Best Marketing Analytics Software for Small Business - Page 6

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 791

Category Stats (Nov 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Oviond (+10.4%) - Among all products in this category, Oviond recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 75,900+ Authentic Reviews
  • 791+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, LocaliQ, Klaviyo, AgencyAnalytics, and Trackdesk.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=localiq&focus%5B%5D=klaviyo&focus%5B%5D=agencyanalytics&focus%5B%5D=trackdesk&segment=small-business)

Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is a comprehensive marketing automation solution designed to help businesses orchestrate personalized, multi-channel campaigns and enhance customer engagement. By integrating seamlessly with other Microsoft products, it enables organizations to unify their marketing efforts, gain valuable insights, and drive meaningful interactions with their audience. Key Features and Functionality: - Personalized Customer Journeys: Design and automate tailored customer experiences across various channels, including email, social media, and events, using AI-driven insights to deliver the right message at the right time. - Lead Management and Scoring: Identify, nurture, and prioritize leads effectively with automated lead scoring models, ensuring that sales teams focus on the most promising prospects. - Event Management: Plan, promote, and manage both virtual and in-person events seamlessly, from registration to post-event analytics, enhancing attendee engagement and tracking event success. - Integration with Microsoft Ecosystem: Leverage native integration with Microsoft Dynamics 365 Sales, Power BI, and Teams to create a unified workflow, facilitating collaboration and data sharing across departments. - Advanced Analytics and AI Insights: Utilize built-in analytics and AI capabilities to gain a 360-degree view of customer interactions, measure campaign performance, and make data-driven decisions to optimize marketing strategies. Primary Value and Solutions Provided: Dynamics 365 Marketing empowers businesses to deliver personalized and timely marketing messages, fostering stronger customer relationships and increasing conversion rates. By automating routine tasks and providing deep insights into customer behavior, it enables marketing teams to operate more efficiently and effectively. The platform's integration with the broader Microsoft ecosystem ensures a cohesive approach to customer engagement, breaking down silos between sales, marketing, and service departments. Ultimately, Dynamics 365 Marketing helps organizations enhance their marketing ROI by delivering targeted campaigns that resonate with their audience.

Average Rating: 4.2/5.0

Total Reviews: 163

How Do G2 Users Rate Dynamics 365 Marketing?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.3/10)
  • Data Collection: 8.5/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Dynamics 365 Marketing?

  • Seller: Microsoft
  • Year Founded: 1975
  • HQ Location: Redmond, Washington
  • LinkedIn® Page: www.linkedin.com
    232,750 employees on LinkedIn®
  • Ownership: MSFT
  • Phone: +1 (877) 276-2464

Who Uses This Product?

  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 42% Medium, 34% Small

What Do G2 Reviewers Say About Dynamics 365 Marketing?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use in Dynamics 365 Marketing, simplifying campaign creation and enhancing overall efficiency.
  • Users value the robust automation capabilities of Dynamics 365 Marketing, streamlining processes and enhancing workflow efficiency.
  • Users value the seamless integrations of Dynamics 365 Marketing, enhancing collaboration and providing a unified customer experience.
  • Users value the analytics capabilities of Dynamics 365 Marketing, appreciating the ease of access and unified reporting.
  • Users value the effective email marketing tools of Dynamics 365 Marketing, enabling targeted communication and seamless integration.
Cons
  • Users find the steep learning curve of Dynamics 365 Marketing challenging, impacting the ease of running email campaigns.
  • Users experience slow performance with Dynamics 365 Marketing, especially with complex automations and simple edits, hindering quick tasks.
  • Users find the platform complex and not very user-friendly, especially for beginners with steep learning curves.
  • Users report editing issues with Dynamics 365 Marketing, including slow performance and complex interface for making changes.
  • Users find the user interface non-intuitive, making it challenging for new users to navigate and utilize effectively.

What Are Recent G2 Reviews of Dynamics 365 Marketing?

What Are G2 Users Discussing About Dynamics 365 Marketing?

Pattern Ad Signals

**Pattern Ad Signals (formerly ROI Hunter)** is an AI-powered product advertising platform that helps ecommerce brands and retailers turn product-level data into smarter advertising decisions and more profitable growth. Part of Pattern, a global ecommerce acceleration leader, Ad Signals connects product performance data across multiple channels and sources to help advertisers understand which products have the greatest revenue potential, prioritize advertising investments, and maximize returns from their existing budgets. With AI-powered SMART Segments and Predictive SMART Segmentation, brands can continuously evaluate product performance and potential, automatically build high-value product segments, and optimize catalog advertising strategies across Meta, Google, and TikTok. Beyond product intelligence, Ad Signals simplifies creative production and campaign management. Its Creative Factory and AI Creative Suite enable teams to create, scale, and manage product-focused image and video ads using AI-powered tools, including background generation, background removal, and virtual photoshoots. By bringing product intelligence, AI-driven segmentation, creative automation, and campaign insights into one platform, **Pattern Ad Signals helps ecommerce advertisers make every product and every advertising dollar count.**

Average Rating: 4.8/5.0

Total Reviews: 200

How Do G2 Users Rate Pattern Ad Signals?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Data Collection: 9.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Pattern Ad Signals?

Who Uses This Product?

  • Who Uses This: Media Analyst
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 36% Medium, 35% Large

What Are Recent G2 Reviews of Pattern Ad Signals?

What Are G2 Users Discussing About Pattern Ad Signals?

Force24

When every moment matters and every minute counts, master marketing automation with Force24.

Average Rating: 4.4/5.0

Total Reviews: 222

How Do G2 Users Rate Force24?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
  • Data Collection: 8.9/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Force24?

  • Seller: Force24
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Leeds, England
  • LinkedIn® Page: www.linkedin.com
    58 employees on LinkedIn®
  • Total Revenue (USD mm): $10

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Executive
  • Top Industries: Staffing and Recruiting, Marketing and Advertising
  • Company Size: 54% Small, 39% Medium

What Do G2 Reviewers Say About Force24?

AI-generated summary from verified user reviews

Pros
  • Users love the automation capabilities of Force24, streamlining marketing campaigns and enhancing efficiency across multiple channels.
  • Users find the easy setup of Force24 straightforward, facilitating smooth campaign management and automation from the start.
  • Users value the seamless automation of Force24, enhancing campaign management and saving time with intuitive tools.
  • Users appreciate the automation efficiency of Force24, streamlining marketing campaigns and saving valuable team time.
  • Users value the seamless automation features of Force24, enhancing their campaign management and audience targeting efficiency.
Cons
  • Users often face integration issues with Force24, leading to challenges in using the platform effectively.
  • Users find a steep learning curve with Force24, especially in navigating its extensive features and functionalities.
  • Users note limited integrations with third-party tools, which can hinder functionality and complicate workflows.
  • Users experience slow performance with Force24, especially when handling large contact lists and integrations.
  • Users find reporting customization limited in Force24, which can hinder their ability to tailor the system to their needs.

What Are Recent G2 Reviews of Force24?

What Are G2 Users Discussing About Force24?

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Adobe Campaign

Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure personalized marketing campaigns at scale. With robust workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven experiences that increase engagement, loyalty, and ROI. Unified Customer Profile Build unified customer profiles from data gathered across all your marketing channels. Adobe Campaign brings together all your customer data - from online and offline sources - into one connected view. This helps marketers understand each customer better and use these insights to create personalized, multi-step campaigns based on real behaviors, preferences, and past interactions. Cross-Channel Campaign Workflows Reach customers with impactful campaigns across your channels, all managed from a unified platform. Adobe Campaign lets you launch, personalize, and optimize multi-channel campaigns at scale, so you can deliver consistent experiences, accelerate execution, and drive performance across email, SMS, push notifications, direct mail, and more. Data Management & Segmentation Create highly targeted audience segments from your data warehouse using virtually any variable in a customer profile. Use these audiences in Adobe Campaign for personalized, multi-channel campaigns or share them across Adobe Experience Cloud solutions to drive more relevant customer experiences. Personalized Offers Adobe Campaign makes it easy to deliver the right offer, every time, at enterprise scale. With Adobe Campaign, marketers can manage, deploy and analyze dynamic offers across campaigns using centralized tools, rule-based logic, offer simulation, and performance insights. Content Authoring & AI Assistant Adobe Campaign gives your teams the tools to author, personalize, and manage content across channels with speed, consistency, and flexibility. Generate copy, subject lines, imagery, and even full emails that align with your brand using the built-in AI Assistant for content generation. Dynamic Reporting & Measurement Use built-in reports to quickly analyze campaign performance, customer engagement, and financial outcomes. Customize any of the reporting templates or define your own success metrics based on the KPIs that matter the most to your business, and share reports to wider teams on an automated or recurring basis. Managed Cloud Services Adobe Campaign is architected for high performance, with cloud-native infrastructure that supports campaign execution at high scale. Organizations can deploy enterprise campaigns with confidence, even at peak volumes, and benefit from high availability, lower operational overhead, and reduced IT dependency.

Average Rating: 4.1/5.0

Total Reviews: 332

How Do G2 Users Rate Adobe Campaign?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 9.3/10)
  • Data Collection: 8.4/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.5/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Adobe Campaign?

  • Seller: Adobe
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE
  • Phone: +1 (888) 649-2990

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 36% Small, 34% Medium

What Do G2 Reviewers Say About Adobe Campaign?

AI-generated summary from verified user reviews

Pros
  • Users value the seamless integration of Adobe Campaign, which enhances their overall experience and system connectivity.
  • Users value the ease of use in Adobe Campaign for quickly deploying campaigns and testing emails.
  • Users value the easy integrations of Adobe Campaign, facilitating smooth connections with other systems and enhancing usability.
  • Users appreciate the seamless integration and comprehensive ecosystem of Adobe Campaign, enhancing collaboration and creativity.
  • Users value the robust analytics capabilities of Adobe Campaign, enhancing their data-driven marketing strategies.
Cons
  • Users find the complexity and steep learning curve of Adobe Campaign challenging, especially for non-technical marketers.
  • Users find the complexity and steep learning curve of Adobe Campaign challenging, especially for non-technical marketers.
  • Users face bug issues and glitches with Adobe Campaign, particularly affecting Mac access without a VPN.
  • Users find the high complexity of Adobe Campaign challenging, requiring additional time and expertise to navigate effectively.
  • Users often find complexity issues in Adobe Campaign, leading to a steep learning curve and integration challenges.

What Are Recent G2 Reviews of Adobe Campaign?

What Are G2 Users Discussing About Adobe Campaign?

Appier AIRIS (formerly Woopra)

Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data.

Average Rating: 4.4/5.0

Total Reviews: 197

How Do G2 Users Rate Appier AIRIS (formerly Woopra)?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Data Collection: 8.9/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Appier AIRIS (formerly Woopra)?

  • Seller: Appier
  • Year Founded: 2012
  • HQ Location: Taipei, Taiwan
  • LinkedIn® Page: www.linkedin.com
    862 employees on LinkedIn®
  • Ownership: TYO: 4180

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 53% Small, 34% Medium

What Do G2 Reviewers Say About Appier AIRIS (formerly Woopra)?

AI-generated summary from verified user reviews

Pros
  • Users value the real-time insights generated by Appier AIRIS, enhancing their decision-making with quick access to customer data.
  • Users value the real-time analytics of Appier AIRIS, enhancing their ability to respond swiftly to customer behavior changes.
  • Users value the flexible reporting capabilities of Appier AIRIS, essential for tailored insights and effective decision-making.
  • Users value the deep customer understanding provided by Appier AIRIS, enhancing insights for better business decisions.
  • Users appreciate the comprehensive data collection and analysis capabilities of Appier AIRIS, enhancing business insights significantly.
Cons
  • Users find the complexity of built-in formulas and onboarding in AIRIS can hinder their overall experience.
  • Users experience difficult customization options, which limit their ability to tailor reports and dashboards effectively.
  • Users find the difficult learning curve of Appier AIRIS challenging due to its many features and analytics complexity.
  • Users express concern about the limited features of Appier AIRIS, particularly the restriction on data and report types.
  • Users face integration issues with certain third-party tools, causing potential data discrepancies during setup.

What Are Recent G2 Reviews of Appier AIRIS (formerly Woopra)?

What Are G2 Users Discussing About Appier AIRIS (formerly Woopra)?

Kochava

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

Average Rating: 4.1/5.0

Total Reviews: 132

How Do G2 Users Rate Kochava?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 9.3/10)
  • Data Collection: 9.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Kochava?

  • Seller: Kochava
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Sandpoint, US
  • LinkedIn® Page: www.linkedin.com
    164 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Entertainment
  • Company Size: 39% Medium, 31% Large

What Do G2 Reviewers Say About Kochava?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the responsive customer support of Kochava, assisting with challenges and enhancing the integration process.
  • Users appreciate the ease of use in Kochava, highlighting its clear setup and responsive support team.
  • Users appreciate the ease of building deeplinks and robust attribution capabilities offered by Kochava.
  • Users value the exceptional support team at Kochava, which enhances their analytics and overall experience effectively.
  • Users find Kochava's responsive customer support invaluable for navigating its complex, data-rich platform effectively.
Cons
  • Users find the poor UI frustrating, wishing for a more intuitive and user-friendly experience overall.
  • Users find Kochava's complex features challenging, with a cumbersome UI that complicates report generation and data export.
  • Users find the learning difficulty in Kochava frustrating, particularly with event tracking and complex features.
  • Users find Kochava's interface not intuitive, with confusing terminology and outdated components affecting usability and report exports.
  • Users find the clunky and outdated UX of Kochava frustrating, impacting their overall satisfaction with the platform.

What Are Recent G2 Reviews of Kochava?

What Are G2 Users Discussing About Kochava?

NinjaCat

NinjaCat is the all-in-one performance data and AI agent platform built for enterprise marketing teams. We help agencies, media companies, and brands unify campaign data, automate reporting, and execute marketing workflows with intelligent agents. NinjaCat connects to 150+ marketing platforms, normalizes your data in a fully managed warehouse, and delivers real-time insights through dashboards and custom reports. And with our growing library of AI agents, teams can go from insight to action—faster than ever. No more data chaos. No more Frankenstack. Just marketing that moves. Key capabilities include: --150+ prebuilt marketing data connectors --Fully managed Data Cloud --ETL + semantic data modeling --Report templates & interactive dashboards --Budget and KPI monitoring --AI Agents for tasks like paid search, reporting, ad ops & more --Enterprise-grade security and scale

Average Rating: 4.2/5.0

Total Reviews: 312

How Do G2 Users Rate NinjaCat?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Data Collection: 8.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.4/10 (Category avg: 8.7/10)
  • Campaign Insights: 7.7/10 (Category avg: 8.8/10)

Who Is the Company Behind NinjaCat?

  • Seller: NinjaCat
  • Year Founded: 2012
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    58 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager, Digital Marketing Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 55% Small, 36% Medium

What Do G2 Reviewers Say About NinjaCat?

AI-generated summary from verified user reviews

Pros
  • Users find NinjaCat to be incredibly easy to use, with intuitive navigation and excellent customer support enhancing their experience.
  • Users praise the helpful customer support of NinjaCat, ensuring a smooth setup and ongoing assistance.
  • Users enjoy the easy integrations with numerous platforms, simplifying dashboard creation and reporting for diverse clients.
  • Users appreciate the seamless integrations of NinjaCat, easily connecting data from multiple sources for effective reporting.
  • Users find NinjaCat's navigation ease impressive, appreciating the straightforward interface and helpful customer service.
Cons
  • Users experience application instability with NinjaCat, resulting in occasional breakdowns despite its sophisticated technology.
  • Users experience occasional software bugs with NinjaCat, which can disrupt functionality despite its sophisticated technology.

What Are Recent G2 Reviews of NinjaCat?

What Are G2 Users Discussing About NinjaCat?

Lifesight

Lifesight is the Agentic Unified Marketing Measurement Platform. It helps brands see what their marketing adds, decide where to invest next, and put that decision to work. The platform brings Causal MMM, geo incrementality testing, and incrementality-adjusted attribution onto one shared data foundation, where each method strengthens the others. Teams can compare budget scenarios against their goals and constraints, while AI agents help them investigate changes and prepare recommendations for review. The MCP connector brings the same measurement context into Claude and ChatGPT. Marketing, Finance, and data teams work from the same numbers and can see the assumptions behind every recommendation. Built for mid-market and enterprise brands, the platform is independent of media selling and backed by expert support

Average Rating: 4.2/5.0

Total Reviews: 37

How Do G2 Users Rate Lifesight?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.3/10)
  • Data Collection: 8.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.7/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Lifesight?

  • Seller: Lifesight
  • Year Founded: 2017
  • HQ Location: United States
  • LinkedIn® Page: www.linkedin.com
    168 employees on LinkedIn®
  • Ownership: Rohit Maheshwaran

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 54% Small, 35% Medium

What Do G2 Reviewers Say About Lifesight?

AI-generated summary from verified user reviews

Pros
  • Users value Lifesight for its powerful AI-driven analytics, enhancing marketing strategies through deep customer insights.
  • Users value the AI-driven analytics of Lifesight, which enhances marketing strategies and decision-making for businesses.
  • Users value Lifesight's attribution accuracy, benefiting from a unified approach that enhances marketing measurement and insights.
  • Users value Lifesight's AI-powered analytics for its precision in planning and optimizing marketing strategies effectively.
  • Users find Lifesight to be easy to use, with intuitive UI and seamless integration, enhancing their overall experience.
Cons
  • Users find the learning curve steep, making it challenging to effectively utilize Lifesight's advanced tools and features.
  • Users find Lifesight to be costly, especially for startups, impacting accessibility and initial adoption.
  • Users find the time-consuming setup of Lifesight challenging, especially without strong IT support for integration.
  • Users find the complex setup of Lifesight to be time-consuming, especially without strong IT support.
  • Users find the setup and feature limitations of Lifesight time-consuming, affecting overall efficiency and usability.

What Are Recent G2 Reviews of Lifesight?

Mouseflow

Behavioral Analytics for UX Friction & CRO (with MCP server and built-in AI insights) Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don't need an engineering degree to get quick value. How Mouseflow Helps You Optimize Faster: We’re here to toughen up your website – and your bottom line. • Mouseflow AI offers three ways to turn behavioral data into action: get a prioritized weekly roundup with Mina Insights, investigate questions with Ask Mina AI, and bring your data into your AI tools with Mouseflow MCP. • Automated UX Friction Detection Detect and fix conversion killers automatically with +7 friction events and our Friction Score—focus on changes that truly matter. • Affordable User Journey Mapping Analyze effortlessly how users move from, to, and between any page. Stop struggling to track user paths; we help you give them a shortcut to checkout. • Session Replays that Listen Watch user journeys unfold with session replays to see the truth behind clicks and turn data into powerful solutions. • Heatmaps Built for Scale Get 7 types of heatmaps, generated automatically for every page. This visibility is provided right out-of-the-box. • Conversion Funnels, Forms, & Analytics Pinpoint exact drop-off points using funnels and form analytics to increase conversions. • Real-Time Feedback Campaigns Understand visitor intent by asking the right questions at the right time. • Advanced Filtering, Segmentation, and Customization Advanced filtering and segmentation is available in every plan, supporting your experimentation roadmaps with the precision you need. Mouseflow is trusted by 210,000+ teams to analyze millions of visitor sessions, unlocking the fastest path to growth. We believe in making analytics approachable and fun, packed with “aha” moments. Uncover the truth behind your user experience today with our Essentials, Advanced, or Premium plans.

Average Rating: 4.6/5.0

Total Reviews: 692

How Do G2 Users Rate Mouseflow?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Data Collection: 8.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.5/10 (Category avg: 8.7/10)
  • Campaign Insights: 7.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Mouseflow?

  • Seller: Mouseflow
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Copenhagen, Denmark
  • LinkedIn® Page: www.linkedin.com
    56 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 68% Small, 23% Medium

What Do G2 Reviewers Say About Mouseflow?

AI-generated summary from verified user reviews

Pros
  • Users find Mouseflow's ease of use invaluable for gaining quick insights and enhancing marketing strategies.
  • Users value the clear insights from heatmaps and session replays, enhancing engagement and improving marketing strategies.
  • Users love the insightful heatmaps that enhance understanding of user behavior, helping improve site engagement and conversions.
  • Users praise Mouseflow for its session replay feature, allowing comprehensive tracking of customer journeys and user behavior.
  • Users find the easy setup of Mouseflow enables efficient tracking and enhances data collection for optimizing their websites.
Cons
  • Users find the missing features in Mouseflow hinder its usability, especially with outdated plugins and limited options.
  • Users note the outdated plugin and improvements needed in heat maps and survey language options.
  • Users find Mouseflow to be expensive, particularly for small businesses with tight budgets and limited usage.
  • Users experience data inaccuracies with Mouseflow, as loading times are slow and interactions often misrepresent actual behavior.
  • Users report filtering issues in Mouseflow, making it challenging to locate relevant session recordings efficiently.

What Are Recent G2 Reviews of Mouseflow?

What Are G2 Users Discussing About Mouseflow?

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

Average Rating: 4.1/5.0

Total Reviews: 1,031

How Do G2 Users Rate Act-On?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.3/10)
  • Data Collection: 8.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.7/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.2/10 (Category avg: 8.8/10)

Who Is the Company Behind Act-On?

  • Seller: Act-On Software
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Portland, OR
  • LinkedIn® Page: www.linkedin.com
    197 employees on LinkedIn®
  • Phone: +1.877.530.1555

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 49% Medium, 39% Small

What Do G2 Reviewers Say About Act-On?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Act-On, highlighting its intuitive interface and stress-free setup for marketing automation.
  • Users praise the excellent customer support of Act-On, highlighting their responsiveness and helpfulness in addressing concerns.
  • Users value the user-friendly email design tools in Act-On, enhancing efficiency and support responsiveness.
  • Users find the user-friendly email builder of Act-On invaluable for creating customizable, high-volume emails easily.
  • Users commend Act-On for its excellent support and constant updates, enhancing their email marketing experience significantly.
Cons
  • Users report missing features in Act-On, particularly with analytics and CRM integration, affecting usability and targeting.
  • Users find Act-On to have a not intuitive interface, causing challenges during implementation and usability.
  • Users face email issues with Act-On, including difficulties with the email visual interface and scheduling features.
  • Users find the learning curve challenging, especially due to the interface and implementation complexities.
  • Users note the limited features of Act-On, wishing for faster updates and enhancements compared to competitors.

What Are Recent G2 Reviews of Act-On?

MobileAction

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and a growth partner for apps and games, focused on organic and paid user acquisition. Recognized as the go-to platform for app marketers aiming to rank in the top charts on the App Store and the Google Play Store, MobileAction supports scalable growth across acquisition channels. As an official Apple Ads Partner since 2020, MobileAction offers automation, optimization, research, and monitoring capabilities that simplify campaign management and help identify high-impact opportunities. Part of InMobi Advertising since 2026, MobileAction operates as a dedicated platform for app store marketing. With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction equips marketers with the intelligence needed to manage and improve app store marketing performance. Trusted by leading brands including Meta, Google, Starbucks, Zalando, Spotify, Crypto.com, Grammarly and Square, MobileAction delivers the visibility and control required for global app growth.

Average Rating: 4.4/5.0

Total Reviews: 114

How Do G2 Users Rate MobileAction?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Data Collection: 9.1/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.3/10 (Category avg: 8.8/10)

Who Is the Company Behind MobileAction?

  • Seller: MobileAction
  • Year Founded: 2013
  • HQ Location: San Francisco, California, United States
  • LinkedIn® Page: www.linkedin.com
    107 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Games
  • Company Size: 47% Small, 40% Medium

What Do G2 Reviewers Say About MobileAction?

AI-generated summary from verified user reviews

Pros
  • Users find MobileAction's platform incredibly easy to use, streamlining daily tasks and enhancing overall workflow.
  • Users value MobileAction for its seamless integration and responsive support, enhancing campaign optimization and performance review.
  • Users find the seamless integration of ASA and ASO tools in MobileAction incredibly efficient for campaign management.
  • Users highlight the responsive and proactive customer support of MobileAction, enhancing their overall campaign optimization experience.
  • Users find MobileAction's seamless integration of ASO and ASA tools essential for efficient app marketing and performance tracking.
Cons
  • Users face a notable learning curve as they familiarize themselves with ASO metrics and the product's robust features.
  • Users feel the interface has limited features, making it challenging to access specific segments or custom reports effectively.
  • Users note data inaccuracy in metrics and creative tab details, which occasionally leads to confusion in analysis.
  • Users note a difficult learning curve for newcomers to ASO, which requires time to effectively utilize MobileAction's features.
  • Users find the pricing of MobileAction to be expensive, particularly impacting smaller developers and startups.

What Are Recent G2 Reviews of MobileAction?

What Are G2 Users Discussing About MobileAction?

StoneShot

StoneShot is a marketing automation platform built specifically for financial services firms. Designed for asset managers, investment firms, and private banks, StoneShot helps marketing teams streamline digital marketing, increase client engagement, and deliver personalized investor communications at scale. The platform combines marketing automation, email marketing, event marketing, and content distribution in a single integrated solution tailored to the needs of financial marketers. Teams can create automated client journeys, manage complex distribution lists, promote webinars and events, and distribute fund documents and investment content, all while reducing manual processes and operational inefficiencies. StoneShot’s marketing automation capabilities allow firms to build sophisticated campaigns that respond to investor behavior and engagement. Marketing teams can trigger personalized communications based on client interests, event attendance, or content interactions, ensuring that investors receive relevant information at the right time. The platform integrates with leading CRM systems, enabling marketing and sales teams to align around client engagement data. Detailed analytics and reporting provide visibility into investor behavior, campaign performance, and engagement trends, helping firms refine their marketing strategies and identify opportunities to strengthen client relationships. Unlike generic marketing automation platforms, StoneShot is purpose-built for the financial services industry. The platform supports complex audience segmentation, regional distribution, and compliance-conscious workflows required by global investment managers and banks. StoneShot works with a wide range of financial institutions, from boutique investment firms and fast-growing asset managers to global financial brands serving retail, institutional, and private banking clients. Founded in London in 2001, StoneShot has offices in London, New York, and Singapore and supports clients in more than 25 countries worldwide. With deep expertise in financial services marketing, StoneShot helps firms deliver more effective digital campaigns, improve operational efficiency, and enhance the overall investor experience.

Average Rating: 4.5/5.0

Total Reviews: 134

How Do G2 Users Rate StoneShot?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
  • Data Collection: 8.6/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.2/10 (Category avg: 8.8/10)

Who Is the Company Behind StoneShot?

  • Seller: StoneShot
  • Company Website:
  • Year Founded: 2001
  • HQ Location: London
  • LinkedIn® Page: www.linkedin.com
    37 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Financial Services, Investment Management
  • Company Size: 30% Medium, 30% Small

What Do G2 Reviewers Say About StoneShot?

AI-generated summary from verified user reviews

Pros
  • Users value the excellent and proactive customer support from StoneShot, always prompt and helpful in addressing queries.
  • Users find StoneShot's platform easy to use, appreciating the intuitive interface and client service support.
  • Users appreciate the excellent customer service from StoneShot, noting their quick and helpful responses to inquiries.
  • Users value the excellent response times of StoneShot's support team, receiving prompt and helpful assistance regularly.
  • Users value the responsive customer support of StoneShot, enhancing their email marketing experience significantly.
Cons
  • Users find the learning curve steep, needing time to master the complex functions of StoneShot.
  • Users find the email builder functionality lacking, experiencing frustration with slow responses and manual saving requirements.
  • Users find the missing features in StoneShot, particularly in landing page and email builder functionalities, frustrating.
  • Users face challenges with filtering issues when managing resend lists, complicating the workflow and causing confusion.
  • Users find the analytics and interface not intuitive, making it difficult to navigate and use effectively.

What Are Recent G2 Reviews of StoneShot?

What Are G2 Users Discussing About StoneShot?

Xtremepush

Xtremepush is the leading CRM & Loyalty Marketing solution powered by InfinityAI. We enable iGaming companies to leverage real-time data, gamification and omnichannel engagement to turn visitors into loyal players. All with one unified solution. Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. Prominent partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Groupe Dynamite, Betsson, Betsul, The Pools, Kaizen, and William Hill.

Average Rating: 4.4/5.0

Total Reviews: 260

How Do G2 Users Rate Xtremepush?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
  • Data Collection: 7.8/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 7.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Xtremepush?

  • Seller: Xtremepush
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Dublin
  • LinkedIn® Page: www.linkedin.com
    139 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, CRM Manager
  • Top Industries: Gambling & Casinos, Marketing and Advertising
  • Company Size: 45% Medium, 37% Small

What Do G2 Reviewers Say About Xtremepush?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Xtremepush, praising its straightforward UI and effective multichannel engagement.
  • Users value the ease of use of Xtremepush, enhancing multichannel engagement and simplifying campaign management.
  • Users commend Xtremepush for its professional customer support, enhancing campaign engagement and user experience significantly.
  • Users value the clear and useful analytics of Xtremepush, enhancing campaign effectiveness and engagement insights.
  • Users appreciate the easy creation capabilities of Xtremepush, enabling seamless multichannel engagement and personalized campaigns.
Cons
  • Users note the lack of Polish language support and limited push preview features, impacting their experience with Xtremepush.
  • Users find the learning curve challenging, requiring time to adjust to Xtremepush's numerous features and options.
  • Users are frustrated by missing features in Xtremepush, which hinder usability and impact campaign efficiency.
  • Users find the limited features of Xtremepush frustrating, particularly regarding analytics and campaign setup delays.
  • Users find Xtremepush has difficult learning curves, especially with complex segmentation and hard-to-read reports.

What Are Recent G2 Reviews of Xtremepush?

What Are G2 Users Discussing About Xtremepush?

Nielsen Marketing Cloud

Nielsen Marketing Cloud is a comprehensive platform designed to empower brands, agencies, and media companies by integrating Nielsen's extensive consumer and media data with advanced marketing applications. This unified solution enables users to effectively plan, activate, and analyze marketing campaigns across multiple channels, ensuring a deeper understanding of audiences and improved marketing outcomes. Key Features and Functionality: - Data Management Platform (DMP): Centralizes first-party, second-party, and third-party data to create a holistic view of the consumer, facilitating precise audience segmentation and targeting. - Audience Segmentation: Allows for the creation and continuous updating of audience groups based on demographics, behaviors, and psychographics, ensuring relevant and personalized marketing efforts. - Real-Time Analytics: Provides immediate insights into campaign performance and audience engagement, enabling marketers to make data-driven decisions and optimize campaigns on the fly. - Cross-Channel Marketing: Facilitates seamless marketing across various channels, including digital, mobile, and TV, ensuring consistent messaging and a unified customer experience. - Predictive Analytics: Utilizes machine learning algorithms to forecast future trends and consumer behaviors, aiding in strategic planning and resource allocation. - Media Planning and Activation: Streamlines the process of planning and executing media campaigns, optimizing reach and efficiency through data-driven insights. - Integration Capabilities: Easily connects with other marketing tools and platforms, enhancing data flow and operational efficiency. Primary Value and Solutions Provided: Nielsen Marketing Cloud addresses the complexities of modern marketing by offering a unified platform that combines data management, analytics, and activation tools. By leveraging Nielsen's proprietary data and advanced technologies, the platform enables marketers to gain a comprehensive understanding of their audiences, deliver personalized and effective campaigns, and measure their impact with precision. This holistic approach leads to improved marketing efficiency, reduced media waste, and enhanced return on investment, ultimately driving business growth and customer engagement.

Average Rating: 3.6/5.0

Total Reviews: 56

How Do G2 Users Rate Nielsen Marketing Cloud?

  • Has the product been a good partner in doing business?: 7.3/10 (Category avg: 9.3/10)
  • Data Collection: 7.4/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 7.2/10 (Category avg: 8.8/10)

Who Is the Company Behind Nielsen Marketing Cloud?

  • Seller: Nielsen
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    29,150 employees on LinkedIn®
  • Ownership: NYSE:NLSN
  • Total Revenue (USD mm): $6,290

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 42% Large, 31% Small

What Do G2 Reviewers Say About Nielsen Marketing Cloud?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Nielsen Marketing Cloud, benefiting from its simple navigation and quick information access.
  • Users find Nielsen Marketing Cloud incredibly helpful for quick insights and efficient research assistance, enhancing their experience.
  • Users value the advanced segmentation and data analysis tools of Nielsen Marketing Cloud for improving marketing strategies.
  • Users value the advanced segmentation and data analysis tools in Nielsen Marketing Cloud for insightful audience understanding.
  • Users value the advanced market segmentation features of Nielsen Marketing Cloud, enhancing audience understanding and marketing effectiveness.
Cons
  • Users find Nielsen Marketing Cloud to be expensive, making it less accessible for startups and small businesses.
  • Users find the steep learning curve challenging, leading to difficulties in adapting to the Nielsen Marketing Cloud.
  • Users find the complexity of the interface daunting, making it challenging and costly for small businesses to adopt.
  • Users find data export challenging, particularly when working remotely, complicating their ability to download reports effectively.
  • Users dislike the expensive pricing and complexity, finding it burdensome for small businesses.

What Are Recent G2 Reviews of Nielsen Marketing Cloud?

What Are G2 Users Discussing About Nielsen Marketing Cloud?

Ortto

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.

Average Rating: 4.4/5.0

Total Reviews: 610

How Do G2 Users Rate Ortto?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Data Collection: 8.6/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.6/10 (Category avg: 8.8/10)

Who Is the Company Behind Ortto?

  • Seller: Ortto
  • Year Founded: 2015
  • HQ Location: Sydney, Australia
  • LinkedIn® Page: www.linkedin.com
    19 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Owner
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 71% Small, 27% Medium

What Do G2 Reviewers Say About Ortto?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the clean and intuitive interface of Ortto, making navigation and feature access effortless.
  • Users commend the excellent customer support, noting quick responses and helpful follow-ups on issues and performance tips.
  • Users love Ortto for its intuitive interface, making navigation and automation user-friendly and accessible for email marketing.
  • Users appreciate the intuitive interface of Ortto, making navigation and feature access effortless and enjoyable.
  • Users value the seamless integration capabilities of Ortto, streamlining workflows and enhancing communication across multiple channels.
Cons
  • Users find Ortto to be expensive, especially as costs increase with larger contact lists, impacting overall satisfaction.
  • Users find the steep learning curve of Ortto challenging, making it tough for newcomers to adapt effectively.
  • Users find Ortto has limited features and a steep learning curve for complex setups, impacting overall usability.
  • Users find limited customization options, which can complicate setup and reduce overall effectiveness in marketing campaigns.
  • Users find that Ortto has a steep learning curve, requiring extensive training to unlock its full potential.

What Are Recent G2 Reviews of Ortto?

What Are G2 Users Discussing About Ortto?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated