G2

Kaitlyn T.

Senior Paid Search Analyst

Marketing and Advertising

Enterprise (> 1000 emp.)

3/26/2026

"Metadata.io Streamlines Multi-Channel Campaigns and Boosts ROI"

5/5

What do you like best about Metadata.io?

I love the ability of tying a click to a lead and/or an opportunity. It allows us to ensure we're making the most of budget and driving a healthy ROI. We've been able to scale our paid media campaigns thanks to the help of the software and how it integrates with Google, Bing, Meta, LinkedIn, Reddit and more. We're hitting all-time revenue records and consistently driving more lead volume year over year. The ability to build campaigns and audiences in the Metadata.io UI and push to multiple sources saves so much time for our team. Review collected by and hosted on G2.com.

What do you dislike about Metadata.io?

There's definitely a learning curve when it comes to navigating the UI. However, we have managed services with some of the Metadata.io team which is a huge help when we need support and/or learning new features and processes from their team. Review collected by and hosted on G2.com.

What problems is Metadata.io solving and how is that benefiting you?

With Metadata.io, we're able to scale out our paid campaigns to drive more leads and revenue than we have ever before. We're also able to make decisions based on ROI and CAC targets to ensure we're using our budget efficiently. As a one person team here, their managed services also help me build and launch new campaigns quickly and optimize campaigns allowing me to use my time on bigger picture projects for digital. Review collected by and hosted on G2.com.