • Users find that some features can be hard to find in BrightEdge, leading to confusion with its functionality.
  • Users find the data overload challenging, especially when trying to manage multiple sites with limited resources.
  • Users find the high costs of BrightEdge burdensome, especially when budgets are tight and adoption is challenging.

What Are Recent G2 Reviews of BrightEdge?

What Are G2 Users Discussing About BrightEdge?

SE Ranking

Your Search Ecosystem, Finally in One Place Search has fundamentally changed. The rankings, AI-generated answers, local visibility, brand mentions, and social signals that shape your digital performance no longer operate in isolation — and your data should not either. SE Ranking gives you a connected view of your search ecosystem so you can understand what is actually driving results, adapt as the landscape shifts, and walk into stakeholder conversations with clarity rather than approximations. Ecosystem-Level Insights Across Every Channel That Matters Your core SEO workflow is here: keyword research, technical site audits, backlink analysis, competitive intelligence, local SEO, and content marketing tools — accurate and built for teams that depend on them to make decisions, not just to report metrics. But where SE Ranking goes further is in connecting those SEO foundations to the wider channels now shaping your brand visibility. Your GA4 data flows in without friction, adding traffic context and user behavior data to how you read search and AI visibility signals — so you are not interpreting ranking movements in isolation from what is actually happening to your audience. SE Visible, an extension of SE Ranking, lets you look at that same data from a different perspective by adding brand and AI search visibility as an additional layer. Planable completes the picture on the content side with a collaborative social media management environment where teams plan, schedule, approve & publish across channels with multi approval workflows, and content calendar tools built for the way teams actually work. Together, these layers of data allow you to draw the kind of cross-channel correlations your leadership and clients are starting to ask for by name — and to see them in concrete terms. When your brand mentions in LLMs increase, does branded search traffic follow? Does social engagement move with your AI visibility? Those are the questions that separate LLM visibility that has genuine business impact from visibility that is simply vanity. SE Ranking gives you the data correlation layer to tell the difference, and to communicate that difference to the stakeholders who need to act on it. A Platform That Grows as Your Work Grows As AI reshapes how your audience finds you, your visibility tracking keeps pace. The AI Search Toolkit tracks your brand and domain visibility across AI Overviews, AI Mode, ChatGPT, Perplexity, and Gemini. You can benchmark against competitors, follow how your share of visibility shifts over time, and set up daily tracking to catch changes as they happen — not after the fact. When your workflows move beyond dashboards, the SE Ranking API moves with you — feeding your custom reporting pipelines, your BI environment, and whatever data infrastructure your team has built. And as AI-powered workflows become more central to how modern marketing teams operate, MCP (Model Context Protocol) support means your live keyword, backlink, competitor, and LLM visibility data is available directly inside AI assistants like ChatGPT, Claude, and Gemini — without manual export steps in between. The underlying datasets and algorithms are continuously refined. What you are looking at reflects the real and current state of search, not a lagging approximation. The Infrastructure to Navigate Complexity — and Prove Value of Your Work The hardest part of marketing in this environment is not just doing the work. It is making the complexity legible to the people who need to act on it — clients, executives, and boards who want to understand what LLM visibility is actually worth and where the ROI lies. SE Ranking gives you the reporting infrastructure to answer those questions with data rather than assertions. Your performance reviews become faster to run and easier to defend. Your strategic recommendations connect search and AI visibility to business outcomes, not just traffic numbers. White Label reporting, collaborative project management, and the Agency Pack's extended client seat and reporting capabilities give your operational foundation room to scale without scaling your overhead at the same rate. The search ecosystem is more complex than it has ever been. SE Ranking — together with SE Visible and Planable — is the platform that makes it legible, connected, and actionable, built for the teams responsible for making sense of it.

Average Rating: 4.8/5.0

Total Reviews: 1,418

How Do G2 Users Rate SE Ranking?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
  • SEO Auditing: 9.3/10 (Category avg: 8.6/10)
  • Content Insights: 8.4/10 (Category avg: 8.4/10)
  • Competitor Analysis: 9.0/10 (Category avg: 8.0/10)

Who Is the Company Behind SE Ranking?

  • Seller: SE Ranking
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Palo Alto, CA
  • LinkedIn® Page: www.linkedin.com
    238 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 89% Small, 9% Medium

What Do G2 Reviewers Say About SE Ranking?

AI-generated summary from verified user reviews

Pros
  • Users find SE Ranking's ease of use exceptional, benefiting from a clean interface and intuitive performance tracking.
  • Users admire the comprehensive and reliable features of SE Ranking for SEO and AEO workflows, enhancing optimization and insights.
  • Users value the comprehensive keyword research tools in SE Ranking for effective SEO and competitive insights.
  • Users value the reliable rank tracking of SE Ranking, enhancing their SEO and AEO efforts effectively.
  • Users value the exceptional dashboard of SE Ranking, which streamlines tracking SEO campaigns and saves valuable time.
Cons
  • Users find the limited features of SE Ranking restrictive, especially for larger SEO projects and international coverage.
  • Users find SE Ranking to be expensive due to add-ons required for enhanced features and higher-tier plans.
  • Users find the feature limitations of SE Ranking restrictive, especially for large-scale SEO projects and European markets.
  • Users find the learning curve challenging, as some features require time to explore and understand fully.
  • Users feel that the high costs of SE Ranking limits access to essential features and reduces value for money.

What Are Recent G2 Reviews of SE Ranking?

What Are G2 Users Discussing About SE Ranking?

Wincher

Wincher is your go-to SEO tool for growing your traffic and ranking to the top of the SERPs. With its easy-to-read dashboards, deeply intuitive interface and accurate data, Wincher gives you everything you need to build grow your search visibility and make decisions in no time. It takes less than 5 minutes to set up your account and gain access to: - Daily rank tracking - On-demand data update - Integration with Google Search Console & Looker Studio - Keyword research & keyword gap - Share of voice - Backlink profile explorer - Competitor tracking - On-page SEO checker - AI content outliner … and many more. Over 600,000 marketers and business owners trust Wincher. Get started with a 7-day free trial—no credit card required. wincher.com

Average Rating: 4.6/5.0

Total Reviews: 453

How Do G2 Users Rate Wincher?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • SEO Auditing: 8.6/10 (Category avg: 8.6/10)
  • Content Insights: 8.1/10 (Category avg: 8.4/10)
  • Competitor Analysis: 8.5/10 (Category avg: 8.0/10)

Who Is the Company Behind Wincher?

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Photography
  • Company Size: 97% Small, 3% Medium

What Do G2 Reviewers Say About Wincher?

AI-generated summary from verified user reviews

Pros
  • Users find Wincher's ease of use invaluable, simplifying SEO tracking for their businesses and education.
  • Users appreciate the easy keyword tracking and performance insights of Wincher, making SEO management accessible for all.
  • Users find Wincher's user-friendly interface easy to navigate and appreciate the helpful customer support provided.
  • Users benefit from valuable insights offered by Wincher, enabling effective tracking and optimization of their SEO strategies.
  • Users love the intuitive interface of Wincher, finding it easy to navigate and understand, enhancing their experience.
Cons
  • Users find the high costs of Wincher challenging, especially for startups and small businesses with limited budgets.
  • Users find the limited features in Wincher's free plan restrictive and would prefer more options before upgrading.
  • Users find the high pricing of Wincher challenging, especially for small businesses needing more affordable options.
  • Users highlight limited advanced SEO features and daily scan restrictions, which can hinder comprehensive analysis.
  • Users find the keyword management limitations frustrating, particularly regarding costs and lack of editing options on the free plan.

What Are Recent G2 Reviews of Wincher?

What Are G2 Users Discussing About Wincher?

Sitechecker

Sitechecker is an easy-to-use platform to measure, track, and improve your search visibility. It is a must-have toolkit for website owners, marketing agencies owners, SEO specialists, marketers, and product managers. More websites you working on, more time you spent on a daily routine when checking data from Google Analytics, Google Search Console, rank tracker, site crawler in different tabs. Sitechecker will reduce this time due to one dashboard with all important statistics for all websites. A few words about each of the tool inside the platform 1. Site Audit detects the issues that slow down your SEO growth and gives specific tips on how to fix them. 2. Site Monitoring collects a history of important SEO changes on the website and sends you email alerts when something critical happens. 3. Rank Tracker tracks your website rankings every day and helps to research how SERP changes for any keyword that is valuable for you. 4. Dashboard will give you a bird's eye view of all the main metrics of your project. 5. Insights provides you with different templates that you can use to analyze the website's data. 6. Backlink Tracker monitors backlinks and shows which one has lost or became non-indexable. 7. Google Analytics integration helps import traffic and transaction stats. 8. Google Search Console integration helps find search performance insights that are not available in Google Search Console by default. 9. On-Page Checker helps run a quick on-page SEO analysis for any page and find mistakes in the text content, links, images, meta tags, and page speed. 10. Link Strategy helps research competitors’ link building strategies.

Average Rating: 4.6/5.0

Total Reviews: 129

How Do G2 Users Rate Sitechecker?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • SEO Auditing: 9.3/10 (Category avg: 8.6/10)
  • Content Insights: 8.6/10 (Category avg: 8.4/10)
  • Competitor Analysis: 8.5/10 (Category avg: 8.0/10)

Who Is the Company Behind Sitechecker?

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 89% Small, 6% Medium

What Do G2 Reviewers Say About Sitechecker?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of SEO optimization with Sitechecker, significantly enhancing their website's performance and visibility.
  • Users value the valuable insights from Sitechecker, finding it essential for improving website rankings and performance analysis.
  • Users appreciate the ease of use of Sitechecker, finding it intuitive and visually clear for SEO analysis.
  • Users find Sitechecker intuitive and user-friendly, enhancing their ability to analyze performance and improve site visibility.
  • Users value the keyword ranking insights from Sitechecker, enhancing their content strategy and improving search visibility.
Cons
  • Users find the high costs of Sitechecker limiting for smaller businesses with constrained budgets and needs.
  • Users find Sitechecker to have a slow loading time, which affects the overall efficiency and user experience.
  • Users note the limited features in the free version, making it less appealing for budget-conscious individuals.
  • Users find SEO limitations frustrating; advanced features and language options could enhance their experience.
  • Users find the audit limitations of Sitechecker hinder their ability to effectively disavow negative backlinks.

What Are Recent G2 Reviews of Sitechecker?

What Are G2 Users Discussing About Sitechecker?

Moz Pro

Moz Pro: Smarter SEO Made Simple Moz Pro is an all-in-one SEO platform designed to help you grow your online visibility, drive high-quality traffic, and make confident, data-backed decisions—without needing to be a technical SEO expert. With intuitive tools and clear reporting, Moz Pro makes it easy to manage SEO across your website, track keyword performance, analyze competitors, and identify opportunities that can directly impact your bottom line. Target the Right Keywords Use Moz’s Keyword Explorer to uncover valuable keyword opportunities based on search volume, difficulty, and intent. Prioritize which terms to focus on, group them by topic, and build a content strategy around what your audience is actually searching for. AI-powered keyword suggestions and SERP analysis help ensure you're never flying blind. Track Performance with Confidence Moz Pro gives you real-time insights into how your site and content are performing in search. Monitor keyword rankings, visibility, domain authority, and backlinks across multiple sites—all from a clean, easy-to-navigate dashboard. Customizable reports keep stakeholders in the loop without the hassle of manual updates. Find and Fix SEO Issues Fast The built-in Site Crawl tool scans your website regularly to surface technical issues that could be hurting your rankings—like broken links, duplicate content, or missing metadata. You'll get clear guidance on what needs fixing and what to prioritize, so nothing slips through the cracks. See What Competitors Are Up To Moz Pro’s competitive research tools show you who you’re really competing with in search, what keywords they’re winning, and where their backlinks are coming from. Use this insight to strengthen your own strategy, find content gaps, and identify new link-building opportunities. Stay Ahead with Trusted Resources Moz Pro includes access to expert-level SEO resources, including Moz Academy courses, the industry-leading Moz Blog, and 24/7 online support. Whether you’re brushing up on best practices or tackling a new challenge, you’ll always have guidance at your fingertips. Flexible Plans for Every Stage From solo marketers to growing teams, Moz Pro offers scalable plans that grow with you—starting at just $39/month when billed annually. Moz Pro gives you clarity, control, and confidence in your SEO strategy. Whether you're optimizing content, fixing issues, or scaling your online presence, Moz Pro helps you get results—without complexity. Ready to take your SEO to the next level? Try Moz Pro free and see the difference.

Average Rating: 4.3/5.0

Total Reviews: 595

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How Do G2 Users Rate Moz Pro?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • SEO Auditing: 8.4/10 (Category avg: 8.6/10)
  • Content Insights: 7.5/10 (Category avg: 8.4/10)
  • Competitor Analysis: 8.4/10 (Category avg: 8.0/10)

Who Is the Company Behind Moz Pro?

  • Seller: Moz
  • Year Founded: 2004
  • HQ Location: Seattle, WA
  • LinkedIn® Page: www.linkedin.com
    365 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Specialist
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 57% Small, 32% Medium

What Do G2 Reviewers Say About Moz Pro?

AI-generated summary from verified user reviews

Pros
  • Users value the user-friendly design of Moz Pro, making it accessible for beginners and robust for experts alike.
  • Users find the exceptional keyword research tools of Moz Pro invaluable for developing effective SEO strategies effortlessly.
  • Users commend the data accuracy of Moz Pro, finding its keyword scores and reports essential for effective SEO strategies.
  • Users find Moz Pro extremely easy to use, benefiting from its intuitive interface and comprehensive resources.
  • Users find Moz Pro to be intuitive and user-friendly, streamlining their SEO strategy creation effortlessly.
Cons
  • Users find Moz Pro's features limited compared to competitors, making optimization and insights less accessible and effective.
  • Users find feature deficiencies in Moz Pro, particularly regarding limited data depth and reporting constraints for advanced needs.
  • Users find the keyword tracking process insufficiently automated, requiring frustrating manual input and additional costs for limitations.
  • Users note the niche limitations of Moz Pro, particularly in data depth and keyword performance for advanced needs.
  • Users find Moz Pro's slow loading problematic compared to competitors, impacting efficiency and usability.

What Are Recent G2 Reviews of Moz Pro?

What Are G2 Users Discussing About Moz Pro?

AgencyAnalytics

AgencyAnalytics is the reporting and insights platform purpose-built for marketing agencies. Prove your value to clients, win back the hours you lose to manual reporting, and keep more of the clients you worked hard to earn. Connect every client's marketing channels into live, customizable dashboards and report on SEO, PPC, social media, email, call tracking, ecommerce, local, AI search visibility, and more, with 85+ integrations feeding each client's live data into one place. Reports build and send themselves on the schedule you set, polished and on time, without the manual work. Benchmark performance, spot trends early, and walk into client calls already knowing what's working and what to fix. Everything is white-labeled for your agency, so clients get their own branded login to the web or mobile app. Whether you're an established agency or just getting started, AgencyAnalytics offers flexible pricing that scales as you grow. Try it free for 14 days, no credit card required.

Average Rating: 4.7/5.0

Total Reviews: 455

How Do G2 Users Rate AgencyAnalytics?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.1/10)
  • SEO Auditing: 8.4/10 (Category avg: 8.6/10)
  • Content Insights: 7.6/10 (Category avg: 8.4/10)
  • Competitor Analysis: 7.8/10 (Category avg: 8.0/10)

Who Is the Company Behind AgencyAnalytics?

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 88% Small, 8% Medium

What Do G2 Reviewers Say About AgencyAnalytics?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of AgencyAnalytics, appreciating its templates and seamless reporting features.
  • Users love how Time Saving AgencyAnalytics is, streamlining report pulling and integrating data effortlessly for efficiency.
  • Users commend the exceptional customer support of AgencyAnalytics for its quick and efficient problem resolution.
  • Users value the user-friendly interface of AgencyAnalytics, allowing for easy report creation and data management.
  • Users value the integration capabilities of AgencyAnalytics, seamlessly pulling in live data from multiple sources for efficiency.
Cons
  • Users face integration issues with AgencyAnalytics, highlighting limited solo options and technical challenges connecting domains.
  • Users are frustrated by the limited features of AgencyAnalytics, hindering their ability to customize reports and integrate fully.
  • Users find reporting issues challenging, particularly with dashboard changes and the need for new links after modifications.
  • Users experience connection issues with AgencyAnalytics, leading to frustrations with disconnections and compatibility of integrations.
  • Users struggle with the learning curve due to the platform's unintuitive organization and limited customization during initial use.

What Are Recent G2 Reviews of AgencyAnalytics?

What Are G2 Users Discussing About AgencyAnalytics?

Silktide

Silktide is an all-in-one platform for analyzing and improving websites. It combines tools for accessibility, content quality, marketing performance, legal compliance, and user behavior—making it easier for organizations to understand and enhance their entire web presence from one place. Silktide automatically scans your website and highlights issues across a wide range of areas: from broken links and slow-loading pages to inaccessible design elements, outdated content, and poor SEO. It also checks for GDPR compliance, cookie notices, and mobile responsiveness—giving teams a complete picture of what needs fixing, and how to fix it. Used by governments, universities, enterprises, and more, Silktide makes complex web standards easier to manage. Everyone from developers to marketers can see what matters to them via intuitive dashboards, role-specific recommendations, and scheduled reporting. Key features include: * Accessibility testing based on WCAG standards, with visual guides and easy-to-follow fixes * Content optimization covering spelling, grammar, readability, and link quality * SEO and marketing audits for metadata, discoverability, and keyword usage * Heatmaps and analytics to track how users interact with your pages—from clicks to scroll depth (requires installing a tracking script) * Performance insights around speed, mobile usability, and UX quality * Legal and compliance checks, including cookie notices and HTML validity Silktide also offers tools for workflow management, task assignment, and trend tracking, so teams can collaborate and demonstrate improvement over time. Most of the platform runs directly in the browser—setup is minimal, with just a small code snippet to be added to your site if you use our analytics and heatmaps functionality. Whether you run one website or manage hundreds, Silktide helps you understand what’s working, what isn’t, and how to make it better.

Average Rating: 4.8/5.0

Total Reviews: 289

How Do G2 Users Rate Silktide?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • SEO Auditing: 8.8/10 (Category avg: 8.6/10)
  • Content Insights: 9.2/10 (Category avg: 8.4/10)
  • Competitor Analysis: 8.3/10 (Category avg: 8.0/10)

Who Is the Company Behind Silktide?

  • Seller: Silktide
  • Company Website:
  • Year Founded: 2001
  • HQ Location: United Kingdom
  • LinkedIn® Page: www.linkedin.com
    62 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Web Developer
  • Top Industries: Government Administration, Higher Education
  • Company Size: 43% Large, 35% Medium

What Do G2 Reviewers Say About Silktide?

AI-generated summary from verified user reviews

Pros
  • Users find Silktide's ease of use exceptional, facilitating effective accessibility checks without requiring technical skills.
  • Users value the ease of use and comprehensive accessibility reports of Silktide, significantly enhancing user experience.
  • Users commend the exceptional customer support from Silktide, noting their responsiveness and helpfulness throughout the process.
  • Users value the ease of use and comprehensive accessibility checks provided by Silktide for all skill levels.
  • Users highlight the ease of use and comprehensive accessibility features of Silktide, simplifying the review process significantly.
Cons
  • Users find the complex usability of Silktide challenging, particularly during initial setup and managing notifications.
  • Users feel the missing features like limited scans and lack of notifications hinder their overall efficiency with Silktide.
  • Users find difficult navigation with Silktide, as accessing deeper issues often requires multiple clicks and can be tricky.
  • Users find a lack of clarity in Silktide's notifications and issue reporting, complicating their overall experience.
  • Users find the limited features of Silktide restrictive, impacting control over reporting and testing capabilities.

What Are Recent G2 Reviews of Silktide?

What Are G2 Users Discussing About Silktide?

Seobility

Seobility is your all-in-one SEO tool for better website rankings and getting cited in AI search engines: a professional SEO and AEO software suite, easy to use and competitively priced. Seobility provides a comprehensive Website Audit, Backlink Monitoring and Link-building Tools, as well as Ranking Monitoring, SEO Competitor Analysis and Uptime Monitoring. Additional tools like the TF*IDF Tool for content optimization and the Seobility Keyword Research Tool complete the all-in-one SEO software suite. On-page Website Audit: all linked pages of a website are crawled and errors or problems with the on-page optimization are collected and clearly displayed. Each analysis has detailed information and tips on how to solve problems and optimize. For continuous website review and tracking of the optimization progress, regular crawls can be scheduled. Seobility provides a detailed report after each crawl and notifies the user in case of severe problems. The Website Audit also flags pages your robots.txt blocks from AI search bots like ChatGPT and Claude, and highlights the issues that affect your visibility in AI search. Backlink Monitoring: detailed reports about a website's backlinks, anchor texts, referring domains, etc. Furthermore, regularly updated reports on new and lost backlinks provide actionable insight into this part of off-page SEO. Competitor analysis and link-building recommendations complete this module and help you to improve your AI visibility. Ranking Monitoring: Desktop rankings updated daily, mobile rankings every three days, plus AI Overview tracking that shows which of your keywords trigger a Google AI Overview and whether your site is cited as a source. Use advanced features like keyword tagging, e.g. to analyze categories or localized results, and keep an eye on your competitors by monitoring their performance. Uptime Monitoring: Seobility watches your website around the clock and emails you when it goes down, so you can fix issues before they cost you rankings or visitors. It also tracks your server response time, an important signal for both SEO and user experience. Seobility SEO software is designed with a clear focus on quality and usability. Seobility is suitable for SEO professionals as well as SEO beginners.

Average Rating: 4.6/5.0

Total Reviews: 407

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How Do G2 Users Rate Seobility?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • SEO Auditing: 9.1/10 (Category avg: 8.6/10)
  • Content Insights: 8.3/10 (Category avg: 8.4/10)
  • Competitor Analysis: 8.4/10 (Category avg: 8.0/10)

Who Is the Company Behind Seobility?

  • Seller: seobility GmbH
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Nuremberg, Germany
  • LinkedIn® Page: www.linkedin.com
    14 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 93% Small, 7% Medium

What Do G2 Reviewers Say About Seobility?

AI-generated summary from verified user reviews

Pros
  • Users find Seobility to be easy to use, appreciating its straightforward interface and intuitive features for SEO tracking.
  • Users value the comprehensive and user-friendly SEO analysis of Seobility, enhancing their website optimization effectively.
  • Users value the comprehensive and user-friendly SEO insights provided by Seobility for effective website management.
  • Users value the user-friendly interface of Seobility, finding it easy to learn and navigate for effective SEO management.
  • Users love Seobility for its simple and intuitive interface, making SEO accessible and enjoyable for everyone.
Cons
  • Users find Seobility's limited features frustrating, particularly the lack of CSV/XLS download options and advanced analytics.
  • Users are frustrated by the lack of downloadable data options and limited support for advanced features in Seobility.
  • Users find the paid plans of Seobility to be extremely expensive, raising concerns about its overall value for small firms.
  • Users note the limited depth in SEO recommendations and a complex user interface that can complicate navigation.
  • Users find the difficult navigation of Seobility tedious, often requiring excessive clicks to locate SEO issues.

What Are Recent G2 Reviews of Seobility?

SpyFu

SpyFu is a competitive intelligence tool for SEO and PPC. You can search a domain to see all of the keywords it ranks for, their individual pages that rank, the ads it buys on Google, and its strongest competitors. What Does SpyFu Do? * Uncovers any website’s SEO and Google Ads strategies, including keywords, backlinks, and content. * Shows every keyword your competitors rank for—both paid and organic. * Offers deep keyword research with more individual keyword results than Semrush or Ahrefs. *Tracks historical data (19+ years) to reveal trends, wins, and missteps in search marketing. *Builds custom reports for SEO and PPC insights to improve or launch campaigns. SpyFu's self-serve features make it a widely-used keyword and domain research resource for digital marketers, SEO managers, entrepreneurs, in-house teams, and affiliates. SpyFu is a solid tool for people who are starting a campaign and those who are improving what is already in motion. *Keyword Research* People behave differently on search engine results pages, and SpyFu keyword tools help you keep up with those trends. Find the competition's SEO and PPC activity on any keyword, and get next-generation metrics that can help guide your campaigns. *SEO Research* Find a domain's top pages on the SERP. Track your rankings alongside your competitor's ranks on organic top keywords. *Paid Search Intelligence* Browse competitors' Google Ads and how they evolved so that tested, high-converting ads rise to the top. *Custom Reporting* PDF exports to download or send automatically *History* SpyFu's 19+ years of historic data is built into your results so you can see trends over time. Move on keyword trends, uncover ad copy changes, and learn content ideas that create successful search marketing campaigns. History also gives useful insights into what caused their rankings to grow (or fall). Mimic their best practices and avoid past mistakes. You can use this knowledge to build a better unique position in the market for your own brand.

Average Rating: 4.6/5.0

Total Reviews: 505

How Do G2 Users Rate SpyFu?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • SEO Auditing: 8.6/10 (Category avg: 8.6/10)
  • Content Insights: 8.0/10 (Category avg: 8.4/10)
  • Competitor Analysis: 9.2/10 (Category avg: 8.0/10)

Who Is the Company Behind SpyFu?

  • Seller: SpyFu
  • Year Founded: 2005
  • HQ Location: Scottsdale, AZ
  • LinkedIn® Page: www.linkedin.com
    18 employees on LinkedIn®
  • Phone: (888) 201-0422

Who Uses This Product?

  • Who Uses This: Owner, Founder
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 73% Small, 21% Medium

What Do G2 Reviewers Say About SpyFu?

AI-generated summary from verified user reviews

Pros
  • Users value the timeline feature for competitor ads, making it easy to visualize search trends and bid prices.
  • Users value the competitor research capabilities of SpyFu, enhancing their understanding and strategies effectively.
  • Users value the effective keyword research features of SpyFu, simplifying competitor analysis and decision-making for their strategies.
  • Users find SpyFu to be an affordable option that delivers excellent value compared to pricier alternatives.
  • Users find SpyFu easy to use with a user-friendly dashboard, enhancing efficiency in data visualization and competitor analysis.
Cons
  • Users experience data inaccuracy with missing information, especially for niche keywords or newly launched ads.
  • Users experience incomplete data with SpyFu, often missing recent ad results from competitors.
  • Users wish SpyFu improved its presentation of keyword information, as it requires extra clicks to access detailed data.
  • Users find the limited data for some keywords frustrating, affecting their ability to analyze effectively.
  • Users find the limited data access in SpyFu frustrating as it requires multiple clicks for detailed keyword insights.

What Are Recent G2 Reviews of SpyFu?

What Are G2 Users Discussing About SpyFu?

Web CEO

WebCEO is a next-gen Internet Marketing platform that provides you with 24 powerful tools for keyword research, rank tracking, domain analysis, SEO audits, internal link analysis and backlink tracking, social media management (including insights from Facebook and LinkedIn), paid search management, competitor research and more. Web CEO's white-label features give digital agencies the freedom to customize reports and make them look professional.

Average Rating: 4.7/5.0

Total Reviews: 160

How Do G2 Users Rate Web CEO?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • SEO Auditing: 9.3/10 (Category avg: 8.6/10)
  • Content Insights: 8.4/10 (Category avg: 8.4/10)
  • Competitor Analysis: 8.8/10 (Category avg: 8.0/10)

Who Is the Company Behind Web CEO?

  • Seller: WebCEO LLC
  • Year Founded: 2000
  • HQ Location: Sheridan, Wyoming
  • LinkedIn® Page: www.linkedin.com
    51 employees on LinkedIn®
  • Phone: (866) 793-2236

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 87% Small, 10% Medium

What Do G2 Reviewers Say About Web CEO?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Web CEO, finding it straightforward and efficient for SEO tasks.
  • Users value the in-depth reporting capabilities of Web CEO, enhancing their SEO strategies effectively and efficiently.
  • Users commend the outstanding customer support of WebCEO, emphasizing its helpful guidance and easy accessibility for beginners.
  • Users appreciate the abundance of SEO tools in WebCEO, enjoying its user-friendly interface and efficiency in project management.
  • Users value the effective rank tracking of Web CEO, appreciating its ease of use and customization for SEO insights.
Cons
  • Users note a slight learning curve with Web CEO, impacting ease of use and feature comprehension initially.
  • Users struggle with the high costs of Web CEO, finding it challenging to budget for agency account expenses.
  • Users express concerns about pricing issues that complicate budgeting and lead to uncertainty in billing for services.
  • Users find the pricing of Web CEO to be expensive and unclear, with concerns about unpredictable monthly costs and additional fees.
  • Users report subscription issues that create confusion around pricing, features, and overall cost predictability.

What Are Recent G2 Reviews of Web CEO?

What Are G2 Users Discussing About Web CEO?

Mangools

Mangools is an SEO toolset that's great for bloggers, affiliate marketers, SMEs or SEO agencies. It's particularly popular because of the design and ease of use. Key features include keyword research, competitor analysis, backlink analysis, rank tracking and SERP analysis. The toolset has a keyword tool that helps SEOs to see competitors' rankings for the top keywords, find keyword ideas with historical search volumes and trends. It includes search results for more than 50k locations so marketers can optimize the content on their websites accordingly and get more organic traffic. Marketers can use the SERP analysis tool to find out how hard it is to rank on the first page thanks to detailed SERP preview with authority metrics and SERP features that influence the click-through rate. The rank tracking tool comes with daily rankings, aggregate metrics that show the overall progress and with interactive shareable ranking reports. Backlink analysis can be done via their other tool that calculates the link strength, categorizes backlinks and shows a website preview to evaluate the potential of the referring websites. If you don't want to use the web apps they have a browser extension for Chrome and Firefox that use the key data from the tools.

Average Rating: 4.7/5.0

Total Reviews: 96

How Do G2 Users Rate Mangools?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.1/10)
  • SEO Auditing: 8.1/10 (Category avg: 8.6/10)
  • Content Insights: 7.7/10 (Category avg: 8.4/10)
  • Competitor Analysis: 8.0/10 (Category avg: 8.0/10)

Who Is the Company Behind Mangools?

  • Seller: mangools
  • Year Founded: 2014
  • HQ Location: Bratislava, SK
  • LinkedIn® Page: www.linkedin.com
    40 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 87% Small, 6% Large

What Do G2 Reviewers Say About Mangools?

AI-generated summary from verified user reviews

Pros
  • Users love the user-friendly interface of Mangools, finding it intuitive and efficient for their SEO needs.
  • Users value the easy and intuitive keyword ranking tracking of Mangools, appreciating its user-friendly interface and city-specific data.
  • Users value the affordability of Mangools, finding it efficient and ideal for their SEO needs without overspending.
  • Users find Mangools to be very easy to use, appreciating its intuitive interface and quick implementation.
  • Users find Mangools to be exceptionally intuitive, facilitating seamless navigation and efficient SEO management for all levels.
Cons
  • Users wish for expanded features in Mangools, particularly for bulk keyword analysis and advanced AI functionalities.
  • Users find the geographical limitations of Mangools' database restrictive, impacting their research capabilities.
  • Users find the high costs of Mangools challenging due to mandatory bundling of all tools instead of individual purchases.
  • Users find competitive analysis setup difficult in Mangools compared to tools like SEMRush and Ahrefs, but it's manageable.

What Are Recent G2 Reviews of Mangools?

What Are G2 Users Discussing About Mangools?

Nightwatch

Nightwatch is the most accurate global and local rank tracker on the market. It's designed to save SEO professionals hours of time by making accurate ranking data more accessible.

Average Rating: 4.7/5.0

Total Reviews: 61

How Do G2 Users Rate Nightwatch?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.1/10)
  • SEO Auditing: 7.6/10 (Category avg: 8.6/10)
  • Content Insights: 7.3/10 (Category avg: 8.4/10)
  • Competitor Analysis: 8.7/10 (Category avg: 8.0/10)

Who Is the Company Behind Nightwatch?

  • Seller: NIGHTWATCH
  • Year Founded: 2016
  • HQ Location: Slovenj Gradec, Koroska
  • LinkedIn® Page: www.linkedin.com
    17 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 77% Small, 20% Medium

What Do G2 Reviewers Say About Nightwatch?

AI-generated summary from verified user reviews

Pros
  • Users praise the powerful features of Nightwatch, enhancing their ability to track and analyze website performance effectively.
  • Users commend Nightwatch for its excellent keyword ranking capabilities, helping agencies and webmasters track performance effectively.
  • Users value the wide range of features offered by Nightwatch, enhancing website performance tracking and analysis.
  • Users commend the powerful rank tracking of Nightwatch, highlighting its precision and comprehensive features for performance analysis.
  • Users highly recommend Nightwatch for its powerful reputation management features that effectively track website performance and competition.
Cons
  • Users desire more integrations to improve reporting issues, affecting their overall experience with Nightwatch.

What Are Recent G2 Reviews of Nightwatch?

What Are G2 Users Discussing About Nightwatch?