Freshmarketer
Freshmarketer helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. Get insights into your audience’s behavior and engagement to create unique buyer experiences. You can automate conversations with website visitors using AI chatbots, segment contacts into lists, create targeted personalized email campaigns using journeys, and nurture customers to keep coming back. With powerful campaigns analytics in Freshmarketer, you gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams. Also, the self-serve landing page builder and native CRO help to accelerate lead generation and conversion. If you need to build a better partnership between marketing and sales, Freshsales Suite provides an all-in-one solution. It brings sales force automation, marketing automation, chat, and telephony together so that you can organize customer information and engagement in one central location. Marketing teams better understand who they are marketing to, and sales teams know who they’re selling to.
Average Rating: 4.1/5.0
Total Reviews: 35
How Do G2 Users Rate Freshmarketer?
- Has the product been a good partner in doing business?: 8.1/10 (Category avg: 8.9/10)
- Customization : 8.7/10 (Category avg: 8.4/10)
- Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
- Workflow Capability: 9.2/10 (Category avg: 8.5/10)
Who Is the Company Behind Freshmarketer?
- Seller: Freshworks
- Year Founded: 2010
- HQ Location: San Mateo, CA
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Twitter: @FreshworksInc
19,020 Twitter followers -
LinkedIn® Page: www.linkedin.com
7,783 employees on LinkedIn® - Ownership: NASDAQ: FRSH
Who Uses This Product?
- Company Size: 49% Small, 31% Medium
What Do G2 Reviewers Say About Freshmarketer?
AI-generated summary from verified user reviews
Pros
- Users value the intuitive visual journey builder that enhances collaboration between sales and marketing through CRM integration.
- Users appreciate the automation efficiency of Freshmarketer, which streamlines marketing and sales alignment through intuitive tools.
- Users appreciate the intuitive visual journey builder of Freshmarketer, enhancing alignment between sales and marketing teams.
- Users praise the CRM integration of Freshmarketer for enhancing collaboration between sales and marketing teams effectively.
- Users find the ease of use in Freshmarketer's visual journey builder enhances collaboration between sales and marketing teams.
Cons
- Users find the reporting features inadequate, feeling they lack depth compared to other established platforms.
- Users find the analytics and reporting features limited, especially when compared to more established platforms.
- Users feel that the analytics and reporting features of Freshmarketer are limited compared to other platforms.
- Users find the analytics and reporting features limited in Freshmarketer, affecting their experience with data insights.
- Users find the reporting features limited, especially when compared to more mature analytics platforms.
What Are Recent G2 Reviews of Freshmarketer?
Rating: 4.5/5.0 stars
— Haske N.
"Developing interesting stories and caring"
Rating: 4.5/5.0 stars
— Piedad P.

