Ambition Reviews & Product Details

Ambition is a comprehensive sales coaching and performance platform designed to empower frontline sales managers within enterprise organizations. This innovative solution focuses on enhancing the effectiveness of sales teams by leveraging data-driven coaching, streamlined workflows, and AI-powered insights. By prioritizing the role of the frontline sales manager, Ambition aims to drive consistent revenue growth and improve overall sales performance. Targeting enterprise-level organizations across various high-growth industries, including cybersecurity, SaaS, and telecom, Ambition addresses the unique challenges faced by sales teams in these environments. The platform is particularly beneficial for organizations looking to close performance gaps and elevate mid-level performers through impactful coaching conversations. By automating time-consuming preparatory tasks, Ambition allows managers to dedicate more time to coaching and mentoring their teams, transforming routine one-on-one meetings into meaningful opportunities for development. Ambition's key features include coaching orchestration tools that facilitate effective weekly one-on-ones, agenda management, and integrated pipeline snapshots. These capabilities enable sales managers to conduct thorough check-ins and follow-up action items seamlessly. Additionally, the platform supports managed programs with company-wide templates and workflows, streamlining onboarding processes for new sales representatives and managers. This structured approach not only shortens ramp-up time but also accelerates quota attainment and enhances productivity across the team. Another significant aspect of Ambition is its pipeline intelligence feature, which provides valuable insights through AI-generated summaries and documented reviews. This functionality ensures that all pipeline activities are easily accessible for team evaluations, fostering a collaborative environment. Furthermore, Ambition incorporates sales motivation and gamification elements, such as automated competitions, leaderboards, and accolades, to drive accountability and motivation among team members. By utilizing these features, organizations can create a high-performance culture that encourages continuous improvement and recognizes individual contributions. Ambition stands out in its category by delivering measurable business outcomes, such as increased sales activity and success metrics, reduced manual preparation time, and improved employee retention rates. The platform integrates seamlessly with existing sales technology stacks, including Salesforce and Gong, ensuring a smooth implementation process. By positioning itself as a strategic partner in building a culture of sales excellence, Ambition empowers organizations to maximize the impact of frontline managers, ultimately driving sustainable revenue growth and continuous performance enhancement.

Product Website

Seller

Ambition

Languages Supported

English

Product Description

Ambition is where modern sales leaders manage their reps. Display metrics that matter on big-screen TVs, run effective 1:1 coaching programs that move the needle, set pacing alerts that trigger real-time action, and spin up competitions in a flash. Ambition gives managers the knowledge and tools they need to coach every rep to quota-crushing success."

Overview by

Mary Foster

Discussions

Ambition Community

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Ambition Integrations

(4)

Verified by Ambition

Ambition Media

Ambition Demo - Sales Management Dashboards, Built To Win

Proactive alerts and real-time dashboards to power your sales floor. Lead confidently with critical, real-time insights into individual and team performance.

Ambition Demo - Competitions To Drive Productivity (And Culture!)

Sales is a whole lot more fun when you’re winning. Compete on smart metrics with contests you can spin up in minutes. Incentivize your reps to win challenges, win fantasy leagues, and win deals.

Ambition Demo - Your Sales Playbook, At Your Fingertips

Not all KPIs are created equal. Help your reps understand the daily activities that pace them to quota. Transform your sales culture from focusing solely on logging activities into improving the efficiency of activities with activity and objective scorecards that are proven to improve quota attai...

Ambition Demo - Measurable 1:1 Sales Coaching

1:1 coaching for people-first organizations. Sales coaching sessions that are scheduled, held, and measured all in one place means that you can reduce your software stack, but increase the number of levers you have to pull when it comes to managing your team.

Ambition Demo - Big Screen Leaderboards, Big Time Results

Drive energy to your sales floor with real-time leaderboards, contests, and automated custom alerts.

Ambition Demo - Data-Based Decision-Making, 24/7

Robust analytics helps you measure, in real-time, so you can improve. Unlock efficiency ratios for every rep and team in a single glance, so you know exactly who to coach on what.

Official Downloads

(5)

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How One of The World’s Most Recognized Telecom Companies Leverages Ambition

The Effect of Sales Coaching on Employee Retention and Performance

A commissioned study by Forrester Consulting on the Total Economic Impact (TEI) of Ambition

Ambition Reviews (580)

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Les T.

Business Account Executive

Enterprise (> 1000 emp.)

10/21/2025

"Ambition Makes Performance Tracking Engaging, But UI Could Be Smoother"

5/5

What do you like best about Ambition?

I’ve found Ambition to be a really helpful tool for tracking performance and having more meaningful feedback sessions with my manager. It makes it easy to review progress, understand where I’m excelling, and identify areas for improvement in real time. I also like that it keeps goals transparent and helps align my day-to-day activities with team and company objectives. Overall, it’s a great platform for staying motivated and engaged in my performance journey. Review collected by and hosted on G2.com.

What do you dislike about Ambition?

One thing I’d like to see improved is the user interface — it can feel a bit cluttered at times, and finding specific metrics or past feedback isn’t always as intuitive as it could be. Streamlining navigation or adding clearer summaries would make the experience even better.

Overall, Ambition has made performance conversations more structured and meaningful, and I really value that. Review collected by and hosted on G2.com.

What problems is Ambition solving and how is that benefiting you?

Ambition helps solve the challenge of staying consistently aligned on performance goals and expectations. Before using it, it was easy for progress updates or feedback to get lost in day-to-day work. Now, everything is in one place — performance metrics, goals, and coaching notes — which makes it much easier to track my growth over time.

It also helps bridge communication between myself and my manager. Having visibility into my performance data allows for more focused conversations during one-on-ones, so feedback is specific and actionable instead of general. This keeps me accountable and motivated, and it helps me prioritize the right activities that drive results. Review collected by and hosted on G2.com.

Austin C.

Readiness Consultant

Mid-Market (51-1000 emp.)

12/18/2025

"Real-Time Progress and Motivation That Drives Results"

4/5

What do you like best about Ambition?

Ambition makes it really clear where I stand and what I need to focus on. Instead of guessing how I’m doing or waiting for a pipeline review, I can see my progress in real time and understand how my daily activity is tracking toward my goals.

The leaderboards and competitions add a fun, motivating element without feeling forced. They create healthy competition and keep momentum high, especially during longer sales cycles.

I also like that Ambition ties performance metrics directly to what leadership cares about. It helps me prioritize the right activities and stay aligned with expectations, rather than chasing vanity metrics. Review collected by and hosted on G2.com.

What do you dislike about Ambition?

Overall, although Ambition has the potential to be a strong motivator and an effective performance tool, some representatives find that it can create additional pressure or distractions, particularly when the metrics do not fully reflect the realities of their daily sales activities. Review collected by and hosted on G2.com.

What problems is Ambition solving and how is that benefiting you?

From a sales rep’s perspective, Ambition helps solve a lot of the day-to-day uncertainty that comes with selling. Instead of wondering whether I’m on track to hit my number, I can see my progress against goals in real time and make adjustments early if I’m behind. It clarifies what I should focus on by showing which activities actually matter, so I’m not guessing where to spend my time. During slower weeks, the visibility and friendly competition help keep me motivated and consistent, even when deals aren’t closing yet. Ambition also improves coaching by giving managers and reps a shared, objective view of performance, which leads to more specific and actionable feedback rather than generic advice. For newer reps, it sets clear benchmarks for success, and for top performers, it ensures wins are visible and recognized. Overall, Ambition turns performance data into clarity, focus, and momentum that directly helps me sell more effectively. Review collected by and hosted on G2.com.

Adrian P.

Mortgage Coordinator

Mid-Market (51-1000 emp.)

12/18/2025

"Empowering Insights and Transparent Metrics Drive Productivity"

5/5

What do you like best about Ambition?

The transparency of company wide metrics. The ability to sort within those metrics and compare against co-workers. It just gives me an in-depth insight into how my time is being spent and of course production tracking. Ultimately, it allows me to focus in on certain areas that may be able to help me increase my production. Review collected by and hosted on G2.com.

What do you dislike about Ambition?

I can't think of any reason why Ambition isn't helpful or any downsides. Review collected by and hosted on G2.com.

Joe P.

10/21/2025

"Decent Tool, Needs Improvement in Q&A"

3/5

What do you like best about Ambition?

I appreciate that setting up Ambition was not difficult, which made it easy for me to get started without any hassles. I find the cut and paste options very useful, making it simpler to manage my tasks and streamline my workflow efficiently. It is beneficial that many similar questions asked can be answered with a single response, which saves time and reduces redundancy in communication. Review collected by and hosted on G2.com.

What do you dislike about Ambition?

I dislike the repetitive nature of the questions and answers within Ambition, as many questions are repeatedly asked and could be addressed with a single response rather than multiple ones. Review collected by and hosted on G2.com.

Alex G.

Account Manager

Mid-Market (51-1000 emp.)

10/28/2025

"Excellent Metrics Visualization and Custom Goals—No Complaints!"

5/5

What do you like best about Ambition?

Visualization of metrics across time; breakdown of rankings by team; ability to create your own goals Review collected by and hosted on G2.com.

What do you dislike about Ambition?

i like everything there is nothing to complain about Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

10/21/2025

"Great experience overall"

4.5/5

What do you like best about Ambition?

A high-level view of my stats shows how I compare to my peers and highlights the areas I need to improve. The anthems that play are really motivating and help build a strong sense of community within the group. Review collected by and hosted on G2.com.

What do you dislike about Ambition?

There's a lot to like overall, but the limited functionality of the TVs and the scorecard layouts can be a bit disappointing. Review collected by and hosted on G2.com.

Jon V.

Senior Manager Enterprise IOT - West

Enterprise (> 1000 emp.)

10/21/2025

"Effortless Team Communication and Smart Automation"

5/5

What do you like best about Ambition?

Easy interface to speak with my team. Love the automation of the solution. Review collected by and hosted on G2.com.

What do you dislike about Ambition?

I don't have any adjustments that I would make. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Enterprise (> 1000 emp.)

10/21/2025

"Great for Collaboration and Clarity, But Lacks Role-Specific Focus"

4.5/5

What do you like best about Ambition?

Accountability, effective collaboration with the director, and establishing clear goals and objectives are all important aspects for me. Review collected by and hosted on G2.com.

What do you dislike about Ambition?

The questions feel more general rather than being tailored specifically to my role. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Enterprise (> 1000 emp.)

10/28/2025

"A Great resource"

4.5/5

What do you like best about Ambition?

The ability to coach using real-time data. Review collected by and hosted on G2.com.

What do you dislike about Ambition?

The ability to copy data from a screenshot is limited. Review collected by and hosted on G2.com.

John H.

Mid-Market (51-1000 emp.)

1/19/2024

"I can compete with everyone regardless of if they are aware or not."

4.5/5

What do you like best about Ambition?

The birds eye view of my stats and where I rank against my peers and where I need to focus. The anthems that go off are very motivating and bring the group together. Review collected by and hosted on G2.com.

What do you dislike about Ambition?

When creating comps it can be hard to find a balance when people are out of town or if people have different schedules. That or we just have not figured it out. Review collected by and hosted on G2.com.