G2

Bryce P.

Director, Customer Support and implementation

Small-Business (50 or fewer emp.)

5/16/2026

"Powerful Blueshift Functionality That Brings Enterprise Features to Hospitality"

5/5

What do you like best about Blueshift by BlueConic?

Blueshift has a lot of functionality. It gives you features that the big guys use for their e-commerce platforms and allows us to provide these features to independent hospitality customers. Review collected by and hosted on G2.com.

What do you dislike about Blueshift by BlueConic?

Blue shift can certainly be overwhelming for your typical marketer coming from a more simple platform like MailChimp. Because of that, there can be a steeper learning curve for onboarding customers to the platform. Once customers get comfortable with the system overall, they can start to explore the additional features. Review collected by and hosted on G2.com.

What problems is Blueshift by BlueConic solving and how is that benefiting you?

Blucious Open API really tears down the walls that can exist around integrating your websites and other third-party software applications into your CDP/email/texting system. However, you're using BlueShift. They make it easy to ingest all of your data and use it cross-channels inside and outside the platforms. Review collected by and hosted on G2.com.

Response from Erica Szalkowski of Blueshift by BlueConic

edit

Thanks so much for the review! I think this is a really helpful characterization of Blueshift (but I am a bit biased!)