# What is the top solution for managing multi-platform video ad campaigns?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi, G2 community. Running video ads on just one channel is straightforward, but once campaigns spread across CTV, social, and programmatic, it gets complicated fast. What I’d like to know is: What is the top solution for managing multi-platform video ad campaigns?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Here are a few <a class="a a--md" elv="true" href="https://www.g2.com/categories/video-advertising">video advertising tools</a> I’ve been looking into:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/stackadapt/reviews">StackAdapt</a>: Known for programmatic reach across channels, including CTV and display. The appeal is unifying campaigns in one place, but I’m curious how intuitive the workflow feels for smaller teams.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/basis/reviews">Basis</a>: Combines media buying, workflow automation, and reporting in one platform. For teams running video across different platforms, it seems built to reduce manual effort.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/the-trade-desk/reviews">The Trade Desk</a>: Recognized for scale and advanced targeting options. Marketers often highlight its reach, but is it equally strong when it comes to clear, cross-channel attribution?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/prisma-mediaocean/reviews">Prisma</a>: Positioned as an omnichannel ad hub that brings together TV, digital, and social campaigns. The question is whether it provides enough granularity on video-specific performance for enterprises.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For those managing multi-channel video campaigns:</p><ul>
<li>Which of these platforms gave you the smoothest cross-platform experience?</li>
<li>Do you find reporting and attribution reliable when ads run across different channels?</li>
<li>Any lessons learned about costs or efficiency when consolidating campaigns under one platform?</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Thanks in advance.</p>

##### Post Metadata
- Posted at: 11 months ago
- Author title: Marketer and Business Owner
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;I’d be really interested to hear if anyone has managed to get consistent reporting across platforms. Has consolidating campaigns under one tool actually improved transparency, or do you still need to double-check numbers in each channel?&lt;/p&gt;

##### Comment Metadata
- Posted at: 11 months ago
- Author title: Marketer and Business Owner





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