--- title: Improvado Reviews meta\_title: 'Improvado Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 80 reviews by the users' company size, role or industry to find out how Improvado works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 80 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Improvado Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **timely and effective customer support** from Improvado, making onboarding and issue resolution easy. [(3 mentions)](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1444961&qs=pros-and-cons#reviews) Users value the **powerful support** from the Improvado team, ensuring easy setup and timely assistance. [(3 mentions)](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1443781&qs=pros-and-cons#reviews) Users value the **responsive support** from Improvado, praising the timely assistance and effective ticket system. [(2 mentions)](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=2070108&qs=pros-and-cons#reviews) Users find the **ease of implementation** with Improvado exceptional, enabling quick setups and efficient onboarding. [(2 mentions)](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=2022417&qs=pros-and-cons#reviews) Users appreciate the **easy setup** of Improvado, facilitating quick onboarding and effortless data connection monitoring. [(2 mentions)](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1447234&qs=pros-and-cons#reviews) Users find the **steep learning curve** challenging, often requiring technical expertise to utilize Improvado effectively. [(2 mentions)](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1444004&qs=pros-and-cons#reviews) Users express concerns about **API limitations** , highlighting inconsistent data delivery and lack of reporting for extractions. [(1 mentions)](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1444906&qs=pros-and-cons#reviews) Users find the **heavy technology lift** required for Improvado complicates setup and usability, impacting data quality and reports. [(1 mentions)](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1444220&qs=pros-and-cons#reviews) Users experience a **complex setup** , often struggling with data quality and technology requirements to utilize Improvado effectively. [(1 mentions)](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1447146&qs=pros-and-cons#reviews) Users find **aligning data and adjusting widgets** to be somewhat challenging, impacting their overall usability experience. [(1 mentions)](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1443771&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Improvado ##### 1. Customer Support Users appreciate the **timely and effective customer support** from Improvado, making onboarding and issue resolution easy. [ See 3 mentions ](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1444961&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 1.5/5 "Powerful tool as good as your data" What do you like about Improvado? The tool is powerful and the team wants to try hard to support you. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 2.5/5 "Great Team, Quick Replies" What do you like about Improvado? Their ticket system is really great, and the team usually replies very timely. ##### 2. Helpful Users value the **powerful support** from the Improvado team, ensuring easy setup and timely assistance. [ See 3 mentions ](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1443781&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 1.5/5 "Powerful tool as good as your data" What do you like about Improvado? The tool is powerful and the team wants to try hard to support you. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Mid-Market (51-1000 emp.) 5.0/5 "Fine experience and would recommend" What do you like about Improvado? We mostly used the Extract & Load features, and they were super easy to set up new data connections and monitor the quality. Getting onboarded was ##### 3. Customer Insights Users value the **responsive support** from Improvado, praising the timely assistance and effective ticket system. [ See 2 mentions ](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=2070108&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 1.5/5 "Powerful tool as good as your data" What do you like about Improvado? The tool is powerful and the team wants to try hard to support you. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 2.5/5 "Great Team, Quick Replies" What do you like about Improvado? Their ticket system is really great, and the team usually replies very timely. ##### 4. Ease of Implementation Users find the **ease of implementation** with Improvado exceptional, enabling quick setups and efficient onboarding. [ See 2 mentions ](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=2022417&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Mid-Market (51-1000 emp.) 5.0/5 "Fine experience and would recommend" What do you like about Improvado? We mostly used the Extract & Load features, and they were super easy to set up new data connections and monitor the quality. Getting onboarded was ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Mid-Market (51-1000 emp.) 4.0/5 "Improvado is a good tool for easily setting up data extractions from multiple platforms." What do you like about Improvado? The easines with which we can set data extractions from different platforms. That users can be onboarded easily. Good customer suppor when tickets are ##### 5. Easy Setup Users appreciate the **easy setup** of Improvado, facilitating quick onboarding and effortless data connection monitoring. [ See 2 mentions ](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1447234&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Mid-Market (51-1000 emp.) 5.0/5 "Fine experience and would recommend" What do you like about Improvado? We mostly used the Extract & Load features, and they were super easy to set up new data connections and monitor the quality. Getting onboarded was ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Mid-Market (51-1000 emp.) 4.0/5 "Improvado is a good tool for easily setting up data extractions from multiple platforms." What do you like about Improvado? The easines with which we can set data extractions from different platforms. That users can be onboarded easily. Good customer suppor when tickets are ### 5 Cons or Disadvantages of Improvado ##### 1. Learning Curve Users find the **steep learning curve** challenging, often requiring technical expertise to utilize Improvado effectively. [ See 2 mentions ](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1444004&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 1.5/5 "Powerful tool as good as your data" What do you dislike about Improvado? The tool is only as good as your data if you have bad data then the reports won't be helpful. There is a heavy technology lift to get this tool going ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 2.5/5 "Great Team, Quick Replies" What do you dislike about Improvado? It requires technical experience. I wouldn't say this is a tool marketers or beginners can use. You'll need a developer depending on what you are look ##### 2. API Limitations Users express concerns about **API limitations** , highlighting inconsistent data delivery and lack of reporting for extractions. [ See 1 mentions ](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1444906&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Mid-Market (51-1000 emp.) 4.0/5 "Improvado is a good tool for easily setting up data extractions from multiple platforms." What do you dislike about Improvado? Too much push for AI. Inconsistent data delivery based on the settings selected. Lack of reporting / status information for data extractions. ##### 3. Complexity Users find the **heavy technology lift** required for Improvado complicates setup and usability, impacting data quality and reports. [ See 1 mentions ](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1444220&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 1.5/5 "Powerful tool as good as your data" What do you dislike about Improvado? The tool is only as good as your data if you have bad data then the reports won't be helpful. There is a heavy technology lift to get this tool going ##### 4. Complex Setup Users experience a **complex setup** , often struggling with data quality and technology requirements to utilize Improvado effectively. [ See 1 mentions ](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1447146&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 1.5/5 "Powerful tool as good as your data" What do you dislike about Improvado? The tool is only as good as your data if you have bad data then the reports won't be helpful. There is a heavy technology lift to get this tool going ##### 5. Complex Usability Users find **aligning data and adjusting widgets** to be somewhat challenging, impacting their overall usability experience. [ See 1 mentions ](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1443771&qs=pros-and-cons#reviews) See Related User Reviews ![Sowjanya G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sowjanya G.") SG Sowjanya G. Small-Business (50 or fewer emp.) 4.0/5 "Exceptional services" What do you dislike about Improvado? Aligning data and adjusting widgets can be a bit challenging at times. ## Top-Rated Alternatives [ ![Adverity](https://images.g2crowd.com/uploads/product/hd_favicon/f3154e0ddf091acb2e5cbf6c97c33fae/adverity.svg "Adverity") Adverity 4.4/5(326) ](https://www.g2.com/products/adverity/reviews) [ ![Supermetrics](https://images.g2crowd.com/uploads/product/hd_favicon/2f396db22ac6d3c75a88648cbca3a331/supermetrics.svg "Supermetrics") Supermetrics 4.4/5(823) ](https://www.g2.com/products/supermetrics/reviews) [ ![Funnel](https://images.g2crowd.com/uploads/product/hd_favicon/0d180ccd76daf1ad45b8d0cdf6635fe7/funnel.svg "Funnel") Funnel 4.5/5(165) ](https://www.g2.com/products/funnel/reviews) [ View All Alternatives ](https://www.g2.com/products/improvado-improvado/competitors/alternatives) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") EM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 4/8/2025 "Fine experience and would recommend" 5/5 What do you like best about Improvado? We mostly used the Extract & Load features, and they were super easy to set up new data connections and monitor the quality. Getting onboarded was very easy, and also the on-going set up of new connections. Also whenever we needed a new data connector that improvado didn't offer, they were very timely with building new ones. We used Improvado for several years - but then a decision was made outside of my department to use a different reporting tool and the ETL features became redundant with the new provider we started to use. During our discussions with Improvado, they worked hard to make sure we were still getting value from the partnership. Review collected by and hosted on G2.com. What do you dislike about Improvado? Never really got much value from the Analyze features, but also did not spend the time digging in since our main use case was ETL Review collected by and hosted on G2.com. What problems is Improvado solving and how is that benefiting you? Doing the ETL for us so our engineering team didn't need to maintain these API connections Review collected by and hosted on G2.com. Show More Response from Olga Kokoulina of Improvado [Editedit](https://www.g2.com/survey_responses/improvado-review-11028625/official_response/edit) Thank you for your 5-star review and the kind words about your experience with Improvado! It's wonderful to know that you found the onboarding smooth and that creating new connections was hassle-free. Even though your company has moved to a different solution, I appreciate your mention of how our team prioritized your continued satisfaction throughout the transition. If you ever need data integration and marketing intelligence solutions again, our door is always open! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Sid G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sid G.") SG Sid G. Digital Marketing Manager Enterprise (\> 1000 emp.) 8/20/2024 "Improvado has been a game-changer for our Marketing team!" 5/5 What do you like best about Improvado? Improvado has revolutionized our data management. By consolidating data from multiple sources into a single platform, we've eliminated countless hours of manual labor and gained invaluable time for analysis. The ability to create custom APIs, combined with Improvado's existing connections, has given us a complete and accurate view of our business. Review collected by and hosted on G2.com. What do you dislike about Improvado? We have had a couple changes in CSM in a year which makes things a little difficult but the support staff has been very helpful! Review collected by and hosted on G2.com. What problems is Improvado solving and how is that benefiting you? Improvado has transformed our data management by consolidating disparate data sources into a centralized platform. This has dramatically improved data accessibility, quality, and analysis capabilities, enabling us to optimize marketing campaigns, enhance customer experiences, and drive revenue growth. Review collected by and hosted on G2.com. Show More Response from Olga Kokoulina of Improvado [Editedit](https://www.g2.com/survey_responses/improvado-review-10028587/official_response/edit) Hi Sid, thank you for the five-star review and those wonderful words! We're thrilled to be the "game-changer" in your marketing team's data journey. Regarding the CSM changes, we understand it can feel like breaking into new shoes sometimes, but rest assured, your success remains our top priority through every transition. 12/19/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Mental Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Mental Health Care") UM Verified User in Mental Health Care Mid-Market (51-1000 emp.) 4/9/2025 "Your reporting is only as good as your data." 2/5 What do you like best about Improvado? Willingness to integrate and make workarounds for all products that we wanted to report on. Review collected by and hosted on G2.com. What do you dislike about Improvado? Unable to truly gather insights from the dashboards provided. Review collected by and hosted on G2.com. What problems is Improvado solving and how is that benefiting you? Improvado is supposed to help gather insights on our promotional messaging both organic and paid to see what should we dedicate our efforts (both time and money) toward to be able to get users to participate in our end goal, whether that is purchase, attend webinar, engage with thought leadership, etc. Review collected by and hosted on G2.com. Show More Response from Olga Kokoulina of Improvado [Editedit](https://www.g2.com/survey_responses/improvado-review-11032249/official_response/edit) Thank you for sharing your feedback with us. I appreciate your recognition of our team's flexibility and willingness to integrate with various products for your reporting needs. However, I'm concerned to hear that you weren't able to gather meaningful insights from our dashboards. This is definitely not the experience we want our customers to have. Understanding your specific challenges with extracting actionable information would be incredibly helpful for us. Were there particular metrics or visualization options you found lacking for your promotional messaging analysis? Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 4/9/2025 "Powerful tool as good as your data" 1.5/5 What do you like best about Improvado? The tool is powerful and the team wants to try hard to support you. Review collected by and hosted on G2.com. What do you dislike about Improvado? The tool is only as good as your data if you have bad data then the reports won't be helpful. There is a heavy technology lift to get this tool going. Review collected by and hosted on G2.com. What problems is Improvado solving and how is that benefiting you? We hoped to have it gather marketing metrics from various platforms for ease of reporting. Review collected by and hosted on G2.com. Show More Response from Olga Kokoulina of Improvado [Editedit](https://www.g2.com/survey_responses/improvado-review-11031362/official_response/edit) Hi there! You're absolutely right that any reporting tool relies on clean data to deliver meaningful insights. I'm sorry that despite our team's support efforts, you still experienced challenges with the implementation and technical setup. Would you be open to sharing more specifics about the difficulties you encountered while setting up your marketing metrics? Understanding your particular pain points would help us improve our onboarding process and provide better guidance for customers facing similar challenges in the future. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jack M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jack M.") JM Jack M. Senior Associate Mid-Market (51-1000 emp.) 9/24/2024 "Experience during role within D&A practice" 3.5/5 What do you like best about Improvado? - Improvado consolidates marketing data from various sources into one platform, making it easier to analyze and manage. - It supports a wide range of integrations with popular marketing platforms, ensuring seamless data flow. - The platform is designed to be intuitive, making it accessible even for users with minimal technical expertise. Review collected by and hosted on G2.com. What do you dislike about Improvado? - Improvado can be expensive, particularly for smaller businesses or startups with limited budgets. - While customizable, some users may find the extent of customization options insufficient for highly specific needs. Review collected by and hosted on G2.com. What problems is Improvado solving and how is that benefiting you? Time-Consuming Reporting - One of the main, key benefits being Improvado automates the reporting process, saving time and reducing errors. Another benefit and problem Improvado solves is useage for non-technical people, Improvado's user-friendly interface makes data management accessible to non-technical users. Review collected by and hosted on G2.com. Show More Response from Olga Kokoulina of Improvado [Editedit](https://www.g2.com/survey_responses/improvado-review-10298122/official_response/edit) Thank you for sharing your Improvado experience, Jack! Could you share what particular customization features you felt were lacking? Your feedback would be incredibly valuable as we continue to enhance our platform. Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/8/2025 "Great Team, Quick Replies" 2.5/5 What do you like best about Improvado? Their ticket system is really great, and the team usually replies very timely. Review collected by and hosted on G2.com. What do you dislike about Improvado? It requires technical experience. I wouldn't say this is a tool marketers or beginners can use. You'll need a developer depending on what you are looking to do. Review collected by and hosted on G2.com. What problems is Improvado solving and how is that benefiting you? It's helping us store our data and report back to our clients. Review collected by and hosted on G2.com. Show More Response from Olga Kokoulina of Improvado [Editedit](https://www.g2.com/survey_responses/improvado-review-11028164/official_response/edit) Hi there! It's really nice to hear you've had a positive experience with our customer support team - that's something we pride ourselves on. You make a valid point that the platform currently has a steeper learning curve for marketers without technical backgrounds. We've actually been working on several UI improvements and have recently launched self-serve transformations designed specifically for marketing teams without developer support. Would you be willing to share which specific features you found most challenging? [See how Improvado improved](https://improvado.io/product-updates/self-serve-data-transformation-updates) Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Erica K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erica K.") EK Erica K. Digital & Communications Director Enterprise (\> 1000 emp.) 3/26/2024 "Valuable data aggregation and visualizations at your fingertips" 5/5 What do you like best about Improvado? The ability to directly sync with countless reporting modules, such as Google Ads, Meta, and more. Integration has been seamless and our account directors are all incredibly sharp-minded. Review collected by and hosted on G2.com. What do you dislike about Improvado? There are a few limitations with the API in terms of metrics that can be pulled in from Google Ads. However, Improvado has been instrumental in helping us find alternative solutions to get the data we need. Review collected by and hosted on G2.com. What problems is Improvado solving and how is that benefiting you? Right now, we are very Excel-driven company. All of our reporting metrics can be found, but it takes some digging to get exactly what you need. Improvado provides an all-in-one solution that will save our company countless hours to get the metrics we need when we need them. Review collected by and hosted on G2.com. Show More Response from Olga Kokoulina of Improvado [Editedit](https://www.g2.com/survey_responses/improvado-review-9477467/official_response/edit) Hi Erica! It's our mission to help great companies like yours to be less bogged down in Excel spreadsheets. Have you had a chance to review the Google Ads Web Page View report type? I'll attach the link below. [See how Improvado improved](https://lookerstudio.google.com/embed/u/0/reporting/bc22dac3-e0bc-4135-92dd-e056ebf9d234/page/9Y3YB?params=%7B%22df2%22:%22include%25EE%2580%25800%25EE%2580%2580IN%25EE%2580%2580Google%2520Ads%22,%22df3%22:%22include%25EE%2580%25800%25EE%2580%2580IN%25EE%2580%2580Web%2520Page%2520View%22%7D) 5/30/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") IM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 2/2/2025 "Improvado is a good tool for easily setting up data extractions from multiple platforms." 4/5 What do you like best about Improvado? The easines with which we can set data extractions from different platforms. That users can be onboarded easily. Good customer suppor when tickets are created. Review collected by and hosted on G2.com. What do you dislike about Improvado? Too much push for AI. Inconsistent data delivery based on the settings selected. Lack of reporting / status information for data extractions. Review collected by and hosted on G2.com. What problems is Improvado solving and how is that benefiting you? Being able to easily get data from multiple sources. Review collected by and hosted on G2.com. Show More Response from Olga Kokoulina of Improvado [Editedit](https://www.g2.com/survey_responses/improvado-review-10776848/official_response/edit) Thank you for your feedback on Improvado! We're happy that our platform has made data extraction from multiple sources easier for your team. Regarding status reporting, we've recently enhanced our platform with Transformation statuses, and we're continuously working on more improvements based on customer input like yours. Stay tuned! [See how Improvado improved](https://improvado.io/product-updates/transformation-statuses-2025-03-06) Validated ReviewerIncentivizedSource: G2 invite on behalf of seller AO Adam O. Mid-Market (51-1000 emp.) 2/20/2024 "Improvado - Amazing ETL & AI Tool for Marketing Agencies!" 5/5 What do you like best about Improvado? There are a lot of ETL tools and a growing amout of AI companies, but Improvado's customer relationships and willingness to go above and beyond really sets them apart. We embarked on an AI journey together as partners and it's been amazing how far we have come in a relatively short period of time. They work hard to personalize the experience and platform for your specific company use! Review collected by and hosted on G2.com. What do you dislike about Improvado? No real downsides that I see, just moving through the AI roadmap takes a lot of hard work, training and implementation. Review collected by and hosted on G2.com. What problems is Improvado solving and how is that benefiting you? Improvado is solving as our ETL tool and our Marketing Analytics data storage. They also have been working extremely hard on implementing AI for our business to give us insights on how we can improve in certain areas. The main benefit has been the people. They do a great job of personalizing the experience for you and tailoring to your company needs! Review collected by and hosted on G2.com. Show More Response from Olga Kokoulina of Improvado [Editedit](https://www.g2.com/survey_responses/improvado-review-9312178/official_response/edit) Hi Adam! Thank you for your kind words about our customer relationships and the personalized experience you've received. At Improvado, we strongly believe that even the best technology needs great people behind it who understand your specific challenges. Seeing this philosophy resonate with your agency means a lot to us. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller EB Eugene B. Mid-Market (51-1000 emp.) 2/6/2024 "Empowering Analytics with Customization" 4.5/5 What do you like best about Improvado? The best aspect of Improvado is their extensive range of integrations across major social, search, and ad-server platforms. This breadth allows us to leverage a single connection for all our integration needs, significantly simplifying the process and reducing time-to-market. Additionally, their willingness to create bespoke transformations ensures that the integrations are tailored to match our specific business requirements. Lastly, Improvado offers robust support services with short ticket cycle times and consistently delivers error-free changes. We are pleased with the level of support we receive from their team. Review collected by and hosted on G2.com. What do you dislike about Improvado? There are no significant drawbacks to our experience with Improvado. If anything, a suggestion for improvement would be to focus on enhancing process maturity as they scale and grow. Review collected by and hosted on G2.com. What problems is Improvado solving and how is that benefiting you? Improvado plays a crucial role in solving our advertising campaign performance challenges, particularly in tracking and analyzing performance across various channels. By synchronizing this data with our platform, we offer users a comprehensive view of their media plan's cross-channel performance, enabling them to make informed decisions and optimize their advertising strategies effectively. Review collected by and hosted on G2.com. Show More Response from Olga Kokoulina of Improvado [Editedit](https://www.g2.com/survey_responses/improvado-review-9202805/official_response/edit) Hi Eugene, thanks for taking the time to leave us a review! We're so happy to hear that you're enjoying using Improvado. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[ETL Tools](https://www.g2.com/categories/etl-tools) [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[ETL Tools](https://www.g2.com/categories/etl-tools)[Data Extraction](https://www.g2.com/categories/data-extraction-tools) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Affordable sales compensation software for startups](https://www.g2.com/discussions/what-is-the-most-affordable-sales-compensation-software-for-startups)[Which home care agency management platforms integrate scheduling, billing, and compliance tracking in a single system?](https://www.g2.com/discussions/which-home-care-agency-management-platforms-integrate-scheduling-billing-and-compliance-tracking-in-a-single-system)[Best knowledge base software for IT companies](https://www.g2.com/discussions/best-knowledge-base-software-for-it-companies) [Best tools for integrating client portals into websites](https://www.g2.com/discussions/what-are-the-best-tools-for-integrating-client-portals-on-websites)[Top-rated tools for automated bug detection](https://www.g2.com/discussions/top-rated-tools-for-automated-bug-detection)[Pros and Cons Details](https://www.g2.com/products/improvado-improvado/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)