# Optimizely Content Management System vs Sitecore Digital Experience Platform Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Optimizely Content Management System excels in **ease of use** , with users highlighting its user-friendly interface that is accessible even for junior-level e-commerce coordinators. Many appreciate the intuitive layout for creating and optimizing landing pages.
- **Users say** that Sitecore Digital Experience Platform stands out for its **personalization capabilities** , effectively leveraging data to create tailored experiences throughout the customer journey. This feature is particularly praised for its ability to go beyond surface-level tweaks, making it a strong choice for enterprises.
- **Reviewers mention** that while Optimizely offers strong **customer support** , available even on weekends, Sitecore's support is also commendable, though it may not be as frequently highlighted in user feedback. Both platforms provide reliable assistance, but Optimizely users seem to feel more supported in their day-to-day operations.
- **According to verified reviews** , Sitecore's **scalability and integration capabilities** are frequently noted as key strengths, making it suitable for larger organizations. Users appreciate how it can adapt to complex needs, which is essential for enterprise-level digital experiences.
- **G2 reviewers report** that Optimizely's **implementation process** is generally quick and straightforward, with users praising the intuitive onboarding wizard that helps new users get started efficiently. In contrast, some Sitecore users have mentioned that the setup can be more complex, requiring more time and resources.
- **Users say** that while both platforms offer solid content management features, Sitecore's **advanced analytics and behavioral tracking** capabilities are often highlighted as superior, allowing for real-time analysis of user interactions and preferences, which enhances the overall digital experience.



| | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 197 | 654 | 
| **Largest Market Segment** | Mid-Market (47.0% of reviews) | Enterprise (50.4% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Optimizely Content Management System

Pros:
- Flexibility (17 reviews)
- Ease of Use (16 reviews)

Cons:
- Learning Curve (11 reviews)
- Expensive (9 reviews)

### Sitecore Digital Experience Platform

Pros:
- Features (74 reviews)
- Ease of Use (65 reviews)

Cons:
- Learning Curve (46 reviews)
- Expensive (33 reviews)

---
## Ratings Comparison
| Rating | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
  | **Meets Requirements** | 8.2 (168 reviews) | 8.4 (412 reviews) | 
  | **Ease of Use** | 7.9 (170 reviews) | 7.4 (494 reviews) | 
  | **Ease of Setup** | 7.3 (125 reviews) | 6.6 (370 reviews) | 
  | **Ease of Admin** | 7.5 (109 reviews) | 7.8 (263 reviews) | 
  | **Quality of Support** | 7.8 (149 reviews) | 7.7 (383 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (98 reviews) | 8.1 (247 reviews) | 
  | **Product Direction (% positive)** | 7.8 (156 reviews) | 8.4 (391 reviews) | 

---
## Pricing

### Optimizely Content Management System

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Sitecore Digital Experience Platform

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Content Management System** | 7.6/10 | 161 |
| **Sitecore Digital Experience Platform** | 7.8/10 | 278 |

#### Content

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **Content Authoring** | 8.3 (143 reviews) ✓ Verified | 8.3 (232 reviews) ✓ Verified | 
| **Rich Text Editor** | 8.0 (143 reviews) ✓ Verified | 7.9 (217 reviews) ✓ Verified | 
| **Versioning** | 8.0 (137 reviews) ✓ Verified | 8.1 (206 reviews) ✓ Verified | 
| **Plug-ins/Widgets/Apps** | 7.2 (135 reviews) ✓ Verified | 7.0 (180 reviews) ✓ Verified | 
| **Approval Process** | 7.7 (127 reviews) ✓ Verified | 8.0 (190 reviews) ✓ Verified | 
| **Content Scheduling** | 7.9 (135 reviews) ✓ Verified | 7.6 (187 reviews) ✓ Verified | 
| **Asset Management** | 7.6 (136 reviews) ✓ Verified | 7.8 (196 reviews) ✓ Verified | 
| **Internal Search** | 6.9 (139 reviews) ✓ Verified | 7.1 (195 reviews) ✓ Verified | 
| **Content Repository** | 7.9 (134 reviews) ✓ Verified | 8.0 (200 reviews) ✓ Verified | 
| **SEO Management** | Not enough data | Not enough data | 
| **eCommerce Management** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Media Management** | Not enough data | Not enough data | 
| **Drag & Drop Editor** | Not enough data | Not enough data | 
| **Audio Editor** | Not enough data | Not enough data | 

#### Design

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **Breadth of Pre-Built Templates** | 6.4 (119 reviews) ✓ Verified | 6.5 (165 reviews) ✓ Verified | 
| **Mobile** | 7.1 (123 reviews) ✓ Verified | 6.8 (171 reviews) ✓ Verified | 
| **Branding/Themes** | 7.5 (120 reviews) ✓ Verified | 7.5 (173 reviews) ✓ Verified | 
| **Customization** | 7.8 (130 reviews) ✓ Verified | 8.1 (189 reviews) ✓ Verified | 

#### Platform

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **User Community** | 7.2 (126 reviews) | 8.2 (169 reviews) ✓ Verified | 
| **SEO** | 7.7 (131 reviews) | 8.0 (178 reviews) ✓ Verified | 
| **Flexible Navigation Structures** | 7.8 (133 reviews) ✓ Verified | 8.1 (180 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.0 (137 reviews) ✓ Verified | 8.6 (196 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.2 (116 reviews) ✓ Verified | 8.8 (183 reviews) ✓ Verified | 
| **Internationalization** | 8.2 (120 reviews) ✓ Verified | 8.6 (164 reviews) ✓ Verified | 
| **Dashboards and Reports** | 6.9 (125 reviews) ✓ Verified | 7.3 (165 reviews) ✓ Verified | 
| **API** | 7.7 (125 reviews) ✓ Verified | 8.3 (180 reviews) ✓ Verified | 

#### Agentic AI - Web Content Management

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.1 (22 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.6 (17 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Image Editing** | Not enough data | Not enough data | 
| **Website Publishing Options** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Text Editing** | Not enough data | Not enough data | 
| **Access Control** | Not enough data | Not enough data | 
| **Website Accessibility Tools** | Not enough data | Not enough data | 
| **Content Delivery** | Not enough data | Not enough data | 
| **Content Personalization** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Video Editing** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Performance Testing** | Not enough data | Not enough data | 
| **Activity Monitoring** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Content Management System** | N/A | N/A |
| **Sitecore Digital Experience Platform** | 8.0/10 | 211 |

#### Analytics

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **Web Analytics** | Not enough data | 8.0 (127 reviews) | 
| **Campaign Tracking** | Not enough data | 8.0 (120 reviews) | 
| **Audience Insights** | Not enough data | 7.9 (117 reviews) | 
| **Reports & Dashboards** | Not enough data | 7.8 (118 reviews) | 
| **Personalization** | Not enough data | 9.1 (128 reviews) | 
| **Marketing Automation** | Not enough data | 8.3 (100 reviews) | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Content Management

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | 8.6 (126 reviews) | 
| **Asset Management** | Not enough data | 8.5 (125 reviews) | 
| **Portals and Sites** | Not enough data | 8.7 (130 reviews) | 
| **SEO Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Audio File Management** | Not enough data | Not enough data | 
| **Asset Lifecycle Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Brand Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

#### Design & Development

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **No-Code App Development** | Not enough data | 7.0 (111 reviews) | 
| **Low-Code App Development** | Not enough data | 7.1 (113 reviews) | 
| **Self-Service Capabilities** | Not enough data | 7.4 (109 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (21 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (46 reviews) | 
| **Adaptive Learning** | Not enough data | 7.8 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (20 reviews) | 
| **Decision Making** | Not enough data | 7.6 (21 reviews) | 
| **Third-Party Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Document Classification** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

### WebOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Content Management System** | 7.4/10 | 15 |
| **Sitecore Digital Experience Platform** | 9.1/10 | 18 |

#### Functionality

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **Developer Tools** | 7.3 (13 reviews) | 9.4 (16 reviews) | 
| **Automation** | 6.3 (12 reviews) | 8.5 (16 reviews) | 
| **Website Staging** | 7.2 (13 reviews) | 9.5 (16 reviews) | 

#### Management

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **Web Content Dedication** | 7.6 (14 reviews) | 9.5 (16 reviews) | 
| **Website Hosting** | 8.3 (14 reviews) | 8.3 (15 reviews) | 
| **Role-Based Permissions** | 7.7 (13 reviews) | 9.6 (16 reviews) | 

#### Support

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **CMS Variety** | 7.4 (14 reviews) | 8.9 (15 reviews) | 
| **Multi-CMS Support** | 7.8 (12 reviews) | 8.9 (14 reviews) | 
| **Compliance** | 7.4 (13 reviews) | 9.6 (15 reviews) | 

### Headless CMS

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Content Management System** | 7.8/10 | 15 |
| **Sitecore Digital Experience Platform** | N/A | N/A |

#### Publishing

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **Automated Publishing** | 8.2 (14 reviews) | Not enough data | 
| **Multi-language** | 8.8 (14 reviews) | Not enough data | 
| **AR/VR Capability** | 6.4 (14 reviews) | Not enough data | 

#### Development

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **Image Management** | 7.8 (15 reviews) | Not enough data | 
| **Reuseable Content** | 7.7 (14 reviews) | Not enough data | 
| **Unlimited Environments** | 7.4 (14 reviews) | Not enough data | 
| **Form Builder** | 7.9 (15 reviews) | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Asset Lifecycle Management** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Integrated Development Environment** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 

#### Analytics

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **Personalization** | 8.2 (15 reviews) | Not enough data | 
| **Content Performance** | 8.0 (15 reviews) | Not enough data | 
| **Interactive Content** | Not enough data | Not enough data | 

#### Agentic AI - Headless CMS

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Full Text Search** | Not enough data | Not enough data | 
| **Two-Factor Authentication** | Not enough data | Not enough data | 
| **SDKs** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Image Editing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **De-Coupled Front & Back Ends** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Text Editing** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Rich Text Editor** | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Preview Functionality** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **For Marketers** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **For Developers** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Historical Reporting** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Loyalty Program** | Not enough data | Not enough data | 
| **Customer Touchpoints** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Web/Mobile App Development** | Not enough data | Not enough data | 
| **Product Catalog** | Not enough data | Not enough data | 
| **Inventory Optimization** | Not enough data | Not enough data | 
| **Multi-Location** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Inventory Tracking** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Multi-Currency** | Not enough data | Not enough data | 
| **Shopping Cart** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Customer Accounts** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Barcode/Ticket Scanning** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Secure Login** | Not enough data | Not enough data | 
| **Document Review** | Not enough data | Not enough data | 
| **Content Delivery** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Mobile Capture** | Not enough data | Not enough data | 
| **Offline Access** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 

### Digital Experience Orchestration (DXO) Platforms

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Content Management System** | N/A | N/A |
| **Sitecore Digital Experience Platform** | 9.2/10 | 10 |

#### Integration and Orchestration - Digital Experience Orchestration (DXO) Platforms

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **API Orchestration** | Not enough data | 9.3 (9 reviews) | 
| **MACH Architecture Support** | Not enough data | 9.4 (9 reviews) | 
| **Content and Data Integration** | Not enough data | 9.4 (9 reviews) | 

#### Experience Management and Personalization - Digital Experience Orchestration (DXO) Platforms

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **A/B Testing and Personalization** | Not enough data | 8.7 (9 reviews) | 
| **No/Low-Code Tools** | Not enough data | 8.7 (9 reviews) | 
| **Visual Interface** | Not enough data | 9.3 (10 reviews) | 

### Site Search Software

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Content Management System** | N/A | N/A |
| **Sitecore Digital Experience Platform** | 8.7/10 | 10 |

#### Agentic AI - Site Search

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.6 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.6 (6 reviews) | 
| **Decision Making** | Not enough data | 8.3 (6 reviews) | 

#### Search Experience Management - Site Search

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **Query Suggestions** | Not enough data | 8.6 (6 reviews) | 
| **Typo Tolerance** | Not enough data | 8.3 (6 reviews) | 
| **Synonyms** | Not enough data | 8.1 (6 reviews) | 
| **Natural Language** | Not enough data | 8.0 (5 reviews) | 
| **Rankings** | Not enough data | 8.1 (6 reviews) | 
| **Personalization** | Not enough data | 9.3 (7 reviews) | 

#### Functionality - Site Search

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **Search Analytics** | Not enough data | 8.6 (7 reviews) | 
| **Integrations** | Not enough data | 9.6 (8 reviews) | 
| **Federated Search** | Not enough data | 9.8 (7 reviews) | 
| **Multi-Language Support** | Not enough data | 9.6 (9 reviews) | 

#### Generative AI - Site Search

| Feature | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **Text Generation** | Not enough data | 8.3 (7 reviews) | 
| **Text Summarization** | Not enough data | 8.1 (7 reviews) | 

---
## Categories
**Shared Categories (2):** [Web Content Management Software](https://www.g2.com/categories/web-content-management), [WebOps Platforms](https://www.g2.com/categories/webops-platforms)

**Unique to Optimizely Content Management System (1):** [Headless CMS Software](https://www.g2.com/categories/headless-cms)

**Unique to Sitecore Digital Experience Platform (3):** [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [ Digital Experience Orchestration (DXO) Platforms Software](https://www.g2.com/categories/digital-experience-orchestration-dxo-platforms), [Site Search Software](https://www.g2.com/categories/site-search-software)


---
## Reviewer Demographics

### By Company Size

| Segment | Optimizely Content Management System | Sitecore Digital Experience Platform | 
|---|---|---|
| **Small-Business** | 17.7% | 14.9% | 
| **Mid-Market** | 47.0% | 34.7% | 
| **Enterprise** | 35.4% | 50.4% | 

### By Industry

#### Optimizely Content Management System

- **Information Technology and Services:** 19.0%
- **Computer Software:** 8.9%
- **Financial Services:** 5.6%
- **Marketing and Advertising:** 5.6%
- **Higher Education:** 5.0%
- **Retail:** 4.5%
- **Insurance:** 3.4%
- **Airlines/Aviation:** 2.8%
- **Electrical/Electronic Manufacturing:** 2.8%
- **Government Administration:** 2.2%
- **Other:** 40.2%

#### Sitecore Digital Experience Platform

- **Information Technology and Services:** 12.0%
- **Hospital & Health Care:** 9.1%
- **Computer Software:** 7.3%
- **Insurance:** 5.0%
- **Financial Services:** 4.5%
- **Non-Profit Organization Management:** 3.8%
- **Health, Wellness and Fitness:** 3.6%
- **Consulting:** 3.2%
- **Marketing and Advertising:** 3.2%
- **Education Management:** 2.9%
- **Other:** 45.3%

---
## Alternatives

### Alternatives to Optimizely Content Management System

- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (1011 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (327 reviews)
- [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (546 reviews)
- [Kentico](https://www.g2.com/products/kentico/reviews) — 4.4/5 stars (365 reviews)
- [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.3/5 stars (338 reviews)
- [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9544 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (691 reviews)
- [Drupal](https://www.g2.com/products/drupal/reviews) — 3.9/5 stars (425 reviews)
- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (926 reviews)
- [Evoq Content](https://www.g2.com/products/evoq-content/reviews) — 4.0/5 stars (39 reviews)

### Alternatives to Sitecore Digital Experience Platform

- [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.3/5 stars (338 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (1011 reviews)
- [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (546 reviews)
- [Kentico](https://www.g2.com/products/kentico/reviews) — 4.4/5 stars (365 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (327 reviews)
- [Acquia Digital Experience Platform](https://www.g2.com/products/acquia-digital-experience-platform/reviews) — 4.3/5 stars (220 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (691 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (592 reviews)
- [Ingeniux](https://www.g2.com/products/ingeniux/reviews) — 4.1/5 stars (87 reviews)
- [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) — 4.5/5 stars (2011 reviews)

---
## Top Discussions

### Optimizely Content Management System

- Title: [Does Episerver offer product education?](https://www.g2.com/discussions/education-and-certification) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "You can choose for business users and developers online, as live virtual instruction, and in our training centers worldwide. You can see our current training..."
- Title: [What is Episerver DXC?](https://www.g2.com/discussions/what-is-episerver-dxc) — 1 comment
  > **Top comment:** "Episerver DXC is a cloud-based WCMS that combines content management, digital commerce and personalization capabilities into one platform.
It uses data and..."
- Title: [Is Episerver open source?](https://www.g2.com/discussions/is-episerver-open-source) — 1 comment
  > **Top comment:** "The main product itself is closed source; however, there are open-source first and third-party addons."
- Title: [Is Episerver a CMS?](https://www.g2.com/discussions/is-episerver-a-cms) — 1 comment
  > **Top comment:** "YES - an old-style CMS built on MS .Net.
Not headless "

### Sitecore Digital Experience Platform

- Title: [Just more information on how to actually use things. Also, does it have to be so slow?](https://www.g2.com/discussions/25003-just-more-information-on-how-to-actually-use-things-also-does-it-have-to-be-so-slow) — 2 comments, 1 upvote
  > **Top comment:** "Depending on the version of Sitecore you have, the number of child items you have under each node of the content tree, and many config factors, Sitecore can..."
- Title: [When can we expect (functional) improvements on ScForms?](https://www.g2.com/discussions/when-can-we-expect-functional-improvements-on-scforms) — 1 comment, 1 upvote
  > **Top comment:** "scForms doesn't get updated very often, so I wouldn't expect an update to come very soon. In my 5 years of using scForms, I saw 1 major update to the..."
- Title: [Would love webinars on personalization and real life examples of crawl, walk, and run as it relates](https://www.g2.com/discussions/would-love-webinars-on-personalization-and-real-life-examples-of-crawl-walk-and-run-as-it-relates) — 1 comment, 1 upvote
  > **Top comment:** "The best thing that I can tell you is to go to Symposium every fall. That gives you great information about how to use the platform. If you are on their..."
- Title: [Why don't the bullets and numbering work in your rich text editor ribbon?](https://www.g2.com/discussions/why-don-t-the-bullets-and-numbering-work-in-your-rich-text-editor-ribbon) — 1 comment, 1 upvote
  > **Top comment:** "Hello Dorene,

Please ask your question on the https://sitecore.stackexchange.com/. You will get help there much faster."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/optimizely-content-management-system-vs-sitecore-digital-experience-platform)