Launchmetrics is the market’s first AI-powered Brand Performance Cloud, providing more than 1,700 clients with the software, data and insights they need to connect strategy with execution. With over a decade of expertise, its Brand Performance Cloud helps executives launch campaigns, amplify reach, measure ROI and benchmark brand performance.
Their AI-driven and proprietary Media Impact Value® algorithm is the answer to modern measurement in a global world, making impact measurable. Launchmetrics brings a sharp focus to profitability, accountability and efficiency while enabling the type of quick decision-making required for agility. With tools for sample management, event organization, PR monitoring and brand performance and Voice analytics, the Launchmetrics Brand Performance Cloud enables brands to build a successful marketing strategy, all in one place.
Founded in New York and with operating headquarters in Paris, Launchmetrics has 450+ employees in twelve markets worldwide and offers support in five languages. Launchmetrics has been the trusted provider to brands worldwide such as Tiffany’s, Vogue, KCD, Shiseido, The North Face and Levi’s as well as partners like IMG, the Council of Fashion Designers of America, the Camera Nazionale Della Moda Italiana and the Fédération de la Haute Couture et de la Mode.
About Media Impact Value® (MIV®):
Media Impact Value® (MIV®) allows brands to assign a monetary value to every post, interaction or article to measure its impact and identify contributions to brand performance across Voices, channels and regions. Recognized as the most comprehensive and modern measurement standard in the industry, MIV® lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the audience perspective. The Launchmetrics methodology is built on more than 15 years of experience, working with and for Fashion, Lifestyle and Beauty (FLB) brands globally, including China. Finely tuned with AI and machine learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape.
Average Rating: 4.6/5.0
Total Reviews: 89
How Do G2 Users Rate Launchmetrics?
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Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
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Data Exporting / Importing: 8.8/10 (Category avg: 8.3/10)
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Client management: 9.3/10 (Category avg: 8.0/10)
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What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)
Who Is the Company Behind Launchmetrics?
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Seller: Lectra
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Year Founded: 1973
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HQ Location: Paris Île-de-France, France
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LinkedIn® Page: www.linkedin.com
1,999 employees on LinkedIn®
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Ownership: EPA: LSS
Who Uses This Product?
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Top Industries: Apparel & Fashion, Luxury Goods & Jewelry
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Company Size: 48% Small, 35% Medium
What Do G2 Reviewers Say About Launchmetrics?
AI-generated summary from verified user reviews
Pros
- Users find Launchmetrics to be intuitive and easy to use, streamlining project management and saving time.
- Users find Launchmetrics very helpful for streamlining workflows, enhancing efficiency and offering superb support throughout.
- Users praise the helpful customer support of Launchmetrics, ensuring quick responses and effective issue resolution.
- Users value the accuracy of reports from Launchmetrics, enhancing efficiency in PR management and sample tracking.
- Users appreciate the comprehensive coverage by Launchmetrics, simplifying PR management with effortless reporting and monitoring.
Cons
- Users find the interface complicated with multiple workspaces and suggest updates for better usability and automation.
- Users often find missing features like barcoding updates and automation complicate their tasks on Launchmetrics.
- Users find the tagging issues cumbersome, often requiring manual input and leading to potential errors in sample trafficking.
- Users find the complexity of Launchmetrics challenging, especially with managing workspaces and learning event creation.
- Users face data management challenges with outdated clippings and manual inputs, impacting efficiency and accuracy.
What Are G2 Users Discussing About Launchmetrics?
