Definitely give it a try.
If anything, it is worth it to always run optimization tests across your website. Test messaging, images, layouts, call-to-actions, price points, navigation and more. It's a no-brainer to run these tests so there is always some aspect of your business being optimized at any given moment.
Know though, that for more complex tests, you'll need to pull in tech support. However, you can always use the data you collect to support larger scale changes. Review collected by and hosted on G2.com.