Phrase is a leader in Language Intelligence. Its enterprise platform automates, manages, and delivers multilingual content, helping organizations build deeper customer connections and accelerate business growth.
Thousands of global brands use Phrase across hundreds of languages to reduce time to market and deliver consistent brand experiences worldwide.
The Phrase Platform brings together translation management, software localization, multimedia localization, machine translation, workflow automation, and language AI in a single integrated environment. From marketing campaigns and product interfaces to apps, audio and video, customer support, and technical documentation, teams manage multilingual content in a single platform.
Phrase enables organizations to operationalize AI across multilingual content workflows while maintaining governance, quality control, and brand consistency.
Built for complex and fast-moving organizations, Phrase connects directly to the systems where content is created and published. Marketing teams launch global campaigns faster, product teams deliver localized software continuously within development workflows, and customer experience teams provide consistent multilingual support across channels. This open ecosystem architecture allows localization to operate as part of broader content, product, and customer experience workflows.
Core capabilities of the Phrase Platform include:
- AI-powered translation workflows with secure large language model integrations and adaptive machine translation
- Multimedia localization with AI-powered subtitling, dubbing, transcription, AI voice generation, and captioning
- AI agent orchestration for context-aware translation and automated post-editing
- A broad integration ecosystem connecting CMS platforms including Contentful and Optimizely, customer support platforms including Salesforce, marketing automation systems, developer tools, and design environments including Figma
- Native integrations with repositories including GitHub, GitLab, Bitbucket, and Azure DevOps
- Over-the-air localization and SDKs for iOS and Android applications
- Translation Memory and terminology management to maintain linguistic and brand consistency
- Automated quality evaluation and quality performance scoring
- In-context preview and visual review tools for faster review cycles
- Advanced workflow automation with Phrase Orchestrator, a no-code interface for building and managing approval processes
- Vendor management for in-house teams, language service providers, and marketplace partners
- Open API, CLI, and webhooks for extensibility and automation
- Reporting and analytics to monitor quality, cost efficiency, and performance
- Scalable architecture designed for enterprise content volumes
Phrase supports global organizations across industries including technology, gaming, retail, manufacturing, automotive, travel, and life sciences. These organizations use Phrase to accelerate global product launches, scale international marketing, and deliver consistent multilingual customer experiences across every market.
Enterprise readiness sits at the core of the Phrase Platform. Phrase is ISO 27001 certified and provides robust security, governance, and compliance capabilities including SSO, role-based permissions, granular access controls, and secure cloud infrastructure designed for global organizations.
Trusted by leading global brands including Uber, AWS, Volkswagen, and Zendesk, Phrase ensures multilingual content is delivered at scale while maintaining quality, consistency, and control.
Learn more at phrase.com.
Average Rating: 4.5/5.0
Total Reviews: 1,334
How Do G2 Users Rate Phrase?
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Image Translation: 6.5/10 (Category avg: 7.5/10)
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AI Text Generation: 7.0/10 (Category avg: 7.5/10)
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AI Text Summarization: 6.6/10 (Category avg: 7.2/10)
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Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
Who Is the Company Behind Phrase?
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Seller: Phrase
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Company Website:
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Year Founded: 2010
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HQ Location: Prague 1, CZ
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LinkedIn® Page: www.linkedin.com
350 employees on LinkedIn®
Who Uses This Product?
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Who Uses This: Translator, Freelance Translator
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Top Industries: Translation and Localization, Computer Software
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Company Size: 60% Small, 26% Medium
What Do G2 Reviewers Say About Phrase?
AI-generated summary from verified user reviews
Pros
- Users find Phrase easy to use, appreciating its intuitive interface and helpful features that streamline project management.
- Users find the intuitive interface of Phrase easy to navigate, making it ideal for beginners and experienced translators alike.
- Users value the user-friendly interface of Phrase, which significantly enhances efficiency and simplifies localization workflows.
- Users love the intuitive interface of Phrase, enhancing efficiency and collaboration in their localization workflows.
- Users value the translation efficiency of Phrase, enjoying streamlined workflows and enhanced consistency across projects.
Cons
- Users report translation issues with Phrase, citing poor AI accuracy and complexities in settings and outputs.
- Users experience interface issues, with incomplete QA checks and limited features compared to other localization platforms.
- Users criticize the expensive pricing structure of Phrase, which complicates budgeting for fluctuating workloads in translation.
- Users highlight the poor interface design of Phrase, describing it as cluttered and lacking polish, leading to usability issues.
- Users find poor usability in TMS, with confusing navigation and missing features that hinder efficiency.
