![Shaun J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shaun J.")
SJ

Shaun J.

VP Marketing

Small-Business (50 or fewer emp.)

8/21/2025

"Must-Have Tool for Personalized GTM at Scale"

5/5

What do you like best about Tofu?

I've used Tofu at two startups now (Series A and Series B), and it’s quickly become one of those tools I can’t imagine running a GTM team without. It just makes everything work better and faster.

The ability to create super personalized emails and landing pages at scale is a game-changer. Repurposing content and building account-level sales enablement in Tofu saves us hours every week, and the quality is still top-notch.

One of my favorite features is the chat that’s trained on all our GTM docs. It ensures the entire marketing team's AI use is aligned.

A few other features I love:

- Autopilot campaigns (we run a couple doing intent-based outbound campaigns)

- The new slides repurposing tool (all with a custom, branded deck template)

- Hubspot integration (makes sense and works well)

Finally, the team at Tofu has always been super helpful and thoughtful. They know they are early stage in a competitive market, and the entire Tofu team (from Sales to Eng. to the CEO) seems to really value their customers.

Honestly, for any team trying to punch above their weight when it comes to personalization and efficiency, Tofu is a no-brainer. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about Tofu?

Mostly early stage startup stuff:

- Minimal user roles/permissions

- Beta-y UX for parts of the product

- AI content outputs take some work to get right, depending on your use case Review collected by and hosted on G2.com.

What problems is Tofu solving and how is that benefiting you?

Tofu is what enables our small, 3-person marketing team to product content and run ABM (lite). It gives each team member a big efficiency boost, in addition to being a crucial part of automated campaigns + workflows (outbound, webinar follow-up, etc.). Review collected by and hosted on G2.com.

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