--- title: Veritone Attribute Reviews meta_title: 'Veritone Attribute Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 18 reviews by the users' company size, role or industry to find out how Veritone Attribute works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 18 scale: '5' date_modified: '2026-06-22' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- # Veritone Attribute Reviews **Vendor:** Veritone Inc. **Category:** [Attribution Software](https://www.g2.com/categories/attribution) **Average Rating:** 4.4/5.0 **Total Reviews:** 18 ## About Veritone Attribute Veritone Attribute is a broadcast attribution solution that helps broadcasters optimize linear TV and radio campaigns by correlating an ad with web lift in near-real time, with visualized, easily shareable reports. Broadcasters use Veritone Attribute to track performance of ads, to retain and win more business with ROI data they previously didn’t have. Through the power of campaign data, like web traffic and unique website visitors, radio and TV can compete more effectively with digital media channels to earn a larger slice of advertisers’ marketing budgets. ## Veritone Attribute Reviews ### 1. Veritone for airchecks **Rating:** 3.5/5.0 stars **Reviewed by:** Kristy C. | Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2024 **What do you like best about Veritone Attribute?** I use this program mostly every day to pull airchecks, it works great, several ways to search and different filters to use **What do you dislike about Veritone Attribute?** I dont like that you have to wait so long to find info, 5 hours seems excessive **What problems is Veritone Attribute solving and how is that benefiting you?** none really ### 2. Veritone works well but has flaws. **Rating:** 3.5/5.0 stars **Reviewed by:** Steven K. | Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Veritone Attribute?** Veritone attribution platform looks great, and is not complicated to read by clients. The generated reports look fantastic, and clean. No editing required for the aesthetics. **What do you dislike about Veritone Attribute?** It does not take much to throw the entire campaign completely off and a normal user will not know what action they performed wrong. The customer service department is AI powered, which means if you have a question or concern that does not fit in to the algorithm, you will have to wait for an actual human to jump on the chat. After that they rarely will have immediately answers to the questions or issues you have immediately. In short, Veritone should make the platform less venerable for end users to make mistakes. **What problems is Veritone Attribute solving and how is that benefiting you?** With anything broadcast you have to be able to prove more than your commercial ran at a specific day and time. You have to prove what the commercial is doing for the client. Regarding Veritone Attribute, this can show to a certain degree of accuracy how many web site visits a clients site is receiving during a specific time window. Giving your campaign more value than.. Your commercial aired at this time on this day. ### 3. Good tool for offline attribution using speech-to-text translation **Rating:** 3.5/5.0 stars **Reviewed by:** Drew K. | Vice President, Consumer Insights, Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2021 **What do you like best about Veritone Attribute?** Veritone provides great customer service and has built custom solutions for our company. We're able to have frequent conversations with their team and resolve issues quickly. Their platform also allows us to easily switch between customers and to export useful reports and data. **What do you dislike about Veritone Attribute?** Veritone, like most other offline attribution tools, relies on data connections to external (3rd party) tools such as Google Analytics and as a result are impacted by changes to those tools (e.g. the release of GA4). **What problems is Veritone Attribute solving and how is that benefiting you?** Veritone Attribute allows us to demonstrate the impact of offline media campaigns that use radio and show how those campaigns drive online activity; we're also able to see performance by creative and location to help optimize those campaigns. ### 4. Attribute is a powerful tool to demonstrate radio efficacy. **Rating:** 4.5/5.0 stars **Reviewed by:** Cesar C. | Account Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Veritone Attribute?** - works very fastly - It´s friendly and easy to use - many graphics to analyze data **What do you dislike about Veritone Attribute?** In some cases the tool didnt´t read total radio ads or GA in a right way. The support team helped us with all these issues but I would like to use the tool working 100% very well. **Recommendations to others considering Veritone Attribute:** Take a trial period in order to verify if this tool will be very helpfully for your business. **What problems is Veritone Attribute solving and how is that benefiting you?** - Demonstrate to our clients that radio is a strong media to drive traffic to their websites. - Keep investments of our regular clients - Increase sales with new advertisers - Get more trust in radio from our clients. ### 5. Perfect to clients that aren't connecting analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Erik T. | A, Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Veritone Attribute?** Once the account is set up - you can select weekly recaps for high priority campaigns. We all have a lot happening in our sales lives, so simplifying the process of reporting makes tracking campaigns a breeze. **What do you dislike about Veritone Attribute?** Initially, I wasn't getting results and had to work through some kinks. That made it frustrating - but after an easy chat with the support team - I was able to get multiple accounts set up quickly. **What problems is Veritone Attribute solving and how is that benefiting you?** mutliple times clients have reached out after campaigns have run and wonder what the performance of their campaigns have looked like. While we typically track things at a very general level - this offers specific reach and impression numbers that i would've never been able to pull together after the fact. ### 6. Veritone Pays Off! **Rating:** 5.0/5.0 stars **Reviewed by:** Craig M. | A, Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Veritone Attribute?** I use Veritone everyday. The Radio Attribution information guides me on how to best help my clients on the right stations, creative, and search. I have saved so many clients because i was able to use the reports and show how we drive search. Thanks, Craig **What do you dislike about Veritone Attribute?** No big issues. Information loads a little slow and the Connection process can be difficult for clients. **What problems is Veritone Attribute solving and how is that benefiting you?** Number one, showing my clients radio drives search, best creative, and that radio works. ### 7. Very Helpful Tool for the Marketing Tool Belt **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Veritone Attribute?** Veritone helps give the radio advertising customer the accountability they have always wanted. In my 10 years selling radio advertising one thing I hear a lot if "how can I track it?" Anyone in the industry knows that tracking a marketing campaign is never as easy as it seems. There are a million factors that determine a campaigns success, and some may not be evident until years after the campaign is over. But Veritone gives us marketers a quick answer to that questions, and an easy way for advertisers to actually see the impact their campaign is making. **What do you dislike about Veritone Attribute?** I have had a few technical issues that can be frustrating, but the team at Veritone is good about answering questions and solving problems. **What problems is Veritone Attribute solving and how is that benefiting you?** It gives me an instant answer to the common objection "how can I track it?" It helps to reassure the client, and it makes the whole process a little more transparent. ### 8. Veritone Attribution for Bonneville Seattle **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler H. | Account Executive 710 ESPN Seattle, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Veritone Attribute?** I like how easy the dashboard is and how easy it is to find the info that's going to be most important to a client. **What do you dislike about Veritone Attribute?** The time it sometimes takes to get a campaign set or get the data. **What problems is Veritone Attribute solving and how is that benefiting you?** A lot of clients are finding we are getting people to their website but its something with their site that isn't converting or keeping people there. ### 9. Best Way to Build Rapport **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2021 **What do you like best about Veritone Attribute?** Veritone Attribute is a great one-stop shop to pull together multiple data points to share with your clients to show them what is working and what could be improved on. **What do you dislike about Veritone Attribute?** Veritone Attribute is amazing. I do wish that the PowerPoint reports reflected the same as the PDF reports did - the graphs are more user friendly to share with clients. **Recommendations to others considering Veritone Attribute:** Watchlists can be difficult to create because of how the spot is transcribed. **What problems is Veritone Attribute solving and how is that benefiting you?** Veritone Attribute shows my clients what is working and what needs improved upon whether it is adding in multiple spot lengths or moving around dayparts to better opitmize the campaign. ### 10. GAME CHANGER **Rating:** 5.0/5.0 stars **Reviewed by:** Lindsey M. | Marketing Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Veritone Attribute?** I love to show clients their new visits! **What do you dislike about Veritone Attribute?** The "other' category on traffic channels **Recommendations to others considering Veritone Attribute:** USE IT!!! You will get more renewals and build trust with your clients! **What problems is Veritone Attribute solving and how is that benefiting you?** Clients see the radio campaign working! Love showing them how many new people hit their site just within 10 minutes! ### 11. Great tool to show clients how their radio is converting to website traffic **Rating:** 5.0/5.0 stars **Reviewed by:** whitney g. | outside sales account executive, Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2021 **What do you like best about Veritone Attribute?** You can sort by date, station or creative. Also give the client a total recap of a specific time period **What do you dislike about Veritone Attribute?** It’s a bit clunky with the updating process. If I want to select future dates I have to edit the campaign dates **Recommendations to others considering Veritone Attribute:** It’s. A great tool for sellers to show clients how their creative is conversing and overall schedule **What problems is Veritone Attribute solving and how is that benefiting you?** Client attribution credit. A lot of times radio doesn’t get credit for web traffic and this tool helps show that. ### 12. Pretty Good Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Bob M. | Brand Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Veritone Attribute?** The robust data it provides. Much more in-depth than LeadsRx **What do you dislike about Veritone Attribute?** Difficulty in getting clients to connect **What problems is Veritone Attribute solving and how is that benefiting you?** Very strong in station performance and creative testing. Clients are increasingly tied to the AE because of the attribution we can provide to them. ### 13. Excellent tool for recaps! **Rating:** 5.0/5.0 stars **Reviewed by:** Victor M. | Senior Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2021 **What do you like best about Veritone Attribute?** Reports are easy to understand and esay to discuss with clients **What do you dislike about Veritone Attribute?** There is nothing that I dislike so far. I liked it as it is. **What problems is Veritone Attribute solving and how is that benefiting you?** It solves the client's doubt on what is really working for them ### 14. Almost There **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Veritone Attribute?** Comparison view on web data. It's awesome to have but too hard to change dates. Would also love to have the option to toggle to YOY instead of vs. previous period. **What do you dislike about Veritone Attribute?** A bit more complicated for the average sales rep. Needs to land on weblift by day as primary screen. **What problems is Veritone Attribute solving and how is that benefiting you?** Giving a tangible result to clients. Helping them to visualize radio's impact and optimize campaigns. ### 15. iHM Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Veritone Attribute?** All of the data that can be pulled and attributed to a radio ad. **What do you dislike about Veritone Attribute?** the delay on the dashboard. It's hard to keep up with the info when the data isn't real time. The 5 day delay can throw off the client. **What problems is Veritone Attribute solving and how is that benefiting you?** We are able to prove that radio does in fact work. ### 16. I,m happy to use these attribute **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2021 **What do you like best about Veritone Attribute?** it´s easy to manage these tool and it´s easy going. **What do you dislike about Veritone Attribute?** nothing but with these tool and when i have a problem they solve quickly **Recommendations to others considering Veritone Attribute:** no one **What problems is Veritone Attribute solving and how is that benefiting you?** we can give more information to aur clients ### 17. Very helpful in providing insights into how traditional media is driving web traffic **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Veritone Attribute?** All of the reporting to optimize campaigns **What do you dislike about Veritone Attribute?** Would be great if it manually made some suggestions **What problems is Veritone Attribute solving and how is that benefiting you?** Adjusting marketing plans that have delivered stronger results ### 18. Great for providing insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Veritone Attribute?** Easy to show increased web traffic as a result of the campaign **What do you dislike about Veritone Attribute?** The processing time can seem extensive at times. A lot of waiting for data to load **What problems is Veritone Attribute solving and how is that benefiting you?** Clients are able to directly see attribution to broadcast and increase chance of renewal ## Veritone Attribute Discussions - [What is Veritone Attribute used for?](https://www.g2.com/discussions/what-is-veritone-attribute-used-for) - [View Veritone Attribute pricing details and edition comparison](https://www.g2.com/products/veritone-attribute/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-23+19%3A51%3A24+-0500&secure%5Bsession_id%5D=a6291ef7-ef51-48f1-959a-5fa3943fb4ba&secure%5Btoken%5D=4a3ceb9639bb5c9c8f00f6830ccba6f27cdee5656aeda5e414b7a193adf5a887&format=llm_user) ## Veritone Attribute Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Tools** - Contact Collection - Audience Insights - Social Sharing **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Metrics** - Entry and Exit Pages - Sessions - Engagement - Return - Conversions - Search Rank **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Veritone Attribute Alternatives - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,571 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,863 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,943 reviews)