--- title: Quantcast Platform Reviews meta\_title: 'Quantcast Platform Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 192 reviews by the users' company size, role or industry to find out how Quantcast Platform works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 192 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Quantcast Platform Reviews & Product Details Visit Website Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com * * * Product Website Quantcast Platform Seller [Quantcast](https://www.g2.com/sellers/quantcast) Discussions [Quantcast Platform Community](https://www.g2.com/products/quantcast-platform/discuss) Languages Supported English Solution Type All-in-One Overview by Siva Kumar Reddy Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/quantcast-platform/pricing) ## Quantcast Platform Integrations (17) What do users say about integrations? Verified by Quantcast Platform [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adform Integrated Advertising Platform ](https://www.g2.com/products/adform-integrated-advertising-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Experience Cloud ](https://www.g2.com/products/adobe-experience-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AppsFlyer ](https://www.g2.com/products/appsflyer/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Bannerflow ](https://www.g2.com/products/bannerflow/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Cubiq Analytics Oy ](https://www.g2.com/products/cubiq-analytics-oy/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Funnel ](https://www.g2.com/products/funnel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Gamesight ](https://www.g2.com/products/gamesight/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Tag Manager ](https://www.g2.com/products/google-tag-manager/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Kochava ](https://www.g2.com/products/kochava/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LiveRamp ](https://www.g2.com/products/liveramp/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Excel ](https://www.g2.com/products/microsoft-excel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snowflake ](https://www.g2.com/products/snowflake/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tealium ](https://www.g2.com/products/tealium-2026-07-21/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Ticketmaster ](https://www.g2.com/products/ticketmaster/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WooCommerce ](https://www.g2.com/products/woocommerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zeotap CDP ](https://www.g2.com/products/zeotap-cdp/reviews) Show More ![Cassidy W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cassidy W.") CW Cassidy W. Digital Media & Content Supervisor Small-Business (50 or fewer emp.) 4/21/2026 "Great Support and Targeting, but Conversions Fell Short" 3/5 What do you like best about Quantcast Platform? Customer service, audiences targeting capabilities Review collected by and hosted on G2.com. What do you dislike about Quantcast Platform? It didn't drive the conversions we were hoping for/expecting, making it a difficult platform to keep in our rotation Review collected by and hosted on G2.com. What problems is Quantcast Platform solving and how is that benefiting you? Served as a great test to explore alternate DSPs given targeting Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 10/16/2025 "Great Forecasting Tool, But Audience Profile Needs Work" 2.5/5 What do you like best about Quantcast Platform? Forecasting tool Audience profile Audience insight Great account team Review collected by and hosted on G2.com. What do you dislike about Quantcast Platform? Lacking of budget optimization tool Bulk editing is very bad Review collected by and hosted on G2.com. What problems is Quantcast Platform solving and how is that benefiting you? Audience forecasting and profiling Review collected by and hosted on G2.com. Show More Response from Michelle Naftalis of Quantcast Platform [Editedit](https://www.g2.com/survey_responses/quantcast-platform-review-11824441/official_response/edit) Hi there, thanks for your review. It's great to to know that our forecasting tools and audience insights are hitting the mark, and that you’re enjoying working with our account team. We also appreciate your feedback regarding budget optimization and bulk editing. We're continuously focused on platform performance, and our 2026 roadmap is centered on improving optimizations, including budget optimization. We’d welcome any additional thoughts you have as we roll out these updates. Please feel free to reach out to us at dsp@quantcast.com. 12/10/2025 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") AA Verified User in Apparel & Fashion Mid-Market (51-1000 emp.) 3/11/2025 "Quantcast" 2.5/5 What do you like best about Quantcast Platform? Ability to drive lower funnel performance. Review collected by and hosted on G2.com. What do you dislike about Quantcast Platform? Inability to guarantee benchmarks/estimates. Review collected by and hosted on G2.com. What problems is Quantcast Platform solving and how is that benefiting you? Driving lower-funnel performance via Display. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller SL Stephen L. Programmatic Account Director Mid-Market (51-1000 emp.) 11/5/2024 "There are many DSPs out there - and QC is not seen as the main choice from a GroupM POV" 3/5 What do you like best about Quantcast Platform? The service that we get from the QC team to help if we have issues. Review collected by and hosted on G2.com. What do you dislike about Quantcast Platform? Another different platform to upskill on Review collected by and hosted on G2.com. What problems is Quantcast Platform solving and how is that benefiting you? Cross channel reach - across different channels and devices. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") AO Verified User in Online Media Small-Business (50 or fewer emp.) 10/2/2024 "User friendly" 3/5 What do you like best about Quantcast Platform? It is easy to use and user friendly. Account management team are really helpful and great to work with. Review collected by and hosted on G2.com. What do you dislike about Quantcast Platform? it would be good to have access to more inventory. A bigger focus on brand safety would also be good. Review collected by and hosted on G2.com. What problems is Quantcast Platform solving and how is that benefiting you? Buying CTV without having to go direct through multiple publishers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app OK Olivia K. Marketing Coordinator Mid-Market (51-1000 emp.) 1/8/2019 "Tool for beginners" 2.5/5 What do you like best about Quantcast Platform? Demographic information about visitors to the website. Quantcast is an excellent platform for measuring the advertising part of the tool that requires paid advertising. Review collected by and hosted on G2.com. What do you dislike about Quantcast Platform? I want more segmentation of data and more access to case studies in their archives. No access to developer tools. Review collected by and hosted on G2.com. Recommendations to others considering Quantcast Platform: Quantcast is an excellent tool. It's a little less intimidating than a Google Analytics tool, because there are no customized dashboards. It offers a very good overview of your website visitors by location, as well as multiple data points such as interests and other typical demographic information. Review collected by and hosted on G2.com. What problems is Quantcast Platform solving and how is that benefiting you? We are aware of the benefits of strong direct response campaigns by a wide range of customers. In addition to traditional measurements such as traffic, frequency, demography and geography, this service also offers some interesting new reports. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/3/2019 "I Love What This Product Tells Me About My Consumer!" 3/5 What do you like best about Quantcast Platform? I love how I get to view extremely granular and accurate demographics data when using this product! Review collected by and hosted on G2.com. What do you dislike about Quantcast Platform? I think there are some better products out on the market even if you have to pay for them! Review collected by and hosted on G2.com. What problems is Quantcast Platform solving and how is that benefiting you? I am strictly using this product to look at demographic data to understand my clients. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Kendall R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kendall R.") KR Kendall R. Sales Planner/Campaign Manager Enterprise (\> 1000 emp.) 12/12/2017 "QuantCast Measure doesn't exactly fit user friendly" 2.5/5 What do you like best about Quantcast Platform? I like the sleek look of the dashboard and the colors are appealing on the eye. Review collected by and hosted on G2.com. What do you dislike about Quantcast Platform? It's not easy to use, a lot of fishing and back pedaling through pages of reporting. Review collected by and hosted on G2.com. What problems is Quantcast Platform solving and how is that benefiting you? We are using this to measure interactions and impressions. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Yali F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yali F.") YF Yali F. Founder Mid-Market (51-1000 emp.) 1/17/2017 "Nominally useful" 2.5/5 What do you like best about Quantcast Platform? Complements google analytics, and has a much simpler interface. They promise to eventually provide further audience profile details, but it's been several months and I don't see anything yet. Review collected by and hosted on G2.com. What do you dislike about Quantcast Platform? Doesn't really tell me anything I don't already know. I've been waiting months to become 'quantified' and get additional audience details, but there's still nothing. Review collected by and hosted on G2.com. What problems is Quantcast Platform solving and how is that benefiting you? I'm trying to profile my visitors. I haven't realized any benefits from Quantcast. Maybe once they add the additional audience analytics the product will have more value, but right now it is of very limited appeal. I don't think I will be using it much longer. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Zachary T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zachary T.") ZT Zachary T. Head Of Marketing E-Learning Small-Business (50 or fewer emp.) 10/18/2016 "Useful but not sure what the USP is" 2.5/5 What do you like best about Quantcast Platform? Interesting and helpful date. Easy to setup. Review collected by and hosted on G2.com. What do you dislike about Quantcast Platform? Seems like other platforms offer this data and more. Does not seem like reporting is very robust. So not has helpful as I hoped it would be. Review collected by and hosted on G2.com. Recommendations to others considering Quantcast Platform: Learn how to use it. Once I learn it, I should see more benefit myself. Review collected by and hosted on G2.com. What problems is Quantcast Platform solving and how is that benefiting you? Trying to better understand our web visitors/audience so we can market to them better. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Quantcast Platform? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Quantcast Platform ](https://www.g2.com/products/quantcast-platform/discussions/new) GU Guest User • Last activity about 4 years ago How does Quantcast work? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-does-quantcast-work) ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") G2 Verified User in Internet • Last activity over 6 years ago What is Quantcast Measure? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-quantcast-measure-d1ea75e1-f57b-4833-96a6-01849584b053) [ View all Discussions ](https://www.g2.com/products/quantcast-platform/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 6 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/quantcast-platform/pricing) Quantcast Platform Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_cc854f5e62d8db1593925db41d45add6/the-trade-desk.png "Product Avatar Image") The Trade Desk 4.4/5(184) [ Compare Now ](https://www.g2.com/compare/quantcast-platform-vs-the-trade-desk) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6650096d6e95271ad6609f5d23068c09/criteo-commerce-growth.png "Product Avatar Image") Criteo Commerce Growth 3.8/5(242) [ Compare Now ](https://www.g2.com/compare/criteo-commerce-growth-vs-quantcast-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_04b98438eca2b724b615f482ad2398d1/stackadapt.png "Product Avatar Image") StackAdapt 4.7/5(898) [ Compare Now ](https://www.g2.com/compare/quantcast-platform-vs-stackadapt) ##### ##### Quantcast Platform Features Campaign Management Campaign Dashboard Campaign Optimization Reach Targeting Targeting Retargeting Geo-Targeting Platform Custom Reports Performance and Reliability [ View More Features ](https://www.g2.com/products/quantcast-platform/features) ## Top-Rated Alternatives [ ![The Trade Desk](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "The Trade Desk") The Trade Desk 4.4/5(184) ](https://www.g2.com/products/the-trade-desk/reviews) [ ![StackAdapt](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "StackAdapt") StackAdapt 4.7/5(898) ](https://www.g2.com/products/stackadapt/reviews) [ ![Criteo Commerce Growth](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Criteo Commerce Growth") Criteo Commerce Growth 3.8/5(242) ](https://www.g2.com/products/criteo-commerce-growth/reviews) [ View All Alternatives ](https://www.g2.com/products/quantcast-platform/competitors/alternatives) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Display Advertising](https://www.g2.com/categories/display-advertising) [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Native Advertising](https://www.g2.com/categories/native-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)[Audience Intelligence Platforms](https://www.g2.com/categories/audience-intelligence-platforms)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms)[Digital Audio Advertising](https://www.g2.com/categories/digital-audio-advertising)[Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which vendor offers the most secure encrypted video calls?](https://www.g2.com/discussions/which-vendor-offers-the-most-secure-encrypted-video-calls)[What is the most reliable knowledge base software for remote teams?](https://www.g2.com/discussions/what-is-the-most-reliable-knowledge-base-software-for-remote-teams)[What's the top-rated webinar platform](https://www.g2.com/discussions/what-s-the-top-rated-webinar-platform) [Which energy management solutions maintain baseline accuracy across seasonal changes and occupancy fluctuations?](https://www.g2.com/discussions/which-energy-management-solutions-maintain-baseline-accuracy-across-seasonal-changes-and-occupancy-fluctuations)[What is the most affordable email marketing software for startups?](https://www.g2.com/discussions/what-is-the-most-affordable-email-marketing-software-for-startups)[Pros and Cons Details](https://www.g2.com/products/quantcast-platform/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)