### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # SEO Tools Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on SEO Tools Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## SEO Tools Articles [![SEO Statistics: 65% of Businesses See Better Results With AI in 2026](https://learn.g2.com/hubfs/G2CM_FI104_Learn_Article_Images-%5BSEO_Statistics%5D_V1a.png "SEO Statistics: 65% of Businesses See Better Results With AI in 2026")](https://www.g2.com/articles/seo-statistics) [ ### SEO Statistics: 65% of Businesses See Better Results With AI in 2026 ](https://www.g2.com/articles/seo-statistics) Search in 2026 has moved far beyond the playbook marketers relied on just a few years ago. [ ![Sagar Joshi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sagar Joshi") SJ ](https://learn.g2.com/author/sagar-joshi) by Sagar Joshi [![Put Your Business on the Map With Local Voice Search](https://learn.g2.com/hubfs/Local%20Business%20Voice%20Search@2x.png "Put Your Business on the Map With Local Voice Search")](https://www.g2.com/articles/local-businesses-voice-search) [ ### Put Your Business on the Map With Local Voice Search ](https://www.g2.com/articles/local-businesses-voice-search) Hey Siri, is voice search really the next big thing in marketing? [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![The Must-Know Mobile App Stores (Native & Third-Party Options)](https://learn.g2.com/hubfs/app-stores.jpg "The Must-Know Mobile App Stores (Native & Third-Party Options)")](https://www.g2.com/articles/app-stores) [ ### The Must-Know Mobile App Stores (Native & Third-Party Options) ](https://www.g2.com/articles/app-stores) It’s safe to say there are more app stores than I realized... [ ![Bridget Poetker](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bridget Poetker") BP ](https://learn.g2.com/author/bridget-poetker) by Bridget Poetker ## SEO Tools Glossary Terms [![Conversion Rate Optimization (CRO)](https://learn.g2.com/hubfs/G2CM_GI624_Glossary_Article_Images-%5Bconversion_rate_optimization%5D_V1b.png "Conversion Rate Optimization (CRO)")](https://www.g2.com/glossary/conversion-rate-optimization-definition) [Conversion Rate Optimization (CRO)](https://www.g2.com/glossary/conversion-rate-optimization-definition) Conversion rate optimization (CRO) refers to the steps to increase the number of preferred actions on a digital platform. Learn more about its types. by Sagar Joshi [![Backlinks](https://learn.g2.com/hubfs/G2CM_GI551_Glossary_Article_Images-%5Bbacklink%5D_V1b.png "Backlinks")](https://www.g2.com/glossary/backlinks-definition) [Backlinks](https://www.g2.com/glossary/backlinks-definition) Backlinks, or inbound links, pass authority and trust from one website to another to indicate that a site's content is valuable and credible. by Holly Landis [![Call to Action](https://learn.g2.com/hubfs/GI489_Glossary_Article_Images_%5BCall_to_Action%5D_V1b.png "Call to Action")](https://www.g2.com/glossary/call-to-action-definition) [Call to Action](https://www.g2.com/glossary/call-to-action-definition) A call to action encourages website or advertisement viewers to perform tasks. Learn how to write an effective CTA to increase leads and conversion rate. by Holly Landis [![Search Engine Results Pages (SERP)](https://learn.g2.com/hubfs/G2CM_FI417_Learn_Article_Images_%5BSERP%5D_V2a.png "Search Engine Results Pages (SERP)")](https://www.g2.com/glossary/search-engine-results-page-serp-definition) [Search Engine Results Pages (SERP)](https://www.g2.com/glossary/search-engine-results-page-serp-definition) SERPs are the results of a query entered into a search engine. Websites put a lot of effort into ranking higher on SERP. Read on to learn more about them. by Devyani Mehta [![Keyword](https://learn.g2.com/hubfs/G2CM_GI494_Glossary_Article_Images_%5BKeyword%5D_V1a.png "Keyword")](https://www.g2.com/glossary/keyword-definition) [Keyword](https://www.g2.com/glossary/keyword-definition) People enter keywords into search engines to find content about a topic. Understand the importance of keywords, the types, and how to use them effectively. by Alyssa Towns [![Website Audit](https://learn.g2.com/hubfs/website%20audit.png "Website Audit")](https://www.g2.com/glossary/website-audit-definition) [Website Audit](https://www.g2.com/glossary/website-audit-definition) Companies use website audits to analyze aspects of their website and create action plans to improve user experience. Find out how to start the process. by Alexandra Vazquez [![Competitor Analysis](https://learn.g2.com/hubfs/Competitor_analysis.png "Competitor Analysis")](https://www.g2.com/glossary/competitor-analysis) [Competitor Analysis](https://www.g2.com/glossary/competitor-analysis) Competitor analysis is when one organization evaluates industry competitors for an understanding of strengths, weaknesses, and differentiating processes. Learn why conducting a competitor analysis is important and the steps to do one successfully. by Mara Calvello ## SEO Tools Discussions 0 Question on: Ahrefs [Is Ahrefs Still Worth It in 2025? A Look at G2 User Sentiment](/discussions/is-ahrefs-still-worth-it-in-2025-a-look-at-g2-user-sentiment) As someone who actively uses SEO tools, I've been reflecting on whether Ahrefs is still the best option in 2024—especially with its pricing increases and growing competition. 💰 Pricing Breakdown: Starter Plan: $108/month (~$1,200/year)—ideal for small businesses. Advanced Plans: $2,400 to $14,990 per year—geared toward agencies and enterprises. Some G2 users feel that Ahrefs is becoming too expensive, while others believe that its deep SEO insights still justify the cost. What G2 Users Love About Ahrefs: ✅ Accurate backlink data – One of the most extensive and reliable backlink databases. ✅ User-friendly interface – Despite its power, it's still intuitive. ✅ Comprehensive keyword research tools – Great for competitive analysis. Potential Drawbacks: ❌ Pricing concerns – Many users worry about continued price increases. ❌ Limited free tools – Some expected more from its free version. ❌ Learning curve for beginners – While intuitive, it still takes time to master. 77% of G2 reviewers gave Ahrefs a 5-star rating, which is a strong vote of confidence. However, some marketers argue that alternatives like SEMrush, Moz, or even more affordable options like Ubersuggest offer similar features at a lower price. If you're currently using Ahrefs, do you feel it's still worth the investment? Have you considered switching to another SEO tool? If so, which one? Would love to hear your thoughts—especially from those who have compared Ahrefs with other tools! Read the full article here: https://learn.g2.com/is-ahrefs-worth-it Comment deleted by user. Answered: Hayata Nakamura on March 10, 2025 Yes, Ahrefs is still widely considered worth the investment in 2025, especially among experienced SEO users and agencies. Answered: Shivakumar Shyamala on August 6, 2025 I think Ahrefs is still “worth it” in 2025—but only for a specific type of user https://agaronline.io Answered: will smith on March 20, 2026 Depends entirely on your use case honestly. For backlink analysis and competitor research there is nothing that comes close at this price point. The link index is genuinely fresher than Semrush in my experience — new backlinks show up days earlier. I run a deals and promo code site (https://www.snatchsavings.com ) and have it added on the free Webmaster Tools plan. Works fine for basic monitoring but I have noticed the data can feel inconsistent sometimes — organic keywords fluctuate in a way that does not always match what I see in Google Search Console. Not sure if it is a crawl delay issue or the free plan limitation. Anyone else experienced this? Curious if upgrading to a paid plan actually gives more stable data or if the underlying numbers are the same either way. For content sites and affiliate SEO the tool pays for itself if you use Site Explorer and Content Gap properly. Most people underuse it and then complain about price. Answered: snatchsavings on May 13, 2026 [See more answers (3)](javascript:void(0);) [Your answer](/discussions/is-ahrefs-still-worth-it-in-2025-a-look-at-g2-user-sentiment/comments/new?remote=true) 0 Question on: SE Ranking [What is SE Ranking used for?](/discussions/what-is-se-ranking-used-for) What is SE Ranking used for? I use it for AEO, since the use of ai now and maybe brand mention tracking also Answered: Melanie Hachey on August 9, 2026 It was also useful for brand mention at our marketing agency Answered: Thomas de Wit on August 9, 2026 It is an efficient tool for analyzing SERPs at a lower cost, offering valuable insights and innovative approaches for website crawling. Answered: Koray Tuğberk GÜBÜR on August 9, 2026 SEO Keyword Research, Rank Tracking, Competitor Monitoring. Answered: Nirav Sampat on September 4, 2024 [See more answers (3)](javascript:void(0);) [Your answer](/discussions/what-is-se-ranking-used-for/comments/new?remote=true) 0 Question on: SE Ranking [How are you using SE Ranking’s Brand Mention Tracking for AI search visibility?](/discussions/how-are-you-using-se-ranking-s-brand-mention-tracking-for-ai-search-visibility) We’ve been using SE Ranking’s Brand Mention Tracking to see when our brand shows up in AI-generated responses and which prompts tend to surface it. It’s helped us think beyond keyword rankings and connect traditional SEO work (keyword tracking, competitor analysis, technical audits) with newer AI visibility efforts. The main gaps we’d like to see improved are historical trend analysis, deeper prompt categorization, and comparisons across multiple AI platforms. How are you measuring AI-driven brand visibility today, and what reporting or breakdowns would be most useful? It was a practical way to monitor our brand's visibility in AI-powered search Answered: Tamara Schweitzer on July 9, 2026 [Your answer](/discussions/how-are-you-using-se-ranking-s-brand-mention-tracking-for-ai-search-visibility/comments/new?remote=true) - ‹ Prev ‹ Prev - 1 - [2](/categories/seo-tools/resources?discussions_page=2) - [3](/categories/seo-tools/resources?discussions_page=3) - [4](/categories/seo-tools/resources?discussions_page=4) - [5](/categories/seo-tools/resources?discussions_page=5) - … - [82](/categories/seo-tools/resources?discussions_page=82) - [83](/categories/seo-tools/resources?discussions_page=83) - [Next › Next ›](/categories/seo-tools/resources?discussions_page=2) ## SEO Tools Reports Mid-Market Grid® Report for SEO Tools Summer 2026 G2 Report: Grid® Report Grid® Report for SEO Tools Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for SEO Tools Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for SEO Tools Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for SEO Tools Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for SEO Tools Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for SEO Tools Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for SEO Tools Spring 2026 G2 Report: Grid® Report Grid® Report for SEO Tools Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for SEO Tools Spring 2026 G2 Report: Momentum Grid® Report