G2

Bag2Charity .

Brand Manager

Small-Business (50 or fewer emp.)

10/4/2026

"OptimoRoute’s API Automates Bookings and Reporting, Saving Us Hours of Admin"

5/5

What do you like best about OptimoRoute?

We run doorstep clothing collections for several UK charities, with multiple drivers covering hundreds of addresses a week, and OptimoRoute is the backbone of that operation. The route optimisation handles our mixed rural and urban postcodes well, and the driver app makes it easy for the team to log proof of collection and notes at each stop.

The API is the real standout for us. Bookings from our website go straight into OptimoRoute automatically, and custom fields let us carry the charity, collection ID and customer details through to each order. Afterwards we pull completion details back out to build weight and collection reports for each charity partner, which used to be a manual spreadsheet job. That end-to-end flow, from online booking to charity report, has saved our office a lot of admin time and made our reporting far more reliable. Review collected by and hosted on G2.com.

What do you dislike about OptimoRoute?

In the driver app, some fields can't be copied. Our drivers often need to take details like an address, phone number or What3Words reference from a stop and paste them into another app, and having to retype them is slow and leads to errors on the road. Making all order fields copyable would be a simple but genuinely useful fix.

The API is powerful but the documentation could go further. Getting full order and completion data back out takes several chained calls, and some endpoints behave in ways that aren't obvious from the docs. For example, searching orders with order data included can fail without a clear error, which cost us debugging time. Custom fields also can't be filtered server-side, so we have to pull everything and filter on our end.

None of this is a dealbreaker, but copyable fields in the driver app, clearer API error messages and server-side filtering on custom fields would make day-to-day use and integrations much smoother. Review collected by and hosted on G2.com.

What problems is OptimoRoute solving and how is that benefiting you?

Before OptimoRoute, planning daily collection rounds for our charity clothing collections meant manually grouping bookings by postcode and building driver runs by hand, then chasing drivers for collection notes and weights afterwards to report back to each charity. It was time-consuming and easy to get wrong as volumes grew.

Now online bookings flow straight into OptimoRoute, routes are optimised automatically across our 8 drivers, and drivers record proof of collection on the app at each stop. That completion data feeds directly into the reports we send to our charity partners, so we can show each charity exactly what was collected and when.

Route planning has gone from around 8 hours to 30 minutes, and we now handle roughly 500 collections a week with far less admin. Routes are more efficient with fewer wasted miles, and our reporting to the charities we work with is more accurate and timely, which helps keep those partnerships strong. Review collected by and hosted on G2.com.