Digiseg is an audience data provider that focuses on delivering cookie-less and privacy-first audience segments to empower digital advertising and marketing strategies. Unlike traditional methods that rely heavily on cookies and personal data, Digiseg builds audience segments based on full reach group data, enabling broader coverage and maintaining user privacy.The company's methodology steers clear of personal data, ensuring compliance with stringent privacy regulations such as GDPR. Digiseg's approach involves analyzing household-level data, offering insights based on grouped characteristics rather than individual tracking. This enables advertisers to effectively target relevant demographics while preserving users' privacy.Digiseg works with a variety of clients spanning publishers, agencies, and data management platforms, helping enhance the effectiveness of programmatic advertising, increase the relevance of displayed ads, and optimize media spend without compromising privacy.