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Optimizely Content Management System Reviews & Product Details

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Product Website

Seller

Optimizely

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Optimizely Content Management System Community

Overview by

Emma Davis

Value at a Glance

Averages based on real user reviews.

Time to Implement

6 months

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Optimizely Content Management System Integrations

(16)

Verified by Optimizely Content Management System

Optimizely Content Management System Media

Optimizely Content Management System Demo - Content delivery

Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.

Optimizely Content Management System Demo - Users roles and permissions

User roles and permissions let you manage content governance while maximizing team efficiency.

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Add an Image

Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. Easily add, move, and rearrange elements within your layout using a simple drag-and-drop system. This allows for q...

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Create an experience

Create an Experience functionality in Optimizely Visual Builder offers a user-friendly, code-free way to build and manage captivating digital experiences. Select pre-built content blocks or elements (like text, images, buttons, forms, etc.) and position them on the page layout as desired. Visual ...

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Publish

The Visual Builder allows you to see your changes in real-time as you make them.This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, you can use the Interactive Preview mode to test elements like forms, buttons, and other interactive co...

Optimizely Content Management System Demo - Digital Asset Management

Gain a significant advantage by managing all your assets and editing and publishing global content seamlessly, all within one powerful platform.

Official Downloads

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Interactive Demo

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Optimizely Content Management System Reviews (196)

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Verified User in Manufacturing

Mid-Market (51-1000 emp.)

5/6/2025

"Agile and complete CMS platform for Marketers"

4.5/5

What do you like best about Optimizely Content Management System?

CMS tool is intuitive and complete for marketers, Open API and flexible system allows any site design, functionality goals and integrations to be achieved. Our editors use the Optimizely sites daily to keep content fresh. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Promoted Integrations are not always fully baked, fully supported and complete with a few shortcomings. Limited local availability of solution partners. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

5/6/2025

"A powerful and feature-rich Content Management System with user-friendly design"

4.5/5

What do you like best about Optimizely Content Management System?

What I like best about the Optimizely Content Management System is its powerful customization options. Below are other features that are noteworthy -

- the platform's intuitive interface

- integration capabilities

- credible performance

- on-time response from customer service team Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Some of the things I didn't like as much about Optimizely Content Management System are as below

- initial learning curve

- licensing cost

- occasional slow performance Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

6/11/2025

"A nice CMS"

5/5

What do you like best about Optimizely Content Management System?

This tool is easy to use and navigate. Easy for non-technical users. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Automation is not great and would be nice to have a more impactful scheduler for automated publishing. Review collected by and hosted on G2.com.

Verified User in Manufacturing

Enterprise (> 1000 emp.)

6/11/2025

"Optimizely is relatively clean and intuitive for non-technical users"

4/5

What do you like best about Optimizely Content Management System?

Authors appreciate the drag and drop components and flexible content blocks. enabling a modular approach without constant dev support Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The learning curve can be steep for new users, especially when dealing with complex page types. Terminology isn't always user friendly and without proper training, authors can feel overwhelmed Review collected by and hosted on G2.com.

Verified User in Environmental Services

Enterprise (> 1000 emp.)

5/1/2025

"Optimizely CMS Review"

4.5/5

What do you like best about Optimizely Content Management System?

It's easy for our team to use, helping us as the technology team enable our business and customer needs. The performance, reliability and flexibility of the solution works well for our team. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

There is some need to stay on top of updates and new features to ensure we don't fall behind, but this is easily manageable and not a major obstacle for us. Review collected by and hosted on G2.com.

Ibrahim U.

Senior Optimizely Developer

Mid-Market (51-1000 emp.)

10/25/2024

"For content editors and developers"

5/5

What do you like best about Optimizely Content Management System?

it’s smooth and accessible for both tech and non-tech users, which makes collaboration easy. For me as a developer, Optimizely’s flexibility and scalability stand out. Built on .NET, it’s highly customizable, and the modular setup simplifies integration and feature development. Plus, the extensive API documentation and strong community support make it easy to get answers and optimize projects quickly.

It’s just a well-rounded platform that scales well and keeps both content editors and developers happy. :-) Love it. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The licensing costs can be a hurdle for smaller projects or clients Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Optimizely CMS is handling multilanguage content, allowing us to manage global sites seamlessly. The block-based content model is especially effective, as it lets us build reusable components, speeding up development and maintaining consistency across pages. Plus, Optimizely’s intuitive editorial experience reduces the learning curve for editors, making it easier for them to update content without needing technical support. Overall, it empowers our team to create, translate, and manage content efficiently across regions, keeping the user experience cohesive. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

6/11/2025

"I find it easy to understand using Optimizely."

4/5

What do you like best about Optimizely Content Management System?

Very user friendly and easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

I can easily use optimizely. One training and I understand the system asap. Review collected by and hosted on G2.com.

Craig T.

Director of Engineering

Mid-Market (51-1000 emp.)

8/12/2024

"Optimizely brings a modern design with a platform that is customizable and a best in class CMS"

5/5

What do you like best about Optimizely Content Management System?

Base on on the successful Microsoft .NET Core foundation. Integration is possible to common RESTful APIs in addition to highly complex systems. UI and UX makes learning, managing and authoring content easy. Active developers community and MPVs make it possible to learn from others. Creating new builds is quick and easy to setup and deploy to the hosted DXP. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Support knowledge and expertise between product developers and support with latest tools and builds could be stronger. Manual data import and export through the CMS is sometimes faulty. Upgrades to online services like GraphQL are fairly quick but documentation may be slow to appear. Review collected by and hosted on G2.com.