That I can easily analyze my website data using chat interface. No deep expertise needed in understanding technicalities.

This is a low cost and low risk investment that can make an immediate impact in providing answers to complex questions that are hidden within your data

’ve been staring at analytics dashboards for years without really getting anything useful out of them. Backona changed that – I can just ask questions in plain English and get clear, actionable answers with visuals. It feels like having a data analyst on call, but without the complexity. For the first time, I’m actually using my analytics to make decisions, not just to collect numbers. Implementation is really straight forward. Customer support is brilliant.