Top Free Sales Engagement Software

Apollo.io is a platform that combines prospecting, accurate data, structured outreach, and automation to simplify and enhance sales workflows. Reviewers appreciate Apollo.io's AI features, ease of use, and integration capabilities, which make day-to-day outbound tasks easier and more efficient, saving time and allowing everything to happen in one place. Users experienced issues with the platform's data accuracy, email integration reliability, and the number of paywalls across the platform, which can interrupt workflow and experimentation, especially for smaller teams.

Hubspot Sales Hub is a tool designed to help users stay updated on deal opportunities, organize deals, and track leads. Reviewers like the platform's user-friendly interface, its ability to automate processes, and its features for tracking deals and handling leads. Reviewers mentioned that some features are only accessible in high-tier plans, which can be costly, and the platform can sometimes be slow.

Salesforce Sales Cloud is a customer relationship management platform that centralizes sales processes, customer data, and interactions. Users like the platform's flexibility, automation features, and detailed reporting, which reduce manual effort and provide real-time visibility into performance. Users reported that Salesforce Sales Cloud can be complex and overwhelming for new users, with a steep learning curve and potentially high costs for additional features and support.

ZoomInfo Sales is a sales intelligence tool designed to provide contact details and lead generation capabilities through a vast database of emails and numbers for sales and marketing purposes. Users like the tool's ability to provide accurate data, advanced features, AI for outreach, easy integration with other platforms, and its user-friendly interface that allows easy navigation and customization. Users mentioned issues with the platform's high pricing, short trial period, occasional inaccuracies in contact details, and some features needing improvement, such as email tracking and intent signals.

Lemlist is a tool that allows users to find phone and email addresses of potential customers, launch multi-channel sequences, and personalize at scale. Reviewers like the advanced personalization features, the ability to manage multichannel campaigns, and the built-in AI toolkit that streamlines workflows and fine-tunes messaging. Users experienced difficulties in understanding how to use Lemlist initially, felt the user interface can be dense when managing multiple campaigns, and found the pricing high for small businesses.

Reply.io is a sales automation tool that allows users to build and manage multi-step outreach campaigns, automate sequences, and generate reports. Reviewers frequently mention the ease of use, time-saving automation, personalization at scale, and the ability to manage multiple clients on a single platform as key benefits. Reviewers mentioned issues with the user interface feeling cluttered when managing multiple sequences, a steep learning curve for advanced features, and limitations in reporting and personalization workflows.

Cirrus Insight is a program that integrates with Salesforce and email platforms like Gmail and Outlook, allowing users to manage leads, track emails, schedule meetings, and update records directly from their inbox. Reviewers appreciate the seamless integration with Salesforce and email platforms, the ability to attach incoming emails to Salesforce leads, contacts, or accounts with one click, and the comprehensive prognosis and resolution suggestions provided by the software. Reviewers experienced issues with missing features, slow loading times due to Gmail and Outlook integration, synchronization issues, and a heavy reliance on Salesforce for insights.

Mixmax is a communication management tool that allows users to send, track, and automate emails, and provides features such as email templates, sequences, reminders, and analytics. Reviewers like the user-friendly interface, the ability to track email opens and clicks, the convenience of scheduling and automating emails, and the efficiency of using templates for consistent communication. Users mentioned occasional technical glitches, limited reporting options for email sequences, the need for higher subscription tiers to access certain features, and the lack of an iOS app and mobile integration.

Adobe Marketo Engage is a marketing automation platform designed to track visitors, send leads to sales, and enrich data for better understanding and utilization. Reviewers appreciate Adobe Marketo Engage's robust automation capabilities, advanced segmentation, and dynamic content, which allow for easy personalization and optimization of campaigns at scale. Reviewers noted that Adobe Marketo Engage has a steep learning curve, a dated and complex user interface, and limited reporting and analytics customization, which can slow down performance when working with large datasets.

Close is a customer relationship management (CRM) tool that offers features such as lead management, email automation, and sales analytics to streamline sales processes. Reviewers appreciate Close's user-friendly interface, AI features, and integrated communication tools, which enhance efficiency and ease of navigation. Reviewers mentioned issues with limited customization options, occasional system lags, and challenges with specific features like power dialer and lead status management.