G2

Gonzalo M.

Senior Customer Intelligence Specialist

Mid-Market (51-1000 emp.)

5/19/2025

"Automation and robust segmentation 100% adapted to the e-commerce environment"

4.5/5

What do you like best about Connectif?

Ease of use: The interface is very intuitive, with a drag-and-drop flow editor that allows you to design campaigns and segmentations without the need for programming.

Ease of implementation: It has native connectors for the main e-commerce platforms (Shopify, WooCommerce, Prestashop, etc.) which greatly speeds up the start of projects.

Customer support: The Spanish-speaking support team responds quickly and offers regular updates and webinars that help to make the most of all functionalities.

Frequency of use: Ideal for daily use: from sending newsletters to setting up retargeting campaigns, it becomes the main tool for the marketing team in e-commerce.

Number of functionalities: Very complete: advanced behavior-based segmentation, real-time personalization, product recommendations, and built-in A/B testing. Review collected by and hosted on G2.com.

What do you dislike about Connectif?

Dependency on custom developments: Although connectors cover most cases, integrating very specific or internal tools may require development effort. Review collected by and hosted on G2.com.

What problems is Connectif solving and how is that benefiting you?

Connectif helps me to solve the main challenges of my clients as a digital marketing consultant in an agile and scalable way:

- Data Unification: Collect "first party data" information from the e-commerce and synchronize it with CRM and other channel information in a single repository, facilitating a 360° view of the customer.

- Process Automation: Design and deploy nurturing flows, abandoned cart recovery, or cross-selling without the need for programming.

- Advanced Segmentation: Create audiences based on behavior, purchase value, and engagement for more effective campaigns.

- Real-time Personalization: Adapt messages and product recommendations at the exact moment of interaction.

- Continuous Measurement and Optimization: Monitor the performance of each flow and adjust rules to maximize ROI and customer satisfaction. Review collected by and hosted on G2.com.