Zoho Marketing Plus Reviews & Product Details

Zoho Marketing Plus is a unified marketing platform built to help marketing teams collaborate better, create faster, and execute campaigns across every channel from one place. Marketing teams can run email, social media, SMS, webinars, surveys, landing pages, and online/offline events—all, in a unified workspace. With a real-time, unified dashboard, Zoho Marketing Plus helps you measure true marketing ROI, track budgets and expenses, and optimize performance across every campaign. This ensures your customers get a consistent, delightful brand experience while your marketing team works more efficiently with less chaos. Key Capabilities • Brand & Team Management Manage multiple brands, set user roles (admin, marketer, or custom), add team members, collaborate through comments, share feedback, and keep everyone aligned. • Contacts Management Store and manage customer data—including preferences, interactions, and activity history—to deliver personalized and targeted marketing experiences. • Campaign & Project Management Plan campaigns, break work into tasks, assign ownership using Kanban boards, and track progress end-to-end for faster execution. • Budget & Expense Management Allocate marketing budgets, track spending for every project and activity, and analyze cost-to-return effectiveness with built-in charts. • Marketing Collateral Management Create, organize, and manage all brand assets—documents, videos, product images, creatives, and more—in one centralized library. • Omnichannel Campaign Execution Launch and manage campaigns across email, social media, surveys, webinars, events, SMS, and even record offline media activities like billboards and print ads. • Website Optimization Make data-driven improvements to your website, optimize user journeys, and deliver personalized experiences to every visitor. • Marketing Automation Use ready-made workflows and journey templates to automate campaigns and deliver personalization at scale across multiple touchpoints. • Unified Analytics & ROI Tracking Get a single source of truth for your marketing performance. Track KPIs, compare campaigns, and measure ROI with consolidated visual dashboards.

Seller

Zoho

Discussions

Zoho Marketing Plus Community

Languages Supported

German, English, French, Italian, Japanese, Portuguese, Russian, Spanish, Turkish, Chinese (Simplified)

Overview by

Kaviya GS

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User Insights

Average based on 14 real user reviews.

G2 reviews are authentic and verified.

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Vishwjeet S.

Software Engineer

Computer Software

Mid-Market (51-1000 emp.)

12/20/2024

"Comprehensive Marketing Tool with Great Features"

5/5

What do you like best about Zoho Marketing Plus?

Zoho Marketing Plus is very interesting interface. It is easy to use even for beginners, even implementation process is also very smooth. Also the customer support is very responsive and helpful. I'm using this platform on daily basis due to its ability to simplify the incidants. It also offer features like automation and analytics, which make it a comprehensive marketing solution. And the integration with other Zoho apps and third-party tools helps in smooth workflows. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Plus?

It looks little hard for the beginers like the understanding of the integrated applications. Zoho need to give more options to user for customizing the Reports. Review collected by and hosted on G2.com.

Akhileshwar S.

Content Writer

Small-Business (50 or fewer emp.)

Originally submitted 10/22/2024

"Zoho Marketing Plus: A Decent Tool for Emerging Marketing Campaigns"

4.5/5

What do you like best about Zoho Marketing Plus?

The best part I like about this tool is its ability to centralize various marketing efforts into one user-friendly platform. Alongside the integration is all worth here. Further I more like about this is its comprehensive analysis that help me to identify my target clients. Above the all, the pricing of the tool is also reasonable. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Plus?

One thing I got disappointed is the advanced features, it is hard for some users to understand the exact use case of those features. Besides that there are limited customisation with the existing templates. Review collected by and hosted on G2.com.

What problems is Zoho Marketing Plus solving and how is that benefiting you?

In my views, it merely solving the problem of managing different marketing channels just by grouping everything at one place. Resultingly it helps to streamline and simplify the marketing campaigns. Further it helps in improving customer engagement and ultimately enhancing team collaborations. Review collected by and hosted on G2.com.

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Asaak B.

Digital marketer

Small-Business (50 or fewer emp.)

10/17/2024

"All-in-One Marketing Tool"

5/5

What do you like best about Zoho Marketing Plus?

I really enjoyed using Zoho Marketing Plus, mainly because it integrates multiple marketing tools into one platform, simplifying campaign management. It combines email marketing, social media, analytics, automation, and more into a single dashboard. My team can easily track all performance metrics in one place without switching between different apps. It's very user-friendly, especially for beginners a must try. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Plus?

Just one thing needs to improve the customer support response time. Review collected by and hosted on G2.com.

Verified User in Computer Hardware

Small-Business (50 or fewer emp.)

11/11/2024

"Affordable and comprehensive but complex"

2.5/5

What do you like best about Zoho Marketing Plus?

First, the cost? Super affordable. My small business isn't generating crazy revenue yet so I'm not able to fork out a whole lot for marketing but this is right up my budget alley. And when I say comprehensive I mean that, this thing has features that go all the way from lead capture to engagement and conversion. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Plus?

As much as I value and appreciate all the features available I have to admit it's a bit overwhelming first feeling your way around. If you're new to this, expect a steep learning curve. Once you find your footing though? It's easy as Review collected by and hosted on G2.com.

Prajwal S.

Digital Marketing Executive

E-Learning

Mid-Market (51-1000 emp.)

12/3/2024

"Very Good Product and Best Support by Zoho"

5/5

What do you like best about Zoho Marketing Plus?

Integrates multiple marketing tools

Simplifies campaign management

Provides detailed analytics

Offers automation features

Enhances team collaboration Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Plus?

Steep learning curve for beginners

Limited customization in some features

Occasional integration issues

Pricing can be high for small businesses

Mobile app functionality is restricted Review collected by and hosted on G2.com.

Satyam S.

Sales Manager

Enterprise (> 1000 emp.)

5/30/2024

"Zoho Is Awesome"

4/5

What do you like best about Zoho Marketing Plus?

Transitioning in b2b role for b2c role was a nightmare at the beginning, instead of relying on cold calling my job now required to generate leads, sort them out and Target prospects depending where the ground team is in use.

It was tough to get a hang of it at the beginning but Zoho's interface really helped me in running campaign reaching out to prospects, focusing on clients who showed even a slight interest, best part was that I could automate many tasks such as posts, at what time the email would be send as it makes the difference where your email is landed when prospects open their inbox.

Few additional features that I Loved was it's collaborative nature, seamless integration with other crms we use, can run multiple campaigns and to create a report. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Plus?

I think the biggest drawback I mentioned was the learning curve and also uploading data from our previous marketing software was a hassle. Review collected by and hosted on G2.com.

Brenda D.

Corp. Administrative Coordinator

Mid-Market (51-1000 emp.)

11/7/2024

"Good product for managing licenses and permits."

4.5/5

What do you like best about Zoho Marketing Plus?

The thing I liked best is that all notifications are sent directly to the applicants and nothing is missed. It is also easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Plus?

it takes a bit long to login. Id prefer one page login instead of going through 2 or 3 different pages. Review collected by and hosted on G2.com.

Kalavati S.

Senior Delivery Manager

Mid-Market (51-1000 emp.)

10/17/2024

"Great Product for Marketing"

4/5

What do you like best about Zoho Marketing Plus?

Zoho is a great marketing system which organizes all leads and provides great insights from start to finish. It helped me seamlessly create campaigns and socialize on different platforms. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Plus?

Sometimes I felt slow progress and integration with third-party systems is challenging. Review collected by and hosted on G2.com.

Nabil Adel A.

Chief Engineer

Computer Networking

Small-Business (50 or fewer emp.)

10/24/2024

Business partner of the seller or seller's competitor, not included in G2 scores.

"With a friend in Egypt it was a very enjoyable experience"

5/5

What do you like best about Zoho Marketing Plus?

Marketing effectiveness and more. From planning to successful execution: Manage your marketing efforts from one platform. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Plus?

I have been using it for about a year now and have had no problems with email. Review collected by and hosted on G2.com.