--- title: Quantcast Platform Reviews meta_title: 'Quantcast Platform Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 190 reviews by the users' company size, role or industry to find out how Quantcast Platform works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 190 scale: '5' date_modified: '2026-07-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Quantcast Platform Reviews **Vendor:** Quantcast **Category:** [Display Advertising Software](https://www.g2.com/categories/display-advertising) **Average Rating:** 4.2/5.0 **Total Reviews:** 190 ## About Quantcast Platform Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com ## Quantcast Platform Pros & Cons **What users like:** - Users value the **ease of use** of Quantcast Platform, enabling quick campaign setups and effortless insights access. (58 reviews) - Users value the **easy-to-use insights** from Quantcast Platform, enabling quick campaign setups and effective optimizations. (36 reviews) - Users value the **effortless campaign management** in Quantcast Platform, appreciating its speed, ease of use, and great support. (32 reviews) - Users appreciate the **helpfulness of the AI Assistant** and excellent support, enhancing campaign planning and execution. (29 reviews) - Users highlight the **excellent customer support** of Quantcast, ensuring quick responses and effective problem-solving assistance. (28 reviews) - Users appreciate the **easy navigation** and **great UI** of the Quantcast Platform, enhancing usability significantly. (28 reviews) - Users appreciate the **intuitive analytics** of Quantcast Platform, enabling quick insights and efficient campaign management. (27 reviews) - Users value the **audience targeting capabilities** of Quantcast Platform, leading to improved impressions and clicks. (25 reviews) - Users find the **setup ease** of Quantcast Platform remarkably intuitive, allowing effortless planning and campaign creation. (24 reviews) - Targeting (24 reviews) **What users dislike:** - Users find the **lack of bulk editing functionality** to be a significant drawback, complicating changes for larger campaigns. (20 reviews) - Users find the **limited features** of Quantcast frustrating, particularly regarding pixel implementation and audience tracking options. (18 reviews) - Users find the **reporting features lacking** , noting the need for better transparency and more intuitive functionality. (15 reviews) - Users find the **reporting features lacking** , suggesting the need for improved transparency and intuitiveness in the dashboard. (15 reviews) - Users find the **reporting limitations** of Quantcast Platform frustrating, especially compared to competitors like TTD. (15 reviews) - Users desire enhanced **reporting capabilities** on the Quantcast Platform to improve budget delivery and impression accuracy. (12 reviews) - Inadequate Reporting (11 reviews) - Targeting Optimization (10 reviews) - Poor Usability (9 reviews) - Product Limitations (8 reviews) ## Quantcast Platform Reviews ### 1. Great way to prospect! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2018 **What do you like best about Quantcast Platform?** The customer service is remarkable, saw a fantastic ROI on our last campaign flight **What do you dislike about Quantcast Platform?** Not a lot of control over where our ad goes, no way to blacklist **What problems is Quantcast Platform solving and how is that benefiting you?** We're trying to prospect new clients for an upcoming Broadway show ### 2. Good analytics to show to clients **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Quantcast Platform?** Simple interface and useful insights for clients **What do you dislike about Quantcast Platform?** Unsure how accurate data is and often clients do now have enough web traffic to show deeper insights at 1k views per month. **What problems is Quantcast Platform solving and how is that benefiting you?** Adjusting marketing and web content to match user profile ### 3. Quantcast Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2017 **What do you like best about Quantcast Platform?** All the digital ad campaigns that we've used Quantcast, the performance has been consistently good. **What do you dislike about Quantcast Platform?** When you receieve an IO from Quantcast, it often came be confusing on what exact strategy or placements you are using which can make reporting for the client difficult. **Recommendations to others considering Quantcast Platform:** I was interested in Quantcast based on the past performing campaigns that used it. They are a slightly different targeting model than a standard retargeting vendor that has shown good results for us. The one drawback I would say that you don't typically know what strategy is being used as optimizations are done on the back end. **What problems is Quantcast Platform solving and how is that benefiting you?** We are using Quantcast for mainly education based clients. ### 4. QuantCast Measure doesn't exactly fit user friendly **Rating:** 2.5/5.0 stars **Reviewed by:** Kendall R. | Sales Planner/Campaign Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Quantcast Platform?** I like the sleek look of the dashboard and the colors are appealing on the eye. **What do you dislike about Quantcast Platform?** It's not easy to use, a lot of fishing and back pedaling through pages of reporting. **What problems is Quantcast Platform solving and how is that benefiting you?** We are using this to measure interactions and impressions. ### 5. Great Vendor! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Quantcast Platform?** Best customer service! Also, since they are the #3 data provider, it gives them a huge advantage for marketers! **What do you dislike about Quantcast Platform?** I don't love their interface as much as some others. **Recommendations to others considering Quantcast Platform:** Make sure you have the budget. **What problems is Quantcast Platform solving and how is that benefiting you?** We are able to advertise at a really great priced cpa! Seriously no one can beat them. ### 6. Great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2018 **What do you like best about Quantcast Platform?** Using this service for general web retargeting and am very impressed. **What do you dislike about Quantcast Platform?** The way data is presented in agency feedback. **What problems is Quantcast Platform solving and how is that benefiting you?** Top funnel customer acquisition, driving sales to site. ### 7. A great way to learn about your visitors **Rating:** 3.5/5.0 stars **Reviewed by:** John D. | President / Founder / Writer / Editor / Graphic Designer / Photographer, Entertainment, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Quantcast Platform?** I like the easy access to demographics for your visitors, as well as being able to see how your site compares with competitors **What do you dislike about Quantcast Platform?** Nothing specific comes to mind - maybe if there were more sites readily available you could look up, but really, that relies on those sites using Quantcast too. **Recommendations to others considering Quantcast Platform:** The free version is adequate for the most casual user, as well as anyone looking for some more serious data as well. **What problems is Quantcast Platform solving and how is that benefiting you?** Learning about our audience. ### 8. Nominally useful **Rating:** 2.5/5.0 stars **Reviewed by:** Yali F. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2017 **What do you like best about Quantcast Platform?** Complements google analytics, and has a much simpler interface. They promise to eventually provide further audience profile details, but it's been several months and I don't see anything yet. **What do you dislike about Quantcast Platform?** Doesn't really tell me anything I don't already know. I've been waiting months to become 'quantified' and get additional audience details, but there's still nothing. **What problems is Quantcast Platform solving and how is that benefiting you?** I'm trying to profile my visitors. I haven't realized any benefits from Quantcast. Maybe once they add the additional audience analytics the product will have more value, but right now it is of very limited appeal. I don't think I will be using it much longer. ### 9. One of the best advertisers out there **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2016 **What do you like best about Quantcast Platform?** Used a lot of display advertising platforms and QuantCast is always the best. In terms of performance on a cost per acquisition goal and customer support. They really optimize to the click-through conversion rather than relying on view-based conversions that could be double counting if you do not have the right technology in place. **What do you dislike about Quantcast Platform?** Only a couple time had a few issues where wish they responded quicker to an issue to inquiry, but nothing else. **Recommendations to others considering Quantcast Platform:** Compare their success to others and push them and your others to drive revenue based on click-throughs rather than view-based conversions. If you can meet your reps in person and do a client tour of their office. **What problems is Quantcast Platform solving and how is that benefiting you?** Using across numerous clients to reach a cost per acquisition goal on a click through and a view through basis. Help increase brand awareness, reach business goals and test creative. ### 10. Quantcast Measure **Rating:** 4.5/5.0 stars **Reviewed by:** Minh T. | Sourcing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2016 **What do you like best about Quantcast Platform?** Great part of quantcast measure is the huge amount of insights it gives you of your website. You get to see the age, gender, the demographic profile data you typically pay people alot of $ to get. **What do you dislike about Quantcast Platform?** This isnt exactly dislike but the assumptions behind the data. They take a statistical profile based on what it believes is a person that comes to your site. However these are guesses at best as even if there was a way to tie a name to a device, it doesn't guarantee it is that person using it. **Recommendations to others considering Quantcast Platform:** Please be aware of the aggregate data is based on assumptions made on educated best guesses on what a person might be doing or what data iss available to make a guess on what a person is. **What problems is Quantcast Platform solving and how is that benefiting you?** This is your customer base. These are the people coming to your site, broken by where and what devices. Its a huge benefit and insight for any marketer. ### 11. Awesome! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2016 **What do you like best about Quantcast Platform?** I love Quantcast and have always really enjoyed working with them. There tool is easy and provides more data then most marketers know what to do with. **What do you dislike about Quantcast Platform?** I don't like having to click around so much. **What problems is Quantcast Platform solving and how is that benefiting you?** We solve for knowing where our audience is coming from, what they are interested in and who they really are. ### 12. Useful but not sure what the USP is **Rating:** 2.5/5.0 stars **Reviewed by:** Zachary T. | Head Of Marketing, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2016 **What do you like best about Quantcast Platform?** Interesting and helpful date. Easy to setup. **What do you dislike about Quantcast Platform?** Seems like other platforms offer this data and more. Does not seem like reporting is very robust. So not has helpful as I hoped it would be. **Recommendations to others considering Quantcast Platform:** Learn how to use it. Once I learn it, I should see more benefit myself. **What problems is Quantcast Platform solving and how is that benefiting you?** Trying to better understand our web visitors/audience so we can market to them better. ### 13. An alternative for web and mobile metrics **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2016 **What do you like best about Quantcast Platform?** I like the fact that this is a free alternative to other solutions like the one provided for Google. It has a different approach while showing you the data on their web interface. **What do you dislike about Quantcast Platform?** It's not that easy to use. The previous web interface was horrible, the one they have now is way better but still they have a lot of work to do. Is not that easy to understand the data, nor to setup a new property. **Recommendations to others considering Quantcast Platform:** If you want to use an alternative for tools like Google Analytics, well, yes, this is an option. You should have into account that the data wont be reflected right away, you will have to let at least one day pass, so it mean no real time data. If you are a web developer they have a decent javascript library, and you should be able to find stuff related to it on github. **What problems is Quantcast Platform solving and how is that benefiting you?** In order to track web traffic and web based mobile apps usage, this is a good option. ### 14. Great if the website is "quantified," not useful if not **Rating:** 2.5/5.0 stars **Reviewed by:** Jimmy M. | Strategic Communications Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2016 **What do you like best about Quantcast Platform?** You can get really interesting insights regarding traffic from Quantcast if the website is "quantified" **What do you dislike about Quantcast Platform?** I wish you could slice and dice the data a bit more to get deeper insights. Also, if the website isn't "quantified" there isn't much useful info to get. **Recommendations to others considering Quantcast Platform:** It's a good starting point if you want to identify traffic to websites and figure out who a site's audience is, but it won't provide all the info you need. **What problems is Quantcast Platform solving and how is that benefiting you?** Identify where traffic is coming from to various websites, determine who target audiences are ### 15. An Excellent Way to Obtain Demographic and Firmographic Information **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2016 **What do you like best about Quantcast Platform?** The wealth of information available by measuring and analyzing the data passed through the browser and cookies during website visits. **What do you dislike about Quantcast Platform?** Some of the reporting does take a little bit of practice to generate and understand. **Recommendations to others considering Quantcast Platform:** Take advantage of the free reporting and statistics available to gain a more accurate sense of who is visiting your website, and to see the value add in making an investment in Quantcast. **What problems is Quantcast Platform solving and how is that benefiting you?** Getting more detailed demographic, geographic, and firmographic information on website visitors enables us to develop appropriate personas and to also optimize content if our target market isn't visiting. ### 16. Simple, Clean Great Insight **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2016 **What do you like best about Quantcast Platform?** Quantcast Measure is an easy way to find out about your traffic through a verified 3rd party. They do all the heavy lifting to make sure your traffic estimates are accurate. **What do you dislike about Quantcast Platform?** I wish they broke down certain data sections a little bit more such as sources and mediums, and top referrers to the site, instead of just similar websites that your audience visits. **What problems is Quantcast Platform solving and how is that benefiting you?** We primarily used it as 3rd party traffic tracker to verify our Google Analytics data to our partners. The product worked great and allowed us to catch a fix many issues we experienced with Google Analytics. ### 17. Used Quantcast off and on for 4 years. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 24, 2016 **What do you like best about Quantcast Platform?** The quantcast team was very easy to work with and would always help with ad-hoc reports. The platform also performed very strongly in DR campaigns. **What do you dislike about Quantcast Platform?** Never got very detailed information about how Quantcast's algorithm worked. **Recommendations to others considering Quantcast Platform:** Was very easy to setup and work with. Would definitely recommend using for DR purposes. **What problems is Quantcast Platform solving and how is that benefiting you?** Large telecommunications provider trying to improve digital DR. ### 18. We have used them as an agency for 4 years, they are responsive, easy to work with and meet goal **Rating:** 4.0/5.0 stars **Reviewed by:** Terri B. | Media Supervisor, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2015 **What do you like best about Quantcast Platform?** My rep team and their repressiveness, and suggestion/optimization to better our campaigns. **What do you dislike about Quantcast Platform?** Their ability to scale, whenever we give them more budget the our KPIs will suffer. **Recommendations to others considering Quantcast Platform:** Really easy to work with, they understand the digital ad business, our main point of contact come from a digital agency. They understand Adometry which is very helpful in tagging and set-up **What problems is Quantcast Platform solving and how is that benefiting you?** Meeting our clients KPI and find customers most likely to convert. Find the right audience ### 19. Senior Media Planner **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2016 **What do you like best about Quantcast Platform?** Great customer service. Unique data targeting. Performance was good in comparison to other vendors on the plan. Fun account managers who took the team out to fun events. **What do you dislike about Quantcast Platform?** Issues with set up/reporting but was resolved quickly. **What problems is Quantcast Platform solving and how is that benefiting you?** Unique targeting and finding out who we are reaching through our campaigns. ### 20. Extremely robust and high-quality targeting abilities make Quantcast a winner **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Quantcast Platform?** Quantcast’s Complete Targeting network blends prospecting and retargeting, leveraging live data to create a custom audience based on look-alike consumers to increase overall brand awareness, engagement, and conversion. **What do you dislike about Quantcast Platform?** It takes time to build a custom audience. We have often circumvented this by placing the tracking pixel ahead of the actual campaign launch. **Recommendations to others considering Quantcast Platform:** Great product, and the team is a pleasure to work with. **What problems is Quantcast Platform solving and how is that benefiting you?** Highly targeted digital impressions ### 21. Quantcast Performance Evaluation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2014 **What do you like best about Quantcast Platform?** When it comes to direct response/conversion driving, Quantcast is one of the best that there is! From Identifying the right user and new kinds of users, to driving a ticket sale for numerous clients past and present, Quantcast has always been in the consideration set when planning for digital media campaigns. **What do you dislike about Quantcast Platform?** Needs more effectiveness when it comes to brand awareness campaigns. Some times the results of click through rate in terms of a Cost per Aquisition are similar to what is seen in a brand awareness campaign where key performance indicator is click through rate, which in most cases is not the best thing. **Recommendations to others considering Quantcast Platform:** For DR camapigns, definitely test Facebook Exchange Right Hand Rail campaigns. Have seen a lot of success with it from driving a third of the conversions to being a top performer in ticket sales. **What problems is Quantcast Platform solving and how is that benefiting you?** Finding the right audience that visit a page through a full funnel approach. Being able to conquest those with similar traits of those who have converted has been the best way of targeting in most cases. Ever since Lookalike Modeling has been introduced at my previous agency, it was used all across the board of clients that we had which came in a wide range of industries. With the Insights platform, you're able to identify the audience that you expect to target, and sometimes find new ones to try and see if it has the same effect. ### 22. Quantcast: Ok for very general information, but not downloadable **Rating:** 1.5/5.0 stars **Reviewed by:** Bruce S. | Analytics Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2014 **What do you like best about Quantcast Platform?** ehh, not sure. It's mostly only useful for getting a sense of how much traffic a site gets, little, middle or lots, and some rough idea of the types of users. **What do you dislike about Quantcast Platform?** 1. It's annoying that sometimes Quantcast, Alexa, and Compete data conflict with each other, and other times they're aligned. It's difficult to figure out if you can rely on any of them. Unless you get the very expensive level of access you are limited in what sites you can see usage data on. And you get a page that displays the info about a site in a very nice graphic, you can only download a pdf file of the report. So if you want to work up the data and analyze it across several sites you have to hand enter the data into a .xls. You have to pay much more to get access to downloadable data. You don't have access to much longitudinal data which means it's tough to analyze changes over 18 month, 2 yr and 3 yr time frames. **Recommendations to others considering Quantcast Platform:** The least expensive level of access doesn't give you much more value than free alternatives from Compete & Alexa. **What problems is Quantcast Platform solving and how is that benefiting you?** I've tried to use Quantcast for the following things: 1. Determine the potential ad revenue a publisher might make. 2. Determine the value of the audience of a site to an advertiser before buying display ads. ### 23. Leveraged for demographic reporting, prospecting display, and retargeting **Rating:** 2.0/5.0 stars **Reviewed by:** Jacob W. | Associate Director, Analytics, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2014 **What do you like best about Quantcast Platform?** They have good demographic information about the audience that actually visits your site and different areas of your site. This can be useful when you trying to figure out performance variances among different display partners you may be running. It can also with targeting and tactical media plans. Quantcast also has a quasi attribution feature, which can be very useful when a full scale enterprise level attribution solution is not an option for your business. Just be careful about the insights you glean, they should be used as directional not as a source of truth. **What do you dislike about Quantcast Platform?** As a prospecting partner, they are not that great. Their targeting does not work well on prospecting alone. They don't really tell you that, but when they leverage a combination of prospecting and retargeting they get significantly more efficient. **Recommendations to others considering Quantcast Platform:** There are definitely better prospecting and retargeting partners in the market today. However, they do have a couple of tools that can be useful to your business in the short term. Also, as a full funnel partner, they can be fairly efficient. **What problems is Quantcast Platform solving and how is that benefiting you?** More influential demographic information about the onsite audience. This really helps make more informed decisions about media, targeting and budgets. ### 24. Good for high level demographic analytics **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2014 **What do you like best about Quantcast Platform?** This tool is easy to use for beginners in analytics. Provides a nice high view of both user level and site level metrics. Also has competitive comparison of performance, which helps in benchmarking kpis. This allows targeted advertising and promotion offerings via search, display and online video campaigns, to potential customers - a win-win for both retailers and consumers. **What do you dislike about Quantcast Platform?** Not a typical javascript based tracking tool, so difficult to trust measurement data when compared to other similar tools like Compete and Alexa. Has room for improvement when it comes to integration with other analytics solutions like Adobe SiteCatalyst. Needs dashboard ability that provides more control to end user client, to minimize dependence on account managers. More transparency in click-through and view-through type display attribution metrics should help. **Recommendations to others considering Quantcast Platform:** Use this tool for multi-channel display targeting, profiling and analytics. Don't get stuck on 100% accuracy of demographic data, as that will be a constant challenge. **What problems is Quantcast Platform solving and how is that benefiting you?** Leveraging analytics from this tool to determine profile of customers by store trade areas. Goal is to target potential customers by their zip codes and shopping habbits. Using these insights to geo target physical store inventory and online site content, and give a personalized browsing experience. This helped in increasing omni-channel visitation and conversions with lower investment and head count. ### 25. Have utilized for over 7 years **Rating:** 4.0/5.0 stars **Reviewed by:** Valerie M. R. | Social Innovation Lead, Senior Strategist, Information Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2014 **What do you like best about Quantcast Platform?** If you need rich insight into the depth of visitor engagement, demographics and other data for your site or others, this is a very handy tool for any one charged with digital marketing or PR outreach. You can also quickly vet the veracity of those monthly audiences stats. **What do you dislike about Quantcast Platform?** Your data will not always align with Google Analytics and this can drive a researcher mad, so be prepared to explain and inform how and why the numbers don't always match nicely. **What problems is Quantcast Platform solving and how is that benefiting you?** Insights, fact-checking, outreach reporting, research, User interaction, visitor demographics and historical time line of behavior are all handy tools to help drive customer-focused innovation and engagement. ### 26. Historical Demographics Using Quantcast **Rating:** 4.0/5.0 stars **Reviewed by:** Usman M. | CEO and Founder, Consumer Electronics, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2014 **What do you like best about Quantcast Platform?** Simple tracking code that can gather a variety of information about the users that visit your website. **What do you dislike about Quantcast Platform?** I do not like how it is not easy to generate reports on the dashboard. Maybe that is just me but personally it seemed pretty hard to find the reports from way back, it seemed like they werent even there. I couldn't find where to view old data. **What problems is Quantcast Platform solving and how is that benefiting you?** We are providing an easy and convenient way for people to sell, trade, or buy electronics online. We have realized who are target customers are by narrowing down by age and other demographics given by Quantcast. ### 27. Positive Experience, Great Account Management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2014 **What do you like best about Quantcast Platform?** I really like the interest my account managers take in our product and our overall needs. Very attentive, great communication and positive attitudes. **What do you dislike about Quantcast Platform?** I wish the dashboard allowed more control on the client side and provided more reporting ad hoc rather than having to reach out to my account managers. **Recommendations to others considering Quantcast Platform:** I think you have to look at this product as brand awareness rather than conversions. The VTC vs CTC can be starkly different. **What problems is Quantcast Platform solving and how is that benefiting you?** We see the Quantcast product as means to lift other channels - display advertising for short term lending products does not always translate well due to the sensitivity of loans and the fact they usually stem from a need, not a want. Quantcast does provide wonderful insight into our demographic that benefits other channels for our company. ### 28. A solid tool, especially when used in conjunction with others **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2014 **What do you like best about Quantcast Platform?** Quantcast is a great, simple way to get quick publisher insights on your own website for publisher, as well as advertiser and / or competitor information on other websites. **What do you dislike about Quantcast Platform?** A few things: - compared to Compete and Alexa, it seems that the number of websites indexed by Quantcast is quite low. - information doesn't always align with other tools (e.g. Google Analytics) - information is helpful, but not always deep **Recommendations to others considering Quantcast Platform:** Quantcast is a great tool, but is by no means a standalone solution for all of your needs. **What problems is Quantcast Platform solving and how is that benefiting you?** I've used Quantcast as a publisher, and as a marketing / PR professional identifying potential marketing, advertising PR and other editorial opportunities. For me, QC is another free tool at my disposal. ### 29. Valuable Research Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2014 **What do you like best about Quantcast Platform?** The best thing I liked was that using Quantcast I was able to hone in on our target demographic. The graphs and charts were great and I used them in several presentations. I aggregated what I learnt about our target demographic from Quantcast with our other research subscriptions and pieced together a marketing story. **What do you dislike about Quantcast Platform?** There is nothing that comes to mind that I disliked. Quantcast was part of the arsenal of marketing, research and analytic tools that I had access to at my company. **Recommendations to others considering Quantcast Platform:** n/a **What problems is Quantcast Platform solving and how is that benefiting you?** Identifying areas of ad spend inefficiency and marketing opportunities. Quantcast was an integral tool in my arsenal of research tools. I used Quantcast to learn more about our target demographic ### 30. Great Display Network **Rating:** 4.5/5.0 stars **Reviewed by:** Jesse C. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2015 **What do you like best about Quantcast Platform?** The dashboard with the data all provided in one place. **What do you dislike about Quantcast Platform?** I'm not a big fan of the $10k quarterly minimum but when you work with smaller budgets that's bound to happen. **What problems is Quantcast Platform solving and how is that benefiting you?** Display advertising and trying to reach an audience outside of our current website visitors. ### 31. Manager, Online Analytics **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** December 09, 2014 **What do you like best about Quantcast Platform?** Extremely easy implementation for small sites and it is free! This tool can be used for basic hit level data aggregation which is a simplistic method of measurement. **What do you dislike about Quantcast Platform?** Not a very advanced analytics are pulled from the tool so for larger sites it is not the preferred tool. **Recommendations to others considering Quantcast Platform:** If you are looking for a free tool that is easy to implement, try out Quancast. **What problems is Quantcast Platform solving and how is that benefiting you?** For very small bog sites I have used Quancast alongside other analytics tools to measure hit level data around site usage. ### 32. Useful **Rating:** 3.5/5.0 stars **Reviewed by:** Cole F. | Head of Influence Marketing, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2014 **What do you like best about Quantcast Platform?** Quantcast provides helpful information on site user behavior, geo-specific visits, profiles, etc. Also breaks data down into easy to read /share graphical representation. **What do you dislike about Quantcast Platform?** It's a good tool for approximate data, and for how your site ranks among your competition. That said, it's not as reliable and accurate as paid services. **Recommendations to others considering Quantcast Platform:** Good for overview use. Try the free version to dip your toes in the water first. **What problems is Quantcast Platform solving and how is that benefiting you?** If you're looking to generate content more appropriately geared to your audience, then this is a good tool. ### 33. Great for "Quantified" websites **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2014 **What do you like best about Quantcast Platform?** - More accurate than other vendors (Compete, Comscore) but only for "Quantified" websites, i.e. sites that have their tracking instrumented - Great support, very knowledgeable staff - Custom professional services solutions - Modern UI / UX - Freemium but you're selling your data **What do you dislike about Quantcast Platform?** Many sites aren't "Quantified", you can see this from their top list: https://www.quantcast.com/top-sites/US?userView=Public, many well-known sites are either no there or are "Hidden". No transparent enterprise pricing. **What problems is Quantcast Platform solving and how is that benefiting you?** Competitive intelligence, better audience segmentation, cross platform data ### 34. A perfect introductory tool for PR measurment **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2014 **What do you like best about Quantcast Platform?** I confess that my interactions with Quantcast was limited to the before pay-wall services, but it was perfect for preliminary Public Relations measurement. It displays relevant information quickly and succinctly. **What do you dislike about Quantcast Platform?** Quantcast had unfortunate limitations with respect to what sites it was able to pull data for. Too often (approximately 30% of the time), the engine was unable to find the website I required metrics for. **Recommendations to others considering Quantcast Platform:** As long as its limitations are understood, this is a fine tool. **What problems is Quantcast Platform solving and how is that benefiting you?** I was charged with assessing impressions and views for individual news outlet websites. I was able to provide relevant information to my team based off what Quantact returned to me. ### 35. Very Helpful Service **Rating:** 5.0/5.0 stars **Reviewed by:** Phil W. | User Growth, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2014 **What do you like best about Quantcast Platform?** I have recommended Quantcast in the past to other businesses. I really appreciate the data and the insights they provide about our business. **What do you dislike about Quantcast Platform?** I'm not a big fan of them attributing conversions on view-throughs. I think they could use some improvement on ad servers and in developing higher CTRs. **Recommendations to others considering Quantcast Platform:** Great for analytics and lookalike campaigns. **What problems is Quantcast Platform solving and how is that benefiting you?** They are great with analytics and lookalike campaigns. ### 36. The best ad network I've used thus far **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2015 **What do you like best about Quantcast Platform?** The results! The highest volume of conversions at the most cost effective price **What do you dislike about Quantcast Platform?** My own fault but I don't use the dashboard and analytics enough, I need my rep to get on my case about that as I'm sure there's more insights to gain and business for them to win! **What problems is Quantcast Platform solving and how is that benefiting you?** Getting jobseekers and applicants to our jobs. Through Quantcast we've realized where our target audiences live online. ### 37. Good Product **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2014 **What do you like best about Quantcast Platform?** It's quick and easy to use. Provides a good overall picture of user demographics and traffic sources. **What do you dislike about Quantcast Platform?** You can tell that the data is not always accurate. **Recommendations to others considering Quantcast Platform:** Great product. You can tell that the data is not always accurate, but the analytics provide a good starting point for discussion. I've mostly used it for Business Development pitches and it helps with getting an idea of the client and their audience. **What problems is Quantcast Platform solving and how is that benefiting you?** I've used it for Business Development pitches. It helps when familiarizing yourself and your team with the prospective client. ### 38. Use for cross channel advertising campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2015 **What do you like best about Quantcast Platform?** Customer service and ease of cross channel platform integration **What do you dislike about Quantcast Platform?** Not much to dislike very user friendly platform **What problems is Quantcast Platform solving and how is that benefiting you?** Brand awareness and sales driver ### 39. Great Technology **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2014 **What do you like best about Quantcast Platform?** The research and technology capabilities are very current and user friendly. **What do you dislike about Quantcast Platform?** I just don't think of them often to use for my clients. **Recommendations to others considering Quantcast Platform:** Look at all the benefits, but it is a good product. **What problems is Quantcast Platform solving and how is that benefiting you?** That this is something my clients need and should want. ### 40. Good analytics tool for advertisers and publishers **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Enterprise (> 1000 emp.) **Reviewed Date:** December 05, 2014 **What do you like best about Quantcast Platform?** Easy to use interface and ability to understand users' demographics and interests **What do you dislike about Quantcast Platform?** Give you a general view of traffic and audience but lack details **What problems is Quantcast Platform solving and how is that benefiting you?** audience interests and other top sites they viewed are useful to get users' persona; ability to research on competitors ## Quantcast Platform Discussions - [What is Quantcast Measure?](https://www.g2.com/discussions/what-is-quantcast-measure-d1ea75e1-f57b-4833-96a6-01849584b053) - 1 comment, 1 upvote - [View Quantcast Platform pricing details and edition comparison](https://www.g2.com/products/quantcast-platform/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-07+19%3A24%3A41+-0500&secure%5Bsession_id%5D=9ad5c90a-69e6-43c0-96ec-7f3548324779&secure%5Btoken%5D=30b74afd9872da1ffcda4b90789c275f1e4c165f7d634f4681c0bfdbf62ca26f&format=llm_user) ## Quantcast Platform Integrations - 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[Shopify](https://www.g2.com/products/shopify/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Storyblok](https://www.g2.com/products/storyblok/reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - [Ticketmaster](https://www.g2.com/products/ticketmaster/reviews) - [Zeotap CDP](https://www.g2.com/products/zeotap-cdp/reviews) ## Quantcast Platform Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Video Functionality** - Video Functionality **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Platform Reporting** - Performance Monitoring - Reporting Dashboards - Dashboard Exports - Music Genre Reporting **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Quantcast Platform Alternatives - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (175 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (863 reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - 3.8/5.0 (218 reviews)