# Quantcast Platform Reviews **Vendor:** Quantcast **Category:** [Display Advertising Software](https://www.g2.com/categories/display-advertising) **Average Rating:** 4.2/5.0 **Total Reviews:** 190 ## About Quantcast Platform Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com ## Quantcast Platform Pros & Cons **What users like:** - Users appreciate the **ease of use** of Quantcast Platform, allowing quick setup and effortless report generation. (37 reviews) - Users value the **intuitive user interface** and appreciate the knowledgeable support from the account team. (27 reviews) - Users value the **user-friendly campaign management** of Quantcast, facilitating seamless report creation and optimization. (23 reviews) - Users value the **intuitive analytics** of the Quantcast Platform, which offer clear insights and enhance campaign effectiveness. (21 reviews) - Users value the **effective audience targeting** of Quantcast Platform, enhancing quality impressions and clicks significantly. (21 reviews) - Users appreciate the **ease of setup** and effective AI Assistant of Quantcast Platform, enhancing campaign management significantly. (21 reviews) - Targeting (20 reviews) - Performance Results (18 reviews) - Users find the **setup ease** of Quantcast Platform remarkably intuitive, allowing effortless planning and campaign creation. (18 reviews) - Users appreciate the **easy navigation** and **great UI** of the Quantcast Platform, enhancing usability significantly. (18 reviews) **What users dislike:** - Users find the **limited features** of Quantcast frustrating, particularly the lack of bulk editing and campaign duplication. (15 reviews) - Users find the platform lacking **essential features** , such as bulk editing and intuitive reporting capabilities. (15 reviews) - Users experience **poor reporting** with missing API connections and limitations on conversion data, leading to time-consuming manual processes. (11 reviews) - Users face **reporting issues** due to lack of API connections and frequent breakdowns of scheduled reports. (11 reviews) - Users face **reporting limitations** with Quantcast Platform, struggling with manual processes and insufficient automated reporting capabilities. (10 reviews) - Users desire enhanced **reporting capabilities** on the Quantcast Platform to improve budget delivery and impression accuracy. (9 reviews) - Poor Usability (9 reviews) - Targeting Optimization (9 reviews) - Inadequate Reporting (7 reviews) - Targeting Limitations (7 reviews) ## Quantcast Platform Reviews ### 1. Intuitive platform with numerous templates and reliable operation **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Quantcast Platform?** Simple to use platform, clear, many templates. Overall everything works and I rarely need customer support. **What do you dislike about Quantcast Platform?** deserves more campaign analysis/reporting options **What problems is Quantcast Platform solving and how is that benefiting you?** allows us to be faster and more precise in our digital campaigns ### 2. Our performance display loves Quantcast **Rating:** 4.0/5.0 stars **Reviewed by:** Matt L. | Programmatic Execitove, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2024 **What do you like best about Quantcast Platform?** The Carat prog team loves using Quantcast’s DSP because it consistently delivers strong conversions at a cost-effective CPA. QC's advanced technology and real-time data capabilities make it uniquely powerful in driving performance for digital campaigns, especially in reaching high-intent audiences. Its sophisticated targeting options allow us to align campaigns with relevant consumer interests, which not only boosts engagement but also translates directly to more conversions. Another standout feature is its optimisation capabilities. The platform’s ability to adapt based on campaign data means we’re always fine-tuning for the best results without overextending the budget. Its lookalike modelling also effectively expands reach, allowing us to find new potential customers who closely align with our target audience—further enhancing our campaign’s conversion potential. Additionally, the intuitive dashboard and reporting features make tracking KPIs straightforward and efficient, ensuring we have complete visibility into where our budget is going and the returns we’re getting. Overall, Quantcast DSP has proven invaluable in helping us reach our objectives while keeping costs in check, making it an essential tool in our programmatic strategy. **What do you dislike about Quantcast Platform?** We would love to see more 3PD segments in Quantacast. **What problems is Quantcast Platform solving and how is that benefiting you?** Driving the conversions at a cost effective CPA. ### 3. Quantcast Reccomedation **Rating:** 4.5/5.0 stars **Reviewed by:** Izabela W. | Campaign Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Quantcast Platform?** The most helpful thing on Quantcast is very easy UX where it is very easy to learn it and setups are quick to be done. Also Customer Support in terms of issues is very quick and team is always ready to help. That's why Quantcst is frequently used in our campiagns **What do you dislike about Quantcast Platform?** Quantcast is quite limited in terms of targeting - number of features it is lmited. In terms of setup it would be good to have possobilty to have monthly budget cap + daily **What problems is Quantcast Platform solving and how is that benefiting you?** N/A ### 4. Great Platform for Driving Results and Innovative Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Quantcast Platform?** Ease of use and strong reporting capabilities **What do you dislike about Quantcast Platform?** No real product updates required in my opinion **What problems is Quantcast Platform solving and how is that benefiting you?** Lookalike solution ### 5. Great Product, Fantastic Team. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Quantcast Platform?** Quantcast has been such a wonderful addition to our media mix. The platform itself is very intuitive, the access to user behavior data through their pixel really differentiates them from others in the space. **What do you dislike about Quantcast Platform?** Some limits to placements for OLV/CTV and would love more data on audiences within the platform. **What problems is Quantcast Platform solving and how is that benefiting you?** An easy-to-use and scalable platform for programmatic needs. Being able to use the platform has given clients with smaller budgets a way to enter the programmatic space. ### 6. Good support. Transparent tool. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Quantcast Platform?** - The individual support - The simplicity of the tool - The cross-platform use of various display platforms **What do you dislike about Quantcast Platform?** - Do not give negative points. Not every campaign is a success. But that cannot be attributed to the Quantcast platform. **What problems is Quantcast Platform solving and how is that benefiting you?** The placement of Native Ads and Display Ads outside the Google Network. ### 7. Great Forecasting Tool, But Audience Profile Needs Work **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Quantcast Platform?** Forecasting tool Audience profile Audience insight Great account team **What do you dislike about Quantcast Platform?** Lacking of budget optimization tool Bulk editing is very bad **What problems is Quantcast Platform solving and how is that benefiting you?** Audience forecasting and profiling **Official Response from Michelle Naftalis:** > Hi there, thanks for your review. It's great to to know that our forecasting tools and audience insights are hitting the mark, and that you’re enjoying working with our account team. We also appreciate your feedback regarding budget optimization and bulk editing. We're continuously focused on platform performance, and our 2026 roadmap is centered on improving optimizations, including budget optimization. We’d welcome any additional thoughts you have as we roll out these updates. Please feel free to reach out to us at dsp@quantcast.com. ### 8. Perfect platform for AI x Cookieless campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** charles h. | Head of Programmatic, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Quantcast Platform?** Automation and bulk edit x upload capabilities Audience analysis **What do you dislike about Quantcast Platform?** Reporting limitation and integration with data warehouse **What problems is Quantcast Platform solving and how is that benefiting you?** It allows me to go deeper into audience analysis and to understand my funnel with the time to conversion report. Also, the AI features are interesting to challenge our manual optimizations. ### 9. Great experience with Quantcast **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2025 **What do you like best about Quantcast Platform?** Quantcast is easy to use and very user‑friendly. Campaigns have consistently performed well, and I love the insights the platform provides for optimizations or client wrap‑up decks. Additionally, the support team is incredibly helpful, offering useful tips and recommendations. **What do you dislike about Quantcast Platform?** Like most DSPs, there’s a learning curve when trying out new platforms, but the support team is great at guiding you through it. **What problems is Quantcast Platform solving and how is that benefiting you?** One problem I encountered was creating multiple ad sets for creative rotations. But after discussing it with my rep, they informed me that you can assign multiple dates within a single ad set - so being able to talk to a rep really changed my experience. ### 10. Great Customer Service **Rating:** 4.0/5.0 stars **Reviewed by:** Art A. | Sr Programmatic Trader, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2025 **What do you like best about Quantcast Platform?** I have seen some really great results when it comes to ROAS and conversion campaigns. It can give valuable insights about our audiences and the breakdowns have been a great success. **What do you dislike about Quantcast Platform?** The bulk edit feature always gives me issues, I cant select 3p selects at once which can be very time consuming when i have a lot of segments to choose from. **What problems is Quantcast Platform solving and how is that benefiting you?** Being able to use the Ticketmaster integration and understanding our audiences a bit more. ### 11. User friendly and easy to understand reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Quantcast Platform?** I like how easy it is to create custom reports and understand campaign performance. I especially like some of the pre-made reports that provide digestable snapshots I can send to my managers. Optimization is easy with the user friendly platform. **What do you dislike about Quantcast Platform?** I think there should be a domain/URL report that is easier to find. In some markets, I have had a difficult time delivering my full budget and reaching the impressions that were originally forecasted. **What problems is Quantcast Platform solving and how is that benefiting you?** Reporting and campaign maintenance ### 12. Easy to use while providing features on top of the industry **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Quantcast Platform?** Intuative UI, Simple campaign creation and reporting process, specific targeting possibilities, excellent customer support **What do you dislike about Quantcast Platform?** Country can not be changed in copied campaigns **What problems is Quantcast Platform solving and how is that benefiting you?** Targeting of specific gaming preferences, easy use of 1st party data for advertising ### 13. Incredibly helpful support **Rating:** 4.0/5.0 stars **Reviewed by:** Charlie R. | Head of Product, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Quantcast Platform?** Alexis was incredibly helpful and supportive throughout the onboarding, and continued thos throughout our campaigns with weekly checkins. **What do you dislike about Quantcast Platform?** I can be a complex to understand on your own. But we were guided through it well. Im sure after enough time you'd get the hang of it **What problems is Quantcast Platform solving and how is that benefiting you?** Reaching new audiences that we havnt tapped into yet ### 14. Easy to use, but can sometimes be tedious **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Quantcast Platform?** The UI is very easy to use; I appreciate the ability to set daily budgets from the main campaign screen without having to click into individual IOs **What do you dislike about Quantcast Platform?** I wish that there was more ability to bulk edit across line items and IOs. Changing these settings can be tedious and time consuming, especially when it comes to QA where you cannot check all of the LIs at once **What problems is Quantcast Platform solving and how is that benefiting you?** The ability to build programmatic advertising campaigns with a CPA goal ### 15. Quantcast lead to the most efficient CPA's we've encountered **Rating:** 4.5/5.0 stars **Reviewed by:** Hugh V. | Programmatic Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2024 **What do you like best about Quantcast Platform?** When I use the Quantcast Platform I know I'll be able to set up an entire campaign in minutes. I can get at-a-glance insights from their UI, and if there's ever an issue I encounter I know I can reach out to their support team and get the answer quickly and easily. **What do you dislike about Quantcast Platform?** There are some features that can be hidden behind access gates which require me to reach out to the Support team, even though I know what I'm looking to do. **What problems is Quantcast Platform solving and how is that benefiting you?** We have a lot of clients with Conversion goals, and the easy installation and tracking of the Q-Pixel makes those goals much easier to attain. ### 16. Very easy platform to use **Rating:** 5.0/5.0 stars **Reviewed by:** Arkadiusz P. | Programmatic Team Lead, Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2025 **What do you like best about Quantcast Platform?** Only two levels of setup, Campaign and Ad group, clear UI, very good performance of lookalike audiences **What do you dislike about Quantcast Platform?** Bulk adding and removing creatives across multiple ad sets **What problems is Quantcast Platform solving and how is that benefiting you?** Easy to use audience planner, very well performing lookalike segments, very good cookieless solutions ### 17. Very easy to use and less complicated platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Quantcast Platform?** Easy process to create a campaign and easy of understanding what each pointer means. **What do you dislike about Quantcast Platform?** no help with building creatives and understanding whats exactly needed. **What problems is Quantcast Platform solving and how is that benefiting you?** Juts started using the platform so I ma hopeful it will be beneficial to achieve results we want. ### 18. Platform built for the future of advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2024 **What do you like best about Quantcast Platform?** Simple to use, be it planning or setting up a new campaign. Cookieless audience solutions to both target and measure across the full funnel. Able to activate Audio, Video and Display across brand and performance. Any issues - a QC rep is only an email away and are always ready to help! **What do you dislike about Quantcast Platform?** New formats such as OOH still missing and would allow the platform to be a truly omni channel DSP. **What problems is Quantcast Platform solving and how is that benefiting you?** Cookieless audiences, able to reach users wherever there are no cookie based audiences - increasing the available reach. ### 19. Quantcast Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2024 **What do you like best about Quantcast Platform?** - The UI is easy to navigate. - Quantcast team are super helpful and very responsive on email. **What do you dislike about Quantcast Platform?** - When pulling reports, and you want to include reports with a specific word or phrase, you cannot - you need to individually select the campaign/campaign ID. Sometimes it takes long as we have a few to select. - When setting up & scheduling reports, you can't schedule the same report weekly across multiple days - so requires a duplication of reports to set up recurring schedules for specific days of the week. **What problems is Quantcast Platform solving and how is that benefiting you?** - Ability to create look-alike & retargeting audiences and the opportunity to tapping into CSS data ### 20. easy-to-use and super fluid DSP **Rating:** 3.5/5.0 stars **Reviewed by:** Niklas S. | Supervisor Programmatic, Enterprise (> 1000 emp.) **Reviewed Date:** March 31, 2025 **What do you like best about Quantcast Platform?** usability and quick loading times in every workflow **What do you dislike about Quantcast Platform?** lack of in-depth reporting and optimization capabilities **What problems is Quantcast Platform solving and how is that benefiting you?** Seamlessly and easily activating programmatic Cross-Channel campaigns, both in local and international markets ### 21. Excellent Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Amelia W. | Biddable Account Director, Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2024 **What do you like best about Quantcast Platform?** It is very easy to navigate and has all the key KPIs and metrics for your campaign front and centre. I also love the support feature and the personal element. **What do you dislike about Quantcast Platform?** There isn't anything that stands out immediately that I wouldn't like. **What problems is Quantcast Platform solving and how is that benefiting you?** Reaching a whole new audience and generating sign-ups and donations for CRUK performance campaigns. ### 22. Powerful and easy to use DSP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Quantcast Platform?** This platform is excellent for ease of use, from activation to reporting. It has all the needed tools to manage a programmatic campaign. Their cookieless technology has been driving significant results for my clients, and the reporting is very easy and one of the fastest in the industry. **What do you dislike about Quantcast Platform?** Inventory and marketplace can be improved. Would love to be able to pick and negotiate PGs and PMPs through the platform. **What problems is Quantcast Platform solving and how is that benefiting you?** Leveraging contextual signals and first-party data to maintain targeting accuracy without relying on third-party cookies. ### 23. Quantcast Review - Would recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2024 **What do you like best about Quantcast Platform?** As a programmatic trader within an agency, using the Quantcast platform has been a good experience with the platform offering utility and effectiveness not found in others. Customer support and service has always been excellent as our reps have always been on hand to help set up / QA / troubleshoot campaigns. It was great testing the platform out for not only cookieless solutions for a client but also the ease with which we could integrate various publisher deals. **What do you dislike about Quantcast Platform?** Didn't find much to fault about the platform except when cloning campaigns, ad groups would take a little while to show up in the UI **What problems is Quantcast Platform solving and how is that benefiting you?** Offers cookieless solutions that until recently, were a big need and requirement in our industry ### 24. Insights are top-notch **Rating:** 4.0/5.0 stars **Reviewed by:** Dave m. | Head of Planning, Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2024 **What do you like best about Quantcast Platform?** Their insights platform including the pixel audiences are fantastic. Really easy to activate. The team on the ground here in Aus are great to work with if you need help. **What do you dislike about Quantcast Platform?** The performance used to be lacking slightly, but seems to be improved in recent times. **What problems is Quantcast Platform solving and how is that benefiting you?** It helps a lot with planning and insight generation. It can form a foundation to a really strong strategy for us. ### 25. Quantcast has been a reliable and easy to use platform, in particular for performance clients. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Quantcast Platform?** As a team we use Quantcast across the majority of our clients, so use the platform daily. The user interface is really easy to use, which for a programmatic team is one of the most important aspects, which also includes campaign setup and implementation and we very rarely encounter blockers to going live. We predominantly use the platform for Display & Video campaigns which we are very comfortable in using and see strong performance across campaigns. We have also always had very strong relationships with our regional reps in Manchester and found them to be knowledgeable and responsive. The targeting available to us is customiseable making it relatively easy to include Quantcast on plans. **What do you dislike about Quantcast Platform?** It would be great if there was a tool allowing us to extract insights from any data trends or areas the platform is automatically optimising towards, to add depth to our weekly reports alongside any manual optimisations made. Also whilst the number of ways we can optimise campaign performance is ok it can be a little manual, for instance creating exclusion lists for site optimisations, and it would be good if there was more ways to optimise (such as looking at intent triggers and being able to refine this). Also budget flighting continues to be frustrating for clients which have distinct monthly budgets but want to extend the existing campaigns. I wouldn't say that Quantcast is our go to platform for 3rd party integrations or PMP / PG buying, it feels a little bit behind competitors for this. **What problems is Quantcast Platform solving and how is that benefiting you?** Quantcast targeting is simple to relay to our clients but also customisable meaning it's suitable for most clients or briefs, and we are comfortable using it for Display, Video and Native meaning it's a good fit for our team. It's certainly making good steps to be proactive around cookieless targeting and measurement which is promising, and looking at other channels although our team doesn't typically run Audio, CTV & DOOH so limited oppurtunities to test here. ### 26. Account Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Reanne S. | Addressable Strategy Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2024 **What do you like best about Quantcast Platform?** Brand Lift Live and the simple UI to pull a report **What do you dislike about Quantcast Platform?** Manual budget allocation for each ad set **What problems is Quantcast Platform solving and how is that benefiting you?** That we can push PMPs into the platform, makes it easier for omni channel approaches ### 27. Quantcast Review **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel G. | Account Director - Programmatic Services, Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2024 **What do you like best about Quantcast Platform?** Quantcast is easy to use, and performance is always good **What do you dislike about Quantcast Platform?** Reporting could be slightly better, for example, scheduled all client reports **What problems is Quantcast Platform solving and how is that benefiting you?** building lookalike audiences ### 28. Intuitive platform that seamlessly delivers advertising campaigns, across objectives. **Rating:** 4.5/5.0 stars **Reviewed by:** Ben F. | Digital Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Quantcast Platform?** Ability to run full funnel strategies under one roof & being able to consolidate activity into one platform. **What do you dislike about Quantcast Platform?** In some cases - limited availability of audience segments, when these are pre-defined by the client it can be a frustrating blocker. **What problems is Quantcast Platform solving and how is that benefiting you?** Full funnel, video retargeting strategies. Across my clients in particular - sequential delivery drives a significant uplift in performance. ### 29. Quantcast is groundbreaking solution to programmatic advertising **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2024 **What do you like best about Quantcast Platform?** It is very convenient, easy to onboard and focus on performance **What do you dislike about Quantcast Platform?** UI can sometimes give hard times but it is pretty much improved since I started to use 3 years ago. **What problems is Quantcast Platform solving and how is that benefiting you?** They solved budget segmenting that we mentioned few times, it allows us to save our time to check daily budget or if we exceed our monthly budget etc, ### 30. Quantcast: The Ultimate Performance Partner **Rating:** 4.0/5.0 stars **Reviewed by:** Mariah S. | Digital Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2024 **What do you like best about Quantcast Platform?** While my job role doesn't require me to work in the DSP platform, I can appreciate how intuitive it is. The platform manages to be comprehensive while efficient/quick. **What do you dislike about Quantcast Platform?** I can't really comment as I am a digital planner. **What problems is Quantcast Platform solving and how is that benefiting you?** New inventory that mitigates wastage through an on-site pixel that ensures the entire budget is maximised ### 31. Super user friendly and intuitive platform **Rating:** 5.0/5.0 stars **Reviewed by:** Laura N. | Account Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2024 **What do you like best about Quantcast Platform?** Very useful platform as offers vast audience insights as well as very easy to navigate. Also provides precise targeting which is particularly useful for niche campaigns/audiences. **What do you dislike about Quantcast Platform?** I sometimes find the dashboards/reporting tools a little challenging to navigate **What problems is Quantcast Platform solving and how is that benefiting you?** Its AI-powered platform is helping us create and optimise campaigns for maximum impact. ### 32. Positive experience with Quantcast Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Callum S. | Programmatic Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Quantcast Platform?** Quantcast is very easy to use and has a great UI. The few times I have had queries customer support has been very helpful. **What do you dislike about Quantcast Platform?** I have not had a negative experience with it. **What problems is Quantcast Platform solving and how is that benefiting you?** Access to premium inventory, and the platform is able to provide this invetory. ### 33. Quantcast DSP has always come to me as very user friendly and easy to follow. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Quantcast Platform?** We use Quantcast for lower funnel conversion campaigns. Their methodology of pixel tracking and implementation has been one of the easier to use and also successful that I have used. Also, their reporting tool is quite intuitive too and I find that refreshing in a world where I have access to multiple DSP's and often find navigation to be difficult at times. **What do you dislike about Quantcast Platform?** The only thing that immediately comes to mind is that we have been told to use Quantcast for Display as their video options are not as robust just yet, but they are working on it. **What problems is Quantcast Platform solving and how is that benefiting you?** For us it is online conversion tracking with a complex web of pixel palcement. Pixels placed on specific domains and button clicks create the conversion KPI goals my specific client seeks. ### 34. Quantcast **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2025 **What do you like best about Quantcast Platform?** Ability to drive lower funnel performance. **What do you dislike about Quantcast Platform?** Inability to guarantee benchmarks/estimates. **What problems is Quantcast Platform solving and how is that benefiting you?** Driving lower-funnel performance via Display. ### 35. Been working in the platform for 3 years **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2024 **What do you like best about Quantcast Platform?** PLatform is easy to use and finding audinces is easy. The first party analysis tool is great for insights and what is data is coming from the pixel **What do you dislike about Quantcast Platform?** Not being able to break down monthly budgets **What problems is Quantcast Platform solving and how is that benefiting you?** helping us bring new users to site ### 36. Quantcast review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2024 **What do you like best about Quantcast Platform?** Quantcast is an easy platform to learn and use **What do you dislike about Quantcast Platform?** Not a lot of campaign activations based out of QC as other DSPs have more known USPs to client **What problems is Quantcast Platform solving and how is that benefiting you?** Quantcast DSP I use to run campaigns on, and optimises activity ### 37. Quantvast is a great platform and easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Alex B. | Media Planning Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Quantcast Platform?** Really easy to see trends for our inflight campaigns and a great team who can support with questions **What do you dislike about Quantcast Platform?** Be great to get more specific details for our clients **What problems is Quantcast Platform solving and how is that benefiting you?** Driving conversiona and lowering our CPA goal ### 38. simple UI, ease and speed of setups. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2024 **What do you like best about Quantcast Platform?** simple to use, everything in one place, easy to navigate to different sections. **What do you dislike about Quantcast Platform?** sometimes overly simple, desite to go deeper into reporting insights, or optimizations.. given a lot is AI driven, the work is done for you but it's also useful to be able to get into the weeds and understand specific data points /what's working/ what's not. (or maybe it's just an education piece needed). **What problems is Quantcast Platform solving and how is that benefiting you?** delivering prog campaigns and meeting performance goals, ie CPA, ROAS, etc ### 39. Digital media executive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2024 **What do you like best about Quantcast Platform?** Easy to use, lots of insights, user friendly **What do you dislike about Quantcast Platform?** The fact that you aren't able to block specific domains from specific exchanges **What problems is Quantcast Platform solving and how is that benefiting you?** Enables user's access to wide range thanks to their dsps ### 40. There are many DSPs out there - and QC is not seen as the main choice from a GroupM POV **Rating:** 3.0/5.0 stars **Reviewed by:** Stephen L. | Programmatic Account Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Quantcast Platform?** The service that we get from the QC team to help if we have issues. **What do you dislike about Quantcast Platform?** Another different platform to upskill on **What problems is Quantcast Platform solving and how is that benefiting you?** Cross channel reach - across different channels and devices. ### 41. Easy to Navigate **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Quantcast Platform?** The platform is easy to navigate and creative tags are very easy to upload! **What do you dislike about Quantcast Platform?** I wish there was better bulk upload that includes fees and easy extensions **What problems is Quantcast Platform solving and how is that benefiting you?** It allows inexpensive CPMs and targetted advertsing ### 42. Simple and User Friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Revanth R. | Programmatic executive , Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Quantcast Platform?** Newly updated reporting system, which has made my reporting tasks significantly easy It is one of the simplest and most user friendly platforms I've worked with **What do you dislike about Quantcast Platform?** bulk edit feature is hard to use and understand lack of radius targeting in geo **What problems is Quantcast Platform solving and how is that benefiting you?** Allows me to launch campaigns quickly and optimize them with ease. The platform consistently yields impressive results compared to other DSPs we use ### 43. Strong for performance driving, lacks omnichannel capabilities in my opinion. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2024 **What do you like best about Quantcast Platform?** The customer support and technical support as well as simplicity of activation. Ease of use + Ease of implementation **What do you dislike about Quantcast Platform?** Reporting feels a bit limited compared to platforms like TTD. Lack of full funnel omnichannel capabilities as well as transparency where our ads are serving. **What problems is Quantcast Platform solving and how is that benefiting you?** I'm not sure, we havent caught up with the team in a while. ### 44. Fantastic update to the platform **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew B. | Programmatic Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2024 **What do you like best about Quantcast Platform?** Quantcast is the best platform hands down, we use for alot of conversons based campains, Great customer support, Easy creative uploads. **What do you dislike about Quantcast Platform?** Maybe getting the platform intergrated within out power bi dashboard **What problems is Quantcast Platform solving and how is that benefiting you?** Quantcast is giving us dashboarding and great access to targeting via gambling client which other dsps cant really offer ### 45. Very easy to use, and has a great budgeting tool for weekly pacing! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2024 **What do you like best about Quantcast Platform?** Pacing tool - it allows us to utilize our budget affectively to upweight and downweight during key events etc **What do you dislike about Quantcast Platform?** ideally it would be good if we could opptomise certain sites/ time of day/ and upweight bid factors based on this **What problems is Quantcast Platform solving and how is that benefiting you?** it is allowing us to effectively reach our target segment using a range of different digital formats e.g. video, display, ctv and native ### 46. One of the best suppliers I've ever worked with! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Utilities | Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2024 **What do you like best about Quantcast Platform?** The team are always so quick to get back to us. No ask is too big of an ask, and they always reply in a timely manner. They squeeze SLAs where possible making them very supportive and efficient. **What do you dislike about Quantcast Platform?** n/a - i've never had any issues with QC. **What problems is Quantcast Platform solving and how is that benefiting you?** Sign ups to a client websites ### 47. Full funnel experts! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Utilities | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2024 **What do you like best about Quantcast Platform?** Easy to use, intuitive and provides intelligent guidance on how best to setup & optimise paid media campaigns. The team are always on hand to offer support too. **What do you dislike about Quantcast Platform?** None come to mind really. The platform is easy to use and works well for campaigns. **What problems is Quantcast Platform solving and how is that benefiting you?** Cross channel activations in a seamless, intelligent way ### 48. Always positive experience with the Quantcast platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2024 **What do you like best about Quantcast Platform?** Great account management team always supportive in any situation Advanced targeting capabilities Easy to integrate and implement for the business purposes Platform always intuitive to navigate Used frequently especially for OLV and Display **What do you dislike about Quantcast Platform?** Wish the fees could've been lower for targeting as well as creative hosting **What problems is Quantcast Platform solving and how is that benefiting you?** Quantcast solves the issue of advanced targeting that is not possible across other channels ### 49. Quantcast - A Great DSP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2024 **What do you like best about Quantcast Platform?** - Very easy to set-up campaigns (user-friendly & intuitive platform). - Great cookiless tech solutions. **What do you dislike about Quantcast Platform?** There was one thing which I didn't like and that was the missing 'budget flight' option, however, this was included a month or so ago. **What problems is Quantcast Platform solving and how is that benefiting you?** They have a great cookiless solution. ### 50. Great AI driven insights and audience targeting. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2024 **What do you like best about Quantcast Platform?** Provides detailed audience data and uses AI to deliver personalised ad targeting. Enables integration across digital channels and automates ad buying. **What do you dislike about Quantcast Platform?** The platform can be difficult to navigate for my colleagues who are unfamiliar with programmatic advertising **What problems is Quantcast Platform solving and how is that benefiting you?** integration across digital channels ## Quantcast Platform Discussions - [What is Quantcast Measure?](https://www.g2.com/discussions/what-is-quantcast-measure-d1ea75e1-f57b-4833-96a6-01849584b053) - 1 comment, 1 upvote - [View Quantcast Platform pricing details and edition comparison](https://www.g2.com/products/quantcast-platform/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-06-05+09%3A07%3A16+-0500&secure%5Bsession_id%5D=92cc4e21-d8e9-45b7-8596-043ce4b8a9e7&secure%5Btoken%5D=ad92600eacd05eee5f12e4d66c84b53792fa4a88cdde021af17d15577b5b7f2f&format=llm_user) ## Quantcast Platform Integrations - [Adform Integrated Advertising Platform](https://www.g2.com/products/adform-integrated-advertising-platform/reviews) - 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[Storyblok](https://www.g2.com/products/storyblok/reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - [Ticketmaster](https://www.g2.com/products/ticketmaster/reviews) - [Zeotap CDP](https://www.g2.com/products/zeotap-cdp/reviews) ## Quantcast Platform Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Video Functionality** - Video Functionality **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Platform Reporting** - Performance Monitoring - Reporting Dashboards - Dashboard Exports - Music Genre Reporting **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Quantcast Platform Alternatives - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (165 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (862 reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - 3.8/5.0 (217 reviews)