  # Best Push Notification Software - Page 5

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Push notification software helps businesses send messages directly to a customer’s computer or mobile device. Push notifications provide consumers with important alerts or updates and are intended to drive consumers back to a company’s app or website. These solutions are typically used by marketing teams that need to send a specific call to action, which can be crafted within the notification service and sent directly to a consumer’s device via mobile application, desktop application, or web browser. While some solutions offer features for sending push notifications through both apps and web browsers, other products focus only on one type of push notification.

Push notification software allows for the complete customization of a message’s images and text directly within the platform. These tools should also offer detailed analytics, enabling a business to monitor data such as the delivery rates and click-through rates of its messages. Push notification software solutions may exist as a feature within [mobile marketing software](https://www.g2.com/categories/mobile-marketing) or include features of [A/B testing software](https://www.g2.com/categories/a-b-testing) so that users may test the results of sending customers different messages.

To qualify for inclusion in the Push Notification category, a product must:

- Allow users to send targeted messages directly to consumers via mobile application, desktop application, or web browser
- Provide capabilities for targeting messages based on previous user engagement
- Measure campaign performance by offering analytics for metrics such as delivery success, click-through rates, and conversions




  
## How Many Push Notification Software Products Does G2 Track?
**Total Products under this Category:** 192

### Category Stats (Jun 2026)
- **Average Rating**: 4.51/5 The average rating of products in this category, based on all submitted ratings
- **New Reviews This Quarter**: 230
- **Buyer Segments**: Mid-Market 45% │ Small-Business 33% │ Enterprise 22% Represents the distribution of reviewers across all products in this category.
- **Top Trending Product**: Vero Cloud (+0.017) - Among all products in this category, Vero Cloud recorded the largest rating increase compared to last month
*Last updated: June 01, 2026*

  
## How Does G2 Rank Push Notification Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 26,500+ Authentic Reviews
- 192+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Push Notification Software Is Best for Your Use Case?

- **Leader:** [Braze](https://www.g2.com/products/braze/reviews)
- **Highest Performer:** [D·engage](https://www.g2.com/products/d-engage/reviews)
- **Easiest to Use:** [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews)
- **Top Trending:** [Customer.io](https://www.g2.com/products/customer-io/reviews)
- **Best Free Software:** [OneSignal](https://www.g2.com/products/onesignal/reviews)

  
---

**Sponsored**

### Adobe Journey Optimizer

Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to your customers. Profiles and Audiences: Built on the powerful Adobe Experience Platform, Journey Optimizer unifies customer data, creating real-time profiles and audiences that allow marketers to understand behaviors and preferences deeply, ensuring relevant interations at every touchpoint. The platform also prioritizes Data Governance &amp; Privacy with comprehensive tools to help ensure brands are enabled to manage customer data responsibly and compliance with privacy regulations. Journey Orchestration: Harness an intuitive drag-and-drop journey canvas for creating complex, multi-step customer journeys. Marketers can orchestrate and activate messages, offers, and other content in real-time, and across channels, targeting customers based on behaviors, contextual data, business events such as sign-ups, purchases, order status, flight delays, loyalty, and more. Messages and Content: Simplify creating, managing, personalizing and optimizing messages and content through a variety of authoring options from drag-and-drop visual editing to HTML coding. Users can manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location . The natively embedded, centralized asset repository makes accessing digital assets easy, for faster content creation. . Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences. Intelligent Optimization: Run experiments and make data-driven decisions, ensuring personalized interactions that align with business goals. Leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale. Experiment with and optimize the impact of your customer engagement — from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, engagement frequency and more. Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&amp;secure%5Bad_slot%5D=category_product_list&amp;secure%5Bcategory_id%5D=1562&amp;secure%5Bdisplayable_resource_id%5D=1562&amp;secure%5Bdisplayable_resource_type%5D=Category&amp;secure%5Bmedium%5D=sponsored&amp;secure%5Bplacement_reason%5D=page_category&amp;secure%5Bplacement_resource_ids%5D%5B%5D=1562&amp;secure%5Bprioritized%5D=false&amp;secure%5Bproduct_id%5D=169941&amp;secure%5Bresource_id%5D=1562&amp;secure%5Bresource_type%5D=Category&amp;secure%5Bsource_type%5D=category_page&amp;secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpush-notification%3Fpage%3D4&amp;secure%5Btoken%5D=c12b06741a7a2fbff85f1d2aa294d6669e920dc8252d48d757c5320fcccec1ee&amp;secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fjourney-optimizer.html%3Fsdid%3DN3PCRH2X%26mv%3Daffiliate&amp;secure%5Burl_type%5D=custom_url)

---

  ## What Are the Top-Rated Push Notification Software Products in 2026?
### 1. [Hippo](https://www.g2.com/products/hippo/reviews)
  Hippo is a SaaS platform for all your customer engagement and marketing needs. It is used by 2000+ businesses across the globe. Hippo is a complete suite for engaging with your customers. You can provide them conversational support with help of chatbots, live chats, calls and automate marketing efforts to provide a personalized customer experience with omnichannel campaigns including emails, WhatsApp, SMS and push notifications.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 19
**How Do G2 Users Rate Hippo?**

- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.3/10)
- **Rich Notifications:** 10.0/10 (Category avg: 8.8/10)
- **A/B Testing:** 10.0/10 (Category avg: 8.4/10)

**Who Is the Company Behind Hippo?**

- **Seller:** [Jungleworks](https://www.g2.com/sellers/jungleworks-78e220c0-2247-47f3-8132-6ff57f2ba0ae)
- **Year Founded:** 2011
- **HQ Location:** Tampa, Florida
- **Twitter:** @worksjungle (584 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13471593/ (360 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 63% Mid-Market, 26% Small-Business


#### What Are Hippo's Pros and Cons?

**Pros:**

- Customer Support (1 reviews)
- Ease of Use (1 reviews)
- Features (1 reviews)
- Feature Variety (1 reviews)
- Helpful (1 reviews)

**Cons:**

- Bug Issues (1 reviews)
- Bugs (1 reviews)
- Functionality Issues (1 reviews)
- Missing Features (1 reviews)
- Quality Issues (1 reviews)

### 2. [iPresso](https://www.g2.com/products/ipresso/reviews)
  Integrated Marketing Automation platform for professional marketers. Industry-specific, with support, without a break from development. iPresso is more than just a technology... … and more than automation - everything counts: understanding the industry and business, support oriented to needs and problems, analytics, integration, continuous development. Make your marketing more effective! It’s not just a slogan but our mantra, which we use to develop the system. The core assumption of iPresso is to support professional marketers in their everyday work: integrate data, tools, design and conduct personalized, multi-channel campaigns, measure results and constantly improve them. How do we do it? We are continuously working on making iPresso maximally accessible and intuitive. iPresso is used by marketers from companies and brands operating all over the world. Discover what iPresso places at their disposal. Marketing Automation is complicated and hard to launch? ‍Not with iPresso! Technology is for all people. Marketing Automation was created especially for selected marketers, entrepreneurs and designers. We believe and know from experience that you do not expect a tool overloaded with redundant features.You need iPresso to be as flexible, friendly and integrated as possible. Adjust iPresso to your industry and business We possess competences and additional functionalities that better match iPresso to a particular industry. iPresso Enterprise is a dedicated marketing automation service for: finance, FMCG, telecommunications, automotive, airlines, media and entertainment, B2B – it’s an option worth considering.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1

**Who Is the Company Behind iPresso?**

- **Seller:** [ENCJA.COM S.A.](https://www.g2.com/sellers/encja-com-s-a)
- **Year Founded:** 2007
- **HQ Location:** Katowice, PL
- **LinkedIn® Page:** http://www.linkedin.com/company/encja-com-s-a- (35 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 3. [Klaxon - Incident Management](https://www.g2.com/products/klaxon-incident-management/reviews)
  Deliver real-time messages across dispersed audiences, providing relevant information during critical incidents to ensure business continuity.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate Klaxon - Incident Management?**

- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Rich Notifications:** 10.0/10 (Category avg: 8.8/10)
- **A/B Testing:** 8.3/10 (Category avg: 8.4/10)

**Who Is the Company Behind Klaxon - Incident Management?**

- **Seller:** [Klaxon](https://www.g2.com/sellers/klaxon)
- **Year Founded:** 2015
- **HQ Location:** Leeds, GB
- **LinkedIn® Page:** https://www.linkedin.com/company/klaxontechnologies (3 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Enterprise


### 4. [Lemnisk](https://www.g2.com/products/lemnisk/reviews)
  Lemnisk&#39;s Customer Data Platform-led personalization and real-time marketing automation solution delivers superior customer experiences that result in increased conversions, retention, and growth for enterprises. The key capabilities include: ● No code connectors to bring together silo-ed marketing data sources and create a real-time one view of every customer ● Orchestrate individual customer journeys across the marketing tool ecosystem on the right channels at the right time using a proprietary in-built machine learning engine ● Create 1:1 personalized experiences for each user across multiple marketing channels Lemnisk has offices in Boston, Singapore, Dubai, and Bangalore. Lemnisk is ISO 27001 and ISO 27018 certified. For more information, please visit: www.lemnisk.co


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate Lemnisk?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)

**Who Is the Company Behind Lemnisk?**

- **Seller:** [Lemnisk](https://www.g2.com/sellers/lemnisk)
- **Year Founded:** 2019
- **HQ Location:** Bangalore, Karnataka
- **Twitter:** @LemniskCo (290 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13692333 (71 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Insurance
  - **Company Size:** 50% Enterprise, 30% Mid-Market


### 5. [LetReach](https://www.g2.com/products/letreach/reviews)
  LetReach is a web push notification platform that helps website to re-engage with users even when they are off page and send real time push notifications to users.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate LetReach?**

- **Integrations:** 6.7/10 (Category avg: 8.6/10)
- **Rich Notifications:** 10.0/10 (Category avg: 8.8/10)
- **A/B Testing:** 8.3/10 (Category avg: 8.4/10)

**Who Is the Company Behind LetReach?**

- **Seller:** [LetX](https://www.g2.com/sellers/letx)
- **Year Founded:** 2015
- **HQ Location:** New Delhi , IN
- **Twitter:** @letxco (52 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/letx/ (5 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 6. [Mok Notifications](https://www.g2.com/products/mok-notifications/reviews)
  Mok.one is an API to manage all product - triggered communications (email, chat, in-app, SMS, push, etc.) in one place.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate Mok Notifications?**

- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Rich Notifications:** 5.0/10 (Category avg: 8.8/10)
- **A/B Testing:** 1.7/10 (Category avg: 8.4/10)

**Who Is the Company Behind Mok Notifications?**

- **Seller:** [Unomok](https://www.g2.com/sellers/unomok)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 7. [Nashpush](https://www.g2.com/products/nashpush/reviews)
  Nashpush is a powerful and user-friendly push notification sending platform that enables businesses worldwide to reach, engage and retain their audience with timely sent personalized trigger push notifications. Powered by superior architecture, Nashpush is designed to scale with your business and build solid customer connections with timely sent personalized trigger push notifications. How your business can benefit from NashPush: - Increase engagement; - Improve retention; - Boost sales; - Build brand awareness; - Improve customer satisfaction. The platforms intuitive and simple interface allows users to manage push notifications with just a few clicks. Nashpush also offers comprehensive security measures to ensure the protection of user data. With its user-friendly interface, customizable features, in-depth analytics, Nashpush is an ideal solution for businesses looking to maximize the impact of their push notification campaigns: - Marketing and Media Buying agencies; - Online Shops and Marketplaces; - News and Media websites; - App &amp; web developers; - Hospitality and Travel Businesses; - Finance Institutions; - School and Education Institutions. Bringing your business to the next level! Drive long-term retention and boost your business with Nashpush - Engage, Convert, Thrive! Contact us at hello@nashpush.com, and we&#39;ll help you to take your business to the next level!


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate Nashpush?**

- **Integrations:** 5.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Rich Notifications:** 10.0/10 (Category avg: 8.8/10)
- **A/B Testing:** 10.0/10 (Category avg: 8.4/10)

**Who Is the Company Behind Nashpush?**

- **Seller:** [Nashpush](https://www.g2.com/sellers/nashpush)
- **Year Founded:** 2022
- **HQ Location:** Limassol, CY
- **Twitter:** @Nashpushcom (5 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/nashpush/ (2 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Enterprise


### 8. [notifly](https://www.g2.com/products/notifly/reviews)
  Notifly is a CRM marketing platform designed specifically for small to medium-sized businesses, enabling them to engage customers more effectively through a range of communication channels. Notifly integrates seamlessly with various messaging services like email, SMS, and popular regional apps such as KakaoTalk, Line and WhatsApp, depending on the market.


  **Average Rating:** 2.5/5.0
  **Total Reviews:** 1

**Who Is the Company Behind notifly?**

- **Seller:** [Notifly](https://www.g2.com/sellers/notifly)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


#### What Are notifly's Pros and Cons?

**Pros:**

- Helpful (1 reviews)


### 9. [Notix](https://www.g2.com/products/notix/reviews)
  NOTIX is a multifunctional web and in-app push notifications service for audience engagement, user retention, and monetization. Platforms supported: Android, Web Demo: available upon request User guide: https://help.notix.co/en/ What can you do with Notix? - Re-engaging your audience - Increasing CR - Pushing your content to target audience Key features: - In-App - On-site notifications - Audience segmentation - Push monetization - Parallel testing option - Real-time statistics - Database migration from another service - Flexible subscription prompts - API integration - WordPress plugin - Content recommendations - Triggered Push - RSS Feeds - Emoji Support


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate Notix?**

- **Rich Notifications:** 10.0/10 (Category avg: 8.8/10)
- **A/B Testing:** 10.0/10 (Category avg: 8.4/10)

**Who Is the Company Behind Notix?**

- **Seller:** [Notix](https://www.g2.com/sellers/notix)
- **Year Founded:** 2020
- **HQ Location:** Lemesos, CY
- **LinkedIn® Page:** https://www.linkedin.com/company/notixpush/?originalSubdomain=cy (4 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 10. [Noviclick](https://www.g2.com/products/noviclick/reviews)
  Noviclick is an online advertising platform where you can create advertising campaigns. Our source types are; push traffic, inpage push and popunder traffic. The most important principles in this are: ✅ Transparency ✅ User-friendly and fast dashboard with advanced targeting options ✅ Practically Bot Free Traffic thanks to our self-developed 3-layer Fraud Filter ✅ Automatic refunds for suspicious traffic that slips through our filters ✅ No bonuses or promotions but a constant low margin ✅ Adequate support ✅ Fast development of feature requests So if you are interested in high quality push and popunder traffic do not hesitate to take a look at our website https://www.noviclick.com


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1

**Who Is the Company Behind Noviclick?**

- **Seller:** [Noviclick](https://www.g2.com/sellers/noviclick)
- **Year Founded:** 2020
- **HQ Location:** Leusden, NL
- **LinkedIn® Page:** http://www.linkedin.com/company/noviclick (3 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 11. [ORIEL.IO](https://www.g2.com/products/oriel-io/reviews)
  OrielPush.IO is a Push Notification SaaS Tool designed to help webmasters and business owners engage their subscribers with more targeted content or products. Through our proprietary technology, OrielPush helps you keep your subscribers organized in cohorts targeting specific product categories or content. This way, you can schedule automated campaigns and target them with relevant content or alerts on products they&#39;re interested in.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate ORIEL.IO?**

- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Rich Notifications:** 10.0/10 (Category avg: 8.8/10)
- **A/B Testing:** 10.0/10 (Category avg: 8.4/10)

**Who Is the Company Behind ORIEL.IO?**

- **Seller:** [ORIEL VENTURES CYPRUS LIMITED](https://www.g2.com/sellers/oriel-ventures-cyprus-limited)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Mid-Market


### 12. [Otherlevels](https://www.g2.com/products/otherlevels/reviews)
  The OtherLevels platform is customer-centric, cloud-based technology, designed to help businesses deliver contextually relevant marketing to their customers. A digital messaging and marketing automation platform for relevant, intelligent messaging, on mobile and on desktop.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 1

**Who Is the Company Behind Otherlevels?**

- **Seller:** [Otherlevels](https://www.g2.com/sellers/otherlevels)
- **Year Founded:** 2014
- **HQ Location:** Brisbane City, AU
- **Twitter:** @OtherLevels (1,391 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/otherlevels/ (28 employees on LinkedIn®)
- **Ownership:** ASX: OLV

**Who Uses This Product?**
  - **Company Size:** 100% Mid-Market


### 13. [Piano Amplifier](https://www.g2.com/products/piano-amplifier/reviews)
  Socialflow is a social distribution and monetization platform that is purpose-built for media companies. Our technology enables the world&#39;s most successful publishers to easily distribute engaging social content while providing them monetization opportunities across multiple social networks. Our publishing software is used by tens of thousands of journalists across the world and extends the reach and engagement of editorial content and stories to the social sphere. When you see a news item in your social feed, the odds are good that it came through Socialflow. Socialflow&#39;s advertising products help publishers create new revenue streams from their social efforts. With native solution sand AttentionStream sponsored post ads, Soicialflow helps media companies leverage the unmatched scale and distribution of social channels. Founded in 2009 and based in New York, Socialflow&#39;s client roster includes half of the top 150 media companies including Conde Nast, Time, Inc., The Associated Press and the BBC. To learn more, visit https://www.piano.io/product/amplifier.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 20
**How Do G2 Users Rate Piano Amplifier?**

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.3/10)

**Who Is the Company Behind Piano Amplifier?**

- **Seller:** [Piano](https://www.g2.com/sellers/piano)
- **Year Founded:** 2016
- **HQ Location:** Amsterdam, North Holland, Netherlands
- **Twitter:** @piano_io (1,432 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/piano-io/ (776 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 40% Enterprise, 40% Mid-Market


#### What Are Piano Amplifier's Pros and Cons?

**Pros:**

- Automation (2 reviews)
- Communication Efficiency (1 reviews)
- Customer Support (1 reviews)
- Helpful (1 reviews)
- Personalization (1 reviews)

**Cons:**

- Cost (1 reviews)
- Expensive (1 reviews)
- Learning Curve (1 reviews)
- Steep Learning Curve (1 reviews)
- Time Delays (1 reviews)

### 14. [Prowl](https://www.g2.com/products/prowl/reviews)
  Prowl is a push notification client for iOS. Push to your iPhone, iPod touch, or iPad notifications from a Mac or Windows computer, or from a multitude of apps and services. Easily integrate the Prowl API into your applications.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate Prowl?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)

**Who Is the Company Behind Prowl?**

- **Seller:** [Prowl](https://www.g2.com/sellers/prowl-54ef9a6d-b292-45f5-81a7-758cf891b4de)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 15. [Pulsate Engage](https://www.g2.com/products/pulsate-engage/reviews)
  Pulsate Engage provides solution to see, segment and message users with push, in-app notifications or email.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate Pulsate Engage?**

- **Integrations:** 8.3/10 (Category avg: 8.6/10)
- **Rich Notifications:** 8.3/10 (Category avg: 8.8/10)
- **A/B Testing:** 8.3/10 (Category avg: 8.4/10)

**Who Is the Company Behind Pulsate Engage?**

- **Seller:** [Pulsate](https://www.g2.com/sellers/pulsate-074d5dc7-92b0-41c9-b346-242bbd45a16b)
- **Year Founded:** 2016
- **HQ Location:** Madison, US
- **LinkedIn® Page:** https://www.linkedin.com/company/pulsate/ (32 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 16. [PushAd](https://www.g2.com/products/pushad/reviews)
  PushAd is a push notification delivery platform.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate PushAd?**

- **Integrations:** 8.3/10 (Category avg: 8.6/10)
- **Rich Notifications:** 10.0/10 (Category avg: 8.8/10)
- **A/B Testing:** 8.3/10 (Category avg: 8.4/10)

**Who Is the Company Behind PushAd?**

- **Seller:** [PushAd](https://www.g2.com/sellers/pushad-1da0bbb4-8b4b-4898-95c5-54825ee5b866)
- **Year Founded:** 2017
- **HQ Location:** Warszawa, PL
- **LinkedIn® Page:** https://www.linkedin.com/company/pushad/ (6 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 17. [PushAssist](https://www.g2.com/products/pushassist/reviews)
  Reach &amp; Re-engage users with fast, simple and the most complete push notifications. Set up in 2 mins to boost sales by drawing user attention even when they&#39;re offsite.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate PushAssist?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)

**Who Is the Company Behind PushAssist?**

- **Seller:** [pushassist.com](https://www.g2.com/sellers/pushassist-com)
- **HQ Location:** N/A
- **Twitter:** @PushAssist (97 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 18. [PushBots](https://www.g2.com/products/pushbots/reviews)
  Light SDK for mobile push notifications.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate PushBots?**

- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Rich Notifications:** 10.0/10 (Category avg: 8.8/10)
- **A/B Testing:** 10.0/10 (Category avg: 8.4/10)

**Who Is the Company Behind PushBots?**

- **Seller:** [PushBots](https://www.g2.com/sellers/pushbots-493a3d7c-3466-4fb9-8384-393dcf3d94b7)
- **Year Founded:** 2012
- **HQ Location:** Cairo, EG
- **LinkedIn® Page:** http://www.linkedin.com/company/pushbots (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 19. [PushPilot](https://www.g2.com/products/pushpilot/reviews)
  PushPilot is an AI-driven push notification automation platform designed for product teams, growth marketers, and developers who want to scale user engagement without the manual overhead. By integrating natively with Firebase and OneSignal, PushPilot centralizes your entire push strategy. You can easily manage audience segmentation, message personalization, scheduling, A/B testing, and performance tracking directly from a single, intuitive dashboard. Drive Growth and Retention Whether your primary goal is to reduce churn, re-engage dormant users, or accelerate new product adoption, PushPilot equips your team with the tools to execute quickly and iterate based on real data. Key Features: - AI-Driven Automation: Automatically trigger hyper-relevant messages to the exact right user at the optimal time, driven by user behavior and lifecycle stages. - Plug-and-Play Integrations: Connect natively with Firebase and OneSignal. Skip the complex engineering setup and launch your first campaign in minutes. - Smart Segmentation: Build highly targeted user cohorts based on behavioral triggers, device types, geographic locations, or custom app attributes. - Actionable Campaign Analytics: Monitor the health of your campaigns in real time with detailed reporting on delivery rates, open rates, and direct conversions. - No-Code Workflow Builder: Design, test, and deploy comprehensive notification journeys without writing a single line of code. Pricing Overview: Start optimizing your notifications risk-free with our Free plan. As your audience grows, our paid plans offer advanced capabilities starting at just $24/month.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate PushPilot?**

- **Rich Notifications:** 10.0/10 (Category avg: 8.8/10)

**Who Is the Company Behind PushPilot?**

- **Seller:** [Leera AI](https://www.g2.com/sellers/leera-ai)
- **Year Founded:** 2004
- **HQ Location:** Pune, India
- **LinkedIn® Page:** https://linkedin.com/company/leera/ (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 20. [Pushtorm](https://www.g2.com/products/pushtorm/reviews)
  Pushtorm.net is a push notification service that allows you to both collect your own base of subscribers and send them an unlimited number of notifications. Created with affiliate marketers in mind, the service helps you send push notification signup requests to all users who visit your landing page. Moreover, with this service, you can segment and set up detailed targeting, schedules, and interval-based sending. You might ask, &quot;Why do I need to collect my base when I can sell push traffic to the ad network?&quot; The answer is simple: because it will be EXCLUSIVELY your subscriber base, which you can convert over and over again to different referrals and verticals using new creatives. According to numerous tests, additional monetization of traffic shows results beyond all expectations: +20-30% to your usual ROI. And if you feel that you have too much traffic, you can always sell it inside the service.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate Pushtorm?**

- **Integrations:** 8.3/10 (Category avg: 8.6/10)
- **Rich Notifications:** 10.0/10 (Category avg: 8.8/10)
- **A/B Testing:** 10.0/10 (Category avg: 8.4/10)

**Who Is the Company Behind Pushtorm?**

- **Seller:** [Pushtorm](https://www.g2.com/sellers/pushtorm)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Mid-Market


### 21. [QGraph](https://www.g2.com/products/qgraph/reviews)
  QGraph is a segment-of-one marketing automation solution designed to help send beautiful and personalized messages across channels.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate QGraph?**

- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Rich Notifications:** 10.0/10 (Category avg: 8.8/10)
- **A/B Testing:** 10.0/10 (Category avg: 8.4/10)

**Who Is the Company Behind QGraph?**

- **Seller:** [QGraph](https://www.g2.com/sellers/qgraph)
- **Year Founded:** 2012
- **HQ Location:** Taipei, Taipei City, Taiwan
- **Twitter:** @qgraphio (36 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/appier (850 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Mid-Market


### 22. [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews)
  Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 153
**How Do G2 Users Rate Sailthru by Marigold?**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10)

**Who Is the Company Behind Sailthru by Marigold?**

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal (16,653 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,991 employees on LinkedIn®)
- **Ownership:** NYSE: ZETA

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager
  - **Top Industries:** Publishing, Retail
  - **Company Size:** 61% Mid-Market, 21% Small-Business


#### What Are Sailthru by Marigold's Pros and Cons?

**Pros:**

- Automation (2 reviews)
- Automation Features (2 reviews)
- Automations (2 reviews)
- Effectiveness (2 reviews)
- Features (2 reviews)

**Cons:**

- Difficult Learning (2 reviews)
- Inadequate Reporting (2 reviews)
- Learning Curve (2 reviews)
- Limited Reporting (2 reviews)
- Poor Reporting (2 reviews)

### 23. [Sendsay](https://www.g2.com/products/sendsay/reviews)
  The largest Russian multi-channel marketing platform. - email newsletters; - sms mailings; - analytics; - automation of marketing processes. Studying customers, their interests and preferences, in-depth analysis of the financial component for each step taken, which brings the company&#39;s marketing to a whole new level.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1

**Who Is the Company Behind Sendsay?**

- **Seller:** [Sendsay](https://www.g2.com/sellers/sendsay)
- **Year Founded:** 1998
- **HQ Location:** Санкт-Петербург, RU
- **LinkedIn® Page:** https://www.linkedin.com/company/10470374 (27 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Mid-Market


### 24. [SuperAGI Marketing (formerly Contlo)](https://www.g2.com/products/contlo-marketing/reviews)
  Contlo is a leading generative AI native marketing platform to drive autonomous customer engagements via omnichannel campaigns, real-time generative customer journeys, AI-powered segmentation for one-to-one hyper-personalization, and actionable insights about your customer behavior. Built for the AI-first world - Contlo enables modern businesses to leverage AI to orchestrate their end-to-end marketing. The platform helps brands increase customer lifetime value, boost customer engagements, and deliver a hyper-personalized experience to retain their most valuable customers. 1000s of fast-growing businesses trust Contlo to boost their sales by engaging loyal customers and making faster data-driven decisions throughout their customer lifecycle. Enabling them to measure and optimize individual customer experiences with the help of: 👉 Autonomous personalized campaigns for every customer touchpoint: Effortlessly engage your customers with AI-powered autonomous campaigns across all major marketing channels like Email, SMS, WhatsApp, Web Push, Mobile Push, Facebook &amp; Instagram. 👉 Real-time generative customer journeys powered by LLMs: Goodbye templatized automation flows! Let AI build the most optimal customer engagement workflows &amp; customer journeys based on their recent interactions to maximize your ROI. 👉&amp;nbsp;Generate Customer Segments for One-to-One Personalization using AI: Orchestrate highly personalized and targeted customer interactions based on behavioral data, demographics &amp; recent actions on the website. 👉&amp;nbsp;LLM generated insights, analytics &amp; autonomous reporting: Get granular visibility of your customer behavior, campaign performance, and overall business intelligence along with AI-generated insights, recommendations, and autonomous reporting. 👉 Autonomous customer engagement, LLM powered chatbots &amp; a unified conversation inbox: Deliver a seamless brand experience to your customers via chat across Facebook/Instagram/WhatsApp and make phone calls directly from a single dashboard. Contlo seamlessly integrates with 200+ platforms to help brands build a powerful autonomous marketing tech stack around their business. For more information, visit contlo.com or schedule a 1:1 personalized demo with us: https://contlo.com/get-in-touch/?ref=g2


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 8
**How Do G2 Users Rate SuperAGI Marketing (formerly Contlo)?**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.3/10)

**Who Is the Company Behind SuperAGI Marketing (formerly Contlo)?**

- **Seller:** [Contlo](https://www.g2.com/sellers/contlo-1c46fdcf-b2bf-43a7-95d6-c243ce94263b)
- **HQ Location:** Newark DE, US
- **Twitter:** @ContloHQ (300 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/79947820 (36 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Apparel &amp; Fashion, Consumer Goods
  - **Company Size:** 38% Mid-Market, 38% Small-Business


#### What Are SuperAGI Marketing (formerly Contlo)'s Pros and Cons?

**Pros:**

- Helpful (5 reviews)
- Customer Support (4 reviews)
- Ease of Use (4 reviews)
- Features (3 reviews)
- AI Technology (2 reviews)

**Cons:**

- Slow Performance (3 reviews)
- Delay Issues (2 reviews)
- Delays (2 reviews)
- Time-Consuming (2 reviews)
- Time Delays (2 reviews)

### 25. [Sweego](https://www.g2.com/products/sweego/reviews)
  Sweego is a multi-channel notification platform that enables application developers to send, receive, and process communications via email and SMS through a unified API. It provides infrastructure and tooling to integrate transactional messaging and bidirectional email workflows directly into software applications. Sweego is a type of communication platform as a service (CPaaS) solution that helps developers manage transactional notifications (such as account confirmations, alerts, and system messages) and integrate email-based interactions into their systems. It is designed for backend engineers, product teams, and SaaS builders who require programmable messaging capabilities and event-driven architectures. The platform supports both outbound and inbound communication flows. Developers can send emails and SMS messages using a unified REST API, while also receiving incoming emails that are parsed and forwarded as structured JSON payloads via webhooks. This enables use cases such as automated customer support ingestion, email-to-application workflows, and system-triggered processing pipelines. Sweego is positioned as a European-based solution, with infrastructure aligned with GDPR requirements, making it relevant for organizations with data residency and compliance constraints within the European Union. Key features and capabilities include: - Unified REST API: A single API interface to manage both email and SMS delivery, reducing integration complexity across communication channels. - Inbound Email Routing: Ability to receive emails, extract structured data, and forward it to applications via webhooks for automated processing. - Webhook Event System: Real-time event notifications (delivery, bounce, engagement) that enable monitoring, automation, and system synchronization. - Template and Brand Management: Tools to manage message templates and sender identities, supporting consistent communication formatting and branding. - Analytics and Logs: Access to delivery metrics, logs, and message-level data for debugging, performance monitoring, and operational visibility. Sweego is typically used in SaaS platforms, transactional notification systems, and applications requiring reliable communication channels combined with programmatic control. It fits into architectures where messaging is tightly coupled with application logic and event-driven workflows.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 18
**How Do G2 Users Rate Sweego?**

- **Integrations:** 5.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10)
- **Rich Notifications:** 8.3/10 (Category avg: 8.8/10)

**Who Is the Company Behind Sweego?**

- **Seller:** [Sweego](https://www.g2.com/sellers/sweego)
- **HQ Location:** Lille, FR
- **Twitter:** @Sweego_io (34 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sweego-io (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CTO
  - **Company Size:** 72% Small-Business, 11% Mid-Market


#### What Are Sweego's Pros and Cons?

**Pros:**

- Ease of Use (4 reviews)
- Easy Setup (4 reviews)
- Customer Support (3 reviews)
- Helpful (3 reviews)
- Reliability (3 reviews)

**Cons:**

- Downtime Issues (1 reviews)
- Email Integration (1 reviews)
- Email Issues (1 reviews)
- Email Limitations (1 reviews)
- Expensive (1 reviews)


    ## What Is Push Notification Software?
  [Marketing Software](https://www.g2.com/categories/marketing)
  ## What Software Categories Are Similar to Push Notification Software?
    - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)
    - [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)
    - [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

  
---

## How Do You Choose the Right Push Notification Software?

### What You Should Know About Push Notification Software

### What is Push Notification Software?

Push notifications are messages sent directly to a user’s mobile device, computer, or web browser. There are a variety of ways for companies to communicate with their customers through push notifications. Most people are familiar with the push notifications they receive from apps on their mobile phones that alert them when they receive a new email or engagement on a social media post. Businesses with their own mobile apps use push notification software to create and schedule messages as well as analyze the performance of these messages. App push notifications are delivered to a user’s device regardless of what the user is doing.

There is a second type of push notification known as web push notifications. These differ from mobile app push notifications in a few ways. First, web push notifications work within web browsers instead of applications. Users do not need to download and install an app to receive the notifications. Second, because they work on browsers, web push notifications can be delivered to all devices, including laptops, mobile phones, and tablets. Web push messages typically appear in the right-hand corner of the browser or in a notification center, depending on the user’s device and browser.

For a user to receive a web push notification, they must first opt in. Once a user subscribes, they will receive push notifications as long as they have a browser running—even when they are not actually on the site.

Marketing teams use push notifications to grow, engage, and retain their subscriber base. Push notifications can be used to deliver marketing messages about new content, products, events, or promotions, as well as informational messages like traffic or weather alerts, flight changes, breaking news, and more.

Key Benefits of Push Notification Software

- Send messages to customers even when they aren’t using your app or website
- Reengage customers who haven’t visited your app or website recently
- Personalize messages and target users based on their location or previous behavior
- Analyze the performance of push notification campaigns

### Why Use Push Notification Software?

**User engagement —** Push notifications are highly valued for their ability to reengage customers. These tools are designed to reach lapsed customers and bring them back to a company’s website or app. Unlike emails or social media messages, users receive these notifications in real time, which can help improve conversion rates.

**Targeted messages —** Push notifications can be used to target users with personalized messages based on the user’s previous behavior. For example, a marketer may send a discount alert to a group of customers who have viewed a particular product that has dropped in price. Notifications can also be used to target and reengage users who haven’t visited the website recently.

**Easy to implement —** While it is possible for a company to build their own push notification service, the platform’s development would require a significant amount of time and resources. Push notification software makes it easy for non-developers to implement these tools and align them with a broader digital marketing strategy.

**No app required —** Before the development of web push technology, a company would need to build a mobile app to deliver push notifications. However, developing and maintaining a mobile application is cost-prohibitive for many companies. Web push notification software allows businesses to harness the power of this notification service without the costly investment of a mobile application. Web push notifications also have the added benefit of delivering alerts directly to a user’s browser on any device, including desktops.

**Data privacy —** An additional benefit of web push notifications is that no personally identifiable information (PII) is required to opt in, so anonymous visitors who don’t wish to give away their email address or phone number are more likely to become subscribers. This makes web push notifications a useful tool for marketers seeking to combat data privacy concerns.

### Who Uses Push Notification Software?

Businesses use push notification software to build and engage their online or mobile audiences. Since these messages can easily be customized to suit a company’s specific industry and marketing goals, push notifications are considered an efficient and flexible tool for converting customers, boosting traffic, and increasing sales.

**B2C marketing —** Business-to-consumer (B2C) marketers primarily use push notification software to improve customer engagement and conversion rates. Push notifications can be used to create an ongoing channel of communication with customers in order to increase repeat traffic, encourage purchases, and engage users at the top and middle of the marketing funnel.

**E-commerce —** E-commerce companies use push notifications to send customers sales alerts, reminders, and incentives. If a user has abandoned their shopping cart, a push notification can be delivered to draw the user back to the app or website to complete their purchase. E-commerce sites can also use push notifications to send their customers order confirmations, shipping updates, and limited-time special offers.

**Digital publishers —** Publishers of digital content such as news sites, blogs, and online magazines use push notifications to alert their subscribers when new content is available. Push notifications allow publishers to build their audience, boost traffic, and deliver important or breaking news directly to their followers’ devices.

**Travel and hospitality —** Companies in the travel and hospitality industry can use push notifications to send their subscribers deal alerts, booking reminders, flight updates, travel tips, and more. Push notifications help these businesses improve their conversion rates and boost customer satisfaction.

### Kinds of Push Notification Software

There are two kinds of push notifications: messages sent through an application on a user’s desktop or mobile phone, and notifications delivered through a user’s web browser.

[**App push notifications**](https://www.g2.com/categories/push-notification/f/app-push-notification) **—** App push notifications are the messages users receive from apps on their computers or mobile devices, although mobile app push notifications are more commonly used. On iOS, users must grant permission for an app to send them push notifications. On other mobile operating systems such as Android, users are automatically opted in to receive push notifications.

App push notifications support rich media and interactivity, which means companies can include content such as animated gifs, videos, and audio in their messages. Messages are delivered to a user’s device whether or not the customer is using it. Unread messages will appear on the user’s lock screen or in a notification center, increasing the likelihood the user will engage with the notification.

[**Web push notifications**](https://www.g2.com/categories/push-notification/f/web-push-notification) **—** Web push notifications are messages sent directly to a user via their desktop or mobile web browser. Users do not have to download a special app to receive these notifications. Instead, they are prompted to opt in when they visit a company’s website. Web push notifications will be delivered to the user’s browser even if they do not have the company’s website open. These kinds of push notifications are ideal for companies that don’t need a mobile app or do not have the resources to develop one.

### Push Notification Software Features

Push notification solutions provide different combinations of features at varying price points. When selecting push notification software, you should consider which features will most benefit your business and marketing goals.

**Personalization —** Marketing messages are more effective when they’re tailored to specific users. Personalization features allow marketers to send customers push notifications about products, sales, or content that will interest them most.

**Scheduling —** Scheduling enables marketers to create a push notification and schedule it to be delivered at a later date. This feature can be used to schedule multiple or recurring notifications so you do not have to be present to send the messages in real time.

**Segmentation —** The segmentation feature provided by push notification software enables marketers to segment their audience based on certain criteria, such as device type, location, time zone, site actions, and subscription date. With segmentation, companies can develop targeted marketing campaigns and increase click-through rates by delivering the most relevant messages to subscribers.

**A/B testing —** A/B testing allows marketers to test different push notifications and determine which message was the most effective. Variables that can be tested include the notification title, the content of the message, emojis, images, and the call to action.

**Analytics —** Analytics features provide marketers with the ability to measure and analyze the performance of their push notification campaigns. Analytics and reporting tools can track metrics such as opt-in rates, delivery rates, click-through rates, and conversion rates.

**Browser support —** As of 2019, Chrome, Firefox, Opera, and Safari web browsers all support web push notifications. Most web push notification software should support these browsers. However, buyers should confirm browser support before purchasing a product for web push notifications.

### Potential Issues with Push Notification Software

**Oversending —** Because push notifications are so quick and easy to send, some companies may overdo it by sending too many messages. However, push notifications work best when they are used in moderation. Users who are annoyed by multiple push notifications every day will inevitably opt out of the service or even uninstall the app altogether. To maintain high opt-in rates, businesses should make sure they are only sending relevant and timely messages that provide real value to their customers.

**Opt-in rates —** For app push notifications on iOS and for web push notifications, users must opt in to receive messages. Some companies use a generic request for permission, which can discourage users who don’t understand the request or do not immediately see the value in subscribing to a business’ push notifications. To avoid this drawback, companies can use messaging that explains what push notifications are and what kinds of benefits they will provide the user.

**Rich media —** Although some app push notifications support rich media like videos, animated gifs, and audio, web push notifications do not yet support this interactive content. Web push notifications can display icons, large images, and badges, although the level of support varies depending on the user’s device and browser. As web push gains popularity, however, browsers may expand support for rich media.

### Software and Services Related to Push Notification Software

[**Mobile marketing software**](https://www.g2.com/categories/mobile-marketing) **—** Mobile marketing software enables companies to plan, implement, and control diverse marketing campaigns that target smartphones, tablets, and other mobile devices within mobile web browsers, mobile applications, or mobile advertising. Most mobile marketing solutions offer app push notifications as a feature, and some also provide web push notification tools.

[**Proactive notification software**](https://www.g2.com/categories/proactive-notification) **—** Proactive notification software helps companies inform customers about upcoming activities or actions, such as deadlines, payments, product updates, promotions, or suspicious account activity. Proactive notification software can also be used to alert companies of customer events in order to optimize customer service and increase sales.

[**SMS marketing software**](https://www.g2.com/categories/sms-marketing) **—** SMS marketing is another method for targeting customers through mobile devices. SMS marketing software enables companies to engage their subscribers via SMS (short message service). With these tools, marketers can implement digital advertising promotions, polls, surveys, and coupons. Service-based businesses can also use SMS marketing to send appointment reminders or reengage past customers.



    
