BrightLocal Reviews & Product Details

BrightLocal is a dedicated local SEO platform. Its powerful local SEO tools and reports allow agencies and brands to improve local rankings, generate more traffic and leads from local search, and manage reviews/reputation. Over 5,000 innovative agencies and brands like iProspect, Mediacom, Hilton, and Ikea trust BrightLocal to improve their local search visibility through its industry-leading platform. These companies achieve this through BrightLocal's SEO Audits and Reports, Listings Service and Management Tools, and its Online Reputation Management solution. With BrightLocal, customers experience better local search results, a huge portion of time saved, and a cleaner way to showcase local search success to key stakeholders. Plans start from $39/month, with a free 14-day trial available with no card required. Among many awards, G2's audience of users has ranked BrightLocal as Summer 2023 software leader across a total of four categories: - Local Listings Management - Local SEO - Local Marketing - Online Reputation Management

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Pricing

Pricing provided by BrightLocal.

Track

Starting at $39.00

Per Month

Manage

Starting at $49.00

Per Month

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BrightLocal Integrations

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Integration information sourced from real user reviews.

BrightLocal Media

Location Summary: Get a summary overview of the most important local search data for each location. From here you can jump into the individual reports to get more detail: Local Search Rank Checker, Local Search Grid, Citation Tracker, Google My Business Audit, Local Search Audit, and Reputation M...

Local Search Audit: Uncover your biggest optimization opportunities and save countless hours lost to manual, repetitive audits.

BrightLocal Demo - Local Search Rank Checker

Local Search Rank Checker: See the complete picture of local rankings at city or zip code level. Uncover localized search volumes and benchmark performance vs the competition.

Local Search Grid: Get a bird's-eye view of your location's rankings. Measure the share of search visibility across the map for your most important keywords, and find out which need attention.

Citation Tracker: Track where your business's NAP (name, address, phone number) appears online, manage duplicate listings, and find inaccurate information that needs fixing.

Reputation Manager: Use Reputation Manager to stay on top of all your reviews wherever your customers leave them. View and reply to Google and Facebook reviews directly within the platform, and generate more positive reviews with email, SMS, and in-store review requests.

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Adam J.

Regional Marketing Manager

Small-Business (50 or fewer emp.)

1/14/2026

"BrightLocal’s SEO Ranking & Competitor Insights Drive Actionable Results"

4/5

What do you like best about BrightLocal?

BrightLocal has the best tools to give us a sense of how we are ranking for SEO keywords in our market. Their competitor analysis is also very insightful, and gives us actionable items to work on with our digital agencies. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

Because of all the tools and options available, it can be a little difficult to navigate or find where you are looking to go the very first time. Review collected by and hosted on G2.com.

Abhishek R.

Senior SEO Manager

Small-Business (50 or fewer emp.)

9/15/2025

"Amazing for tool for local SEO,"

5/5

What do you like best about BrightLocal?

Citation Building for Websites if Very Amazing they take the whole process smoothly.

Ranking Tracking and review management very Use full. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

little high price for the full tool and adding extra for citation building Review collected by and hosted on G2.com.

What problems is BrightLocal solving and how is that benefiting you?

bright local solving Local SEO problem with the solution tracker , local SEO tools. Using bright local the result for my business was very good, i got 1 position ranking in SERP and major keywords which major converted to leads. Also there blogs and resources are very useful and there courses are absolutely amazing. Review collected by and hosted on G2.com.

Stuart S.

Owner

Small-Business (50 or fewer emp.)

7/10/2025

"Positive experience with Brightlocal's Citation Update Service"

5/5

What do you like best about BrightLocal?

Brightlocal was communicative during the update process, informing me of any issues, next steps, impediments, and work-arounds. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

Some, who do not appreciate interaction, may prefer a more automated directory citation update service like Yext. Review collected by and hosted on G2.com.

What problems is BrightLocal solving and how is that benefiting you?

I recently used Brightlocal's citation update service to rationalize a client's directory presence. Brightlocal worked cooperatively with me to make the appropriate updates. In a case where one of the directories was non-responsive, Brightlocal worked to create an instance in another competitive directory. The Brightlocal team communicated progress, issues, and work-arounds for me. Too soon to know the ranking impact but I expect good results. Review collected by and hosted on G2.com.

Mark D.

Business Consultant

Marketing and Advertising

Small-Business (50 or fewer emp.)

9/1/2025

"Comprehensive Local SEO Platform for Agencies"

4/5

What do you like best about BrightLocal?

BrightLocal provides an all-in-one solution to improve local search rankings, manage citations, and oversee reputation management with an easy-to-use dashboard. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

SImple to use system, no complaints from me. Review collected by and hosted on G2.com.

Sergio A.

Founder

Small-Business (50 or fewer emp.)

5/8/2025

"Review for Angel Agpalza"

5/5

What do you like best about BrightLocal?

Bright local is easy to use, due to GUI (graphical user interface). Its simple to view rankings, and everything associated with the software. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

I cant think of any. Overall its an excellent product. Review collected by and hosted on G2.com.

Joseph M.

SEO Specialist

Mid-Market (51-1000 emp.)

6/14/2024

"Getting the Reviews & ratings easy and fast"

5/5

What do you like best about BrightLocal?

For me, using Bright Local is very helpful for those users who need to get reviews and ratings for their work. You can also easily navigate the bright local website based on your frequency of use, and the customer support is also notifying you that they are there to help you if you need it. The bright local has an excellent Ease of Integration. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

To be honest, there's nothing yet that I dislike about Bright Local as far as I am using it. Because every time I use it, I can easily get what I need. But there is just one thing that I am experiencing that is not a big deal for me. It is that there's a time when you are going to search for a client in the bright local search bar and it is not showing up, but when you continuously press the next button, you will see what you are looking for. But again, it's not a big deal. Only a few normal things happen on every website. If ever other users are also experiencing that situation and request to fix it, I am sure it can be done with the bright local ease of implementation. Review collected by and hosted on G2.com.

Response from Myles Anderson of BrightLocal

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Hello Joseph

Thank you for taking the time to share your detailed feedback. We’re thrilled to hear that our platform has been helpful in simplifying the process of obtaining reviews and ratings for your work. It's great to know that you find our website user-friendly and our customer support responsive and proactive.

We also appreciate your positive comments about the ease of integration. Our team is dedicated to ensuring a seamless experience for our users, and your feedback reassures us that we are on the right track.

Regarding the search functionality issue you mentioned, we sincerely apologize for any inconvenience it may have caused. We take all user feedback seriously, I have passed this on to the Product Managers and we will look into this matter to improve the search experience as soon as possible.

Thank you once again for your valuable feedback. If you have any further suggestions or need assistance, please do not hesitate to reach out to our customer support team.

Best regards,

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

6/1/2025

"Amazing experience using Brightlocal to grow my business!"

5/5

What do you like best about BrightLocal?

Easy to use and great customer service (thanks Bethel!) Love the local grid feature Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

It runs a little slow but it's worth the wait! Review collected by and hosted on G2.com.

Tony G.

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁

Small-Business (50 or fewer emp.)

4/18/2024

"A first rate SEO tool"

5/5

What do you like best about BrightLocal?

BrightLocal has a ton of options, all of which appear to be useful for somebody attempting to rank SMEs on Google at a local level. The interface is reasonably intuitive and navigation between applications is quite easy. The onboarding videos (Bright Academy) are among the best I've ever used. The support can only be described as superior. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

There isn't a lot to dislike. As an agency, I'd prefer more options with white labelling. I believe the platform would benefit from administrators being able to exert more granular control over user groups, although, in fairness, there is a workaround that goes some way toward solving that (relatively minor) issue. Review collected by and hosted on G2.com.

What problems is BrightLocal solving and how is that benefiting you?

BrightLocal provides a wide range of usable information that allows users to correctly optimise websites, Google Business Profiles, Google Maps, Local Finder and citations. It also provides excellent tools to gather Google reviews, post to GBPs and numerous other time-saving functions. The reports generated by the system can be shared with customers, with a decent (although imperfect) degree of white labelling. Overall, it solves a wide range of problems that anyone attempting to rank locally in Google organic search might reasonably encounter. Review collected by and hosted on G2.com.

Response from Myles Anderson of BrightLocal

edit

Hello Tony

Thank you immensely for taking the time to share your experience with BrightLocal. We're thrilled to hear that you find our platform valuable for ranking SMEs on Google at a local level. It's heartening to know that our wide array of options and intuitive interface have been instrumental in simplifying your optimization efforts.

Your praise for Bright Academy is truly appreciated. We strive to offer comprehensive resources to empower our users, and your feedback on the onboarding videos reaffirms our commitment to delivering top-notch educational content.

We understand your feedback regarding white labeling options for agencies, and rest assured, we're continuously exploring ways to enhance our platform's capabilities in this aspect. Additionally, we appreciate your suggestion regarding granular control over user groups, and while we do offer workarounds, we're dedicated to refining our system to better meet the needs of agencies like yours.

It's gratifying to hear that BrightLocal has been instrumental in solving various challenges associated with local search optimization.We're delighted to play a role in streamlining your workflow and helping you achieve success in local search rankings.

Once again, we genuinely appreciate your feedback and your ongoing support of BrightLocal. If there's anything more we can do to enhance your experience, please don't hesitate to reach out. We're here to support you every step of the way.

Aaron W.

Marketing Copywriter

Small-Business (50 or fewer emp.)

12/11/2024

"Quick and responsive customer service"

4.5/5

What do you like best about BrightLocal?

I really like their customer service. They are always quick to respond. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

The user interface is a bit clunky, but otherwise, their customer service team makes up for it with tons of help. Review collected by and hosted on G2.com.

Neil C.

Founder and CEO

Small-Business (50 or fewer emp.)

2/2/2024

"BrightLocal Simple to use"

5/5

What do you like best about BrightLocal?

Simple and effective. Use this if you want to figure out why your business isn't gaining the traction you believe it should. It takes the mystery out of it. The learning curve seems pretty low. I'd say that they worked on creating a few features well...and those features lead into each other so watch the demo and you'll understand 80% of it. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

There are some bugs here and there but on the other hand, I've used far more expensive systems and they have bugs as well. The difference is that BrightLocal customer support actually got back to me in the same day. There are a number of features that I'm still trying to understand but they steem straight forward. Review collected by and hosted on G2.com.

Response from Myles Anderson of BrightLocal

edit

Hi Neil

Thank you for taking the time to share your experience with BrightLocal. We're delighted to hear that you find our platform simple and effective, particularly in uncovering insights about your business's traction.

We understand that encountering bugs can be frustrating, and we apologize for any inconvenience they may have caused. We're committed to providing prompt and helpful customer support, and we're pleased to hear that you found our team responsive in addressing your concerns.

Your feedback regarding features that you're still trying to understand is valuable to us. We continuously strive to improve our platform and make it more intuitive for our users. If you ever have any questions or need further assistance in navigating these features, please don't hesitate to reach out to our support team, we're always happy to help.

Thank you once again for choosing BrightLocal, and please don't hesitate to reach out if there's anything else we can assist you with.