Best Marketing Analytics Tools - Page 13
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Featured Marketing Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Piano Analytics is a privacy-first behavioral analytics platform that helps organizations of all sizes optimize digital revenue by understanding and improving user behavior across websites, mobile app
- 60% Mid-Market
- 25% Enterprise
1,446 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Screenful is the easiest way to get a visual dashboard and automated team status reports that keep every stakeholder updated on a project's status. Screenful integrates with most common task manag
- 56% Small-Business
- 33% Mid-Market
376 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Backona AI is a chat-based tool that connects to Google Analytics 4, Google Search Console, and Google Ads. It lets you ask plain-language questions to analyze website traffic, search performance, and
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Criteo’s Commerce Max enables brands and agencies to activate cross-channel retail media campaigns onsite across 200+ global retailers and offsite across thousands of premium publishers with closed lo
- Marketing and Advertising
- 39% Small-Business
- 33% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Digivizer is a comprehensive analytics platform designed to help businesses get the most out of their investment in digital marketing. Our platform enables businesses of any size to see all their soci
- Marketing and Advertising
- 73% Small-Business
- 18% Mid-Market
1,465 Twitter followers
- Overview
- User Satisfaction
- Seller Details
The Hive Marketing Cloud is a Customer Insight and Engagement Platform that encompasses a Customer Data Platform (CDP), powered by the Hive Keychain (customer identity resolution), analysis and insigh
- 40% Mid-Market
- 40% Small-Business
242 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Voted #1 Measurement/Analytics technology by AdExchanger and awarded Best Attribution Tool by Digiday, Measured helps brands grow by measuring incremental media contribution to desired performance res
- Apparel & Fashion
- 55% Mid-Market
- 27% Enterprise
257 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Selligent by Marigold provides a flexible, multichannel marketing platform to enterprise organizations in retail, travel & hospitality, media & publishing, and financial services. Our robust a
- Marketing and Advertising
- 47% Mid-Market
- 29% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Superads is the next-generation creative analytics platform designed for performance marketers and creative teams who want to scale winning ads with data-driven insights.
- 71% Small-Business
- 14% Mid-Market
4,303 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Upsight unifies omnichannel analytics, integrated marketing tools and ad optimization to maximize revenue and boost performance across your portfolio.
- 63% Mid-Market
- 38% Small-Business
2,670 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Zoho Marketing Plus is a unified marketing platform built to help marketing teams collaborate better, create faster, and execute campaigns across every channel from one place. Marketing teams can run
- 50% Small-Business
- 36% Mid-Market
136,633 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Clear Ring is a lead and revenue intelligence software platform that enables businesses and agencies to track, analyse, and understand inbound customer enquiries across phone calls, form submissions,
- 77% Small-Business
- 23% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Kintegra is a cross-channel marketing platform backed up by Artificial Intelligence. The main motive towards creating KINTEGRA is to enable businesses to OPTIMIZE and MANAGE their digital marketing ca
- 80% Small-Business
- 13% Mid-Market
38 Twitter followers
- Overview
- User Satisfaction
- Seller Details
The easiest way to improve your content. Nudge brings together everything that's needed to measure content - wherever it is. Nudge's products power marketing & product teams globally, for media c
- 40% Enterprise
- 40% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Slingshot’s AI-driven platform can revolutionize how your business accesses and utilizes data. Consolidate insights from your sales, marketing, and CRM systems into one single source of truth. AI cust
- 64% Small-Business
- 36% Mid-Market
37,024 Twitter followers
