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Moz Local Reviews & Product Details

Moz Local is a location management and local SEO tool designed to help businesses ensure their online presence is accurate, consistent, and visible across the most important directories, search engines, and maps. When someone searches for a product or service near them—like “coffee shop near me” or “plumber in [your city]”—Moz Local helps make sure your business appears in those results. It does this by syncing your business information (name, address, phone number, hours, and more) across major online platforms such as Google, Facebook, Apple Maps, Yelp, Bing, and dozens of others. With Moz Local, you no longer need to manually update your listings one by one. You can make changes once in your Moz Local dashboard, and they’ll automatically be distributed to all supported directories. This keeps your business details consistent and helps search engines trust your information—leading to better visibility in local search results. Moz Local also includes tools to monitor and manage your online reputation. You can track customer reviews across multiple sites, respond from within the platform, and get alerts when new reviews are posted. This allows you to stay on top of customer feedback and engage with your community in real time. In addition, the platform provides performance reporting, including metrics like search impressions, listing accuracy, and engagement levels. These insights help you understand how your business is being found and where you may have opportunities to improve. Whether you're managing one location or dozens, Moz Local simplifies the process of maintaining a strong, trustworthy online presence. It’s built specifically for local businesses that want to save time, reduce manual work, and improve their chances of getting found by nearby customers. In short: Moz Local is a tool that helps your business show up—and stand out—in local search results.

Seller

Moz

Discussions

Moz Local Community

Languages Supported

English

Overview by

Miro Mustonen

Pricing

Pricing provided by Moz Local.

Lite

$16.00

Per Month

Preferred

$24.00

Per Month

View More Pricing Information

Top-Rated Alternatives

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Moz Local Media

GeoRank gives you a precise view of how your business and competitors rank in Google’s local search results across different neighborhoods. Because search results change based on a person’s location, traditional rank tracking doesn’t show the full picture. With GeoRank, you can set grids around y...

Insights in Moz Local connects directly with your Google Business Profile to show how customers are finding and engaging with your business. Track key actions like website clicks, direction requests, and phone calls to understand how your listing drives leads over time. See which search keywords ...

Listings AI helps you keep your business listings optimized as markets, competitors, and customer behaviors change. By analyzing reviews, engagement signals, keywords, and competitor data, it generates tailored recommendations that follow SEO best practices and align with local search trends. You...

Locations in Moz Local is where you manage and update your business details to keep listings accurate and consistent across the web. From one dashboard, you can edit core information like name, address, hours, services, categories, and attributes, as well as upload images and add custom fields. A...

Networks in Moz Local gives you a centralized view of all the directories, social platforms, and review sites your business can connect to. From here, you can see which locations are linked, ready to link, or need updates, and quickly manage connections across platforms like Google, Facebook, Yel...

Reviews Sentiment in Moz Local helps you understand how customers feel about your business by analyzing the language used in their reviews. Track sentiment trends over time, see top keywords driving positive or negative feedback, and explore interactive word clouds to quickly spot themes. With co...

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Kara B.

Founder

Small-Business (50 or fewer emp.)

5/7/2025

"MOZ local is a waste of time and money"

0.5/5

What do you like best about Moz Local?

Nothing. I have never been more disappointed in a SAAS. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

After being a MOZ customer for 7 years, I've experienced a significant decline in their local directory submission service. Key issues include:

Our listings decreased from 115+ to only 32 within the past year, despite maintaining our same level of engagement.

Customer support was largely inaccessible when I tried to address these concerns.

Upon investigation, I discovered a competitor's link had been added to one of my citations containing my company's content, raising data management concerns.

When I terminated the service, MOZ "unhooked" my business from placements I had independently acquired, including Apple Maps!

Most troubling were emails threatening that my citations would be sold to others upon my plan's expiration - a questionable practice involving brand-owned content.

I DO NOT recommend MOZ for directory submissions based on these experiences. Businesses should consider alternatives with more responsive support and transparent practices. Review collected by and hosted on G2.com.

Sahana B.

Marketing Executive

Mid-Market (51-1000 emp.)

7/12/2024

"An indispensable tool for SEO"

4/5

What do you like best about Moz Local?

Moz is a must-have tool for SEO persons. Before creating a backlink to any site, I can quickly check that site's Domain authority & spam score. As DA, PA & spam scores are essential metrics. Through the Link research feature, Moz will provide all necessary details regarding a site. Also, it is very easy to check all DA, PA, and Spam scores, using the Moz extension and it is completely free. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

For my requirement Moz Local is perfect. But It has fewer features compared to its competitors. Review collected by and hosted on G2.com.

Antonio Miguel R.

Digital Marketing Director

Small-Business (50 or fewer emp.)

1/5/2024

"Great tool for Local SEO"

4/5

What do you like best about Moz Local?

What I like the most is being able to unify different business accounts in one place and manage everything from a single site. This facilitates work and saves time. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

What I like least is the cost; I think the tool has a cost higher than what it offers. Review collected by and hosted on G2.com.

Verified User in Computer Networking

Small-Business (50 or fewer emp.)

9/26/2023

"Aquisitions do not benefit us"

0.5/5

What do you like best about Moz Local?

Products used to be great. Not so much, Policy changes to stick us for a year. Do not take into consideration the MSP needs or wants. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Invoicing: poorly done, not easy to read, not reconcilable. Does not make being a customer easy. Ticket resolution slow. Client success managers, don't know anything about the other products. Too many hoops to jump through to get help. Account managers are aweful. Review collected by and hosted on G2.com.

Mridul G.

Search Engine Optimization Executive

Mid-Market (51-1000 emp.)

12/15/2022

"Moz Local Fulfills All SEO Requirements"

4/5

What do you like best about Moz Local?

MOZ is ideal for SEO-related items like site audits, crawling reports, etc. Using Moz's incredibly user-friendly interface, I can quickly generate beautiful reports for clients and myself. I use it specifically to reveal "no-follow" connections on websites. This is especially beneficial when considering using backlinks by posting on websites supporting content syndication. Although it offers keyword tracking, it goes further in a few aspects. Search Visibility is a measure that the system offers. This score may be applied to all the keywords being tracked or only to those within a user-defined category. As a result, this aids in our understanding of the website's performance and specific product categories. Additionally, we can see how the three rivals stack up. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Their customer service is subpar. Occasionally, data from a tool used to assess competition is not correct. There are several differences if you compare the data from MOZ with that from Google Search Console and Ahrefs. I used them to analyze ten projects for links and discovered that they could not crawl backlinks that I made a few months ago, despite being visible in search console data. They must improve their dot bot. They are unable to recognize the internal connections on my websites either. I found 8 out of 100 projects had no internal links when I examined them. The Moz Local tool is missing essential functions like Citation Builder and Reputation Manager. There is no free trial available for Moz Local either. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

I use Moz to enhance the on-page and off-page SEO for our website. Moz provides a variety of tools to ease the work of SEO specialists. It makes it simple to examine our own and rival websites by allowing us to do so simply by putting in the URL. It computes measures (DA and PA) to determine a website's ranking power. Thus, this aids in our understanding of the overall performance of the website and specific product categories. It's excellent for providing keyword recommendations and assisting you in determining which keywords to target. The fact that the link explorer tool reveals the sources of my competitors' links is another reason why I adore it. It's a fantastic technique for developing a link-building plan for my website. Review collected by and hosted on G2.com.

Response from Miro Mustonen of Moz Local

edit

Thanks for the review Mridul! Great to know you find Moz solutions ideal for your SEO efforts. We've shared your dislikes with the team and will take those into consideration.

Rusty M.

Director of Marketing

Mid-Market (51-1000 emp.)

11/27/2022

"User Friendly Platform"

3.5/5

What do you like best about Moz Local?

I used Moz Local to manage local listings for our company. The platform made it easy to manage consistent listing information across most of the major listing services. The subscription cost was also reasonable. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Although most of the relevant listing services are covered, Yahoo was not. We had some inconsistent listings on Yahoo, and this became a problem that we had to address through another local listing platform. Review collected by and hosted on G2.com.

Response from Miro Mustonen of Moz Local

edit

Thanks for the review, Rusty! Glad to know you found Moz Local easy to manage and found the cost reasonable. We shared the feedback on Yahoo with our team.

Hank P.

Marketing Consultant

Small-Business (50 or fewer emp.)

1/12/2022

"Moz - a great solution"

5/5

What do you like best about Moz Local?

Moz local is the best and most affordable option for getting your business data consistent across all digital platforms and listings. They provide a great analysis tool, and their platform is very user-friendly. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

I don't have any dislikes about Moz Local. It works just as I need it. Review collected by and hosted on G2.com.

Response from Miro Mustonen of Moz Local

edit

Thanks for the great review, Hank! We appreciate it.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/16/2021

"Moz Local is a pretty dang good platform"

4/5

What do you like best about Moz Local?

The overall ease-of-use of Moz Local is the main selling point for me. It took us a grand total of 15 minutes to get ~50 locations set up in the platform and ready for distributing data. Then, we were able to get right to work on duplicates! Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

The most annoying part about Moz Local is that there was an issue when we turned on the Google Sync. We were able to get the issue fixed, however, by discussing it with their support team - they even corrected the issues on the live listings for us! Review collected by and hosted on G2.com.

Response from Miro Mustonen of Moz Local

edit

Hi there - and thank you for the great review! Great to know that you find Moz Local so easy to use and that support was able to help you out.

Michael C.

Google Ads Manager

Small-Business (50 or fewer emp.)

11/23/2021

"It's Okay, I tried it and ended up using SEM Rush"

2.5/5

What do you like best about Moz Local?

Moz Local is good. I like the simplicity of the website. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

I would like to access more resources and improve my organic traffic for my clients. I wanted some academy learning, but you have to pay. SEMRush offers it for free. Review collected by and hosted on G2.com.

Levi C.

ceo director

Small-Business (50 or fewer emp.)

2/10/2021

"“Easy to use for keyword traffic”"

4.5/5

What do you like best about Moz Local?

I'ver been trusting the Moz brand now for over 1 years at work. I find their products and Whiteboard Fridays with Ran to be very useful when conducting keyword research and doing local citation building. I am a current ongoing customer of Moz Local and use it to help boost citations and local listings for my clients. In the past year they recently made changes to their dashboard and how you upload your business information. The portal used to be very confusing and had minimal field to fill out and submit. What I like now about moz local is being able to track my works clients and updated local SEO score and find NAP inconsistencies across well known aggregators and other trusted listing sites. They now have better options to upload images, content and reporting tools within ML to help track their progress. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

I find Yext local white label for agencies with a big budget to be much better than ML however since MOZ focuses more on SEO and is known in the industry to be a good source of content, I stick to Moz local to help boost my local citations for my clients.

Switched From: Yext Review collected by and hosted on G2.com.