ZeroFox Reviews & Product Details

I receive alerts whenever negative mentions of our company are identified online, which gives us an opportunity to investigate and remediate potential issues early. I’d rather know proactively than learn about an issue from a news agency after the fact. Review collected by and hosted on G2.com.

There are times when the platform generates alerts that aren’t relevant, so I periodically have to fine-tune the alert settings. For example, I may receive an alert when a new website has a name similar to our company. After review, the site may be completely legitimate, so there would be no basis for a takedown. Review collected by and hosted on G2.com.

I find ZeroFox easy to implement, with an elegant dashboard for custom work. Its cloud-based, provider-agnostic APIs connect directly to our social media, so we can connect and test quickly, analyze native posts almost instantaneously, and resolve keyword conflicts in the moment. It helps protect our brand by suppressing toxic or negative content so conversations around our posts can stay robust. When we have escalations, they’re often handled within the first 20 minutes. The team is easy to work with and understands our business. They communicate well, care about our success, are flexible with the product and pricing, and are open to collaboration and new ideas. We have a strong relationship with our TAM and sales team. Setup was exceptionally simple and took several days at most. Our product experience has only grown over the years, and we’re happy with how well it’s executing. Review collected by and hosted on G2.com.

There are no negatives at this time. Review collected by and hosted on G2.com.

The standout feature for us is ZeroFox’s external threat intelligence and its automated brand protection capabilities. In particular, the platform is very strong at identifying rogue domain registrations and look-alike social media profiles that target our organization. Rather than having our team manually hunt down these phishing risks, the alerting engine flags them right away using high-fidelity indicators. The biggest value-add, though, is the managed takedown service. Having a built-in mechanism where ZeroFox handles the legal and technical heavy lifting to remove malicious infrastructure saves our security team hours of paperwork and weekly back-and-forth, and it directly lowers our mean time to remediation (MTTR). Review collected by and hosted on G2.com.

The platform can sometimes produce a lot of noise and false positives, especially during the initial setup of keyword monitoring for brand protection or executive profiles. Common names and generic terms may trigger frequent alerts that still need manual triage, which can temporarily stretch a small analyst team. Although the rules can be refined over time and the AI filtering does help, the early optimization period takes a meaningful time investment to bring alerting down to a consistently accurate baseline. Review collected by and hosted on G2.com.

I like ZeroFox for its easy-to-navigate consolidated dashboard and the customizable functionality that's all in one place. The ability to scan social media is a nice feature for us, despite our social media teams using a different solution. I find the price of the solution to be on par with the industry. I also appreciated the easier takedown process with ZeroFox and the potential for better integration into our ecosystem. Setting up ZeroFox was straightforward, aligning well with our cloud-only infrastructure as it didn't require deploying hardware, and there were no agents or software configurations needed, making it a fairly easy and intuitive experience. Review collected by and hosted on G2.com.

It's unclear when an automatic takedown is in process versus having to initiate a takedown. The request to submit evidence, sometimes when the takedown is for intellectual property, puzzles the team, and this isn't all the time making it difficult to predict. The contract terms for auto renewal are terrible, which has negatively impacted our perspective, especially during the renewal process. Because of these concerns, we're hesitant to expand our use of ZeroFox despite its potential. Review collected by and hosted on G2.com.

I like the automated disruption and social storefront takedowns with ZeroFox. It automates the breakdown pipeline, which used to drain dozens of hours from our internal legal and marketing teams. ZeroFox shuts down malicious social ads and scam storefronts without requiring our team to draft legal paperwork, which is a big help. Review collected by and hosted on G2.com.

I dislike the excessive false positives on authorized wholesale dealer promotions. Authorized wholesale dealers, regional trade showrooms, and approved liquidators often post legitimate promotional campaigns using our official catalog photography. ZeroFox tends to flag these approved listings as brand abuse, clogging our triage queue. To improve, it would be great if ZeroFox introduced an authorized partner and dealer registry module where we can upload verified distributed domain lists, social handles, and deal agreement parameters so the system can automatically whitelist appropriate partner promotions. Review collected by and hosted on G2.com.

The experience with Zerofox from day 1 beginning with the sales process has been smooth. From sales, to onboarding, to continuous support everything has been white glove service. Each representative that I have dealt with has been very supportive and attentive to our needs as a customer and supportive of any situation that has come up. The cost of the platform per year is very reasonable for the amount of service that is received.

In addition to the support on the customer side, the platform has been very easy to manuever through updates and searches as needed. In addition, performance has never been an issue. Review collected by and hosted on G2.com.

Nothing that I can think of at this time. Review collected by and hosted on G2.com.

I find ZeroFox really helpful for quickly detecting and preventing brand threats or impersonators, often in less than two days. This quick detection is crucial in minimizing damage to our brand's reputation. The social media monitoring feature is particularly effective; it caught an impersonating account early on, which could have caused significant issues if left untreated. I appreciate that the platform enables us to address threats before they escalate, as the takedown process for flagged posts is immediate. This automation means our IT team can focus on other tasks, as ZeroFox efficiently automates the threat-detection process. Review collected by and hosted on G2.com.

The alert delivery is sometimes too vague to act on quickly. We get flagged for things that technically match criteria but aren't actual scams or impersonation, which takes a few seconds to dismiss but adds up over time. The plan we're on doesn't include real human analysis; it's all automated flagging, and sometimes this misses sophisticated impersonating attempts. We found a fake website impersonating us that ZeroFox's automated system didn't flag, and we had to catch it manually. The initial setup took about three weeks and defining what should trigger an alert was harder than expected, needing adjustments to thresholds based on real observations. Review collected by and hosted on G2.com.

I like that ZeroFox isn’t just a console full of alerts. Its intelligence and AI filter out noise, and a team of specialists reviews and triages alerts so I’m informed about the threats that really matter. I also appreciate the hands-on support from my dedicated technical account manager. We work closely on tuning, and they address concerns to make sure the product works effectively for me. Setup was very easy: I provided our brand names, ZeroFox did much of the discovery automatically and populated the console, and I was able to get value from the tool almost instantly without spending hours entering information. Review collected by and hosted on G2.com.

The only thing I’d improve is making it easier to classify different types of threats in my triage console. Sometimes it’s a little tough to hard-code or set threat types to my preferred categories. Outside of that, I don’t have any other real technical challenges. Review collected by and hosted on G2.com.

Our account representatives are fantastic and have been open to suggestions. We aid in helping evaluate gaps in the tool and the team acknowledges that information. Review collected by and hosted on G2.com.

Collection and enforcement across platform providers is limited. We found the sales and implementation process challenging, as capabilities initially represented as available later required additional purchases. This led to repeated discussions and shifting expectations, making it difficult to accurately assess the true cost and functionality of the solution. Review collected by and hosted on G2.com.

What I value most about ZeroFox is the partnership. The support and technical account teams feel like an extension of our own team and are consistently invested in our success. The platform is intuitive and easy for new users to learn, and the findings provide confidence that we're proactively protecting our assets and monitoring the right threats. The majority of escalated alerts are relevant, actionable, and worth our team's attention. The new AI features integration with the intelligence and reporting make it easier to sift through all the data. Review collected by and hosted on G2.com.

I don’t have any dislikes when it comes to ZeroFox or their team. We’ve been happy working with them over the past five years, and the experience has been consistently positive. Review collected by and hosted on G2.com.