# Lofty Reviews **Vendor:** Lofty **Category:** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm) **Average Rating:** 4.3/5.0 **Total Reviews:** 389 ## About Lofty Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. ## Lofty Pros & Cons **What users like:** - Users love the **ease of use** of Lofty, making it ideal for managing real estate tasks effortlessly. (19 reviews) - Users commend Lofty for its **user-friendly interface and abundant built-in features** , facilitating seamless integration and customization. (16 reviews) - Users praise Lofty's **seamless integrations** , enabling efficient management of multiple tools within a single platform. (10 reviews) - Users love Lofty's **customization options** , allowing seamless integration and tailored solutions for their business needs. (9 reviews) - Users praise Lofty's **effective lead generation** capabilities, enhancing client management and streamlining realtor workflows seamlessly. (9 reviews) - Users value the **automation features** of Lofty, citing time savings and streamlined follow-up processes for leads. (7 reviews) - Customer Support (7 reviews) - Easy Setup (7 reviews) - Efficiency (7 reviews) - Setup Ease (7 reviews) **What users dislike:** - Users report **poor customer support** from Lofty, experiencing delays and unhelpful responses complicating their overall experience. (11 reviews) - Users find the **missing features** in Lofty, such as AI tools and plugins, significantly hinder their experience. (9 reviews) - Users often find the **steep learning curve** of Lofty overwhelming, requiring time to master its many features. (8 reviews) - Users find the **AI inefficiency** in Lofty frustrating, highlighting issues with performance and support responsiveness. (6 reviews) - Users find Lofty to have a **not user-friendly interface** , making navigation and usability quite challenging. (6 reviews) - Expensive (5 reviews) - Limited Features (5 reviews) - Slow Speed (4 reviews) - Billing Issues (3 reviews) - Learning Difficulty (3 reviews) ## Lofty Reviews ### 1. FUBAR, no really. **Rating:** 0.0/5.0 stars **Reviewed by:** Alexander D. | Team Leader, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2025 **What do you like best about Lofty?** Lofty is one of the few platforms that supports my local IDX data for tools like CMAs and granular property alerts. For a rural area with poor support from other major platforms, Lofty is my only choice. **What do you dislike about Lofty?** Everything is broken. 100%. All development is exclusively focused on the further implementation of lackluster AI features that appeal to hands-off part time agents but are totally useless to productive agents. Lofty does not work. Their support cannot help you. It will break when you need it not to. It will be weak when it is not broken. The best thing you can do with Lofty is accept the majority of its features are irrecoverably broken and get good at automating other platforms to fill in the gaps for your day-to-day usage. **What problems is Lofty solving and how is that benefiting you?** Lofty helps me manage contact with a large volume of leads with automation so I can spend more time talking to their support instead of running my business. **Official Response from Mahriah Field:** > Hello Alex, I appreciate you taking the time to leave a review. I apologize that you have not had a great experience and will bring this matter to our leadership team. If there is anything specific you would like me to pass along, please feel free to reply and let us know. ### 2. Lofty Packs a Powerful Real Estate Feature Set with Smart Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Lofty?** 1. Strong Real Estate Feature Set Lofty isn’t just a CRM — it includes tools many agents need: IDX website integration, lead capture pages, marketing automation (“Smart Plans”), power dialer, AI assistant follow-ups, and analytics reporting. It’s designed to help you convert more leads without juggling 3–4 separate apps. 2. Lead Generation Powerhouse Beyond contact management, Lofty has built-in PPC and digital marketing tools that push traffic into your CRM, plus automated follow-up that keeps leads warm. For teams that lean on lead gen, that’s a big plus. 3. User Experience & Customization The interface is clean, organized, and intuitive for everyday tasks. Features like SMS reminders, appointment syncing, and easy call logging help keep workflows tight. Customers also appreciate customization options and robust integration with email, calendars, and apps. 4. AI Tools & Automation Lofty’s AI assistant can automate messaging, appointment setting, and routine tasks — a real time-saver if you use it consistently. **What do you dislike about Lofty?** 1. Learning Curve Can Be Real Because Lofty packs so much functionality, new users can feel overwhelmed. Getting every feature dialed in — from automation to IDX sites — takes time and some training. 2. Mixed Support Experiences Customer support can have slow responses and long wait times, or difficulty resolving complex issues quickly. That’s not trivial when you depend on the system daily. **What problems is Lofty solving and how is that benefiting you?** Integrating many of my work tasks into one platform. **Official Response from Mahriah Field:** > Hello, thank you for leaving a review. We appreciate your business and time. I am happy to pass your feedback along. Is there a specific support request that has not been resolved for you that we can assist with? ### 3. Great Presentation, but Slow Onboarding **Rating:** 4.0/5.0 stars **Reviewed by:** Holly B. | Real Estate **Reviewed Date:** January 13, 2026 **What do you like best about Lofty?** I feel like Lofty has great presentation for my website and it's somewhat and mostly enjoyable to use compared to others. It seems pretty user friendly and aesthetically pleasing. I like the website and the plans being able to integrate with social media and also do marketing from there and create presentations. The higher caliber presentations give off a more luxury feel than those I've experienced before, like with Keller Williams, making them feel higher quality depending on your style. **What do you dislike about Lofty?** It took forever to onboard and get everything up and running. Coordinating with my MLS was a hassle, and it definitely took, like, three weeks or over a month. Also, the phone number I selected wasn't assigned, and when I addressed this, it just didn't seem important and was overlooked. **What problems is Lofty solving and how is that benefiting you?** Lofty gives my website a great presentation, making it aesthetically pleasing and user-friendly. It's a CRM that's enjoyable to use compared to others. **Official Response from Mahriah Field:** > Hello Holly, thank you for taking the time to leave a review. We appreciate your business and effort. I am happy to hear that you're enjoying your Lofty website and marketing tools. I will be more than happy to pass your feedback regarding onboarding to our Onboarding and Customer Success team for review and sincerely apologize for the less than stellar experience. Please let us know if there's anything else I can assist with ### 4. Streamlines CRM with Outstanding AI Support **Rating:** 5.0/5.0 stars **Reviewed by:** David N. **Reviewed Date:** January 13, 2026 **What do you like best about Lofty?** I use Lofty for organizing my notes, leads, and database, and it helps me keep organized with assigning tasks and follow-up reminders. I appreciate that it integrates seamlessly with my email, Outlook, and Gmail, capturing leads automatically. One of my favorite features is the ability to record phone calls and receive a summary and next steps. The AI sales assistant is amazing, automating follow-ups and setting appointments, which I find incredibly beneficial. Their organization method with a pipeline system is excellent, allowing me to categorize leads efficiently. The support team is great, providing immediate assistance when needed, which I love. The setup process is fairly easy, thanks to the walkthrough and support available, and I've experienced tremendous success and scaling in my business since using Lofty. **What do you dislike about Lofty?** I can't think of anything that doesn't work well for me. Maybe subscription management so I can see all the add-ons. I think they do have a billing center, so there's nothing I can think of. **What problems is Lofty solving and how is that benefiting you?** I use Lofty to organize my notes, leads, and database. It integrates with email, captures leads automatically, records calls with summaries, and provides SMS reminders. It prevents leads from falling through the cracks with its CRM and AI sales assistant. **Official Response from Mahriah Field:** > Hello David, thank you for leaving a review. We appreciate your time & business. I will be happy to pass your feedback along to our team. Have a wonderful day! ### 5. Effortlessly Manages CRM with Natural Templates **Rating:** 3.5/5.0 stars **Reviewed by:** Yannick L. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2025 **What do you like best about Lofty?** I appreciate Lofty's options and easy-to-use templates, which feel natural and intuitive. These features streamline my workflow because they alleviate the challenge of creating content or words, which is crucial when communicating with over 200 different people. The capability to mark dates and send tailored alerts to each person based on our specific relationship helps me stay engaged with both my team and clients efficiently. This personalized approach in managing client communications and relationships provides significant value. Additionally, while the initial setup was intimidating due to the plethora of features, once I got past the initial apprehension, I found it surprisingly manageable, which added to the overall positive experience with Lofty. **What do you dislike about Lofty?** The text feature in Lofty is still not as helpful as I would like it to be. **What problems is Lofty solving and how is that benefiting you?** I use Lofty for CRM and database management, which helps me stay engaged with people and clients by marking dates and sending custom alerts. Its templates ease communication with over 200 people, enhancing client interactions. **Official Response from Mahriah Field:** > Hello Yannick, thank you so much for taking the time to leave us a review! We are happy to hear that you're enjoying Lofty & that it is helping your day-to-day processes. Regarding the text feature, what do you think we could do to improve this for our users? We look forward to your feedback. ### 6. User-Friendly CRM with Comprehensive Features **Rating:** 5.0/5.0 stars **Reviewed by:** Robert T. | Lic'd OR Principal Broker, Lic'd WA Broker, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Lofty?** I like that Lofty is user-friendly and offers every option you need to stay in touch with existing clients and find new ones. It helps with website creation, database management, and social posting. I appreciate the range of tools it offers for managing my real estate CRM tasks effectively. **What do you dislike about Lofty?** Nothing I don’t like **What problems is Lofty solving and how is that benefiting you?** Lofty is user-friendly, helping me with database management, website creation, and social media tools for staying in touch with clients and lead generation. **Official Response from Mahriah Field:** > Hi Robert, thank you so much for your review. We greatly appreciate your time and business! ### 7. Effortless Setup, Boosts Client Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** shaye C. **Reviewed Date:** October 30, 2025 **What do you like best about Lofty?** I appreciate the ease of setting up Lofty due to the helpful videos that guided me through the process. This made the initial experience smooth and straightforward. Lofty significantly helps me in managing my work as a realtor by allowing me to keep in touch with clients effectively. Its ability to handle a large volume of leads ensures that no prospect falls through the cracks, enhancing my client relationship management. I particularly love the smart plans feature, which has been invaluable in prompting interactions with clients, including instances where I might have forgotten to reach out. The outlines and Comparative Market Analysis (CMA) tools provided by Lofty are incredibly useful in my daily operations. I also value that Lofty comes with a search website feature, which allows my clients to search without having to leave my website, adding a seamless experience for them. Overall, these features collectively support and improve my efficiency and productivity as a realtor. **What do you dislike about Lofty?** I dislike the limited ability to customize landing pages in Lofty, which restricts my capability to tailor web experiences for my clients. **What problems is Lofty solving and how is that benefiting you?** I find Lofty helps me keep in touch with clients and manage leads effectively, ensuring none fall through the cracks. Its smart plans boost interactions with online leads, enhancing client engagement. **Official Response from Mahriah Field:** > Hello Shaye, thank you so much for taking the time to give us a review! We appreciate your business & time so much. If you have any feedback regarding landing pages & how we could improve them, please feel free to let me know. Have a great week! ### 8. Strong Customer Support with AI-Powered Features **Rating:** 4.0/5.0 stars **Reviewed by:** Farrah D. **Reviewed Date:** October 23, 2025 **What do you like best about Lofty?** I have found Lofty to be incredibly helpful in solving various organizational challenges related to my real estate CRM needs. It excels in prioritizing clients' needs and organizing their data, which has been a significant benefit for me. I really appreciate the AI capabilities of the platform, which enhance its efficiency and usefulness. Additionally, the support quality has been outstanding. Despite facing many initial challenges, customer service has been very supportive and resolved issues well, which is a crucial factor for me in deciding to use Lofty again. Furthermore, Lofty's ability to integrate with many of my lead generation platforms is another aspect that I enjoy, as it ensures a smooth workflow and efficiency in managing tasks. **What do you dislike about Lofty?** I find the process of conducting searches within the multiple MLS's that Lofty feeds from to be less intuitive and more complicated than I would like. **What problems is Lofty solving and how is that benefiting you?** I use Lofty to organize and prioritize client needs, streamline data management, and integrate with multiple lead generation platforms effectively. ### 9. Marketing Powerhouse with Ease of Use **Rating:** 4.0/5.0 stars **Reviewed by:** Melanie T. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Lofty?** I have been using Lofty to manage my real estate database, maintain contact with my sphere of influence, and handle new leads for a year now. I appreciate how Lofty seamlessly promotes listings with its excellent marketing tools, offering easy access to create various marketing materials like videos and flyers, which significantly streamline my promotional efforts. The operation of the CRM has been pretty seamless, even though setting up the MLS integration was a bit more complex than what I was used to with past systems. I also like the ability to send and customize mass emails, which is a very useful feature for my work. Most importantly, I would buy Lofty again due to its ease of use. **What do you dislike about Lofty?** Setting up the MLS integration with Lofty was more complex than I'm used to, which can be a hurdle for those coming from other systems. Additionally, I would appreciate more options at the basic level for texting and calling, which are essential features for maintaining contact with leads and clients. **What problems is Lofty solving and how is that benefiting you?** I use Lofty to manage my real estate database, stay in contact with leads, and easily create marketing materials, enhancing my marketing efforts efficiently. ### 10. Effortless, Feature-Rich Real Estate Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Art L. | Real Estate Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Lofty?** I appreciate the seamless and easy experience with Lofty, as the setup process was straightforward, especially with the clear instructions provided for integrating CSV files into the system. The platform effectively allows me to keep up with my database on a weekly basis and efficiently make calls and send texts directly from my system. I find the drip campaigns particularly powerful and well-suited for my needs, as they greatly enhance my marketing efforts. Additionally, the integration of my website with my current local MLS is a significant advantage. The availability of different marketing materials through Lofty is also a valuable resource, making it a robust tool for my real estate endeavors. Overall, Lofty provides such strong and useful features that I am fully satisfied with the service and would rate my likelihood to recommend it to a friend or colleague at a 10 out of 10. **What do you dislike about Lofty?** NA **What problems is Lofty solving and how is that benefiting you?** I am able to keep up with my database weekly and make calls and texts from my system, which streamlines my communication efforts. ## Lofty Discussions - [When will Chime be implementing e-signatures?](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) - 1 comment, 1 upvote - [When is Chime going to add a email verifier to CRM?](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) - 2 comments, 1 upvote ## Lofty Pricing - **Lofty Agent**: Contact Us Best for agents. - **Lofty Team**: Contact Us Best for established, fast-growing teams - **Lofty Broker**: Contact Us Best for large teams and brokerages - **Lofty ENT**: Contact Us Best for Enterprises [View full pricing details](https://www.g2.com/products/lofty-lofty/pricing) ## Lofty Integrations - [Calendly](https://www.g2.com/products/calendly/reviews) - [Rezora](https://www.g2.com/products/rezora/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Lofty Features **Relationship Management** - Lead Generation - Social Media Integration - CRM Integration **Client Management** - Lead Scoring - Contact Management - Lead Generation **Presentation** - Website Builder - MLS Integration - SEO Strategization - IDX Website **Task Management** - Marketing Automation - Document Management - Third-Party Integration **Platform Features** - Contact & Account Management - Opportunity & Pipeline Management - Task / Activity Management - Listing Management - Email Marketing - Transaction Management - Lead Management - CMA Management - Forecasting & Reporting - Dashboards **Platform Branding** - Operability - Brand Management **Platform Content** - Social Media Management - Communication Management - Website Management - Campaign Building **Agentic AI - Real Estate CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance - Natural Language Interaction - Decision Making **Platform Additional Functionality** - Reporting **Platform Integrations** - Integration with Real Estate CRM - Integration with Virtual Tour - Integration with Real Estate Activities Management ## Top Lofty Alternatives - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - 4.5/5.0 (1,476 reviews) - [BoomTown](https://www.g2.com/products/boomtown/reviews) - 4.7/5.0 (563 reviews) - [CINC](https://www.g2.com/products/cinc/reviews) - 4.4/5.0 (193 reviews)