I really like Improvado's AI agent because it can handle tasks with excellent accuracy and requires very few corrections. The ability to set up new data connections, extractions, blends, and integrations just by prompting it in natural language is a huge plus for me. Additionally, Improvado excels at extracting insights from our data. We’ve also started testing bi-directional pipelines, which allow us to create audiences from our data and push them to ad platforms for targeting, something we find quite useful. Review collected by and hosted on G2.com.

Improvado has a long learning curve, especially for teams that lack technical skills. Even though the onboarding team does a great job explaining features and processes, it's still challenging if the team consists only of marketers without an IT specialist. I would suggest an "easy mode" interface for those users, so they have a smoother transition, and would expect the onboarding team to tailor their process based on the team's skill level. Review collected by and hosted on G2.com.

Improvado combines data sources in ways Looker Studio can’t. One of my clients runs five websites, and I pull all of their GA4 data into a single dashboard, then filter it by URL. In Looker Studio, that required multiple blends, and even then the data didn’t always join the way I needed it to. With Improvado, it takes one prompt.

The AI agent also creates custom reports that I can adjust with another prompt, so I’m not stuck fixing things widget by widget. We connect every source we can, and for the ones that weren’t available in their templates, Improvado built custom connectors so we could still bring everything together. Review collected by and hosted on G2.com.

The learning curve is long. It took about six months of weekly calls with support to understand what the product can really do. Out of the box it looks basic. You have to push for customized settings to unlock its value. It's not for impatient teams. Review collected by and hosted on G2.com.

What I value most about Improvado is its ability to manage a complex marketing data landscape through a single platform. In our case, it supports integrations across 17 data sources and more than 220 accounts and properties in multiple countries, automating hundreds of extraction processes and consolidating the results in our data warehouse. This has reduced the need to build and maintain separate integrations for each advertising and analytics platform.

Another important benefit is that Improvado manages connector maintenance and API version updates. This is particularly valuable for social media platforms, where APIs can change frequently. Handling these updates internally across multiple sources would require continuous monitoring and could create a significant operational burden. The broad connector coverage and the support provided when troubleshooting data-source issues have also been particularly valuable. Review collected by and hosted on G2.com.

The main limitation is the limited visibility and control over what happens behind the managed connectors. When data issues occur, it can be difficult to independently identify whether the root cause is a source API, a connector configuration or an extraction process. More detailed logs, clearer audit trails, and better self-service monitoring would make troubleshooting faster and reduce dependency on support.

The platform can also be difficult to navigate for occasional users, especially when managing a large number of extraction orders and accounts. In addition, a more flexible pricing model that can adapt to actual usage patterns would further improve the overall value of the platform. Review collected by and hosted on G2.com.

I really enjoy the straightforward interface—it’s easy to navigate and never feels cluttered. Every integration I’ve set up has run smoothly, and the data extract/refresh scheduling feature in particular ensures our database stays updated and working exactly when we need it. Pricing was competitive compared with the other platforms we trialed, and support has been excellent since we started using the platform. Review collected by and hosted on G2.com.

Although the list of connectors is extensive and continues to grow, I’d still like the platform to support running custom connectors or custom API calls directly through it. Review collected by and hosted on G2.com.

What I like best about Improvado is how it simplifies complex marketing data. It helps us integrate, transform, and govern large datasets while making it easier to identify actionable insights and eliminate noise. The UI is intuitive, customer support is outstanding, and the team genuinely listens to feedback. I've been impressed by how quickly they turn customer requests into product improvements and continue to innovate ahead of our needs. Review collected by and hosted on G2.com.

I haven't encountered any major drawbacks. There can be a slight learning curve when working with complex data, but the support team is excellent and quick to help. The platform continues to improve and evolve based on customer feedback. Review collected by and hosted on G2.com.

It gives us the ability to access data where otherwise we would not be able to. Review collected by and hosted on G2.com.

I feel like it took a lot longer to onboard, and get the right person who understood what we were trying to do to be assigned on our account or tickets. At first setups would take a really long time, and was difficult to get questions answered. Review collected by and hosted on G2.com.

Improvado is helpful for bringing marketing data from multiple platforms into one place and reducing some of the manual work involved in reporting. I like having a more centralized way to work with data across different marketing sources, especially when dealing with multiple platforms and accounts. It can make the overall data workflow more organized and scalable. Review collected by and hosted on G2.com.

There can be a learning curve, especially when troubleshooting data issues or trying to understand how certain integrations and transformations work. Some workflows can feel more complex than expected, and it isn’t always immediately clear where to look when something doesn’t behave as intended. Better visibility into troubleshooting and more intuitive configuration would improve the experience. Review collected by and hosted on G2.com.

It’s very easy to use, and we’ve run into almost no limitations so far. The integrations feel nearly unlimited, which makes it simple to connect everything we need. The support team is awesome, and the AI chat has been very helpful as well. Review collected by and hosted on G2.com.

So far, Improvado has met 100% of my needs. Review collected by and hosted on G2.com.

How easy it is to use and how well it integrates with our systems Review collected by and hosted on G2.com.

I don't necessarily have anything to dislike about Improvado Review collected by and hosted on G2.com.

The team we work with. They are amazing! Review collected by and hosted on G2.com.

The amount of people who will work on one issue Review collected by and hosted on G2.com.