Optimizely Reviews & Product Details


What is Optimizely?

Optimizely is the world’s leader in digital experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences. Optimizely’s impressive customer list includes eBay, FOX, IBM, The New York Times and many more global enterprises. To learn more, visit optimizely.com.

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Languages Supported
English
Vendor
Optimizely
Company Website
Year Founded
2009
HQ Location
San Francisco, CA
Phone
(800) 252-9480
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
506
Twitter
@optimizely
Twitter Followers
30,380
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Companies Using Optimizely

Cisco
Microsoft
IBM
Salesforce
Adobe
VMware
Xerox
Intuit
ADP
LinkedIn
Accenture
Hewlett-Packard

Optimizely Reviews

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1-25 of 105 total Optimizely reviews
UP
Mid-Market
(201-500 employees)
Validated Reviewer
Verified Current User
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Most Recent Optimizely Video Review
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User Experience Designer
Validated Reviewer
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"Good A/B testing tool"

What do you like best?

It is anything but difficult to get tests going inside 5 minutes once you have code set on your site. There is no compelling reason to include any code for each test. You do everything through your dashboard and can even test the examinations in your program. When you distribute an examination it goes live and unmistakable to your guests. The reports they give are exceptionally straightforward and help you settle on the correct choices.

What do you dislike?

I like the product yet it's overrated and has a few gets in contract.

Recommendations to others considering the product:

This instrument can accomplish something other than change catch hues, swap picture, and fix mistakes. I exceedingly prescribe utilizing Optimizely for A/B testing. It works incredible and is extremely useful.

What problems are you solving with the product? What benefits have you realized?

We have expanded the income and change rates, we had the option to run couple of huge tests win and about couple of misfortunes. Yet, the triumphant tests are 100% of guests and we have started to add to the reality, then again the misfortunes tests lead to some subsequent tests which end up as victors too. Likewise, Optimizely offers quickest and most effortless approach to change the substance on pages, this is exceptionally useful device for each office beginning from Marketing. We've had the option to test a few unique varieties of our most visited pages for CRO in days and weeks instead of months. This has expanded the quantity of tests we can keep running on the site at some random time, spared building and structure various long periods of advancement, and improved changes on a few unique pages.

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Mid-Market
(201-500 employees)
Validated Reviewer
Verified Current User
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"Good A/B and multivariate testing tool"

What do you like best?

Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site

What do you dislike?

Sometimes the preview mode can be buggy. Additionally, their changes in pricing structure make it tougher for small businesses - they appear to be focusing more on enterprise level companies.

Recommendations to others considering the product:

If you are serious about doing A/B testing at your company and can get others on board its a great tool. There are other low cost options out there if you need something cheaper to start with.

What problems are you solving with the product? What benefits have you realized?

Often times there are debates internally on what type of messaging or design should be applied to a landing page. We are able to leverage Optimizely to take the guesswork out of which messaging and design works the best for our audience and rely on the data.

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Marketing Manager
Consumer Services
Validated Reviewer
Review Source
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"everything is perfect with Optimizely!"

What do you like best?

Optimizely is extremely great when it comes to A/B testing, and they always improve the product and add more and more functionality. I love the reporting pages, it is difficult to calculate correctly the tests on revenue. But, optimizely has made lot of changes and updates to the statistics engine and it is doing great job for providing complicated data in simpler way. Personalization looks promising and I believe this will be great option based on the quality of the core product and A/b testing.!

What do you dislike?

They could make the test results more transparent, and we don’t need to see those complex calculations that come from statistics engine. While the number is changing over time the fluctuations doesn’t have intuitive sense. This is makes difficult to manage the test results.!

Recommendations to others considering the product:

great product and very helpful support team!

I highly recommend it!

What problems are you solving with the product? What benefits have you realized?

We have increased the revenue and conversion rates, we were able to run few big tests win and some few losses. But the winning tests are 100% of visitors and we have begun to contribute to the bottom line, on the other hand the losses tests lead to some follow up tests which end up as winners as well. In addition, Optimizely offers fastest and easiest way to change the content on pages, this is very helpful tool for every department starting from Marketing, Compliance, Dev and QA to Customer Service.!

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Co-founder & Chief Marketing Officer
Information Technology and Services
Small-Business
(2-10 employees)
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"Great tool for A/B testing and experiments"

What do you like best?

We have started using Optimizely a few weeks ago and so far it has been very useful. The setup took just a few minutes. You just add their code to your website and are ready to start your experiments. You can A/B test literally everything on your website: button colors, CTA texts, website wording and much more.

There is no need to add any code for each experiment. You do everything through your dashboard and can even test the experiments in your browser. Once you publish an experiment it goes live and visible to your visitors.

The reports they provide are very easy to understand and help you make the right decisions.

What do you dislike?

I like everything about this product. Very useful. Maybe would be great to have some kind of "free forever" plan for small websites.

Recommendations to others considering the product:

I highly recommend using Optimizely for A/B testing. It works great and is very helpful.

What problems are you solving with the product? What benefits have you realized?

We are using optimized for A/B testing on our website. It helps us to make right decisions in terms of what CTA or color to use, which title/subtitle to use on the website and so on.

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Demand Generation Programs Manager
Computer Software
Mid-Market
(51-200 employees)
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"Start Conversion Rate Optimization with Optimizely"

What do you like best?

That variations are simple to setup and track. I no longer need to coordinate with several departments and wait for the next release to change the CTA on a button or swap out an image. I can do it all on my own in minutes.

What do you dislike?

Redirect tests can be hard to set up and measure. It's also difficult to sort through Metrics considering that you have to set up so many for these types of tests. I would like them to make this as seamless as their HTML changes are.

Also, it can be difficult to grab an element for changes at times, even in interactive mode. It would be helpful to have an entire pages' HTML pop up as an option to edit.

Recommendations to others considering the product:

This tool can do more than just change button colors, swap image, and fix typos.

What problems are you solving with the product? What benefits have you realized?

We've been able to test several different variations of our most visited pages for CRO in days and weeks rather than months. This has increased the number of tests we can run on the site at any given time, saved engineering and design numerous hours of development, and helped improve conversions on several different pages.

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Demand Generation Manager
Marketing and Advertising
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"Used it for a year and got disappointed (mostly by catches in the contract and pricing)"

What do you like best?

I like the software but it's overpriced and has some catches in contract.

What do you dislike?

I've used Optimizely for a year and I'm very disappointed.

They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year!

Now we can't get out of the contract for another year ($24,000) and we aren't using the product anymore.

We have switched to VWO and realized it's a far better product with better price.

For ~$800 a month (vs $2,000 on Optimizely) we got 3x more visitors and more features.

Recommendations to others considering the product:

Consider alternatives like VWO, it will save a lot of money but you actually get the same and you'll avoid bad experience. I've used Optimizely for over a year and VWO for over 5 months

What problems are you solving with the product? What benefits have you realized?

A/B testing needs

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Software Tester Engineer
Computer Software
Mid-Market
(201-500 employees)
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"Awesome tool for A/B"

What do you like best?

I loved this software. The best feature is which I liked the most is drag and drop feature of Optimizely. It is very easy and simple to setup. And you can track it very easily. The dashboard is too good, we don't need to code for each experiment, we can do everything in the dashboard. It has very user friendly dashboard. You can change colors , swap images etc. There are lots of features there.

What do you dislike?

I like everything in this software. But the pricing is damn high. Not recommend to the small organization.

Recommendations to others considering the product:

If you don't have any issue about the billing of this software, so this is one of the best software for A/B testing. Good for the Big Organization.

What problems are you solving with the product? What benefits have you realized?

It helps us to optimize our website. The main benefits which we realized in the A/B testing on the websites.It saved our time for development. It has very good features. This is good for large organization. It is very helpful for us.

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UI
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Verified Current User
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"Optimizely QA "

What do you like best?

What I like best about Optimizely is that we're able to make quick decisions about A/B testing results and update our sites to reflect the better choices. We're able to implement several tests in a short time and rather than waiting for a project to come in to redesign our website, we're able to make small changes that make the sites more visually appealing to the prospect.

What do you dislike?

It doesn't appear to be easy to QA everything that could go wrong when a new code is added. If changes are made to a navigation element for example or any global element, it's challenging to find all areas where my optimizely change impacts the rest of the page. If working on a very small site this can be easy but some pages, with hundreds of pages, would

What problems are you solving with the product? What benefits have you realized?

We're able to very quickly add elements to sites that increase sales.

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Paid Media Specialist
Marketing and Advertising
Small-Business
(11-50 employees)
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"Easy Conversion Rate Optimization"

What do you like best?

I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team which they like.

What do you dislike?

There isn't any glaring issues that I have with Optimizely's platform.

Recommendations to others considering the product:

Take a few tutorials to get yourself acclimated before you jump right in. There are tips and tricks in the tutorials that will save you some headaches.

What problems are you solving with the product? What benefits have you realized?

It helps us perform landing page testing and optimize our website overall. It frees up the time of design/web dev as well because those with little dev/design experience can still get things done.

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CLM Lead
Internet
Enterprise
(1001-5000 employees)
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"A/B Testing Gets Better, simpler"

What do you like best?

I like how the flow takes into account all the crucial steps to include when setting up the experiment and covers most of it all in one page rather than the old one where there are separate sections you need to remember.

What do you dislike?

UI doesn't feel as polished with the new "Create Campaign" flow, but I feel this is a simple fix.

I don't like how I can't select all the elements within a certain container, especially when I need to drill down on a specific element only.

I feel like the new goal setting flow is a bit of a hassle, but I understand that in the long-term this helps make our goals more manageable. With the current Optimizely we have too many goals that I can't keep track of all of them anymore.

Recommendations to others considering the product:

Ease of setting up and easy to implement web A/B tests on the fly. We can easily make changes to our online product with Optimizely alone, without having to go through our busy developers every time we want to try something out!

What problems are you solving with the product? What benefits have you realized?

Setting up experiments for beginners feels more intuitive and easier than having to remember all the time that there are 6 crucial steps you need to take into account whenever you set-up.

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Marketing Analytics Manager MEO | Altice Group
Telecommunications
Enterprise
(5001-10,000 employees)
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"Top quadrant product, focus and the best of A/B Testing"

What do you like best?

The easy editor and platform performance, top level quadrant software and awesome account managers. Optimizely granted an fabulous support team and it's always focus on delivery the best business performance to the clients. Optimizely have the speed as a first priority and almost don't have impact in website loading performance. The capacity to be the best in the market and to delivery the best to our clients.

What do you dislike?

We only dislike the needed to use the developer editor in very cases, because we use some kind of Microsoft sharepoint App and dynamic javascript objects. Update of the platform design and visual editor, as dashboards and reports. We dislike the needed to install one browser extension to get one better performance with the editor for the some browsers.

Recommendations to others considering the product:

Without any doubts, we recommend Optimizely as one of the best in the market. Optimizely with the new features and with personalizations will put the product in the front of the best digital products to the companies, that will granted to the clients be more accurate to his clients, delivering the right campaign in the right moment.

What problems are you solving with the product? What benefits have you realized?

Solving problems in capture leads in landing pages to get more calls and sales, and capture more engagement in website pages. We performance some campaigns to get an more accurate business performance, improving the hit ration on call selling. We test some placement position objects in the pages, to test the impact in clients.

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Digital Marketing Analyst & Strategist
Marketing and Advertising
Enterprise
(10,001+ employees)
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"Industry Leader for CRO"

What do you like best?

I've worked with Optimizely for years on many different sites and love the easy integration. It's easy for beginners and also allows for more advanced users to set up complicated experiments and goals. They have a nuce results dashboard allowing for monitoring performance at a glance. They've also put considerable efforts into curating a huge knowledge base if you ever have questions.

What do you dislike?

Optimizely experiments often cause bugs elswhere on a page or site and their debugging capabilities leave a lot to be desired (the debugging tool they have available is also only for paid users which is enterprise level only).

What problems are you solving with the product? What benefits have you realized?

CRO - conversion rate optimization is what most testers are doing for a business. I've seen tests create more than $200k in revenue from a simple change. Thus tool also works great for personalization and disproving theories about changes to an operation.

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Mid-Market
(51-200 employees)
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"Good for A/B testing, but analytics could be stronger"

What do you like best?

Easy to use visual editor and the ability to modify code directly where needed.

What do you dislike?

Didn't have the strongest analytics - it is probably fine for ecommerce sites, but we needed to measure the impact of product changes on user retention and activity and had to build our own measuring tools

Recommendations to others considering the product:

Make sure to confirm that you will get the data you need and that it won't impact site/application performance.

What problems are you solving with the product? What benefits have you realized?

helping to A/B test various changes to our app to improve monetization rates and user retention rates

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Customer Experience Manager
Internet
Enterprise
(1001-5000 employees)
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"Great Product - Used to be Free, Now Requires New Users to Pay"

What do you like best?

Optimizely is a great tool to for testing or for throwing hot-fixes on your website while awaiting dev to hard-code them. I love how easy the editor is to make changes to your site. With a little jquery knowledge, you can do some amazing things in your tests.

What do you dislike?

Not entirely Optimizely's fault, but sometimes we see a "flicker" effect on page load when we have content changing above the fold. Also, Optimizely's reporting doesn't always match up with the same things that I see in Google Analytics.

Recommendations to others considering the product:

One of the most important things to remember is to let the experiments run for long enough that they are significant. Often times we get excited when an idea we have is performing well, but it's important to remember that at the beginning, just a few purchases can greatly affect the results one way or the other.

What problems are you solving with the product? What benefits have you realized?

It is very important to test any changes to your website to measure the impact on conversion rate. In my time optimizing websites I've learned that sometimes ugly wins and fancy isn't always better. Let the numbers do the talking.

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Product Manager, Testing and Conversion Optimization
Consumer Electronics
Mid-Market
(201-500 employees)
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"Fantastic product with a fantastic community"

What do you like best?

Optimizely is simple but powerful. You can use their DIY editor for simple tests but developers can get pretty advanced and write a lot of custom code. They also have a wide range of integrations, but I think the part I like BEST is community, that's where you can get support for your questions, learn and teach yourself to become an expert and I think it really sets them apart.

From a product perspective it always works and it's always improving, and they have a great combination of QA, Support and Strategists to help you along the way.

What do you dislike?

There's nothing to dislike, there are a few product features l'd like (like the ability to template a default test) but the team is pretty good about working on highly voted features.

Recommendations to others considering the product:

If you're looking for the industry standard I think this is the best tool.

What problems are you solving with the product? What benefits have you realized?

Ecommerce optimization and anything related to web-funnel.

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Senior Digital Marketing Analyst
Human Resources
Mid-Market
(51-200 employees)
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Verified Current User
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"Handy Tool for Front end Testing"

What do you like best?

setting up small A/B test by marketing users on their landing pages is very easy. We haven't tried back end testing but it seems cool if you can afford it.

Setting up test and evaluating results is very straight forward.

What do you dislike?

we ran into some performance issues but Optimizely support team helped us clean up and archive our completed tests.

Recommendations to others considering the product:

Consider enterprise tier only if you are planning to test for more than a million visits a month.

What problems are you solving with the product? What benefits have you realized?

A/B Testing

Some basic Personalization

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Concurrent Enrollment Coordinator
Higher Education
Mid-Market
(501-1000 employees)
Validated Reviewer
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"AB, Ease, and helpful."

What do you like best?

I love the data collection process and how easy that tends to be. You are able to test things out before implementing and I haven't seen a huge learning curve when I introduce this software to others. Its very user friendly and easy to explain to others. I enjoy getting more and more advanced with the experiments and the service team is awesome.

What do you dislike?

There are some bugs and glitches throughout the software, not anything too big. A few of the pages are laid out in a weird way, and the flow can be a hassle, but luckily it's customizable.

Recommendations to others considering the product:

Use the free trial. There are many like Optimizely out there and I think for the money it's great, but I can also see how it might not work for everyone in every circumstance. Also, make sure you're aware enough to understand the data and use the data.

What problems are you solving with the product? What benefits have you realized?

Being able to change things easily and keep others in the loop with the changes is great! Sales and engagement. We are data driven and this software helps a lot.

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UF
Enterprise
(10,001+ employees)
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"very great tool for simple a/b testing"

What do you like best?

Optimizely is a very good, simple tool for a/b testing. You need basic html knowledge but can make substantial changes to your website without involving any web developers. The findings from Optimizely tests are so valuable for an end customer experience.

What do you dislike?

At first it is a bit difficult to get everything all set up, but once you've figured it all out it is fine. There is a shift from Classic to X and some great features that were available in Classic are no longer easily available in X but it is just a learning curve.

Recommendations to others considering the product:

Make sure you build a great relationship with your account rep as they are a wealth of knowledge. There is also the Optimizely academy online that has a ton of great videos on how to perform experiments as well as experiment troubleshooting and experiment ideas.

What problems are you solving with the product? What benefits have you realized?

Learning how our customers behave online and how they respond best to features on the website. What makes someone click on a button, and what makes someone leave the page. There are many subconscious factors at work while we browse the web and we need tools to help discover how to leverage this.

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UC
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
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"Amazing Web Testing Tool"

What do you like best?

I started using Optimizely's web experiments product because my company was already using it when I joined. I was unfamiliar with the tool, but had used some competitive products, and found that some of those other products were cumbersome and clunky. I'm happy to say that Optimizely has been a breath of fresh. Optimizely makes it extremely easy for my team to run A/B tests and multivariate tests for our webpages. The performance metrics for each test are easy to consume and share with key stakeholders. I particularly like that each test displays the progression of statistical significance, which gives us a good idea as to how long we will have to continue to let the test run.

What do you dislike?

The tool is somewhat expensive and we had to increase our annual plan after six months because we were running up against the limits. We typically have 4 tests running simultaneously.

Recommendations to others considering the product:

Optimizely's tool can do much more than web experiments, so check out the features of the tool, including the personalization capabilities.

What problems are you solving with the product? What benefits have you realized?

We use Optimizely to run all our web tests. We can easily see the variations and the results for each variation. It's easy to share the information with our stakeholders.

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U
Enterprise
(5001-10,000 employees)
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"Optimizely - The best testing tool I have used."

What do you like best?

It's UI friendly dashboard makes tracking tests easy for all. It also specializes in server-side testing, allowing users to test any and all product related decisions.

What do you dislike?

There isn't much to dislike about optimizely. Over the past year and a half the only issue I've run into is in regards to wanting more visual data representation.

Recommendations to others considering the product:

Take advantage of the products server side testing features and build as many tests as you can. There is no shortage of questions to be asked.

What problems are you solving with the product? What benefits have you realized?

Optimizely solves one of the most important business problems in my field. Specifically it allows us to quickly iterate and test new product updates.

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Digital Marketing Manager
Marketing and Advertising
Enterprise
(10,001+ employees)
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Verified Current User
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"How to REALLY learn what your users want"

What do you like best?

This is a great way to simply set up any type of webpage test so you can collect data on what your users want to see. It is so important to test every design change to a webpage and this tool is amazing at just letting you focus on the creative and not the tech behind the testing.

What do you dislike?

The results page could be laid out a bit better. Also they should try to incorporate visuals into their reports, or at least have a function that allows a person to one-click create a CEO level report that dumbs everything down.

Recommendations to others considering the product:

Make sure you talk to your web dev person so they know whats coming in case you need their help.

What problems are you solving with the product? What benefits have you realized?

We are learning who our audience is by presenting them with different options and letting their mouse clicks decide their preference. This data cuts through the many opinions that people have about design.

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Co-Founder
Computer Software
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
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"Easy way for non techies to start split testing, but still lightning fast for techies "

What do you like best?

UI is super simple so I can give tasks to non technical employees such as marketers and they can test what they want. We use optimizers on a site with tens of thousands of weekly hits and optimizers makes a huge difference to how fast we can iterate that site to improve our funnel. It really gives us measure able results that we can act on to make big swings in our conversions.

What do you dislike?

Integration itself required an engineer but it was super fast. As well I wish it was more clear which tests have won and that the UI was more clear in how to make those changes permanent. I've been asked this multiple times and keep having to clarify with employees.

Recommendations to others considering the product:

Try it on the free plan! Their support is also very helpful over email and doesn't push the hard sell. Awesome to work with and seriously amazing for small split tests. Just make sure you have enough traffic that the tests will produce meaningful results.

What problems are you solving with the product? What benefits have you realized?

Split testing small changes is a big pain. I used to have to give a marketer or copywriter a engineer to set up split testing and push new updates for every little test. Now they can work independently and our tests are running in minutes instead of hours, which matters lot for time and cost savings. Legitimately optimizely probably saves us the time and cost of an entire engineer each year.

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CEO
Program Development
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"Great way to get into optimization"

What do you like best?

Relatively easy to use and the support is usually pretty good. They also offer a free plan that lets you get a pretty good taste. You don't need to be a web programmer to do some of the easier stuff like changing images, text. The system seems pretty robust.

What do you dislike?

It would be nice if they have a live chat, sometimes you just get stumped trying to do something and it's hard waiting several days for an answer.

Recommendations to others considering the product:

Give it a try, optimization has a massive ROI and Optimizely is one of the best out there (if not the best).

What problems are you solving with the product? What benefits have you realized?

Increase conversions, I did about a dozen experiments and I'd say at least half led to me actually making a change.

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Marketing Operations Manager
Internet
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
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"Great and simple to use"

What do you like best?

I love that it is very simple to use Optimizely for simpler test and that it provides a great engine for splitting up your traffic for more envolved test. Using the smart editor I can set up tests quickly and without any help from engineering which speeds up our testing cycle significantly.

What do you dislike?

Pricing is rather steep, especially if you want access to some of the more advanced features such as custom goals and location targeting. Optimizely also only help you test without a developer on smaller changes (this, however, is a problem with all solutions that I'm aware of).

What problems are you solving with the product? What benefits have you realized?

Optimizely helps us with turnaround time on our testing program in conjunction with Kissmetrics and Wordpress. It is a big part of our overall optimization and growth framework.

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Conversion Testing & Optimization Specialist
Marketing and Advertising
Mid-Market
(201-500 employees)
Validated Reviewer
Verified Current User
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"Optimizely is a Solid Platform for Testing"

What do you like best?

Our organization was previously advancing different elements on our site based on design, or individual department preference. Now, using Optimizely, we are able to assess data and form a conclusion on decisions to change designs based on quantitative analyses. In addition, we have the flexibility to construct new products for our site within Optimizely's interface and deploy them without leveraging weight on our developers. Here are the points I love most:

Great for fast development especially with basic CSS components.

Transparent results allow results to be shared across all departments.

The user interface is very straightforward and Optimizely's free online documentation is an excellent resource.

What do you dislike?

Advance code has issues especially with conditional activation on heavy JavaScript frameworks.

Direct customer service via phone is not as transparent as it could be.

Experiments can take a while to load, and previewing is sometimes not accurate due to slow caching issues.

Recommendations to others considering the product:

Try to have a developer work with you when deciding.

What problems are you solving with the product? What benefits have you realized?

I would highly recommend this tool for businesses looking to build quick tests without leveraging too much weight on developers. It could prove to be exceptionally useful for e-commerce platforms as Optimizely provides A/B testing, multivariate testing, and multipage testing. For those looking to build custom code, the platform is very accessible for all to use.

Optimizely Pricing

Enterprise

Optimizely Features

  • A/B Testing
  • Percentage of Traffic
  • Confidence Level
  • Multivariate Testing
  • Split URL Testing
  • WYSIWYG Editor

Optimizely User Ratings

8.5
Ease of Use
Average: 8.3*
8.0
Quality of Support
Average: 8.7*
8.7
Ease of Setup
Average: 8.4*
* Mobile App Optimization Category
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