Best Digital Analytics Tools - Page 15
Digital analytics software, also referred to as web analytics software, measures website engagement by tracking web traffic and visitors. Marketers, web developers, and analysts use digital analytics tools to report on the effectiveness of web experiences and to determine how visitors are interacting with their sites. By monitoring events such as page views, clicks, and conversions, businesses can distill web traffic data into meaningful insights. Digital analytics software gives organizations insights into customer behavior when encountering their brand’s website and allows reporting on online conversion, demographic, and content-interaction metrics.
Many solutions in this space offer additional analytical tools such as session replay software, heatmap tools, product analytics software, and A/B testing software to optimize the customer experience and provide a full story on the visitor’s journey. This software often integrates with digital advertising and other marketing systems to provide a view of customer journeys across advertising, search engines, and social media channels.
To qualify for inclusion in the Digital Analytics category, a product must:
Best Digital Analytics Software At A Glance
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- Overview
- User Satisfaction
- Seller Details
Veritone Attribute is a broadcast attribution solution that helps broadcasters optimize linear TV and radio campaigns by correlating an ad with web lift in near-real time, with visualized, easily shar
- Account Executive
- Broadcast Media
- 61% Enterprise
- 28% Small-Business
4,493 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Effortless and GDPR friendly Google Analytics alternative. Intuitive, lightweight web analytics solution that operates without the use of cookies and adheres to full compliance with GDPR, CCPA, and PE
- 50% Mid-Market
- 50% Small-Business
- Overview
- User Satisfaction
- Seller Details
Easy and friendly analytics. Track your users journey, replay sessions, collect heatmaps & more.
- 50% Mid-Market
- 50% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Zoho Marketing Plus is a unified marketing platform built to help marketing teams collaborate better, create faster, and execute campaigns across every channel from one place. Marketing teams can run
- 50% Small-Business
- 36% Mid-Market
136,993 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Simple, privacy focussed website analytics with plain-English insights direct to your inbox.
- 100% Enterprise
- Overview
- User Satisfaction
- Seller Details
AudienceReport is a cross-media measurement platform developed by AudienceProject. It allows advertisers to compare ad performance across the open web, social media, CTV and linear TV in one unified m
- 100% Enterprise
355 Twitter followers
- Overview
- User Satisfaction
- Seller Details
BrandBorders can assist your business in tracking progress, defining goals, and staying ahead of your competitors all in one integrated platform.
- 100% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
CheckStat is a web analytics solution designed for website owners, developers, and marketing teams who need real-time insights into visitor behavior. It falls under the Web Traffic Analytics software
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Conscent analytics helps publishers to optimize user experience, drive better retention, and maximize revenue. With our powerful analytics solution, publishers can easily understand their content and
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
CorralData is an AI-powered analytics platform that transforms how organizations interact with their data, offering businesses instant, actionable insights without requiring technical expertise. Desig
- 47% Small-Business
- 47% Mid-Market
6 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Digiseg's Insights Platform is an award winning measurement tool that delivers actionable, real-time audience insights for digital advertising campaigns and websites. It empowers marketers, agencies,
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
DoubleLoop helps product leaders execute a metrics-driven product strategy.
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
etracker is a GDPR-compliant, cookie-free web analytics solution designed to provide comprehensive insights into website and app performance while ensuring data privacy. By operating without cookies,
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Evolution360 is a powerful and easy-to-use marketing software that provides you all essential data and analysis on your digital marketing activities.
- 100% Small-Business
8 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Geckoboard is a hassle-free tool for building and sharing real-time business dashboards. Designed to help team leads surface live data for their team and across their organization, Geckoboard integ
- Internet
- Computer Software
- 54% Mid-Market
- 40% Small-Business
6,304 Twitter followers
