Badger Maps Reviews & Product Details

The mobile-first field sales platform that makes every rep better and every team stronger. Badger Maps gives outside sales teams everything they need to plan smarter, execute better, capture more data, and scale what's working — all from a mobile app built for life on the road. Plan the perfect day before you leave the driveway - Build optimized multi-stop routes around your highest-priority accounts automatically or let AI plan your entire week overnight for you - Every account, contact, lead, and opportunity is visible on an interactive map, colorized by priority, last visit date, or any custom field, so you always know where to focus before you start driving. - Sync your route to your calendar with a single tap and hit the road knowing exactly what the day looks like. Execute every day like your best day - When a meeting cancels, nearby qualified leads surface instantly so no hour goes to waste. - Walk into every meeting prepared with full account history and pre-meeting briefs. - After each visit, AI drafts and sends a personalized follow-up automatically, so every deal keeps moving without anyone having to think about it. Capture more data from the field and into your CRM – without the admin. - Automated forms populate the right fields in your CRM, keeping every customer record current without any manual data entry. - Just talk. Your CRM updates. With voice-to-CRM, your notes update the right fields in your CRM the moment you leave the parking lot. - 2-way real time integrations with the leading CRMs, including HubSpot, Microsoft Dynamics, Salesforce, Zoho, NetSuite, Pipedrive, Monday.com, SugarCRM Veeva, Insightly, SugarCRM, and more. - Extend your full CRM to the field with unlimited custom objects and fields that keep all your data accessible and in sync. Give managers the visibility to build a better team - Automated reports summarize rep activity, account coverage, and route performance without anyone having to compile them. - Mileage tracking happens automatically on every route. - Performance dashboards give managers a live, geographic view of what's happening across every rep and every territory, so coaching conversations are grounded in data, not gut feel. Scale winning strategies across every territory - Automated territory alignment balances and optimizes territories based on revenue, account count, or any custom metric — in minutes, not weeks. - Lead routing assigns new leads to the right rep instantly. - Heat maps, bubble maps, and thematic maps surface the geographic patterns that drive better territory strategy. - Dynamic leaderboards keep the whole team motivated and accountable. Start your free 14-day trial, fully integrated with your CRM, with zero setup cost.

Seller

Badger Maps, Inc

Discussions

Badger Maps Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Badger Maps

Used by LegalShield and 2 others

Beta

Pricing

Pricing provided by Badger Maps.

Business

$58.00

1 Users

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Badger Maps Integrations

(27)

Verified by Badger Maps

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Badger Maps Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Badger Maps, and what problem is it built to solve?

Badger Maps is a mobile-first platform for field sales that brings route planning, sales mapping, CRM integration, and AI automation together. It is built to support reps working in the field and give managers visibility into field activity.

What languages does Badger Maps support?

Badger Maps supports 1 language: English.

What company sizes and industries is Badger Maps the best fit for?

Badger Maps appears to suit field teams across small-business, mid-market, and enterprise settings, with particularly strong reviewer representation in several field-oriented industries.

Small businesses: The most represented company-size segment, with users describing day-to-day territory and customer-visit planning.
Mid-market teams: A substantial segment using the product to organize accounts and coordinate field activity.
Enterprise teams: Also represented, including teams managing larger territories and sales groups.
Medical devices and healthcare: Frequent use for planning visits to clinics, offices, and other customer locations.
Construction and wholesale: Recurring use for territory coverage, prospecting, and customer visits.
Automotive and manufacturing: Users apply the mapping and routing workflow to customer and prospect coverage.

How long does it take to implement Badger Maps across a team?

Teams that report a time to go live most often describe getting started in less than a day, though some implementations take longer.

Time to go live	Relative frequency
Less than 1 day	Most common
Less than 1 month	Less common
1–3 months	Occasional

What customer support options does Badger Maps provide, and how do users find the overall support experience?

Support is available through email/help desk, phone, and chat. The support experience is often described as responsive, knowledgeable, and patient, with hands-on help for setup, imports, and learning the product; some users have found it harder to reach a person quickly when they needed immediate help.

What is the experience like for teams switching to Badger Maps from another tool?

Switching to Badger Maps from route-planning tools, mapping software, and field-sales or CRM systems is often driven by the need for a more visual way to manage territories and build efficient routes. Users describe moving from tools such as Route4Me, MapQuest, Salesforce, and other systems to a workflow that brings route planning and customer information together; the transition is described as easier when the product’s interface and routing better match field work.

What features or capabilities could make Badger Maps even more useful?

The most useful improvements would build on Badger Maps’ account organization and make follow-up and field work smoother.

Follow-up planning: Add more flexible reminders, calendar scheduling, and notifications for upcoming customer visits or calls.
Account organization: Expand options for custom fields, filters, separate account lists, and clearer map views of prioritized customers.
Mobile workflow: Improve mobile usability and consistency with the desktop experience, especially for editing routes and recording account notes.
Route controls: Give users more flexibility to preserve timed appointments and adjust routes around fixed stops.

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Nitya K.

Marketing and operations intern

Small-Business (50 or fewer emp.)

10/27/2026

"All-in-One Territory Management and Route Optimization for Field Sales"

5/5

What do you like best about Badger Maps?

What I like most about Badger Maps is how it combines customer management, territory organization, and route planning into one convenient platform. It makes managing field sales operations much easier, especially when working with a large number of customer accounts across different territories. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

Badger Maps is a great tool overall, but I think the interface could be a little more modern and customizable. Managing large customer lists can sometimes feel complicated, and I would like to see better filtering, faster performance, and more automation features. More flexible pricing would also be helpful. Review collected by and hosted on G2.com.

What problems is Badger Maps solving and how is that benefiting you?

Badger Maps helps us organize customer accounts, manage sales territories, and plan routes more efficiently. Instead of manually tracking customers through spreadsheets and maps, we can easily find accounts, plan visits, and manage follow-ups in one place. This saves time, reduces unnecessary travel, and helps our sales team stay organized and productive. Review collected by and hosted on G2.com.

Daniel W.

Outside Sales Representative

Small-Business (50 or fewer emp.)

11/3/2026

"Excellent Route Planning and Prospecting with Top-Notch Customer Service"

5/5

What do you like best about Badger Maps?

Badger Maps is an excellent planning tool! This platform allows you to import your current accounts while also prospecting others. In addition to that, Badger allows you to optimize your route which is beneficial as for time and fuel efficiency. And did I mention their customer service is the best in the market!?! A great tool and will recommend to all of my friends in sales positions! Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

There's nothing really to dislike about this platform. If there was anything at all, it might be on how to upload new accounts since initial import. Review collected by and hosted on G2.com.

Edward S.

Physician Liaison

Small-Business (50 or fewer emp.)

9/18/2026

"Efficient Routing and Integration with Stellar Support"

4.5/5

What do you like best about Badger Maps?

I use Badger Maps because it integrates seamlessly with Android Auto for navigation in my car, which I find really convenient. I like how I can use the reporting feature to monitor my monthly client visits. The routing feature is great because it lets me efficiently visit our referral sources, optimizing my time on the road. I also appreciate how easy it was to set up, especially with the CSV import for our existing clients, and I regularly add new accounts. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

I find the voice recognition on Badger Maps could be improved. It uses the voice input from my Samsung phone, but sometimes it messes up punctuation, so I have to go in and retype everything. Better voice recognition or AI would make it much smoother to use. Review collected by and hosted on G2.com.

Jason R.

Sales Rep

Small-Business (50 or fewer emp.)

10/27/2026

"Streamlined, Easy, and Efficient—Badger Is Worth Every Penny"

5/5

What do you like best about Badger Maps?

takes what could be a very difficult and time consuming task and streamlines it to make it easy and efficient. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

i haven't found a downside, some may say the price, but for the ROI, Badger allows me to sell and earn so much more, it is definitely worth every penny! Review collected by and hosted on G2.com.

What problems is Badger Maps solving and how is that benefiting you?

Efficient routing to see as many accounts in a day as possible. And the ability to create a route ahead of time and have it tell you the time of day that you'll be at all 10 of your visits is highly practical. I can e-mail each of my contacts and give them my ETA in advance.. it allows me to look extremely detailed and responsible when i get there when I say i'm going to. Review collected by and hosted on G2.com.

Steve M.

Sales Rep

Small-Business (50 or fewer emp.)

10/7/2026

"Prospecting, Route Planning, and Check-Ins Made Simple"

5/5

What do you like best about Badger Maps?

So much - the ability to prospect from the app, add them as a prospect and then plan routes to see them all. After visiting them, I "check-in" and add notes of who I met, emails, and brief notes of what was covered. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

I think the limit to the number of photos I can add in the notes features. Review collected by and hosted on G2.com.

Henry O.

Chief Deal Manufacturer.

Small-Business (50 or fewer emp.)

9/15/2026

"Badger Maps Route Optimization Saves Hours of Driving Each Week"

5/5

What do you like best about Badger Maps?

Before using Badger Maps, planning my daily territory and sorting through client addresses took way too much time. Now, the route optimization feature automatically maps out the most efficient way to travel. It saves me hours of driving each week and cuts down on gas expenses. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

It needs more integrations with web-based CRM apps. Review collected by and hosted on G2.com.

CRW W.

Surgical Sales

Small-Business (50 or fewer emp.)

8/13/2026

"Time-Saving Visual Tool for Territory Management"

5/5

What do you like best about Badger Maps?

What I like most is the nice visual of the map. I like being able to set places, search by liposuction or cosmetic surgery, and look at a visualization on a map. It saves me time because instead of going on to Google and looking for a certain area, Badger Maps eliminates that extra step. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

I would usually have a hard time with the platform and the ease of being able to list those out if I'm in an area. I would like it better if when I'm in an area, Badger Maps could just tell me everyone around who does cosmetic surgery or liposuction. If it could populate that into a quick list based on the specific zip code in order, that would be helpful. So I could go from Stop 1, Stop 2, Stop 3 in a list on that day. I also really need the ability to weed out any reconstructive plastic surgeons or plastic surgeons owned by a hospital system or a larger health system. Review collected by and hosted on G2.com.

Karin T.

Sales Manager

Small-Business (50 or fewer emp.)

10/2/2026

"Reliable Route Planning in One Place and Solving for Decision Fatigue"

5/5

What do you like best about Badger Maps?

History for each account, contact info all in one place, being able to filter and create personalized heat maps, while also saving reliable routes Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

I would like to be able to change some of the filters more easily Review collected by and hosted on G2.com.

Thomas M.

insurance agent

Small-Business (50 or fewer emp.)

10/5/2026

"Simple to Use, Seamless Apple Maps Links, and My Go-To for Efficient Routes"

5/5

What do you like best about Badger Maps?

it is incredibly simple to operate, upload lists, and links with apple maps so I don't have to become familiar with another mapping system Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

i have been using Badger maps off and on for about 8-10 years and I keep coming back to it anytime I'm in a new area trying to find the most efficient route locate new clients or existing clients that I'm not so familiar with. I really can't think of anything that I dislike about it or I probably wouldn't make it my GO TO when I need mapping help Review collected by and hosted on G2.com.

Verified User in Construction

Small-Business (50 or fewer emp.)

10/6/2026

"Badger will supercharge your life on the road and beyond"

5/5

What do you like best about Badger Maps?

The way it optimizes routes is awesome! Badger is so much better than AI in that regard. Once you set your start and end point, Badger does the rest to ensure the best driving experience possible based on your preferences Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

I can't say I dislike anything. It's exceeded my expectations time and time again Review collected by and hosted on G2.com.

What problems is Badger Maps solving and how is that benefiting you?

It’s helping me use my time more efficiently and, most importantly, cut down on fuel consumption. Before Badger, I was seeing fewer accounts each day and filling the company car up 3 to 4 times a week. Now that I’m using Badger, I’m seeing, on average, 5–7 more accounts daily and only filling the car up twice a week. Review collected by and hosted on G2.com.