# Best Customer Data Platforms (CDP) - Page 2 ## How Many Customer Data Platforms (CDP) Products Does G2 Track? **Total Products under this Category:** 296 ### Category Stats (Aug 2026) - **Average Rating:** 4.46/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Stibo Systems MDM (+1.38%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Customer Data Platforms (CDP) Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 27,000+ Authentic Reviews - 296+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Customer Data Platforms (CDP) ![G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-data-platform-cdp/grids.png?focus%5B%5D=1173013&focus%5B%5D=43119&focus%5B%5D=18316&focus%5B%5D=19103&focus%5B%5D=54136&focus%5B%5D=1393260&focus%5B%5D=3435&focus%5B%5D=22329) Highlighted products: Salesforce Data 360 (formerly Data Cloud), Insider One, Customer.io, Bloomreach, Tealium, Adobe Real-Time CDP, Brevo Marketing Platform, and Klaviyo. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=customer-io&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=tealium-2026-07-21&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=klaviyo) **Sponsored** ### IPinfo IPinfo is a comprehensive IP data provider for high-confidence, accurate, low down-time, low-latency, easy-to-use, and highly-contextual data about IP addresses backed by a proprietary ground-truth measurement infrastructure. IPinfo specializes in delivering detailed IP Data, including IP to geolocation, IP to mobile carrier information, IP to privacy detection, IP to proxy identification, and more. By leveraging this data, businesses and developers can enrich their data, improve their product, enhance their decision-making processes, improve security measures, and ensure compliance with regulatory standards. The target audience for IPinfo spans a wide range of users, from individual developers to large enterprises, including Fortune 500 companies. These users rely on IP data for various applications, such as fraud prevention, targeted marketing, and customer experience optimization. With the increasing importance of data-driven insights in today’s digital landscape, IPinfo serves as a vital resource for organizations looking to harness the power of IP intelligence. One of the standout features of IPinfo is its robust API, which processes over 1 billion requests daily. This high volume of data requests demonstrates the platform's reliability and scalability, making it suitable for businesses of all sizes. Additionally, users can access data through direct downloads and leading cloud platforms, ensuring flexibility in how they integrate IP information into their systems. The platform is backed by a dedicated team of data experts who prioritize accuracy and precision, further enhancing the value of the service. IPinfo’s key features include real-time IP geolocation, which allows users to pinpoint the physical location of an IP address, and mobile carrier identification, which helps businesses understand the network providers their users are utilizing. Our data also offers privacy detection capabilities, enabling organizations to identify potential risks associated with anonymous browsing or proxy usage. These features collectively empower users to make informed decisions, mitigate security threats, and tailor their services to meet the needs of their customers effectively. By providing highly contextual and accurate IP data, IPinfo stands out in its category as a trusted partner for organizations seeking to leverage internet intelligence. Our data not only enhances operational efficiency but also plays a crucial role in shaping better customer interactions and experiences. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1202&secure%5Bchosen_at%5D=2026-08-06T11%3A40%3A35Z&secure%5Bdisplayable_resource_id%5D=494&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=100459&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=100459&secure%5Bresource_id%5D=1202&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Fhubs_post-cta%3Dblognavcard-service%26page%3D2&secure%5Btoken%5D=237566fbaf10e3bf51bfb7296825d2b44c0ae2a83caf84377fa284d4ed8ac143&secure%5Burl%5D=https%3A%2F%2Fipinfo.io%2Fproducts%3Futm_source%3Dg2%26utm_medium%3Dpaidreview%26utm_campaign%3Dg2_clicks&secure%5Burl_type%5D=custom_url) ### [Hightouch](https://www.g2.com/products/hightouch/reviews) Hightouch is the leading data and Agentic Marketing Platform for modern marketing teams. Trusted by brands like Domino’s, Autotrader, cars.com, Superhuman (formerly Grammarly), and PetSmart, Hightouch helps marketers deliver personalized experiences, optimize performance, and move faster with data and AI. With Hightouch, business users can drive revenue, grow brand awareness, and maximize ROI without relying on engineering. Hightouch’s Composable Customer Data Platform (CDP), named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, collects behavioral data, resolves identities into unified Customer 360 profiles, builds audiences, syncs to 300+ destinations (including leading ad platforms), and measures campaign impact—directly from your cloud data warehouse. On top of this foundation, Hightouch’s Agentic Marketing Platform uses your complete data and all of the context from your marketing and advertising tools to power true end-to-end lifecycle and performance marketing across paid and owned channels. Purpose-built agents help you go from analyzing campaign performance, to ideating new campaigns, to generating creative, to building segments and cross-channel journeys, to activating audiences and optimization signals back into your ad platforms and downstream tools—often in minutes instead of weeks. Hightouch is built for security, compliance, and scale. Your data stays in your environment—Hightouch never becomes a system of record—and the platform meets SOC 2 Type II, HIPAA, ISO-27001, GDPR, CCPA, and Privacy Shield standards, so even the most regulated organizations can confidently use customer data to power marketing. This approach gives global teams a single, trusted foundation for activation while preserving strong governance, clear audit trails, and regional data residency requirements. **Average Rating:** 4.6/5.0 **Total Reviews:** 399 #### How Do G2 Users Rate Hightouch? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Predictive Modeling:** 7.2/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.8/10 (Category avg: 8.6/10) - **Expandability:** 8.6/10 (Category avg: 8.6/10) #### Who Is the Company Behind Hightouch? - **Seller:** [Hightouch](https://www.g2.com/sellers/hightouch) - **Company Website:** hightouch.com - **Year Founded:** 2021 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=41277252bf1385f5946959ae4233f0ce80c128a51c95585d3b6fd16e2b24f128&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhightouchio%2F&secure%5Burl_type%5D=linkedin_company_website) 573 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Data Engineer, Software Engineer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 63% Medium, 24% Small #### What Do G2 Reviewers Say About Hightouch? _AI-generated summary from verified user reviews_ ##### Pros - Users find Hightouch to have an **intuitive UI** making data activation and syncing effortless across multiple tools. - Users value the **easy integration** of Hightouch, facilitating seamless data syncing and quick setup for various platforms. - Users commend the **easy setup** of Hightouch, enabling seamless integration and intuitive management of data environments. - Users appreciate the **effortless data synchronization** with Hightouch, enabling quick actions based on real-time information. - Users praise the **easy integrations** of Hightouch that streamline setup and enhance audience segmentation with various platforms. ##### Cons - Users find Hightouch **expensive** , especially for larger volumes, leading to concerns about affordability and cost management. - Users face **integration issues** with Hightouch, particularly in debugging HTTP connectors and safeguarding against user errors. - Users express concerns over **pricing issues** due to unexpected cost increases and lack of clear communication. - Users experience **syncing issues** with unclear error messages, complicating data transfer between platforms like Snowflake and Salesforce. - Users often experience **sync issues** with Hightouch, facing unclear error messages during data synchronization. #### What Are Recent G2 Reviews of Hightouch? **["Intuitive & well designed product, and great experience from Sales & Service"](https://www.g2.com/survey_responses/hightouch-review-8468529)** **Rating:** 4.5/5.0 stars _— Maël H._ [Read full review](https://www.g2.com/survey_responses/hightouch-review-8468529) **["Hightouch Speeds Insight-to-Execution for Scalable Personalization and Experiments"](https://www.g2.com/survey_responses/hightouch-review-12955025)** **Rating:** 5.0/5.0 stars _— Josh M._ [Read full review](https://www.g2.com/survey_responses/hightouch-review-12955025) #### What Are G2 Users Discussing About Hightouch? - [What is Hightouch used for?](https://www.g2.com/discussions/what-is-hightouch-used-for) - 1 comment ### [Meiro](https://www.g2.com/products/meiro/reviews) Meiro is customer data infrastructure that deploys wherever your data needs to live — on AWS, Azure, GCP, or on-premise in any country. No forced data egress. Your infrastructure, your rules. We turn fragmented customer data into real-time customer context that every team and every AI agent can trust. Meiro Pipes (CDI) — for data engineers and product teams. It captures behavioral events from every touchpoint, enriches them, and routes data to your warehouse, analytics stack, activation tools, and AI agents. More than 60M events are routinely processed daily for a single enterprise client. Built-in AI agents support schema mapping, pipeline debugging, and setup. Includes an MCP server and CLI for structured context access. Meiro Audiences (CDP) — for marketers, CRM teams, and growth operators. It provides a persistent single customer view, AI-powered segmentation, calculated attributes, and consent governance. Native adtech integrations include Meta CAPI, Google Ads, TikTok, and The Trade Desk. Audiences can also be queried by AI agents in real time. Meiro Engage (CEP) — for hyper-personalization across email, push, SMS, WhatsApp, web banners, and paid media. It supports journey orchestration, conversion triggers, and agent-triggered actions, with no volume limits. All three products share one data layer, one identity graph, and one governance model — no middleware, no integration sprawl. Outcomes our clients deliver: +300% addressable audiences, +160% ROAS, 84% conversion uplift through personalization, and 60–80% cost savings versus legacy CDPs at scale. Warehouse-composable: Works natively with Snowflake, BigQuery, and Databricks — or runs fully standalone. You do not need a warehouse to get started. Bring one later, or not at all. Sovereign deployment: Deploy Meiro self-hosted on any cloud in any region, on-premise, or fully managed by us. Your AI agents access customer context inside your infrastructure — with no data export and no third-party model training on your data. **Average Rating:** 4.7/5.0 **Total Reviews:** 82 #### How Do G2 Users Rate Meiro? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Predictive Modeling:** 8.7/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.5/10 (Category avg: 8.6/10) - **Expandability:** 9.5/10 (Category avg: 8.6/10) #### Who Is the Company Behind Meiro? - **Seller:** [Meiro](https://www.g2.com/sellers/meiro) - **Company Website:** www.meiro.io - **Year Founded:** 2018 - **HQ Location:** Singapore, SG - **Twitter:** @Meiro\_io 126 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=46cbbd8beeae243034d7c6e0cbc272a345960079ab3389419528e7fc67bb1b76&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeirocdp%2F&secure%5Burl_type%5D=linkedin_company_website) 55 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 44% Medium, 39% Small #### What Do G2 Reviewers Say About Meiro? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **advanced personalization capabilities** of Meiro, leading to increased revenue and improved customer experiences. - Users praise Meiro for its **data segmentation capabilities** , enhancing targeted marketing and cross-channel engagement effectively. - Users appreciate the **ease of use** of Meiro, enabling simple data management and intuitive integration for effective marketing. - Users commend the **excellent customer support** of Meiro, which ensures smooth onboarding and prompt assistance. - Users admire the **exceptional customization** of Meiro, enabling tailored solutions that enhance data privacy and marketing effectiveness. ##### Cons - Users note a **learning curve** with Meiro, especially for non-technical teams navigating its extensive features. - Users find Meiro's **difficult setup** challenging due to technical requirements and lack of plug-and-play functionality. - Users desire a **visual builder for web banners** to streamline the creation of simple banners, enhancing usability. - Users find **limited customization** in Meiro, as features may not align with their specific industry needs. - Users find the **difficult learning** curve challenging, especially for non-technical teams needing coding adjustments for setup. #### What Are Recent G2 Reviews of Meiro? **["Agility and Personalization"](https://www.g2.com/survey_responses/meiro-review-13121301)** **Rating:** 4.5/5.0 stars _— Jan D._ [Read full review](https://www.g2.com/survey_responses/meiro-review-13121301) **["Meiro Helps Us Connect Online and Offline Customer Data for Smarter Marketing"](https://www.g2.com/survey_responses/meiro-review-12878065)** **Rating:** 5.0/5.0 stars _— Luboš H._ [Read full review](https://www.g2.com/survey_responses/meiro-review-12878065) #### What Are G2 Users Discussing About Meiro? - [What is Meiro used for?](https://www.g2.com/discussions/what-is-meiro-used-for) ### [Iterable](https://www.g2.com/products/iterable/reviews) Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 814 #### How Do G2 Users Rate Iterable? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Predictive Modeling:** 8.1/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.1/10 (Category avg: 8.6/10) - **Expandability:** 8.3/10 (Category avg: 8.6/10) #### Who Is the Company Behind Iterable? - **Seller:** [Iterable](https://www.g2.com/sellers/iterable) - **Company Website:** www.iterable.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @Iterable 2,603 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57f34ca5fa287acf17def82f09fa1ea2d8eadd357dca07844933766eb1e6e1a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3119164%2F&secure%5Burl_type%5D=linkedin_company_website) 873 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Email Marketing Manager, Lifecycle Marketing Manager - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 54% Medium, 26% Small #### What Do G2 Reviewers Say About Iterable? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **ease of use** of Iterable, particularly appreciating the seamless onboarding and support from the team. - Users appreciate the **intuitive design** of Iterable, making campaign management and learning the platform effortless. - Users appreciate the **helpful and knowledgeable customer support** of Iterable, facilitating a smooth onboarding experience. - Users find Iterable's **exceptional support** and onboarding experience invaluable for maximizing their marketing efficiency and effectiveness. - Users value the **ease of automation** in Iterable, enhancing their marketing efficiency and customer engagement effortlessly. ##### Cons - Users express frustration over **missing features** in Iterable, including NHI filters and HTML template export options. - Users find the **learning curve for Iterable** steep, especially regarding advanced segmentation and journey initiation. - Users find Iterable's **limited features** hinder usability and require workarounds for better campaign management. - Users find Iterable's interface **not intuitive** , leading to frustration and a steep learning curve for new users. - Users are frustrated by the **limited customization** in Iterable, impacting flexibility in dynamic fields and reporting. #### What Are Recent G2 Reviews of Iterable? **["Iterable: The Intuitive Platform That Makes Data Actionable"](https://www.g2.com/survey_responses/iterable-review-12383489)** **Rating:** 4.5/5.0 stars _— Jake B._ [Read full review](https://www.g2.com/survey_responses/iterable-review-12383489) **["Iterable scales with your growth and unifies B2B and B2C journeys"](https://www.g2.com/survey_responses/iterable-review-12943549)** **Rating:** 5.0/5.0 stars _— Daniel A._ [Read full review](https://www.g2.com/survey_responses/iterable-review-12943549) #### What Are G2 Users Discussing About Iterable? - [Is iterable a CRM?](https://www.g2.com/discussions/is-iterable-a-crm) - [What is iterable in Java?](https://www.g2.com/discussions/what-is-iterable-in-java) - 1 comment - [How much does iterable cost?](https://www.g2.com/discussions/how-much-does-iterable-cost) - 1 comment - [What is Iterable?](https://www.g2.com/discussions/what-is-iterable) - 2 comments ### [Optimove](https://www.g2.com/products/optimove/reviews) Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. For two years running, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across channels. AI-led marketing is a hallmark of Optimove’s visionary leadership. By embedding AI directly into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard. For more information, visit Optimove.com. **Average Rating:** 4.6/5.0 **Total Reviews:** 230 #### How Do G2 Users Rate Optimove? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Predictive Modeling:** 8.7/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.5/10 (Category avg: 8.6/10) - **Expandability:** 8.5/10 (Category avg: 8.6/10) #### Who Is the Company Behind Optimove? - **Seller:** [Optimove](https://www.g2.com/sellers/optimove) - **Year Founded:** 2012 - **HQ Location:** New York - **Twitter:** @Optimove 5,475 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6a2d0cdd82f1c1def1160108437b8228fba304189302e0b18e9d0ac3ac28906e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F227901%2F&secure%5Burl_type%5D=linkedin_company_website) 564 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CRM Manager, CRM Specialist - **Top Industries:** Gambling & Casinos, Marketing and Advertising - **Company Size:** 51% Medium, 31% Small #### What Do G2 Reviewers Say About Optimove? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** in Optimove, enjoying its intuitive interface and flexible implementation. - Users value the **dedicated customer support** with quick access to expert solutions, enhancing their overall experience with Optimove. - Users value the **comprehensive analytics** provided by Optimove, enhancing campaign evaluation and continuous improvement. - Users appreciate the **seamless integration of data-driven insights** with personalized engagement, enhancing their marketing strategies significantly. - Users value the **seamless integration of data-driven insights** for personalized customer engagement and targeted campaigns with Optimove. ##### Cons - Users find the **learning curve steep** , facing initial difficulties with features and a complicated interface. - Users experience **slow performance** with Optimove, encountering waiting times and system delays, especially during heavy database loads. - Users find the **missing features** in Optimove limit effectiveness, affecting usability and overall experience. - Users find the **data management processes frustrating** , especially with issues like batch loads and a lack of reporting flexibility. - Users highlight **integration issues** with Optimove, emphasizing the need for careful planning and broader data integration options. #### What Are Recent G2 Reviews of Optimove? **["easy and user-friendly good support"](https://www.g2.com/survey_responses/optimove-review-10631324)** **Rating:** 4.5/5.0 stars _— minas m._ [Read full review](https://www.g2.com/survey_responses/optimove-review-10631324) **["Feature-Rich Platform with Outstanding Support, But Data Loading Needs Improvement"](https://www.g2.com/survey_responses/optimove-review-11841342)** **Rating:** 4.0/5.0 stars _— Tina M._ [Read full review](https://www.g2.com/survey_responses/optimove-review-11841342) #### What Are G2 Users Discussing About Optimove? - [What is Optimove used for?](https://www.g2.com/discussions/what-is-optimove-used-for) ### [Custify](https://www.g2.com/products/custify/reviews) Custify is the customer success platform designed to help SaaS businesses reduce churn, boost customer lifetime value, and deliver world-class customer experiences. With an intuitive interface and powerful features, Custify empowers Customer Success teams to manage every aspect of the customer journey—from seamless onboarding to proactive renewal and expansion—using real-time health scores, automated alerts, and predictive analytics. Custify integrates data across your entire tech stack, providing a centralized, single source of truth for each customer. This allows teams to quickly spot churn risks, capitalize on upsell opportunities, and deliver personalized customer interactions at scale. With automated workflows, customizable playbooks, and intelligent segmentation, Custify streamlines routine tasks, enabling your team to focus on building relationships and driving customer success outcomes that matter. Setting up Custify is a breeze with our concierge onboarding service, ensuring you’re up and running in hours—not weeks. Our platform integrates effortlessly with your CRM, support systems, and other essential tools, giving you unmatched visibility and collaboration across teams. Custify’s powerful analytics and customizable dashboards make it easy to monitor key metrics, track customer health, and measure the success of your initiatives. Join leading SaaS companies that trust Custify to optimize their Customer Success operations and drive sustainable growth. Deliver exceptional customer experiences, reduce churn, and maximize customer lifetime value with the best Customer Success platform for your SaaS business. Book a demo today to see how Custify transforms your customer success strategy at scale. **Average Rating:** 4.7/5.0 **Total Reviews:** 518 #### How Do G2 Users Rate Custify? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) - **Predictive Modeling:** 7.1/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.5/10 (Category avg: 8.6/10) - **Expandability:** 8.5/10 (Category avg: 8.6/10) #### Who Is the Company Behind Custify? - **Seller:** [Custify](https://www.g2.com/sellers/custify) - **Year Founded:** 2017 - **HQ Location:** Bucharest, Romania - **Twitter:** @CustifySRL 628 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1937c2bde8668b0a178dd793de18fdae2d6f38e5f54c90c92ccebaa104d6654c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18314355%2F&secure%5Burl_type%5D=linkedin_company_website) 42 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Customer Success Manager, Senior Customer Success Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 63% Small, 33% Medium #### What Do G2 Reviewers Say About Custify? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Custify, facilitating efficient tracking and analysis of customer health. - Users commend the **responsive customer support** of Custify, consistently providing assistance and valuing user feedback effectively. - Users appreciate the **intuitive interface** of Custify, making it easy for non-Customer Success professionals to use effectively. - Users value the **robust automation** in Custify, which streamlines daily tasks and enhances customer success strategies. - Users value the **variety of integration options** with Custify, enhancing adaptability and supporting their diverse needs. ##### Cons - Users highlight the **missing features** in Custify, such as limited email tracking and insufficient documentation. - Users note that the **email functionality lacks effectiveness** , especially in tracking and reporting features. - Users find **limited customization options** frustrating, especially regarding the UI and account lists in Custify. - Users find the **learning curve challenging** , with extensive setup and ongoing adaptation required for effective use. - Users find Custify to be **not intuitive** , struggling with its outdated UI and complex settings management. #### What Are Recent G2 Reviews of Custify? **["Custify Unifies Our Data for Powerful Segmentation, Playbooks, and Health Scores"](https://www.g2.com/survey_responses/custify-review-13180444)** **Rating:** 5.0/5.0 stars _— Samuel D._ [Read full review](https://www.g2.com/survey_responses/custify-review-13180444) **["Playbooks + AI Automation: A Game-Changer for Customer Success"](https://www.g2.com/survey_responses/custify-review-13168820)** **Rating:** 5.0/5.0 stars _— Patrick S._ [Read full review](https://www.g2.com/survey_responses/custify-review-13168820) #### What Are G2 Users Discussing About Custify? - [What is Custify used for?](https://www.g2.com/discussions/what-is-custify-used-for) ### [Swan AI](https://www.g2.com/products/swan-ai/reviews) Swan AI is an advanced, AI-driven platform specifically designed for the retail sector, aiming to enhance customer engagement, loyalty, and promotional strategies. By leveraging real-time data and artificial intelligence, Swan AI empowers retailers to drive revenue growth and improve profit margins through personalized customer interactions and data monetization. Key Features and Functionality: - Customer Data Platform (CDP): Swan AI offers a real-time unified view of customers, enabling precise segmentation and personalized marketing efforts. This holistic understanding allows retailers to tailor strategies to individual needs, enhancing customer satisfaction and conversion rates. - Promotion Engine: The platform includes a robust promotions engine that allows for the creation and management of targeted campaigns across multiple channels, including SMS, email, push notifications, and in-app messages. Retailers can utilize over 20 pre-built promotion templates, conduct A/B testing, and make real-time adjustments to optimize campaign performance. - Journey Orchestration: Swan AI's journey builder enables the automation of multichannel campaigns, guiding customers through personalized experiences from onboarding to loyalty. With intelligent triggers and actions, retailers can engage customers at optimal moments, reducing churn and enhancing retention. - E-Receipts: The platform supports the generation of digital receipts, offering customers a convenient and eco-friendly alternative to paper receipts. E-receipts can be customized to include personalized offers, product recommendations, and quick review links, turning a standard transaction into an opportunity for further engagement. - Loyalty Programs: Swan AI facilitates the creation of flexible and scalable loyalty programs with features like points engines, tier management, and real-time rewards. These programs are designed to drive consistent customer engagement and increase repeat purchases. - Omni-Channel Engagement: The platform ensures seamless communication across various channels, including WhatsApp, email, and in-app messages. Retailers can create automated, personalized content to engage customers throughout their lifecycle, enhancing the overall shopping experience. Primary Value and Solutions Provided: Swan AI addresses several critical challenges faced by retailers: - Enhanced Customer Engagement: By providing real-time insights and personalized interactions, the platform helps retailers build stronger relationships with their customers, leading to increased loyalty and repeat business. - Optimized Promotions: The intelligent promotions engine allows for data-driven strategies that minimize revenue leakage and improve customer satisfaction, resulting in higher conversion rates and improved margins. - Data Monetization: Swan AI enables retailers to unlock additional revenue streams by monetizing customer data through insights-as-a-service models offered to suppliers. - Operational Efficiency: The platform's automation capabilities reduce manual efforts in campaign management, allowing marketing teams to focus on strategic initiatives and innovation. In summary, Swan AI empowers retailers to harness the full potential of their data, delivering personalized customer experiences, optimizing promotional efforts, and driving sustainable revenue growth. **Average Rating:** 4.6/5.0 **Total Reviews:** 21 #### How Do G2 Users Rate Swan AI? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Predictive Modeling:** 9.5/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.1/10 (Category avg: 8.6/10) - **Expandability:** 8.9/10 (Category avg: 8.6/10) #### Who Is the Company Behind Swan AI? - **Seller:** [Loyalytics Consulting](https://www.g2.com/sellers/loyalytics-consulting) - **Year Founded:** 2015 - **HQ Location:** Bengaluru, Karnataka - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=612a836da343b2b1ba1491bac8043fb42ad64b72a6a70794e075ae90949c11d0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10303976&secure%5Burl_type%5D=linkedin_company_website) 73 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail - **Company Size:** 43% Large, 38% Medium #### What Do G2 Reviewers Say About Swan AI? _AI-generated summary from verified user reviews_ ##### Pros - Users find Swan AI **intuitive** , seamlessly integrating into workflows and simplifying complex marketing tasks for optimal productivity. - Users appreciate the **easy setup** of Swan AI, enabling seamless integration and efficient onboarding into daily operations. - Users value the **detailed and accurate data segmentation** capabilities of Swan AI, enhancing decision-making across retail operations. - Users praise the **outstanding customer support** of Swan AI for being responsive, knowledgeable, and proactive in assisting teams. - Users praise the **ease of use** of Swan AI, enabling quick adoption and streamlined daily operations across teams. ##### Cons - Users experience **dashboard customization issues** with Swan AI, desiring more flexibility for better alignment with team workflows. - Users note a challenging **learning curve** initially, though onboarding support helps ease the transition to Swan AI. - Users note the **limited customization** options for dashboards, wishing for more flexibility to suit specific team needs. - Users find **template issues** in Swan AI challenging, seeking better customization for their specific workflows and preferences. - Users identify **dashboard customization** as a key area needing improvement for better alignment with their workflows. #### What Are Recent G2 Reviews of Swan AI? **["SWAN Helped Us Engage, Retain, and Grow Smarter"](https://www.g2.com/survey_responses/swan-ai-review-11426790)** **Rating:** 4.5/5.0 stars _— Ricca S._ [Read full review](https://www.g2.com/survey_responses/swan-ai-review-11426790) **["SWAN Delivers End-to-End Value For Us"](https://www.g2.com/survey_responses/swan-ai-review-11529599)** **Rating:** 4.0/5.0 stars _— Rifqi Z._ [Read full review](https://www.g2.com/survey_responses/swan-ai-review-11529599) ### [SAS Customer Intelligence 360](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews) SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized customer experiences. This platform serves as a comprehensive solution for businesses seeking to enhance their marketing efforts by moving beyond outdated MarTech systems. By enabling tailored interactions that respond to real-time customer needs, SAS Customer Intelligence 360 empowers organizations to engage effectively with their audience. Targeted primarily at marketing professionals and organizations looking to optimize their customer engagement strategies, SAS Customer Intelligence 360 is particularly beneficial for those who require a robust tool for audience segmentation, campaign design, and personalization. The platform is designed to cater to a variety of use cases, including the need for detailed customer profiling and the integration of both online and offline interactions. By consolidating these interactions, marketers gain a 360-degree view of customer behavior, allowing for more informed decision-making and enhanced customer engagement. One of the key features of SAS Customer Intelligence 360 is its user-friendly interface, which simplifies complex tasks such as audience segmentation and campaign management. This accessibility enables marketers to act swiftly and effectively without needing extensive technical expertise. The platform’s ability to dynamically connect known and unknown digital activities further enriches customer profiles, providing marketers with deeper insights into customer preferences and behaviors. Additionally, SAS Customer Intelligence 360 stands out due to its seamless integration capabilities. It can connect with data residing in various environments, whether in the cloud, on-premises, or within other MarTech tools. This flexibility eliminates the need for costly migrations and allows organizations to leverage their existing data infrastructure. The platform captures detailed customer behaviors, including purchase intent and significant life events, facilitating personalized and targeted communications across multiple channels. Advanced decision-making methodologies, ranging from traditional business rules to sophisticated AI models, ensure that every customer interaction is relevant and impactful. This capability not only enhances the effectiveness of marketing campaigns but also fosters stronger relationships between brands and their customers. By utilizing SAS Customer Intelligence 360, organizations can elevate their marketing efforts, delivering meaningful and personalized experiences that resonate with their audience. **Average Rating:** 4.4/5.0 **Total Reviews:** 146 #### How Do G2 Users Rate SAS Customer Intelligence 360? - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.1/10) - **Predictive Modeling:** 8.5/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.8/10 (Category avg: 8.6/10) - **Expandability:** 8.6/10 (Category avg: 8.6/10) #### Who Is the Company Behind SAS Customer Intelligence 360? - **Seller:** [SAS Institute Inc.](https://www.g2.com/sellers/sas-institute-inc-df6dde22-a5e5-4913-8b21-4fa0c6c5c7c2) - **Company Website:** www.sas.com - **Year Founded:** 1976 - **HQ Location:** Cary, NC - **Twitter:** @SASsoftware 60,863 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=64db42c044af5bbad79bd9677a620a6c31a8ff1abf4e7b2a6f1d6ed9561d105d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1491%2F&secure%5Burl_type%5D=linkedin_company_website) 18,638 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Banking - **Company Size:** 46% Medium, 33% Large #### What Do G2 Reviewers Say About SAS Customer Intelligence 360? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **comprehensive, unified view of customers** from SAS Customer Intelligence 360 for effective marketing strategies. - Users highlight the **ease of use** in SAS Customer Intelligence 360, making data management and reporting straightforward. - Users value the **advanced analytics** capabilities of SAS Customer Intelligence 360 for crafting effective, data-driven marketing strategies. - Users value the **single view of customers** SAS Customer Intelligence 360 provides, enhancing understanding of customer needs. - Users appreciate the **differentiating flexibility** of SAS Customer Intelligence 360 for developing tailored marketing strategies and campaigns. ##### Cons - Users experience a **steep learning curve** with SAS Customer Intelligence 360, making initial usage challenging and complex. - Users often face **integration issues** that complicate the setup and connectivity with existing systems in SAS Customer Intelligence 360. - Users note that SAS Customer Intelligence 360 has a **high price point** , making it less accessible for some businesses. - Users find the **difficult setup** of SAS Customer Intelligence 360 challenging, requiring significant time and training to integrate. - Users find the **complexity of the interface** challenging, requiring significant training for effective use of SAS Customer Intelligence 360. #### What Are Recent G2 Reviews of SAS Customer Intelligence 360? **["Powerful Platform for Real-Time Customer Engagement"](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13118670)** **Rating:** 4.5/5.0 stars _— Michal K._ [Read full review](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13118670) **["Flexible integrations and support always available"](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13106699)** **Rating:** 4.0/5.0 stars _— Ian M._ [Read full review](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13106699) #### What Are G2 Users Discussing About SAS Customer Intelligence 360? - [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/sas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for) - [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/what-is-sas-intelligent-advertising-for-publishers-used-for) ### [Voyado](https://www.g2.com/products/voyado/reviews) Voyado is a type of software-as-a-service (SaaS) solution designed to help retail brands enhance customer engagement and foster loyalty through hyper-relevant shopping experiences. By leveraging advanced artificial intelligence, Voyado provides a comprehensive customer experience cloud that empowers brands to understand and anticipate customer needs, ultimately driving business growth. This innovative product suite is particularly beneficial for e-commerce businesses looking to optimize their online presence and improve customer satisfaction. Targeting retail brands across various sectors, Voyado caters to businesses that seek to elevate their customer interactions and streamline their marketing efforts. The products are designed for marketers, e-commerce managers, and business owners who want to harness data-driven insights to create personalized shopping experiences. With its robust product discovery engine, Voyado enables brands to predict and respond to visitors' intentions, ensuring that customers find the products that best meet their needs quickly and efficiently. Key products of Voyado include its powerful product discovery engine, which utilizes deep product knowledge to enhance the online shopping experience. This engine not only helps customers navigate through vast product catalogs but also tailors recommendations based on individual preferences and behaviors. Additionally, a CRM platform that offers invaluable insights and tools for executing automated campaigns, allowing brands to engage customers across various touchpoints seamlessly. This product helps businesses maintain consistent communication with their audience, ultimately fostering stronger customer relationships. The benefits of using Voyado extend beyond just improved customer experiences. By automating marketing efforts and providing actionable insights, brands can save time and resources while maximizing their marketing ROI. The products' ability to deliver personalized content and recommendations enhances customer loyalty, encouraging repeat purchases and long-term engagement. Furthermore, Voyado's rapid growth and expanding customer base across Europe and beyond demonstrate its effectiveness in meeting the evolving needs of retail brands in a competitive landscape. In summary, Voyado stands out in the SaaS market by offering a unique combination of AI-driven product discovery and multichannel marketing capabilities tailored specifically for retail brands. Its focus on creating hyper-relevant shopping experiences positions it as a valuable partner for businesses looking to thrive in the age of AI. **Average Rating:** 4.5/5.0 **Total Reviews:** 80 #### How Do G2 Users Rate Voyado? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Predictive Modeling:** 6.4/10 (Category avg: 8.0/10) - **Data Enrichment:** 7.7/10 (Category avg: 8.6/10) - **Expandability:** 7.9/10 (Category avg: 8.6/10) #### Who Is the Company Behind Voyado? - **Seller:** [Voyado](https://www.g2.com/sellers/voyado) - **Company Website:** www.voyado.com - **Year Founded:** 2005 - **HQ Location:** Stockholm, SE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=44c04497939e8532917f59533adf9ee323d0c2d37ce360822f3772cdf2995585&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F825768%2F&secure%5Burl_type%5D=linkedin_company_website) 386 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 47% Medium, 30% Small #### What Do G2 Reviewers Say About Voyado? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **intuitive and user-friendly interface** of Voyado, streamlining tasks and enhancing overall usability. - Users appreciate the **fast and professional customer support** from Voyado, enhancing their overall experience and satisfaction. - Users love the **intuitive and user-friendly interface** of Voyado, enabling effective marketing without technical barriers. - Users commend the **helpful support** from Voyado, enhancing their overall experience with the platform's features and integration. - Users praise the **easy setup** of Voyado, appreciating its straightforward documentation and user-friendly design. ##### Cons - Users find Voyado's **limited features** frustrating, particularly for advanced analysis and on-site messaging flexibility. - Users feel the **missing features** hinder full utilization of Voyado, particularly in reporting and statistics capabilities. - Users find the **learning curve steep** due to insufficient documentation and slow onboarding, affecting overall ease of use. - Users face **integration issues** with Voyado, requiring significant setup effort and custom coding to align with existing systems. - Users find the **complex features** of Voyado frustrating, requiring developers for setups and a steep learning curve. #### What Are Recent G2 Reviews of Voyado? **["Streamlined GDPR Compliance with Powerful Segmentation"](https://www.g2.com/survey_responses/voyado-review-12975624)** **Rating:** 4.0/5.0 stars _— Giuliana S._ [Read full review](https://www.g2.com/survey_responses/voyado-review-12975624) **["Efficient Automation and GDPR Compliance for HR"](https://www.g2.com/survey_responses/voyado-review-12955776)** **Rating:** 4.0/5.0 stars _— Verified User in Human Resources_ [Read full review](https://www.g2.com/survey_responses/voyado-review-12955776) #### What Are G2 Users Discussing About Voyado? - [What is Voyado used for?](https://www.g2.com/discussions/what-is-voyado-used-for) ### [Nvecta](https://www.g2.com/products/nvecta/reviews) Nvecta is an AI-powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push notifications, pop-ups, and much more. With Nvecta, you can send automated campaigns to target your audience at the right time. Moreover, it allows you to send personalized campaigns to connect with your audience on a more personal level. Its easy-to-use interface, along with a drag-and-drop editor, makes it easier to customize your campaigns and journeys. Its in-depth campaign analytics help you measure campaign performance and adjust your campaigns accordingly. Key Features Real-time Data & Personalization Segmentation & Targeting Omnichannel Communication A/B Testing Analytics & Reporting Exit-Intent Targeting Drip Campaigns Dynamic Content Injection Seamless Third-Party App Integration **Average Rating:** 4.8/5.0 **Total Reviews:** 335 #### How Do G2 Users Rate Nvecta? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) - **Predictive Modeling:** 9.5/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.3/10 (Category avg: 8.6/10) - **Expandability:** 9.3/10 (Category avg: 8.6/10) #### Who Is the Company Behind Nvecta? - **Seller:** [Nvecta](https://www.g2.com/sellers/nvecta) - **Year Founded:** 2011 - **HQ Location:** Delhi, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d1382dfe73e9be57555ebc2b8e4527077fc4be9f8c98849af993c76d8aba7285&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnvecta%2F&secure%5Burl_type%5D=linkedin_company_website) 58 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Search Engine Optimization Executive, Search Engine Optimization Specialist - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 69% Small, 28% Medium #### What Do G2 Reviewers Say About Nvecta? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **user-friendly interface** of NotifyVisitors, making marketing campaigns easy and efficient. - Users love the **seamless automation** of NotifyVisitors, enabling effortless client journeys and efficient business management. - Users value the **ease of use** with NotifyVisitors, enjoying a streamlined experience for their marketing efforts. - Users value the **excellent customer engagement** features of Nvecta, simplifying audience interaction and enhancing marketing efforts. - Users benefit from **awesome customer support** that is always fast and ready to help with any inquiries. ##### Cons - Users find the **learning curve challenging** , as onboarding and understanding features can be time-consuming for new users. - Users express concerns over **missing features** , particularly in customization and dashboard reporting, hindering overall effectiveness. - Users find the product **extremely costly** , making it difficult for new companies to afford and utilize effectively. - Users find the **limited customization** options frustrating, as it restricts adaptability and hampers effective use of the platform. - Users find Nvecta to be **not intuitive** , struggling with complex dashboards and difficult customization options. #### What Are Recent G2 Reviews of Nvecta? **["Effortlessly Activates Customer Data into Personalized Campaigns"](https://www.g2.com/survey_responses/nvecta-review-12189652)** **Rating:** 4.0/5.0 stars _— sakthivel 2._ [Read full review](https://www.g2.com/survey_responses/nvecta-review-12189652) **["All-in-One Engagement Platform That's Easy for Beginners"](https://www.g2.com/survey_responses/nvecta-review-12103392)** **Rating:** 4.5/5.0 stars _— Nishant S._ [Read full review](https://www.g2.com/survey_responses/nvecta-review-12103392) #### What Are G2 Users Discussing About Nvecta? - [What is NotifyVisitors used for?](https://www.g2.com/discussions/what-is-notifyvisitors-used-for) - 1 upvote ### [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) Netcore is an agentic marketing platform trusted by 6,500+ brands across 40 countries for customer engagement, marketing automation, and personalization. We help marketing teams in ecommerce, retail, BFSI, large enterprise, and D2C build profitable growth through meaningful, data-driven customer connections. Our all-in-one MarTech platform brings together everything marketers need to engage, convert, and retain customers across channels: email marketing, WhatsApp marketing, push notifications, SMS, in-app messaging, and web personalization. With customer data platform (CDP) capabilities, customer journey orchestration, AI-led product recommendations, and onsite search, Netcore puts the customer at the core of every campaign. Netcore brings AI agents into the marketer's workflow to automate campaign creation, customer segmentation, and 1:1 personalization at scale. With predictive analytics, A/B testing, and autonomous optimization, our agents help brands lift engagement rates, improve conversions, and maximize marketing ROI. Customers using our platform report measurable results, including up to 6X revenue uplift, 70X marketing-generated ROI, and 5X digital engagement. At global scale, Netcore powers 50 billion+ emails, 5 billion+ push notifications, 200 million+ WhatsApp messages, and 1 million+ AI-driven interactions every month. From email service provider capabilities to a complete customer lifecycle management (CLM) and customer engagement suite, Netcore helps you deliver the right message, on the right channel, at the right time. Looking for a fullstack customer engagement platform with agentic capabilities? Explore Netcore. **Average Rating:** 4.5/5.0 **Total Reviews:** 564 #### How Do G2 Users Rate Netcore Customer Engagement Platform? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Predictive Modeling:** 7.6/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.2/10 (Category avg: 8.6/10) - **Expandability:** 8.3/10 (Category avg: 8.6/10) #### Who Is the Company Behind Netcore Customer Engagement Platform? - **Seller:** [Netcore Private Limited](https://www.g2.com/sellers/netcore-private-limited) - **Company Website:** netcore.ai - **Year Founded:** 1998 - **HQ Location:** Mumbai, IN - **Twitter:** @netcore\_cloud 1,828 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072da5485ee3b0c6d6e4fc5020e552f88a7af3281ad9a2f4e524605854c6eb94&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetcore-solutions%2F&secure%5Burl_type%5D=linkedin_company_website) 1,278 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Insurance - **Company Size:** 49% Medium, 33% Large #### What Do G2 Reviewers Say About Netcore Customer Engagement Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **ease of use** of Netcore's platform, especially the intuitive drag-and-drop journey builder. - Users value the **helpful support** provided by Netcore, enhancing engagement strategies and ensuring smooth implementation. - Users appreciate the **intelligent automation and personalization** capabilities of Netcore's platform for seamless omnichannel engagement. - Users value the **responsive and dedicated customer support** of Netcore, enhancing their overall experience with the platform. - Users value the **intelligent automation and personalization features** of Netcore, enhancing customer engagement across multiple channels. ##### Cons - Users face challenges due to **missing features** like timely reporting and comprehensive error explanations in campaigns. - Users find a **slight learning curve** with the interface, noting challenges in usability and journey creation. - Users experience **slow performance** when uploading large data or during peak email delivery times, affecting overall efficiency. - Users report **slow loading times** , which hinder performance and detract from the overall experience with the platform. - Users find the **limited features** of the Netcore platform restrict their ability to implement complex marketing strategies. #### What Are Recent G2 Reviews of Netcore Customer Engagement Platform? **["Netcore Delivers Speed to Value with Seamless, Powerful Omnichannel Journeys"](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)** **Rating:** 5.0/5.0 stars _— Yash G._ [Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108) **["Efficient Engagement with Agile Support"](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11527942)** **Rating:** 4.5/5.0 stars _— Marcelo L._ [Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11527942) #### What Are G2 Users Discussing About Netcore Customer Engagement Platform? - [When was Netcore founded?](https://www.g2.com/discussions/when-was-netcore-founded) - [What is Netcore email?](https://www.g2.com/discussions/what-is-netcore-email) - [What is Smartech Netcore?](https://www.g2.com/discussions/what-is-smartech-netcore) ### [Brevo Customer Data Platform](https://www.g2.com/products/brevo-customer-data-platform/reviews) Brevo's Customer Data Platform (CDP) is a comprehensive solution designed to centralize, manage, and synchronize customer data across various platforms and channels. By consolidating both online and offline data into unified customer profiles, businesses gain a 360-degree view of their clientele, enabling more agile and informed decision-making. Key Features and Functionality: - Multiple Sources Import: Integrate data seamlessly from databases, data warehouses, FTP servers, or via API, ensuring all customer information is housed in a single platform. - Universal Data Model: Utilize standardized business objects to structure data consistently, enhancing scalability and coherence across datasets. - Identity Resolution: Implement custom deduplication rules to assign a unique identifier to each customer, eliminating redundancies and ensuring data accuracy. - Dataprep Custom Rules: Employ no-code recipes to clean and reformat data, preparing it for immediate business use without the need for technical expertise. - Scoring Library: Apply scoring models such as Recency, Frequency, Monetary (RFM) analysis or Lifetime Value (LTV) to refine marketing strategies and personalize customer interactions. - Dashboards & Data Exploration: Integrate with analytics tools to create advanced reports, facilitating better decision-making through comprehensive data visualization. Primary Value and Solutions Provided: Brevo's CDP empowers businesses to transform raw data into actionable insights, accelerating time-to-value and enhancing customer engagement. By unifying disparate data sources, companies can achieve a holistic understanding of their customers, leading to more personalized and effective marketing campaigns. The platform's intuitive tools allow teams to analyze customer behavior, segment audiences precisely, and deliver tailored content without relying on IT support. This streamlined approach not only improves operational efficiency but also drives smarter growth by enabling data-driven decisions that resonate with customers' preferences and behaviors. **Average Rating:** 4.6/5.0 **Total Reviews:** 95 #### How Do G2 Users Rate Brevo Customer Data Platform? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Predictive Modeling:** 8.0/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.6/10 (Category avg: 8.6/10) - **Expandability:** 8.6/10 (Category avg: 8.6/10) #### Who Is the Company Behind Brevo Customer Data Platform? - **Seller:** [Brevo](https://www.g2.com/sellers/brevo) - **Year Founded:** 2012 - **HQ Location:** Paris - **Twitter:** @brevo\_official 16,032 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bb1865e18004827ab2ea39c9799da0a35d0ec34e5b444058766b28b4d23a58f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrevo%2F&secure%5Burl_type%5D=linkedin_company_website) 880 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 89% Small, 7% Medium #### What Do G2 Reviewers Say About Brevo Customer Data Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **ease of use** of Brevo, remarking on its quick implementation and user-friendly design. - Users praise the **responsive and helpful customer support** of Brevo, enhancing their overall experience with the platform. - Users love the **free email marketing features** of Brevo, allowing seamless branding and audience building without initial costs. - Users find Brevo Customer Data Platform to be **very user-friendly** , facilitating easy integration and a smooth experience. - Users praise the **easy setup** of Brevo, finding it intuitive and efficient for their marketing needs. ##### Cons - Users find the pricing for Brevo's plans to be **expensive** , especially when compared to competitors' offerings. - Users face occasional **integration issues** with third-party tools, complicating their experience and requiring extra effort. - Users find the **learning curve steep** with Brevo, especially for navigation and utilizing advanced features effectively. - Users express frustration over **missing features** like segmented account access and limited chatbot domain connectivity. - Users find the platform **not intuitive** , often struggling to navigate menus and perform basic tasks. #### What Are Recent G2 Reviews of Brevo Customer Data Platform? **["Easy-to-use tool for Customer Communication and Marketing Automation"](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-10647746)** **Rating:** 4.0/5.0 stars _— Carmen B._ [Read full review](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-10647746) **["Brevo has been my reliable system for marketing automation for years."](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-12553108)** **Rating:** 5.0/5.0 stars _— Helen W._ [Read full review](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-12553108) ### [Fullstory](https://www.g2.com/products/fullstory/reviews) Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,033 #### How Do G2 Users Rate Fullstory? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Predictive Modeling:** 6.8/10 (Category avg: 8.0/10) - **Data Enrichment:** 7.4/10 (Category avg: 8.6/10) - **Expandability:** 7.7/10 (Category avg: 8.6/10) #### Who Is the Company Behind Fullstory? - **Seller:** [Fullstory](https://www.g2.com/sellers/fullstory) - **Company Website:** www.fullstory.com - **Year Founded:** 2014 - **HQ Location:** Atlanta, GA - **Twitter:** @fullstory 4,890 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=17669e7d21240fe44c13fea247be23a0c45421c1cadce5d9e19690640c49f3f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3654338%2F&secure%5Burl_type%5D=linkedin_company_website) 559 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Senior Product Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 44% Medium, 37% Small #### What Do G2 Reviewers Say About Fullstory? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **intuitive UI** of Fullstory, finding it easy to use and effective for analytics tasks. - Users appreciate the **intuitive UI** of Fullstory, which simplifies dashboard setup and enhances usability significantly. - Users commend Fullstory's **top-notch customer support** , enhancing confidence and ease of use for analytics and insights. - Users value the **ease of use and insightful analytics** from Fullstory, enhancing their understanding of user behavior. - Users value the **robust data analytics** in FullStory, providing deep insights into customer behavior and experiences. ##### Cons - Users note a significant **learning curve** with Fullstory, though support teams help navigate the complexities effectively. - Users find the **lack of customization and difficult data sharing** to be a significant limitation of Fullstory. - Users note the **missing features** in Fullstory that hinder effective user flow and functionality across applications. - Users find **difficulty** in data governance and customization, making it challenging to leverage Fullstory's full capabilities. - Users find the **limited features** of Fullstory restrict their ability to track user flows and share data effectively. #### What Are Recent G2 Reviews of Fullstory? **["Robust, Easy-to-Use Insights with Outstanding FullStory Support"](https://www.g2.com/survey_responses/fullstory-review-12937876)** **Rating:** 5.0/5.0 stars _— Bobbi M._ [Read full review](https://www.g2.com/survey_responses/fullstory-review-12937876) **["An useful tool to track your users' journey"](https://www.g2.com/survey_responses/fullstory-review-9718865)** **Rating:** 4.5/5.0 stars _— Federico M._ [Read full review](https://www.g2.com/survey_responses/fullstory-review-9718865) #### What Are G2 Users Discussing About Fullstory? - [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) - 1 comment, 1 upvote - [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) - 1 comment - [How does FullStory work?](https://www.g2.com/discussions/fullstory-how-does-fullstory-work) - [What is full story com?](https://www.g2.com/discussions/what-is-full-story-com) - [How much does FullStory cost?](https://www.g2.com/discussions/how-much-does-fullstory-cost) ### [Ometria](https://www.g2.com/products/ometria/reviews) Ometria is the first and only customer data experience platform (CDXP) built for retail brands. We're proud to help brands create marketing experiences their customers love every day. We believe that retail marketing teams perform best when they're given tools that are made for the job at hand. That's why Ometria is purpose-built with a laser focus on providing the most effective and efficient solution to today's retail challenges. With Al driven insights, segmentation capabilities, and a centralized dashboard, retail organizations have real-time access to valuable insights needed to create and deliver impactful and efficient campaigns, leading to stronger customer relationships and increased revenue. Forrester Consulting's TEI (Total Economic Impact) study found that our CDXP delivers: - 420% ROI over three years - 15% increase in CLTV - 18% increase in repurchase rate - 25% efficiency gains - \< 6 month payback period We are proud to support best-in-class retail brands including Steve Madden, Sephora, Victoria Beckham, Fred Perry, Holt Renfrew and many more. **Average Rating:** 4.7/5.0 **Total Reviews:** 40 #### How Do G2 Users Rate Ometria? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) - **Predictive Modeling:** 6.8/10 (Category avg: 8.0/10) - **Data Enrichment:** 7.8/10 (Category avg: 8.6/10) - **Expandability:** 8.2/10 (Category avg: 8.6/10) #### Who Is the Company Behind Ometria? - **Seller:** [Ometria](https://www.g2.com/sellers/ometria) - **Year Founded:** 2013 - **HQ Location:** London, London - **Twitter:** @OmetriaData 2,378 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d1e5977459ecb7952383be8927124c6eee014d0c9722e8b4a59e3590a5c1b6e2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2890164%2F&secure%5Burl_type%5D=linkedin_company_website) 148 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 59% Medium, 24% Large #### What Do G2 Reviewers Say About Ometria? _AI-generated summary from verified user reviews_ ##### Pros - Users commend Ometria's **outstanding customer support** , highlighting its knowledgeable and responsive team that drives platform optimization. - Users commend Ometria for its **seamless integration and advanced analytics** , enhancing customer engagement and personalized marketing strategies. - Users praise Ometria for its **user-friendly email marketing tools** , enabling seamless campaign automation and insightful analytics. - Users value the **powerful analytics and reporting features** of Ometria, enhancing marketing effectiveness and customer engagement. - Users commend Ometria for its **analytics expertise** , offering deep insights that enhance customer journey personalization and optimization. ##### Cons - Users face a **learning curve** with Ometria, particularly in mastering features and understanding complex reporting options. - Users find Ometria's **limited features** hinder flexibility, reporting, and SMS capabilities, affecting overall efficiency and experience. - Users find Ometria's reporting **time-consuming** , with a steep learning curve and cumbersome data extraction processes. - Users find the **complexity** of Ometria challenging, with a steep learning curve and cumbersome reporting processes. - Users find **complex reporting** in Ometria challenging, leading to a steep learning curve and occasional miscommunication issues. #### What Are Recent G2 Reviews of Ometria? **["A powerful CRM platform that rewards the patient user"](https://www.g2.com/survey_responses/ometria-review-10878864)** **Rating:** 4.0/5.0 stars _— Namrata T._ [Read full review](https://www.g2.com/survey_responses/ometria-review-10878864) **["Great Support and Easy-to-Use Platform for Channel Orchestration & CDP"](https://www.g2.com/survey_responses/ometria-review-12239411)** **Rating:** 4.5/5.0 stars _— Verified User in Apparel & Fashion_ [Read full review](https://www.g2.com/survey_responses/ometria-review-12239411) #### What Are G2 Users Discussing About Ometria? - [How do you use Ometria?](https://www.g2.com/discussions/how-do-you-use-ometria) - [What is the use of Ometria?](https://www.g2.com/discussions/what-is-the-use-of-ometria) - [Where is Ometria based?](https://www.g2.com/discussions/where-is-ometria-based) - [What does Ometria do?](https://www.g2.com/discussions/what-does-ometria-do) ### [Maestra](https://www.g2.com/products/maestraplatform/reviews) Maestra is an all-in-one personalization platform for DTC brands that helps personalize beyond email & SMS to drive +15% conversions. What’s included out of the box: - Real‑time CDP: unified profiles, identity resolution, calculated/custom fields, and product feeds - Omnichannel messaging: Email, SMS, MMS, RCS, push, messengers, chatbots, and ad-audience sync - Site & App personalization: pop‑ups, stories, banners/bars, surveys, and other dynamic blocks - Product personalization: recommendations, product quizzes, and product-feed images - Price personalization: loyalty bonuses, personal discounts, and referral systems - Analytics: reporting, segmentation, ad optimization, and attribution - A dedicated Forward Deployed Marketer who handles migration, implementation, flow and segment setup, on-site experiences, and ongoing optimization – included in every plan. **Average Rating:** 4.7/5.0 **Total Reviews:** 75 #### How Do G2 Users Rate Maestra? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) - **Predictive Modeling:** 9.8/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.6/10 (Category avg: 8.6/10) - **Expandability:** 9.8/10 (Category avg: 8.6/10) #### Who Is the Company Behind Maestra? - **Seller:** [Maestra](https://www.g2.com/sellers/maestra) - **Company Website:** maestra.io - **Year Founded:** 2022 - **HQ Location:** Arlington, MA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bb00080cb0916644cf1d15c579634239584b0d92bdb50160c74405919e480fe0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmaestraplatform%2F&secure%5Burl_type%5D=linkedin_company_website) 101 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 44% Medium, 39% Small #### What Do G2 Reviewers Say About Maestra? _AI-generated summary from verified user reviews_ ##### Pros - Users commend Maestra's **exceptional customer support** , receiving timely assistance and valuable insights for success in campaigns. - Users appreciate the **strong support from account managers** at Maestra, enhancing overall satisfaction and success with the platform. - Users highlight the **ease of use** of Maestra, enabling effortless campaign creation and efficient team collaboration. - Users praise the **easy integration** of Maestra with existing systems, enhancing workflow without complications or additional costs. - Users value the **automation capabilities** of Maestra, enhancing efficiency and optimizing their email marketing strategies effectively. ##### Cons - Users find the **learning curve steep** due to complex filters and segment setup, requiring additional support for clarity. - Users find the **filter options complex and confusing** , impacting their ability to efficiently set up campaigns. - Users find the **segmentation issues** challenging, as filters can be complex and not intuitive for creating segments. - Users often find the **navigation complex** , leading to confusion when setting up segments and campaigns effectively. - Users find the **limited features** of Maestra can hinder flexibility and require extra reliance on support for integration. #### What Are Recent G2 Reviews of Maestra? **["White-glove service that made a full ESP migration painless"](https://www.g2.com/survey_responses/maestra-review-13170104)** **Rating:** 4.5/5.0 stars _— Alina O._ [Read full review](https://www.g2.com/survey_responses/maestra-review-13170104) **["Maestra: A Powerful CRM Marketing Tool Backed by Outstanding Support"](https://www.g2.com/survey_responses/maestra-review-13076783)** **Rating:** 5.0/5.0 stars _— Arina A._ [Read full review](https://www.g2.com/survey_responses/maestra-review-13076783) ### [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Thousands of companies, including Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences. For more information, visit https://segment.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 556 #### How Do G2 Users Rate Twilio Segment? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Predictive Modeling:** 6.9/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.5/10 (Category avg: 8.6/10) - **Expandability:** 8.7/10 (Category avg: 8.6/10) #### Who Is the Company Behind Twilio Segment? - **Seller:** [Twilio](https://www.g2.com/sellers/twilio) - **Year Founded:** 2008 - **HQ Location:** San Francisco, CA - **Twitter:** @twilio 81,644 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c9f98055e4a813ded4435e17926040455f87f0f05caa8b1303fd97ab3681e53&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftwilio-inc-%2F&secure%5Burl_type%5D=linkedin_company_website) 6,678 employees on LinkedIn® - **Ownership:** NYSE: TWLO #### Who Uses This Product? - **Who Uses This:** Product Manager, Software Engineer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 47% Medium, 42% Small #### What Do G2 Reviewers Say About Twilio Segment? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **easy integration** with multiple platforms, enabling seamless data transfer without engineering effort. - Users appreciate the **easy integrations** with various platforms, simplifying data sharing without needing engineering skills. - Users appreciate the **ease of use** of Twilio Segment, with straightforward setup and seamless integration of data sources. - Users appreciate the **easy setup** of Twilio Segment, making integration with multiple data sources straightforward and efficient. - Users value the **seamless integration capabilities** of Twilio Segment, simplifying data connectivity across multiple platforms. ##### Cons - Users feel that Twilio Segment is **expensive** , particularly regarding implementation and ongoing costs, making it hard to recommend. - Users find the **pricing issues** of Twilio Segment a significant barrier, especially with the high costs involved. - Users face a **high learning curve** with Twilio Segment, complicating implementation and causing long-term challenges. - Users express frustration over **poor customer support** and a steep learning curve, hindering their overall experience with Segment. - Users face challenges due to **poor interface design** , impacting reporting, audience creation, and overall usability of Segment. #### What Are Recent G2 Reviews of Twilio Segment? **["Rock-Solid Reliability, Great Integrations, and Excellent Support"](https://www.g2.com/survey_responses/twilio-segment-review-12156555)** **Rating:** 5.0/5.0 stars _— André F._ [Read full review](https://www.g2.com/survey_responses/twilio-segment-review-12156555) **["Super Clean Interface for Easy Third-Party Script Management"](https://www.g2.com/survey_responses/twilio-segment-review-12470532)** **Rating:** 4.0/5.0 stars _— Tim C._ [Read full review](https://www.g2.com/survey_responses/twilio-segment-review-12470532) #### What Are G2 Users Discussing About Twilio Segment? - [What is Segment used for?](https://www.g2.com/discussions/segment-what-is-segment-used-for) - 1 comment - [Is segment an ETL tool?](https://www.g2.com/discussions/is-segment-an-etl-tool) - 1 comment - [What is segment used for?](https://www.g2.com/discussions/what-is-segment-used-for) - 1 comment - [What is segment platform?](https://www.g2.com/discussions/what-is-segment-platform) - [What is segment software?](https://www.g2.com/discussions/what-is-segment-software) - [‹ Prev‹ Prev](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score#product-list) - [1](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score#product-list) - 2 - [3](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=3#product-list) - [4](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=4#product-list) - [5](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=5#product-list) - [6](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=6#product-list) - … - [19](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=19#product-list) - [20](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=20#product-list) - [Next ›Next ›](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=3#product-list) Spotlight Categories [Business Process Management Software](https://www.g2.com/categories/business-process-management) [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) [Corporate Performance Management (CPM) Software](https://www.g2.com/categories/corporate-performance-management-cpm) [Business Continuity Management (BCM) Software Solutions](https://www.g2.com/categories/business-continuity-management-software) [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Journey Analytics](/categories/customer-journey-analytics) [Browse Customer Data Platform (CDP) Themes](/categories/customer-data-platform-cdp/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated October 3, 2024 Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. [Marketing automation software](https://www.g2.com/categories/marketing-automation), [data warehouse software](https://www.g2.com/categories/data-warehouse), and other platforms that store data can typically integrate with a CDP. There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds. To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must: - Provide a 360-degree view of the customer - Gather data from multiple sources into one platform, including first-party, second-party, and third-party data from online and offline sources - Unify customer profiles across systems - Connect with other systems to allow marketers to execute campaigns - Improve targeting for marketing campaigns Show More