# Best Marketing Analytics Tools - Page 11 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales. Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features. Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data. To qualify for inclusion in the Marketing Analytics category, a product must: - Collect data on marketing campaigns distributed across a variety of media channels - Monitor marketing campaigns and targeted audiences to identify the results - Analyze the results and compile data of marketing campaigns - Integrate with sales, marketing, and other analytics software through which users can source marketing data - Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics ## Top Marketing Analytics Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5.0 (14,182 reviews) | CRM-native full-funnel campaign attribution | "[All-in-One Hubspot with Seamless Integrations and Invaluable CSM Support](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858)" | | 2 | [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5.0 (3,879 reviews) | Keyword research and competitor SEO intelligence | "[Unmatched Data Speed](https://www.g2.com/survey_responses/semrush-review-13045627)" | | 3 | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5.0 (1,309 reviews) | Shopify-native behavioral segmentation and retention analytics | "[Klaviyo Makes Email Automation Simple, Powerful, and Reliable](https://www.g2.com/survey_responses/klaviyo-review-12738916)" | | 4 | [CallRail](https://www.g2.com/products/callrail/reviews) | 4.5/5.0 (1,628 reviews) | Phone call attribution for paid campaign optimization | "[Simplifies Call Tracking Across Multiple Channels](https://www.g2.com/survey_responses/callrail-review-12673173)" | | 5 | [impact.com](https://www.g2.com/products/impact-com/reviews) | 4.4/5.0 (2,287 reviews) | Multi-touch affiliate attribution with dynamic commissioning | "[Lower Income Card Hero Saves People Money And Gets Money.](https://www.g2.com/survey_responses/impact-com-review-13063251)" | | 6 | [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) | 4.7/5.0 (446 reviews) | Multi-channel client reporting for marketing agencies | "[AgencyAnalytics Makes Trend Reporting and SEO Insights Fast and Client-Friendly](https://www.g2.com/survey_responses/agencyanalytics-review-13032470)" | | 7 | [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) | 4.4/5.0 (5,198 reviews) | Campaign performance tracking with audience segmentation analytics | "[Easy to use email marketing solution](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)" | | 8 | [Singular](https://www.g2.com/products/singular/reviews) | 4.5/5.0 (501 reviews) | Mobile attribution with unified cost aggregation | "[There are some ups and downs, but the support is mostly timely and professional](https://www.g2.com/survey_responses/singular-review-5211366)" | | 9 | [CleverTap](https://www.g2.com/products/clevertap/reviews) | 4.6/5.0 (642 reviews) | — | "[CleverTap’s Predictive Capabilities Makes Engagement More Contextual and Effective](https://www.g2.com/survey_responses/clevertap-review-12952708)" | | 10 | [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) | 4.5/5.0 (1,145 reviews) | GA4 and Google Ads data warehousing | "[Easy-to-Use Cloud Tool with Shareable, Saved Queries](https://www.g2.com/survey_responses/google-cloud-bigquery-review-12958418)" | ## How Many Marketing Analytics Software Products Does G2 Track? **Total Products under this Category:** 552 ### Category Stats (Jul 2026) - **Average Rating**: 4.52/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Uplifter all-in-one campaign analytics (+1.75%) - Among all products in this category, Uplifter all-in-one campaign analytics recorded the largest rating increase compared to last month *Last updated: July 07, 2026* ## How Does G2 Rank Marketing Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 67,200+ Authentic Reviews - 552+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Marketing Analytics Software Is Best for Your Use Case? - **Leader:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - **Highest Performer:** [Trackdesk](https://www.g2.com/products/trackdesk/reviews) - **Easiest to Use:** [Evam](https://www.g2.com/products/evam/reviews) - **Top Trending:** [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - **Best Free Software:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) --- **Sponsored** ### Code-Cube.io Code-Cube.io is a marketing data observability platform that prevents broken tracking from skewing insights or impacting website- and campaign performance. The platform continuously monitors your entire data collection pipeline, from the dataLayer to tag managers and marketing tags. Code-Cube.io sends real-time alerts when issues occur. AI-powered anomaly detection identifies unusual behavior, inactivity, and tag errors across all users, browsers, and devices, before they affect reporting or decision-making. The Tag Monitor module automatically detects broken, missing, or misfiring tags and the DataLayer Guard module monitors all dataLayer events, including pageviews, enhanced ecommerce, form submissions, and custom events. Code-Cube.io helps marketing, analytics, and ecommerce teams maintain reliable data, reduce manual QA, and confidently scale their tracking setup. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-07-07T16%3A50%3A51Z&secure%5Bdisplayable_resource_id%5D=624&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=624&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1426623&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%3Fpage%3D13&secure%5Btoken%5D=c9f6abb0b965526956ec31eea88a2c016a6119c7eacbdc7a375f1ef8d355e324&secure%5Burl%5D=https%3A%2F%2Fcode-cube.io%2F&secure%5Burl_type%5D=company_website) --- ## What Are the Top-Rated Marketing Analytics Software Products in 2026? ### 1. [Bunker DB Analytics](https://www.g2.com/products/bunker-db-analytics/reviews) Bunker DB analytics is a platform to analyze, manage and understand how your marketing efforts work in one place. Automate and optimize operational processes, audit your media investment, analyze your social networks' performance, competitors, sites, eCommerce, apps, and your audience's sentiment, configure KPIs, and closely monitor all the data from all your digital media. **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Bunker DB Analytics?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Data Collection:** 10.0/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 10.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Bunker DB Analytics?** - **Seller:** [Bunker DB](https://www.g2.com/sellers/bunker-db) - **Year Founded:** 2014 - **HQ Location:** Punta Carretas, UY - **LinkedIn® Page:** https://www.linkedin.com/company/bunkerdb (67 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Enterprise, 50% Small-Business #### What Are Recent G2 Reviews of Bunker DB Analytics? **"[A great platform to have main Digitla Marketing Analytics in one place.](https://www.g2.com/survey_responses/bunker-db-analytics-review-9806070)"** **Rating:** 4.5/5.0 stars *— Gerardo M.* [Read full review](https://www.g2.com/survey_responses/bunker-db-analytics-review-9806070) --- **"[Intuitive Interface and Powerful Analysis](https://www.g2.com/survey_responses/bunker-db-analytics-review-12464480)"** **Rating:** 5.0/5.0 stars *— Martin T.* [Read full review](https://www.g2.com/survey_responses/bunker-db-analytics-review-12464480) --- ### 2. [Camphouse](https://www.g2.com/products/camphouse/reviews) Camphouse is a marketing management platform that provides global brands and agencies with one cloud based platform to plan, measure and report on all their marketing activities. By combining plans and results data, which are typically siloed into spreadsheets and multiple platforms, Camphouse gives a cohesive 360 degree overview of your omnichannel campaign performance in real time and helps teams make better business decisions driven by data. **Average Rating:** 3.8/5.0 **Total Reviews:** 2 **Who Is the Company Behind Camphouse?** - **Seller:** [Camphouse](https://www.g2.com/sellers/camphouse) - **Year Founded:** 2012 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/camphouseio (76 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Enterprise #### What Are Recent G2 Reviews of Camphouse? **"[The most powerful media consolidation tool on the market- Mediatool](https://www.g2.com/survey_responses/camphouse-review-7341859)"** **Rating:** 5.0/5.0 stars *— Verified User in Banking* [Read full review](https://www.g2.com/survey_responses/camphouse-review-7341859) --- #### What Are G2 Users Discussing About Camphouse? - [What is Mediatool used for?](https://www.g2.com/discussions/what-is-mediatool-used-for) ### 3. [Catchr](https://www.g2.com/products/catchr/reviews) Catchr – Simplifying Marketing Data Integration and Analysis Catchr enables seamless data integration from over 75 marketing platforms—including Facebook Ads, TikTok Ads, Shopify, Google Ads, and more—into various destinations such as dashboards, spreadsheets, and databases. Its mission is to help marketing professionals simplify data extraction and analysis on their favorite tools, so they can focus on performance and strategy. All integrations are 100% no-code and require no technical expertise to use. Key Benefits: - Time-saving automation - Centralized and unified data - Error-free data extraction - Easier performance analysis - Automatically updated data In addition, Catchr supports its users by offering educational resources such as lessons on tools like Looker Studio and Google Sheets, along with ready-to-use dashboard templates. Catchr is designed for everyone—from freelancers and small businesses to large agencies and enterprises. It's especially valuable for marketing professionals who manage multiple platforms and need real-time, centralized insights into their performance. It simplifies internal reporting as well as client reporting, making data sharing effortless. The Catchr platform is intuitive and user-friendly, with a guided setup process that makes connecting and extracting data simple and fast—no steep learning curve involved. Catchr is also known for its outstanding customer support. The team builds close relationships with users and goes the extra mile to help them succeed. **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **Who Is the Company Behind Catchr?** - **Seller:** [catchr](https://www.g2.com/sellers/catchr) - **Year Founded:** 2019 - **HQ Location:** Lyon, FR - **LinkedIn® Page:** https://www.linkedin.com/company/catchr (7 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Catchr? **"[Intuitive UI, excellent customer service, and competitive pricing](https://www.g2.com/survey_responses/catchr-review-12991119)"** **Rating:** 4.5/5.0 stars *— Noé K.* [Read full review](https://www.g2.com/survey_responses/catchr-review-12991119) --- **"[Powerful Integration Tool with Room for Improved Usability](https://www.g2.com/survey_responses/catchr-review-12711775)"** **Rating:** 4.5/5.0 stars *— Antonia M.* [Read full review](https://www.g2.com/survey_responses/catchr-review-12711775) --- ### 4. [Conversionomics](https://www.g2.com/products/conversionomics/reviews) Cloud based ETL platform that helps businesses collect, aggregate, analyze and report on datasets using automated dashboards. Conversionomics can automate and accelerate your data preparation cycle, even if it means combining thousands of sources, dimensions, and metrics, adding labels and transforming…and having it done by the morning. Set up all the automated connections you want, no per-connection charges. Don’t you hate it when you bump up against limits on connections, or projects, or rows, or MB/TBs of data? We do, too! So, we built a data integration tool that doesn’t do that. APIs available: CSV, Google Ads, Google Analytics, Facebook, Bing, Email, DCM, Google BigQuery, RDB, Sprinklr, Google Sheets, Salesforce, Google Search Ads 360, Google Search Console, Adobe Analytics, Criteo, LinkedIn, SFTP, Twitter, Spotify, Waze, + more coming soon! **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Conversionomics?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.3/10) - **Data Collection:** 10.0/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.3/10 (Category avg: 8.8/10) **Who Is the Company Behind Conversionomics?** - **Seller:** [Conversionomics](https://www.g2.com/sellers/conversionomics) - **HQ Location:** Orlando, US - **LinkedIn® Page:** https://www.linkedin.com/company/conversionomics (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Conversionomics? **"[Enterprise level data aggregator](https://www.g2.com/survey_responses/conversionomics-review-4895953)"** **Rating:** 5.0/5.0 stars *— Verified User in Health, Wellness and Fitness* [Read full review](https://www.g2.com/survey_responses/conversionomics-review-4895953) --- **"[Makes my life so much easier](https://www.g2.com/survey_responses/conversionomics-review-7638235)"** **Rating:** 5.0/5.0 stars *— Christine E.* [Read full review](https://www.g2.com/survey_responses/conversionomics-review-7638235) --- #### What Are G2 Users Discussing About Conversionomics? - [What is Conversionomics used for?](https://www.g2.com/discussions/what-is-conversionomics-used-for) - 1 comment ### 5. [Cue](https://www.g2.com/products/e-cue-ai-cue/reviews) Cue is your elite AI Analyst. Built for growth leaders. Cue combines data science rigor with business-specific intelligence. Access insights directly in Slack or through our intuitive interface — always accurate, customized to your practice, and trained and maintained by GTM experts you can trust. Elite analysis. Engineered for the Boardroom AND the day-to-day. **Average Rating:** 5.0/5.0 **Total Reviews:** 4 **How Do G2 Users Rate Cue?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Data Collection:** 10.0/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 10.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Cue?** - **Seller:** [e:cue AI](https://www.g2.com/sellers/e-cue-ai) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are Cue's Pros and Cons? **Pros:** - Automation (3 reviews) - Ease of Use (3 reviews) - Helpful (3 reviews) - Easy Integrations (2 reviews) - Time-saving (2 reviews) **Cons:** - Learning Curve (1 reviews) ### What Do G2 Reviewers Say About Cue? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **automation capabilities** of Cue, allowing easy and efficient data discovery for better decision-making. - Users highlight Cue's **ease of use** , allowing effortless data analysis and visualization without disrupting their workflow. - Users value Cue for its **efficiency in data discovery** , enabling confident, data-driven decisions without burdening the team. - Users value the **easy integrations** of Cue, enhancing their confidence in data-driven decision-making effortlessly. - Users value the **time-saving capabilities** of Cue, making data analysis quick and efficient for informed decision-making. **Cons:** - Users note a **steep learning curve** with Cue, which requires time to effectively master prompting for desired results. #### What Are Recent G2 Reviews of Cue? **"[Empowers Confident, Data-Driven Decisions Instantly](https://www.g2.com/survey_responses/cue-review-12121348)"** **Rating:** 5.0/5.0 stars *— Leah D.* [Read full review](https://www.g2.com/survey_responses/cue-review-12121348) --- **"[Cue it up! Fast Insights and Stellar Support](https://www.g2.com/survey_responses/cue-review-12114817)"** **Rating:** 5.0/5.0 stars *— Verified User in Higher Education* [Read full review](https://www.g2.com/survey_responses/cue-review-12114817) --- ### 6. [DataSenses](https://www.g2.com/products/data-solution-and-analysis-company-datasenses/reviews) What is DataSenses? DataSenses is a cutting-edge no-code marketing reporting platform tailored for teams and agencies to streamline their data integration and reporting processes. It tackles the common pain points of manual and slow marketing data retrieval by enabling users to connect and sync all their marketing data seamlessly within just one minute. With DataSenses, you no longer have to rely on complex tools, expensive developers, or tedious manual work. The platform connects with popular marketing channels like Google Ads, Facebook Ads, TikTok Ads, and many more, allowing you to effortlessly consolidate all your data into tools like Google Sheets, Google Looker, or your preferred business intelligence platform. This gives you a centralized view of your marketing performance without the hassle of switching between platforms. Why Choose DataSenses? Fast and Easy-to-Use: With its intuitive interface and no-code functionality, DataSenses ensures that anyone, regardless of technical expertise, can sync and manage marketing data. Cost-Effective Solution: DataSenses offers the most affordable solution in the market, making it accessible for startups, small businesses, and large teams alike. Time-Saving Automation: Forget manual data extraction and updates. DataSenses automates your reporting processes, saving hours of time that can be redirected to strategy and execution. Comprehensive Data Sync: The platform supports all major marketing data sources, ensuring that you have access to accurate, up-to-date information in one place. Who is DataSenses For? Whether you're a freelance marketer, a small business owner, or part of a large marketing agency, DataSenses is designed to simplify your reporting needs. Its flexibility and scalability cater to both individual users and large teams managing multiple campaigns across various channels. What Makes DataSenses Unique? Unlike traditional solutions that require coding knowledge or expensive third-party services, DataSenses bridges the gap by offering a no-code, user-friendly, and affordable platform. Its 1-minute sync capability sets it apart, ensuring that marketing professionals spend less time managing data and more time making impactful decisions. DataSenses empowers teams to create detailed, accurate, and visually appealing reports quickly, giving them a competitive edge in today’s fast-paced digital marketing landscape. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate DataSenses?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) **Who Is the Company Behind DataSenses?** - **Seller:** [DATA SOLUTION AND ANALYSIS COMPANY](https://www.g2.com/sellers/data-solution-and-analysis-company) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are DataSenses's Pros and Cons? **Pros:** - Ease of Use (1 reviews) - Time-Saving (1 reviews) **Cons:** - Limited Customization (1 reviews) ### What Do G2 Reviewers Say About DataSenses? *AI-generated summary from verified user reviews* **Pros:** - Users find DataSenses to be **extremely easy to use** and appreciate its affordability compared to competitors. - Users appreciate the **time-saving** benefits of DataSenses, highlighting its speed and affordability for optimal efficiency. **Cons:** - Users find **limited customization** in DataSenses, hoping for more options in future updates. #### What Are Recent G2 Reviews of DataSenses? **"[Review](https://www.g2.com/survey_responses/datasenses-review-10744730)"** **Rating:** 5.0/5.0 stars *— Thọ T.* [Read full review](https://www.g2.com/survey_responses/datasenses-review-10744730) --- **"[Good extension to connect with Facebook Ads and Google Sheet](https://www.g2.com/survey_responses/datasenses-review-10743596)"** **Rating:** 5.0/5.0 stars *— Hoang H.* [Read full review](https://www.g2.com/survey_responses/datasenses-review-10743596) --- ### 7. [Dimensions Attribution from AdAmplify](https://www.g2.com/products/dimensions-attribution-from-adamplify/reviews) Making informed decisions based on our deep analysis of your data is the most reliable way to optimize your marketing spend and increase your revenue. Our Dimensions Attribution platform provides data-driven insights into the performance of the channels, campaigns, and ads that are driving both initial and repeat purchases. Our multi-touch data-driven attribution model, customer analysis tools, and recommendation engine allow you to focus your marketing efforts on constantly improving the effectiveness of your marketing initiatives. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Dimensions Attribution from AdAmplify?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Data Collection:** 10.0/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 10.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Dimensions Attribution from AdAmplify?** - **Seller:** [AdAmplify](https://www.g2.com/sellers/adamplify) - **Year Founded:** 2015 - **HQ Location:** Vancouver, CA - **LinkedIn® Page:** https://www.linkedin.com/company/adamplify-solutions (5 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Dimensions Attribution from AdAmplify? **"[Excellent Service!](https://www.g2.com/survey_responses/dimensions-attribution-from-adamplify-review-7828127)"** **Rating:** 5.0/5.0 stars *— Biance B.* [Read full review](https://www.g2.com/survey_responses/dimensions-attribution-from-adamplify-review-7828127) --- **"[A go-to attribution app for Shopify eCommerce Stores](https://www.g2.com/survey_responses/dimensions-attribution-from-adamplify-review-7558032)"** **Rating:** 5.0/5.0 stars *— Raquel W.* [Read full review](https://www.g2.com/survey_responses/dimensions-attribution-from-adamplify-review-7558032) --- ### 8. [EasyInsights](https://www.g2.com/products/easyinsights-easyinsights/reviews) EasyInsights is the data activation platform specifically designed for performance marketers from the ground up. It helps in activating first party data to increase your ROAS significantly. If any of these pulling your Performance Marketing ROAS down, then EasyInsights is exactly what you need - Achieve a higher match rate on Meta platforms. - Seamlessly upload GCLID on AdWords for enhanced tracking. - Exclude low-intent and non-relevant audiences from your retargeting campaigns. - Send offline store conversion data to your ad channels for a comprehensive view. - Deduplicate conversions on Meta and Google to gain more visibility and accuracy. - Scale WhatsApp conversion data to Meta and optimize lead data for your CRM. - Remove low-selling, low-converting, and out-of-stock products from your catalogue ads. - Enrich customer data with valuable insights like website behavior and UTM parameters. - Gain precise insights into which pages, products, and channels contribute most to your revenue. - Send personalized offers from the nearest brand outlet directly to your customers. - Eliminate high-probability RTO/cancellation orders from your conversion data. **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **How Do G2 Users Rate EasyInsights?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.3/10) - **Data Collection:** 8.3/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.3/10 (Category avg: 8.8/10) **Who Is the Company Behind EasyInsights?** - **Seller:** [EasyInsights](https://www.g2.com/sellers/easyinsights) - **Year Founded:** 2020 - **HQ Location:** Delhi, IN - **LinkedIn® Page:** http://www.linkedin.com/company/easyinsights (41 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business, 100% Enterprise #### What Are Recent G2 Reviews of EasyInsights? **"[Great updates on general news in the public sector](https://www.g2.com/survey_responses/easyinsights-review-8977982)"** **Rating:** 5.0/5.0 stars *— Anastasia E.* [Read full review](https://www.g2.com/survey_responses/easyinsights-review-8977982) --- **"[Optimization of Data and Marketing](https://www.g2.com/survey_responses/easyinsights-review-8344095)"** **Rating:** 4.5/5.0 stars *— Chandra Sai M.* [Read full review](https://www.g2.com/survey_responses/easyinsights-review-8344095) --- ### 9. [Endash](https://www.g2.com/products/endash/reviews) Endash is a marketing analytics platform built to give growth teams a live, blended view of every channel—without spreadsheets or code. Connect 300+ data sources (Facebook Ads, Google Ads, TikTok, GA4, Shopify, Amazon, your own database and more), model them with reusable SQL, and visualize performance in real-time dashboards that anyone can tweak. Key functionalities : Unified Connectors & Data Modeling Endash auto-ingests spend, revenue, and engagement metrics, then harmonizes disparate naming conventions into a single schema. Advanced users can save custom SQL as shareable Data Models for instant reuse. Live Dashboards & Goal Tracking Drag-and-drop widgets—charts, tables, pivots, or goal bars—light up ROAS, CPC, CPA, and contribution margin the moment data lands. Color-coded goal progress lets teams spot overspend or underperformance at a glance. Alerts, Sharing, and Export Schedule PDF/CSV snapshots to Slack or email, set anomaly alerts on any KPI, or pipe clean data to BigQuery, Snowflake, or Looker Studio for deeper exploration. Template Library Launch pre-built dashboards for acquisition, e-commerce P&L, or blended ad reporting, then customize every widget without touching the underlying queries. Used by fast-growing DTC brands, agencies, and B2B SaaS companies alike, Endash lets marketers reclaim the five hours a week they once spent copy-pasting reports—and redirect that time to strategy. **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Endash?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Data Collection:** 10.0/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 6.7/10 (Category avg: 8.8/10) **Who Is the Company Behind Endash?** - **Seller:** [Cigro](https://www.g2.com/sellers/cigro) - **Year Founded:** 2021 - **HQ Location:** Seoul, KR - **LinkedIn® Page:** https://www.linkedin.com/company/cigro/ (32 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Endash's Pros and Cons? **Pros:** - Customer Support (1 reviews) - Customization (1 reviews) - Data Visualization (1 reviews) - Implementation Ease (1 reviews) - UX Design (1 reviews) **Cons:** - Limited Access (1 reviews) ### What Do G2 Reviewers Say About Endash? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **proactive customer support** during implementation, ensuring a seamless and efficient user experience. - Users value the **customization options** in Endash, enhancing data organization and visualization through intuitive integration features. - Users appreciate the **intuitive UI for effective data visualization** , enabling easy integration and organization of data. - Users value the **implementation ease** of Endash, appreciating its intuitive UI and seamless integration capabilities. - Users appreciate the **intuitive UI** of Endash, enabling simple and effective data visualization with minimal effort. **Cons:** - Users experience **limited access** to certain features, but find managers responsive and willing to provide custom solutions. #### What Are Recent G2 Reviews of Endash? **"[A high-value, fast-evolving analytics platform for modern e-commerce teams](https://www.g2.com/survey_responses/endash-review-11395576)"** **Rating:** 5.0/5.0 stars *— Cheol I.* [Read full review](https://www.g2.com/survey_responses/endash-review-11395576) --- **"[Cost-effective and easy dashboard implementation for small businesses struggling with complex setups](https://www.g2.com/survey_responses/endash-review-11323276)"** **Rating:** 4.5/5.0 stars *— 명훈 .* [Read full review](https://www.g2.com/survey_responses/endash-review-11323276) --- ### 10. [intellsys AdGPT](https://www.g2.com/products/intellsys-adgpt/reviews) Intellsys AdGPT is an AI-driven prescriptive advertising intelligence platform that helps businesses optimize their performance marketing decisions. The platform connects with over 200 ad data sources, including Google Ads, Meta, Amazon, Shopify, CRM, and analytics tools, delivering a unified, real-time view of campaign to conversion metrics. Through a conversational AI interface, marketers ask questions and receive precise metrics plus prioritized next moves tied to CAC, ROAS, and LTV. What is the Role of Intellsys AdGPT? Intellsys AdGPT acts as your on-demand strategic advisor, intelligently diagnosing performance issues like budget leaks or creative fatigue and prescribing ranked, actionable steps with clear reasons and projected outcomes. It replaces dashboard drift and guesswork with confident, data-driven decisions and compounding results, accelerating marketing velocity without demanding complex setups or siloed analysis. Why Intellsys AdGPT? Marketing complexity is rising with multi-channel spend, privacy shifts, and fragmented analytics. Intellsys AdGPT solves this by unifying all marketing data into one authoritative source updated hourly, providing clarity and alignment across teams. It empowers marketers to make faster, smarter decisions with transparent, secure AI-driven recommendations, helping teams move beyond traditional reporting and scale growth effectively. Intellsys AdGPT Growth Marketing Tool Key Features: 1. Unified Data Integration Connects 200+ advertising, social media, CRM, and analytics platforms for seamless, consistent real-time reporting. 2. Conversational Ask-and-Act Interface Plain-English questions get you instant metrics plus prioritized next moves—in one conversation, one truth. 3. Prescriptive Playbooks Every insight ends with a step-by-step, outcome-ranked plan showing what to do now and why it matters. 4. Leak Opportunity Radar Automatically surfaces campaign and creative fatigue zones or performance leaks before they impact ROI. 5. Enterprise-Grade Security & Governance Role-based access, audit trails, GDPR-compliance, and certifications ensure secure and trustworthy use. Key Benefits of Using Intellsys AdGPT: 1. Accelerate decision cycles from days to minutes, boosting experiment velocity and agility 2. Gain clear, trusted insights to optimize budget allocation and reduce wasted spend 3. Achieve alignment across marketing, growth, and finance teams with one version of truth 4. Reduce manual data wrangling with automated diagnostics and prescriptive next steps 5. Drive measurable growth with projected impact tied to all recommendations **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **Who Is the Company Behind intellsys AdGPT?** - **Seller:** [GrowthJockey](https://www.g2.com/sellers/growthjockey) - **Year Founded:** 2020 - **HQ Location:** Gurugram, IN - **LinkedIn® Page:** https://www.linkedin.com/company/growthjockey (116 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are intellsys AdGPT's Pros and Cons? **Pros:** - Data Analysis (2 reviews) - Insights (2 reviews) - Analytics (1 reviews) - Performance Evaluation (1 reviews) - Time-saving (1 reviews) **Cons:** - Slow Loading (1 reviews) - Slow Performance (1 reviews) - Update Issues (1 reviews) ### What Do G2 Reviewers Say About intellsys AdGPT? *AI-generated summary from verified user reviews* **Pros:** - Users find the **data analysis dashboards** by intellsys invaluable for efficient data assessment and insights. - Users find the **efficient data analysis dashboards** by intellsys AdGPT invaluable for assessing data effectively. - Users praise the **usefulness of Intellsys AdGPT's dashboards** for effective data analysis and insights. - Users find that AdGPT offers **efficient data assessment** , enhancing their overall performance evaluation processes. - Users find the **time-saving efficiency** of Intellsys AdGPT invaluable for data assessment tasks. **Cons:** - Users express concerns about the **slow loading** times while creating dashboards, impacting usability and overall experience. - Users suggest that improving **slow performance** and response time can enhance their dashboard creation experience. - Users express frustration over the **slow update process** , wishing for more efficient real-time updates for better performance. #### What Are Recent G2 Reviews of intellsys AdGPT? **"[Insightful & Organized Data Analyzing!](https://www.g2.com/survey_responses/intellsys-adgpt-review-10916844)"** **Rating:** 4.5/5.0 stars *— Gaurav J.* [Read full review](https://www.g2.com/survey_responses/intellsys-adgpt-review-10916844) --- **"[data analyses](https://www.g2.com/survey_responses/intellsys-adgpt-review-10916868)"** **Rating:** 4.5/5.0 stars *— Supreeti B.* [Read full review](https://www.g2.com/survey_responses/intellsys-adgpt-review-10916868) --- ### 11. [JENTIS](https://www.g2.com/products/jentis/reviews) JENTIS is a server-side tracking solution providing the highest quality first-party data to improve your understanding of your customers and users. By regaining data lost to ad blockers, browser tracking prevention, and the end of 3rd party cookies, the JENTIS Tag Manager enables marketing teams to optimize campaign performance and secure better ROAS, while taking full control of their data in a GDPR-compliant way. JENTIS is a managed service including hosting, server maintenance and 24/7 monitoring so marketers can focus on making the most out of their data. The JENTIS Tag Manager gives you complete control over your server-side tracking setup. Thanks to the easy-to-use interface, optimizing your tracking according to your individual requirements is quick and convenient. With over 100+ connectors, the JENTIS Tag Manager facilitates easy data connectivity with the core MarTech stack used by the modern enterprise. JENTIS comes with additional advanced features such as: Essential Mode JENTIS’ Essential Mode enables the legally compliant collection of essential anonymized data and conversions, independent of consent. This gives you comprehensive audience measurement across your entire website. Data Enrichment Add insightful information to your captured website data for more detailed analyses and better decision-making with real-time data enrichment by JENTIS. Raw Data Own and utilize your raw website data independent of big tech for advanced business intelligence, machine learning, and data science applications. CMP Connectors Connect your CMP to automatically align your tracking setup to the consent preferences of your users with a few mouse clicks. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate JENTIS?** - **Data Collection:** 10.0/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.3/10 (Category avg: 8.8/10) **Who Is the Company Behind JENTIS?** - **Seller:** [JENTIS](https://www.g2.com/sellers/jentis) - **Year Founded:** 2020 - **HQ Location:** Vienna, AT - **LinkedIn® Page:** https://www.linkedin.com/company/jentis (63 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are JENTIS's Pros and Cons? **Pros:** - Powerful Tools (1 reviews) - Solution Finding (1 reviews) - User Experience (1 reviews) ### What Do G2 Reviewers Say About JENTIS? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **smooth and powerful solutions** offered by JENTIS, tailored to enhance user understanding. - Users appreciate the **solution finding** capabilities of JENTIS, benefiting from its smooth and powerful performance. - Users praise JENTIS for its **smooth functionality and powerful solutions** tailored to their understanding of needs. #### What Are Recent G2 Reviews of JENTIS? **"[Amazing solution for tracking compliance](https://www.g2.com/survey_responses/jentis-review-8489791)"** **Rating:** 5.0/5.0 stars *— Preeta S.* [Read full review](https://www.g2.com/survey_responses/jentis-review-8489791) --- **"[I have seen this application and used it as well](https://www.g2.com/survey_responses/jentis-review-10598860)"** **Rating:** 5.0/5.0 stars *— Jeet S.* [Read full review](https://www.g2.com/survey_responses/jentis-review-10598860) --- ### 12. [Keen](https://www.g2.com/products/keen-decision-systems-keen/reviews) Optimize your marketing mix. Keen’s decision system empowers you to accurately predict future revenue performance across all marketing channels. No more guesswork - make smarter decisions and drive more growth today. Keen guarantees 25% improvement in marketing influenced revenue. We ingest your data and pair it with over 40 years of research and 10 years of metadata to build a marketing mix model that accelerates your business. Use Keen to uncover future revenue for your business at different budget levels, see potential ROI on investment in new channels before you start testing, or allow our marketing mix analysis to show you the optimal path to achieving your goals. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Keen?** - **Data Collection:** 10.0/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 10.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Keen?** - **Seller:** [Keen Decision Systems](https://www.g2.com/sellers/keen-decision-systems) - **Year Founded:** 2010 - **HQ Location:** Durham North Carolina, United States - **LinkedIn® Page:** https://www.linkedin.com/company/keen-strategy-llc/ (46 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Enterprise, 50% Mid-Market #### What Are Recent G2 Reviews of Keen? **"[Keen Decision Systems may be growing as evidenced by their involvement in analyzing](https://www.g2.com/survey_responses/keen-review-9520361)"** **Rating:** 5.0/5.0 stars *— Ashish P.* [Read full review](https://www.g2.com/survey_responses/keen-review-9520361) --- **"[Trusted Partner for Five Years Across Multiple Brands: Growing and Evolving Together](https://www.g2.com/survey_responses/keen-review-9611920)"** **Rating:** 5.0/5.0 stars *— June S.* [Read full review](https://www.g2.com/survey_responses/keen-review-9611920) --- ### 13. [Lemnisk](https://www.g2.com/products/lemnisk/reviews) Lemnisk's Customer Data Platform-led personalization and real-time marketing automation solution delivers superior customer experiences that result in increased conversions, retention, and growth for enterprises. The key capabilities include: ● No code connectors to bring together silo-ed marketing data sources and create a real-time one view of every customer ● Orchestrate individual customer journeys across the marketing tool ecosystem on the right channels at the right time using a proprietary in-built machine learning engine ● Create 1:1 personalized experiences for each user across multiple marketing channels Lemnisk has offices in Boston, Singapore, Dubai, and Bangalore. Lemnisk is ISO 27001 and ISO 27018 certified. For more information, please visit: www.lemnisk.co **Average Rating:** 4.4/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Lemnisk?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) **Who Is the Company Behind Lemnisk?** - **Seller:** [Lemnisk](https://www.g2.com/sellers/lemnisk) - **Year Founded:** 2019 - **HQ Location:** Bangalore, Karnataka - **Twitter:** @LemniskCo (283 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13692333 (71 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Insurance - **Company Size:** 50% Enterprise, 30% Mid-Market #### What Are Recent G2 Reviews of Lemnisk? **"[Great Customer Data Platform Tool](https://www.g2.com/survey_responses/lemnisk-review-8730416)"** **Rating:** 5.0/5.0 stars *— ashu k.* [Read full review](https://www.g2.com/survey_responses/lemnisk-review-8730416) --- **"[Transforming Customer Experiences with Lemnisk](https://www.g2.com/survey_responses/lemnisk-review-8647909)"** **Rating:** 5.0/5.0 stars *— Akash S.* [Read full review](https://www.g2.com/survey_responses/lemnisk-review-8647909) --- #### What Are G2 Users Discussing About Lemnisk? - [What is Lemnisk used for?](https://www.g2.com/discussions/what-is-lemnisk-used-for) - 1 comment ### 14. [Lumos Advertising](https://www.g2.com/products/lumos-advertising/reviews) LUMOS Advertising is an innovative marketing technology platform that revolutionizes Out-of-Home advertising by integrating advanced data analytics, artificial intelligence, and Internet of Things technologies. By leveraging one of the largest consumer databases in the region, LUMOS empowers brands, agencies, and advertisers to create impactful connections through various OOH formats, including mobile, transit, retail, static, digital, and location-based activations. The platform bridges the gap between traditional OOH and digital marketing by offering seamless audience digital retargeting services, comprehensive audience research, campaign planning, reporting, and verification, ensuring a cohesive and dynamic advertising strategy across multiple platforms. Key Features and Functionality: - Unified Customer Intelligence Platform: Provides real-time insights into consumer behavior, enabling advertisers to understand and engage real-world audiences effectively. - Foot Traffic Analysis: Unlocks detailed foot traffic insights for any point of interest, helping businesses identify high-traffic areas and optimize ad placements. - Audience Segmentation: Offers access to over 6,500 audience segments, allowing for precise targeting and personalized marketing campaigns. - Immersive Media Exploration: Enables exploration of outdoor media in an immersive urban digital twin environment, facilitating better visualization and planning of ad campaigns. - Cross-Channel Attribution: Attributes cross-channel marketing activations, providing a comprehensive view of campaign performance across different platforms. - Real-Time Campaign Monitoring: Allows advertisers to monitor campaign performance in real-time through the LUMOS Portal, with integration options via powerful APIs and SSP programmatic partners. Primary Value and Problem Solved: LUMOS Advertising addresses the longstanding challenge of measuring the effectiveness of OOH advertising by providing data-driven insights and analytics. Traditional OOH campaigns often lack precise performance metrics, making it difficult for advertisers to assess return on investment. LUMOS solves this problem by offering real-time data on impressions, reach, and audience engagement, enabling advertisers to make informed decisions and optimize their marketing strategies. Additionally, the platform's ability to integrate OOH advertising with digital retargeting ensures a seamless and cohesive marketing approach, enhancing overall campaign effectiveness and efficiency. **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Lumos Advertising?** - **Data Collection:** 10.0/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10) - **Campaign Insights:** 10.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Lumos Advertising?** - **Seller:** [LUMOS](https://www.g2.com/sellers/lumos-d01270f0-dd36-4350-929c-b279b05a78d6) - **HQ Location:** Sydney, AU - **LinkedIn® Page:** https://www.linkedin.com/company/spotlumos/ (18 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Small-Business, 50% Mid-Market #### What Are Lumos Advertising's Pros and Cons? **Pros:** - Automation (1 reviews) - Ease of Use (1 reviews) - Integrations (1 reviews) - Reliability (1 reviews) - Time-Saving (1 reviews) ### What Do G2 Reviewers Say About Lumos Advertising? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **automation** of Lumos Advertising, enhancing speed and user-friendliness in the access request process. - Users commend Lumos Advertising for its **user-friendly interface** , streamlining access requests and enhancing overall efficiency. - Users value the **seamless integrations** of Lumos Advertising, enhancing user experience and driving efficiency in processes. - Users find Lumos Advertising to be highly **reliable** , making it a trusted choice for their work needs. - Users appreciate the **time-saving benefits** of Lumos Advertising, which streamlines the access request process significantly. #### What Are Recent G2 Reviews of Lumos Advertising? **"[Lumos to the Future](https://www.g2.com/survey_responses/lumos-advertising-review-10565827)"** **Rating:** 4.0/5.0 stars *— Mary Amna D.* [Read full review](https://www.g2.com/survey_responses/lumos-advertising-review-10565827) --- **"[Just Get out of your own way and do some creativity with the help of Lumos](https://www.g2.com/survey_responses/lumos-advertising-review-10559835)"** **Rating:** 5.0/5.0 stars *— Shivangi A.* [Read full review](https://www.g2.com/survey_responses/lumos-advertising-review-10559835) --- ### 15. [Mastercard Offers](https://www.g2.com/products/mastercard-offers/reviews) Mastercard Offers is a comprehensive solution designed to help merchants achieve their business objectives by managing merchant-funded offers with exceptional ease and efficiency. By leveraging Mastercard's extensive experience, advanced personalization engine, and flexible capabilities, this dynamic platform operates seamlessly across any payment type and network, providing access to a wide range of distribution channels. Key Features and Functionality: - Pay for Performance: Merchants pay only for results directly attributed to sales, backed by rich analytics that ensure a clear return on ad spend. - Targeted Offer Models: Utilizing advanced AI, merchants can unlock new revenue streams by targeting the right customers and paying solely for actual performance. - Retention Boost: Strategic campaigns are designed to elevate customer retention by rewarding increased spending frequency and managing offers to sustain customer engagement. - Win-Back Strategies: The platform enables merchants to regain lost revenue by strategically re-engaging lapsed customers through dynamic offers. - Efficient Spend Management: With card-linked offers, merchants can maximize marketing impact, confidently set budgets, and demonstrate incremental lift through attributable sales and analytics. Primary Value and User Solutions: Mastercard Offers empowers merchants to drive customer loyalty and increase sales by delivering personalized, merchant-funded offers efficiently. The platform's end-to-end management capabilities simplify the process of creating and distributing offers, allowing merchants to focus on their core business operations. By providing targeted and performance-based incentives, merchants can attract new customers, retain existing ones, and re-engage those who have lapsed, ultimately enhancing their overall market competitiveness. **Average Rating:** 4.6/5.0 **Total Reviews:** 17 **How Do G2 Users Rate Mastercard Offers?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Data Collection:** 7.5/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 5.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 10.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Mastercard Offers?** - **Seller:** [Mastercard](https://www.g2.com/sellers/mastercard) - **Year Founded:** 1966 - **HQ Location:** Purchase, NY - **Twitter:** @Mastercard (491,448 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/mastercard/ (49,372 employees on LinkedIn®) - **Ownership:** NYSE - New York Stock Exchange **Who Uses This Product?** - **Company Size:** 65% Small-Business, 29% Mid-Market #### What Are Mastercard Offers's Pros and Cons? **Pros:** - Rewards Program (11 reviews) - Helpful (10 reviews) - Ease of Use (8 reviews) - Rewards (8 reviews) - Rewards System (8 reviews) **Cons:** - Limited Options (5 reviews) - Cost (2 reviews) - Expensive (2 reviews) - Geographical Limitations (2 reviews) - Limited Features (2 reviews) ### What Do G2 Reviewers Say About Mastercard Offers? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use and savings** with Mastercard Offers, maximizing rewards on everyday purchases. - Users appreciate the **personalized offers** from Mastercard, enhancing their everyday spending and travel experiences. - Users find the **ease of use** of Mastercard Offers enhances their experience with seamless integration and support access. - Users love the **ease of earning and redeeming reward points** with Mastercard Offers, enhancing their shopping experience. - Users love the **incredible rewards system** of Mastercard Offers, benefiting from points redemption on everyday purchases. **Cons:** - Users find **limited options** for offers and difficulty accessing cards compared to competitors, affecting overall satisfaction. - Users find the **high annual fees and interest rates** frustrating, limiting accessibility and value compared to other cards. - Users find the **annual fees and hidden charges** of Mastercard Offers to be frustrating and limiting. - Users face **geographical limitations** with Mastercard Offers, as regional availability affects access to many deals. - Users express frustration over **limited offers** in Canada, with specific deals making benefits hard to access. #### What Are Recent G2 Reviews of Mastercard Offers? **"[Big Savings, Lounge Access, and Hidden Offers](https://www.g2.com/survey_responses/mastercard-offers-review-12818120)"** **Rating:** 5.0/5.0 stars *— Mohit M.* [Read full review](https://www.g2.com/survey_responses/mastercard-offers-review-12818120) --- **"[Wide Variety of Rewards and Effortless Usability](https://www.g2.com/survey_responses/mastercard-offers-review-11209152)"** **Rating:** 5.0/5.0 stars *— Sean H.* [Read full review](https://www.g2.com/survey_responses/mastercard-offers-review-11209152) --- ### 16. [Nielsen One](https://www.g2.com/products/nielsen-one/reviews) Nielsen ONE is a comprehensive cross-media measurement solution designed to provide a deduplicated and comparable view of audience engagement across all platforms and devices. By integrating data from linear TV, connected TV (CTV), desktop, and mobile, Nielsen ONE enables media buyers and sellers to plan, optimize, and measure campaigns with confidence. Key Features and Functionality: - Cross-Platform Measurement: Offers a unified view of audience engagement across linear TV, CTV, desktop, and mobile platforms. - Deduplicated Metrics: Provides deduplicated reach and frequency metrics, ensuring accurate measurement of unique audiences. - Comprehensive Coverage: Utilizes a combination of big data and panel insights to deliver representative measurement of ads and content. - Advanced Planning Tools: Includes features like Nielsen ONE Planning, which helps identify the optimal media mix to reach target audiences effectively. Primary Value and User Solutions: Nielsen ONE addresses the complexities of today's fragmented media landscape by providing a holistic, cross-platform measurement system. For advertisers and agencies, it offers the ability to understand and reach their target audiences more effectively, ensuring that media investments are directed toward impactful channels. For publishers and platforms, Nielsen ONE delivers insights into content performance across various devices, aiding in content development strategies and monetization efforts. **Average Rating:** 4.2/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Nielsen One?** - **Data Collection:** 7.9/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 6.1/10 (Category avg: 8.7/10) - **Campaign Insights:** 7.2/10 (Category avg: 8.8/10) **Who Is the Company Behind Nielsen One?** - **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen) - **HQ Location:** New York, NY - **Twitter:** @Nielsen (182,466 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1714/ (29,093 employees on LinkedIn®) - **Ownership:** NYSE:NLSN - **Total Revenue (USD mm):** $6,290 **Who Uses This Product?** - **Company Size:** 50% Small-Business, 42% Enterprise #### What Are Recent G2 Reviews of Nielsen One? **"[Excellent platform for Earning against Data](https://www.g2.com/survey_responses/nielsen-one-review-10455324)"** **Rating:** 4.5/5.0 stars *— Nilesh P.* [Read full review](https://www.g2.com/survey_responses/nielsen-one-review-10455324) --- **"[Great company in Media (Market Research)](https://www.g2.com/survey_responses/nielsen-one-review-5262249)"** **Rating:** 4.0/5.0 stars *— Febri Teguh R.* [Read full review](https://www.g2.com/survey_responses/nielsen-one-review-5262249) --- ### 17. [Nugit](https://www.g2.com/products/nugit/reviews) Nugit is an automated Data Storytelling Platform, going beyond a dashboard, helping to enable people to sift through overwhelming and complex data to find the insights and opportunities within. Nugit is able to provide these insights through data storytelling at scale, so it's immediately able to be understood. **Average Rating:** 3.8/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Nugit?** - **Data Collection:** 6.7/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 5.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 5.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Nugit?** - **Seller:** [Nugit](https://www.g2.com/sellers/nugit) - **Year Founded:** 2013 - **HQ Location:** Singapore, SG - **Twitter:** @nugit (99 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3487776/ (11 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are Recent G2 Reviews of Nugit? **"[Story telling like an expert (only trial experience)](https://www.g2.com/survey_responses/nugit-review-3184824)"** **Rating:** 4.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/nugit-review-3184824) --- #### What Are G2 Users Discussing About Nugit? - [What is Nugit used for?](https://www.g2.com/discussions/what-is-nugit-used-for) ### 18. [Perx Platform](https://www.g2.com/products/perx-platform/reviews) Perx Technologies is the Behavioural Loyalty Platform purpose-built for the BFSI industry. Where legacy loyalty systems reward transactions after the fact, Perx engineers the customer behaviours that lead to them - turning passive points ledgers into active growth engines, without IT bottlenecks or bloated costs. The platform combines real-time behavioural triggers, gamified engagement mechanics, and AI-driven personalisation to drive measurable lifts in activation, revenue, and customer lifetime value. The result: loyalty that shows up on the P&L, not just the engagement dashboard. With over 10 years of BFSI expertise, Perx serves leading enterprises in 15+ markets. Across its client base, the platform has contributed $2.9B in topline revenue, acquired 22.5M net-new customers, and delivered up to 29x ROI on engagement investment. GDPR compliant. ISO certified. Built for the rigour, complexity, and scale. Built for profit. Perx Technologies - Loyalty, Measured in Profit. perxtech.com **Average Rating:** 4.1/5.0 **Total Reviews:** 7 **How Do G2 Users Rate Perx Platform?** - **Data Collection:** 7.5/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 5.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 7.5/10 (Category avg: 8.8/10) **Who Is the Company Behind Perx Platform?** - **Seller:** [Perx](https://www.g2.com/sellers/perx) - **Year Founded:** 2011 - **HQ Location:** Singapore, SG - **LinkedIn® Page:** https://www.linkedin.com/company/perx/ (40 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 71% Enterprise, 43% Mid-Market #### What Are Perx Platform's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Automation (1 reviews) - Continuous Improvement (1 reviews) - Customer Support (1 reviews) - Customization (1 reviews) **Cons:** - Delayed Updates (2 reviews) - Processing Delays (2 reviews) - Campaign Management (1 reviews) - Learning Curve (1 reviews) - Slow Loading (1 reviews) ### What Do G2 Reviewers Say About Perx Platform? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** of the Perx Platform enhances navigation and supports efficient campaign building. - Users value the **automation capabilities** of Perx Platform, streamlining campaign and initiative building with ease and efficiency. - Users value the **continuous improvement** aspect of the Perx Platform, enhancing their learning and customization experiences significantly. - Users commend the **accessible customer support** of Perx Platform, always ready to assist with any inquiries. - Users appreciate the **customization options** of Perx Platform, enhancing their experience to fit organizational culture seamlessly. **Cons:** - Users experience **delayed updates** , impacting campaign launches and data access during necessary maintenance and implementations. - Users experience **processing delays** during downtime, hindering timely data access and campaign launches. - Users experience **difficulties during downtime** when needing the Perx Platform for timely data and campaign launches. - Users find the **learning curve challenging** due to frequent changes affecting the implementation process in the Perx Platform. - Users find the **slow loading** of the Perx Platform challenging, impacting the efficiency of their implementations. #### What Are Recent G2 Reviews of Perx Platform? **"[Endless abilities in simplistic form](https://www.g2.com/survey_responses/perx-platform-review-10925477)"** **Rating:** 4.5/5.0 stars *— Jolene T.* [Read full review](https://www.g2.com/survey_responses/perx-platform-review-10925477) --- **"[Impressive Overall](https://www.g2.com/survey_responses/perx-platform-review-10919369)"** **Rating:** 4.0/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/perx-platform-review-10919369) --- #### What Are G2 Users Discussing About Perx Platform? - [What is Perx Platform used for?](https://www.g2.com/discussions/what-is-perx-platform-used-for) ### 19. [PIMMS](https://www.g2.com/products/pimms/reviews) PIMMS is a smart link-sharing and conversion tracking platform built to maximize engagement and drive measurable results across channels. It allows creators, marketers, and teams to share links that automatically open in the correct mobile apps— like YouTube, Amazon, or Vinted —ensuring a seamless user experience and higher conversion rates. With real-time analytics, PIMMS tracks clicks, leads, conversions, and sales, giving users full visibility into what drives performance. The tool supports features like branded short links, QR codes, shared dashboards, and advanced filtering by UTM parameters, source, device, location, and campaign. PIMMS also integrates with tools like Stripe, Shopify, Zapier, and Cal.com to connect marketing activity directly to revenue. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate PIMMS?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) **Who Is the Company Behind PIMMS?** - **Seller:** [PIMMS](https://www.g2.com/sellers/pimms) - **Year Founded:** 2025 - **HQ Location:** Geneva, CH - **LinkedIn® Page:** https://www.linkedin.com/company/getpimms (4 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are PIMMS's Pros and Cons? **Pros:** - Ease of Use (1 reviews) - Lead Generation (1 reviews) - LinkedIn Integration (1 reviews) - Reliability (1 reviews) - Simple (1 reviews) ### What Do G2 Reviewers Say About PIMMS? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** and reliability of PIMMS, making it a favored choice for many. - Users find PIMMS excellent for **lead generation** , creating trackable links that enhance their marketing efficiency and workflow. - Users appreciate the **seamless LinkedIn integration** of PIMMS, finding it essential for tracking their content and campaigns. - Users highlight the **reliability** of PIMMS, appreciating its simplicity and consistent performance. - Users find PIMMS to be **simple and effective** , seamlessly integrating into their daily workflows for link tracking. #### What Are Recent G2 Reviews of PIMMS? **"[Game Changer for Link Tracking](https://www.g2.com/survey_responses/pimms-review-11224143)"** **Rating:** 5.0/5.0 stars *— Mathieu V.* [Read full review](https://www.g2.com/survey_responses/pimms-review-11224143) --- **"[Best attribution tool out there](https://www.g2.com/survey_responses/pimms-review-11207177)"** **Rating:** 5.0/5.0 stars *— Alexandre S.* [Read full review](https://www.g2.com/survey_responses/pimms-review-11207177) --- ### 20. [Prescient AI](https://www.g2.com/products/prescient-ai/reviews) Prescient AI is an advanced marketing mix modeling (MMM) solution that harnesses AI for omni-channel brands. Leverage cross-channel revenue attribution and budget optimization that’s custom-tailored to your brand by combining your unique data & our decades of machine-learning and statistical expertise. We’re a team of expert engineers, researchers and e-commerce marketers that are laser focused on providing brands confidence and agility when making budget decisions. Prescient AI empowers Marketers to: - Work confidently with media measurement that is future-proofed against further data restrictions - no pixels or cookies needed. - Access a marketing platform built from the ground up to avoid integration headaches. - Use pre-built APIs to connect all media channels in minutes, not days. - Gain actionable insights in less than 36 hours. - See all historical data in one place with new insights. Simulate and execute your growth plans with confidence and optimize for profitability through Prescient AI. **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Prescient AI?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Data Collection:** 9.2/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 9.2/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.2/10 (Category avg: 8.8/10) **Who Is the Company Behind Prescient AI?** - **Seller:** [Prescient AI](https://www.g2.com/sellers/prescient-ai) - **Year Founded:** 2019 - **HQ Location:** Miami, US - **Twitter:** @PrescientAI (279 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/prescient-ai/ (32 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are Recent G2 Reviews of Prescient AI? **"[Actionable, Dynamic, Paid Media Driven MMM](https://www.g2.com/survey_responses/prescient-ai-review-9519660)"** **Rating:** 5.0/5.0 stars *— Cam B.* [Read full review](https://www.g2.com/survey_responses/prescient-ai-review-9519660) --- **"[Prescient AI Provides Actionable Insights](https://www.g2.com/survey_responses/prescient-ai-review-9333965)"** **Rating:** 4.5/5.0 stars *— Joe T.* [Read full review](https://www.g2.com/survey_responses/prescient-ai-review-9333965) --- ### 21. [PulseQED](https://www.g2.com/products/pulseqed/reviews) PulseQED is a connected data and analytics platform developed by ScanmarQED that gives marketing, insights, and commercial teams a unified, always-current view of what is driving performance — and what to do next. At its core, PulseQED addresses a problem that affects most marketing teams: data that is fragmented, lagging, and disconnected from the decisions that need to be made. The platform brings together sales, media, and marketing data into a single harmonized source, with dashboards and reports that update automatically and insights that are ready when planning cycles demand them. PulseQED operates across two primary capability areas. The first is marketing effectiveness planning — MMM-informed scenario planning and budget optimization that connects modeling outputs to real-time spend decisions and what-if analysis. The second is market and consumer insights — automated, AI-powered reporting that surfaces brand, market, and consumer intelligence without manual data assembly. The platform is built for teams that need analytical depth without analytical overhead. Modeling is transparent by design, no black box, and the architecture is cloud-based, scalable, and built to integrate with existing marketing and sales tech stacks. Key capabilities: - Data harmonization — unified sales, media, and marketing data in one clean, continuously updated source - Marketing effectiveness planning — MMM-informed scenario planning, spend reallocation, and what-if analysis - Market & consumer insights — automated, AI-powered brand, market, and consumer intelligence reporting - Automated dashboards & reporting — reports that run themselves, aligned to management reporting cadences - Predictive analytics — forecasting that factors in seasonality, trends, and market conditions - Budget optimization — real-time spend decisions connected to modeling outputs - Transparent architecture — no black box; full visibility and control over data, insights, and planning **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **How Do G2 Users Rate PulseQED?** - **Data Collection:** 8.3/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 9.2/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.2/10 (Category avg: 8.8/10) **Who Is the Company Behind PulseQED?** - **Seller:** [ScanmarQED](https://www.g2.com/sellers/scanmarqed) - **Year Founded:** 1995 - **HQ Location:** Houten, Utrecht - **Twitter:** @ScanmarQED (37 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/scanmarqed/ (52 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are Recent G2 Reviews of PulseQED? **"[Brand2go](https://www.g2.com/survey_responses/pulseqed-review-9318477)"** **Rating:** 5.0/5.0 stars *— Aksheta S.* [Read full review](https://www.g2.com/survey_responses/pulseqed-review-9318477) --- **"[It's a accurate insight into your brand performance](https://www.g2.com/survey_responses/pulseqed-review-9308118)"** **Rating:** 4.5/5.0 stars *— Danny S.* [Read full review](https://www.g2.com/survey_responses/pulseqed-review-9308118) --- ### 22. [Shanon](https://www.g2.com/products/shanon/reviews) A marketing automation with the No.1 market share for 7 consecutive years. It disseminates information useful for marketing. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Shanon?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Data Collection:** 10.0/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 10.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Shanon?** - **Seller:** [Shanon](https://www.g2.com/sellers/shanon) - **Year Founded:** 2000 - **HQ Location:** 港区三田3-13-16, JP - **Twitter:** @shanon_mk (3,296 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/shanon/ (68 employees on LinkedIn®) - **Ownership:** TYO: 3976 **Who Uses This Product?** - **Company Size:** 50% Enterprise, 50% Small-Business #### What Are Recent G2 Reviews of Shanon? **"[Best marketing platform](https://www.g2.com/survey_responses/shanon-review-7218084)"** **Rating:** 5.0/5.0 stars *— Dhineshkumar V.* [Read full review](https://www.g2.com/survey_responses/shanon-review-7218084) --- **"[Amazing collection of different tech suites under one umbrella](https://www.g2.com/survey_responses/shanon-review-7215565)"** **Rating:** 5.0/5.0 stars *— Nawsherwan M.* [Read full review](https://www.g2.com/survey_responses/shanon-review-7215565) --- ### 23. [Sightfull](https://www.g2.com/products/sightfull/reviews) Sightfull is the first fully automated revenue analysis and optimization solution for SaaS companies. The platform is trusted by some of the fastest-growing SaaS companies, including Wiz, OPSWAT, Vast, and Armis. Our platform, designed exclusively for business users, empowers revenue leaders with complete insight into their revenue engine, enabling the creation and optimization of an effective GTM strategy. With a few clicks, our platform aligns your revenue data, offering pre-calculated metrics and templates tailored to various business use cases (link attached below). This intuitive analysis platform delivers insights within moments, bypassing the prolonged duration of alternative solutions, and is designed for user-friendly analysis, eliminating the need for technical expertise. You can explore our templates here https://www.sightfull.com/metrics-library/ **Average Rating:** 4.8/5.0 **Total Reviews:** 3 **How Do G2 Users Rate Sightfull?** - **Data Collection:** 10.0/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 10.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Sightfull?** - **Seller:** [Sightfull](https://www.g2.com/sellers/sightfull) - **HQ Location:** Tel Aviv, IL - **LinkedIn® Page:** https://www.linkedin.com/company/sightfull (16 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Mid-Market, 33% Enterprise #### What Are Recent G2 Reviews of Sightfull? **"[Transformative Reporting Tool for Sales and Marketing Ops](https://www.g2.com/survey_responses/sightfull-review-10015141)"** **Rating:** 5.0/5.0 stars *— Brittany C.* [Read full review](https://www.g2.com/survey_responses/sightfull-review-10015141) --- **"[Amazing and extremely helpful tool for FP&A Reporting](https://www.g2.com/survey_responses/sightfull-review-9999838)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer & Network Security* [Read full review](https://www.g2.com/survey_responses/sightfull-review-9999838) --- ### 24. [Trellis](https://www.g2.com/products/gotrellis/reviews) Trellis offers an eCommerce merchandising solution that leverages historical performance data to implement and manage advertising, pricing, content, and promotions. Trellis helps brands boost advertising profitability and growth, continuously optimizes content for organic growth and conversion rates, and grows profit margins with fully automated dynamic pricing functionality. By integrating vital merchandising tactics, they deliver integrated campaign management to profitably grow on Amazon and Walmart. **Average Rating:** 4.1/5.0 **Total Reviews:** 14 **How Do G2 Users Rate Trellis?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) **Who Is the Company Behind Trellis?** - **Seller:** [Trellis](https://www.g2.com/sellers/trellis-c3456d8d-7a19-45ad-bdaf-391f0c14ecd2) - **Year Founded:** 2019 - **HQ Location:** Ottawa, CA - **Twitter:** @go_trellis (101 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/gotrellis/ (59 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 64% Small-Business, 21% Mid-Market #### What Are Recent G2 Reviews of Trellis? **"[The website is ver useful](https://www.g2.com/survey_responses/trellis-review-8204801)"** **Rating:** 5.0/5.0 stars *— Prad T.* [Read full review](https://www.g2.com/survey_responses/trellis-review-8204801) --- **"[Good advertising automation.](https://www.g2.com/survey_responses/trellis-review-8184430)"** **Rating:** 4.0/5.0 stars *— Kumar P.* [Read full review](https://www.g2.com/survey_responses/trellis-review-8184430) --- ### 25. [Uplifter all-in-one campaign analytics](https://www.g2.com/products/uplifter-all-in-one-campaign-analytics/reviews) Track all campaign traffic, get useful insights from UTMs, CIDs, Short links and QR codes you trust. Great campaigns are built on solid data – and that means rock-solid links. One small typo and you lose traffic and derail all your tracking. You lose marketing data, and with it, your competitive advantage. Don't build your next campaign on spreadsheets and best efforts. Generate dependable UTM codes based on your own taxonomy. Push clean, granular campaign data to Google Analytics or Adobe Analytics. Automatically find, flag and fix errors, and make every penny of your budget count. Key features ✔ UTM Builder \> Error-free campaign links every time ✔ URL Shortener \> Get more clicks with trusted links ✔ QR Code Generator \> Track every touchpoint ✔ Campaign Dashboards \> Get your whole team data-driven Benefits for marketing teams: ✔ Measure, understand and improve your campaigns Get your whole marketing team on one page, tracking and analysing campaigns the same way, and making brilliant decisions, fast. ✔ Track all your marketing Create and manage all your UTMs, short links and QR codes in one platform. Format data just how you want it, making campaign performance clear and easy to compare. ✔ Benchmark and improve Easily report on all your campaigns and benchmark performance globally. Allow your team to share learnings and optimise as they go – no more dependency on the analyst. Benefits for analytics teams: ✔ Take control of your campaign data Built by analysts, used by everyone. Uplifter makes it easy for your marketing team to create perfect UTM codes, short links, QR codes and campaign reports, themselves. ✔ Reports for everyone Free up time serving low-level requests by giving marketers self-serve campaign reports. Stitch together data from onsite analytics, ad servers, email marketing and CRM, with our simple, one-click integrations. Count actual clickthroughs without using cookies and get the truth about ad performance. Benefits for agencies: ✔ Grow your accounts Build trust, identify opportunity and prove marketing ROI with campaign analytics. ✔ Help clients see your value sales were the result of campaigns. Many clients struggle to grasp the true value you bring to their marketing. They look in Google Analytics and can’t see that those sales were the result of your campaigns. There’s a disconnect in the data. Their UTM taxonomies and processes don’t align with yours, or with those of their other agencies. This makes reporting very difficult and attribution almost impossible. Lots of challenging questions, lots of time explaining why the numbers don’t add up, lots of confused faces… Uplifter solves these issues by getting everyone using the same UTM taxonomy, the same campaign process and the same reporting view for all marketing activity. **Average Rating:** 4.8/5.0 **Total Reviews:** 3 **How Do G2 Users Rate Uplifter all-in-one campaign analytics?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) **Who Is the Company Behind Uplifter all-in-one campaign analytics?** - **Seller:** [Uplifter (UK LTD)](https://www.g2.com/sellers/uplifter-uk-ltd) - **Year Founded:** 2019 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/uplifter-ai/?originalSubdomain=uk (7 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Small-Business, 33% Enterprise #### What Are Uplifter all-in-one campaign analytics's Pros and Cons? **Pros:** - Marketing Campaigns (1 reviews) - Options Variety (1 reviews) - Team Collaboration (1 reviews) - Tracking (1 reviews) ### What Do G2 Reviewers Say About Uplifter all-in-one campaign analytics? *AI-generated summary from verified user reviews* **Pros:** - Users find Uplifter's **all-in-one campaign management** to be a fantastic tool for streamlined tracking and organization. - Users love the **options variety** with Uplifter, making campaign management streamlined and efficient in one platform. - Users value the **team collaboration** features of Uplifter, enhancing their campaign management experience seamlessly. - Users find the **tracking functionality** of Uplifter invaluable for seamless campaign management and organization. #### What Are Recent G2 Reviews of Uplifter all-in-one campaign analytics? **"[Intuitive tool and a very helpful team](https://www.g2.com/survey_responses/uplifter-all-in-one-campaign-analytics-review-7375328)"** **Rating:** 5.0/5.0 stars *— Kateryna B.* [Read full review](https://www.g2.com/survey_responses/uplifter-all-in-one-campaign-analytics-review-7375328) --- **"[Cleaner UTM Tracking Without the Spreadsheet Mess](https://www.g2.com/survey_responses/uplifter-all-in-one-campaign-analytics-review-13036213)"** **Rating:** 5.0/5.0 stars *— Raisul I.* [Read full review](https://www.g2.com/survey_responses/uplifter-all-in-one-campaign-analytics-review-13036213) --- ## What Is Marketing Analytics Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to Marketing Analytics Software? - [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) - [Attribution Software](https://www.g2.com/categories/attribution) --- ## How Do You Choose the Right Marketing Analytics Software? ### What You Should Know About Marketing Analytics Software ### What is Marketing Analytics Software? Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time. Marketing metrics and marketing analytics are completely different, and it’s important to note the distinction. Marketers are inundated with metrics, or data points, that they can use to dictate marketing activities and boost customer satisfaction. However, without analytics, marketers won’t be able to take that next step. Marketing analytics puts those metrics into context, turning them into actionable insights and helping drive revenue. As marketing teams move faster, they increasingly want marketing analytics software with real-time ROI tracking and no SQL required to get that context, rather than waiting on a data team to translate raw numbers into insight. Based on G2 reviews, marketers most often evaluate these platforms by comparing how quickly they surface ROI, how current the data is, and how much technical skill is needed to get value out of them. #### What Types of Marketing Analytics Software Exist? While the overall goal of a marketing analytics platform is to help marketers measure and optimize marketing performance, the methods and tools used to accomplish this goal can vary from product to product. Selecting the optimal software for a business is a matter of finding a product that integrates well with their existing technology stack. [**Standalone solutions**](https://www.g2.com/categories/marketing-analytics/f/standalone) Standalone marketing analytics tools connect to multiple data sources and marketing channels to measure campaign performance. These products typically integrate with [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). Standalone platforms collect and consolidate marketing campaign data from these disparate sources, enabling marketers to analyze campaign performance across channels and audiences. While standalone products may include tools for optimizing digital ads, they do not provide built-in capabilities for executing omnichannel marketing campaigns. [**All-in-one marketing suites**](https://www.g2.com/categories/marketing-analytics/f/all-in-one-marketing-suite) All-in-one marketing suites help marketers plan, execute, and measure cross-channel marketing campaigns. In addition to marketing analytics, these end-to-end solutions provide features for implementing marketing campaigns through email, social media, display ads, landing pages, and more. All-in-one marketing suites can include marketing automation software and [account-based marketing](https://www.g2.com/categories/account-based-marketing) platforms. ### Which software is best for marketing metrics analysis? Selecting the best software for marketing metrics analysis depends on your business size, specific needs, and the features that you want to achieve your goals. Here are some of G2's top contenders, each excelling in different areas: - [HubSpot Analytics](https://www.g2.com/products/hubspot-marketing-hub/reviews): Best for inbound marketing analytics, lead tracking, and email campaign performance. - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews): Best for client reporting across multiple channels. - [Supermetrics](https://www.g2.com/products/supermetrics/reviews): Best for data integration across 150+ platforms and trusted by major brands. ### What are the Common Features of Marketing Analytics Software? To bolster accountability and help marketers seize more control over their company's strategic revenue generation goals, marketers need to have the ability to measure the performance of their entire marketing funnel. Below are some marketing analytics software features that help leverage marketing data to drive actionable results. **Data collection:** Before analyzing data and turning it into actionable insights, marketers will need to use marketing analytics solution to collect data on all of their marketing campaigns. This type of software can collect data on the campaigns distributed across a variety of channels. This data is essential to kickstart the process of collecting insights into the customers’ and prospects’ preferences and history. **Return on investment (ROI):** Marketers have numerous metrics to potentially analyze, which can often lead to data paralysis. Marketing analytics software helps marketers make sense of all those metrics and determine the effectiveness and ROI of marketing campaigns. Marketers must not only optimize marketing strategies but also prove and improve ROI to present to executive leaders within their company. Finance teams in particular want to see this translated into numbers they recognize, net revenue impact, budget justification, clear attribution, not raw campaign metrics. According to G2 reviews, this is what separates the highest rated marketing analytics software from the rest. The ROI measurement feature within the marketing analytics tools can quantify the outcome of every marketing investment users make. **Reports and dashboards:** It’s imperative to not only analyze data but to also showcase analysis within a report to present the findings. Marketing analytics software help generate visualizations and reports for the entire marketing funnel from acquisition to close. These reports and custom dashboards gather closed-loop reporting on all marketing initiatives. Within some reporting features, users can drill down into specific data points or filter by certain criteria to uncover trends and take action for future campaigns. Marketing analytics software enable marketers to track all of this data in one place to easily analyze and share with the rest of their team and company. Finally, this feature will empower marketers to make accurate forecasting decisions for their future marketing goals and strategies. **Attribution reports:** Attribution reporting helps analyze touchpoints or marketing channels that should receive credit for a conversion. There are various attribution models that marketing analytics software can provide, including last interaction attribution, first click attribution, and multi-touch attribution models that consist of linear attribution, time decay attribution, and position-based attribution. The last interaction attribution model gives credit to the last traffic source that resulted in the conversion of a consumer. First click attribution models are the opposite of that, wherein it gives all the credit to the first channel a consumer visited. Multi-touch attribution uses weighted modeling to be able to allocate credit across multiple channels, campaigns, and touchpoints. Linear attribution is a form of multi-touch attribution that distributes credit evenly across every touchpoint in the buyer journey. Time decay attribution gives more credit to the touchpoints closest to the buyer’s conversion and less credit to the prior touchpoint. Finally, position-based attribution gives credit to two key touchpoints: the first touch that gets the visitor in the door and the last touch when a lead converts. These two touches get 40% of the credit and the remaining touchpoints equally split the remaining 20%. The most trusted B2B marketing analytics software, according to G2 user reviews, tends to stand out specifically for multi-touch attribution rather than last-click models, since B2B buying decisions usually involve several touchpoints over a longer timeline than a typical consumer purchase. Reviewers in B2B roles consistently bring up CRM integration and pipeline visibility as the features they evaluate most closely, more than overall star ratings, which run roughly in line with the category average. **Multichannel tracking:** To be able to paint a complete picture around marketing campaign effectiveness, it’s important to gather and analyze data across a variety of marketing channels. Multi-channel campaign data from the best marketing analytics software helps collect marketing performance across numerous channels, such as email, social media, SMS, display ads, search engine marketing, and landing pages, to allow marketers to deliver targeted and timely marketing content to their intended audience. ### What are the Benefits of Marketing Analytics Software? Businesses of all sizes and across all industries can benefit from marketing analytics software because it empowers them to make better decisions about digital marketing strategies. Executive leadership teams expect a story behind metrics, or reasoning to back up marketing decisions. Marketing analytics tools enable a business to measure their key performance indicators (KPIs) and provide the reasoning to back up marketing choices. This results in a better understanding of what channels to use and why, along with effective resource allocation. **Actionable insights:** Marketing analytics software empowers marketers to make informed, proactive decisions around their marketing strategy. Actionable insights infer strategic and tactical next steps, which will allow users to set marketing goals before they even start collecting any data. That can directly tie back to their business objectives to prove ROI. Actionable insights answer questions such as: - What is the marketing channel that should be focused on? - What content is resonating well with the target audience? - How should a business prioritize their marketing budget next year? **Real-time insights:** An enormous benefit that comes from marketing analytics is the ability to take in-the-moment data on how customers or prospects are interacting with their brand and make decisions in real time. Real-time data has completely changed how marketers interact with their consumers, as they can immediately target a consumer’s preferences based on their current interactions and conversations. Marketing analytics software allows companies to leverage real-time data, enabling them to then adjust marketing strategy and demonstrate expertise in a specific area or topic. Some marketing analytics products incorporate machine learning to gain even deeper insights from data in real time. Based on G2 reviews, the ability to see ROI and campaign performance without writing SQL or relying on a data analyst is a meaningful draw for marketing teams, particularly smaller or leaner ones. Reviewers frequently describe this as the difference between a tool that just works for non-technical marketers and one that requires engineering support to get real value out of, with several specifically calling out being able to build reports or pull live data without any coding involved. ### Who Uses Marketing Analytics Software? Unsurprisingly, marketers find the greatest benefit from using marketing analytics tools. A company’s entire marketing team must take a holistic view of their marketing analytics, as it will drive decisions that impact the overall marketing strategy within a business. Social media marketers and digital marketers are two main roles that examine marketing analytics, although other specialized marketers would also benefit from marketing analytics software to optimize their campaigns, including field marketers, event marketers, marketing generalists, etc. Marketing analytics software helps any marketer address three essential areas of marketing performance management: optimization, attribution, and justification. For small or new businesses that may not have the resources to hire an in-house marketing team, a marketing agency would also be able to use marketing analytics software to align with a company’s goals. Marketing agencies can leverage marketing analytics tools to inform a business on where their marketing dollars would be best used, as well as present an ROI analysis for any campaigns deployed by the agency. ### What are some popular marketing analytics platforms for businesses? Whether your company is a [small business](https://www.g2.com/categories/marketing-analytics/small-business) or an [enterprise](https://www.g2.com/categories/marketing-analytics/enterprise), these are some popular marketing analytics platforms that are versatile for all businesses: - [Google Analytics (GA4)](https://www.g2.com/products/google-analytics/reviews): Features website traffic analysis, user behavior, and conversion tracking. Fit for all business sizes. - [Mixpanel](https://www.g2.com/products/mixpanel/reviews): Focuses on product and user behavior analytics. Powerful tool for product-led strategies at any scale. - [Semrush:](https://www.g2.com/products/semrush/reviews) Used for domain comparisons, keyword research, competitor ad analysis, and historical data access. Fit for SMBs up to enterprise-level companies. ### What are the Alternatives to Marketing Analytics Software? Alternatives to marketing analytics software can replace this type of software, either partially or completely: [Analytics platforms](https://www.g2.com/categories/analytics-platforms) **:** Analytics platforms, also known as business intelligence (BI) platforms, help businesses assemble, manage, and analyze business data to uncover actionable insights. While analytics platforms can be used to analyze digital marketing data, these products often provide a much more robust set of features for modeling, blending, and discovering large datasets. Analytics platforms are typically used by data analysts or business analysts, while marketing analytics software is designed to be easier for marketing professionals to use. [Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software, also known as web analytics software, tracks website visitors, measures web traffic, and helps determine how visitors are finding and interacting with websites and landing pages. This type of software also aims to optimize customer experiences and does so by measuring and analyzing metrics like web sessions, unique visitors, user entry, and exit pages. Marketers can use digital analytics software to track clicks and conversion rates on performance marketing campaigns. #### Software Related to Marketing Analytics Software Related solutions that can be used together with marketing analytics software include: [Customer journey analytics](https://www.g2.com/categories/customer-journey-analytics) **:** Marketing analytics is an important part of understanding and improving the customer journey. Customer journey analytics software takes this a step further by enabling marketers to visualize customer behavior across channels and optimize future customer interactions. These products combine customer data with marketing insights to create a 360-degree view of customers and the customer journey. [Social media analytics software](https://www.g2.com/categories/social-media-analytics) **:** This type of software, like marketing analytics, helps companies gain a better understanding of consumers’ desires and responsiveness but gathers and reports on data solely related to social media accounts. Social media analytics software can help track how people engage with the content users post on social media in terms of likes, comments, and shares. [SEO software](https://www.g2.com/categories/seo) **:** Search engine optimization (SEO) software offers a variety of tools to help businesses improve their rankings in search engines. Some marketing analytics products may include features of SEO software like rank tracking. [Content analytics software](https://www.g2.com/categories/content-analytics) **:** Any visitor interactions with their published content, including blogs, articles, on-demand webinars, etc., can be measured and interpreted to help gain visibility to drive future content marketing strategies. Metrics measured by content analytics software include page views and shares, outbound clicks, search rankings, and average time spent on individual posts. Additionally, content analytics software can help users stay on top of the most recent and popular content published by their competitors. [Attribution software](https://www.g2.com/categories/attribution) **:** Marketing attribution reports are available within some marketing analytics software. Similarly, attribution software can be used by companies to help determine how actions, events, or touchpoints throughout the customer lifecycle contribute to the success of marketing efforts. This type of software commonly integrates with software solutions used by sales, marketing, or public relations departments, like CRM, marketing automation, email marketing, email tracking, demand generation, or sales analytics tools. ### Challenges with Marketing Analytics Software Implementing a new software solution can come with its own set of challenges, and marketing analytics software is no exception. Before purchasing a product, it’s imperative to be aware of the potential issues that may arise and how to address them. **Data volume and accuracy:** Even with marketing analytics tools, if the metrics users are analyzing aren’t accurate, they won’t gain valuable insights. If businesses use third-party data, they run the risk of gathering inaccurate data since they won’t have a direct relationship with those users. Additionally, with so many channels, activities, and methods of gathering data, the sheer quantity of data can be overwhelming. As digital marketing continues to grow, marketers are producing more data than ever before. Marketing analytics software helps marketers analyze large amounts of data from social media platforms, email marketing, website analytics, and CRM systems, to name a few. Based on G2 reviews, the most reliable marketing analytics software gets described by growth marketing teams in concrete terms: data they don't have to second-guess, numbers that hold up the same way every time they pull a report. For teams running constant experiments and fast iteration cycles, that consistency is what lets them act on the data instead of stopping to verify it first. **Privacy concerns:** More often than not, anything related to data is going to bring with it privacy concerns. Consumers are warier now about how their personal data is being collected and used. Marketing analytics tools collect data on everyone in their marketing funnel, from first interaction to conversion, and throughout those touchpoints, marketers can gain an abundance of metrics that will provide competitive advantages. It’s important to stay abreast of new data privacy laws and restrictions and how they can impact marketing analytics. ### How to Buy Marketing Analytics Software #### Requirements Gathering (RFI/RFP) for Marketing Analytics Software Whether a company is purchasing marketing analytics software for the first time or looking to replace their current system, G2.com can assist them with the selection process. First, buyers should evaluate the need for marketing analytics software and determine what functionality will be most useful for the business. For example: - What are their business’ goals in purchasing a marketing analytics product? - What are the marketing channels they want to track now and in the future? - Does the product need to integrate with any other software? - What analytics features, if any, are already available in their current marketing technology stack? - What is their budget? #### Compare Marketing Analytics Software Products **Create a long list** Based on the list of requirements, buyers should create a long list of no more than 10 products that appear to meet the business needs. Consulting online review sites is a great way to start the long list. G2’s marketing analytics software category can help buyers find the highest rated or most popular products based on reviews from verified customers. **Create a short list** After creating a long list, buyers should narrow down their selections by eliminating the products that won’t meet their business needs. Pricing, integrations, and customer support may be factors that contribute to a product’s suitability. **Conduct demos** Once a short list of about three to five products is ready, companies should begin reaching out to vendors to schedule demos. Demos allow buyers to take a closer look at each product’s functionality and ease of use. This may also be the first opportunity to glimpse each vendor’s onboarding style and service levels. #### Selection of Marketing Analytics Software **Choose a selection team** When it comes to purchasing a marketing analytics solution, the selection team should primarily consist of executives, managers, and individual contributors in the marketing department. The selection team should also consist of a project manager to coordinate efforts and ensure the process runs smoothly.  **Negotiation** Before signing a contract, buyers should make sure to negotiate for the best price and ask about any discounts for which their business may qualify. This is also the time to discuss implementation and onboarding services and payment plans. **Final decision** In the days and months after signing the contract, buyers should monitor the company’s progress with the new marketing analytics product. Is the product working as intended? Have employees fully adopted the product’s features? Will the product scale with the company’s growth? If the answer to any of these questions is “no,” the buyer should consider raising the concerns with the vendor. If they are unable to resolve these issues, it may be time to look for alternatives. ### Marketing Analytics Software Trends **AI-powered optimization** As artificial intelligence (AI) becomes more widely available and less costly to implement, many marketing analytics vendors are enhancing their products with AI optimization. By incorporating [machine learning](https://learn.g2.com/machine-learning) into marketing analytics, these AI-powered products enable marketers to process vast amounts of data and make predictions about marketing campaigns. Products leverage AI in different ways, such as optimizing marketing spend or adjusting bids on pay-per-click campaigns to improve ROI. ### Marketing Analytics Tools FAQs ### Most Popular FAQs #### Which Marketing Analytics Tools have the best reviews? Based on thousands of verified G2 reviews, these marketing analytics platforms consistently earn the highest ratings across real user experiences: - [Trackdesk](https://www.g2.com/products/trackdesk/reviews) — An affiliate and partnership tracking platform that gives marketing teams full visibility into partner-driven revenue, praised for its intuitive setup, reliable tracking accuracy, and strong customer support responsiveness. - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — A lead tracking and attribution platform built for marketing agencies and performance teams, consistently top-rated for its ability to connect phone calls, form fills, and chat leads back to specific campaigns and keywords. - [Evam](https://www.g2.com/products/evam/reviews) — A real-time customer journey analytics and engagement platform that enables marketers to build event-driven personalization at scale, earning high marks from enterprise reviewers for its flexibility and data processing speed. - [Clarisights](https://www.g2.com/products/clarisights/reviews) — A marketing reporting and analytics platform built for performance marketing teams, recognized for unifying cross-channel data into fast, actionable dashboards without requiring SQL or engineering support. #### What are marketing analytics tools? Marketing analytics tools are software platforms that collect, organize, and interpret data from marketing campaigns, channels, and customer interactions to help teams understand what's working, what isn't, and where to invest next. At their core, they solve a fundamental visibility problem: marketing activity generates data across dozens of disconnected channels—paid search, email, social, affiliate, organic, and more—and without a dedicated analytics layer, it's impossible to see how those channels interact, which touchpoints drive conversions, and how marketing spend translates into revenue.  Modern marketing analytics tools range in scope from single-channel attribution platforms that track call or form conversions, to cross-channel data aggregators that pull from APIs and ad platforms, to full customer journey analytics engines that model multi-touch attribution and predict future behavior. The most capable platforms combine data ingestion, visualization, and AI-powered insight generation in one place—enabling marketers to move from reporting on the past to making data-driven decisions about the future. #### Which software is best for marketing metrics analysis? Marketing metrics analysis requires tools that can ingest data from multiple sources, surface the right KPIs without overwhelming users, and generate insights that inform real decisions rather than just produce reports. These platforms are consistently top-rated by marketing analysts and performance marketers on G2: - [Semrush](https://www.g2.com/products/semrush/reviews) — A comprehensive digital marketing analytics suite covering SEO, PPC, content, and competitive intelligence, widely used by marketing teams that need a unified view of organic and paid performance metrics in one platform. - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — A marketing reporting platform designed for agencies that aggregates metrics from over 80 data sources into customizable dashboards and white-labeled client reports, reducing reporting time significantly. - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform that maps every marketing touchpoint to pipeline and revenue, giving marketing teams the metrics they need to prove ROI and make confident budget allocation decisions. - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — A data connector and reporting tool that pipes marketing platform data directly into Google Sheets, Looker Studio, and BigQuery, enabling analysts to build custom metric dashboards without engineering dependency. #### What are the best tools for analyzing marketing performance? Analyzing marketing performance end-to-end—from impression to revenue—requires tools that bridge the gap between campaign execution data and business outcomes. These platforms earn the strongest marks from performance marketers and marketing ops professionals on G2: - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — An all-in-one marketing platform with built-in analytics that connects campaign performance to contact activity, pipeline influence, and revenue, making it the default performance analysis tool for teams already running HubSpot CRM. - [Singular](https://www.g2.com/products/singular/reviews) — A marketing analytics and attribution platform for mobile and multi-channel campaigns, combining cost aggregation, ROI analytics, and fraud detection to give performance marketing teams a complete view of campaign efficiency across every channel. - [CleverTap](https://www.g2.com/products/clevertap/reviews) — A customer engagement and retention analytics platform that gives mobile-first marketing teams deep behavioral insights, funnel analysis, and segmentation capabilities to optimize campaigns based on how users actually interact with products. - [CallRail](https://www.g2.com/products/callrail/reviews) — A call tracking and conversation analytics platform that closes the attribution gap for businesses where phone calls are a primary conversion, linking inbound calls back to specific campaigns, keywords, and landing pages. #### Leading marketing analytics software solutions The marketing analytics category spans a wide range of use cases—from affiliate tracking and call attribution to full customer journey modeling and AI-powered campaign optimization. These platforms represent the most broadly adopted and consistently well-reviewed solutions across the G2 category: - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — The most widely reviewed marketing analytics platform on G2, offering integrated campaign tracking, contact-level reporting, and revenue attribution built into a full marketing automation suite used by teams of all sizes. - [Semrush](https://www.g2.com/products/semrush/reviews) — A market-leading digital intelligence platform that combines SEO analytics, competitive research, paid ad analysis, and content performance tracking, making it a foundational tool for marketing teams focused on search-driven growth. - [WebEngage](https://www.g2.com/products/webengage/reviews) — A customer data and engagement analytics platform popular across Asia-Pacific markets, combining behavioral analytics, journey orchestration, and campaign performance measurement for consumer-facing digital businesses. - [GetResponse](https://www.g2.com/products/getresponse/reviews) — A marketing platform with strong analytics capabilities across email, automation, and landing pages, frequently cited by marketers for its clear performance dashboards and actionable campaign insights. ### Small Business FAQs #### What is the most affordable Marketing Analytics Tool for SMBs? Small businesses need marketing analytics that deliver real visibility into campaign performance without enterprise-level pricing or complex implementation. Based on G2 review data from companies under 200 employees, these platforms offer the strongest value for cost-conscious teams: - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — A marketing reporting platform with transparent, agency-friendly pricing that small businesses and freelance marketers use to consolidate analytics from multiple channels into a single dashboard without paying for tools they don't need. - [GetResponse](https://www.g2.com/products/getresponse/reviews) — An all-in-one marketing platform with competitive pricing that bundles email analytics, automation reporting, and campaign performance dashboards into a single subscription accessible to small business budgets. - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — A data connector tool with accessible pricing that lets small marketing teams pull analytics from Google Ads, Meta, and other platforms directly into Google Sheets or Looker Studio—without needing a dedicated analytics engineer. - [Coefficient](https://www.g2.com/products/coefficient/reviews) — A spreadsheet-native data connector that syncs marketing and CRM data directly into Google Sheets or Excel, offering an affordable analytics layer for small teams that already work in spreadsheets and don't want to invest in a dedicated BI tool. #### What is the best Marketing Analytics Tool for startups? Startups need marketing analytics that set up quickly, connect to the tools they're already using, and surface actionable insights without requiring a dedicated data team. These platforms are consistently top-rated by startup and early-stage company reviewers on G2: - [Trackdesk](https://www.g2.com/products/trackdesk/reviews) — A fast-deploying affiliate and partnership tracking platform built for startups launching partner programs, with no setup complexity and clear revenue attribution that lets early-stage marketing teams prove channel ROI from day one. - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — A lead tracking and attribution platform that startup marketing teams use to close the gap between ad spend and actual leads, connecting campaigns to real conversions across calls, forms, and chat without requiring engineering work. - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform designed for growth-stage SaaS teams that need to understand which marketing activities are actually driving pipeline, with integrations to HubSpot, Salesforce, and ad platforms that startups commonly use. - [Detrics](https://www.g2.com/products/detrics/reviews) — A marketing analytics platform that aggregates data from all major advertising and analytics platforms into a unified dashboard, helping startup marketing teams eliminate manual reporting and focus on performance optimization. #### Which Marketing Analytics Tool is the most user-friendly for startups? Ease of use is critical for startup teams where the person doing analytics is often also running campaigns—there's no room for tools that require deep technical expertise or lengthy onboarding. These platforms earn the highest ease-of-use scores from startup-stage reviewers on G2: - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — Startup reviewers consistently highlight WhatConverts for its intuitive setup and clean reporting interface, noting that non-technical marketers can get meaningful attribution insights running within hours of connecting their ad accounts. - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — A reporting platform praised by small teams for its drag-and-drop dashboard builder and pre-built integrations that make building a full marketing analytics view accessible to users without a data or analytics background. - [Swydo](https://www.g2.com/products/swydo/reviews) — A marketing reporting tool designed around simplicity, with automated report templates and clean visualizations that startup marketers cite for making cross-channel performance reporting fast and easy to share with stakeholders. - [Coefficient](https://www.g2.com/products/coefficient/reviews) — A Google Sheets and Excel-native analytics connector that startup teams find immediately intuitive because it works inside a tool they already know, syncing live marketing data without requiring a new platform to learn. #### What is the best marketing analytics tool for eCommerce businesses? eCommerce marketing teams need analytics that connect ad spend to actual purchase behavior—tracking attribution across paid social, search, email, and affiliates while accounting for the complexity of multi-session purchase journeys. Explore purpose-built options on G2's[marketing analytics tools for small businesses](https://www.g2.com/categories/marketing-analytics/small-business) page. These platforms earn the highest marks from eCommerce marketers on G2: - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — An email and SMS marketing platform with deep eCommerce analytics built in, connecting campaign performance directly to product revenue, customer lifetime value, and purchase behavior data from Shopify, WooCommerce, and other platforms. - [Singular](https://www.g2.com/products/singular/reviews) — A cross-channel attribution and ROI analytics platform popular with eCommerce and mobile-first brands for its ability to unify paid performance data across every channel and surface true cost-per-acquisition at a granular level. - [Chargeflow](https://www.g2.com/products/chargeflow/reviews) — An AI-powered chargeback automation and analytics platform used by eCommerce businesses to track dispute patterns, identify fraud trends, and recover lost revenue from chargebacks without manual intervention. - [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — A behavioral analytics platform that gives eCommerce teams heatmaps, session recordings, and funnel analytics to understand how visitors interact with product pages and identify friction points that are costing conversions. #### What marketing analytics tools are best for marketing agencies? Marketing agencies need analytics platforms that handle multi-client reporting efficiently, white-label client-facing dashboards, and connect to the wide variety of ad platforms and CRM tools their clients use—without requiring a dedicated data engineer for each account. Explore top-rated options on G2's[small business marketing analytics tools](https://www.g2.com/categories/marketing-analytics/small-business) page: - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — The most widely adopted marketing reporting platform for agencies on G2, offering 80+ integrations, white-labeled dashboards, and automated client report delivery that agencies use to cut monthly reporting time while maintaining a professional client experience. - [Swydo](https://www.g2.com/products/swydo/reviews) — A marketing reporting tool built specifically for agency workflows, with automated report scheduling, customizable templates, and multi-client data management that lets account managers produce consistent, on-brand reports at scale. - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — A data connector that agency analysts use to pull client marketing data directly into Google Sheets and Looker Studio, enabling fully custom reporting without paying for a full BI platform for every client account. - [Adreil](https://www.g2.com/products/adriel/reviews) — A creative analytics and ad performance platform that agencies use to monitor campaign performance across all client accounts in a unified workspace, with AI-powered anomaly detection that flags underperforming creatives before they waste budget. ### Enterprise FAQs #### What is the best-rated Marketing Analytics Tool for tech enterprises? Technology companies at enterprise scale have distinct analytics requirements: complex multi-touch B2B buying journeys, long sales cycles involving multiple stakeholders, and a need to connect marketing activity directly to pipeline and revenue in a CRM. Based on G2 review data from IT and software companies at enterprise scale, these platforms earn the strongest ratings: - [HockeyStack](https://www.g2.com/products/hockeystack/reviews) — A revenue attribution and analytics platform purpose-built for B2B SaaS companies, combining multi-touch attribution, account-level journey mapping, and pipeline influence reporting that tech enterprise marketing teams use to justify spend and optimize go-to-market strategy. - [RevSure](https://www.g2.com/products/revsure/reviews) — An AI-powered pipeline analytics and marketing attribution platform that tech enterprise revenue teams use to predict pipeline health, understand funnel conversion rates, and attribute marketing influence on deals at every stage. - [CaliberMind](https://www.g2.com/products/calibermind/reviews) — A B2B marketing analytics platform that unifies data from CRM, MAP, and ad platforms to deliver account-based attribution, funnel analytics, and marketing-to-revenue reporting for enterprise demand generation teams. - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform that tech enterprise marketing teams use to model multi-touch attribution across complex buying journeys, connecting every digital touchpoint to closed revenue in a way that finance and leadership can trust. #### What is the most reliable Marketing Analytics Tool for enterprises? Enterprise reliability in marketing analytics means consistent data accuracy, stable API connections to major ad platforms and CRM systems, and reporting that finance and executive teams can depend on for budget decisions. These platforms earn the strongest trust signals from large enterprise reviewers for data integrity and platform stability: - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — The most broadly deployed enterprise marketing analytics platform on G2, with a track record of stable performance at scale, consistent reporting across marketing, sales, and service data, and enterprise-grade security that large organizations require. - [Adobe Customer Journey Analytics](https://www.g2.com/products/adobe-customer-journey-analytics/reviews) — An enterprise analytics platform within the Adobe Experience Cloud that processes customer data at massive scale across online and offline touchpoints, trusted by large enterprises for its data governance capabilities and integration with the broader Adobe ecosystem. - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — Salesforce's enterprise marketing analytics and automation platform, relied upon by large organizations for its deep CRM integration, robust data management capabilities, and long-term enterprise support commitments. - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — An enterprise customer engagement and marketing analytics platform backed by SAP's infrastructure, used by large consumer brands for reliable campaign orchestration, performance measurement, and customer lifecycle analytics at scale. #### What is the best-reviewed Marketing Analytics Tool for enterprise app integration? Integration breadth and reliability determine whether a marketing analytics platform can serve as a genuine source of truth for enterprise marketing teams running complex stacks of ad platforms, CRM tools, data warehouses, and marketing automation systems. These platforms are most frequently cited by enterprise reviewers for their integration capabilities: - [Clarisights](https://www.g2.com/products/clarisights/reviews) — A performance marketing analytics platform with 100+ pre-built data connectors that enterprise reviewers consistently highlight for fast, reliable integration with paid media platforms, CRM systems, and data warehouses, enabling cross-channel performance views without engineering overhead. - [Singular](https://www.g2.com/products/singular/reviews) — A marketing analytics and attribution platform with an extensive integration library spanning mobile measurement partners, ad networks, and analytics tools, praised by enterprise mobile and performance marketing teams for its connector reliability and data completeness. - [MoEngage](https://www.g2.com/products/moengage/reviews) — A customer engagement and analytics platform with broad native integrations to CDPs, data warehouses, mobile SDKs, and communication channels, used by enterprise consumer brands to unify engagement data across every customer touchpoint. - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — An account-based marketing analytics platform with deep Salesforce, LinkedIn, and intent data integrations, used by enterprise B2B marketing teams to connect account-level engagement signals to pipeline and revenue data across their go-to-market stack. #### What is the best marketing analytics tool for enterprise B2B revenue attribution? B2B revenue attribution is one of the hardest problems in enterprise marketing analytics—long sales cycles, multiple stakeholders, and touchpoints spread across months make it nearly impossible to assign credit accurately without a purpose-built platform. Explore how top platforms compare on G2's[enterprise marketing analytics tools](https://www.g2.com/categories/marketing-analytics/enterprise) page. These platforms are most highly rated by enterprise B2B marketing and revenue operations teams: - [HockeyStack](https://www.g2.com/products/hockeystack/reviews) — A revenue attribution platform that enterprise B2B marketing teams use to model the full account journey from first touch to closed-won, with account-level analytics that connect every marketing touchpoint to pipeline influence and revenue in a way that aligns with how sales and finance think about growth. - [RevSure](https://www.g2.com/products/revsure/reviews) — An AI-powered pipeline and attribution analytics platform that enterprise marketing and RevOps teams use to predict funnel outcomes, understand conversion rates by segment and channel, and attribute marketing's contribution to revenue with statistical rigor. - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform that enterprise teams use to move beyond last-touch and first-touch attribution models, offering data-driven and time-decay attribution across the full buying journey with direct CRM integration for revenue validation. - [CaliberMind](https://www.g2.com/products/calibermind/reviews) — A marketing analytics platform that enterprise demand generation and RevOps teams use to understand the true influence of marketing programs on pipeline, with flexible attribution models and account-based reporting that map to enterprise GTM structures. #### How do enterprise marketing teams use analytics to prove ROI to the C-suite? Proving marketing ROI to executive leadership requires more than campaign-level metrics—it demands a clear, credible link between marketing spend and business outcomes such as pipeline, revenue, and customer acquisition cost. The most effective enterprise marketing teams build this case using platforms that connect marketing data directly to CRM and financial systems, model multi-touch attribution across long B2B buying cycles, and surface insights in formats that resonate with CFOs and CEOs rather than just marketing directors.  Platforms like[](https://www.g2.com/products/hubspot-marketing-hub/reviews)[HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews),[](https://www.g2.com/products/clarisights/reviews)[Clarisights](https://www.g2.com/products/clarisights/reviews), and[](https://www.g2.com/products/demandbase-one/reviews)[Demandbase One](https://www.g2.com/products/demandbase-one/reviews) are frequently cited by enterprise reviewers for enabling exactly this kind of executive-ready reporting—moving marketing analytics from a channel optimization tool to a strategic business intelligence asset. For a structured comparison of enterprise-tier options, G2's[enterprise marketing analytics tools](https://www.g2.com/categories/marketing-analytics/enterprise) page provides side-by-side ratings across integration, reliability, and analytics depth. Last updated on April 23, 2026 --- ## What Are the Most Common Questions About Marketing Analytics Software? *AI-generated · Last updated: April 27, 2026* ### Top analytics tools for marketing strategy Based on G2 reviews, several products stand out for centralizing marketing data and turning it into actionable reporting. - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — all-in-one campaigns and reporting. - [Hurree](https://www.g2.com/products/hurree/reviews) — unified dashboards with AI insights. - [CallRail](https://www.g2.com/products/callrail/reviews) — call attribution and channel tracking. - [Semrush](https://www.g2.com/products/semrush/reviews) — keyword research and visibility analysis. ### Popular marketing analytics platforms for businesses Based on G2 reviews, businesses often favor platforms that unify reporting, automate recurring analysis, and surface clearer performance trends. - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — centralized marketing and CRM visibility. - [CallRail](https://www.g2.com/products/callrail/reviews) — inbound call and lead attribution. - [Hurree](https://www.g2.com/products/hurree/reviews) — dashboard-driven KPI monitoring. - [Trackdesk](https://www.g2.com/products/trackdesk/reviews) — partner and conversion reporting. ### What are the best tools for analyzing marketing performance Based on G2 reviews, the strongest options are the ones that make performance easier to track across campaigns, channels, and customer touchpoints. - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — campaign analytics and lead tracking. - [CallRail](https://www.g2.com/products/callrail/reviews) — source-level call performance visibility. - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — lead attribution with call and form tracking. - [Hurree](https://www.g2.com/products/hurree/reviews) — centralized reports and KPI views. ### What are the most important features in marketing analytics tools According to verified users, the most valued features are centralized dashboards, automated reporting, attribution tracking, audience or lead visibility, and integrations that pull data from multiple systems into one place. Reviewers repeatedly mention the need to connect ad platforms, CRM data, website activity, and campaign results without relying on manual exports. Buyers also care about easy setup, clear visual reporting, and the ability to spot which channels, campaigns, or touchpoints are actually driving engagement or revenue. Across recent reviews, tools that help teams monitor performance in real time, segment data cleanly, and share consistent insights across marketing and sales are seen as the most useful. ### How do teams use marketing analytics for attribution G2 reviewers mention using marketing analytics to connect channels, campaigns, calls, forms, and web activity back to leads, pipeline, or revenue outcomes. In recent reviews, teams describe using attribution views to see which ads, keywords, content, or touchpoints influenced conversions instead of relying on last-click reporting alone. Many also use these tools to compare paid and organic performance, identify underperforming campaigns, and improve budget allocation. Another common use case is aligning marketing and sales with a shared view of customer journeys, so handoffs and reporting are based on the same data. For many users, attribution is most helpful when it reduces guesswork and makes performance decisions faster.