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Veritone Attribute Reviews & Product Details

Veritone Attribute is a broadcast attribution solution that helps broadcasters optimize linear TV and radio campaigns by correlating an ad with web lift in near-real time, with visualized, easily shareable reports. Broadcasters use Veritone Attribute to track performance of ads, to retain and win more business with ROI data they previously didn’t have. Through the power of campaign data, like web traffic and unique website visitors, radio and TV can compete more effectively with digital media channels to earn a larger slice of advertisers’ marketing budgets.

Seller

Veritone Inc.

Languages Supported

English

Product Description

Veritone Attribute helps optimize linear TV and radio campaigns, transcending digital boundaries, allowing broadcasters to reconnect with their audiences wherever they are. Track - Detect and track live mentions, and separate live and pre-recorded ads Visualize - Easy to select and understand custom dashboards, with data like total ad visits, new ad users, total ads, and average ad costs Correlate - Near real-time performance data to correlate web traffic to broadcast campaigns

Overview by

Locke Truong

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Veritone Attribute Media

Veritone Attribute Demo - Custom Timespans

Option to add custom timespans by day part. Here you can limit a custom attribution window to a specific time of day.

Veritone Attribute Demo - Search for Ads

To find specific broadcast ads, select your stations and campaign creative.

To add creative from your logs, click Find Pre-Recorded Spots on the Pre-Recorded Spots tile.

To add Geofencing, use the search bar on the left-hand side of the screen and select the Metros, counties, or cities you'd like to add.

Veritone Attribute Demo - Add Advertiser

To add new advertisers, click the plus sign in the upper left of the window and select Advertiser from the drop-down menu.

Veritone Attribute Demo - Invite to Connect

To invite to connect, enter the email address of your Advertiser’s Google Analytics Admin in the Email field.

Veritone Attribute Reviews (18)

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Kristy C.

Enterprise (> 1000 emp.)

1/9/2024

"Veritone for airchecks"

3.5/5

What do you like best about Veritone Attribute?

I use this program mostly every day to pull airchecks, it works great, several ways to search and different filters to use Review collected by and hosted on G2.com.

What do you dislike about Veritone Attribute?

I dont like that you have to wait so long to find info, 5 hours seems excessive Review collected by and hosted on G2.com.

Steven K.

Account Executive

Enterprise (> 1000 emp.)

2/25/2021

"Veritone works well but has flaws."

3.5/5

What do you like best about Veritone Attribute?

Veritone attribution platform looks great, and is not complicated to read by clients. The generated reports look fantastic, and clean. No editing required for the aesthetics. Review collected by and hosted on G2.com.

What do you dislike about Veritone Attribute?

It does not take much to throw the entire campaign completely off and a normal user will not know what action they performed wrong. The customer service department is AI powered, which means if you have a question or concern that does not fit in to the algorithm, you will have to wait for an actual human to jump on the chat. After that they rarely will have immediately answers to the questions or issues you have immediately. In short, Veritone should make the platform less venerable for end users to make mistakes. Review collected by and hosted on G2.com.

What problems is Veritone Attribute solving and how is that benefiting you?

With anything broadcast you have to be able to prove more than your commercial ran at a specific day and time. You have to prove what the commercial is doing for the client. Regarding Veritone Attribute, this can show to a certain degree of accuracy how many web site visits a clients site is receiving during a specific time window. Giving your campaign more value than.. Your commercial aired at this time on this day. Review collected by and hosted on G2.com.

Drew K.

Vice President, Consumer Insights

Enterprise (> 1000 emp.)

3/17/2021

"Good tool for offline attribution using speech-to-text translation"

3.5/5

What do you like best about Veritone Attribute?

Veritone provides great customer service and has built custom solutions for our company. We're able to have frequent conversations with their team and resolve issues quickly. Their platform also allows us to easily switch between customers and to export useful reports and data. Review collected by and hosted on G2.com.

What do you dislike about Veritone Attribute?

Veritone, like most other offline attribution tools, relies on data connections to external (3rd party) tools such as Google Analytics and as a result are impacted by changes to those tools (e.g. the release of GA4). Review collected by and hosted on G2.com.

Cesar C.

Account Director

Small-Business (50 or fewer emp.)

2/25/2021

"Attribute is a powerful tool to demonstrate radio efficacy."

4.5/5

What do you like best about Veritone Attribute?

- works very fastly

- It´s friendly and easy to use

- many graphics to analyze data Review collected by and hosted on G2.com.

What do you dislike about Veritone Attribute?

In some cases the tool didnt´t read total radio ads or GA in a right way. The support team helped us with all these issues but I would like to use the tool working 100% very well. Review collected by and hosted on G2.com.

Recommendations to others considering Veritone Attribute:

Take a trial period in order to verify if this tool will be very helpfully for your business. Review collected by and hosted on G2.com.

What problems is Veritone Attribute solving and how is that benefiting you?

- Demonstrate to our clients that radio is a strong media to drive traffic to their websites.

- Keep investments of our regular clients

- Increase sales with new advertisers

- Get more trust in radio from our clients. Review collected by and hosted on G2.com.

Erik T.

Enterprise (> 1000 emp.)

2/25/2021

"Perfect to clients that aren't connecting analytics"

5/5

What do you like best about Veritone Attribute?

Once the account is set up - you can select weekly recaps for high priority campaigns. We all have a lot happening in our sales lives, so simplifying the process of reporting makes tracking campaigns a breeze. Review collected by and hosted on G2.com.

What do you dislike about Veritone Attribute?

Initially, I wasn't getting results and had to work through some kinks. That made it frustrating - but after an easy chat with the support team - I was able to get multiple accounts set up quickly. Review collected by and hosted on G2.com.

What problems is Veritone Attribute solving and how is that benefiting you?

mutliple times clients have reached out after campaigns have run and wonder what the performance of their campaigns have looked like. While we typically track things at a very general level - this offers specific reach and impression numbers that i would've never been able to pull together after the fact. Review collected by and hosted on G2.com.

Craig M.

Enterprise (> 1000 emp.)

2/25/2021

"Veritone Pays Off!"

5/5

What do you like best about Veritone Attribute?

I use Veritone everyday. The Radio Attribution information guides me on how to best help my clients on the right stations, creative, and search. I have saved so many clients because i was able to use the reports and show how we drive search. Thanks, Craig Review collected by and hosted on G2.com.

What do you dislike about Veritone Attribute?

No big issues. Information loads a little slow and the Connection process can be difficult for clients. Review collected by and hosted on G2.com.

Verified User in Broadcast Media

Mid-Market (51-1000 emp.)

2/25/2021

"Very Helpful Tool for the Marketing Tool Belt"

4.5/5

What do you like best about Veritone Attribute?

Veritone helps give the radio advertising customer the accountability they have always wanted. In my 10 years selling radio advertising one thing I hear a lot if "how can I track it?" Anyone in the industry knows that tracking a marketing campaign is never as easy as it seems. There are a million factors that determine a campaigns success, and some may not be evident until years after the campaign is over. But Veritone gives us marketers a quick answer to that questions, and an easy way for advertisers to actually see the impact their campaign is making. Review collected by and hosted on G2.com.

What do you dislike about Veritone Attribute?

I have had a few technical issues that can be frustrating, but the team at Veritone is good about answering questions and solving problems. Review collected by and hosted on G2.com.

Tyler H.

Account Executive 710 ESPN Seattle

Small-Business (50 or fewer emp.)

2/25/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Veritone Attribution for Bonneville Seattle"

5/5

What do you like best about Veritone Attribute?

I like how easy the dashboard is and how easy it is to find the info that's going to be most important to a client. Review collected by and hosted on G2.com.

What do you dislike about Veritone Attribute?

The time it sometimes takes to get a campaign set or get the data. Review collected by and hosted on G2.com.

Verified User in Broadcast Media

Enterprise (> 1000 emp.)

2/24/2021

"Best Way to Build Rapport"

4.5/5

What do you like best about Veritone Attribute?

Veritone Attribute is a great one-stop shop to pull together multiple data points to share with your clients to show them what is working and what could be improved on. Review collected by and hosted on G2.com.

What do you dislike about Veritone Attribute?

Veritone Attribute is amazing. I do wish that the PowerPoint reports reflected the same as the PDF reports did - the graphs are more user friendly to share with clients. Review collected by and hosted on G2.com.

Recommendations to others considering Veritone Attribute:

Watchlists can be difficult to create because of how the spot is transcribed. Review collected by and hosted on G2.com.

What problems is Veritone Attribute solving and how is that benefiting you?

Veritone Attribute shows my clients what is working and what needs improved upon whether it is adding in multiple spot lengths or moving around dayparts to better opitmize the campaign. Review collected by and hosted on G2.com.

Lindsey M.

Marketing Strategist

Enterprise (> 1000 emp.)

2/25/2021

"GAME CHANGER"

5/5

What do you like best about Veritone Attribute?

I love to show clients their new visits! Review collected by and hosted on G2.com.

What do you dislike about Veritone Attribute?

The "other' category on traffic channels Review collected by and hosted on G2.com.

Recommendations to others considering Veritone Attribute:

USE IT!!! You will get more renewals and build trust with your clients! Review collected by and hosted on G2.com.

What problems is Veritone Attribute solving and how is that benefiting you?

Clients see the radio campaign working! Love showing them how many new people hit their site just within 10 minutes! Review collected by and hosted on G2.com.