Improvado Pricing Overview

Improvado Pricing Key Insights

Last updated on Jul 28, 2026

Improvado offers 3 pricing editions, with pricing details available directly from the vendor. A free trial of Improvado is not available. Review the Improvado pricing table below to determine which features best align with your requirements. Contact Improvado directly to purchase the software.

Growth — Contact Us / 200 Million Data Rows Per Year

Advanced — Contact Us / 600 Million Data Rows Per Year

Enterprise — Contact Us / 1 Billion Data Rows Per Year

Rated 4.4 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Growth

200 Million Data Rows Per Year

For expanding firms needing deeper insights and reporting

Unlimited data sources

Unlimited accounts per data source

Custom connectors

2 years of historical data sync per data source

Improvado hosted data storage

Improvado managed data storage, GBQ, Amazon S3, Clickhouse

2 data warehouse destinations

Pre-built data pipelines for marketing use cases

Dashboard templates

Custom dashboards (available as an add-on)

Revenue attribution (available as an add-on)

Marketing Data Governance (available as an add-on)

Revenue AI Assistant

SSO

Alerts & notifications

SOC2 Type II

HIPPA

GDPR and CCPA

Dedicated Customer Success Manager

Advanced

600 Million Data Rows Per Year

For large companies requiring robust integrations & support. Everything from Growth plan, plus:

Enterprise

1 Billion Data Rows Per Year

For industry leaders with complex needs. Everything from Advanced plan, plus:

Improvado pricing is volume-based and doesn't limit you by the number of data sources or how many team members need access. We tailor our pricing to fit your specific needs and analytics maturity, focusing on the real business value you'll receive.

Ready to learn more? Book a quick demo, and our team will walk you through personalized pricing options that make sense for your business.

Pricing information for Improvado is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Improvado must be conducted with the seller.

Pricing information was last updated on March 18, 2025

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

15 months

Average Discount

14%

Perceived Cost

$$$$$

Improvado Pricing FAQs

Generated using AI

Is Improvado free, or does it offer a free trial?

No. According to G2 data, Improvado does not offer a free plan or free trial. Users need to purchase a paid plan to access the product. Visit the seller's official pricing page for current pricing details and plan options.

Who is Improvado pricing best suited for?

Improvado's pricing is best suited for mid-market marketing agencies and in-house teams managing paid media across multiple platforms and clients. G2 reviewers from the marketing and advertising segment dominate the review base and consistently report the highest satisfaction, citing multi-source ETL, automated reporting, and dedicated customer success as primary value drivers. Enterprise reviewers in healthcare, retail, and entertainment also report strong fit, particularly for Improvado's Advanced and Enterprise tiers with managed services and premium SLAs. Small businesses can benefit but G2 reviewers at that segment flag the technical lift and cost as friction points, making Improvado less ideal for teams without developer resources or substantial reporting volume.

What are the key differences between the free and paid versions of Improvado?

Improvado offers no free tier or free trial based on G2's pricing data for Improvado. All access begins at the Growth tier, which requires contacting the vendor for pricing. Growth includes unlimited data sources, pre-built marketing pipelines, 2 years of historical data sync, hosted storage, and SSO. Improvado's Advanced tier adds direct data processing, unlimited warehouse destinations, geo-restricted data processing, and 10 managed service hours monthly. Improvado's Enterprise tier further adds custom sync frequency, a Management API, and 20 managed service hours. Key add-ons like revenue attribution, custom dashboards, and 24/7 support are available at additional cost across tiers.

Is Improvado considered good value for its pricing?

G2 reviewers broadly consider Improvado a strong value for mid-market and enterprise marketing teams, particularly agencies managing multi-client, multi-channel reporting. High-rating reviewers consistently cite massive reductions in manual reporting hours, reliable API connections, and responsive customer success as core justifications for the cost. One G2 reviewer explicitly noted pricing is high but "still legit" given support quality. However, smaller businesses and startups flag cost as a barrier, with one reviewer calling Improvado expensive for limited budgets. Reviewers who compared it to SuperMetrics switched specifically for cross-platform data manipulation capabilities. The consensus: Improvado's pricing delivers strong ROI for data-heavy operations but may be disproportionate for lean teams with simpler ETL needs.

Top-Rated Alternatives

View All Alternatives

Improvado Alternatives Pricing

The following is a quick overview of editions offered by other Marketing Analytics Software

Product	Price	Features
Adverity Custom Pricing	Contact Us	Up to 15 data sources included Starting at 1 data destination Visit www.adverity.com/pricing for custom pricing
Supermetrics Starter	Starting at €39.001 user Per Month	For individuals and small teams starting out with marketing intelligence. Starting at 1 user Starting at 3 data sources No data volume fees Single sign-on (SSO) Weekly data refreshes (Google Sheets) Supermetrics Studio Access Data API Access 3 Accounts per data source
Funnel Starter	Starting at $400.00	Begin your journey to data-driven marketing with our Starter Plan. 500 flexpoints included (additional flexpoints can be purchased) Connect to our 121 most popular data sources Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

Various alternatives pricing & plans

Pricing information for the above various Improvado alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

Improvado Pricing Reviews

(2)

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

4/8/2025

"Fine experience and would recommend"

5/5

What do you like best about Improvado?

We mostly used the Extract & Load features, and they were super easy to set up new data connections and monitor the quality. Getting onboarded was very easy, and also the on-going set up of new connections. Also whenever we needed a new data connector that improvado didn't offer, they were very timely with building new ones.

We used Improvado for several years - but then a decision was made outside of my department to use a different reporting tool and the ETL features became redundant with the new provider we started to use. During our discussions with Improvado, they worked hard to make sure we were still getting value from the partnership. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

Never really got much value from the Analyze features, but also did not spend the time digging in since our main use case was ETL Review collected by and hosted on G2.com.

Response from Olga Kokoulina of Improvado

edit

Thank you for your 5-star review and the kind words about your experience with Improvado! It's wonderful to know that you found the onboarding smooth and that creating new connections was hassle-free. Even though your company has moved to a different solution, I appreciate your mention of how our team prioritized your continued satisfaction throughout the transition. If you ever need data integration and marketing intelligence solutions again, our door is always open!

Jack M.

Senior Associate

Mid-Market (51-1000 emp.)

9/24/2024

"Experience during role within D&A practice"

3.5/5

What do you like best about Improvado?

- Improvado consolidates marketing data from various sources into one platform, making it easier to analyze and manage.

- It supports a wide range of integrations with popular marketing platforms, ensuring seamless data flow.

- The platform is designed to be intuitive, making it accessible even for users with minimal technical expertise. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

- Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.

- While customizable, some users may find the extent of customization options insufficient for highly specific needs. Review collected by and hosted on G2.com.

What problems is Improvado solving and how is that benefiting you?

Time-Consuming Reporting - One of the main, key benefits being Improvado automates the reporting process, saving time and reducing errors. Another benefit and problem Improvado solves is usage for non-technical people, Improvado's user-friendly interface makes data management accessible to non-technical users. Review collected by and hosted on G2.com.

Response from Olga Kokoulina of Improvado

edit

Thank you for sharing your Improvado experience, Jack! Could you share what particular customization features you felt were lacking? Your feedback would be incredibly valuable as we continue to enhance our platform.