Top Free SEO Tools

How Many SEO Tools Products Does G2 Track?

Total Products under this Category: 1,106

Category Stats (Sep 2026)

  • Average Rating: 4.53/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Visibility (+7.4%) - Among all products in this category, Visibility recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank SEO Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 34,200+ Authentic Reviews
  • 1,106+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for SEO Tools

G2 Grid® for SEO Tools plotting products by satisfaction and market presence

Highlighted products: Semrush, Google Search Console, Birdeye, SE Ranking, Conductor, Ahrefs, BrightEdge, and Similarweb.

Underlying data: [Grid® JSON](https://www.g2.com/categories/seo-tools/grids.json?focus%5B%5D=semrush&focus%5B%5D=google-search-console&focus%5B%5D=birdeye&focus%5B%5D=se-ranking&focus%5B%5D=conductor&focus%5B%5D=ahrefs&focus%5B%5D=brightedge&focus%5B%5D=similarweb)

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia.

Average Rating: 4.4/5.0

Total Reviews: 3,930

How Do G2 Users Rate Semrush?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
  • SEO Auditing: 9.1/10 (Category avg: 8.6/10)
  • Content Insights: 8.5/10 (Category avg: 8.3/10)
  • Competitor Analysis: 9.0/10 (Category avg: 8.0/10)

Who Is the Company Behind Semrush?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 62% Small, 28% Medium

What Do G2 Reviewers Say About Semrush?

AI-generated summary from verified user reviews

Pros
  • Users value the powerful position tracking and diverse tools of Semrush, enhancing their SEO insights and strategies.
  • Users find Semrush to be exceptionally easy to use, especially for tracking SEO and social media analytics.
  • Users value the keyword research capabilities of Semrush, enhancing SEO strategies and optimizing content effectively.
  • Users value the keyword insights from Semrush, enhancing their content optimization and SEO performance effectively.
  • Users value the position tracking in Semrush for effectively monitoring search term performance and strategy development.
Cons
  • Users feel that Semrush is expensive, particularly for small businesses and individual proprietors with limited budgets.
  • Users find the high pricing of Semrush challenging, especially for small businesses and independent professionals.
  • Users find Semrush to be expensive, especially for small businesses and independent consultants with limited budgets.
  • Users find the pricing issues of Semrush frustrating due to complex payment processes and additional costly add-ons.
  • Users find the steep learning curve of Semrush challenging, especially for beginners navigating its complex features.

What Are Recent G2 Reviews of Semrush?

What Are G2 Users Discussing About Semrush?

Birdeye

Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. AI Coworkers → Do the Jobs Jay (marketing), Robin (operations), and Myna (customer experience) own the work across your locations — from AI search visibility, reviews, listings, and social, to front desk and appointment booking, to surveys, ticketing, and insights. You're not buying features. You're adding AI staff to every location. So the work gets done at every location — without stretching your team thinner. Agents → Do the Work Each coworker employs multiple agents that work together to complete a job. The way those agents work is what makes us different. Most software tells you what's happening; our agents decide what to do — and do it, with your approval. They consolidate every signal across every location, whether it lives in Birdeye or one of your 3,000+ integrations; reason with your brand voice and industry context; and act — together — to drive the outcome. So one review, one campaign, one missed call becomes a finished outcome, not a task sitting in a dashboard. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale.

Average Rating: 4.7/5.0

Total Reviews: 4,098

How Do G2 Users Rate Birdeye?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • SEO Auditing: 10.0/10 (Category avg: 8.6/10)
  • Content Insights: 10.0/10 (Category avg: 8.3/10)
  • Competitor Analysis: 10.0/10 (Category avg: 8.0/10)

Who Is the Company Behind Birdeye?

  • Seller: Birdeye
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Palo Alto, CA
  • Twitter: @BirdEye_
    5,232 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,442 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Hospital & Health Care, Real Estate
  • Company Size: 47% Small, 34% Medium

What Do G2 Reviewers Say About Birdeye?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Birdeye, appreciating its intuitive navigation and efficient support team.
  • Users appreciate the efficiency in managing reviews with Birdeye, making feedback response quick and streamlined.
  • Users appreciate the efficiency in review management offered by Birdeye, streamlining customer feedback in one platform.
  • Users appreciate the fast and responsive customer support provided by Birdeye, enhancing their overall experience.
  • Users appreciate the centralized platform of Birdeye, simplifying patient engagement and reputation management efficiently.
Cons
  • Users feel the lack of missing features limits Birdeye's potential, wishing for more reports and integrations.
  • Users notice the need for improvement in the AI chatbot, as it struggles with complex queries and implementation issues.
  • Users find the dashboard challenging to navigate, especially when managing multiple locations and utilizing the search function.
  • Users experience a noticeable learning curve with Birdeye, especially when navigating its features initially.
  • Users note that Birdeye has limited features for review management, impacting the effectiveness of customer interactions.

What Are Recent G2 Reviews of Birdeye?

What Are G2 Users Discussing About Birdeye?

SE Ranking

Your Search Ecosystem, Finally in One Place Search has fundamentally changed. The rankings, AI-generated answers, local visibility, brand mentions, and social signals that shape your digital performance no longer operate in isolation — and your data should not either. SE Ranking gives you a connected view of your search ecosystem so you can understand what is actually driving results, adapt as the landscape shifts, and walk into stakeholder conversations with clarity rather than approximations. Ecosystem-Level Insights Across Every Channel That Matters Your core SEO workflow is here: keyword research, technical site audits, backlink analysis, competitive intelligence, local SEO, and content marketing tools — accurate and built for teams that depend on them to make decisions, not just to report metrics. But where SE Ranking goes further is in connecting those SEO foundations to the wider channels now shaping your brand visibility. Your GA4 data flows in without friction, adding traffic context and user behavior data to how you read search and AI visibility signals — so you are not interpreting ranking movements in isolation from what is actually happening to your audience. SE Visible, an extension of SE Ranking, lets you look at that same data from a different perspective by adding brand and AI search visibility as an additional layer. Planable completes the picture on the content side with a collaborative social media management environment where teams plan, schedule, approve & publish across channels with multi approval workflows, and content calendar tools built for the way teams actually work. Together, these layers of data allow you to draw the kind of cross-channel correlations your leadership and clients are starting to ask for by name — and to see them in concrete terms. When your brand mentions in LLMs increase, does branded search traffic follow? Does social engagement move with your AI visibility? Those are the questions that separate LLM visibility that has genuine business impact from visibility that is simply vanity. SE Ranking gives you the data correlation layer to tell the difference, and to communicate that difference to the stakeholders who need to act on it. A Platform That Grows as Your Work Grows As AI reshapes how your audience finds you, your visibility tracking keeps pace. The AI Search Toolkit tracks your brand and domain visibility across AI Overviews, AI Mode, ChatGPT, Perplexity, and Gemini. You can benchmark against competitors, follow how your share of visibility shifts over time, and set up daily tracking to catch changes as they happen — not after the fact. When your workflows move beyond dashboards, the SE Ranking API moves with you — feeding your custom reporting pipelines, your BI environment, and whatever data infrastructure your team has built. And as AI-powered workflows become more central to how modern marketing teams operate, MCP (Model Context Protocol) support means your live keyword, backlink, competitor, and LLM visibility data is available directly inside AI assistants like ChatGPT, Claude, and Gemini — without manual export steps in between. The underlying datasets and algorithms are continuously refined. What you are looking at reflects the real and current state of search, not a lagging approximation. The Infrastructure to Navigate Complexity — and Prove Value of Your Work The hardest part of marketing in this environment is not just doing the work. It is making the complexity legible to the people who need to act on it — clients, executives, and boards who want to understand what LLM visibility is actually worth and where the ROI lies. SE Ranking gives you the reporting infrastructure to answer those questions with data rather than assertions. Your performance reviews become faster to run and easier to defend. Your strategic recommendations connect search and AI visibility to business outcomes, not just traffic numbers. White Label reporting, collaborative project management, and the Agency Pack's extended client seat and reporting capabilities give your operational foundation room to scale without scaling your overhead at the same rate. The search ecosystem is more complex than it has ever been. SE Ranking — together with SE Visible and Planable — is the platform that makes it legible, connected, and actionable, built for the teams responsible for making sense of it.

Average Rating: 4.7/5.0

Total Reviews: 1,526

How Do G2 Users Rate SE Ranking?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • SEO Auditing: 9.4/10 (Category avg: 8.6/10)
  • Content Insights: 8.4/10 (Category avg: 8.3/10)
  • Competitor Analysis: 9.0/10 (Category avg: 8.0/10)

Who Is the Company Behind SE Ranking?

  • Seller: SE Ranking
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Palo Alto, CA
  • Twitter: @SERanking
    10,769 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    238 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 86% Small, 11% Medium

What Do G2 Reviewers Say About SE Ranking?

AI-generated summary from verified user reviews

Pros
  • Users value the user-friendly interface of SE Ranking, making data tracking and website integration effortless.
  • Users appreciate the all-in-one SEO reporting solution of SE Ranking, finding it valuable and reasonably priced for agencies.
  • Users benefit from the efficient keyword research and AI result tracking features of SE Ranking for effective SEO strategies.
  • Users value the exceptional rank tracking capabilities of SE Ranking, enhancing their ability to monitor SEO performance effectively.
  • Users appreciate the comprehensive SEO reporting of SE Ranking, benefiting from its rich features and intuitive dashboards.
Cons
  • Users find the limited features of SE Ranking, including a lack of mobile-friendliness and localized keyword research, disappointing.
  • Users find SE Ranking expensive due to currency exchange rates and limitations in features based on subscription plans.
  • Users find usage limits on features restrictive, especially when managing multiple large SEO projects and local needs.
  • Users find the learning curve challenging, especially when navigating tools and content features in SE Ranking.
  • Users find the high costs of SE Ranking due to numerous paid add-ons to be overly aggressive and frustrating.

What Are Recent G2 Reviews of SE Ranking?

What Are G2 Users Discussing About SE Ranking?

Conductor

Conductor is the only end-to-end, enterprise AEO platform built on the industry’s most complete data engine. Conductor is built for the new era of search—helping brands maximize visibility across AI and traditional search engines, power the full content lifecycle from insight to creation to measurement, and protect site health with 24/7 monitoring. The unified platform connects every data signal and delivers prioritized, actionable insights across AEO/SEO, content, and technical health, giving teams a single source of truth to optimize for growth in AI search surfaces. Conductor was named a Leader in the 2025 Forrester Wave—achieving the highest scores possible in AI-integrated SEO—and was SoftwareReviews’ Gold Medalist in the 2024 Search Engine Optimization Data Quadrant for the fourth consecutive year. Conductor’s customers include Citi, Airbnb, e.l.f Cosmetics, and FedEx.

Average Rating: 4.5/5.0

Total Reviews: 761

How Do G2 Users Rate Conductor?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)
  • SEO Auditing: 8.9/10 (Category avg: 8.6/10)
  • Content Insights: 8.8/10 (Category avg: 8.3/10)
  • Competitor Analysis: 8.6/10 (Category avg: 8.0/10)

Who Is the Company Behind Conductor?

  • Seller: Conductor
  • Company Website:
  • Year Founded: 2008
  • HQ Location: New York
  • Twitter: @Conductor
    41,356 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    539 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: SEO Manager, SEO Specialist
  • Top Industries: Marketing and Advertising, Consumer Services
  • Company Size: 37% Large, 31% Medium

What Do G2 Reviewers Say About Conductor?

AI-generated summary from verified user reviews

Pros
  • Users appreciate Conductor's user-friendly interface, comprehensive features, and excellent support for SEO and keyword tracking.
  • Users find Conductor to be very easy to use for new users, enhancing their overall experience and effectiveness.
  • Users praise Conductor for its ease of use and effective SEO optimization, enhancing collaboration and content quality.
  • Users find Conductor's ease of use invaluable for effective content creation and collaboration across teams.
  • Users value Conductor for its clear insights and streamlined workflows, making SEO opportunity identification straightforward and efficient.
Cons
  • Users find the learning curve steep, making implementation time-consuming and affecting consistent usage across teams.
  • Users highlight a lack of features in Conductor that hinders productivity and limits content creation capabilities.
  • Users feel the limited features of Conductor hinder their ability to create dynamic and engaging content effectively.
  • Users find learning difficulties with Conductor, noting its complex features can be daunting and time-consuming to master.
  • Users experience a steep learning curve in reporting which complicates usage compared to other tools.

What Are Recent G2 Reviews of Conductor?

What Are G2 Users Discussing About Conductor?

Ahrefs

Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive research campaigns that drive impact. Whether you're making day-to-day decisions or defining your long-term digital strategy, Ahrefs delivers real-time insights that help you grow your brand's visibility and claim market share. Ahrefs in numbers: - #1 most active web crawler in the SEO industry and #2 worldwide (after Google) - #35 fastest supercomputer worldwide (Yep1) - Over 35 trillion external backlinks, the freshest backlink index in the industry - Over 110 billion keywords, and 28.7 billion have positive search volumes - Yep.com: our own privacy-first search engine

Average Rating: 4.5/5.0

Total Reviews: 670

How Do G2 Users Rate Ahrefs?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • SEO Auditing: 8.9/10 (Category avg: 8.6/10)
  • Content Insights: 8.2/10 (Category avg: 8.3/10)
  • Competitor Analysis: 9.1/10 (Category avg: 8.0/10)

Who Is the Company Behind Ahrefs?

  • Seller: Ahrefs
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Singapore
  • Twitter: @ahrefs
    171,771 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    213 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 62% Small, 30% Medium

What Do G2 Reviewers Say About Ahrefs?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Ahrefs, with an intuitive design suitable for beginners and quick setup.
  • Users value Ahrefs for its valuable keyword research tools, providing essential metrics for effective SEO strategies.
  • Users appreciate the comprehensive toolset of Ahrefs, enabling efficient SEO work with reliable data and user-friendly navigation.
  • Users appreciate the depth and accuracy of Ahrefs for comprehensive SEO insights and competitive analysis.
  • Users value the accurate and comprehensive backlink data provided by Ahrefs, enhancing their SEO strategies effortlessly.
Cons
  • Users find Ahrefs to be expensive, especially for small teams and freelancers with limited budgets.
  • Users find that high costs of Ahrefs can limit access for small teams and freelancers, creating financial strain.
  • Users criticize the inaccuracy of PPC results and seek clearer guidance on optimizing for AI search.
  • Users find the limited features of Ahrefs frustrating, particularly regarding AI capabilities and pricing options.
  • Users find inaccurate data problematic, affecting trust and decision-making in their SEO strategies with Ahrefs.

What Are Recent G2 Reviews of Ahrefs?

What Are G2 Users Discussing About Ahrefs?

Similarweb

At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketing channels to Gen AI visibility, to large-scale data insights. With Similarweb, you gain access to: - Extensive Data Coverage: Explore over 1 billion websites, 8 million apps, and 3 million brands. - Real-Time Insights: Stay ahead with real-time data on 5 billion search terms, 250 million display ads, and 10 billion content pages. - Global Reach: Analyze and understand markets across 190 countries and 210 industries. Trusted by industry leaders ranging from startups to Fortune 500 companies, Similarweb is the choice for thousands of businesses seeking a competitive edge and sustainable growth.

Average Rating: 4.4/5.0

Total Reviews: 1,190

How Do G2 Users Rate Similarweb?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.0/10)
  • SEO Auditing: 8.2/10 (Category avg: 8.6/10)
  • Content Insights: 8.1/10 (Category avg: 8.3/10)
  • Competitor Analysis: 9.1/10 (Category avg: 8.0/10)

Who Is the Company Behind Similarweb?

  • Seller: Similarweb
  • Company Website:
  • Year Founded: 2007
  • HQ Location: New York
  • Twitter: @Similarweb
    62,619 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,251 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager, Product Manager
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 40% Medium, 32% Large

What Do G2 Reviewers Say About Similarweb?

AI-generated summary from verified user reviews

Pros
  • Users enjoy the ease of use of Similarweb, appreciating its intuitive interface and helpful features for tracking.
  • Users value Similarweb for its AI-driven traffic insights, enhancing client strategies and keyword tracking capabilities.
  • Users value the detailed traffic analysis from Similarweb, which aids in identifying opportunities and understanding trends.
  • Users find Similarweb's competitor analysis invaluable for benchmarking and gaining insights on marketing performance and customer behavior.
  • Users value Similarweb for its intuitive dashboards and competitor insights, enhancing strategic decision-making effortlessly.
Cons
  • Users often find data inaccuracy in Similarweb, especially with estimates for smaller or niche websites.
  • Users find the inaccurate data from Similarweb a challenge, as it often lacks precision and timely updates.
  • Users find the limited features of Similarweb make it less intuitive and harder to navigate for newcomers.
  • Users find the limited data in Similarweb's free version insufficient for accurate insights, especially for smaller sites.
  • Users find the advanced features expensive, making it less accessible for smaller businesses and budgets.

What Are Recent G2 Reviews of Similarweb?

Wincher

Wincher is your go-to SEO tool for growing your traffic and ranking to the top of the SERPs. With its easy-to-read dashboards, deeply intuitive interface and accurate data, Wincher gives you everything you need to build grow your search visibility and make decisions in no time. It takes less than 5 minutes to set up your account and gain access to: - Daily rank tracking - On-demand data update - Integration with Google Search Console & Looker Studio - Keyword research & keyword gap - Share of voice - Backlink profile explorer - Competitor tracking - On-page SEO checker - AI content outliner … and many more. Over 600,000 marketers and business owners trust Wincher. Get started with a 7-day free trial—no credit card required. wincher.com

Average Rating: 4.6/5.0

Total Reviews: 453

How Do G2 Users Rate Wincher?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)
  • SEO Auditing: 8.6/10 (Category avg: 8.6/10)
  • Content Insights: 8.1/10 (Category avg: 8.3/10)
  • Competitor Analysis: 8.5/10 (Category avg: 8.0/10)

Who Is the Company Behind Wincher?

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Photography
  • Company Size: 97% Small, 3% Medium

What Do G2 Reviewers Say About Wincher?

AI-generated summary from verified user reviews

Pros
  • Users find Wincher's ease of use remarkable, benefiting from its clear interface and daily guidance for SEO tasks.
  • Users appreciate the straightforward keyword tracking of Wincher, enabling easy updates and insightful daily reports.
  • Users appreciate the user-friendly interface of Wincher, making keyword tracking and SEO management effortless and efficient.
  • Users value the valuable insights provided by Wincher, which enhance their understanding of SEO performance and metrics.
  • Users find Wincher's intuitive interface and simple navigation make keyword tracking effortless and efficient for everyone.
Cons
  • Users find the high costs of Wincher challenging, especially freelancers and small businesses on tight budgets.
  • Users note the limited features on the free plan, which restricts access to more advanced options.
  • Users find the high pricing of Wincher limiting, wishing for more affordable options for smaller teams.
  • Users find the limited keyword options challenging, wishing for more comprehensive SEO features and guidance.
  • Users find the limited keyword suggestions on Wincher cumbersome and wish for more options before upgrading.

What Are Recent G2 Reviews of Wincher?

What Are G2 Users Discussing About Wincher?

SEOptimer

SEOptimer is a Website Audit & Reporting tool which can comprehensively review a website in under 30 seconds. We review and report on the important factors Search Engines care about when ranking a page, as well as things that matter to users such as page load speed and mobile usability. Beyond website auditing, SEOptimer includes a comprehensive suite of powerful SEO tools: Keyword Tracking, Keyword Research, Backlink Research, Backlink Monitoring, an SEO Crawler, and Bulk Reporting. Small businesses can use SEOptimer to improve their rankings and online presence. Digital Marketers can use our reporting solution to produce simple and beautiful PDF reports for their customers and prospects, as well as embed a white labeled version of the audit tool into their own sites to act as a lead generator. We pride ourselves on simple, easy to follow, yet professional quality SEO reporting. We keep up to date on latest trends and search engine algorithm changes so you don’t have to, and continuously use these to refine our algorithms.

Average Rating: 4.6/5.0

Total Reviews: 340

How Do G2 Users Rate SEOptimer?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • SEO Auditing: 9.3/10 (Category avg: 8.6/10)
  • Content Insights: 8.1/10 (Category avg: 8.3/10)
  • Competitor Analysis: 8.4/10 (Category avg: 8.0/10)

Who Is the Company Behind SEOptimer?

  • Seller: SEOptimer
  • HQ Location: Hong Kong
  • Twitter: @seoptimer
    1,829 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 92% Small, 6% Medium

What Do G2 Reviewers Say About SEOptimer?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of SEOptimer, praising its intuitive interface and beginner-friendly features.
  • Users praise the clear and actionable audits of SEOptimer, enhancing site performance efficiently and reliably.
  • Users value the detailed reporting from SEOptimer, finding it comprehensive and actionable for optimal site performance.
  • Users find SEOptimer to be user-friendly, allowing quick access to features with an intuitive interface.
  • Users appreciate SEOptimer for its intuitive design, making SEO tasks straightforward and efficient for quick issue resolution.
Cons
  • Users find the limited features of SEOptimer restricts their ability to provide customized reports effectively.
  • Users express frustration over the monthly crawl limits imposed by SEOptimer, wishing for higher allowances.
  • Users find feature deficiencies in SEOptimer, particularly lacking competitor benchmarking and in-depth technical analysis.
  • Users find keyword issues frustrating, especially with limitations and irrelevant suggestions affecting their SEO management efficiency.
  • Users wish for better tutorials and limitations on website crawls, affecting their ability to learn the product effectively.

What Are Recent G2 Reviews of SEOptimer?

What Are G2 Users Discussing About SEOptimer?

Sitechecker

Sitechecker is an easy-to-use platform to measure, track, and improve your search visibility. It is a must-have toolkit for website owners, marketing agencies owners, SEO specialists, marketers, and product managers. More websites you working on, more time you spent on a daily routine when checking data from Google Analytics, Google Search Console, rank tracker, site crawler in different tabs. Sitechecker will reduce this time due to one dashboard with all important statistics for all websites. A few words about each of the tool inside the platform 1. Site Audit detects the issues that slow down your SEO growth and gives specific tips on how to fix them. 2. Site Monitoring collects a history of important SEO changes on the website and sends you email alerts when something critical happens. 3. Rank Tracker tracks your website rankings every day and helps to research how SERP changes for any keyword that is valuable for you. 4. Dashboard will give you a bird's eye view of all the main metrics of your project. 5. Insights provides you with different templates that you can use to analyze the website's data. 6. Backlink Tracker monitors backlinks and shows which one has lost or became non-indexable. 7. Google Analytics integration helps import traffic and transaction stats. 8. Google Search Console integration helps find search performance insights that are not available in Google Search Console by default. 9. On-Page Checker helps run a quick on-page SEO analysis for any page and find mistakes in the text content, links, images, meta tags, and page speed. 10. Link Strategy helps research competitors’ link building strategies.

Average Rating: 4.6/5.0

Total Reviews: 128

How Do G2 Users Rate Sitechecker?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • SEO Auditing: 9.3/10 (Category avg: 8.6/10)
  • Content Insights: 8.6/10 (Category avg: 8.3/10)
  • Competitor Analysis: 8.5/10 (Category avg: 8.0/10)

Who Is the Company Behind Sitechecker?

  • Seller: Sitechecker
  • Year Founded: 2014
  • HQ Location: Ukraine
  • Twitter: @Boosta
    8,249 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    646 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 89% Small, 6% Medium

What Do G2 Reviewers Say About Sitechecker?

AI-generated summary from verified user reviews

Pros
  • Users find Sitechecker to be a powerful SEO optimization tool, effectively identifying website issues and enhancing performance.
  • Users appreciate the valuable insights from Sitechecker, enhancing their understanding of SEO performance and rankings.
  • Users value the ease of use of Sitechecker, appreciating its intuitive interface for efficient SEO analysis.
  • Users commend Sitechecker for its intuitive interface, making SEO analysis and performance improvement effortless.
  • Users find the keyword ranking capabilities of Sitechecker invaluable for optimizing content and monitoring search performance.
Cons
  • Users note the high costs associated with Sitechecker, particularly challenging for smaller businesses needing flexibility.
  • Users notice the slow loading times of Sitechecker, impacting their efficiency and overall experience during usage.
  • Users find the limited features of Sitechecker's free version restrict their access to advanced tools.
  • Users find the lack of language support and limited advanced features hinder their overall experience with Sitechecker.
  • Users note the limited audit capabilities of Sitechecker, hindering effective disavowal of negative backlinks.

What Are Recent G2 Reviews of Sitechecker?

What Are G2 Users Discussing About Sitechecker?

AirOps

AirOps is the growth platform for AI search. Buyers now skip the website and go straight to the prompt, so the story AI engines tell about your brand is your most important marketing asset. AirOps gives enterprise marketing teams one system to see how they show up across ChatGPT, Gemini, Perplexity, and Google AI, act on the most important opportunity areas, and measure what moves. The difference is action at scale: Quill, the AI agent at the center of AirOps, turns insights into published work no team could produce alone, drafting, refreshing, and monitoring content against your brand with humans in the loop. Your team sets the strategy. Quill runs the execution. Join Chime, Ramp, Webflow, and Klaviyo. See where you stand in AI search and start winning. Learn more at https://www.airops.com/

Average Rating: 4.7/5.0

Total Reviews: 112

How Do G2 Users Rate AirOps?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)
  • SEO Auditing: 8.8/10 (Category avg: 8.6/10)
  • Content Insights: 9.6/10 (Category avg: 8.3/10)
  • Competitor Analysis: 8.8/10 (Category avg: 8.0/10)

Who Is the Company Behind AirOps?

  • Seller: AirOps
  • Company Website:
  • Year Founded: 2021
  • HQ Location: San Francisco, US
  • Twitter: @AirOpsHQ
    1,762 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    174 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 56% Small, 35% Medium

What Do G2 Reviewers Say About AirOps?

AI-generated summary from verified user reviews

Pros
  • Users find AirOps to be genuinely useful for AI visibility, enhancing workflow reliability and scaling content production.
  • Users appreciate the ease of use of AirOps, streamlining workflows and reducing manual tasks significantly.
  • Users value the streamlined content creation process with AirOps, significantly improving efficiency and minimizing manual tasks.
  • Users value the time-saving automation of AirOps, drastically reducing manual tasks and streamlining workflows effectively.
  • Users highlight the efficient SEO optimization capabilities of AirOps, streamlining workflows and saving valuable time.
Cons
  • Users experience a steep learning curve with AirOps, requiring clear inputs and more hands-on practice to master workflows.
  • Users note a steep learning curve with AirOps, requiring time to fully grasp its comprehensive functionalities.
  • Users note that the pricing model can be high, making it crucial to monitor usage closely.
  • Users highlight the high costs associated with AirOps, raising concerns about budget management and pricing models.
  • Users face significant setup difficulties, with a complex UI and slow support hindering their onboarding experience.

What Are Recent G2 Reviews of AirOps?

Adaptify SEO

Adaptify is an AI-powered SEO platform designed to automate the SEO process for agencies. The platform offers a three-step approach: creating a custom SEO strategy based on your business, competitors, and goals; automatically generating high-quality, long-form articles; and managing backlink outreach for high-quality PR backlinks. This tool could streamline your agency's SEO efforts by providing fast, AI-enabled content creation, competitive pricing, and guaranteed quality backlinks, aiming for a quick setup and rapid results.

Average Rating: 4.9/5.0

Total Reviews: 84

How Do G2 Users Rate Adaptify SEO?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)
  • SEO Auditing: 8.8/10 (Category avg: 8.6/10)
  • Content Insights: 9.6/10 (Category avg: 8.3/10)
  • Competitor Analysis: 8.2/10 (Category avg: 8.0/10)

Who Is the Company Behind Adaptify SEO?

  • Seller: Adaptify ltd
  • Company Website:
  • HQ Location: Miami, Florida
  • LinkedIn® Page: www.linkedin.com
    18 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising
  • Company Size: 90% Small, 2% Medium

What Do G2 Reviewers Say About Adaptify SEO?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Adaptify SEO, highlighting its straightforward learning process and excellent support.
  • Users commend the high-quality content creation of Adaptify SEO, streamlining their workflow and saving valuable time.
  • Users find the easy setup of Adaptify SEO refreshing, enhancing their learning and overall experience with the tool.
  • Users value the time-saving automation of Adaptify SEO, significantly reducing proposal creation and SEO efforts.
  • Users appreciate the AI-driven insights of Adaptify SEO, effortlessly improving performance and simplifying the SEO process.
Cons
  • Users note a slight learning curve with Adaptify SEO, requiring time to master its extensive functionality.
  • Users note integration issues with CMS and analytics tools, highlighting a need for improved functionality in Adaptify SEO.
  • Users find the limited features of Adaptify SEO restrict their ability to leverage a full-fledged SEO tool.
  • Users note content issues with Adaptify SEO, highlighting inflexibility in image choices and AI-generated backlinks.
  • Users note the high costs of Adaptify SEO may limit accessibility for smaller agencies and businesses.

What Are Recent G2 Reviews of Adaptify SEO?

Surfer

Positive Surfer is an AI Visibility Platform that helps marketing teams become the definitive answer wherever their buyers search — across Google and AI search. It combines data, research-backed optimization, and a user-friendly workflow to grow brand visibility through content where buying decisions start to form. Surfer is used by in-house marketing teams, content marketers, SEO specialists, and agencies around the world to track, plan, write, and optimize content that gets ranked and cited by both search engines and LLMs. It brings everything into a single workflow—from identifying visibility gaps to executing content improvements—so marketing teams can turn content into consistent visibility.

Average Rating: 4.8/5.0

Total Reviews: 533

How Do G2 Users Rate Surfer?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)
  • SEO Auditing: 9.2/10 (Category avg: 8.6/10)
  • Content Insights: 9.2/10 (Category avg: 8.3/10)
  • Competitor Analysis: 8.9/10 (Category avg: 8.0/10)

Who Is the Company Behind Surfer?

  • Seller: Surfer
  • Year Founded: 2017
  • HQ Location: Wrocław, PL
  • Twitter: @surfer_seo
    261,280 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    97 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 89% Small, 6% Medium

What Do G2 Reviewers Say About Surfer?

AI-generated summary from verified user reviews

Pros
  • Users value the Content Editor for its ease of organization and effective content optimization features.
  • Users highlight the AI-powered content optimization features of Surfer, enhancing their SEO strategy and improving results.
  • Users find Surfer to be incredibly easy to use, streamlining content optimization and boosting efficiency with excellent support.
  • Users highlight the AI-powered SEO improvement suggestions of Surfer, praising its effectiveness and comprehensive support.
  • Users find Surfer to be a time-saving tool, streamlining content optimization and reducing the need for outsourcing.
Cons
  • Users express frustration with credit issues, citing difficulties in purchasing additional credits and high costs for beginners.
  • Users find the high costs of SurferSEO challenging, especially for beginners and entry-level bloggers.
  • Users find the high pricing of Surfer to be restrictive, particularly for smaller teams and freelancers.
  • Users feel that Surfer has limited features, particularly regarding flexibility and resource availability for content editing.
  • Users find that Surfer tends to overemphasize keyword usage, resulting in content that feels less natural and more mechanical.

What Are Recent G2 Reviews of Surfer?

Moz Pro

Moz Pro: Smarter SEO Made Simple Moz Pro is an all-in-one SEO platform designed to help you grow your online visibility, drive high-quality traffic, and make confident, data-backed decisions—without needing to be a technical SEO expert. With intuitive tools and clear reporting, Moz Pro makes it easy to manage SEO across your website, track keyword performance, analyze competitors, and identify opportunities that can directly impact your bottom line. Target the Right Keywords Use Moz’s Keyword Explorer to uncover valuable keyword opportunities based on search volume, difficulty, and intent. Prioritize which terms to focus on, group them by topic, and build a content strategy around what your audience is actually searching for. AI-powered keyword suggestions and SERP analysis help ensure you're never flying blind. Track Performance with Confidence Moz Pro gives you real-time insights into how your site and content are performing in search. Monitor keyword rankings, visibility, domain authority, and backlinks across multiple sites—all from a clean, easy-to-navigate dashboard. Customizable reports keep stakeholders in the loop without the hassle of manual updates. Find and Fix SEO Issues Fast The built-in Site Crawl tool scans your website regularly to surface technical issues that could be hurting your rankings—like broken links, duplicate content, or missing metadata. You'll get clear guidance on what needs fixing and what to prioritize, so nothing slips through the cracks. See What Competitors Are Up To Moz Pro’s competitive research tools show you who you’re really competing with in search, what keywords they’re winning, and where their backlinks are coming from. Use this insight to strengthen your own strategy, find content gaps, and identify new link-building opportunities. Stay Ahead with Trusted Resources Moz Pro includes access to expert-level SEO resources, including Moz Academy courses, the industry-leading Moz Blog, and 24/7 online support. Whether you’re brushing up on best practices or tackling a new challenge, you’ll always have guidance at your fingertips. Flexible Plans for Every Stage From solo marketers to growing teams, Moz Pro offers scalable plans that grow with you—starting at just $39/month when billed annually. Moz Pro gives you clarity, control, and confidence in your SEO strategy. Whether you're optimizing content, fixing issues, or scaling your online presence, Moz Pro helps you get results—without complexity. Ready to take your SEO to the next level? Try Moz Pro free and see the difference.

Average Rating: 4.3/5.0

Total Reviews: 595

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How Do G2 Users Rate Moz Pro?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)
  • SEO Auditing: 8.4/10 (Category avg: 8.6/10)
  • Content Insights: 7.5/10 (Category avg: 8.3/10)
  • Competitor Analysis: 8.4/10 (Category avg: 8.0/10)

Who Is the Company Behind Moz Pro?

  • Seller: Moz
  • Year Founded: 2004
  • HQ Location: Seattle, WA
  • Twitter: @moz
    530,901 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    367 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Specialist
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 57% Small, 32% Medium

What Do G2 Reviewers Say About Moz Pro?

AI-generated summary from verified user reviews

Pros
  • Users find Moz Pro's keyword research capabilities invaluable for tracking performance and planning effective web content.
  • Users appreciate the user-friendly interface of Moz Pro, which is intuitive and accessible for both beginners and experts.
  • Users commend the data accuracy of Moz Pro, highlighting its reliable metrics and insightful SEO analysis tools.
  • Users value detailed reporting from Moz Pro, enhancing their SEO efforts with automated and visually appealing insights.
  • Users appreciate the ease of use of Moz Pro, finding it simple to implement and navigate effectively.
Cons
  • Users find the limited keyword database and tracking features hinder their ability to explore opportunities effectively.
  • Users express concern over feature deficiencies in Moz Pro, citing limited data depth and slow updates as major drawbacks.
  • Users find the keyword tracking process inefficient, lacking automation and imposing limits that complicate management.
  • Users note the niche limitations of Moz Pro, particularly in keyword depth and specialized SEO features.
  • Users find the high costs of Moz Pro burdensome, especially with limited features compared to cheaper alternatives.

What Are Recent G2 Reviews of Moz Pro?

What Are G2 Users Discussing About Moz Pro?

Paige

Paige is the world's leading fully automated, AI-powered local SEO platform. Developed by Merchynt, Paige has helped over 20,000 agencies and business owners make their local marketing more effective. Paige automatically handles most of the important, but tedious local SEO tasks like reputation management, Google Business Profile (GBP) optimization, citation management, YouTube channel automation, social media automation, review management, performance reporting, and more. If you want to rank higher in local search results and generate more leads and sales from your GBP, consider giving Paige a try today!

Average Rating: 4.8/5.0

Total Reviews: 36

How Do G2 Users Rate Paige?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.0/10)

Who Is the Company Behind Paige?

  • Seller: Merchynt
  • Company Website:
  • Year Founded: 2019
  • HQ Location: Los Angeles, US
  • LinkedIn® Page: www.linkedin.com
    22 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 94% Small, 6% Medium

What Do G2 Reviewers Say About Paige?

AI-generated summary from verified user reviews

Pros
  • Users find Paige's ease of use exceptional, streamlining posting and reporting with intuitive features and excellent support.
  • Users find Paige's automation capabilities incredibly helpful for managing Google Business Profiles and streamlining reporting.
  • Users commend the exceptional customer support from Paige, highlighting real people and excellent communication helping their business grow.
  • Users value the user-friendly AI features of Paige, enabling effortless automation and insightful reporting for business growth.
  • Users find Paige's clear SEO guidance incredibly helpful, simplifying complex tasks into actionable steps for better results.
Cons
  • Users find editing limitations frustrating, desiring more control over content customization and AI rewriting options.
  • Users find the learning curve challenging, seeking clearer guidance and resources for better software navigation.
  • Users note that Paige can be expensive at $99 per client, which might deter some potential users.
  • Users desire better guidance and tutorials for maximizing the software's capabilities, as many find it challenging to navigate.
  • Users find the video creation process clunky, experiencing mismatches between scripts and images in their projects.

What Are Recent G2 Reviews of Paige?

AgencyAnalytics

AgencyAnalytics is the only reporting and insights platform built for marketing agencies. Prove your value to clients, win back the hours you lose to manual reporting, and keep more of the clients you've worked hard to earn. Connect every client's marketing channels into live, customizable dashboards and report on SEO, PPC, social media, email, call tracking, ecommerce, local, and more, with 85+ integrations in one place. Automate report creation and scheduling so polished, accurate updates go out on time without the manual work. Benchmark performance, spot trends early, and use AI-powered insights to walk into client calls already knowing what's working and what to fix. Everything is fully white-labeled for your agency, so clients get their own branded login to the web or mobile app. Whether you're an established agency or just getting started, AgencyAnalytics offers flexible pricing that scales as you grow. Try it risk-free for 14 days, no credit card required.

Average Rating: 4.7/5.0

Total Reviews: 451

How Do G2 Users Rate AgencyAnalytics?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)
  • SEO Auditing: 8.4/10 (Category avg: 8.6/10)
  • Content Insights: 7.6/10 (Category avg: 8.3/10)
  • Competitor Analysis: 7.8/10 (Category avg: 8.0/10)

Who Is the Company Behind AgencyAnalytics?

  • Seller: AgencyAnalytics
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Toronto
  • Twitter: @agencyanalytics
    4,047 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    118 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 88% Small, 8% Medium

What Do G2 Reviewers Say About AgencyAnalytics?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use in AgencyAnalytics, enjoying quick access to integrated data and responsive support.
  • Users love the time-saving features of AgencyAnalytics, allowing for quick data organization and seamless reporting.
  • Users commend the exceptional customer support from AgencyAnalytics, praising their responsiveness and tailored assistance.
  • Users commend the user-friendly interface of AgencyAnalytics, appreciating its ease of use and fast setup.
  • Users appreciate the seamless integration capabilities of AgencyAnalytics, enhancing data visibility and reporting efficiency.
Cons
  • Users are frustrated by the integration issues with various platforms, severely limiting functionality and support options.
  • Users note the limited features of AgencyAnalytics, impacting comprehensive analysis and integration capabilities for key platforms.
  • Users face a tricky reporting issue due to a steep learning curve and integration limitations affecting dashboard setups.
  • Users experience significant connection issues due to limited integrations and frequent disconnections, impacting overall functionality.
  • The learning curve for setting up and structuring dashboards in AgencyAnalytics can be challenging for users.

What Are Recent G2 Reviews of AgencyAnalytics?

What Are G2 Users Discussing About AgencyAnalytics?