Quantcast Platform Reviews & Product Details

When we were looking for a platform, we found Quantcast and knew straight away that was what we were looking for. We wanted the ability for our in house teams to be able to self-manage each campaign and Quantcast made this very easy and simple. Easy and powerful audience targeting and great support. We used most days and found very easy to implement and integrate into our workflow. Review collected by and hosted on G2.com.

The only thing is that we want more in the reporting field, but other than that great platform Review collected by and hosted on G2.com.

I like that we can build custom reports for each of our campaigns, making it easy to find certain information needed for larger reports. It provides information that clients tend to ask us for. The initial setup was pretty straightforward, and the Quantcast team was very helpful in answering our team's questions. Review collected by and hosted on G2.com.

I find it a little difficult when I have to add each individual pcode from a certain campaign. It is not very time efficient since my team is sometimes unable to filter one whole campaign and need to add each individual pcode. Review collected by and hosted on G2.com.

I really like the ease of use and the speed of activation of Quantcast Platform. I also appreciate the transparency and the clear reports that provide good insights about the impacted audiences. I find that the audience segmentation and automatic campaign optimization are very effective, and the platform is the most intuitive I have used, with high value in reporting. Review collected by and hosted on G2.com.

The learning phase of the algorithm sometimes takes longer than expected and the clients want results sooner. Review collected by and hosted on G2.com.

The product is easy to use, with clear labelling that makes navigation straightforward. Its simple flow ensures users can complete tasks without confusion. I am in there most days and I like the fact that the audience targeting is clear. We also use it integrated with Bannerflow and Adform which is really important. Review collected by and hosted on G2.com.

Visually, the platform lacks appeal. The customer support experience is also lacking; even though you are assigned an account manager, their attention seems to be directed more toward sales than providing genuine assistance with the platform itself. Review collected by and hosted on G2.com.

I like that I can easily access data for my campaigns in real-time and that the platform is easy to use. I am able to access campaign performance as well as audience insights about who my client's ads are serving to, which helps produce useful insights and suggest optimizations for the campaigns. There are times when I am logging into the platform multiple times a day to get what I need. Review collected by and hosted on G2.com.

The platform serves the needs that I have. Review collected by and hosted on G2.com.

I find the Quantcast Platform easy to follow and interact with, allowing me to get my customers in a matter of minutes. I also enjoy seeing the analytics, which is very helpful in my work. The initial setup was very easy, which I appreciate. Review collected by and hosted on G2.com.

I find it challenging to see where the customers are coming from. Review collected by and hosted on G2.com.

I like the ease of use and how intuitive Quantcast Platform is. I use it for programmatic campaigns for various brands and it is very easy to use. Additionally, I consider it to be one of the best platforms for carrying out performance campaigns due to its capabilities and its results dashboard. Review collected by and hosted on G2.com.

The segmentation could be more precise, and the budget editing and main dashboard visualization part could be more intuitive. Review collected by and hosted on G2.com.

The User Interface is really useful, especially after updates which allows us a clear view on pacing, campaign health and performance, the simplicity of the platform makes set up quick whilst also having easy to use implementation of creatives and campaigns.

Speaking of creatives, it's easy to set up integrated third party creatives, such as SeenThis assets and other third party creative providers, meaning using quantcast isn't limited due to extensions. Review collected by and hosted on G2.com.

Sometimes I think the budget allocation can be a bit clunky, having an overall lifetime budget rather than in phases. Review collected by and hosted on G2.com.

Quantcast's New Agent Q feature has greatly benefitted many of our campaigns, balancing cost and performance and finding users most likely to convert. Review collected by and hosted on G2.com.

The layout of reporting is probably the biggest downside, could be refined. Review collected by and hosted on G2.com.

I like the new analysis by Q I believe it’s very helpful when looking into potential optimizations on underperforming campaigns. Review collected by and hosted on G2.com.

There’s a lot of missing levers including filtering to the status of creatives in the creative library instead of having to search through all of them. Not being able to include the radius in a bulk upload of zip codes and having to manually do so. Review collected by and hosted on G2.com.