Badger Maps
The mobile-first field sales platform that makes every rep better and every team stronger. Badger Maps gives outside sales teams everything they need to plan smarter, execute better, capture more data, and scale what's working — all from a mobile app built for life on the road. Plan the perfect day before you leave the driveway - Build optimized multi-stop routes around your highest-priority accounts automatically or let AI plan your entire week overnight for you - Every account, contact, lead, and opportunity is visible on an interactive map, colorized by priority, last visit date, or any custom field, so you always know where to focus before you start driving. - Sync your route to your calendar with a single tap and hit the road knowing exactly what the day looks like. Execute every day like your best day - When a meeting cancels, nearby qualified leads surface instantly so no hour goes to waste. - Walk into every meeting prepared with full account history and pre-meeting briefs. - After each visit, AI drafts and sends a personalized follow-up automatically, so every deal keeps moving without anyone having to think about it. Capture more data from the field and into your CRM – without the admin. - Automated forms populate the right fields in your CRM, keeping every customer record current without any manual data entry. - Just talk. Your CRM updates. With voice-to-CRM, your notes update the right fields in your CRM the moment you leave the parking lot. - 2-way real time integrations with the leading CRMs, including HubSpot, Microsoft Dynamics, Salesforce, Zoho, NetSuite, Pipedrive, Monday.com, SugarCRM Veeva, Insightly, SugarCRM, and more. - Extend your full CRM to the field with unlimited custom objects and fields that keep all your data accessible and in sync. Give managers the visibility to build a better team - Automated reports summarize rep activity, account coverage, and route performance without anyone having to compile them. - Mileage tracking happens automatically on every route. - Performance dashboards give managers a live, geographic view of what's happening across every rep and every territory, so coaching conversations are grounded in data, not gut feel. Scale winning strategies across every territory - Automated territory alignment balances and optimizes territories based on revenue, account count, or any custom metric — in minutes, not weeks. - Lead routing assigns new leads to the right rep instantly. - Heat maps, bubble maps, and thematic maps surface the geographic patterns that drive better territory strategy. - Dynamic leaderboards keep the whole team motivated and accountable. Start your free 14-day trial, fully integrated with your CRM, with zero setup cost.
Average Rating: 4.7/5.0
Total Reviews: 355
How Do G2 Users Rate Badger Maps?
- Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.0/10)
- Roles: 5.9/10 (Category avg: 8.7/10)
- Analytics: 10.0/10 (Category avg: 8.5/10)
- Location: 7.5/10 (Category avg: 8.5/10)
Who Is the Company Behind Badger Maps?
- Seller: Badger Maps, Inc
- Company Website:
- Year Founded: 2012
- HQ Location: San Francisco, California
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LinkedIn® Page: www.linkedin.com
75 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Sales Rep, Territory Manager
- Top Industries: Medical Devices, Construction
- Company Size: 64% Small, 23% Medium
What Do G2 Reviewers Say About Badger Maps?
AI-generated summary from verified user reviews
Pros
- Users value the ease of use of Badger Maps, praising its smooth setup and intuitive interface for efficiency.
- Users love the visual mapping feature of Badger Maps, which enhances organization and optimizes scheduling efficiency.
- Users value the route optimization feature of Badger Maps, enhancing efficiency and saving valuable time.
- Users highly value the route planning capabilities of Badger Maps, enabling efficient organization and follow-ups on visits.
- Users appreciate the exceptional customer support of Badger Maps, enhancing their experience and product utilization.
Cons
- Users experience routing issues with backtracking and sluggish performance, complicating navigation and efficiency in their territory.
- Users often face mapping issues with Badger Maps, leading to imprecise navigation and address inaccuracies.
- Users find Badger Maps to be expensive, especially for those using only a fraction of its capabilities.
- Users feel that improvement is needed in syncing mobile and online features, and loading potential clients effectively.
- Users find the route optimizer's lack of appointment time consideration limits efficiency and planning accuracy.
What Are Recent G2 Reviews of Badger Maps?
"Badger Maps Makes Route Planning and Visit Tracking Effortless"
Rating: 5.0/5.0 stars
— Emily C.
"All-in-One Territory Management and Route Optimization for Field Sales"
Rating: 5.0/5.0 stars
— Nitya K.
What Are G2 Users Discussing About Badger Maps?
- How does route planning software work? - 1 comment
- Are Badger maps free? - 3 comments
- What is the best route planning software? - 3 comments
- How does Badger app work? - 2 comments

