Optimizely Reviews & Product Details

Optimizely Overview

What is Optimizely?

Optimizely’s leading platform offers a complete set of digital experience optimization technologies, including AI-powered personalization and experimentation, which encompasses A/B testing, multivariate testing, and server-side testing. More than 1 million experiments have been run on our platform to reveal what works - and what doesn’t - eliminating guesswork. The world’s greatest brands choose Optimizely to win and compete in the digital economy, including Gap, StubHub, IBM, The Wall Street Journal, and many more. To learn more, visit optimizely.com.

Optimizely Details
Website
Languages Supported
English
Product Description

Optimize your conversion rate in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely


Seller Details
Seller
Optimizely
Company Website
Phone
(800) 252-9480
Year Founded
2009
HQ Location
San Francisco, CA
Twitter
@Optimizely
30,464 Twitter followers
LinkedIn® Page
www.linkedin.com
302 employees on LinkedIn®

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Optimizely Reviews

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Growth, Marketing, Product | Demand Gen | Principal Recruiter
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

- Allows A/B Testing w/o getting tech involved.

- Allows Constant Testing of Messaging, Images, Offers which every business should always be doing.

- For the most part, it's intuitive and not too hard to setup simple tests

- Statistics are presented in an easy-to-understand format Review collected by and hosted on G2.com.

What do you dislike?

- More complex tests require a bit of html knowledge and work arounds.

- Creating tests on dynamic pages is not straight forward Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Definitely give it a try.

If anything, it is worth it to always run optimization tests across your website. Test messaging, images, layouts, call-to-actions, price points, navigation and more. It's a no-brainer to run these tests so there is always some aspect of your business being optimized at any given moment.

Know though, that for more complex tests, you'll need to pull in tech support. However, you can always use the data you collect to support larger scale changes. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

- Makes it easy for marketers to run simple tests across the website without the help of engineering.

- Allows constant testing to improve conversion rates on site

- Allows you to test concepts before committing bigger resources to it. Review collected by and hosted on G2.com.

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Digital Marketing Analyst & Strategist
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I've worked with Optimizely for years on many different sites and love the easy integration. It's easy for beginners and also allows for more advanced users to set up complicated experiments and goals. They have a nuce results dashboard allowing for monitoring performance at a glance. They've also put considerable efforts into curating a huge knowledge base if you ever have questions. Review collected by and hosted on G2.com.

What do you dislike?

Optimizely experiments often cause bugs elswhere on a page or site and their debugging capabilities leave a lot to be desired (the debugging tool they have available is also only for paid users which is enterprise level only). Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Optimizely offers quick, easy integration and testing management. It is important to keep the time you will spend on other heavier integrations in mind when considering a CRO tool such as this. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

CRO - conversion rate optimization is what most testers are doing for a business. I've seen tests create more than $200k in revenue from a simple change. Thus tool also works great for personalization and disproving theories about changes to an operation. Review collected by and hosted on G2.com.

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Open Discussions in Optimizely
EF
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

That our subscription only lasts a year and we never have to use this product ever again. Review collected by and hosted on G2.com.

What do you dislike?

$66,000 outlay for a product that doesn't have the features we even asked for from the beginning. They are not upfront with pricing, so BEWARE! The base product which is the A/B testing tool is minimum AUD $40,000 PER YEAR. VWO is approx. $10,000 per year and does EXACTLY the same thing as Optimizely's base product. Their training hours are just a money grab, do not purchase! Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Please don't use this company. If you do use the company, be 100% aware of what you're paying for. If you only need an A/B testing tool, there are cheaper products out there that do the job just as well. Their training people are good, at least the one guy that we dealt with, but they ripped us off with how many support hours they charged us anyway - we paid 95 hours of training and training took 10 hours....what?!? Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Personalisation, geo-based personalisation, behavioural experiences - ALL of which were not included in the $40,000 we paid!!! As you can imagine, we were quite disappointed with this outcome, to which Optimizely said tough - pay us more money and we'll include personalisation in your platform. Review collected by and hosted on G2.com.

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Digital Marketing Manager
Publishing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
User Experience Designer
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It is anything but difficult to get tests going inside 5 minutes once you have code set on your site. There is no compelling reason to include any code for each test. You do everything through your dashboard and can even test the examinations in your program. When you distribute an examination it goes live and unmistakable to your guests. The reports they give are exceptionally straightforward and help you settle on the correct choices. Review collected by and hosted on G2.com.

What do you dislike?

I like the product yet it's overrated and has a few gets in contract. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

This instrument can accomplish something other than change catch hues, swap picture, and fix mistakes. I exceedingly prescribe utilizing Optimizely for A/B testing. It works incredible and is extremely useful. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have expanded the income and change rates, we had the option to run couple of huge tests win and about couple of misfortunes. Yet, the triumphant tests are 100% of guests and we have started to add to the reality, then again the misfortunes tests lead to some subsequent tests which end up as victors too. Likewise, Optimizely offers quickest and most effortless approach to change the substance on pages, this is exceptionally useful device for each office beginning from Marketing. We've had the option to test a few unique varieties of our most visited pages for CRO in days and weeks instead of months. This has expanded the quantity of tests we can keep running on the site at some random time, spared building and structure various long periods of advancement, and improved changes on a few unique pages. Review collected by and hosted on G2.com.

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Marketing Manager
Consumer Services
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

Optimizely is extremely great when it comes to A/B testing, and they always improve the product and add more and more functionality. I love the reporting pages, it is difficult to calculate correctly the tests on revenue. But, optimizely has made lot of changes and updates to the statistics engine and it is doing great job for providing complicated data in simpler way. Personalization looks promising and I believe this will be great option based on the quality of the core product and A/b testing.! Review collected by and hosted on G2.com.

What do you dislike?

They could make the test results more transparent, and we don’t need to see those complex calculations that come from statistics engine. While the number is changing over time the fluctuations doesn’t have intuitive sense. This is makes difficult to manage the test results.! Review collected by and hosted on G2.com.

Recommendations to others considering the product:

great product and very helpful support team!

I highly recommend it! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have increased the revenue and conversion rates, we were able to run few big tests win and some few losses. But the winning tests are 100% of visitors and we have begun to contribute to the bottom line, on the other hand the losses tests lead to some follow up tests which end up as winners as well. In addition, Optimizely offers fastest and easiest way to change the content on pages, this is very helpful tool for every department starting from Marketing, Compliance, Dev and QA to Customer Service.! Review collected by and hosted on G2.com.

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UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

It helps to do a lot for A/B testing and analytics without needing to know much about coding. Review collected by and hosted on G2.com.

What do you dislike?

Lots of conflicts on the front end code and lots of possibilities for conflicts. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

What team members will be using this software and running tests? Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Running multiple test pages and taking some A/B test work off of developers’ plates. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site Review collected by and hosted on G2.com.

What do you dislike?

Sometimes the preview mode can be buggy. Additionally, their changes in pricing structure make it tougher for small businesses - they appear to be focusing more on enterprise level companies. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you are serious about doing A/B testing at your company and can get others on board its a great tool. There are other low cost options out there if you need something cheaper to start with. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Often times there are debates internally on what type of messaging or design should be applied to a landing page. We are able to leverage Optimizely to take the guesswork out of which messaging and design works the best for our audience and rely on the data. Review collected by and hosted on G2.com.

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UO
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

I love having the ability to just test everything within my product. Every design decision, feature release or UX change can be tested easily. There’s no such thing as “I think it’s going to work” anymore. Also, I feel like this product has encouraged my team to ask more I especially love the Web Rationalization feature which allows you to deliver targeted content in real time. Review collected by and hosted on G2.com.

What do you dislike?

The only disadvantage I can think of would obviously be the price. It is pricey, but definitely worth it, don’t get me wrong. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

If you’re a product manager and you’re interested in testing every element of your product, including some marketing-oriented aspects (landing pages, etc), then this tool is a must. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Easy to use visual editor and the ability to modify code directly where needed. Review collected by and hosted on G2.com.

What do you dislike?

Didn't have the strongest analytics - it is probably fine for ecommerce sites, but we needed to measure the impact of product changes on user retention and activity and had to build our own measuring tools Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure to confirm that you will get the data you need and that it won't impact site/application performance. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

helping to A/B test various changes to our app to improve monetization rates and user retention rates Review collected by and hosted on G2.com.

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Software Tester Engineer
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

I loved this software. The best feature is which I liked the most is drag and drop feature of Optimizely. It is very easy and simple to setup. And you can track it very easily. The dashboard is too good, we don't need to code for each experiment, we can do everything in the dashboard. It has very user friendly dashboard. You can change colors , swap images etc. There are lots of features there. Review collected by and hosted on G2.com.

What do you dislike?

I like everything in this software. But the pricing is damn high. Not recommend to the small organization. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you don't have any issue about the billing of this software, so this is one of the best software for A/B testing. Good for the Big Organization. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It helps us to optimize our website. The main benefits which we realized in the A/B testing on the websites.It saved our time for development. It has very good features. This is good for large organization. It is very helpful for us. Review collected by and hosted on G2.com.

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UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

What I like best about Optimizely is that we're able to make quick decisions about A/B testing results and update our sites to reflect the better choices. We're able to implement several tests in a short time and rather than waiting for a project to come in to redesign our website, we're able to make small changes that make the sites more visually appealing to the prospect. Review collected by and hosted on G2.com.

What do you dislike?

It doesn't appear to be easy to QA everything that could go wrong when a new code is added. If changes are made to a navigation element for example or any global element, it's challenging to find all areas where my optimizely change impacts the rest of the page. If working on a very small site this can be easy but some pages, with hundreds of pages, would Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're able to very quickly add elements to sites that increase sales. Review collected by and hosted on G2.com.

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Co-founder & Chief Marketing Officer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

We have started using Optimizely a few weeks ago and so far it has been very useful. The setup took just a few minutes. You just add their code to your website and are ready to start your experiments. You can A/B test literally everything on your website: button colors, CTA texts, website wording and much more.

There is no need to add any code for each experiment. You do everything through your dashboard and can even test the experiments in your browser. Once you publish an experiment it goes live and visible to your visitors.

The reports they provide are very easy to understand and help you make the right decisions. Review collected by and hosted on G2.com.

What do you dislike?

I like everything about this product. Very useful. Maybe would be great to have some kind of "free forever" plan for small websites. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I highly recommend using Optimizely for A/B testing. It works great and is very helpful. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are using optimized for A/B testing on our website. It helps us to make right decisions in terms of what CTA or color to use, which title/subtitle to use on the website and so on. Review collected by and hosted on G2.com.

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Paid Media Specialist
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team which they like. Review collected by and hosted on G2.com.

What do you dislike?

There isn't any glaring issues that I have with Optimizely's platform. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Take a few tutorials to get yourself acclimated before you jump right in. There are tips and tricks in the tutorials that will save you some headaches. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It helps us perform landing page testing and optimize our website overall. It frees up the time of design/web dev as well because those with little dev/design experience can still get things done. Review collected by and hosted on G2.com.

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Demand Generation Programs Manager
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

That variations are simple to setup and track. I no longer need to coordinate with several departments and wait for the next release to change the CTA on a button or swap out an image. I can do it all on my own in minutes. Review collected by and hosted on G2.com.

What do you dislike?

Redirect tests can be hard to set up and measure. It's also difficult to sort through Metrics considering that you have to set up so many for these types of tests. I would like them to make this as seamless as their HTML changes are.

Also, it can be difficult to grab an element for changes at times, even in interactive mode. It would be helpful to have an entire pages' HTML pop up as an option to edit. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

This tool can do more than just change button colors, swap image, and fix typos. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We've been able to test several different variations of our most visited pages for CRO in days and weeks rather than months. This has increased the number of tests we can run on the site at any given time, saved engineering and design numerous hours of development, and helped improve conversions on several different pages. Review collected by and hosted on G2.com.

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UF
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Optimizely is a very good, simple tool for a/b testing. You need basic html knowledge but can make substantial changes to your website without involving any web developers. The findings from Optimizely tests are so valuable for an end customer experience. Review collected by and hosted on G2.com.

What do you dislike?

At first it is a bit difficult to get everything all set up, but once you've figured it all out it is fine. There is a shift from Classic to X and some great features that were available in Classic are no longer easily available in X but it is just a learning curve. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure you build a great relationship with your account rep as they are a wealth of knowledge. There is also the Optimizely academy online that has a ton of great videos on how to perform experiments as well as experiment troubleshooting and experiment ideas. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Learning how our customers behave online and how they respond best to features on the website. What makes someone click on a button, and what makes someone leave the page. There are many subconscious factors at work while we browse the web and we need tools to help discover how to leverage this. Review collected by and hosted on G2.com.

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Senior Digital Marketing Analyst
Human Resources
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

setting up small A/B test by marketing users on their landing pages is very easy. We haven't tried back end testing but it seems cool if you can afford it.

Setting up test and evaluating results is very straight forward. Review collected by and hosted on G2.com.

What do you dislike?

we ran into some performance issues but Optimizely support team helped us clean up and archive our completed tests. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Consider enterprise tier only if you are planning to test for more than a million visits a month. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

A/B Testing

Some basic Personalization Review collected by and hosted on G2.com.

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UM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

It's UI friendly dashboard makes tracking tests easy for all. It also specializes in server-side testing, allowing users to test any and all product related decisions. Review collected by and hosted on G2.com.

What do you dislike?

There isn't much to dislike about optimizely. Over the past year and a half the only issue I've run into is in regards to wanting more visual data representation. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Take advantage of the products server side testing features and build as many tests as you can. There is no shortage of questions to be asked. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Optimizely solves one of the most important business problems in my field. Specifically it allows us to quickly iterate and test new product updates. Review collected by and hosted on G2.com.

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UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It's pretty easy to set up experiments and the data flows in quickly. Really easy to get a high level understanding how an A/B test is performing. Review collected by and hosted on G2.com.

What do you dislike?

Some of the UI isn't that intuitive. The results pages are good, but it would be helpful if the dashboards could provide more insight into how tests are performing and give suggestions. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's a great addition when using other analytics tools in conjunction. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We run smaller and frequent A/B tests so we can see the impact of almost any change. It's really easy to set these up and we can usually answer those questions pretty quickly. Review collected by and hosted on G2.com.

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II
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Quite easy to do html and css changes in a few minutes Review collected by and hosted on G2.com.

What do you dislike?

Lack of support and understanding of integrations. The data is not consistent and so many caveats it would be a mindfield for a noviced CRO specialist Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Look at other vendors. These guys are not leading the way anymore. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We needed an AB testing tool that was easy to implement. Review collected by and hosted on G2.com.

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Customer Experience Manager
Internet
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Optimizely is a great tool to for testing or for throwing hot-fixes on your website while awaiting dev to hard-code them. I love how easy the editor is to make changes to your site. With a little jquery knowledge, you can do some amazing things in your tests. Review collected by and hosted on G2.com.

What do you dislike?

Not entirely Optimizely's fault, but sometimes we see a "flicker" effect on page load when we have content changing above the fold. Also, Optimizely's reporting doesn't always match up with the same things that I see in Google Analytics. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

One of the most important things to remember is to let the experiments run for long enough that they are significant. Often times we get excited when an idea we have is performing well, but it's important to remember that at the beginning, just a few purchases can greatly affect the results one way or the other. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It is very important to test any changes to your website to measure the impact on conversion rate. In my time optimizing websites I've learned that sometimes ugly wins and fancy isn't always better. Let the numbers do the talking. Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

In-depth Stats, informative blogs, intuitive UI and ability to customize experiments! Review collected by and hosted on G2.com.

What do you dislike?

Its expensive and you are dependent on your developers to still do a lot of heavy lifting! Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Go for it if you have some budget and a few engineers who could help you with the setup! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Optimizing the product and website using a variety of experimental methodologies to ultimately offer our customers and visitors a high-quality experience while they are using us! Review collected by and hosted on G2.com.

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AP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Easy setup and very user friendly interface Review collected by and hosted on G2.com.

What do you dislike?

They moved away from serving small businesses and now only have enterprise level packages Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We used this tool for 3-4 years for A/B testing and were always happy with the experience. Review collected by and hosted on G2.com.

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UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Simple A/B tests for your domain. Optimizely allows for quick testing to your site that can be very helpful. Review collected by and hosted on G2.com.

What do you dislike?

The editor can become a little confusing at times, but it doesn't take long to understand it fully. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

A/B tests for our site. Review collected by and hosted on G2.com.

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Demand Generation Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I like the software but it's overpriced and has some catches in contract. Review collected by and hosted on G2.com.

What do you dislike?

I've used Optimizely for a year and I'm very disappointed.

They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year!

Now we can't get out of the contract for another year ($24,000) and we aren't using the product anymore.

We have switched to VWO and realized it's a far better product with better price.

For ~$800 a month (vs $2,000 on Optimizely) we got 3x more visitors and more features. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Consider alternatives like VWO, it will save a lot of money but you actually get the same and you'll avoid bad experience. I've used Optimizely for over a year and VWO for over 5 months Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

A/B testing needs Review collected by and hosted on G2.com.

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Do you work for Optimizely?