With Connectif, it is possible to devise personalized strategies for any point in the conversion funnel, impacting the user natively from multiple channels such as email, web content, or push notifications. Additionally, the ability to customize automations and content is very extensive. Another great advantage is the storage of all user interactions from when they are an anonymous visitor on the web until they become a known lead, allowing all this data to be used for advanced segmentations.

The truth is that it's difficult for me to condense it all, but I'll try: - It's super intuitive and visual to use - The support is very fast and in Spanish - I can introduce almost any web content and segment it to the maximum on any website completely independently of IT departments - I can segment over and over until achieving almost ad hoc deliveries and impacts for each user - I have email, push notifications, SMS, WhatsApp, and web content centralized on one platform - I can support Paid Media strategies by connecting audiences natively with Google Ads and Meta - It's an absolutely eCommerce-focused tool aimed at conversion - It acts as a CMP In summary, it's one of the best tools I've tried for my clients' Marketing Automation strategies!

Ease of use: The interface is very intuitive, with a drag-and-drop flow editor that allows you to design campaigns and segmentations without the need for programming. Ease of implementation: It has native connectors for the main e-commerce platforms (Shopify, WooCommerce, Prestashop, etc.) which greatly speeds up the start of projects. Customer support: The Spanish-speaking support team responds quickly and offers regular updates and webinars that help to make the most of all functionalities. Frequency of use: Ideal for daily use: from sending newsletters to setting up retargeting campaigns, it becomes the main tool for the marketing team in e-commerce. Number of functionalities: Very complete: advanced behavior-based segmentation, real-time personalization, product recommendations, and built-in A/B testing.