Complex, multi-channel email and SMS automations with clear profile segmentation for telehealth journeys. I love that you can run all channels within the same journey, which makes it easier to keep everything coordinated. You can also use snippets and custom code to make email templates dynamic and more tailored to different profiles. Review collected by and hosted on G2.com.

Native SMS analytics feel thin, especially when I’m trying to get to business-impact views. MCP usage also runs up against rate limits, and the catalogs and preference center add-ons can feel expensive. Review collected by and hosted on G2.com.