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EX.CO Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users commend the responsive customer support from EX.CO, enhancing collaboration and streamlining implementation processes. (9 mentions)
Users value the excellent customer support from Ex.co, which enhances collaboration and optimizes user experience effectively. (7 mentions)
Users appreciate the business growth facilitated by EX.CO, enhancing engagement and revenue through collaborative support and ease of use. (6 mentions)
Users value the flexibility and monetisation support of EX.CO, enhancing video deployment and user engagement effectively. (5 mentions)
Users appreciate the ease of use of EX.CO, highlighting quick setup and seamless integration for better collaboration. (4 mentions)
Users feel that the dashboard issues hinder a more comprehensive understanding of video performance and monetization metrics. (2 mentions)
Users feel the analytics limitations hinder deeper insights into performance metrics compared to monetization capabilities. (1 mentions)
Users find the cost limitations problematic, affecting access to tailored syndicated content they need for local use. (1 mentions)
Users experience a short learning curve with EX.CO, but support from the team helps navigate this easily. (1 mentions)
Users face a limited geographic data issue with EX.CO, hindering access to relevant localized content. (1 mentions)

5 Pros or Advantages of EX.CO

5 Cons or Disadvantages of EX.CO

EX.CO Reviews (25)

Reviews

EX.CO Reviews (25)

4.3
25 reviews
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Mike I.
MI
Mike I.
SVP, Programmatic Strategy
Enterprise (> 1000 emp.)
"Exceptional Support and Strategic Vision Elevate Our Experience"
4.5/5
What do you like best about EX.CO?

What we appreciate most about EX.CO is the opportunity to access truly outstanding customer service teams. They're truly best in class. Our organization is quite complex, with numerous cross-functional needs that often conflict. EX.CO consistently offers valuable thought leadership and a clear strategic vision, which helps us deliver an exceptional user experience and drive increased monetization. The team often feels like an extension of our own. Review collected by and hosted on G2.com.

What do you dislike about EX.CO?

Honestly, there isn’t much that we dislike. EX.CO has become one of our most strategic partners and has really embraced our vision. The only challenge that comes to mind is ensuring we maintain a good balance among all our needs and receive the right level of pushback to encourage critical thinking. But this is not an issue. We both move fast. We just sometimes might move faster than realistic. Review collected by and hosted on G2.com.

Petra C.
PC
Petra C.
Programmatic Analyst
Mid-Market (51-1000 emp.)
"Seamless Video Monetisation with Excellent Support"
5/5
What do you like best about EX.CO?

What we like most about EX.CO is the flexibility of the video player combined with strong monetisation support. The player integrates smoothly across our sites, offers a solid user experience, and gives us good control over how and where video is deployed. From a commercial perspective, the SSP integration has been straightforward and has helped unlock incremental video revenue without adding operational complexity.

Customer service has also been immaculate, the team has been responsive, proactive, and very easy to work with throughout the implementation. Review collected by and hosted on G2.com.

What do you dislike about EX.CO?

At this stage, there’s nothing significant we dislike. As with any new implementation, there’s always a short learning curve when optimising placements and demand, but the EX.CO team has been very supportive in helping us work through this. Overall, any minor challenges have been operational rather than product-related. Review collected by and hosted on G2.com.

Grant W.
GW
Grant W.
VP, Ad Technology and Programmatic Revenue
Mid-Market (51-1000 emp.)
"Outstanding Flexibility and Support for Publishers"
5/5
What do you like best about EX.CO?

Ex.co is a dynamic OVP platform that offers publishers like myself considerable flexibility to customize both the end user experience and the revenue-generating features. The client support we receive is truly outstanding—among the best we have experienced from any partner. Review collected by and hosted on G2.com.

What do you dislike about EX.CO?

The only significant drawback we've encountered concerns the availability of syndicated content tailored to our needs, which, admittedly, are quite hyper-local. This has been the main limitation in our experience. Review collected by and hosted on G2.com.

Andrea M.
AM
Andrea M.
VP, Programmatic Operations
Small-Business (50 or fewer emp.)
"Boosted RPMs and Exceptional Client Support"
5/5
What do you like best about EX.CO?

The EX.CO video solution has helped boost RPMs for one of our largest websites. The dedicated and tailored support has been essential in creating a customized video experience that works well on our sites while maintaining a positive user experience. After testing with other companies in the industry, we've found that EX.CO's support and technology truly stand out as exceptional. Review collected by and hosted on G2.com.

What do you dislike about EX.CO?

Nothing comes to mind. The implementation was smooth and any issues or questions, both during and post-implementation, are always swiftly addressed. Review collected by and hosted on G2.com.

Dwight W.
DW
Dwight W.
Senior Director Commerical Product development
Mid-Market (51-1000 emp.)
"Ex.co’s Flexible Partnership Boosted Engagement and Monetization"
4/5
What do you like best about EX.CO?

The dexterity Ex.co provides in our partnership has helped us elevate engagement with our traditional content and improve our monetization per pageview. We’ve brought several requests to the team that truly push the platform’s capabilities, and with each one, our partnership has only grown stronger. Our team is full of “what ifs,” and the team at Ex.co has been consistently patient and collaborative as we work through them and move toward solutions.

The set up and the platform are also easier to use than our CMS's video player for our dev and visuals team. And at every step of the way, we've grown more collaborative with our CSM team. Review collected by and hosted on G2.com.

What do you dislike about EX.CO?

The team has historically gone to market with the premise that they’re only there to help increase monetization, which ultimately sells their capabilities short. As we move toward modernizing our content and how we report on our market for our audience, their video player has played a central role in helping us grow our audience engagement.

The dashboard for video performance is also something that could be upgraded to be more on par with the way we can dive into revenue and ad performance metrics. Review collected by and hosted on G2.com.

Haley S.
HS
Haley S.
Director, AdOps
"Top-Tier Video Monetization with EX.CO"
5/5
What do you like best about EX.CO?

I appreciate EX.CO's video player technology, customer service, and monetization capabilities. Their video customization has been a key element, as they've managed to handle various requests from our publishers with different needs efficiently. EX.CO has acted like a team member, making optimization recommendations and changes on our behalf. The initial setup was simple, and any questions were easily handled by our account manager. EX.CO is my top recommendation, especially after they proved their worth and came out on top during our test against another leading player. Review collected by and hosted on G2.com.

What do you dislike about EX.CO?

n/a Review collected by and hosted on G2.com.

Megan H.
MH
Megan H.
Sr. Director, Partner & Yield Management
Mid-Market (51-1000 emp.)
"Sr. Director, Partner and Yield Management"
4/5
What do you like best about EX.CO?

EX.CO tailors their approach and solutions to our needs. The entire account management team and all those that support our account are always willing to jump on any issues or are proactive about suggesting opportunities for incremental revenue. Review collected by and hosted on G2.com.

What do you dislike about EX.CO?

We would love to see more videos in their content library especially around sports. Review collected by and hosted on G2.com.

Will F.
WF
Will F.
President & Chief Commercial Officer
"Immediate Revenue Impact with Quick Setup"
4.5/5
What do you like best about EX.CO?

We really valued the ease of getting live with EX.CO and the immediate impact it had on revenue. The attention to detail from our customer service team has been terrific. Additionally, the initial setup was very easy, and we were up and running within weeks. We also integrate many existing SSP partnerships into their player seamlessly. Review collected by and hosted on G2.com.

What do you dislike about EX.CO?

n/a Review collected by and hosted on G2.com.

Umair M.
UM
Umair M.
Head of Programmatic
Mid-Market (51-1000 emp.)
"Outstanding Customer Service and an Excellent Platform"
5/5
What do you like best about EX.CO?

I appreciate both the customer service and the platform. Review collected by and hosted on G2.com.

What do you dislike about EX.CO?

I don't have any major dislikes, but I do think the main dashboard of the UI could be improved. Review collected by and hosted on G2.com.

Verified User in Online Media
AO
Verified User in Online Media
Enterprise (> 1000 emp.)
"Outstanding Customer Service and Business-Focused Solutions"
5/5
What do you like best about EX.CO?

Great customer service, great responsiveness to building product needs for business Review collected by and hosted on G2.com.

What do you dislike about EX.CO?

More turnkey activations for widely-used programmatic partners (ID solutions, reporting) would help speed up use of platform Review collected by and hosted on G2.com.